Money Lab

Money Lab

www.moneylab.co
A brutally honest talk show about making money online.


The Money Lab Podcast is Now On YouTube
Jun 1 • 15 min
Big news, folks: we are now hosting the Money Lab show over on YouTube. We’ll be recording all our business conversations on camera. AND, because it’s video, we can actually show you how our businesses run. It’s a behind-the-scenes and on the screens look…
Long-Term Success with Miles Beckler
May 25 • 64 min
Has Matt found his online doppelgänger? Miles Beckler, of digital marketer YouTube fame and Milesbeckler.com, joins the show to talk all things online entrepreneur. Matt and Miles both run niche sites that they’ve had for years and years. They both run…
Online Business Experiment Formulas
May 18 • 52 min
Matt just ran two business experiments that failed miserably. But they ended up being really valuable learning processes. Matt and Andrew discuss how to run useful, measurable tests in an online business. How do you come up with a legit hypothesis? How do…
5 Questions: Dying Industries, Side Hustles and Business with Friends
May 11 • 50 min
It’s listener question time! From changing course in a dying industry to starting a business with a friend, Matt and Andrew debate the answers to your burning questions: What would you if your niche site was in a stagnant or dying industry? What are your…
The Profit First Framework
May 4 • 38 min
What does it actually mean to run a profitable business? Matt breaks down how he uses the Profit First accounting model to manage and allocate money made in his online business. Matt explains how he divides up his business revenue into certain Target…
I’m Losing $176,929 in Revenue. Now What?
Apr 27 • 55 min
Amazon just ripped the rug out from underneath every affiliate marketer, announcing their plan to slash affiliate marketing rates. And with just 7 days notice. Matt’s business is set out to lose a whopping $176,929 with this change — that’s 40% of his…
Low Competition Gold Mines
Apr 20 • 52 min
Does low competition equal instant success? Matt just wrapped up his experiment to launch a podcast in a low-competition category. The goal: trying to naturally rank and gain listeners where there’s no competition. Spoiler: it didn’t work. So when does…
When Your Business Model Isn’t Working with Jason Zook
Apr 13 • 89 min
Time to change things up! Jason Zook, founder of WanderingAimfully.com and Teachery.co, joins the show to talk about changing business models. Jason outlines how he and his wife decided to combine their businesses, launched a monthly membership site and…
3 Things We’d Do If Our Websites Tanked
Apr 6 • 37 min
What would you do if your traffic went south? Matt and Andrew answer an interesting question from a listener that applies to websites in slow decline and anyone seeing a dramatic drop-off this year. Here’s the question: Let’s say your SwimU traffic has…
5 Questions: Focusing On One Site, Making Friends and Starting Over
Mar 30 • 62 min
We’re answering your questions on the show today! Matt and Andrew debate what they’re doing about the dips in the market (and dips in SEO) before diving into your questions: How do you focus on growing just one website? How do you manage an affiliate site…
Affiliate Marketing Philosophies with Doug Cunnington
Mar 23 • 83 min
The script is flipped! Matt was recently interviewed by fellow online entrepreneur Doug Cunnington who runs NicheSiteProject.com. They spent an hour in Matt’s studio talking about their different affiliate marketing philosophies, from keyword research to…
The Need for Page Speed
Mar 16 • 46 min
Guess what: Google wants your website to load in under 1 second. Matt and Andrew talk about why they’re obsessed with page speed as a competitive advantage in their online niches. They talk about the “easy, big wins” you can do today to speed up a site.…
Just Get It Done and Launch It, Already!
