olddognewtricks

olddognewtricks

www.olddognewtricks.com
Digital Marketing made easy for people over 40. Learn about digital in small bite size chunks. Follow my journey as I build a digital brand online from scratch - using my experience working on many of the worlds biggest brands for the past three decades.


HOW TO FIND TIME TO GET CREATIVE AT WORK
Feb 12 • 36 min
Some great thoughts I’d like to share from the brilliant folks at IDEO.
HOW MANY COMPANIES ARE GETTING PERSONALISATION WRONG
Nov 12, 2018 • 8 min
most seem to mess it up by trying to implement too big-too soon. Or they see it as only a marketing dept tool and don’t properly involve all parts of the business. Find out more: https://olddognewtricks.com/liveblog-bt-webinar-on-tackling-personalisation/…
MY DIGITAL JOURNEY SO FAR - MAJOR UPDATE
Oct 23, 2018 • 8 min
In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I’ll be focusing on over the next 3 months too.
HOW TO MANAGE YOUR SOCIAL MEDIA POSTS - 3 OPTIONS
Oct 23, 2018 • 4 min
In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.
THE BIGGEST MISTAKE WHEN STARTING UP
Oct 13, 2018 • 8 min
Many people who are building an online business tend to get too caught up in the development process and don’t spend enough time talking to potential customers about what they are working on. Or they just seek feedback from a small subset of their…
UPDATE: HOW INSTAGRAM IS WORKING FOR ME SO FAR
Oct 2, 2018 • 8 min
We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings… like they all have… seem to have no problems getting engagement and results. But how can you use Instagram for…
DEVELOPING ONLINE COURSES - GETTING STARTED
Sep 24, 2018 • 13 min
I’ve been involved in the development of online course content for some of the worlds biggest brands - so I thought it might be helpful to pass on some of what I’ve learned over the years for people who are just starting out. This episode is designed to…
BONUS - AMAZON FBA: DON’T FORGET ADVERTISING COSTS
Sep 12, 2018 • 6 min
Even if you’ve done you’re a brilliant job… and picked the perfect high-demand/low-competition product to sell on Amazon, you still have to let the world know about it. And this means advertising…,. and advertising costs money… and therefore will impact…
EP 7: FLIPPING - ABOUT THE RESALE MARKET
Sep 11, 2018 • 12 min
In this final podcast (and Youtube video) I will be talking about flipping - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
EP 6: AMAZON’S GREAT AUSTRALIAN OPPORTUNITY
Sep 11, 2018 • 3 min
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
EP 5: CHOOSING THE RIGHT PRODUCTS: TOP 7 TIPS
Sep 11, 2018 • 6 min
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
EP 4: SELLING VIA AMAZON’S FBA SERVICE
Sep 11, 2018 • 8 min
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
EP 3 : CHINA SOURCING - TOP 7 TIPS
Sep 11, 2018 • 13 min
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
EP 2: STARTING : OWN E-STORE VS USING MARKETPLACE
Sep 11, 2018 • 11 min
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
EP 1: SELLING ONLINE - THE BASICS
Sep 11, 2018 • 8 min
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I’ll cover the following topics: Part 1: Getting started and an…
HOW TO SELL ON LINE: INTRO TO THE 7 PART SERIES
Sep 11, 2018 • 5 min
In this video and podcast series I will be talking about selling online - with a focus on selling on Amazon. In the series I’ll cover the following topics: Part 1: Getting started and an overview of the different online selling options Part 2: Standalone…
TOP 5 THINGS NOT TO DROP-SHIP ONLINE
Aug 17, 2018 • 3 min
In past videos and podcasts I’ve talked about how dropshipping works. If that’s something you are interested in… I thought it would be good to add a new episode with some advice on what NOT to dropship. Today I’m going to be warning you about some items…
Profit From China’s Growing Upper Class — Even If You Don’t Speak Chinese
Aug 14, 2018 • 4 min
You can profit From China’s Growing Upper Class — Even If You Don’t Speak Chinese When I lived in China, most Chinese people were poor compared to their American counterparts. People were considered well off if they owned a car or had an apartment with…
SIDE MONITORS: DOUBLE YOUR PRODUCTIVITY
Jul 29, 2018 • 7 min
Laptops are getting smaller and thinner, but the amount of available screen real estate shrinks in tandem. Think about a typical usage scenario: A worker may be viewing an Excel spreadsheet, while their e-mail client, Web browser, IM application, and…
ALEXA SKILLS: EVERYTHING YOU NEED TO KNOW
Jul 26, 2018 • 6 min
Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills. And that’s what I’ll be looking at today. Just…
DROP-SHIPPING - A SIMPLE LOW RISK DIGITAL BUSINESS MODEL
Jul 24, 2018 • 4 min
If you are looking for a no fuss way to start a business that is minimum cost and minimum risk… a easy way to get up and running is via drop shipping. in this episode I explain what drop shipping is… and how it works. Using the example of a person who…
VOICE TECHNOLOGY: TOP 6 THINGS TO KNOW
Jul 18, 2018 • 5 min
In this podcast I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future. These include: Voice will be the next major growth phase for the internet Voice frees up consumer multitasking It’s…
KYOTO RAMEN SCHOOL: CASE STUDY ON END TO END DIGITAL MARKETING
Jul 17, 2018 • 7 min
I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan. It’s been a great trip for me… but there have also been great business learnings for me along the way. I want to tell you about something we did in Kyoto…
