Sweathead with Mark Pollard

Sweathead with Mark Pollard

anchor.fm/sweathead-with-mark-pollard
This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them. Email newsletter: https://www.markpollard.net/email-newsletter Instagram: http://www.instagram.com/markpollard Facebook group: http://www.sweathead.co


When Strategy Feels Broken In An Agency - Walk And Talk, Central Park
Aug 24 • 63 min
Today, we look at a scenario where junior strategists are the only strategists in the agency but the bosses don’t seem to want it to work. What do you do? Also, moving to a new city, charging for strategy (Jake Fagan - my accent is Australian like Keith…
Buying And Selling Strategy - Tom Trenta, CEO
Aug 21 • 50 min
Tom Trenta runs the research and strategy agency Positive in Chicago. Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he’s been working strategy since the 1990s and he sells it every…
The Work Of A CCO - Laura Bambach, CCO
Aug 20 • 53 min
Laura Bambach is D&AD President, co-founder of SheSays, and Chief Creative Officer of Mr President in London. In this episode, we discuss the work of a Chief Creative Officer. What does a CCO do? How do they look at the work? What’s the best way for them…
Strategic Integrity - Jon Wilkins, Cofounder of Naked
Aug 16 • 49 min
Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired creative force. The agency attracted brilliant misfits and…
The State Of Research - Farrah Bostic, Founder
Aug 15 • 50 min
Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about where research is at and is able to do so through the…
Working With Other People Isn’t Meant To Be Easy - Walk And Talk, San Francisco
Aug 13 • 60 min
Politics, ego, and extroverts - how do you deal with them? In this episode, we answer 20-plus questions about working with other people - why it’s difficult, whether it needs to be difficult, and how to make it less difficult. Stream-of-consciousness.…
Strategy On The Road - Olivia Poglianich, Strategist
Aug 8 • 43 min
Olivia Poglianich is a freelance brand strategist from New York. She studied at Cornell and interned at BBDO. She was a finalist in BBH’s Griffin Farley’s Beautiful Minds strategy bootcamp, she volunteered for the 4A’s StratFest, she studied some more and…
Has Art Direction Lost Direction? - Cathy Heng, Creative Director
Aug 6 • 33 min
Art direction is a beautiful thing - to reach for an idea that says one thing clearly and clearer than the other visual ideas it competes with and to do so in a way that makes unique sense for a brand. But does art direction still exist? Or, does it exist…
Does The World Still Need Digital Strategists? - Bogdana Butnar, Strategy Director
Aug 4 • 52 min
Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She’s a ferocious learner, she loves product and service design, and, after…
Strategy Job Interviews - Walk And Talk, London
Aug 2 • 50 min
Today, a chat about strategy job interviews, Europe, happiness, moving goal posts, problems, favorite projects, and more. Thanks for your questions: http://www.instagram.com/markpollard
Working With A Moving Mind - Faris Yakob, Cofounder
Jul 29 • 39 min
Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a…
Questions About Research Questions - Walk And Talk, Copenhagen
Jul 26 • 53 min
What research is useful research? How can we deal with bias? What’s a good way to take notes? What are common pitfalls in research interviews? Does intuition matter? And more. http://www.instagram.com/markpollard
The Executive View Of Marketing - JP Hanson, CEO
Jul 25 • 44 min
JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week. In this chat, we discuss what makes someone commercially minded, the CMO’s struggle for credibility, and how…
Living Your Principles - Rosie Yakob, Cofounder
Jul 23 • 42 min
Rosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work and talks, and constantly contemplates their belief system and how to apply it to their lives outside of…
Introversion At Work - Walk And Talk, Amsterdam
Jul 21 • 65 min
10+ questions from Instagram answered in Amsterdam, including: What would you say to an immigrant strategist trying to find work in a new country? Why can’t strategists strategize their own lives? Does anxiety and depression help you be a more creative…
The Art Of Peaceful Resolutions - Toby Ryan, Security Boss
Jul 18 • 35 min
Toby Ryan runs security in a large casino-resort in Macau. It’s one of the biggest in the world. He’s worked in security for over two decades, having trained in martial arts and initially wanting to apply his skills for a living. In this chat, we discuss…
Cross-Race Effect And Not Being Shitty To Each Other - Rachita Vasan, Strategist
Jul 16 • 49 min
Rachita Vasan is a strategist at Leo Burnett in Chicago. Recently, she presented thoughts about being less racist and less shitty in the workplace. A friend filmed it. I saw it. We invited Rachita to present it at The Strategy Super Sizer Megaclass in…
You Are What You Haven’t Done - Tim Levinson, Urthboy
Jul 15 • 52 min
