Marketing Minutes with Miss Kemya

Marketing Minutes with Miss Kemya

anchor.fm/miss-kemya
Marketing Minutes with Miss Kemya is your daily dose of marketing tips and insights for solopreneurs and small business owners. From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape. Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what’s, why’s and how’s of digital marketing, so you can stop wasting time and start being more productive with your marketing.
A Beginner’s Guide to Content Marketing Using Video
Feb 12 • 6 min
Video has become a driving force in content marketing. One only has to look as far as YouTube’s success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of…
Do You Really Have to Manage a Project When You’re the Only One Involved?
Feb 7 • 8 min
Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project. Every project, even when it’s one that you’re…
The One Bad Habit That Requires Your Immediate Attention
Feb 2 • 5 min
We all have bad habits. Some bad habits are of a personal nature, as in we eat too much, some drink too much, some of us don’t know when to shut up. I could go on forever… But I want to address one of the single most bad habits that plagues entrepreneurs.…
Why You Should Start Using An Editorial Calendar
Jan 29 • 9 min
In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I’m hitting “publish” every time I…
How to Brand Yourself As A Problem Solver In Your Industry
Jan 25 • 10 min
What’s the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be…
Repurpose and Refresh Your Content for More Website Traffic
Jan 22 • 8 min
Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes…
5 Ways to Improve Social Media Engagement
Jan 18 • 11 min
While content types change, the value of content never changes. When you realize the value of the content that you create, you’ll take the time to create it right. This goes for your social media posts too. After all, remember that humans are reading the…
How to Decide What Products to Create
Jan 15 • 10 min
One of the ways you can use to free up some of your one-on-one time with clients is to create products to sell so that you can make money. The type of products you sell have everything to do with who your audience is, how they shop, how much money they…
Complacency Will Keep You Broke - Do This Instead
Jan 11 • 10 min
Complacency and the desire to make more money aren’t compatible. If you want more money, you don’t get to be satisfied with the status quo. Since money isn’t going to rush toward you when you’re complacent, you have to do something about it. You have to…
5 Mistakes to Avoid When Outsourcing Work
Jan 8 • 9 min
As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you’re in. Are you outsourcing work yet? There will come a time when you feel the pinch of not…
3 Key Ways to Partner with Influencers in Your Niche
Jan 4 • 7 min
One of the best ways to put yourself head and shoulders above the competition, even in a crowded niche, is to partner with influencers and key companies in your industry. In this way, you can offer all new products and services, increase your authority in…
Why You Need A Business Vision for Long Term Success
Jan 1 • 9 min
There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, many people skip developing a business vision, with intentions on getting back to it later. Whether it’s being distracted by social media, getting a…
Why Small Businesses Should Work With Micro Influencers
Dec 30, 2018 • 10 min
Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only…
Get Out of the Email Marketing Rut
Dec 24, 2018 • 14 min
Once you set up your email campaigns it’s easy for time to go by and to let everything get a little stale. If you’re not getting the results you used to get, it’s probably because you’re in an email rut. And if you want to get out of the email rut, it’s…
How to Plug the Money Leaks In Your Business
Dec 19, 2018 • 8 min
How to Plug Money Leaks in Your Business Periodically, if you want to boost your profit you can do so by simply plugging money leaks. It happens to all businesses eventually; they find they’re wasting an enormous amount of money on something they even…
Finding a Professional Voice for Your Content Marketing
Dec 17, 2018 • 12 min
Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click (PPC) marketing, search engine optimization (SEO) and more. Content marketing…
How to Use Gated Content to Generate Leads
Dec 9, 2018 • 7 min
Gated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s…
How to Become the Local Go-To Expert In Your Industry
Dec 6, 2018 • 6 min
A great way to promote your business is to become a local expert. Becoming a local expert in your field of expertise will boost your business in ways that you cannot imagine. It doesn’t matter whether you have an online business or a bricks and mortar…
How to Focus on Clear Actionable Goals
Dec 4, 2018 • 9 min
If you ask people what they want, many of them will simply say they want to be successful. But if you ask them how they plan to achieve this success, they won’t have feasible goals. If you don’t set action-oriented goals, how are you supposed to know what…
The Art of Storytelling with Social Media Stories
Nov 30, 2018 • 13 min
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories,…
3 Ways to Use Secret Pinterest Boards
Nov 25, 2018 • 7 min
It’s hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you’re already using Pinterest for business, consider the different ways you use it. Here are 3 ways businesses can use the secret board feature to get more mileage from…
How to Include Unusual Holidays In Your Editorial Calendar
Nov 23, 2018 • 11 min
Here is content that just about everyone can include in their editorial planning: HOLIDAYS. I’m not talking about holidays like Christmas, New Year’s Day, Labor Day, etc. Almost everybody does that. Go for the unexpected! I’m referring to unusual…
Failure to Launch: How to Stop Over Tweaking Your Product
Nov 21, 2018 • 5 min
You’ve created a product. You love it and you think your community will, too. You even plan on launching it…as soon as you tweak it one more time. The problem is one tweak turns into two then three. Before you know it, weeks have passed and you haven’t…
Increase Productivity with Revenue Generating Activities
Nov 18, 2018 • 2 min
Hey ‘preneur! A quick tip that makes a BIG IMPACT: spend more time on revenue generating activities and less time on administrative work. It’s easier said than done because that admin stuff you “need” to do keeps piling up. For example, are you spending…
How to Use Local Meetups To Demonstrate Your Expertise
Nov 8, 2018 • 6 min
As it pertains to building your authority, hosting local meetups is an excellent way to demonstrate your expertise. A “meetup” doesn’t have to be through the group “meetup” online. You can plan one through Facebook events, Eventbrite, etc., but using…
Should you use two Instagram profiles?
