Money Lab

Money Lab
A brutally honest talk show about making money online.
When Does It End?
Apr 15 • 61 min
Time to wrap it up? Matt and Andrew debate how to know when it’s stop growing a revenue-generating website. Is there a moment when an online business is “done” and it’s time to move on to other projects? Or should they always double down on the work if a…
Running a Paid Community with Jason Moore
Apr 8 • 57 min
A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site?Jason Moore stops by to explore the payoffs and challenges of managing a paid community. How do you keep adding value so customers…
Affiliate Site Showdown
Apr 1 • 51 min
It’s a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using the Amazon affiliate program to managing tons of affiliate partners, how do they structure their…
Getting SaaSy with Justin Jackson
Mar 25 • 86 min
“Internet stuntman” and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin’s own company (a podcast hosting platform) has reached over $8,000 in MRR in 8 months. How do…
5 Questions: New Niches, Ethics and Selling Our Sites
Mar 18 • 61 min
It’s listener question time! Matt and Andrew bring the A’s to your Q’s about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters?…
In It For the Long Haul
Mar 11 • 57 min
It only took 15+ combined years for Matt and Andrew to “make it” as “entrepreneurs.” And you can, too! Listen in on Matt and Andrew’s beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to…
$180K In Business Expenses
Mar 4 • 65 min
Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old entrepreneur adage lives up to the hype. They talk real dollars and debate whether spending all that money…
Feb 25 • 52 min
Oh snap, it’s here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In this episode, they talk about the crazy-making process of bringing a SaaS product to market and how…
Is My Business Safe?
Feb 18 • 72 min
It’s 10 PM. Do you know where your income streams are? Running an online business means you’re exposed to a lot of external forces, like algorithm updates, affiliate commission changes and even economic recessions. Matt and Andrew debate how to…
Marketing Done Differently
Feb 11 • 80 min
It’s no secret: Matt and Andrew love using Ahrefs. But they’re more than just a kickass SaaS product: they’re approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they’re blowing up the traditional…
Funnels of Love
Feb 4 • 60 min
Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience…
Lifesaving Systems
Jan 28 • 53 min
Asana, Google Drive, Intercom… Matt and Andrew get into the nitty gritty details about each system they use to run their business. It’s the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The…
Online Business…In Bed
Jan 21 • 44 min
Oooo we’ve got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it’s been amazing. Other times it’s been harder than a Brangelina breakup. In this…
There’s Gold In Them Thar Podcasts
Jan 14 • 47 min
It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they’ve faced along the way? What’s worked well and what’s still a…
Google The Emotional Robot (The Future of SEO)
Jan 7 • 50 min
Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what’s becoming more important when creating searchable content and how Google’s AI is becoming…
The Good, The Sad, and The Fugly of 2018
Dec 17, 2018 • 55 min
We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining…
Dec 10, 2018 • 47 min
Andrew and Matt had businesses that crashed and burned. Why didn’t they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!
Mark-eting Suckerberg
Dec 3, 2018 • 44 min
Facebook. It’s changing. It’s always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let’s discuss. Enjoy!
The Structure Crux
Nov 26, 2018 • 34 min
Structuring an online business. That’s what we’re talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!
Remote Control
Nov 19, 2018 • 35 min
Sometimes when you run an online business, you need to work remotely. What’s the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!
A Physical Product with Caleb Wojcik
Nov 12, 2018 • 69 min
Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy!Go to
Howdy Partnership
Nov 5, 2018 • 83 min
Andrew and Matt might be entering a legit business partnership…again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest conversation about what a new partnership would look like and if it makes sense. Enjoy!
The Podcast Marketing Burst Recap
Oct 31, 2018 • 72 min
31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!
An Obvious Income Source
Oct 30, 2018 • 40 min
What is it? You have to listen. Matt also wrote an article about it, but listening about making money is more fun. Don’t ya think? Enjoy!
5 Questions: SEO, Conferences, and Teamwork
Oct 29, 2018 • 47 min
You love it! It’s 5 listener questions. Actually, there are 8 of them this time. But 3 of them are similar. Just listen. Enjoy!
Teamwork Makes The Dream Work
Oct 28, 2018 • 69 min
Having good, talented people around you will help you build a business faster. That’s true. But it’s also not true sometimes. When times? Let’s talk about it. Enjoy!