Mar 9 • 39 min
Procrastinate much? Matt and Andrew talk about the roadblocks they’ve hit in creating online products and what happened during the 30-Day Build and Launch a Course Challenge. They dissect why Matt hated the 30-day timeframe and Andrew’s mental roadblocks…
Running a Content Machine
Mar 2 • 38 min
How do you create consistent content without overspending or burning yourself out? Matt and Andrew examine each of their online businesses and how their content machines are currently running. Andrew’s going full speed with lots of folks on staff, Matt’s…
The Customer is Always Right
Feb 24 • 44 min
How do you build products that meet your customers’ needs, not just your own? Matt and Andrew talk about their “come-toJesus” moment with their SaaS product Lasso and how they’ve had to re-design their whole product. They discuss how they first built the…
Buying and Selling a Website with Carrie Smith Nicholson
Feb 17 • 53 min
What’s your website worth? Carrie Smith Nicholson, the author of The Ultimate Guide to Selling Your Blog and a blog consultant at CarrieConsiders.com, joins the show to talk about her experience buying and selling websites. Carrie sold her old website for…
Products, Relationships or Traffic
Feb 10 • 42 min
Here’s a business hypothesis for ya… There are 3 major factors in a successful online business: Products (what you sell), Relationships (trust with your audience) and Traffic (size of your audience). Nail 2 out of 3 of these and you’ll make six figures.…
Big Revenue Jumps: From Scraping By to Six Figures
Feb 3 • 46 min
Started from the bottom now we here. Matt and Andrew talk about their big business revenue jumps over the years. They dissect the moment when they hit $40,000 in annual revenue and how they finally hit six figures. From their original affiliate marketing…
Mo Money, Mo Products?
Jan 27 • 36 min
Make more money in 2020! Specifically with digital products! Matt and Andrew don’t want to rely 100% on the Affiliate Marketing Gods, which means beefing up their digital product game in the new year. They talk about their “come to Jesus moments” around…
Business Autopilot
Jan 20 • 67 min
Would your business fall apart without you? Matt and Andrew both had to take long breaks from their businesses a few months ago. They talk about how their businesses survived without them and how the wheels kept turning in their absence. From hiring the…
Online Business Tools We Can’t Live Without
Jan 13 • 76 min
Cue Julie Andrews, because these are a few of our favorite things. Matt and Andrew walk through every single tool they use to run their online businesses. They cover all their must-haves: SEO research, hosting, caching, product sales, accounting, business…
5 Questions: Traffic Dips, Outranking Competitors and Recession Worries
Jan 6 • 60 min
New Year, who dis? We’re kicking off 2020 with our favorite kind of show: listener Q&A! Matt and Andrew answer a stack of listener questions, from dealing with a sudden drop in traffic (thanks, BERT update) to beating out a slimy competitor that’s shot up…
In It For the Long Haul (Greatest Hits)
Dec 30, 2019 • 57 min
It’s our final episode of the year, the last one in our Greatest Hits series, and the perfect motivation for your business New Years Resolutions: how to stick with it for the long haul. (This episode originally aired in March 2019). It only took 15+…
Money-Making Hobby Sites with Sean Ogle (Greatest Hits)
Dec 23, 2019 • 51 min
More goodness coming at ya from the Money Lab vault (this episode originally aired August 2019). Should you try turning a hobby you love into a money-making website? Sean Ogle, founder of BreakingEighty.com and LocationRebel.com, joins the show to talk…
Practical SEO Writing Strategies with Michelle Lowery (Greatest Hits)
Dec 16, 2019 • 76 min
The greatest hits keep rolling with some ultra-practical SEO tips (this episode originally aired August 2019). Good news: SEO isn’t as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices…
Affiliate Site Showdown (Greatest Hits)
Dec 9, 2019 • 51 min
The Money Lab Greatest Hits countdown continues with an affiliate marketing heavy-hitter (this episode originally aired April 2019). It’s a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate…
When Email Marketing Advice Doesn’t Work (Greatest Hits)
Dec 2, 2019 • 52 min
We’re sharing more Money Lab’s greatest hits, all December long! (This episode originally aired May 2019). Spoiler: classic email marketing tactics don’t work for every online business. Can complex marketing funnels, slow drip campaigns and content…
Finding New Income Streams (Greatest Hits)
Nov 25, 2019 • 59 min
We’re celebrating the holiday season by sharing the best Money Lab episodes@ And we’re kicking things off with this super popular episode, which originally aired June 2019. Matt needs money! He’s already trimmed his costs down to the bone in his business…
