Marketing Minute

Marketing Minute

anchor.fm/heybrandi
How do you describe marketing your business? If overwhelming, confusing, hard, or just a pain in the butt come to mind - then this podcast is for you. I make marketing easier in just a few minutes a day. Join me!


041: Not Just Lead Magnets
May 21 • 4 min
You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you…
040: The Things I’m Not Doing in My Business
May 14 • 5 min
Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you’re trying to figure out how (and if) you need to be doing all those same things? In this episode, I share with you several of these ‘every…
039: Minimum Viable Marketing Foundations
Mar 12 • 6 min
What are the key foundations of a strong marketing strategy? No, it’s not your logo or brand color. Its your website and your email list. Learn more about why each of these is critical to your marketing success in this week’s episode. Be sure to join in…
038: Artificial Scarcity in Marketing Messages
Feb 18 • 7 min
Have you ever seen one of those ads that says “Only 50 copies left” - for an ebook? It doesn’t make sense! That’s artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn’t!) use scarcity in your…
Get Minimum Viable Marketing - For Free!
Feb 13 • 2 min
If you’re not meeting your marketing goals for Q1, then don’t miss out on this chance to get Minimum Viable Marketing - for FREE! (Offer good February 13-15) Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like…
037: The Problem with those “Live” Webinars
Feb 11 • 5 min
Have you ever signed up for a webinar only to find that it was a pre-recored video? You’re not alone. In this episode, I share why these are a bad tactic for your marketing, and ways that you can still meet your customer’s needs without the deception. Be…
036: Using Fear and Blame Tactics in Marketing
Feb 6 • 11 min
In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow’s hierarchy of needs,.…
035: How to Apply the KonMari Method to Your Marketing
Jan 28 • 9 min
In this episode, I take the popular KonMari method that’s emptying houses and filling up thrift stores and apply it to your marketing efforts. If you’ve been feeling cluttered up and overwhelmed by your marketing efforts, then this episode is a…
034: Make Marketing Fun Again
Jan 21 • 4 min
In this episode, I break down my fifth marketing resolution for 2019: I resolve to make marketing fun again. Talking about consistency and data can make marketing seem like a chore instead of a joy. Get 6 tips on how you can make marketing fun again. My…
033: Marketing Made Easier - Trust the Data
Jan 14 • 5 min
In this episode, I break down my fourth marketing resolution for 2019: I resolve to trust the data. It’s tempting to turn a blind eye to our marketing statistics; getting into the numbers isn’t the highlight of the week. And often those numbers can reveal…
032: Consistency in Marketing
Jan 7 • 6 min
One of the biggest reasons that marketing fails is because we are not consistent in our actions. In this episode, I discuss resolution #3 of my 5 marketing resolutions for 2019: I will be consistent with my marketing efforts - including 4 tips to maintain…
031: Pick Amplification Platforms
Dec 17, 2018 • 5 min
In part 3 of the six-part series about marketing resolutions for 2019, Brandi breaks down how to pick the best amplification channels for your marketing efforts. Have a marketing question you’d like answered on a future episode? Send it to…
030: What is Customer First Marketing?
Dec 10, 2018 • 3 min
Resolution #1 of my 5 marketing resolutions for your business is “Support your customer first.” In today’s episode, I dig into what customer-first marketing is, and how you can leverage your ideal customer profile to make better marketing decisions. Have…
029: 5 Marketing Resolutions for 2019
Dec 3, 2018 • 5 min
Make 2019 your year with these 5 marketing resolutions for your business. No new platforms or strategies required! Have a marketing or business question? Send your questions to [email protected] Associated Blog:…
028: Picking a Content Format for Your Business
Oct 30, 2018 • 5 min
Between video, podcasting and blogging, it’s hard to know what type of content you should create to reach your target audience. In this episode, we cover four key questions to consider when deciding what your core content type will be. Have a marketing or…
027: One Marketing Principle Everyone Needs to Learn
Oct 22, 2018 • 7 min
If you only learn one thing about marketing - then this is *the thing* you need to know. This one principle will improve your conversion rates, help you make more money, and save you time and energy on doing the wrong things. Have a marketing or business…
026: Create a Great Welcome Series
Sep 24, 2018 • 6 min
Your email welcome series is one of the most important sets of emails that you’ll put together. It helps set the expectations for your new subscriber about who you are, and how you’re going to support them on their journey. With this easy-to-follow…
024: How to Create a Compelling Call to Action
Sep 19, 2018 • 5 min
Everyone says to use a strong call-to-action, but what does that even mean? In this episode, learn my two-step process to create compelling CTAs for your content. Have a marketing or business question? Send your questions to [email protected] Related…
025: Making the most of your podcast guests