Tim Levinson is a rapper, songwriter, label manager, and artist manager. He’s been in the public eye for two decades as Urthboy and as part of the Elefant Traks record label (Hermitude are one of the groups representing the label around the world). We…
Strategy At Speed - Lauren Joyce, Strategy Boss
Jul 11 • 57 min
Lauren Joyce is the National Strategy Director at the Australian Radio Network, a company that reaches millions of Australians every week. She’s also worked in media agencies (Universal McCann), branded content, and in another publisher (Mamamia, a…
Dear Strategy Career, Where Shall We Go Next? - Alasdair Lloyd-Jones, Strategist & CEO
Jul 10 • 59 min
Alasdair Lloyd-Jones is a strategist-turned-CSO-turned-President-turned-COO-turned-CEO. Most recently, he led SET Creative, an agency that recently sold. I caught Alasdair as he was contemplating what to do next - should he create his own agency, go…
Strategizing While Black - Melle Hock, Strategy Lead
Jul 8 • 37 min
How does it feel to be a strategist and have people invite you into strategy projects but not to do strategy? Instead, sometimes you’re invited to “represent your people,” a solo focus group on behalf of an entire population. How does it feel to be a lead…
Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist
Jun 30 • 46 min
Trine Keller-Andreason is a planner at Forsman & Bodenfors. She’s worked in Denmark and New York, but now lives in Sweden. Just over a week ago, her team won the inaugural Creative Strategy Grand Prix at The Cannes International Festival of Creativity.…
Strategy For Sales - Walk And Talk, Bryant Park
Jun 29 • 61 min
Today - a quick word to strategists who work in pre-sales for tech platforms and publishers, as well as for agencies that are new to strategy and mostly use it in pitches. Plus questions about doing strategy without much time, finding out things without…
A Young Lion In Cannes - Max Slonim, Strategist
Jun 27 • 51 min
Max Slonim is a senior strategist at Initiative in New York. He’s attended the Cannes Lions International Festival of Creativity twice. The first time he attended was to compete as a Young Lion. He and his partner had 24 hours to come up with a campaign.…
Your Questions Are My Priority - Walk and Talk, Central Park
Jun 22 • 51 min
Your questions answered in the face like a dog with its head out the window of a car speeding down a freeway. For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3.…
Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist
Jun 20 • 45 min
Zoe Scaman runs Bodacious, a strategy consultancy in London. After a good run through Droga5, Undercurrent, Naked, and Adidas (yeah yeah, this is your dream list), Zoe isn’t exactly settling down because maybe that’s not how she’s made. In fact, after…
Your Voice Is In My Hands - Chapin Clark, @RGA
Jun 19 • 33 min
ECD Chapin Clark works at R/GA in New York. He has done so for a very long time, so long R/GA put its voice in his hands. It’s not because he outlived his coworkers and R/GA had no choice, and it’s not because Chapin got all Hunger Games at the office one…
Studying The World - Nayantara Dutta, Strategist
Jun 13 • 41 min
Nayantara Dutta has lived in Scotland, Vietnam, Hong Kong, India, and the USA. As a third culture kid, she has had to contemplate how to fit in as she’s moved around while also learning different ways of being. And, in advertising, she’s found a way to…
Saying What You Want To Say But Can’t - Mickey Taylor, Adweak
Jun 10 • 43 min
Mickey Taylor runs Adweak, a satirical Internet presence that mocks advertising and all the silly things we do. He’s a long-time creative director on the West Coast of the USA and has navigated his career from more traditional channels into running a…
How Strategists Speak To Themselves - Walk And Talk, Central Park
Jun 9 • 54 min
In this episode, I answer a few questions from Instagram - Does strategy need a rebrand? How do you get an executional client to think bigger? How do you avoid post-rationalizing ideas? What’s up with “purpose”? For AMAs:…
How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss
Jun 5 • 71 min
Megan Averell runs The Insight Inn, a research and strategy consultancy. After years working in large agencies, she decided she’d had enough of Bro culture - misogyny dressed as creativity and frat games. So, she left. Then she researched her own industry…
Selling Clients Online, Selling Yourself Offline - Duane Brown, Digital Marketer
Jun 4 • 43 min
Duane Brown runs a digital marketing agency called Take Some Risk. He’s all across PPC (Pay Per Click) and the hashtag of the PPC community #PPCChat. He’s visited 40 countries and he has just moved from Vancouver to Montreal. And along the way, he’s spent…
Strategy Upon A Strategist (ZeeMELT) - Walk And Talk, Central Park
Jun 1 • 57 min
A quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, Samuel Scott, Fernando Machado, Rodger…
Live Action Strategy - Dos Toros, Mexican Food - Julian Cole, Davis Ballard
May 27 • 71 min
