The Clever Content Show

The Clever Content Show
The perfect way for you to stay in touch with the world of content. In each episode, we pick out and pull apart a piece of content that’s caught our eyes and ears, from superb social media campaigns, videos and animation to cracking copywriting. If it’s content that’s clever, we want to tell you about it. Content OD is a digital content agency from Sheffield in the UK.

Should you start a podcast?
Jan 17 • 32 min
Episode 30 of the Clever Content Show is available now and make sure you enjoy it because it’s our final episode. And that’s okay! In fact, it’s a great opportunity for us to reflect on the experience and pass on some of the podcasting wisdom gathered…
The growth of communities
Jan 9 • 34 min
Episode 28 of The Clever Content Show features a cracking conversation between Iain and Tom about how people seem to be turning to closed communities instead of broadcasting to the world. They also cover Spotify’s decision to ban political advertising…
Looking back, looking forward
Dec 20, 2019 • 29 min
Episode 28 of The Clever Content Show is out on the airwaves and it’s the last episode of the year, which means it’s time to do a bit of looking back at the year gone by, as as forward to 2020.
This year in content
Dec 5, 2019 • 28 min
Episode 27 of the Clever Content Podcast is available now and features a conversation between me (Phil) and Tom where we share some of our content and cultural highlights of 2019.
Podcast about podcasts
Nov 28, 2019 • 35 min
Episode 26 of the Clever Content Show is here and we thought it was a good time to talk about podcasting and the industry, which has changed a lot even in the last couple of years.
Building a creative digital agency
Nov 21, 2019 • 34 min
Episode 25 of the Clever Content Show has landed and features a rather marvellous chat with Jane Rutter, Founder and CEO of Zeal, a full service digital and creative agency based in Leeds and London.
Facebook in your living room?
Nov 21, 2019 • 34 min
Episode 24 of the Clever Content Podcast is ready for your earholes. Iain and Tom are joined by special guest, Jess Peace from Rise at Seven, to talk about the new Portal TV device from Facebook as well as the word content itself.
Podcast with me
Nov 7, 2019 • 22 min
Episode 23 of the Clever Content Podcast is out and contains some exciting chit chat about the ‘…with me’ phenomenon on YouTube and a surprising tracklist announcement for Coldplay’s new album.
Climate change as marketing strategy?
Oct 31, 2019 • 28 min
The latest episode of the Clever Content Podcast is out on the airwaves, as we explore Oatly’s decision to make its carbon footprint and commitment to lower CO2 emissions the focus of its marketing.
Finding and telling the stories
Oct 24, 2019 • 34 min
On this week’s episode of the Clever Content Podcast I join Iain to discuss favourite documentaries, challenger bank ads and have a great chat with John Offord, a fantastic producer, director and broadcaster.
Mo tools, mo content
Oct 17, 2019 • 26 min
It’s Clever Content Podcast time again and in episode 20, Iain and Tom take a look at the growing number of apps and tools available for making content.
Get Online Week
Oct 10, 2019 • 28 min
Episode 19 of the Clever Content Podcast has landed! This week, Iain and Tom chat to Chris Andersson, Communications and Campaigns Manager at Good Things Foundation, the UK’s largest social and digital inclusion charity.
Opportunity, idea, execution!
Oct 3, 2019 • 36 min
Episode 18 of the Clever Content Podcast is out in the wild and – stop the press – this week Iain and Tom are joined by the show’s first ever guest! A huge thank you to Coral Cranmer, Head of Planning at Jaywing, who stopped by the Content OD office to…
Some rather curious copy
Sep 26, 2019 • 24 min
Time for another episode of the Clever Content Podcast and this time Iain is joined by Tom and Dave to talk about tone of voice and some rather curious copy.
Keeping up with the content industry
Sep 19, 2019 • 25 min
Episode 16 of the Clever Content Podcast, Iain and Rich take a look at some of the ways we keep up to date with what’s happening in the content industry. We’re talking tools, tips and handy websites that we turn for all the latest content shenanigans.