Sep 17, 2018 • 2 min
How can you maximize the reach of your podcast when you’ve got a special guest? In this episode of the Marketing Minute, I share four techniques to make the most of each interview you create for your podcast. Related Links:…
023: Should You Send Cookies with Sales Pitches?
Sep 4, 2018 • 4 min
Should you send cookies to potential prospects to make yourself stand out from the competition? There are better ways to make yourself stand out. Listen in and find out how. Have a marketing or business question? Send your questions to…
017: Email Welcome Series
Aug 27, 2018 • 4 min
In this episode, we talk about what your email welcome series should (and should not!) do. Plus, get some bonus ideas of things you can put into your welcome series that can help build the know-like-trust factors and build your connections. Have a…
022: Tracking Multiple Funnels
Aug 20, 2018 • 4 min
When you’ve got several little funnels running simultaneously, how do you keep track of all of them, and make sure they’re operating at peak performance? In this episode, I talk about my process and schedule for managing multiple funnels. Related Links:…
021: Creating a Marketing Calendar
Aug 13, 2018 • 6 min
Are you struggling to get organized with your marketing calendar? In this episode, learn my simple process to create a marketing calendar without the use of complicated tools. This process works whether you’re selling services, products, or education like…
020: Why I Closed My Facebook Group
Aug 6, 2018 • 6 min
If you’ve got a free Facebook Group, or you’re thinking about starting one, then this episode of the Marketing Minute is for you! Ask yourself these four questions when you’re making the decision to ensure that a Facebook Group is right for you, your…
019: How to Use Your Time Effectively on Social Media
Jul 30, 2018 • 9 min
The average person spends over 2 hours a day on social media - and that’s NOT including time trying to engage your target clients and build visibility for your business. In this episode, I share six of my favorite tips for managing your time on social…
018: What is a Sales Funnel?
Jul 26, 2018 • 7 min
Sales funnels are the darling of the online marketing world. After creating hundreds of sales funnels, learn my process for creating sales series that convert. For more details: https://heybrandi.com/what-is-a-sales-funnel Get your marketing questions…
016: Email Marketing 101
Jul 13, 2018 • 4 min
In this episode of the Marketing Minute, I share the difference between email marketing, a welcome series, and a sales funnel. This is part of a short series on email marketing that business owners and online coaches won’t want to miss. If you have…
015: Have an Email List
Jul 6, 2018 • 5 min
Despite what other experts might say, email marketing is still alive and well - and you need to be building your list! In this episode, we talk about why you need an email list for your business. Have a question you’d like tackled on the Marketing Minute?…
014: Start Somewhere
Jul 4, 2018 • 4 min
As we charge into Q3 planning, it’s easy to create huge goals and plans that get stuck right there - as goals and plans. In this episode, we talk about getting over the hurdle of planning and getting to taking action. Have a marketing question you’d like…
013: Be Specific
Jul 2, 2018 • 4 min
Good marketing isn’t about using generalities and hoping someone understands what you want them to do. Good marketing gives the target customer specific instructions on where to go and what to do when they get there. In this episode, we take a look at a…
012: Know Your Customers
Jun 29, 2018 • 5 min
In this episode of the Marketing Minute, Brandi talks about why it’s important to know your customer before you start creating or marketing digital products. You don’t want to create “New Coke” when your customers just want Coke Classic. If you have a…
009: Use the Right Tools for the Job
Jun 22, 2018 • 5 min
Have you ever tried to use a hammer to do a screwdriver’s job? Well it’s the same problem when you try to use the wrong tools in your business. In this episode of the Marketing Minute, you’ll get an easy to use framework for finding the right tools for…
008: Drop the Assumptions
Jun 20, 2018 • 4 min
We all know what assumptions can make us. Here’s how to end assumptions in your business and get clear on who your customers really are. Have a question you’d like answered on a future episode of the Marketing Minute? Connect with me at heybrandi.com
007: Reciprocation
Jun 18, 2018 • 5 min
Reciprocation, scarcity, and how sharing helps others AND yourself. Marketing isn’t just about promoting yourself. In this episode, you’ll learn how sharing the content of others helps your readers. Have a question you’d like covered on the Marketing…
Do your research
Jun 12, 2018 • 7 min
Is what you’re creating really what your customers need and want?
Nailing Your Niche
Jun 7, 2018 • 9 min
Mailing your niche isn’t about thinking small. It’s about being focused
Being Yourself
Jun 6, 2018 • 3 min
You don’t need to be vanilla with your marketing. Define what makes you unique and use that to stand out!
The Power of Consistency
Jun 5, 2018 • 10 min
You can’t get six pack abs in one day, so why would you expect your marketing to work in one day?
June 5, 2018
Jun 4, 2018 • 4 min
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