Business Growth Podcast by Brand Shouter

Business Growth Podcast by Brand Shouter

www.brandshouter.com
As a creative marketing agency in Washington state, we’ve seen a lot small businesses painfully crawl to growth.


Site Navigation That Converts
Apr 21 • 28 min
Your site navigation is important to conversion and retention on your website. Too many options, visitors leave confused, too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but,…
The Resurgence of eCommerce
Apr 2 • 28 min
In the current “corona-economy”, business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just…
Forget Work-Life Balance - Be Present
Mar 24 • 10 min
Don’t miss out on your family because you’re sinking all of your time into your day-to-day job. It’s important to work hard and provide but, in the end, no matter how much money you earn, you’ll regret missing out on your family. In this episode, I…
The Golden Rule in Business
Mar 19 • 10 min
As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow…
The Importance Of Your Web Tools During Epidemics
Mar 16 • 6 min
COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop,…
Creating Recurring Revenue For Your Business
Mar 3 • 14 min
In my mind, finding a recurring revenue model for your business is a must in 2020. This podcast covers a few businesses that took a static sale product and turned into recurring revenue as well as some thoughts and ideas you can take to find a recurring…
Why Your Website Hosting Is Important
Feb 25 • 28 min
With hosting, you get what you pay for. When you opt for better overall hosting, your customers have a more enjoyable experience and search engines love you. Want to know more? Listen to the latest Business Growth Podcast episode! Related Article on…
Why Espresso Stands Need A Website
Feb 17 • 16 min
I’m focusing on Espresso/Coffee Stands in this episode. For the small coffee stand/shop owner, it is absolutely imperative that you have an established web presence for your location. I the episode, I explain why both a website and keeping your online…
Bringing The Messaging of Your Business Into Focus
Feb 11 • 17 min
For all businesses, it’s important to know where you are headed. The problem is that many businesses get derailed from their end goal. The purpose of this podcast is to use Brand Shouter’s experience to help your business find it’s way back on track.…
Dan And The Terrible, Horrible, No Good, Very Bad Day
Feb 6 • 15 min
I just learned a huge lesson - or maybe I just had a bad day. Business ownership isn’t all sunshine and roses as all business owners will tell you. This podcast explains what made my day so bad and presents my key takeaway from it. Related Article on…
Interview with Brandon Ericson of the Camano Voice Podcast
Nov 25, 2019 • 24 min
Dan interviews Brandon Ericson, the personality behind the Camano Voice Podcast and owner of Camano Commons Marketplace on Camano Island, Washington. Great information for Camano Island and Stanwood Washington locals or for anyone wanting to visit Puget…
Why Your Website Matters
Sep 16, 2019 • 16 min
If you have a business, your website matters. No matter what business you have, your website can be the difference in beating out a competitor to business or losing potential clients to competitors. In this episode, I give a couple of examples of why you…
A Candid Chat on Burn Out
Sep 11, 2019 • 12 min
Dan’s back after an almost 3-month break from the pod. During that time, so many things have happened - including Dan’s own battle with debilitating “Burn Out”. In this discussion, Dan share’s his experience and one of the big ways he was able to overcome…
Naming Your Business
Jun 24, 2019 • 14 min
Naming your business can be a really tough task. There are so many factors that come to play in ensuring the name you choose best reflects who you are, what your business does and how you serve others. Some businesses take this decision lightly and a few…
Should I Rebrand My Business?