Video Head Gear
Oct 27, 2018 • 48 min
Want to make great videos? What does it take? What equipment do you need? What equipment do you don’t need do da do da day? Who knows? Let’s talk about it. Enjoy!
Increase Your Page Speed
Oct 26, 2018 • 42 min
Your website needs to be super freaking fast. That’s what Andrew and Matt dive into on this episode. Everyone’s a wiener! Enjoy!
SAAS Truth Bomb
Oct 25, 2018 • 61 min
You can’t handle the truth about building a software-based business! Can you? Oh, you can? Good because Demi and Tom won’t’ save you from this episode about software. Maybe they will. Enjoy!
Pricing On The Cake
Oct 24, 2018 • 50 min
Pricing your online products is arbitrary and hard to do. What do you charge? Is it too much, too little, just right? How hot is that porage, Goldilocks? Andrew and Matt talk about all that. Except for the Goldilocks analogy. They don’t mention that at…
eBooks That Earn $54,603 a Year
Oct 23, 2018 • 70 min
Andrew and Matt talk about Matt’s eBook revenue stream. They wanted to know more about how Matt made the products and how it sold. Enjoy!
5 Questions: Imposters, Outcomes, and Time
Oct 22, 2018 • 41 min
Andrew and Matt answer five listener questions and really dive deep with their answers on this one. Dealing with imposter syndrome, how to test a business idea before you invest time into it, and how they time block our days. Enjoy!
The Social Media Marketing Paradox
Oct 21, 2018 • 40 min
The basic question Andrew and Matt are trying to get to the bottom of here is, “should you invest in social media marketing to grow your business?” It’s not that black and white. Every brand has different needs. They discuss this paradox we face as online…
Prioritizing Projects
Oct 20, 2018 • 52 min
We all struggle in our business when we don’t know how to prioritize or don’t know what to do next, right? Right. Well, Andrew and Matt talk about the many ways they filter ideas and pick the project to work on next. And they also talk about the dumb…
Videos for Profit
Oct 19, 2018 • 61 min
Thomas Frank is back on the show talking about YouTube videos. But this time, they’re talking about money. How do you make money with YouTube videos? How are others making that sweet, sweet YouTube coin? Find out and enjoy!
Travel Gear for Business
Oct 18, 2018 • 42 min
Matt doesn’t always travel, but when he does, these are the things he carries. Also, the things that Andrew carries, too. This ep is filled with our must-have travel supplies. Enjoy!
A HYPER Focused YouTube Channel
Oct 17, 2018 • 59 min
Andrew and Matt talk to Chase Reeves about his newish YouTube channel that is blowing up! It’s very unique A cross between deep life chats and…bag reviews. Yup. Who knew?! He talks about that, how he makes money on it, and his departure from Fizzle. Enjoy!
Fool-Proof Systems
Oct 16, 2018 • 48 min
Matt and Andrew believe in systems, not goals. Systems are what they use to grow our business. What they use to scale. And in this episode, Andrew and Matt dive into their process for building systems that you can use for your biz, dawg. Enjoy!
5 Questions: Money, Goals, and Marketing
Oct 15, 2018 • 54 min
Oh yea, another 5 listener questions, coming at you! Andrew and Matt talk mostly about setting goals. Do they set goals? Is it worth it? Does it work? You’ll have to listen to get answers to these questions and more. Enjoy!
Content That Stands The Test of Time
Oct 14, 2018 • 51 min
Ok, you’re a fly on the wall in this episode. Don’t worry, you don’t have to eat…you know, what flies eat. Or for that matter, what Jeff Goldblum eats. Probably pears. That’s our guess. Anyway, we digress. This episode, Andrew and Matt have an…
Business Books
Oct 13, 2018 • 60 min
Who doesn’t like books? Business books? Yea, we read them. They make us think. They inspire. They keep us up at night. They derail us. But more importantly, they’re awesome. And boy, do we have some good recommendations for you this time. Andrew and Matt…
Haters Gonna Hate
Oct 12, 2018 • 58 min
Haters gonna hate. They’re out there. They’re being mean. You can have a thick skin, but that’s BS. Andrew and Matt talk about handling the hate and dealing with the criticism that comes at people who do things in public on the internet. Enjoy!
