Design Domination for Graphic Designers

Design Domination for Graphic Designers
Design Domination is a graphic design podcast that helps graphic designers sharpen their skills and become more business savvy, so they can get more respect and command higher rates. If you’re a logo designer, print designer or web designer looking to make a successful living freelancing or working with in-house clients at your workplace, you will benefit from Colleen’s real-world expertise in branding, publication design and layout, website design and business. You’ll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on 20+ years of graphic design expertise and 15 years of having a successful design business. Website: Music:
Creative Brief: Touch Up These Typography Typos
Apr 17 • 7 min
Part of the Creative Briefs series of mini-episodes with quick graphic design tips, this episode covers commonly misused typographic marks and how to correct them.
Avoid These 12 Pricing Mistakes
Apr 10 • 30 min
Do you know what to consider when pricing your graphic design work? Are you charging enough? Find out that plus 12 pricing mistakes to avoid to be more profitable. Also learn about hourly vs flat and package pricing for graphic design work.
Creative Brief: Making Your Design Mailable
Apr 3 • 3 min
When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates.
Policing Plagiarism: What to Do When Someone Steals Your Creative Work
Mar 27 • 37 min
Have you ever had your work plagiarized? Unfortunately, I have and so have other designers. So I invited attorney Matthew Johnston back to talk about copyright infringement and your rights as a designer, so you can protect your creative work.
Creative Brief: 11 Things to Check in a Print Proof
Mar 20 • 3 min
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended.
What to Consider Before Doing Free Graphic Design Work
Mar 12 • 16 min
Some free design work such as pro bono work is good, while some, such as spec work, hurt you and the industry. You don’t have to pimp yourself out doing free work to build a design portfolio. Find out what to consider before doing any free design work.
Creative Brief: Figure Out That Font
Mar 6 • 2 min
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode covers how to find out which fonts have been used in an image or PDF.
7 Mistakes When Presenting Design Work and Asking for Critique
Feb 26 • 19 min
Here are 7 mistakes designers make when presenting design work to clients or asking for critique from other designers. Learn how to present you work so you get more respect and less pushback on your designs and find out 1 question to stop asking clients.
Color Convo With Pantone’s Leatrice Eiseman
Feb 13 • 47 min
Graphic designers, do you pick colors arbitrarily or have trouble defending your color choices to clients? Find out from Pantone’s color expert Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects design and…
How Graphic Designers Can Leverage LinkedIn - Brynne Tillman
Jan 30 • 36 min
Learn how, as a graphic designer, you can leverage LinkedIn so you can build relationships and attract ideal clients. Get tips on how to craft a profile that has impact and strategically network with connections from expert Brynne Tillman.
Client Relationships Are Like Dating
Jan 16 • 25 min
Freelance designers, client relationships and getting clients are not that different from dating. Learn how to identify your ideal client, attract them, approach them, spot deal breakers, nurture the relationship and more.
Typeface Design and Inspiration-Fabio Duarte Martins
Jan 2 • 35 min
Geek out on typography with typeface designer Fábio Duarte Martins and me, learn a bit about typeface design and discover how typeface design can be a great source of passive income.
Trademarking Logo Designs-Matt Johnston
Dec 19, 2018 • 41 min
Attorney Matt Johnston and I talk about trademarking logo designs. Find out how to make sure your designs don’t infringe on an existing trademark, when and what to consider before trademarking, and the trademark process.
Lessons Learned From Bad Clients with Evelyn Powers
Dec 5, 2018 • 42 min
Fellow longtime graphic designer Evelyn Powers and I talk about lessons learned from bad client experiences as freelancers, how to identify red flags with prospects and clients, and how to fire bad clients.
Talking Confidence, Bullying and Negotiation With Ted Leonhardt
Nov 21, 2018 • 31 min
Ted Leonhardt and I talk about confidence (or lack thereof) and bullying and how they affect how creatives and graphic designers—especially freelancers—perceive their value, set rates and negotiate salaries.
Creative Business Convo With Cameron Foote
Nov 7, 2018 • 32 min
Creative Business expert Cameron S. Foote discusses what to consider before going out on your own as a freelancer, how to present your work to get objective feedback, when to push back with a client, how to earn more respect from clients and specializing.