Dos Toros is a Mexican food joint. They are lunch-sponsoring the first occurrence of The Strategy Super Sizer Megaclass in New York. So we thought we’d throw around some ideas like the last episode Julian and I did together. Can we think out loud and…
Writing Creative Briefs - Walk And Talk, Central Park, Memorial Day Weekend
May 25 • 76 min
Writing creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane O’Leary for the Saturday morning encouragement. http://www.instagram.com/markpollard For more strategy…
Not Dancing Around Diversity And Inclusion - Lauren Cole, The One Club For Creativity
May 23 • 41 min
Lauren Cole is Senior Manager of Inclusion & Diversity at The One Club For Creativity. In this role, Lauren helps organizations improve how they understand and apply important ideas about creating workforces that represent the communities they’re in,…
Learning Strategy - Walk and Talk, Riverside Park
May 18 • 50 min
How do you learn strategy? In this episode we look at 15+ questions from strategists around the world and we discuss deliberate practice, sets, and practice as sanity. Ask questions here: http://www.instagram.com/markpollard For more strategy talk: 1.…
London New York Brooklyn Strategy - Ben Phillips, World Champion of Strategy Skateboarding
May 17 • 40 min
Ben Phillips is Strategy Director at Anomaly in New York. His parents are from America. I’ll claim him as Australian because my family and I walked past him this one time in Ultimo, Sydney. He did work in Sydney. Then he spent a bunch of years in London…
Go For It - James Kirkham, Agency Cofounder
May 16 • 41 min
James Kirkham co-founded and co-sold the agency Holler. He started it in London. He was young and naive. He worked to spread offices around the world. Then he sold Holler to Leo Burnett. Now, he is the Chief Business Officer of Copa90, a football fan…
How To Make Generalization Work - Kate Richardson, Consultant and Coach
May 15 • 47 min
Kate Richardson is a marketing consultant who can work on a wide array of projects. As a generalist, she touches business strategy, marketing strategy, digital and comms planning, and, now, coaching and training. She once worked at Naked in Australia…
What Makes Strategy Harder Than It Needs To Be - Walk And Talk, Central Park
May 11 • 69 min
A chat about 27 things that make strategy harder than it needs to be as suggested by the good folks who answered my question about this on Instagram. Plus 21 things that I believe make a good operating system for doing good work. If you like these walks,…
Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner
May 8 • 52 min
Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We’ve known each since around 2008. We’ve blogged, taught Skillshare, and spoken at conferences side by side. And now we’re doing a strategy class in a bunch of different cities side…
Working In Tokyo While Watching It And Making It Dance - Mike Sunda, Strategist
Apr 27 • 50 min
I don’t know how good Mike is at strategy but I’d hire him just from how good he is at the things that make a good strategist: finding out stuff, spending time in unfamiliar places, talking to people, documenting it all, and putting it out into the world.…
What Anxiety Is Good For - Rob Estreitinho, Strategist
Apr 24 • 36 min
I interviewed Rob about philosophy a year ago. This time, we chat anxiety and what it’s good for. For some reason, there are topics like this that I really want to talk about but when I ask the questions… I get a little anxious and they don’t come out…
AMA - 20 Questions From Instagram - Walk And Talk, Central Park
Apr 19 • 79 min
Here are answers to about 20 questions people asked today via Instagram Stories. The questions include: How do you inspire creative teams? What do I do without a planning director for a year? What are some useful presentation tips? What’s a good creative…
How BBDO Does Business Development - Nicole Landesman
Apr 12 • 32 min
Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner. We discuss: - The BBDO new business process - What’s going on inside a marketer’s…
The Crucial Challenges Facing Brands And Their Marketers Right Now - Jason Lonsdale, CSO
Apr 9 • 36 min
Jason Lonsdale is the Head of Brand Strategy at Ogvily. Originally from New Zealand but now based in New York, Jason manages a team of strategists across America. We discuss: - What Ogilvy New York is about - B2B marketing - The New York agency landscape…
Work That’s Unafraid To Go There - Helene Dick, Strategist
Apr 5 • 41 min
Helene Dick is Strategy Director at New York’s Barton F Graf, an agency renowned for provocative work. And in a time where provocative work seems rare, how on Earth do these ideas travel through an agency committed to them? And what role do planners play?…
What Makes A Good Planner? - John Kenny, CSO
Apr 4 • 49 min
John Kenny is CSO of FCB Chicago, an agency with a planning team of 85 people. A transplant from Ireland who arrived in Chicago many years ago to attend college, John has seen planning in America since the early days of planning in America. We discuss: -…
Getting Beyond Stereotypes - Dave McCaughan, CSO
Mar 29 • 57 min
