Socialette: Bite-Sized Online Marketing Podcast

Socialette: Bite-Sized Online Marketing Podcast

stephtaylor.co
Bite-sized online marketing for small business owners


Business Life | When things don’t go to plan…
May 21 • 7 min
I had such big plans for 2019. I was going to launch so many new products, kick so many goals, travel to so many places… And now it’s nearly June and I feel like I’ve achieved nothing. This episode is all about reflecting on the year so far and planning…
Social Media Marketing | How to turn followers into customers
May 19 • 7 min
It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn your social media followers into customers or clients. Download my free Instagram cheat sheet:…
Marketing Tactics | 7 ways to up-level your business
May 16 • 5 min
This episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought to you by my free ebook, 79 ways to up-level your business. The 7 marketing tactics I chat about in this…
Paid Advertising | The difference between Facebook Ads and Google Adwords
May 14 • 4 min
As business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ads… The list goes on. The two most common players are Facebook Ads and Google Ads. But, what’s the…
Rebroadcast | Optimising your Instagram profile
May 12 • 10 min
Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click…
Outsourcing your Marketing | Where do I start? What do I outsource first?
May 9 • 4 min
This show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about outsourcing. This episode, I look at…
Social Media | My thoughts on Lush abandoning social media altogether
May 7 • 7 min
A few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision (and what it means for the rest of us in the ever-changing social media landscape!) Download the free…
Marketing Mindset | Carly Willoughby-Rolls on business (and life!) with a minimalist mindset
May 5 • 50 min
Today’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the clutter, figure out what sparks joy and design and live less complicated lives. In this episode, we chat about…
Socialette Turns 1 | Rapid-fire listener Q&A
Apr 30 • 17 min
Today marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I’m answering as many of your questions as I can. Download the Instagram cheat sheet:…
Marketing Mindset | Casey Mason on overcoming mindset blocks in your marketing, running an event and leveraging collaborations
Apr 28 • 31 min
Casey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I chat about how to overcome mindset blocks in your marketing (especially when it comes to putting yourself…
Facebook Marketing | The 2019 algorithm changes + How the Facebook algorithm works
Apr 25 • 5 min
Facebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episode, I’m briefly looking at how the Facebook algorithm works and what the new changes mean for the…
Business Life | 5 ways my business has changed my life (for better and for worse)
Apr 7 • 6 min
Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free Instagram cheat…
Branding | 5 go-to resources about branding
Apr 4 • 4 min
Branding is something I’ve only really become interested in, in the last year or two. And that’s because I’ve witnessed its power firsthand. I’ve put in a lot of effort to learn as much about branding as I can. This episode, I’m sharing some of my go-to…
Branding | 7 little branding things that will make a big difference to your business
Apr 2 • 6 min
Branding underpins everything you do in marketing your business, so it’s pretty important. But, what if you don’t have the budget to do a full brand refresh or rebrand? Here are 7 little things you can do to make a big difference in your business.…
Branding | Tess Robinson on the anatomy of a great brand
Mar 31 • 42 min
Branding is such an important part of marketing your business - but it’s far too often overlooked. Tess Robinson is the queen of branding and, in today’s episode, we’re talking about the anatomy of a great brand, as well as how she has grown Smack Bang…
Instagram Marketing | 6 tools to streamline your Instagram marketing
Mar 28 • 6 min
There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of my favourite tools to streamline your Instagram marketing. Download the Instagram cheat sheet at…
Instagram Marketing | Why Instagram isn’t just a promotional tool
Mar 26 • 5 min
What if you thought of Instagram as more than just a way to promote your business? This episode, I’m going to try and shift your mindset around Instagram a little bit… Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram…
Instagram Marketing | 7 things to stop doing on Instagram, right now
Mar 24 • 5 min
Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more followers or more engagement - but these followers and these people engaging, they’re usually not the right…
Instagram Marketing | 6 Instagram myths you need to stop buying into
Mar 21 • 6 min
The thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means that people love to speculate about things. This episode, I’m sharing 6 Instagram myths you NEED to stop…
Instagram Marketing | How to increase your engagement on Instagram
Mar 19 • 4 min
How can you get more engagement on Instagram? Sometimes, it can feel like you’re simply posting to crickets - like nobody on social media cares about your business or what you have to say. So, this episode, I’m looking at how you can boost engagement on…
Social Media Marketing | 9 reasons you’re not making sales from social medi
Mar 17 • 6 min
“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from you. This episode, I’m sharing 9 reasons why you’re not making sales from social media. Register for my free…
Marketing Strategy | What is ROI + Why does it matter?