Nov 6, 2018 • 2 min
So many entrepreneurs get confused about dual Instagram profiles, from a branding perspective. When you’re trying to build your business brand, you may want to create one Instagram profile for your personal life and one profile for your business life. If…
10 Steps to Effectively Market Your Business with Facebook Ads
Nov 3, 2018 • 15 min
Most business want to use Facebook ads as part of a paid advertising mix. However, the options that make Facebook an excellent platform to market your business are the same options that can make it confusing. As a result, if you’re not careful, you can…
Failure to Launch: What’s Holding You Back?
Oct 31, 2018 • 5 min
Amanda had several e-books, smart reports, and e-courses sitting on her hard drive. Each project was “almost” ready to launch. She would go to networking conferences and attend webinars. She would tell the other attendees about her projects and she even…
Product Creation: Focus On A Single Customer
Oct 29, 2018 • 1 min
When you’re creating a new product or course, keep the end user in mind. How will she find it useful? What problem does it solve? How important is this problem in the grand scheme of things, meaning, how much moolah is she willing to spend to solve this…
Look At These Metrics When Identifying A Market Influencer
Oct 27, 2018 • 3 min
It’s about time for publishers and influencers to heavily promote their advertising packages for the holiday season. You know those “spend $10 and get promoted to my thousands of fans” promos. CAUTION: An INFLUENCER gets people to take ACTION. So when you…
5 Reasons Why You Should Use Facebook Ads Today
Oct 23, 2018 • 5 min
An Introduction: 5 Big Reasons Why You Should Use Facebook Ads If you’re looking for a quick and highly effective way to reach a massive audience, locally or globally, then Facebook advertising is an excellent, and affordable, option. Tune in to hear five…
Why You Need to Own All of Your Social Media Accounts
Oct 21, 2018 • 2 min
Social Media Tip for every person in business: When you hire someone, ANYONE, to set up a new social media account, that person should ask for the email address you want associated with the account. You should be using your own email address. YOU need to…
How to Algorithm-Proof Your Business
Oct 16, 2018 • 2 min
Too many people are complaining about algorithms, and how these algorithm changes are “messing up” who sees posts, how often, at what times, etc. Listen: Facebook and Instagram and Zuck and his peeps are gonna keep doing their thing, monetizing these…
Do You Plan Your Social Media Content In Advance?
Oct 14, 2018 • 2 min
Quick tip: Do you plan out your social media content in advance? Or do you open your app and sit for 20 minutes (or longer) trying to figure out what to say? Learn how you can save at least 3 hours each week with a bit of planning. marketingsparkler.com
Are You Leveraging the Right Content to Grow Your Business?
Oct 11, 2018 • 9 min
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, quizzes, FAQs and more to help bring traffic, but there are ways to do it so that you…
A Vanity URL For Your Booking Calendar
Oct 9, 2018 • 2 min
Quick tip: Use a vanity url for the link to your “schedule a discovery call”, “let’s chat”, or any other introductory call you schedule with potential clients. Then redirect the URL to your ugly calendar link. Here’s why it will make your business life…
Business Too Small To Outsource?
Oct 8, 2018 • 10 min
There is NO such thing as having a business too small to outsource projects. When should you start outsourcing in your business? Now! Trying to do everything yourself wastes time, and it’s an easy way to procrastinate on SELLING something! Save time +…
The Small Business Guide To Effective Content Creation
Oct 7, 2018 • 13 min
As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content…
How to Use Outsourcing to Make More Money
May 19, 2018 • 16 min
Have you ever looked up at the end of the day and wondered to yourself, what did I do all day? Between responding to emails, posting on social media, researching new tools, following up with a prospective client, taking phone calls, and keeping your…
Top Marketing Action Items for New or New-ish Entrepreneurs
May 7, 2018 • 13 min
There are marketing action items EVERY BUSINESS should undertake, no matter the size, location, or the products and services sold. All marketing should be created and implemented with the idea that you want to build brand awareness, while earning…
Social Media Best Practices: 7 Step Strategy
Apr 27, 2018 • 17 min
In order for your company to succeed on social media, you have to START off with a plan. This means that you DO NOT hop on a social media platform and start clicking and posting with nary a strategy in sight. Granted, this is fine if you’re using social…
Social Media Tip: Check Automated Social Media Posts
Apr 27, 2018 • 2 min
Social Media Tip of the Day: When automating social media, you still need to check the posts to ensure they post properly. Question: Why do I have to check the post if I scheduled it? Answer: Because your automation could’ve fumbled. Is there a typo you…
Intro
Apr 27, 2018 • 1 min
I’m Miss Kemya and this is my first Anchor episode! Send me a voice message to let me know your thoughts about my podcast.