Selling Sponsorships
Oct 11, 2018 • 64 min
Talking about advertising. Making money. Making deals. Cashing checks. Breaking necks. Next? It’s this episode filled with information about how Andrew and Matt sell sponsorships on their podcasts (so meta, bro). And how Matt sold sponsorship deals on his…
The Art of Buying and Selling Websites
Oct 10, 2018 • 55 min
Thinking about what it takes to sell a website? Perhaps you’re looking to buy and flip a site. Or just buy a site. Or cry in a fight. Or lie a flight. Ok, The point is, this episode is all about buying and selling websites for profit. Let’s do this! Enjoy!
Selling a Wordpress Plugin
Oct 9, 2018 • 61 min
Any interest in creating and selling a Wordpress plugin? Andrew and Matt both created plugins and want to know what the real scoop is in selling them. Is it hard? Is it profitable? Can you screw it up? All of these questions and more with someone who took…
5 Questions: Setbacks, Focusing, and Routines
Oct 8, 2018 • 61 min
A new themed episode where Matt and Andrew answer 5 listener questions totally off-the-cuff. These questions are sent in from listeners and they read them verbatim and answer them with honesty. Look out for more of these episodes in the future. This is an…
Working in Isolation
Oct 7, 2018 • 54 min
It can get pretty lonely being a solopreneur who works from home. There are struggles to deal with. Consequences to face. And Andrew and Matt talk about these personal issues and triumphs when it comes to working alone. Enjoy!
Wordpress Plugins
Oct 6, 2018 • 65 min
Andrew and Matt run businesses from Wordpress powered websites. And in order to operate those sites, they need great plugins to grow. In this episode, must-have Wordpress plugins. Enjoy!
Conferences: Attend, Skip, or Sneak In?
Oct 5, 2018 • 54 min
It’s hard to say whether or not attending conferences can help your business. At least that’s what Andrew and Matt think. There are other ways to get value out of a conference and that’s what they uncover in this episode. Enjoy!
Be a Boss That Doesn’t Suck
Oct 4, 2018 • 50 min
Are you a boss? Do you know what your team members think of you? Are you trying not to suck and have everyone in your company think you’re a d-bag? Well, I hope so. Andrew and Matt talk about being a boss that doesn’t suck. Enjoy!
Tools for Productivity
Oct 3, 2018 • 60 min
There’s no shortage of tools to help you be more productive in online business. That said, there are better tools than others. So that’s what this episode is about. Enjoy!
Passion Mashin’
Oct 2, 2018 • 51 min
What the heck is “passion mashin’?” It’s about combining two skills or passions in your life to create unique businesses or opportunities to grow your business. Both Andrew and Matt have practiced passion mashin’ without even knowing it. So if you now…
Building a Product in 7 Days
Oct 1, 2018 • 58 min
It took Matt just 7 days to make an online product and not a “Minimum Viable Product” either. A full-blown, balls-to-the-wall, product. And he’s done this twice. Andrew and Matt break down the entire process for building a product in a very short period…
Scaling Up Affiliate Marketing
Sep 24, 2018 • 53 min
Affiliate marketing can be lucrative or a royal pain in the tuckus. But if you practice the art of honesty, transparency, and employ some excellent secrets we reveal in the show, you can nail it before you scale it. Then, you’ll be sitting in the catbird…
Content Audits
Sep 17, 2018 • 52 min
What if you could triple your website traffic by deleting a third of your content? Andrew and Matt discuss the merits of doing a content audit on your site and what that can do to improve your website traffic. Enjoy!
Sep 10, 2018 • 58 min
Are you a rule breaker? Do you blindly follow the pack? Would you jump off a bridge if someone told you to? This is an episode about not listening to the gurus. Instead of practicing hero worship, look towards yourself. Stop taking advice from others and…
Managing Money
Sep 3, 2018 • 55 min
What’s in your wallet? Money? Good. That’s where money should go. But when it comes to running an online business, the rules for managing your money are a little different. Andrew and Matt talk about how they manage their business finances with the right…
Aug 27, 2018 • 70 min
Burnout! It’s real. It’s dangerous. It’s Chronic. So Andrew and Matt discuss what it is and how to avoid it when working for yourself. They also share their personal stories of dealing with burnout. Enjoy!