Dave McCaughan was a public librarian for 10 years then worked 27 years for McCann in Australia, Thailand, Hong Kong, and Japan. This makes him one of Australia’s earliest planners. He is still based in Asia - Bangkok, Thailand, and he hosts a podcast…
Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss
Mar 28 • 46 min
Mylene Ong is the Head of Strategy at Colenso BBDO in Auckland, New Zealand. She has worked in New York, Shanghai, and her hometown Singapore. Much of our discussion uses Singapore, a country that is just over 50 years old, as a metaphor for the future of…
Insights - Walk And Talk, Central Park
Mar 27 • 137 min
On Instagram, I recently asked people what questions they had about insights and I responded as an Instagram Story. This episode of Sweathead is those questions and my responses but on a walk around Central Park. Instagram:…
The Independent Agency Mindset - John Harris, CEO
Mar 25 • 46 min
John Harris is CEO and President of Worldwide Partners. Worldwide Partners is a network of 72 independent agencies in 40 countries. It has existed since 1938. One thing that makes Worldwide Partners interesting is that the agencies own the network - the…
What’s It Like Client-Side? - Emma Brooks, Marketer
Mar 23 • 35 min
Emma Brooks leads marketing at Toronto’s Wattpad. Wattpad serves stories to 70 million people around the world every month. Many of the authors are anonymous and many share as they write. Some of the stories are making their ways into books and movies.…
Short-termism And Writing About Strategy - Gareth Price, Strategist
Mar 20 • 32 min
Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to…
How To Create A Good Culture For Account Planning - Matt Tanter, CSO
Mar 19 • 50 min
Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG). As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He’s a leader who’s interested in culture over process and I thought…
What Holds Us Back From Better Creative Work - Gillian Rightford, MD
Mar 18 • 37 min
Gillian Rightford grew up in the vibrant South African advertising industry. Now, Gillian lectures at the University of Cape Town and, in her company Ad Therapy, she consults with marketers and agencies about how to do better creative work and how to have…
How To Make A Global Brand Feel Local - Govind Pandey, CEO
Mar 17 • 42 min
Govind Pandey is CEO of TBWA\India, a global advertising agency he sees as a startup. This idea is an easy one to say but Govind can speak to what this actually means as part of his philosophy of running the company (Is the agency solving interesting…
The Only Work To Do Is Brave Work - Anselmo Ramos, CCO
Mar 14 • 47 min
Anselmo Ramos cofounded and sold the Miami agency David after years working his way around the world. Madrid, New York, Sao Paulo, and Buenos Aires feature on his itinerary. He recently cofounded another agency, Gut. You’ll know him from his work with…
Why Live In Public On The Internet? - Lynne D Johnson
Mar 14 • 38 min
Lynne D Johnson is an adjunct professor at SUNY, she’s worked in agencies like R/GA, in publishing companies such as Fast Company, and she did a stint at the Advertising Research Foundation. She has spent well over two decades tinkering with the Internet,…
How To Listen To Yourself - Heidi Hackemer
Mar 10 • 43 min
Heidi Hackemer. Many of you have heard of her, met her, watched her speak, or read her. Many of you will have seen her article “I’ve cried on a few runs lately” in which she documents losing her job at the Chan Zuckerburg Institute, family health…
The Taboos Of Strategy Work - Kaitlin Maud, Strategy Boss
Mar 8 • 35 min
Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, sometimes people do homework… but I don’t judge either way), Kaitlin asked the strategy community on…
Swashbuckling: A Surprise Strategy Workshop About Doing Riskier Work - Phil Adams, Strategy Boss
Mar 7 • 39 min
Phil Adams has helped to merge three agencies. He’s also worked in London at BBH and in Edinburgh at The Leith Agency and Blonde, and is now at Signal. He’s had strategy and managing director roles. He’s an OG and was kind enough to let me surprise him…
“Strategy Is Your Words” Book Excerpt - “Fighting Words”
Mar 7 • 30 min
We’re about to hit 100,000 listens. Seems like a solid number. Thank you for listening and sharing it with your friends. It means a lot to me because this podcast is how I trap people into deep conversations. If you’d like to rate the podcast, which is…
The Agency-Client Relationship - Alexandra Stankiewicz, CMO
Mar 5 • 33 min
Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She’s also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to…
We Are More Alike Than Different - Omer Azeem, Strategy Lead
Mar 2 • 32 min
Omer Azeem is 20 years into a career that has taken him from Pakistan to Saudi Arabia, Oman, Eqypt, Qatar and back to Pakistan. We recorded this a few weeks ago before the war talk between Pakistan and India this week so you’ll hear Omer say that things…
Doing Strategy Alone (But For 1.3 Billion People) - Priyanka Agrawal, Strategist
Mar 1 • 41 min
