Freelance

Freelance

folyo.me/freelance-podcast
A podcast about how to be effective at independent remote work featuring companies like Disney, Basecamp, Convertkit, YNAB, and more..


How the University of Maryland chose a Logo Designer
Oct 12 • 14 min
Rob talks to Max Leiserson about how he chose a logo designer on Folyo. We talk about what he needed a designer for, how he picked the right one and what it meant for his group.
How to Find Clients That are a Great Fit with Corey Tiani
Oct 5 • 17 min
Rob talks to Corey Tiani of Pointpixl about exactly how he finds clients that are a match for the work he does on Folyo. He shared the template he uses along with his thought process for pitching great clients.
Getting Results Blogging with Carrie Smith Nicholson
Sep 28 • 33 min
Rob talks to Carrie Smith Nicholson who helps virtual teams with blog content strategy. We talk about how to create great content that brings in revenue and creating a system for automating your business.
How Guidea chose a designer
Sep 21 • 15 min
Rob talks to Theresa Neil about how she found a designer on Folyo - including the questions she asked, the qualities she looked for, and the signals that won her over in the process.
Behance for Getting Clients with Nathan Allotey
Sep 14 • 44 min
Rob talks to Nathan Allotey from Freelance Jumpstart about how to optimize your Behance profile to generate awesome clients. We talk about how to add context to your portfolio that sells your work.
Growing When You Don’t Like Marketing with Julia Kelly
Sep 7 • 43 min
Rob talks to Julia Kelly the co-founder of Rigits, an accounting service firm started in 2018 which has grown to six-figures in revenue in under a year. We talk about how she finds clients, creates a fantastic product, and is continuing to grow the…
How Last Week in AWS chose a designer
Aug 31 • 9 min
Rob talks to Mike Julian about how he found a designer on Folyo - including the questions he asked, the qualities he looked for, and the signals that won him over in the process.
Making Your Business Work for You with Mike Michalowicz
Aug 24 • 46 min
Rob talks to Mike Michalowicz about how to solve your freelance cashflow issues by taking a profit first, and how to focus on the most important thing in your business so you can remove yourself and let it run on it’s own.
Finding the Right Market Category with April Dunford
Aug 17 • 53 min
Rob talks to April Dunford about her new book (link in description). We go over how to find a market category for your product or service that aligns perfectly with your feature set.
Winning a 6-Figure Design RFP with Joey Kirk
Aug 10 • 16 min
Rob talks to Joey Kirk about how he won an RFP contract off of Folyo. We talked about how long it took, how often he followed up, and what the process looked like.
Speedy Inbound Marketing with Jason Resnick
Aug 3 • 53 min
Rob talks to Jason Resnick about how to find inbound marketing channels for your freelance business that will bring in new work quickly.
Lee Cockerell, Disney: Time Management for Freelancers
Jul 27 • 32 min
Today my guest is Lee Cockerell who was Executive VP at Walt Disney World where he also taught time management to employees at the company. We talk about how to structure your day so you’re getting important things done and a lot more.
Crafting Awesome Client Testimonials & Case Studies with Meg Cumby
Jul 20 • 29 min
Testimonials are a repeatable process that should be built-in to your freelance business. Meg Cumby specializes in creating testimonials and case studies as a service and she shares her process, what makes a great testimonial, and more.
Prepping Your Portfolio for a Long Hiring Process with Jes Albro
Jul 13 • 14 min
Rob talks to Jes Albro who wont a project off of Folyo more than two months after she interviewed for it. We talk about how to craft a portfolio that sticks in the mind of your prospects and presents you as a great teammate.
Jesse Mecham, YNAB: Company Vision & Bias Towards Action
Jul 6 • 27 min
Rob talks to founder and CEO of You Need a Budget, Jesse Mecham about how to create a company vision, teach through authentic marketing, and take action instead of reading internet advice.
Obviously Awesome by April Dunford - Book Club
Jun 29 • 33 min
Rob and Jason talk about the new book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford. We give a brief summary of the core concepts along with our key takeaways after reading the book.
Building a UX Business On the Side with Trevor Wernisch
Jun 22 • 18 min
Rob talks to a UX designer based in Austin, Texas about how he’s building a freelance business while maintaining a full-time job. We jump into how to write emails that highlight what clients are looking for, and more.