Frictionless Course Creation
Nov 18, 2019 • 61 min
Have you ever procrastinated creating an online course? Yeah, neither have we… Never. Nope. Matt and Andrew talk about the magic that happens when you find the perfect software for hosting and selling an online course. Matt walks through his…
Building A YouTube Engine with Thomas Frank
Nov 11, 2019 • 91 min
If you’re a creative, the pressure to make perfect, consistent content is real. Thomas Frank, aka Thomas the Frank Engine, aka the College Info Geek, joins the show to talk about growing his YouTube channel to 1.5 million subscribers, his moment of…
A Long Road to $15K MRR: The Lasso Experiment
Nov 4, 2019 • 51 min
“Let’s just launch a SaaS company and become super successful in 6 months!” they said. “This will be soooo easy!” they said. Well, not so much. Matt and Andrew talk about the launch of their SaaS product Lasso earlier this year, their audacious goal of…
5 Questions: Picking a Niche, Negative SEO, and Trusting Yourself
Oct 28, 2019 • 49 min
Welcome to another listener question epsiode! Matt and Andrew respond to all the Qs from Twitter and email (keep them coming!). From negative SEO and Google penalties to what metrics to look for when you’re picking a website niche. And how do you let go…
Fueling Your Business Fire with Brandon The Mad Fientist
Oct 21, 2019 • 80 min
Come on baby, light my business fire! (The Doors. Nailed it). Matt and Andrew are joined by Brandon from MadFientist.com to talk about staying motivated in their online businesses. Brandon shares his journey of growing his own successful site (including…
The Science Facebook Ads and Knowing Your Audience with Mojca Zove
Oct 14, 2019 • 74 min
It’s all about who you know. And you should really know your audience. Mojca Zove, the founder of SuperSpicyMedia.com and TheScienceOfFacebookAds.com, joins the show to talk all about strategies for understanding your audience, especially when it comes to…
Converting Visitors Into Customers with Brennan Dunn
Oct 7, 2019 • 89 min
You can’t say the wrong thing to the right person — but saying the right thing sure helps with sales! Brennan Dunn, the founder of RightMessage.com, joins the show to chat about personalized messaging and how to create a highly tailored sales funnel for…
Taking Affiliate Marketing Seriously and Testing Our Links
Sep 30, 2019 • 49 min
Hot links, coming through! Matt and Andrew make most of their income through affiliate marketing, so it makes sense to give their links a little love once and awhile. They discuss how they’re optimizing, testing and tracking their affiliate links. What do…
Software as a Lifestyle Business with Corbett Barr
Sep 23, 2019 • 71 min
How do you launch, market and sell a new product without going totally crazy? Corbett Barr, the founder of Fizzle.co and Palapa.co, joins the show to chat about his new SaaS business and how he approaches sustainable and sane business growth. Matt and…
The YouTube Experiment Worked And Made $12K+
Sep 16, 2019 • 74 min
Matt’s been running an experiment to increase his YouTube ad revenue and sell more of his digital products through his videos. And guess what? It totally worked! In this episode, Matt and Andrew dive into all the techniques Matt’s using to increase…
Own Your Weird Way in Business with Jason Zook
Sep 9, 2019 • 87 min
Being weird pays off. Jason Zook, the King of Weird Business Models, joins the show today to talk about all of the crazy businesses he’s started over the years and to celebrate his new book, Own Your Weird. Jason has sold his last name (twice) for a total…
Is It Worth It? Analyzing Our Business Expenses
Sep 2, 2019 • 55 min
The ultimate dream: spend a dollar in your business, earn ten dollars on the other side. But calculating business ROI isn’t such simple math. Matt and Andrew discuss how they justify making big business purchases and figure out whether or not their large…
Money-Making Hobby Sites with Sean Ogle
Aug 26, 2019 • 51 min
Should you try turning a hobby you love into a money-making website? Sean Ogle, founder of BreakingEighty.com and LocationRebel.com, joins the show to talk about turning a hobby into an online business. Both Sean and Matt run websites based on hobbies…
5 Questions: Google Algorithm Changes and What Happens When You Die
Aug 19, 2019 • 51 min
It’s listener question time! Matt and Andrew answer everything from how to keep on top of the changes to the Google algorithm, how to treat nofollow vs. dofollow links and how site performance affects for SEO. Oh, and what happens to your website when you…
Practical SEO Writing Strategies with Michelle Lowery
Aug 12, 2019 • 76 min
Good news: SEO isn’t as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim…
The Untapped Value of The Network
Aug 5, 2019 • 54 min