Serious Podcasting Gear
Aug 20, 2018 • 77 min
WARNING: This episode is a deep-dive on podcasting gear and equipment that Andrew and Matt use. It gets very technical and nerdy. If you’re interested in podcasting for serious, then you’ll love it. Otherwise, it might be crazy boring. Enjoy!
Quit Your Day Job
Aug 13, 2018 • 68 min
Andrew and Matt talk about the entire three-year journey of Andrew quitting his day job and working on his online business full time. They discuss everything that went through his head and what it took financially when he decided to quit his well-paying…
The Definitive Guide to Podcast Marketing
Aug 6, 2018 • 78 min
Andrew and Matt talk about how they cracked the top 100 podcasts on iTunes in less than a year on their first podcast together. They review Matt’s massive article on the subject and distill it down to the 5 best tips, tactics, and ball-busting work it…
Loose Grips Sink Business Partnerships
Jul 30, 2018 • 82 min
Andrew and Matt talk about their failed partnership and business break up. Then, they discuss other partnerships that worked and debate the best way to structure a successful one that’ll stand the test of time. Enjoy!
Website For Sale
Jul 23, 2018 • 72 min
Andrew and Matt chat about Matt’s experience and the decision to sell his two-year-old coffee website. Why did he do it? How did he do it? Should he have even done it? Should you sell your website, too? All of that and more in this episode. Enjoy!
Jul 16, 2018 • 74 min
Andrew and Matt talk about the 5 most important things to focus on when it comes to SEO. They rank them in order of great importance. Then, they edited and uploaded this episode – that’s what makes it PREMIUM CONTENT. All killer, no filler. Enjoy!
Business Advice Of Men
Jun 25, 2018 • 74 min
Barron Cuadro and Matt talk about the advice they’d been given over the last 10 years on how to grow their niche websites from outside experts and other’s success stories. They commiserate over the trial and tribulations of trying every tactic under the…
Long-Form Content For Long-Term Growth
Jun 18, 2018 • 95 min
Michelle Lowery and Matt talk about the importance of writing and editing long-form content for growing your online business. And why trying to constantly “go viral” is a fool’s errand for long-term success. Enjoy!
There’s Always Money In The Banana Stand
Jun 11, 2018 • 66 min
Stephanie Halligan and Matt talk about dealing with and spending money as entrepreneurs. They share stories on how they started working for themselves and what changed in their personal finance habits along the way. Enjoy!
How to Win Friends and Internet People
Jun 4, 2018 • 92 min
Nathaniel Boyle and Matt talk about how they became #IRL friends through the Internet. And how they continue to develop REAL close relationships using the true power of social media (and what it was intended for). Enjoy!
Mental Health While Working For Yourself
May 28, 2018 • 131 min
Justin Jackson and Matt discuss the pros and cons of being a full-time indie entrepreneur. And managing mental health while working for yourself. Enjoy!
Lifestyles of the Niche and Shameless
May 21, 2018 • 96 min
Corbett Barr and Matt talk the differences between lifestyle businesses and other types. They gab about running their own lifestyle businesses and what makes it special…or not. Enjoy!
An Untapped Treasure Trove of Content Ideas
May 14, 2018 • 71 min
Sean Ogle and Matt talk about the strategies they use to keep an endlessly moist supply of blog and video topics flowing on their hobby sites. Enjoy!
Writing Words On The Internet
May 7, 2018 • 62 min
Zack Sexton and Matt write words on the Internet. Meaning, they publish articles on websites. And they talk about how they write, what they use to write, and publishing often. Words are the most important online asset. Don’t you agree? Enjoy!
Baby You’re The Boss At Home
Apr 30, 2018 • 58 min
Stephanie Halligan and Matt talk about working from home, productivity when no one’s pushing, and taking care of yourself, physically and emotionally. And you can learn more by watching the smash music video, “Work from Home ft. Ty Dolla $ign” by Fifth…
Do You YouTube, Dude?
Apr 23, 2018 • 73 min
Thomas Frank and Matt discuss scripting, filming, and editing their high-quality videos. They talk about the business of “YouTubbing.” Enjoy!