THE 414 - B2B Marketing Podcast

THE 414 - B2B Marketing Podcast
Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK’s #1 B2B Marketing Podcast.Produced exclusively for Li?

How To Develop A Strategy For Voice Search & Technology
Feb 13 • 55 min
If it hasn’t happened already, very soon you’ll be asked the question, what’s your strategy for VOICE?Joining me on The 414 this week is Kane Simms, one of the UK’s leading authorities in voice technology and host of the VUX World podcast, consultancy…
Winning With Emotion: How To Become Your Customers’ First-Choice
Jan 30 • 16 min
56% of a B2B buyer’s decision making process is based on emotional factors, we look deep into some groundbreaking research which helps give a detailed understanding of this highly significant finding.
Using Data Ethically & Legally To Gain Competitive Advantage
Jan 16 • 11 min
The importance of trust and building trust when it comes to using customer data. We will also be looking at how you can ethically gain significant business advantage over your competitors, all completely within the law.
The State of B2B Lead Generation
Jan 9 • 25 min
B2B lead generation and conversion - what B2B marketers are currently doing, the challenges they’re facing as well as what’s working the best.
Humanising B2B Marketing
Dec 19, 2019 • 13 min
A new approach for selling B2B - standing up and standing out for something through story telling, focusing on the person not the product.
The Essential Guide To Voice Overs
Dec 12, 2019 • 32 min
Looking into one of the most widely used, but often under appreciated tools at our disposal, and that is, voice overs.
The Importance of ‘Always On’ Within ABM
Dec 5, 2019 • 24 min
How to reliably connect with the full range of decision makers involved with a company’s purchasing decision.
High Efficiency & Performance B2B Marketing Teams
Nov 28, 2019 • 17 min
How to build and leading teams who perform optimally, have a high level shared sense of purpose and mission, as well as enjoying what they do a lot more as a result!
The Essential Guide To Voice Technology
Nov 21, 2019 • 27 min
As a marketer, it’s vitally important that you understand voice technology properly now, so that you’re not caught out when it does go mainstream.
Cold Approach Direct Outreach
Nov 14, 2019 • 21 min
Cold approach direct outreach can be very successful IF it’s done correctly and without annoying people, and you can use bots to automate the process
B2B Case Studies Re-Invented
Nov 8, 2019 • 34 min
A solution to the problem where case studies in B2B are generally terribly underused, or their content is just so sterile that it has a negligible impact on target customers.
The Secrets of B2B Sales & Marketing Chemistry
Oct 31, 2019 • 23 min
Solving the divides, disconnects and the varying levels which sales and marketing teams simply don’t work together as they should.
A Journalist’s Guide To Effective Content Production
Oct 25, 2019 • 25 min
How to develop a perfectly congruent content strategy, as well as how to get much greater results from working smarter, not harder.
B2B Marketing Category Design
Oct 17, 2019 • 21 min
Category Design: B2B market dominance through differentiation
The 414 LIVE – Launch Details
Oct 14, 2019 • 16 min
Launch announcement for The 414 LIVE - Thursday 17th, 11:30am on LinkedIn Live.Would you like to come on the show as a guest?Please visit and visit the ‘Guest’ page.Each and every week we’ll be doing The 414 LIVE and speaking with someone…
The Evolution of Content Marketing For B2B Marketers
Jun 5, 2019 • 15 min
This week on THE 414, it’s about the evolution of content marketing for B2B marketers. When you think about it, because ongoing lasting relationships are at the heart of B2B, this is why excelling at content marketing will pay dividends. And my guest this…
How To Leverage Consumer Psychology In A B2B Business
May 28, 2019 • 15 min
James Rostance speaks with Nick King at Autotrader about consumer psychology and how B2B marketers can level up their game and results by bringing this discipline into their strategy. Content Covered:- How to use consumer psychology to understand…
B2B Content Marketing Tailored To The Buyer Journey
May 15, 2019 • 13 min
This week on the 414, it’s about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales. Content Covered:- How most marketers are approaching content marketing today- How to build…
How To Leverage ‘Insignificant’ Data To Skyrocket Sales & Campaign Effectiveness
May 8, 2019 • 12 min
This week on THE 414, it’s about making exponential increases in sales revenues by putting to use the huge potential of proprietary data which most businesses have, but never even think to use.Content Covered:- How to optimise the use of data in order to…
B2B Marketing Industry Trend Tracker & Ignite 2019
May 1, 2019 • 11 min
Coming up on this week’s show, it’s all about B2B marketing. Every year, publishes the industry trend tracker, which is an in-depth look at what professionals within the industry are interested and concerned with. And closely following…
Increasing Campaign Effectiveness With Out Of Home
Apr 24, 2019 • 13 min
The 414 LIVE - Increasing campaign effectiveness, myth busting & new opportunities in Out of Home when digital and data planning are brought into the mix.On this week’s show, Sophie Pemberton, arguably the most out spoken champion and specialist in Out of…
