Anatomy of a Strategy

Anatomy of a Strategy

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Making Strategy Great Again


Understanding your Customers with Katelyn Bourgoin
Dec 1 • 56 min
This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called “the next LinkedIn” by Inc.) She also offers her strategic, customer-focused advice to large…
Making a Product with Alex Hillman
Nov 17 • 59 min
Alex Hillman joins us on this week’s show. Alex also uses his vast experience in the coworking world, helps others start their own spaces, build communities, and better businesses.
Brand Positioning
Nov 3 • 70 min
Earlier this year April Dunford released her first book OBVIOUSLY AWESOME: How to nail product positioning so customers get it, love it, buy it. In this week’s episode, she discusses brand positioning with Tara and Carlos.
Attribution and Data Science with Trust Insights’ Christopher S. Penn
Oct 20 • 46 min
This week we’re joined on the show by Data Scientist, Trust Insights co-founder and author of AI For Marketers Chris S. Penn to discuss what does a Chief Data Scientist actually does. How can brands better track attribution much more around analytics and…
Moving Towards an Augmented Economy of Things with Galit Ariel
Oct 6 • 50 min
Galit Ariel AKA The AR girl is a techno futurist, digital hippie & AR aficionado, TED speaker and author of Augmenting Alice – The Future of Identity, Experience & Reality. Galit joins Tara and Carlos to talk about the future of life without screens, is…
How SAAS Marketing Differs From B2B Marketing
Sep 22 • 59 min
Georgiana Laudi has been building brands online for almost 20 years but has been working exclusively with SAAS companies for the last ten years. She is the co-founder of Elevate and is focussed on executive-level growth strategy. She joins Tara and Carlos…
Hiring Incompetent Men Isn’t Strategic
Jul 28 • 52 min
This week we welcome Dr. Tomas Chamorro-Premuzic, author of ‘Why so many incompetent men become leaders’ and ‘The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential’. Dr. Chamorrow-Premuzik was visiting Toronto where we saw…
Digital Transformation is Complicated and that’s OK
Jul 21 • 56 min
Nokia’s Heather Ritchie has been working in global high tech companies for many years. She also did a four-year research project on how leaders will need to communicate in a world that is increasingly diverse, collaborative, and filled with intelligent…
Fighting Trolls and Taking Names with Geraldine DeRuiter
Jul 7 • 36 min
DeRuiter, a James Beard Award-winning writer, tells us how she navigates death threats online while trying to get her (very salient) ideas out. Why is this so important to talk about here? What does this have to do with strategy? The missing link over and…
Lost and Founder Rand Fishkin
Jun 16 • 48 min
While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com. Rand was very generous with his time and sat down with us to talk his thoughts on startup…
The Art of Agile Strategy with Nectarios Economakis
Jun 9 • 41 min
Nectarios Economakis is one of our old friends from Montreal, Canada. Nectarios is a strategy and marketing executive with over 15 years of experience. At PNR, Nectarios leads business transformation and strategy for clients. Prior to PNR held positions…
The Importance of Onlyness with Nilofer Merchant
Jun 2 • 48 min
Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue. Nilofer is a long…
Transcending the Cult of Multitasking with Brian Solis
May 19 • 45 min
Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara’s old friends. Life Scale is Brian’s most recent book which is a departure from his previous work. Life Scale addresses the impact that social platforms and…
Fixing Agency Woes with Cindy Gallop
May 12 • 56 min
In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop. She is the founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn. We talked with…
Creating Word of Mouth with J Kelly Hoey
Apr 28 • 51 min
Kelly is a networking expert, an accomplished author, keynote speaker, investor and startup advisor. Kelly joins us to talk about the real strategies around building relationships and using social tools to listen to the community rather than just…
Anatomy of Going Viral
Apr 21 • 32 min
Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a home run with his ‘dejavuchallenge’ post. We wanted to talk to Benoit not just because his video…
Erica Ehm on Building Relationships and Being Authentic
Apr 14 • 49 min
This week on Anatomy of a Strategy we welcome Erica Ehm! She is one of Canada’s most recognized personalities, having started her career in the mid-80s as the voice of her generation on MuchMusic. She founded and was Editor-in-chief of YummyMummyClub.ca —…
How Legacy Media and Marketing Thinking Ruin Everything
Apr 7 • 44 min
Nope, you’re not imagining things! It’s a new Anatomy of a Strategy show! This week’s episode was inspired by brunch! Actually, the discussion was started at brunch but we quickly thought ‘hey let’s record this for the podcast!’ so here we are with our…
What’s the Value of a Brand?
Mar 31 • 36 min
Tara had the chance to see Tracy and her partner Mark Radha present the concept of Brand Economics at The Gathering in Banff recently, and it completely blew her mind. We learn what Brand Economics is and why brand does not equal marketing. Brand…
Marketing Tactics Versus Strategy
Mar 17 • 35 min
In this, the inaugural Anatomy of a Strategy, we discuss being strategic with your marketing, how the number of marketing channels is now endless and it’s easier than ever for individuals and companies to buy ads themselves. However, there’s not enough…
The Truly Evolving Podcast
Jan 6 • 47 min
New year new podcast! We’re back and there are ch-ch-changes! Truly Social Inc is no more, we’re now Truly Inc and this podcast will be changing as well. Tara and Carlos discuss how brands shouldn’t be afraid to evolve as well and how the world of online…
Why Branded Content Fails
Nov 4, 2018 • 45 min
Branded content or content marketing is everywhere on the web. In a follow up to Tara’s Why Branded Content Doesn’t Work video Tara and Carlos talk about what causes branded content and content marketing to fail and what brands and creators need to do to…
Reliving the Agency Life
Sep 30, 2018 • 36 min
This week Tara’s away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto. During the podcast, Carlos and Daniel discuss explore some of the challenges facing…
Creating a Social Brand
Sep 16, 2018 • 44 min
It’s officially episode 007 of the Truly Social podcast. This week we welcome Truly Social’s own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the podcast, they explore some of the…
Going Viral Overnight in 15 Years with The Portuguese Kids
Aug 26, 2018 • 55 min
Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy success The…
Just Evil Enough with Alistair Croll
Jul 22, 2018 • 59 min
We’re back! This week’s Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome an old friend Alistair Croll. Alistair recently wrote ‘A better definition of marketing’ on his Medium blog on how he has changed his definition of marketing in the…
Building a Badass Business to Business Community
Jul 1, 2018 • 39 min
On this week’s The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome one of our own, Hunter MacKinnon who is a Junior Strategist at Truly Social Inc. Hunter recently published an article on the blog on how companies use social to build engaged…
You Are The Product with LinkedIn Creator String Nguyen
Jun 17, 2018 • 38 min
On this week’s The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn. String is a content creator and strategist from Melbourne…
Why The Agency Model Is Broken
Jun 3, 2018 • 44 min
On this week’s The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) talk about how the agency model is broken which is strange since Truly Social Inc is an agency! The tense client-agency relationships, the awful RFP process that burns out employees…
Can You Trust Online Metrics?
May 21, 2018 • 45 min
Welcome to the first episode of The Truly Social Podcast! In this week’s episode, we discuss the issues revolving basing marketing and advertising results sorely on online metrics. Looking at online numbers alone can be deceiving, even with sophisticated…
Introducing The Truly Social Podcast
May 5, 2018 • 0 min
Recorded in the Truly Social Inc. office studio in downtown Toronto where the raccoons have a better Yelp rating than our public transit. Every two weeks, we deep dive into the topic of all things social. And lest you think that we are talking social…