Mar 14 • 4 min
The money you spend marketing your business isn’t an expense, it’s an investment. Just like you’d expect to see a return from investing in shares or putting money in a term deposit, you should also be seeing a return on your marketing investment. This…
Content Marketing | 5 free tools for content marketing ideas
Mar 12 • 5 min
Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you can use for content marketing ideas that your audience actually cares about. Register for my free content…
Social Media Ideas | 7 social media post ideas
Mar 10 • 4 min
Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas. Download my free Instagram cheat…
Marketing Strategy | 5 hard truths you need to know about marketing your business
Mar 7 • 4 min
As much as we all want to believe that marketing our business is just about throwing up a few Instagram posts and an Instagram Story or two each week, unfortunately there’s a lot more to it. This episode, I’m sharing some hard truths about marketing your…
Marketing Strategy | How much time should I spend marketing my business?
Mar 5 • 4 min
We all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most important things you can do. This episode, I’m looking at how much time you should spend marketing your…
Business Strategy | Angela Henderson on profit pillars for a thriving business
Mar 3 • 50 min
Angela Henderson is a small business consultant, author, entrepreneur, blogger, mental health clinician and a mother. This episode, Ange and I chat about the 8 profit pillars you need to thrive, the importance of paying to play and some of the reasons she…
Marketing Strategy | Where should I save my marketing budget?
Feb 28 • 5 min
Your marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your money. This episode, I’m looking at a few things you shouldn’t spend your precious marketing budget on when…
Marketing Strategy | Where should I spend my marketing budget?
Feb 26 • 6 min
There are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t guarantee you any results. This episode is all about where to spend your limited marketing budget. Download my…
Marketing Strategy | You need to have a marketing budget. Here’s why.
Feb 24 • 6 min
If you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to invest in your marketing. A good product isn’t enough if nobody knows about it. This episode, I’m sharing some…
Marketing Strategy | Validating your ideas in business
Feb 21 • 5 min
It’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validating your ideas can save you a lot of money and heartache. This episode, I’m looking at how you can validate…
Passive Income | 3 passive income streams you can add to your business
Feb 19 • 5 min
Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in…
Instagram Marketing | I lost 300 Instagram followers + Why I don’t care
Feb 12 • 6 min
Everyone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I don’t care. This episode, I’m telling you why. Download my free ebook, 79 Ways to Up-level Your Business:…
Branding | The 5 biggest lessons I’ve learned about branding
Feb 10 • 5 min
I’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This episode, I’m sharing the 5 biggest lessons I’ve learned about branding. Download my free ebook, 79 Ways to…
Branding | 5 small business branding tips you need to know
Feb 7 • 6 min
Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be…
Email marketing | What’s working in 2019 + Lessons learned in 2018
Feb 5 • 8 min
Email marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should really be asking “How can I grow my email list?” This episode, I’m sharing the email marketing lessons I…
Content Marketing | What’s working in 2019 + Lessons learned in 2018
Feb 3 • 6 min
Content marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content marketing lessons I learned in 2018 and what’s working in content marketing in 2019. Download my free ebook,…
Pinterest Marketing | What’s working in 2019 + Lessons learned in 2018
Jan 31 • 7 min
Pinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest lessons I learned in 2018, plus what’s working well on Pinterest in 2019. Download my free ebook, 79 Ways to…
Instagram Marketing | What’s working in 2019 + Lessons learned in 2018
Jan 29 • 5 min
Instagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Instagram in 2019, as well as some big Instagram lessons I learned in 2018. Download the Instagram cheat sheet at…
Facebook Ads | What’s working in 2019 + Lessons learned in 2018
Jan 27 • 6 min
Facebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of what I learned in 2018. Register for my free Facebook Ads masterclass: http://stephtaylor.co/fb Follow me on…
Listener Q&A | What are the biggest lessons you’ve learned from being a social media manager?
Jan 24 • 6 min
Even if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any sort. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at…
Content Marketing | How to stay consistent with your content + marketing
Jan 22 • 5 min
Consistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work that way. This episode, I’m looking at 5 ways you can stay consistent with your content creation and your…
Content Marketing | How do you come up with ideas for your content?