Great Danes and experiential beer
Sep 12, 2019 • 28 min
We’re back for another slice of the Clever Content Podcast. This time round Iain shares a very upsetting story about how he accidentally dunked his phone in the sea and broke it forever. The good news is it got him thinking about 3’s ‘Phones Are Good’…
User research good, hostile content bad
Aug 30, 2019 • 27 min
This time round Iain and Tom tackle the tricky topic of user research. In part two of the show, Tom takes us back in time to share his Chat Roulette experience in light of Reddit’s decision to add live streaming to its platform. Because who doesn’t want…
Brand associations and the Facebook ‘network’
Aug 16, 2019 • 27 min
In this show, Iain and Tom revisit PaddyPower’s controversial sponsorship of Huddersfield Town and the possible effect of negative brand association. They also explore the possible reasons behind Facebook’s decision to add the ‘…from Facebook’ branding to…
FaceApp and a mischievous gambling brand
Jul 31, 2019 • 25 min
It’s the latest Clever Content Podcast episode. Iain, Tom and Phil take on FaceApp (yes we made ourselves old) as well as discussing the recent PaddyPower sponsorship shenanigans with Huddersfield Town. Side note, Phil had to leave mid-show for a…
All about animation
Jul 8, 2019 • 25 min
Time for another episode of the Clever Content Podcast. This time, Iain and Phil are joined by our marvellous animator, Cara who is on hand to share her expertise. She shares how she became interested in animation at an early age and managed to turn her…
The importance of pre-production on video projects
Jun 6, 2019 • 24 min
Iain is joined by Richard Tissington, Head of Video at Content OD and Dave Moore, Project Director, who both have many years experience producing, shooting and editing video content – so we decided to go more in-depth on the all-important pre-production…
Why did Airbnb produce a feature-length documentary?
May 10, 2019 • 26 min
In episode 9 of the Clever Content Podcast, me and Iain are joined by our Head of Video, Richard Tissington to talk about Airbnb’s foray into the world of filmmaking.
Lush say goodbye to social media
Apr 25, 2019 • 29 min
In episode 8 of the Clever Content Podcast, we talk about the recent announcement from Lush, the cosmetics brand that’s decided to turn off all its social media accounts. We also discuss tips and techniques for dealing with problem copywriting issues.
Who is your content for?
Apr 17, 2019 • 26 min
The latest episode of the Clever Content Podcast, this time we’re talking about who your content is for, as well as giving a shout out to a couple of our favourite browser bookmark
The influence of influencers
Feb 14, 2019 • 29 min
We’re back with another episode of the Clever Content Podcast and this time we’re talking influencers and niche communities. There’s more – we’re also joined on the show by Tom, our new Head of Digital at Content OD!
Achievable content and new business
Oct 24, 2018 • 24 min
We’re back! Episode 5 of the Clever Content podcast sees Iain and Phil in reflective mood as we shake up the format and talk about the importance of content governance and making sure your content plans are achievable. In the second half of the show we go…
Reddit for brands, how to curate content and good copywriting
Jul 19, 2018 • 38 min
Episode 4 of the Clever Content podcast is now available for your listening pleasure. In it we cover content-related topics including changes to Reddit that make it more appealing to brands, tools and tricks for staying on top of current trends and…
Virtual billboards, Instagram TV, working with YouTube Influencers
Jun 25, 2018 • 39 min
Episode 3 of the Clever Content podcast is out and this time around, Phil and Iain talk virtual billboards at sports matches, working with YouTube influencers, and Instagram’s launch of its IGTV service.
Deadpool 2 marketing, bullying and social media, new Instagram features, plus a GDPR content retro
Jun 7, 2018 • 48 min
Episode 2 of the Clever Content Podcast sees us cover the marketing campaign behind Deadpool 2 and bullying on social media, including what to do about it. We also take a look back at all those GDPR emails we received in May and thoroughly inspect the new…
Storytelling, Zuckerberg memes and our podcast plans
Apr 20, 2018 • 31 min
If it’s content that’s clever, we want to tell you about it. In this first episode of the Clever Content podcast, we tell you all about our podcasting plans, our clever content proposition, Mark Zuckerberg memes, voice clips and the rise of stories on…