I spoke to Priyanka today. She was in Bombay - or “Mumbai,” as some call it. Earlier this week, news abounded with fears of international war between India and Pakistan. We discuss this then we discuss doing strategy as the only planner in an agency and…
How To Work The System - Jerrold McGrath, Disorderly
Feb 27 • 41 min
Jerrold McGrath helps artists and creators solve big problems and work out how to make a living from their art. He spent a decade consulting with companies and leaders at the amazing Bannf Centre in Calgary and now advises Artscape Daniels Launchpad, a…
Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Feb 23 • 43 min
Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He’s worked in the UK, NYC, and Sydney. We discuss: - The blindspots of different types of agencies doing brand strategy - How complexity has earned many companies…
Go Deep, Go Offbeat - Mel McShane, Brand Strategist
Feb 22 • 31 min
Mel McShane has spent well over a decade at renowned design agency Wolff Olins and consults with executives around the world on their brand strategies. One question up-coming strategists are sometime curious about is which type of agency actually does…
The Billionaire’s Strategist - Simon Smiles, UBS
Feb 20 • 50 min
Simon Smiles is the Chief Investment Officer for the Ultra-High Net Worth investors of UBS in Switzerland. He spends his days with people who have over $50M in investments with UBS. UBS banks with half of the world’s billionaires. Simon has a PhD, he is a…
Solve Your Own Problem - Open Strategy’s Jonathan Colmenares & Matt Butler
Feb 15 • 40 min
Jonathan Colmenares and Matt Butler established Open Strategy at the start of 2015. They assembled strategy presentations and tools into a website. Then they launched a Slack channel which housed thousands of strategists. Then events and an email…
Strategy To Right Wrongs - Harsha Prag, Strategy Boss
Feb 14 • 42 min
Imagine if you could put your strategy skills to work for some kind of good. All that brainpower, that empathy, and that creative lust… surely you could change the world. Well, in some places it might be possible. Harsha Prag is based in Johannesburg,…
Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO
Feb 13 • 40 min
Tom Morton is co-CSO of R/GA in the USA. It’s a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies,…
When A Strategist Runs The Agency - Samanta Judez, MD
Feb 5 • 35 min
Samanta Judez is Managing Director of DDB Barcelona. Before this, she was the agency’s CSO. She isn’t alone as a planner-turned-agency-leader but the convention is to reserve the role for someone from account management. So, what can a planner bring to…
Strategists, Where Are Your Spines? - Murray Calder, Strategy Lead
Feb 4 • 28 min
How would you feel the day you found out you had cancer? How would you feel the afternoon after your first chemotherapy session? How would you feel the sleep before spinal surgery? Would you seek out and do more strategy work or less? Would you know how…
This Business Is Personal - Sudeep Gohil, Strategy Head
Jan 29 • 28 min
Sudeep Gohil has worked in Sydney, London, Portland, LA, Mumbai, and Tokyo. He’s run a Droga5 office, led strategy at Wieden and Kennedy, helped 72andsunny develop plans for Asia, and now runs brand strategy at KPMG. We discuss: - How moving around helps…
You Have To Be Part Of Something - Tina Yip, STRTGST
Jan 28 • 38 min
The strategy life is full of lonely strolls through the garden of the mind, blank timesheets, and career paths. Sometimes, there are allies. Sometimes, there aren’t. Sometimes, you don’t even know. Do strategy in a massive city like New York and the sense…
Raising Children In Advertising - Jake Rusznyak, Creative
Jan 23 • 42 min
Jake Rusznyak has held very senior creative roles in very good advertising agencies in Sydney. BMF, Host, and The Monkeys feature on his resume. But what caught my eye was an article Jake recently wrote about being a father of twins while wrestling the…
Designing Research for Design Thinking - Kate Bordwell, Researcher
Jan 21 • 39 min
Kate Bordwell leads design research at Skyscanner in Scotland. Yes, the website that helps you fly places for your Instagram feed. And in former lives she was an account planner and a digital strategist. So how do all these experiences inform her approach…
The Early Years Of Strategy Careers - Tess McGourty, Strategist
Jan 17 • 51 min
Tess McGourty is strategy lead at Elephant in Los Angeles. Elephant is part of digital agency Huge so Tess now works on digital projects. She started in a media agency then spent several years in advertising. And she has written several articles for…
Advertising Under Pressure - Nancy Hill, Former 4As President
Jan 16 • 45 min
Nancy Hill became President and CEO of the 4As in 2008. The 4As is the American Association of Advertising Agencies. It is the main advertising agency body in the USA. In 2008, the economy tanked, middle-management roles disappeared, salaries didn’t…
Getting People To Work In Digital Agencies - Tom Beck, SoDA
Jan 14 • 45 min
Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies. We discuss: 1. The eras of digital agencies over the past 20 years 2. The missteps some agencies have…
Five Critical Marketing Facts - Wiemer Snijders, Consultant
Jan 13 • 35 min
Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in their work. The book’s name is “Eat Your Greens”. It is…
Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King
Jan 11 • 58 min
Fernando Machado is the Global CMO of Burger King. His marketing team is one of the most creatively awarded teams in recent years. And that’s all you need to know. I recorded this interview with a brand new microphone but I didn’t edit it much. I want you…
21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head
Jan 11 • 40 min
Lucy Cochran has just arrived in New York. She’s run strategy teams in Australia and Amsterdam. She’s won a bunch of awards. She ran the Melbourne arm of the Account Planning Group. And we decided to give ourselves the challenge of discussing and…
Take Creative Risks Or Else - Suzy Batiz, Poo-Pourri
Jan 8 • 48 min
Suzy Batiz is founder and CEO of Poo-Pourri. She is in a minority of business leaders who insist creativity is so important to a business that it’s a default expectation of everyone in her company. As is the use of intuition. Having just launched the new…
Applying Strategy To Life - Heather LeFevre, Strategist & Author
Jan 5 • 57 min
Heather Lefevre has done a lot for strategy people. With The Strategist Survey, she helped strategists understand their salaries. With her book “Brain Surfing”, she takes strategists around the world with her to meet and experience other strategy minds.…
What Can Go Right? A Primer On Positive Psychology - Courtney Ackerman, Researcher & Author
Jan 3 • 50 min
Courtney Ackerman is a researcher and author. She focuses on positive psychology. Her first booked was called “My Pocket Positivity” and contains tens of exercises to help people practice positivity. She has two new books in the pipeline - one on bliss…
Can You Plan Happiness? - Mo Seetubtim, The Happiness Planner
Jan 1 • 55 min
How much is happiness a leap of faith? And, like entrepreneurship, does the leap ever end? Meet Mo Seetubtim. Mo runs The Happiness Planner while running around the world to cities such as Bangkok, London, San Francisco, and New York. She once worked in a…
On Being Somebody And Hip Hop - Miguel D’Souza, Journalist
Dec 23, 2018 • 91 min
In October 1990, Miguel D’Souza started The Mothership Connection on 2SER FM with Roxanne. Within a couple of years it was Sydney’s preeminent hip hop radio show. Every Tuesday at 2pm (or at 2.30pm for a period), it was one of the few places on any radio…
It’s More Than A Numbers Game - Becky Wang, CEO
Dec 20, 2018 • 39 min
Becky Wang is CEO and Founder of Crossbeat, a company she set up after running data and analytics at Saatchi & Saatchi New York then at Droga5. She’s worked in Hollywood, she’s published a book (“Creativity and Data Marketing: A Practical Guide to Data…
Working In Media Strategy In China And New York - Shann Biglione, CSO
Dec 19, 2018 • 55 min
Shann Biglione recently moved to New York as the Head of Strategy at Zenith after five years in China, including a stint as CSO of Publicis Media. And he’s French. With an Italian last name. So what are all these places like to work in? And what’s…
What Can A Journalist Teach A Strategist? - Ky Chow, Journalist
Dec 18, 2018 • 69 min
Ky Chow is a journalist. He’s appeared on or in Sky News, The Financial Review, ABC, and SBS in Australia. But he didn’t start his journalist career until his late 20s. He spent his early twenties in accounting and marketing at companies like KPMG,…
It’s Noisy In My Head - Natalie Tran, National Treasure
Dec 17, 2018 • 53 min
Natalie Tran has spent her entire adulthood on YouTube. Not literally. But she first published videos to YouTube in 2006 when she was 20 and she kept going. Well, until recently. In public, Natalie appears confident and articulate, and as the owner of a…
What Am I Doing With My Life? - Sam Hammington, Actor
Dec 13, 2018 • 68 min
Sam Hammington is an extreme freelancer. When he’s working, he’s really working. And when he’s not, he’s really not. That’s because Sam is an actor. He’s an Australian actor in Seoul, South Korea. If you turn on a television in South Korea and change the…
How Do You Think About A Museum? - Seb Chan, CXO
Dec 9, 2018 • 58 min
Seb Chan is Chief Experience Officer at the Australian Centre for the Moving Image (ACMI) in Melbourne, a museum that over 1.5M people visit every year. Seb has also led digital efforts at the Powerhouse Museum in Sydney and the Cooper Hewitt Smithsonian…
Extreme Is Clear - Fredrik Öst, Creative Director
Dec 4, 2018 • 56 min
Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I’ve had a crush on them for two years, which was nine years into their existence. We discuss: - Fredrik’s philosophy on what…
The Power Of Negativity - Ryan Wallman (Dr Draper), Copywriter
Dec 3, 2018 • 38 min
Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He’s also a prolific Internet satirist. It’s not that he satires the Internet but he does satire marketing and advertising on the Internet. Formerly a psychiatrist, and…
Insights Are Life And Death (But You Take Them All Too Seriously)
Nov 29, 2018 • 38 min
An update about all things Sweathead as well as the talk from Google Firestarters in London mid-November. It’s not the actual talk. It’s a reading of an 11-page script of the talk. If you like it, let me know. Otherwise, maybe I’ll delete it in a few…
How Could You Work On That? - Jen Bonhomme, Strategist
Nov 28, 2018 • 41 min
Where are your morals? Do they exist on one side of a line and prevent you from working on projects and clients on the other side of the line? Where is the line? How did it get there? Has it ever moved? Jen Bonhomme is VP of Planning at Huge in Brooklyn.…
Starting Out In Social - Jack Appleby, Creative Strategist
Nov 27, 2018 • 50 min
LA’s Jack Appleby is a Director of Creative Strategy. He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a title that now suggests a broader remit,…
Freelance Strategy For Life. Or Is It? - Camilla Grey Petty, Freelance Strategist
Nov 21, 2018 • 66 min
Camilla Grey Petty is an independent strategy director who’s walked the halls of London’s Wolff Olins, Brand Union, and Moving Brands, and is now three years into a freelance lifestyle. We discuss: - How people make the freelance decision - What people…
Strategy For Sex Lives - Lani Wyche, Product Strategist
Nov 20, 2018 • 36 min
Lani Wyche is a product strategist at Dame Products. She holds a BA from Stanford and she has spent some time in agencies, but now she spends her days trying to understand people’s sex lives. We discuss: - Design thinking in agencies - The shift from…
Get Your Head Into Words - Justine Bloome, CSO
Nov 13, 2018 • 54 min
CSO Justine Bloome runs strategy at Vayner in NYC and is about to run a planner into the world. Not a strategy planner - a book planner. A journal planner. It’s called The Mindful Strategist. It’s part of a series called The Mindful Series. We discuss: -…
Pass it on. Plan, teach, plan. - Germaine Fagan, Strategist
Nov 10, 2018 • 45 min
Germaine Fagan recently hosted an event to honor the life of a planner, Grace McDermott, in Dublin. Grace was a planner from New York who passed away in Ireland last year after what sounds like years of passion for planning and passionate teaching of…
Where Are My People? - Rachel O’Donovan, Thomas Geoghegan, Strategists
Nov 10, 2018 • 51 min
Dublin’s Rachel O’Donovan and Thomas Geoghegan are strategists who want other strategists to talk about strategy. They recently set up a Dublin branch of London’s Group Think, a community of hundreds of strategists that is trying to provide emotional and…
Could I Get Some Agile On The Side, Please? - Neil Perkin, Consultant
Nov 8, 2018 • 51 min
Neil Perkin is a digital consultant and author who helps businesses move faster. One could call him a jockey. Workshops are his gentle whip. Live from across the road of Web Summit which Neil was not in Lisbon to attend, we discuss Neil’s consulting life,…
What If Strategy Were Stand-up Comedy? - Fanny RK, Strategist
Nov 7, 2018 • 51 min
Fanny RK makes jokes. She also does stand-up comedy. That’s not to say her strategy at companies like Shopify and Johns St has ever made anybody laugh. But what if it did? What if a strategist used techniques that make people laugh to make strategy? We…
Have Passport. Will Travel, Teach, And Plan. - Edwin Rager, Strategist
Nov 6, 2018 • 42 min
Edwin Rager is a Bolivian in Argentina who is about to move to Colombia. He’s taught strategy at Brother and worked at Mother, Google, and MediaMonks having made Buenos Aires his strategy home for several years. We discuss: - How travel helps the…
The Strategy and Planning Scrapbook - Alex Morris, Strategist
Oct 24, 2018 • 56 min
Alex Morris has just published a strategy scrapbook that will stir the soul of even the most rusted strategist. And it will set alight the rainbow of the strategist who’s simply trying to get steady footing in his or her young career. The book spans 146…
Run, Strategy Department, Run! - Agathe Guerrier, Strategy Head
Jul 2, 2018 • 48 min
BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn’t always know where it’s running, it also seems useful to speak with someone who’s put a saddle on a strategy horse in her time. We…
The Search Of Strategy - Michael King, CEO
Jun 29, 2018 • 49 min
Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help…
Spend Your Privilege - Sarah Moran, CEO
Jun 27, 2018 • 72 min
Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she’s aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than…
How To Do Account Planning - Mark Pollard
Jun 14, 2018 • 22 min
In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I’d read it to you and add a little extra context (but not too much). Over 90,000 people have read this article. The accompanying drawing has…
Turn Your Data Wars Into Wrestles - Tony Clement
Jun 7, 2018 • 58 min