Jan 20 • 6 min
If you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for content? This episode, I’m sharing 5 ways to come up with content ideas. Register for the 3-Day Simpler…
Listener Q&A | What’s the best way to plan my content?
Jan 17 • 8 min
There are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole lot of trial and error until you find something that works for you. Luckily for you, I’ve done a whole lot…
Simple Marketing | 3 Quick Wins to Simplify your Marketing
Jan 15 • 5 min
There’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few people can do, that it’s time-consuming and that you have to do ALL of the marketing - otherwise you may as…
Marketing Strategy | How can I build trust with my audience?
Jan 13 • 7 min
We’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t buying from you or they’re reluctant to…
Marketing Resolutions | 5 Marketing Resolutions to Make for 2019
Jan 10 • 6 min
Tomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit the gym every day, run 50km each week or go cold turkey on coffee, here are some realistic resolutions you…
Marketing Strategy | 5 places you can build a tribe in 2019
Jan 9 • 7 min
Building an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them to effectively build your tribe.…
Marketing Strategy | What is a tribe? And why do you need to start building one?
Jan 6 • 5 min
Your people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. Register for the 3-Day Simpler Marketing Challenge:…
Best of 2018 | Which content type is best for marketing my business?
Jan 3 • 7 min
There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and yourself - based on what your own…
Best of 2018 | Organic social media: Is it enough on its own?
Jan 1 • 7 min
When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it worked - I grew the Instagram following to around 23k in under 12 months. But, times have changed. Is it…
Best of 2018 | 7 content marketing ideas
Dec 30, 2018 • 7 min
Content creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about.
Best of 2018 | 5 ways to promote your content
Dec 27, 2018 • 6 min
Creating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences. Download my free cheat sheets from…
Best of 2018 | SEO 101 - SEO basics for beginners
Dec 25, 2018 • 7 min
SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you should bother with SEO, and how you can get started with SEO. I’d love it if you could please screenshot…
Best of 2018 | Optimize your Instagram profile
Dec 23, 2018 • 10 min
Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click…
Best of 2018 | Free Instagram Strategy Lesson
Dec 20, 2018 • 10 min
Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to…
Best of 2018 | Where do I start marketing my business?
Dec 18, 2018 • 12 min
No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I’m looking at all the things you need to have in place before you…
Best of 2018 | How do I create a marketing strategy?
Dec 16, 2018 • 11 min
Creating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a marketing strategy is, why you need a marketing strategy, and I help you create a quick marketing strategy.…
2019 Sneak Peek | What’s coming soon!
Dec 13, 2018 • 6 min
This episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few weeks to relax, spend lots of time at the beach and create lots more content, and I’ll be back with fresh…
Episode 100 Special | 15 business owners on their biggest lessons, mistakes and tips
Dec 11, 2018 • 14 min
It’s Socialette’s 100th episode and it’s my birthday! To celebrate, I’ve asked a bunch of my business buddies to come on the show and share their biggest business lesson, mistake or tip. In today’s episode, you’ll hear from: Travis Chappell Carl Taylor…
2018 Review | What failed, what worked + what lessons I learned
Dec 9, 2018 • 6 min
2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what absolutely failed and what lessons I learned, that I’ll take with me into 2019. Doors are open for Socialette…
Listener Q&A | How can I write better email subject lines?
Dec 6, 2018 • 4 min
Email subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your email (and possibly buys from you) - so it’s pretty important. This episode, I’m looking at how you can…
Email Marketing | How do you build an email list?
Dec 4, 2018 • 5 min
Not sure how to build an email list? Today I’m going to run you through the steps in setting your list building system up, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress…
Email Marketing | Why should you be building your email list?
Dec 2, 2018 • 5 min
As anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media these days - and I’ve seen a bigger ROI from email than from any other channel. But, if you’re starting your…
Business Mindset | The tough parts of owning a business
Nov 29, 2018 • 6 min
Look up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But, in the early days of business, it’s more likely going to be the opposite. This is not designed to scare…
SEO for Beginners | Kate Toon on why SEO matters, finding the right keywords, building powerful backlinks and measuring SEO results
Nov 27, 2018 • 39 min
SEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we’re talking about SEO basics and how…
Instagram Marketing | 5 Instagram growth tactics that are working right now
Nov 25, 2018 • 5 min
Instagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can grow your Instagram following with people who might actually buy from you or work with you. Purchase Insta…
Listener Q&A | How often should I post to Instagram?