Why is it so dang hard to ask for help? Matt and Andrew debate why they have so much trouble reaching out to their network and asking for favors — even though they both have entrepreneur friends who would gladly help. How can they start leveraging their…
Small Changes, Big Payoffs
Jul 29, 2019 • 51 min
Earning thousands more a month with just a flip of the switch? It’s possible. Small changes can pay off in big ways in the online business world. Matt and Andrew talk about the tiny tweaks they’ve made that have lead to more money. And we’re talking…
A Blueprint for Growing Your YouTube Channel with Tom Martin
Jul 22, 2019 • 85 min
How do you hack the YouTube algorithm? Tom Martin joins the show to teach us everything he knows about YouTube SEO and do a live teardown of Matt’s Swim University YouTube channel. Tom is the YouTube mastermind behind several multi-million subscriber…
Failed Experiments Selling Sponsorships and Ads
Jul 15, 2019 • 55 min
There’s money to be made in the advertising world. But is it the right business model for everyone? Both Matt and Andrew have made a living selling sponsorships and advertising through their online businesses. But over the years, they’ve both realized…
Unidentified Shiny Objects
Jul 8, 2019 • 55 min
Ooh, piece of candy! As entrepreneurs, we’re constantly being sold on new ideas. And some of us end up “impulse buying” those new ideas. It’s classic Shiny Object Syndrome. Like an excited little puppy running after a bouncing tennis ball, it’s super…
A YouTube Content Hypothesis
Jul 1, 2019 • 63 min
YouTube is soooo hot right now. Matt’s noticing an uptick in sales, traffic and ad revenue from the new YouTube videos he’s produced and published for SwimU. So he’s running an experiment to see if he can make more money through the ‘Tube on both of his…
Business Boundaries and Staying Focused
Jun 24, 2019 • 46 min
FOCUS, PEOPLE! Both Matt and Andrew have historically sucked at setting boundaries with their businesses and focusing on what they actually need to do. But all that’s about to change! And Andrew’s about to start a family, so he’s got extra incentive to…
5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas
Jun 17, 2019 • 45 min
You’ve got business questions, we’ve got business answers! Matt and Andrew bring all the A’s to your Q’s, including a deep dive into measuring click-through rates and why goals might be more distracting than helpful. How do you improve affiliate marketing…
Finding New Income Streams
Jun 10, 2019 • 59 min
Matt needs money! He’s already trimmed his costs down to the bone in his business and now he wants to focus on efficient ways to ratchet up his revenue. So how can he increase the flow of his existing income streams on his websites? Should he focus on…
The Road to $15,000 MRR
Jun 3, 2019 • 49 min
Getting to $15,000 monthly recurring revenue in 6 months… piece of cake, right? Matt and Andrew have challenged themselves to get their product Lasso into the hands of 300 customers by the end of November. It’s a time crunch, which means not relying on…
Rebooting Our Business Operating Systems
May 27, 2019 • 50 min
You know you should have processes in place for your business. So why does every entrepreneur avoid this? At what point is it time to create better processes versus always fixing things as you go? Matt and Andrew break down the process of creating…
When Email Marketing Advice Doesn’t Work
May 20, 2019 • 52 min
Spoiler: classic email marketing tactics don’t work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt’s multi-month experiment trying to…
Total Business Makeover with Travis Sherry
May 13, 2019 • 93 min
WWMD (What Would Matt Do)? Travis Sherry of Extra Pack of Peanuts joins the show as Matt plays business consultant and dives into what’s working and what’s not on Travis’ website. Travis shares all the juicy details (revenue, traffic, subscribers) and…
5 Questions: Trashing Articles, Customer Feedback and Working Solo
May 6, 2019 • 41 min
It’s listener question time again! Matt and Andrew unpack all of your burning questions. How do you save an article that flopped in the SEO rankings? What should you focus on if you’re only one person trying to build an affiliate site? And how much does…
Getting Out Of Our Own Way
Apr 29, 2019 • 54 min
Move, please! Get out the way! Like any good entrepreneur that cares too much, Matt and Andrew are prone to self-sabotaging the very same business that they love so dearly. So how do you stop yourself from derailing the growth and success of your online…
Behind The Money Lab Curtain
Apr 22, 2019 • 66 min
It’s the one year anniversary of the Money Lab Podcast! Steph Halligan joins the show today to celebrate with Matt and take a behind-the-scenes look at everything that goes into an episode of Money Lab. From the work flow that makes podcasting easier to…
When Does It End?