Awkward Marketing with Rachael Kay Albers
Jun 15 • 45 min
Rob talks to Rachael Kay Albers about how to market a freelance business in an authentic, fun way. We talk about how she decides which client’s are a fit and how uses marketing to create ideal clients.
Brian Casel: The Process of Building a Business
Jun 8 • 46 min
Rob talks to Brian about how he’s built his business to allow him to work on what he wants and how he designed it to work for him instead of the other way around.
How to Land a Remote UX Design Contract with Kevin Chang
Jun 1 • 17 min
Rob talks to Kevin Chang, about how he was able to land a full-time design contract with Guidea on Folyo by focusing on things that other designers ignore.
Confessions of a Recruiter - How to Find Clients with Zack Burt
May 25 • 40 min
Rob talks to Zack Burt about how he recommends freelancers find clients, market themselves, and provide value by being ultra responsive. Zack also offers listeners of the pod a free copy of his books.
Rob Palmer: Focus + Freedom
May 18 • 27 min
Today I talk to Rob Palmer about being the world’s first digital nomad, how to focus your work even when you have a lot of freedom, and his approach to marketing, including writing Apple’s first direct mail ever.
Ruben Gamez, Bidsketch: Being Deliberate
May 11 • 39 min
Rob talks to Ruben Gamez, the founder of Bidsketch, about how he approaches his business methodically, despite the endless amount of content and advice out there constantly pulling everyone in different directions.
Robby McCullough, Beaver Builder: Word of Mouth
May 4 • 33 min
Robby McCullough, co-founder at Beaver Builder, talks about how they’ve built a product people love and encouraged word of mouth by observing new opportunities.
Jordan Gal, CartHook: Your Business Needs Confidence
Apr 27 • 32 min
Rob talks to Jordan Gal about a pivotal moment in his business where he made the decision to protect something fragile; his confidence, and why it’s been key to his success at CartHook ever since.
Kurt Elster: Marketing to Clients
Apr 20 • 31 min
Rob talks to Kurt Elster who runs Ethercycle, an agency out of Chicago which focuses on helping Shopify owners design more profitable stores. He shares how he uses his Podcast, Pipedrive, Linkedin, and Email Marketing – and also does a Borat impression.
Keith Perhac: Un-productizing
Apr 13 • 35 min
Rob talks to Keith Perhac about why productized services didn’t work for him, what he started doing instead, and winning mind games.
Maneesh Sethi: Habits for Greatness
Apr 6 • 24 min
Maneesh Sethi talks about Pavlok, being called a con-artist by Mark Cuban on national TV, and how he structures his day to get the most out of himself and his team.
5 Work From Home Tips
Mar 30 • 19 min
In this episode, Jason Forrest and I go over the top 5 ways we’ve been able to focus as internet business owners who work from home.
Brian Rhea: Practical JTBD
Mar 23 • 36 min
Forget theory, what are a few practical ways you can use jobs to be done in your business today - no matter the size? Brian Rhea stops by to discuss.
Andy Baldacci: Freelance to Founder
Mar 16 • 43 min
This week I talk to Andy Baldacci, CEO of SaberSim, about his transition from freelance marketing consultant to CEO of a software as a service in fantasy sports.
Marie Poulin: Your Roadmap
Mar 9 • 45 min
In this episode I talk to Marie Poulin about how creating awesome roadmaps for clients (using Notion) has changed her business.
Jason Cohen’s Kung Fu
Mar 2 • 35 min
In this episode Jason Forrest and I discuss 4 intriguing quotes from Jason Cohen’s most recent essay, Kung Fu, which is a summary of everything he’s learned about building companies.
Val Geisler: People-first Email
Feb 23 • 47 min
In this interview Val talks about her approach to writing emails that build a relationship with your customers by providing something useful that will help their lives outside of your product - and help you keep more customers.
Mike Julian: Simple Legal Talk
Feb 16 • 34 min
In this episode I talk to Mike Julian of Monitoring Weekly about growing up and acting like a real business. We cover all the scary parts like lawyers, contracts, insurance, and more in a really non-scary way.
Nick Disabato: Proving Your Value
Feb 9 • 52 min
In this episode I talk with Nick Disabato about how a designer like you can prove your worth to any business by presenting the overall impact of your work.
Robert Williams: Underwater Agencies
Feb 2 • 12 min
In this episode, I talk about how I’m helping design agencies fix painful staff shortages with my referral community for product designers.