Nov 22, 2018 • 5 min
Instagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m answering the question “How often should I post to Instagram?” Doors are closing for Socialette Elite. Join at…
Instagram Marketing | The truth about Instagram comment pods
Nov 20, 2018 • 6 min
Instagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had before. This episode, I’m looking at the truth about Instagram pods. This episode is brought to you by…
Doors are open for Socialette Elite
Nov 18, 2018 • 5 min
Doors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go up. So, if Socialette Elite is something you might be interested in, listen up because you don’t want to…
Listener Q&A | How did you decide on your brand theme?
Nov 15, 2018 • 7 min
Brand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you decide on your brand theme?” In this episode, I’m answering the question and sharing my top tips for choosing your…
Marketing Mistakes | 3 big marketing mistakes I’m sick of seeing
Nov 13, 2018 • 5 min
Marketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again. This episode, I’m looking at 3 of these mistakes, in the hope that you can avoid making them yourself. I think you might find…
Marketing Mistakes | The 5 things you’re overlooking in marketing your business
Nov 11, 2018 • 7 min
All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations…
Listener Q&A | How do I start marketing when I have no followers, a tiny email list and no budget?
Nov 8, 2018 • 7 min
The question I’m answering today is: How do I start marketing my business when I have no followers, a tiny email list and no budget for paid ads? I love this question - because we all have to start somewhere! Register for my free live training at…
Marketing Strategy | 5 things I’d do differently if I were to start over
Nov 6, 2018 • 6 min
Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I learnt a few hundred things that I don’t think I would have figured out otherwise. Today,…
Marketing Mindset | Marketing your business without feeling ‘salesy’
Nov 4, 2018 • 5 min
So many business owners don’t like marketing their business because it feels a bit icky or “salesy”. Marketing your business shouldn’t feel this way! It should be something you feel good about - after all, you’re helping people in some way, shape or form.…
Listener Q&A | How do I organise my social media for my launch?
Nov 1, 2018 • 6 min
This week, I’m introducing a new style of episode. Every Friday I’m going to be answering a question that a listener has sent in. Today’s question I’m answering is “How do I organise my social media for my launch?” Register for my free live training “5…
Rebroadcast | My favourite business tools and apps
Oct 30, 2018 • 9 min
Socialette is on holiday! I’ll be back next week but in the meantime, here are some of the most-loved episodes so far. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but…
Rebroadcast | How to use Instagram to build a connection with your followers
Oct 28, 2018 • 6 min
Socialette is on holiday! I’ll be back next week but, in the meantime, I’m resharing some of my top episodes so far. How do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed.…
Rebroadcast | How do I get more Instagram followers when I’m just starting out?
Oct 25, 2018 • 6 min
Socialette is on holiday! I’ll be back next week but, in the meantime, I’m resharing some of my top episodes so far. Instagram marketing is a helluva lot harder than it used to be. That said, there are a couple of tricks you can use to grow your Instagram…
Marketing Mindset | Kimberley Wenya on aligned marketing, aligned clients and investing in yourself
Oct 23, 2018 • 32 min
Kimberley Wenya is a wellness and mindset coach, host of the Kimberley Wenya podcast and such a high-energy, positive girl, who is wise beyond her years! In today’s episode, we chat about marketing your business in an aligned way, attracting aligned…
Marketing Mindset | How can I deal with self-doubt and impostor syndrome in marketing my business?
Oct 21, 2018 • 5 min
Self-doubt and impostor syndrome - every business owner has dealt with it, and if anyone tells you otherwise, they’re probably lying. This episode, I’m sharing some tips for dealing with self-doubt and impostor syndrome when you’re marketing your…
Marketing Hacks | What is social proof? Using social proof in your marketing
Oct 18, 2018 • 5 min
Social proof is a psychological tactic (aka. Marketing hack) you can use in marketing your business - and it’s super easy to incorporate it into everything you do! In this episode, I look at some easy ways to incorporate social proof into your business…
Marketing Hacks | How to use scarcity and urgency to make people buy
Oct 16, 2018 • 6 min
Scarcity and urgency are two marketing tactics you can use to stop potential customers and clients from procrastinating, and compel them to buy. This is relevant, whether you’re a product-based or service-based business, so listen up for more on what…
Copywriting | Anita Siek from Wordfetti on website copy, copywriting tips and mistakes, and how to make your copy more compelling
Oct 14, 2018 • 32 min
Your website copy plays such an important part in marketing your business, so it’s crucial that you get it right. In today’s episode, Anita and I chat all about why copy is important, what makes good copy, how to DIY your copy and what to look for in a…
Marketing Strategy | Why should someone choose you instead of your competitors?