Jun 17, 2019 • 15 min
Have you ever had the thought that you should rebrand your business? We all make minor adjustments to our brand but to completely rebrand a company - well, that’s like giving your business open-heart surgery and hoping to come out of it better than…
How We Sell Everyday
Jun 3, 2019 • 22 min
Sales is a part of this world no matter how you look at it. Do you sell cars? You’re a sales person. Do you build websites? Sales person. Do you clean the floors? Sales Person. You see, regardless of what you do for a profession and regardless of who you…
An Interview With Business Coach, Kate Bagoy
May 27, 2019 • 22 min
Dan interviews Kate Bagoy, a coach that focuses on burnt-out corporate officers starting new businesses. In this episode, you can expect a fun, lively conversation as Kate explains her past and describes the path that brought her to where she is today. If…
Communicating Your Product or Service
May 6, 2019 • 24 min
Having a great product or providing an indispensable service is important to having a viable business. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication.…
Subscription eCommerce for Coffee Retailers
Apr 29, 2019 • 21 min
This podcast is a highly specific look at the industry I used to start my marketing career. For anyone working in the coffee industry, I think you’ll find a ton of useful information in this podcast. If you’re not a “miracle bean” professional, there is…
Importance of a Style Guide
Apr 15, 2019 • 16 min
Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives 100% of our style and branding decisions. If you run a company…
Picking The Right Domain Name
Apr 8, 2019 • 20 min
Choosing the best domain name for your company should be a bit of a process. Many companies make domain name selection an after-thought and don’t realize how important it is until it’s far too late. In this episode, I aim to simplify the domain selection…
Thoughts on Hiring, Contracting, and Outsourcing
Apr 1, 2019 • 13 min
In this episode, Dan discusses his thoughts and recent struggles with finding the right people to help him take Brand Shouter even further. He addresses his thoughts on Hiring, Contracting, and Outsourcing.
Creating A Website That Converts
Mar 18, 2019 • 24 min
Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill…
Becoming An Authority In Your Local Area
Mar 4, 2019 • 21 min
Becoming a local authority has many benefits to it. Of course it can bring money and success but it can also bring relationships, a solid base to build your business on, and good will. In the episode, I chat about a negative and positive experience I had…
Think Really Hard Before Leaving a Negative Review
Feb 25, 2019 • 19 min
It is SO easy for anyone that has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. Businesses can be made and broken on the backs of online reviews. In this episode, I…
Adding Technology To Your Business
Feb 18, 2019 • 15 min
Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies to stay ahead of the curve. For a lot of businesses, however, technology can actually…
You Need G Suite For Business
Feb 11, 2019 • 14 min
Any well functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business persons, there is really only one option that takes care of all of your needs. That option? Google’s G Suite. From an enterprise class…
How to Write Emails that Convert
Feb 5, 2019 • 25 min
Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It also can be a huge lead generation…
The Designer CPA - An Interview With Peter Lang
Jan 28, 2019 • 24 min
Today, I have the pleasure of interviewing Peter Lang - owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being “Too Helpful”. This led him to realize that…
Coping With Uncertainty In Business
Jan 21, 2019 • 23 min
If there is one thing every business owner can hang their hat on, it’s the fact that we’ll spend more time in deep uncertainty than we will ever experience “job security”. As I start this podcast, I’m dealing with massive amounts of uncertainty - which…
The Best Tools For Small Business
Jan 14, 2019 • 27 min
Every business needs specific tools to keep running efficiently and effectively. There are MANY tools available that can help a small business person be organized and streamline business processes. I’ve tried many different tools and solutions and have…
How To Keep New Content Flowing
Jan 7, 2019 • 12 min
Chances are, if you have a business, are a marketing professional or work in content, one of the struggles that you will have on a daily basis is in content creation. Content is important in helping your business look alive and functional across the…
Happy New Year from Brand Shouter
Jan 1, 2019 • 0 min
Here’s to an amazing 2019!
Setting Goals for Small Business
Dec 31, 2018 • 15 min
Small business owners are just as susceptible to failing to live up to their “New Years Resolutions” as the rest of us. The problem: We all set goals that aren’t smart - or S.M.A.R.T. In this episode I quickly break down what a S.M.A.R.T. goal is and…
Merry Christmas From Brand Shouter
Dec 25, 2018 • 1 min
Wishing all of you a very, Merry Christmas!