Margo Aaron: Virtual Coworking
Jan 26 • 45 min
In this episode Margo Aaron and I talk about why all those Slack communities are ghost towns and how to make virtual coworking amazing.
Kaleigh Moore: Authentic Networking
Jan 19 • 23 min
How can you build your network into a community of like-minded freelancers? Kaleigh Moore stops by to talk about a couple ideas for reaching clients and freelancers in an authentic way.
Liston Witherill: LinkedIn vs. Podcasting
Jan 12 • 47 min
Two polar opposite marketing channels: LinkedIn and Podcasting. Liston Witherill (who uses both) stops by to talk about his experiments on each and what he’s doing now.
Robert Williams & Jason Forrest: 2019
Jan 5 • 32 min
Today I talk to Jason Forrest about 2019 and how we’re planning to grow our bootstrapped businesses.
Robert Williams: Portfolio to Product
Dec 29, 2018 • 16 min
“How do I make my website better at attracting clients?” I discuss one idea to bring into the new year that’s worked for me.
Joe Workman: Products People Want
Dec 22, 2018 • 47 min
As an indie developer, how do you create plugins and products that customers want? Joe Workman stops by to talk his process and how he’s made $280k/year selling niche plugins as a one man shop.
Philip Morgan: Choosing Clients
Dec 15, 2018 • 69 min
How do you decide which clients to go after? Author of the Positioning Manual stops by for a deep dive.
Robert Williams & Jason Forrest: Overhead
Dec 1, 2018 • 53 min
Jason Forrest and I do a deep-dive into how we think about expenses in our business.
Jonathan Stark: Big League Pricing
Nov 17, 2018 • 51 min
Jonathan Stark stops by to talk value-based pricing: the best way to price risky, 3+ month-long projects, for large clients.
Paul Jarvis: Company of One
Nov 10, 2018 • 34 min
Paul Jarvis talks about why bigger isn’t always better and how you can push back against a world that’s constantly bullying you into growth.
Ben Manley: Radical Productization
Nov 3, 2018 • 40 min
Ben Manley shares the nuts and bolts of running a web design agency like a product. He shares how he provides quick turnarounds, low prices, and live collaboration while other agencies can’t.
Robert Williams & James Sowers: Consulting to Products
Oct 27, 2018 • 55 min
James of Bootstrappers.io and Robert of Folyo.me talk about going from consulting to products, selling community, creative constraints and more.
Adam Wathan: Building Products
Oct 19, 2018 • 41 min
Adam Wathan stops by to talk about how he creates products from his everyday problems, and how he markets them by working in public.
Robert Williams: Content FOMO Challenge
Oct 12, 2018 • 5 min
A challenge for you to stop filling your day (and head) with business-related content.
Jonas Downey, Basecamp: Designing a Company
Oct 5, 2018 • 56 min
“Your Company Should be Your Best Product” - Jason Fried.
Robert Williams & James Sowers: What’s Next
Sep 13, 2018 • 18 min
James Sowers of Bootstrappers.io joins me to talk about where we are in our business and what we’re working on next. (18:20 minutes)
Ashley Baxter: Bootstrapped Marketing
Aug 31, 2018 • 51 min
Ashley Baxter joins me to talk solopreneurship and how she’s marketing her SaaS as a solo founder. (51 min.)
Robert Williams: $2.5k in 60 days
Aug 12, 2018 • 19 min
Today I give you a high-level overview of how I launched a new product that’s making $2.5k in monthly recurring revenue in about 2 months.
Laura Elizabeth: Full-time Products
Jul 29, 2018 • 46 min
Laura Elizabeth joins me to talk about how she’s switched to selling products full-time, her DIY SEO strategy, and more. (46 minutes.)
Robert Williams: Fortnite
Jul 23, 2018 • 11 min
Fortnite has made over a billion dollars since launching in October 2017 with a free game. What can we learn about selling from this?
Nathan Barry, Convertkit: Rebranding
Jul 20, 2018 • 42 min
Nathan Barry joins me to talk about what’s changed in his approach to branding, marketing, and content creation in 2018. (42 minutes.)
Shawn Blanc: Focus
Jul 13, 2018 • 61 min
Shawn Blanc joins me to talk about how he focuses on what matters, builds great websites, gets great writers and more. 61 minutes.
Nate Kontny: Highrise
May 26, 2018 • 60 min
Nate Kontny (former CEO at Highrise) joins me to talk Highrise, product design / JTBD, and the app he’s working on next. (60 minutes.)