The B2B Show

The B2B Show

theb2bshow.libsyn.com/website
The objective of our podcast is to bring value to the B2B community by interviewing B2B CMOs, CEOs and marketers.
Why top of funnel content is key to building a brand for the long term
Sep 11 • 34 min
In this episode we talk to Connor Keppel, VP of Marketing at Phorest Salon Software. Connor discusses how building a brand and top of funnel content is key to growing a SaaS company. He also talks about campaigns that have worked for them in addition to…
Find out how good B2B direct mail generates revenue
Jun 12 • 39 min
In this episode, we talk to direct marketing expert, Managing Director of DMCM, Peter Whelehan about direct marketing and specifically about his hugely successful campaign that swept up awards at the recent An Post Smart Marketing Awards.
Lessons learned from pivoting a business.
May 29 • 35 min
In this episode we talk to John Barron, Sales & Marketing Director of mobile video platform company Vennetics. John tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
GDPR advice from an expert
May 22 • 26 min
In this episode, we talk to Liam McKenna, Partner and GDPR specialist at professional services firm Mazars. Liam tells us the 3 most important things to have ready for GDPR, how Mazars are dealing with GDPR and gives advice on how GDPR will affect B2B…
How Travelport Digital nail Inbound Marketing
Apr 26 • 42 min
David MacHale (Digital Marketing Director) shares his journey, learnings and successes with B2B Inbound Marketing