Combining Real Time Consumer Data To Deliver More Effective TV Advertising Campaigns
Apr 18, 2019 • 4 min
James Rostance speaks with Mike Shaw at Data XU about bringing together consumer data from multiple sources in real time so that advertisers can deliver significantly more successful TV advertising campaigns.Content Covered:- How agencies use data to…
Future-Proofing Marketing: How Businesses Should Take Advantage Of ‘The Perfect Storm’
Apr 9, 2019 • 4 min
James Rostance speaks with Kevin Joyner at Croud Inc about future-proofing marketing. The competitive advantages for businesses to re-position and reassess their aims within the industry through significant changes to their products and communication…
The 414 – How Customers Are Giving Brands The Edge Through Playing A Direct Part In Product Development
Apr 1, 2019 • 4 min
James Rostance speaks with Benjamin Moncrieffe at C Space about customer-driven growth: brands working in partnership with customers to create better, more desirable and significantly more marketable products. Content Covered:- The advantages of brands…
Help The Next Generation Of Marketers By Supporting The New School of Marketing
Mar 25, 2019 • 3 min
James Rostance speaks with Ritchie Mehta at the School of Marketing about his mission to fix the greatest current irony in marketing, which is that the industry is failing terribly to market itself as a career option to students at school.Content…
The Fight Against Influencer Fraud
Mar 18, 2019 • 4 min
James Rostance speaks with Jordan Bourse at StyleHaul about how technology can be used to prevent influencer fraud. Content Covered:- The fight against influencer fraud for the benefit of both the industry and clients alike - Fake social media activity…
The Power of Competitions & Prizes To Drive Social Engagement and Increase Sales
Mar 11, 2019 • 4 min
James Rostance speaks with Chris Pearson at Element London about getting creative with competitions and prizes to drive social engagement, awareness, and increase sales.Content Covered:* The advantages of running competitions as a marketing activity* How…
Strategically Integrating PR With Marketing To Build And Feed Sales Funnels [EPISODE 10]
Jul 30, 2018 • 4 min
James Rostance speaks with Debby Penton about strategically integrating PR campaigns with marketing in order to provide continuous qualified business leads.* How strategical integrated PR differs to traditional methods* How to integrate PR campaigns with…
Cutting Edge Marketing Strategies For Tech Firms [EPISODE 9]
Jul 23, 2018 • 4 min
The latest strategies for tech marketers and how to use them to out sell your competitorsThis week on THE 414, it’s about marketing for tech companies. In a field where development and innovation is at the forefront, marketing for the sector is commonly…
Performance Influencer Marketing : AI & Content DNA [EPISODE 8]
Jul 9, 2018 • 4 min
Performance Influencer Marketing : AI & Content DNAThis week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.James Rostance speaks with Stevie Johnson, Head…
In App Advertising – Captive Engaged Users, Minimal Advertisers [EPISODE 7]
Jun 25, 2018 • 3 min
In App Advertising - Captive Engaged Users, Minimal AdvertisersThe golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.James Rostance speaks with Einav Dinur, VP Marketing at Fyber about in-app and…
The Simple Strategy For Attracting Customers And Celebrity Endorsers [EPISODE 6]
Jun 11, 2018 • 4 min
The Simple Strategy For Attracting Customers And Celebrity EndorsersJames Rostance speaks with Ryan Palmer, Co-Founder of The London Sock Company to find out about the single marketing strategy that has helped him build a leading fashion business in just…
The Secret For Turning Your LinkedIn Profile Into A Lead Magnet [EPISODE 5]
May 28, 2018 • 4 min
The Secret For Turning Your LinkedIn Profile Into A Lead MagnetHow to use LinkedIn to position yourself as the go to expert and have prospects coming to you, pre-sold ready to buy.James Rostance speaks with LinkedIn profile expert Naomi Johnson of…
Mind-blowing Exposure & ROI: How To Get Television News Coverage [EPISODE 4]
May 14, 2018 • 4 min
Mind-blowing Exposure & ROI: How To Get Television News CoverageDiscover the secrets behind the single most effective free form of advertising.James Rostance speaks with Kully Dhadda, Founder & CEO of Flame PR to learn about the marketing strategy which…
Be Bold & Brave To Win Customers [EPISODE 3]
May 7, 2018 • 4 min
Be Bold & Brave To Win CustomersSize and spending power does not make you invincible in marketing. In this week’s episode we learn from a true expert who specialises in promoting challenger brands and leading them to steal valuable market share from large…
Could Influencer Marketing Be Perfect For Your Strategy? [EPISODE 2]
Apr 30, 2018 • 4 min
Could Influencer Marketing Be Perfect For Your Strategy?The case for today’s most organic and unbeatable form of marketing, Influencer Marketing.James Rostance speaks with Emilie Quinn, Head of Influencer Marketing at Wildfire Social to determine how…
Discover How AI & Machine Learning Can Revolutionise Your Work & Results [EPISODE 1]
Apr 23, 2018 • 4 min
The Future Of Marketing Is Here : AI & Machine LearningDiscover how AI & Machine Learning can revolutionise your work and results as James Rostance speaks with Steve Masters from Vertical Leap.Machine learning and AI has been around for many years.We are…