29/6/18: DIGITAL MARKETING : WHAT’S BEEN HARD AND EASY
Jun 29, 2018 • 12 min
This is my 2nd weekly update on building a new online presence from scratch. My focus this week has been about imagining what the content and messaging will look like for olddognewtricks.com in 12 months time. So, I’ve been doing a lot of work on design…
DIGITAL CAN BUILD, AND DESTROY, YOUR BUSINESS - oBike Case Study
Jun 29, 2018 • 5 min
A quick digital marketing case study. I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, as much as you can use digital to boost your business, social media can be a two-edged sword. Despite…
HOW TO LOOK SMARTER IN ANY BUSINESS MEETING
Jun 29, 2018 • 4 min
Build your confidence in meetings. A light-hearted look at my universal “Get out of Jail Free” card that you can use in any business meeting to make you look wise and engaged in the topic — even if you don’t really understand what they are talking about.…
WHAT IS VIEWABILITY?
Jun 29, 2018 • 3 min
In this episode I demystify “viewability” in internet advertising — which is a term that comes up quite often in digital marketing discussions. In a nutshell, its just means whether or not the ad that you placed on a page online was actually visible to…
22/6/18: WHAT’S BEEN HARD AND EASY IN MY FIRST TWO WEEKS
Jun 22, 2018 • 11 min
This is my first weekly update on the progress I’ve made so far in building an online brand from scratch. This week I focus on the core website build and setting up the linkages to the different social media platforms I’m using. Plus Google AdSense and…
DIGITAL MARKETING: LETS TALK ABOUT EX…
Jun 21, 2018 • 6 min
If you were born in the 60’s, 70’s or 80’s then your are a part of Generation EX. The EX is for the work and life EXperience you have built up over the years. Contrary to popular belief, Gen EXers are in a brilliant position to leverage digital marketing.…
CREATE RETIREMENT INCOME WITH DIGITAL MARKETING
Jun 20, 2018 • 14 min
In this podcast I’m taking a deep dive into what topics I’m planning to cover in the year ahead. I’m talking about how you can use digital marketing to build an e-business to deliver an income stream when you are retired. My plan is to build a digital…
Learnings from adding SEO to my site today
Jun 18, 2018 • 7 min
I’ve spent most of the day linking some SEO or search engine optimisation to my new site now that it is up in live. In this podcast I’m looking back at some of the learnings from the process to give you some advice on what to consider as you are planning…
Going live with my website - What I’ve learned so far.
Jun 18, 2018 • 9 min
For the past 3-4 weeks I’ve been working on my core website, setting up identities on the different social platforms, and also linking them all together. Now I am ready go live and start testing in the real world. So, this podcast takes a look at some of…
YouTube: the hard and the easy
Jun 14, 2018 • 4 min
Today I’m reflecting back on the past week and looking at what has been hard to do and what has been easy to do in the setting up of my YouTube identity so far. The good news is there are lots of things that are really easy but like anything in life there…
You don’t have to love social media
Jun 13, 2018 • 4 min
The reality is that you don’t have to love social media to be a digital marketer. In this podcast I look at the numbers that relate to how people use social media to come to a point that it’s more important to make sure that the social media platforms…
What does the road ahead look like?
Jun 13, 2018 • 5 min
In this episode my aim is to try and give you a feeling for the road that you will walk down in building your digital marketing strategy and implementation plan. It’s very broad at this point but the aim is to just give you a directional feel rather than…
How to double the power of your podcast
Jun 12, 2018 • 1 min
I’ve discovered a great function in Anchor that allows you to add in a friend or find a like minded co-host at the push of a button. I’m really keen to give this a try.
Getting comfortable in front of a video camera
Jun 11, 2018 • 3 min
I’ve been trying lots of different setups for filming myself on video this weekfull stop and I’ve come to the conclusion that for someone starting from scratch that’s simple is better. A simple camera setup lets you focus on the content rather than on the…
Setting up my Instagram for business use
Jun 10, 2018 • 4 min
This week I’m setting up my Instagram business page - which raises the question of what content to put on it.
Create multiple posts from one single post
Jun 10, 2018 • 3 min
During the week I’ve been looking at ways to increase the efficiency of posting across ;lots of different things - like Facebook, Twitter and LinkedIn. I’ve be testing a WordPress add-on called Jetpack to post to all of them at once. Much easier.
WEEK 1: USING AN EXPENSIVE MICROPHONE VERSUS MY MOBILE PHONE
Jun 9, 2018 • 1 min
I’m doing a practical test of recording my podcasts on my mobile versus my editing suite and pro mike at home. It actually sounds pretty good - and Anchor let you add some ambient music for a bit of a lift. much easier down the track to just use my mobile…
WEEK 1: SETTING UP YOUR DIGITAL IDENTITY ONLINE FROM GROUND ZERO
Jun 8, 2018 • 6 min
It’s the end of the first week of setting up from scratch. This podcast talks about the importance of two things: First, getting a good system in place to record all of those logins and passwords and site settings BEFORE you begin. The second is that it…