A Hoppe Good Time Talking InDesign - Jason Hoppe
Oct 24, 2018 • 53 min
Designer and humorous creativeLIVE instructor Jason Hoppe and I talk all about Adobe® InDesign and page layout. Learn some best practices and time-saving tips for an efficient page layout process.
Triple-threat Creative Career - Michael Auger
Oct 10, 2018 • 29 min
Ever considered a full-time or part-time career as a fine artist? Hear from Michael Auger, who’s had a solid freelancing career as an illustrator, painter and graphic designer.
Graphic Design Contracts and Estimates
Sep 26, 2018 • 29 min
Do you have trouble pricing your design work as a freelancer? Do you suck up out-of-scope work that you should be charging for? Learn what to include in your graphic design contracts and estimates and figure out if your projects are profitable.
Fold Some Fun Into Your Direct Mail Projects - Trish Witkowski
Sep 12, 2018 • 47 min
Print designers, do you use the same folds for direct mail projects over and over because you think other types of folds cost too much or seem too complicated? Get inspiration, education and free templates from Trish Witkowski, Foldfactory.
Passive Income With Stock Images - Anne Bracker
Aug 29, 2018 • 25 min
Freelance designers, have you ever considered creating stock images to generate passive income? Stock up on some tips and best practices from Anne Bracker, who’s been doing just that, so that you can make the most of your efforts.
Imposter Syndrome - Tanya Geisler
Aug 15, 2018 • 29 min
Freelance designers, ever feel like an imposter? Like your work isn’t good enough? Do you lack confidence presenting your design ideas? Do you find it hard to give yourself credit where due? This stems from the imposter syndrome. Find out how it can help…
Work While Doing What You Love - Robert and Alyssa Simmons
Aug 1, 2018 • 31 min
Do you dream of going out on your own as a freelancer and working wherever and whenever you want, so you can enjoy a more flexible lifestyle? Robert and Alyssa Simmons talk about the freedom they’ve experienced working for themselves and pursuing their…
Improve Your Processes and Your Client’s Experience
Jul 18, 2018 • 30 min
Are you getting what you need—and want—from clients? Do clients send you the wrong types of files? Does it takes a long time for clients to sign your contracts? Do you find yourself resending logo or print files for the umpteenth time? Are you embarrassed…
Punch Up Your PowerPoint Proficiency - Laura M. Foley
Jul 3, 2018 • 31 min
Want to increase your proficiency in presentation design? Considering a career in it? Laura Foley explains how she’s made a career out of specializing in PowerPoint design. Learn best practices when using PowerPoint and how to price PowerPoint projects.
Are You Protecting Your Design Rights and Covering Your Ass(ets)? - Matthew S. Johnston
Jun 20, 2018 • 37 min
Are your design contracts helping—or hurting—you? Do clients understand your contracts? Do you? If you don’t have a solid contract, you may be unknowingly giving away your design rights or taking on liability you shouldn’t be. Even worse, if you don’t…
Are You Getting the Clients You Want? - Ilise Benun
Jun 6, 2018 • 36 min
Freelance designers, are you getting the clients you want? Are you sick of prospects who can’t afford your rates? Are you always in feast or famine mode? Don’t be at the mercy of taking whatever comes to you. Get marketing tips for designers from Ilise…
Stop Competing With Fiverr
May 23, 2018 • 28 min
Freelance designers, do you know why a client should hire you when they can pay $50 to Fiverr or 99Designs, or set up a Wix, Weebly or Squarespace site themselves? Learn how to set yourself apart from commoditized services, so you can command the fees you…
Perfect Your Print Process
May 9, 2018 • 31 min
Print designers, learn how to perfect your print process, so you can avoid costly errors and save face. Find out about proper file setup, folds, binding, paper, ink, coatings, fonts, images, how to get print bids and more.
Avoid These 10 Logo Design Mistakes
Apr 25, 2018 • 28 min
Logo designers, are you making any of these 10 mistakes that many graphic designers make when creating logos? Find out what to consider when pricing a logo design. Aspiring designers will learn how to add value to their work, so they can up their game and…
Introduction to Design Domination Podcast
Apr 11, 2018 • 4 min
This is an introduction to the Design Domination podcast, including information about host Colleen Gratzer’s graphic design business background as well as reasons for starting this podcast to help aspiring designers and freelance designers.