Apr 15, 2019 • 61 min
Time to wrap it up? Matt and Andrew debate how to know when it’s stop growing a revenue-generating website. Is there a moment when an online business is “done” and it’s time to move on to other projects? Or should they always double down on the work if a…
Running a Paid Community with Jason Moore
Apr 8, 2019 • 57 min
A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site? Jason Moore stops by to explore the payoffs and challenges of managing a paid community. How do you keep adding value so…
Affiliate Site Showdown
Apr 1, 2019 • 51 min
It’s a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using the Amazon affiliate program to managing tons of affiliate partners, how do they structure their…
Getting SaaSy with Justin Jackson
Mar 25, 2019 • 86 min
“Internet stuntman” and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin’s own company Transistor.fm (a podcast hosting platform) has reached over $8,000 in MRR in 8 months. How do…
5 Questions: New Niches, Ethics and Selling Our Sites
Mar 18, 2019 • 61 min
It’s listener question time! Matt and Andrew bring the A’s to your Q’s about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters?…
In It For the Long Haul
Mar 11, 2019 • 57 min
It only took 15+ combined years for Matt and Andrew to “make it” as “entrepreneurs.” And you can, too! Listen in on Matt and Andrew’s beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to…
$180K In Business Expenses
Mar 4, 2019 • 65 min
Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old entrepreneur adage lives up to the hype. They talk real dollars and debate whether spending all that money…
WE DID IT
Feb 25, 2019 • 52 min
Oh snap, it’s here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In this episode, they talk about the crazy-making process of bringing a SaaS product to market and how…
Is My Business Safe?
Feb 18, 2019 • 72 min
It’s 10 PM. Do you know where your income streams are? Running an online business means you’re exposed to a lot of external forces, like algorithm updates, affiliate commission changes and even economic recessions. Matt and Andrew debate how to…
Marketing Done Differently
Feb 11, 2019 • 80 min
It’s no secret: Matt and Andrew love using Ahrefs. But they’re more than just a kickass SaaS product: they’re approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they’re blowing up the traditional…
Funnels of Love
Feb 4, 2019 • 60 min
Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience…
Lifesaving Systems
Jan 28, 2019 • 53 min
Asana, Google Drive, Intercom… Matt and Andrew get into the nitty gritty details about each system they use to run their business. It’s the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The…
Online Business…In Bed
Jan 21, 2019 • 44 min
Oooo we’ve got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it’s been amazing. Other times it’s been harder than a Brangelina breakup. In this…
There’s Gold In Them Thar Podcasts
Jan 14, 2019 • 47 min
It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they’ve faced along the way? What’s worked well and what’s still a…
Google The Emotional Robot (The Future of SEO)
Jan 7, 2019 • 50 min
Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what’s becoming more important when creating searchable content and how Google’s AI is becoming…
The Good, The Sad, and The Fugly of 2018
Dec 17, 2018 • 55 min
We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining…
I’VE MADE A HUGE MISTAKE
Dec 10, 2018 • 47 min
Andrew and Matt had businesses that crashed and burned. Why didn’t they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!
Mark-eting Suckerberg
Dec 3, 2018 • 44 min
Facebook. It’s changing. It’s always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let’s discuss. Enjoy!
The Structure Crux
Nov 26, 2018 • 34 min
Structuring an online business. That’s what we’re talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!
Remote Control
Nov 19, 2018 • 35 min
Sometimes when you run an online business, you need to work remotely. What’s the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!
A Physical Product with Caleb Wojcik
Nov 12, 2018 • 69 min
Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy! Go to https://www.calebwojcik.com/switchpod
Howdy Partnership
Nov 5, 2018 • 83 min
Andrew and Matt might be entering a legit business partnership…again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest conversation about what a new partnership would look like and if it makes sense. Enjoy!
The Podcast Marketing Burst Recap
Oct 31, 2018 • 72 min
31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!
An Obvious Income Source
Oct 30, 2018 • 40 min
What is it? You have to listen. Matt also wrote an article about it, but listening about making money is more fun. Don’t ya think? Enjoy!
5 Questions: SEO, Conferences, and Teamwork
Oct 29, 2018 • 47 min
You love it! It’s 5 listener questions. Actually, there are 8 of them this time. But 3 of them are similar. Just listen. Enjoy!