2018 Review - The Results of Our Master Marketing Experiment
Dec 24, 2018 • 22 min
For this episode, we chat a bit about Brand Shouter and show how spending just one year of focus on your brand can make a massive difference. Get ready to learn from our mistakes and successes! Related Article:…
Knowing When To Quit
Dec 17, 2018 • 11 min
Growing up, my family strongly frowned upon quitting just about anything. It was a concession that you were no good at what you were doing and that you were unwilling to push through a barrier to succeed. I would like to posit a different view: While…
SEO Basics for WordPress
Dec 10, 2018 • 26 min
In the episode, I cover 3 categories of basic Search Engine Optimization for a WordPress website. I aim to make this educational yet simple enough for anyone to use the tools built into WordPress and some extra plugins in order to achieve functional SEO…
Marketing Design Trends for 2019
Dec 3, 2018 • 24 min
For this episode, I share 5 design trends that will be important to pay attention to in 2019. Whether you have a marketing team or not, it’s important to stay on top of these trends and to keep your marketing relevant. Sponsor the Podcast on Patreon:…
Interview with Joni Fedders of Aileron
Nov 26, 2018 • 29 min
In this episode, I get the pleasure of interviewing Joni Fedders, president of Aileron. Aileron’s goal is to be a resource to helping businesses reach sustainability. Using the expertise of the business owner as a guide, Joni and the team at Aileron help…
Happy Thanksgiving From Brand Shouter
Nov 22, 2018 • 1 min
We just wanted to take a moment to let you know how Thankful we are for all of you. May you have a blessed Thanksgiving. Sponsor the Podcast on Patreon: https://www.patreon.com/businessgrowth Subscribe: iTunes -…
The Intersection of Faith and Business
Nov 19, 2018 • 19 min
Regardless of your faith, it can often be hard to remain true to your beliefs while living in a society that doesn’t share your desires and values. As a Christian business owner myself, I often struggle with when to chat about my beliefs and when to be…
Interview with Matt Land of Matthew Land Studios
Nov 12, 2018 • 22 min
In this episode, I’m blessed to be able to interview Matthew Land - a photographer in the greater Seattle area that shoots internationally. Matt shares his abrupt start to photography and shares with us his triumphs and struggles in becoming a well-loved…
Whats Your Purpose, Your Why?
Nov 5, 2018 • 11 min
For any business owner, marketing professional, administrator, or employee it’s imperative to your mental health and general well-being that you know your “Why” – the reason you are doing what you are doing. For many, money is the primary focus and we’d…
Make Money Podcasting in 2019
Oct 29, 2018 • 31 min
I took the time to remake an older episode that covers some of the basics of sharing your message via the medium of podcasting. I’ve updated the content based on my learning and based on readily available, inexpensive technology that will work perfectly…
The 4 Most Important Steps for Marketing Restaurants
Oct 22, 2018 • 29 min
Welcome to episode 16 of The Business Growth Podcast by Brand Shouter. In this episode, I take aim at restaurant owners who do a poor job of foundational marketing (that’s most of them). I offer a 4 step process to help get their marketing on track and…
4 Steps to Increase Donations with Inbound Marketing
Oct 15, 2018 • 20 min
Welcome to episode 15 of The Business Growth Podcast by Brand Shouter. In this episode, I focus on NonProfits specifically with a topic that applies to businesses as well. We cover the 4 steps to increase donations using Inbound Marketing. Hi, I’m Dan…
Interview with Dr. Zach Pope of Pope Chiropractic
Oct 8, 2018 • 16 min
Welcome to episode 14 of The Business Growth Podcast by Brand Shouter. In this episode, I interview Dr. Zach Pope of Pope Chiropractic. Dr. Zach takes the time to share his path over the past 7 years from starting as a new chiropractor to running a…
You Need A Digital Marketing Agency On Retainer
Oct 1, 2018 • 20 min