Oct 11, 2018 • 8 min
When you’re running a business in a space where there are HEAPS of competitors it can feel like a bit of a tough slog. And, this is where people get tempted to compete on price - surely if your prices are half the price of your competitors, then you’ll…
Marketing Mindset | 5 reasons you should join a co-working space
Oct 9, 2018 • 7 min
Joining a co-working space was probably one of the best things I ever did for my business, and for my mental health. This episode, I’m sharing 5 reasons to consider joining a co-working space. I’m launching Socialette Elite in November. It’s a virtual…
Marketing Strategy | What the heck is an elevator pitch? What makes a good elevator pitch?
Oct 7, 2018 • 7 min
An elevator pitch is all about articulating what your business does, clearly and convincingly. Even if you don’t think you need one, you definitely do! This episode, I’m breaking down what an elevator pitch is, and what makes a good elevator pitch. Join…
Marketing Strategy | Can I draw inspiration from my competitors? (+ a big announcement!)
Oct 4, 2018 • 8 min
When you’re launching a new business, it’s only natural to look and see what others in your space are doing. It can be SO tempting to emulate exactly what they’re doing, in the hopes that it will bring you success as well. This episode, I’m sharing 5…
Pinterest Marketing | Should I be using Pinterest to market my business?
Oct 2, 2018 • 6 min
Pinterest isn’t just for people who like looking at pretty things or who are planning a wedding. Pinterest is also a valuable marketing tool for business owners - if your audience uses it. This episode, I’m looking at 3 BIG reasons why you should be using…
Business Mindset | How to take a holiday from your business
Sep 30, 2018 • 8 min
When did you last take a holiday from your business? A real, no-wifi holiday. I took one 6 weeks ago and it was terrifying - but it was also the best thing I’ve done for my business in a long time. This episode, I’m sharing my top tips for taking a…
Instagram Marketing | A free Instagram strategy lesson from Insta Domination
Sep 27, 2018 • 10 min
Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to…
SEO | SEO basics for beginners
Sep 25, 2018 • 7 min
SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you should bother with SEO, and how you can get started with SEO. I’d love it if you could please screenshot…
Content Marketing | 7 content ideas for your blog, videos or podcasts
Sep 23, 2018 • 7 min
Last week, I looked at what types of content marketing are best for your business. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about. I’d love it if…
Content Marketing | How do I promote my content?
Sep 20, 2018 • 6 min
Content creation is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences. Download my free cheat sheets from…
Content Marketing | How to write and edit a blog post in under an hour
Sep 18, 2018 • 6 min
Believe it or not, writing blog posts doesn’t have to be time consuming! I’ve refined my blogging process so I can now write and edit a whole blog post in under an hour. This episode, I’m walking you through my exact blogging process. Download Flowstate…
Content Marketing | How can I create content if I’m not “creative”?
Sep 16, 2018 • 5 min
So, you believe you’re not “creative”? That’s arguable. But if you believe you’re not creative enough to create content, I’m about to prove you wrong. This episode, I’m looking at how to create content if you’re not “creative” in the traditional sense.…
Content Marketing | What type of content is best for my business?
Sep 13, 2018 • 7 min
There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and yourself - based on what your own…
PR Strategy | Monica Woodhams on small business PR strategy, pitching and podcast interviews
Sep 11, 2018 • 35 min
Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifestyle Podcast. In today’s episode, we chat about all things PR strategy for small business owners, how to…
Content Marketing | Where does content marketing fit into my marketing strategy?
Sep 9, 2018 • 7 min
Content marketing is a key part of your marketing strategy. This episode, I’m looking at where content marketing fits in at each stage of your marketing funnel, and how you can incorporate it into your own marketing strategy. Download my free cheat sheet…