Teamwork Makes The Dream Work
Oct 28, 2018 • 69 min
Having good, talented people around you will help you build a business faster. That’s true. But it’s also not true sometimes. When times? Let’s talk about it. Enjoy!
Video Head Gear
Oct 27, 2018 • 48 min
Want to make great videos? What does it take? What equipment do you need? What equipment do you don’t need do da do da day? Who knows? Let’s talk about it. Enjoy!
Increase Your Page Speed
Oct 26, 2018 • 42 min
Your website needs to be super freaking fast. That’s what Andrew and Matt dive into on this episode. Everyone’s a wiener! Enjoy!
SAAS Truth Bomb
Oct 25, 2018 • 61 min
You can’t handle the truth about building a software-based business! Can you? Oh, you can? Good because Demi and Tom won’t’ save you from this episode about software. Maybe they will. Enjoy!
Pricing On The Cake
Oct 24, 2018 • 50 min
Pricing your online products is arbitrary and hard to do. What do you charge? Is it too much, too little, just right? How hot is that porage, Goldilocks? Andrew and Matt talk about all that. Except for the Goldilocks analogy. They don’t mention that at…
eBooks That Earn $54,603 a Year
Oct 23, 2018 • 70 min
Andrew and Matt talk about Matt’s eBook revenue stream. They wanted to know more about how Matt made the products and how it sold. Enjoy!
5 Questions: Imposters, Outcomes, and Time
Oct 22, 2018 • 41 min
Andrew and Matt answer five listener questions and really dive deep with their answers on this one. Dealing with imposter syndrome, how to test a business idea before you invest time into it, and how they time block our days. Enjoy!
The Social Media Marketing Paradox
Oct 21, 2018 • 40 min
The basic question Andrew and Matt are trying to get to the bottom of here is, “should you invest in social media marketing to grow your business?” It’s not that black and white. Every brand has different needs. They discuss this paradox we face as online…
Prioritizing Projects
Oct 20, 2018 • 52 min
We all struggle in our business when we don’t know how to prioritize or don’t know what to do next, right? Right. Well, Andrew and Matt talk about the many ways they filter ideas and pick the project to work on next. And they also talk about the dumb…
Videos for Profit
Oct 19, 2018 • 61 min
Thomas Frank is back on the show talking about YouTube videos. But this time, they’re talking about money. How do you make money with YouTube videos? How are others making that sweet, sweet YouTube coin? Find out and enjoy!
Travel Gear for Business
Oct 18, 2018 • 42 min
Matt doesn’t always travel, but when he does, these are the things he carries. Also, the things that Andrew carries, too. This ep is filled with our must-have travel supplies. Enjoy!
A HYPER Focused YouTube Channel
Oct 17, 2018 • 59 min
Andrew and Matt talk to Chase Reeves about his newish YouTube channel that is blowing up! It’s very unique A cross between deep life chats and…bag reviews. Yup. Who knew?! He talks about that, how he makes money on it, and his departure from Fizzle. Enjoy!
Fool-Proof Systems
Oct 16, 2018 • 48 min
Matt and Andrew believe in systems, not goals. Systems are what they use to grow our business. What they use to scale. And in this episode, Andrew and Matt dive into their process for building systems that you can use for your biz, dawg. Enjoy!
5 Questions: Money, Goals, and Marketing
Oct 15, 2018 • 54 min
Oh yea, another 5 listener questions, coming at you! Andrew and Matt talk mostly about setting goals. Do they set goals? Is it worth it? Does it work? You’ll have to listen to get answers to these questions and more. Enjoy!
Content That Stands The Test of Time
Oct 14, 2018 • 51 min
Ok, you’re a fly on the wall in this episode. Don’t worry, you don’t have to eat…you know, what flies eat. Or for that matter, what Jeff Goldblum eats. Probably pears. That’s our guess. Anyway, we digress. This episode, Andrew and Matt have an…
Business Books
Oct 13, 2018 • 60 min
Who doesn’t like books? Business books? Yea, we read them. They make us think. They inspire. They keep us up at night. They derail us. But more importantly, they’re awesome. And boy, do we have some good recommendations for you this time. Andrew and Matt…
Haters Gonna Hate
Oct 12, 2018 • 58 min
Haters gonna hate. They’re out there. They’re being mean. You can have a thick skin, but that’s BS. Andrew and Matt talk about handling the hate and dealing with the criticism that comes at people who do things in public on the internet. Enjoy!