Welcome to episode 13 of The Business Growth Podcast by Brand Shouter. In this episode, I give 5 specific reasons why any business that is serious about growth should hire a creative marketing agency and keep them on retainer to ensure their success. Hi,…
Interview with TJ Fittis of Camano Island Coffee Roasters
Sep 24, 2018 • 34 min
Welcome to episode 12 of The Business Growth Podcast by Brand Shouter. In this episode, I interview TJ Fittis of Camano Island Coffee Roasters. TJ shares his struggles and successes with creating a coffee subscription system that is years ahead of the…
Email Marketing is Not Dead
Sep 17, 2018 • 21 min
Welcome to episode 11 of The Business Growth Podcast by Brand Shouter. This episode is something I’m pretty passionate about. Marketers around the globe are trying to ring the bell on the death of email marketing. Yet, if you look at the statistics and…
Inbound Marketing vs. Outbound - Why Inbound Marketing Works
Sep 10, 2018 • 28 min
Welcome to episode 10 of The Business Growth Podcast by Brand Shouter. In this episode I take time to explain inbound marketing and why your organization - or any organization for that matter should want to spend the time to focus on it. Inbound marketing…
Make Money Podcasting
Sep 3, 2018 • 13 min
Welcome to episode 9 of The Business Growth Podcast by Brand Shouter. In this episode I cover some of the basics of sharing your message via the medium of podcasting. I give a few tips and tricks to start your own podcast and explain how you can use it to…
Lessons from the Mobile Game, Bricks & Balls
Aug 26, 2018 • 18 min
Welcome to episode 8 of The Business Growth Podcast by Brand Shouter. I’m a gamer at heart. I owe my entire career to a video game I discovered in grade school. In this episode I use a newer, mobile game, Bricks & Balls to help teach some lessons about…
The Power of Multiple Marketing Venues
Aug 17, 2018 • 13 min
Welcome to episode 7 of The Business Growth Podcast by Brand Shouter. Have you heard about the octopus with one arm? His name was Eel. Just to set this straight… an Octopus with one arm is not an eel… It’s probably dead. Just like a business that focuses…
Fighting Loneliness as a Business Owner
Aug 13, 2018 • 12 min
Welcome to episode 6 of The Business Growth Podcast by Brand Shouter. In today’s podcast, I get a bit more personal and spend a bit of time talking about loneliness as a business owner and offer a few suggestions on how to fight it. Hi, I’m Dan Ericson…
The Importance of Inbound Marketing - Why Start a Blog?
Jun 2, 2018 • 11 min
Welcome to episode 5 of The Business Growth Podcast by Brand Shouter. In today’s podcast, I discuss the importance of inbound marketing and answer the question: Why start a blog? Hi, I’m Dan Ericson owner of Brand Shouter, an internet marketing agency…
5 Steps to an Effective Social Publishing Strategy
May 29, 2018 • 11 min
Welcome to episode 4 of The Business Growth Podcast by Brand Shouter. In today’s podcast, I discuss 5 steps to having an effective social publishing strategy. Hi, I’m Dan Ericson owner of Brand Shouter, an internet marketing agency located in the…
Google’s G Suite: A Professional Photographer’s Dream
May 23, 2018 • 26 min
Welcome to episode 3 of The Business Growth Podcast by Brand Shouter. While today’s podcast focuses on photographers specifically, any business owner or decision maker can easily use this to see the parallels for their own business. Hi, I’m Dan Ericson…
Web Design Is Dead. Now What?
May 20, 2018 • 5 min
Welcome to episode 2 of The Business Growth Podcast by Brand Shouter. Today’s podcast is about Web Design and focuses on the shift from service to commodity in the website market. Hi, I’m Dan Ericson owner of Brand Shouter, an internet marketing agency…
3 Fast Steps to an Outstanding Brand
May 14, 2018 • 23 min
Hi, I’m Dan Ericson owner of Brand Shouter, an internet marketing agency located in the northwest corner of Washington state. In over 20 years of marketing, I’ve learned many lessons - some the hard way. Today, I want to share my knowledge with anyone…