Selling Sponsorships
Oct 11, 2018 • 64 min
Talking about advertising. Making money. Making deals. Cashing checks. Breaking necks. Next? It’s this episode filled with information about how Andrew and Matt sell sponsorships on their podcasts (so meta, bro). And how Matt sold sponsorship deals on his…
The Art of Buying and Selling Websites
Oct 10, 2018 • 55 min
Thinking about what it takes to sell a website? Perhaps you’re looking to buy and flip a site. Or just buy a site. Or cry in a fight. Or lie a flight. Ok, The point is, this episode is all about buying and selling websites for profit. Let’s do this! Enjoy!
Selling a Wordpress Plugin
Oct 9, 2018 • 61 min
Any interest in creating and selling a Wordpress plugin? Andrew and Matt both created plugins and want to know what the real scoop is in selling them. Is it hard? Is it profitable? Can you screw it up? All of these questions and more with someone who took…
5 Questions: Setbacks, Focusing, and Routines
Oct 8, 2018 • 61 min
A new themed episode where Matt and Andrew answer 5 listener questions totally off-the-cuff. These questions are sent in from listeners and they read them verbatim and answer them with honesty. Look out for more of these episodes in the future. This is an…
Working in Isolation
Oct 7, 2018 • 54 min
It can get pretty lonely being a solopreneur who works from home. There are struggles to deal with. Consequences to face. And Andrew and Matt talk about these personal issues and triumphs when it comes to working alone. Enjoy!
Wordpress Plugins
Oct 6, 2018 • 65 min
Andrew and Matt run businesses from Wordpress powered websites. And in order to operate those sites, they need great plugins to grow. In this episode, must-have Wordpress plugins. Enjoy!
Conferences: Attend, Skip, or Sneak In?
Oct 5, 2018 • 54 min
It’s hard to say whether or not attending conferences can help your business. At least that’s what Andrew and Matt think. There are other ways to get value out of a conference and that’s what they uncover in this episode. Enjoy!
Be a Boss That Doesn’t Suck
Oct 4, 2018 • 50 min
Are you a boss? Do you know what your team members think of you? Are you trying not to suck and have everyone in your company think you’re a d-bag? Well, I hope so. Andrew and Matt talk about being a boss that doesn’t suck. Enjoy!
Tools for Productivity
Oct 3, 2018 • 60 min
There’s no shortage of tools to help you be more productive in online business. That said, there are better tools than others. So that’s what this episode is about. Enjoy!
Passion Mashin’
Oct 2, 2018 • 51 min
What the heck is “passion mashin’?” It’s about combining two skills or passions in your life to create unique businesses or opportunities to grow your business. Both Andrew and Matt have practiced passion mashin’ without even knowing it. So if you now…
Building a Product in 7 Days
Oct 1, 2018 • 58 min
It took Matt just 7 days to make an online product and not a “Minimum Viable Product” either. A full-blown, balls-to-the-wall, product. And he’s done this twice. Andrew and Matt break down the entire process for building a product in a very short period…
Scaling Up Affiliate Marketing
Sep 24, 2018 • 53 min
Affiliate marketing can be lucrative or a royal pain in the tuckus. But if you practice the art of honesty, transparency, and employ some excellent secrets we reveal in the show, you can nail it before you scale it. Then, you’ll be sitting in the catbird…
Content Audits
Sep 17, 2018 • 52 min
What if you could triple your website traffic by deleting a third of your content? Andrew and Matt discuss the merits of doing a content audit on your site and what that can do to improve your website traffic. Enjoy!
DON’T LISTEN TO THIS EPISODE
Sep 10, 2018 • 58 min
Are you a rule breaker? Do you blindly follow the pack? Would you jump off a bridge if someone told you to? This is an episode about not listening to the gurus. Instead of practicing hero worship, look towards yourself. Stop taking advice from others and…
Managing Money
Sep 3, 2018 • 55 min
What’s in your wallet? Money? Good. That’s where money should go. But when it comes to running an online business, the rules for managing your money are a little different. Andrew and Matt talk about how they manage their business finances with the right…
Burnout
Aug 27, 2018 • 70 min
Burnout! It’s real. It’s dangerous. It’s Chronic. So Andrew and Matt discuss what it is and how to avoid it when working for yourself. They also share their personal stories of dealing with burnout. Enjoy!
Serious Podcasting Gear
Aug 20, 2018 • 77 min
WARNING: This episode is a deep-dive on podcasting gear and equipment that Andrew and Matt use. It gets very technical and nerdy. If you’re interested in podcasting for serious, then you’ll love it. Otherwise, it might be crazy boring. Enjoy!
Quit Your Day Job
Aug 13, 2018 • 68 min
Andrew and Matt talk about the entire three-year journey of Andrew quitting his day job and working on his online business full time. They discuss everything that went through his head and what it took financially when he decided to quit his well-paying…
The Definitive Guide to Podcast Marketing
Aug 6, 2018 • 78 min
Andrew and Matt talk about how they cracked the top 100 podcasts on iTunes in less than a year on their first podcast together. They review Matt’s massive article on the subject and distill it down to the 5 best tips, tactics, and ball-busting work it…
Loose Grips Sink Business Partnerships
Jul 30, 2018 • 82 min
Andrew and Matt talk about their failed partnership and business break up. Then, they discuss other partnerships that worked and debate the best way to structure a successful one that’ll stand the test of time. Enjoy!
Website For Sale
Jul 23, 2018 • 72 min
Andrew and Matt chat about Matt’s experience and the decision to sell his two-year-old coffee website. Why did he do it? How did he do it? Should he have even done it? Should you sell your website, too? All of that and more in this episode. Enjoy!
PREMIUM SEO CONTENT
Jul 16, 2018 • 74 min
Andrew and Matt talk about the 5 most important things to focus on when it comes to SEO. They rank them in order of great importance. Then, they edited and uploaded this episode – that’s what makes it PREMIUM CONTENT. All killer, no filler. Enjoy!
Business Advice Of Men
Jun 25, 2018 • 74 min
Barron Cuadro and Matt talk about the advice they’d been given over the last 10 years on how to grow their niche websites from outside experts and other’s success stories. They commiserate over the trial and tribulations of trying every tactic under the…
Long-Form Content For Long-Term Growth
Jun 18, 2018 • 95 min
Michelle Lowery and Matt talk about the importance of writing and editing long-form content for growing your online business. And why trying to constantly “go viral” is a fool’s errand for long-term success. Enjoy!
There’s Always Money In The Banana Stand
Jun 11, 2018 • 66 min
Stephanie Halligan and Matt talk about dealing with and spending money as entrepreneurs. They share stories on how they started working for themselves and what changed in their personal finance habits along the way. Enjoy!
How to Win Friends and Internet People
Jun 4, 2018 • 92 min
Nathaniel Boyle and Matt talk about how they became #IRL friends through the Internet. And how they continue to develop REAL close relationships using the true power of social media (and what it was intended for). Enjoy!
Mental Health While Working For Yourself
May 28, 2018 • 131 min
Justin Jackson and Matt discuss the pros and cons of being a full-time indie entrepreneur. And managing mental health while working for yourself. Enjoy!
Lifestyles of the Niche and Shameless
May 21, 2018 • 96 min
Corbett Barr and Matt talk the differences between lifestyle businesses and other types. They gab about running their own lifestyle businesses and what makes it special…or not. Enjoy!
An Untapped Treasure Trove of Content Ideas
May 14, 2018 • 71 min
Sean Ogle and Matt talk about the strategies they use to keep an endlessly moist supply of blog and video topics flowing on their hobby sites. Enjoy!
Writing Words On The Internet
May 7, 2018 • 62 min
Zack Sexton and Matt write words on the Internet. Meaning, they publish articles on websites. And they talk about how they write, what they use to write, and publishing often. Words are the most important online asset. Don’t you agree? Enjoy!
Baby You’re The Boss At Home
Apr 30, 2018 • 58 min
Stephanie Halligan and Matt talk about working from home, productivity when no one’s pushing, and taking care of yourself, physically and emotionally. And you can learn more by watching the smash music video, “Work from Home ft. Ty Dolla $ign” by Fifth…
Do You YouTube, Dude?
Apr 23, 2018 • 73 min
Thomas Frank and Matt discuss scripting, filming, and editing their high-quality videos. They talk about the business of “YouTubbing.” Enjoy!