Tony Clement has worked data in agencies in Sydney, London, and New York. We’ve worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn’s Big Spaceship. Tony has the rare background of having worked with a…
Work The Angles - Tony Effik, Strategist
Jun 5, 2018 • 50 min
Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The thing is, talking to Tony makes me think of this Dilated…
Planning Is For Punks - Gareth Kay, CSO
Jun 1, 2018 • 38 min
Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he’s originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his…
Respect Words, Respect Writers - Vikki Ross, Copywriter
May 31, 2018 • 40 min
Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0,…
Why You Aren’t Getting Ahead - Dr Kasey Windels, Academic
May 29, 2018 • 50 min
Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual, and learned that only 3% of the…
You Can’t Growth Hack Your Way Out Of Being F&*ked - RG Logan, Strategy Head
May 24, 2018 • 39 min
Know Vice? RG Logan works for their agency Virtue. He’s worked in advertising, social, and digital agencies, but now spends his days helping brands to create content worth watching. We discuss: - What a publisher agency even does - Creating ideas of…
Is Advertising For You Anymore? - Jocelyn Lai, Consultant
May 23, 2018 • 49 min
Jocelyn Lai has assembled teams at Droga5, R/GA, and GSD&M. She now does this for companies all over the place through her own consultancy in Pittsburgh, JSL Talent Consulting. We discuss: - Ways to re-energize your career - Reflecting on whether…
Advertising Is Up For Grabs - Bennett D. Bennett, Writer
May 22, 2018 • 69 min
The Drum’s Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which they live. He’s also hosting a free portfolio program over summer: https://www.theconceptingclass.org/ We…
All Your Socials Look The Same - Adam Pierno, CSO
May 19, 2018 • 59 min
CSO Adam Pierno thinks you think too much, not too well. This was Hamlet’s problem. Adam also thinks all your social media looks the same. Hamlet would have killed at social media. Straight out of Pheonix, Arizona, where Adam CSO’s for Santy, podcasts…
Got A Gang? Every Advertising Career Needs One - Chelsea Coleman, Rachelle DiGregorio, Strategists
May 18, 2018 • 49 min
Meet Chelsea Coleman and Rachelle DiGregorio. They recently formed Flock, a community of women from the University of Oregon that helps each other get jobs, get paid, and shine. Flock is a gang and chances are that if you think for a living you spend too…
An Executive Strategy Director Who Grew Up Digital - Rachel Mercer, Strategy Boss
May 17, 2018 • 44 min
Rachel Mercer is an Executive Strategy Director at R/GA in New York City. In fact, she just started the job. Three weeks ago. And we discuss this but we also discuss: - American culture shock in London - Finding a way into strategy - The short eras of…
“I Want To Do Work With More Meaning” - Malaka Gharib, Writer
May 16, 2018 • 41 min
Whenever someone working in strategy or marketing says, “I just want to do work that has more meaning,” Malaka’s face is one of the faces that rushes through my head as an example of someone who is building a life and career around meaning. After a…
Your Career Needs Your Confidence - Lexie Perez, Strategist
May 6, 2018 • 45 min
How do you grow your confidence? Meet Lexie Perez. She’s lived and worked in New York, Seoul, and San Francisco. She’s worked in TV production, digital agencies, and, now, she’s the strategy lead at Agency Inside at Intel. In this episode, we focus on the…
Do Your Ads Even Work, Bro? - Tom Roach, Data Boss
May 4, 2018 • 41 min
Yeah! Tom! Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this. We also discuss: - “All data is wrong but some is…
How A Production Company Runs (Hint: No Legs!) - Jason Prohaska, MD
May 3, 2018 • 49 min
How does a production company even work? Whether you live in an agency or not, it’s so important to spend time understanding how your industry works. Especially right now as… well, hang on, is it working any more? Yeah yeah. Of course, it is. Meet JP (aka…
Strategy Jobs. What’s Going On? - Erin Noel, Recruiter
May 1, 2018 • 53 min
Have you ever wanted to ask a recruiter… “Like, come on now, could you tell me what’s really going on?” Well, I just did. And - BONUS - Erin Noel who’s currently Director of Team Operations at Stink Studios was a strategist for 13 years before doing…
Working Through Cultures (Social Media, Agencies, Countries) - Maura Tuohy, Marketer
Apr 26, 2018 • 44 min
Maura Tuohy is the Global Head of Social Content & Experiential Marketing at Mozilla (think the Firefox browser) in San Francisco. She has an MBA, she’s studying law, she’s worked in agencies and in brands, and she’s done this in the USA as well as during…
Data And The Right Side Of Creepy - Mark Cripps, CMO
Apr 23, 2018 • 48 min
Mr Mark Cripps is CMO at The Economist in London. Mark grew up around advertising and direct marketing and then spent his career in agencies in roles that often involved working out how to help “digital” and all things data make sense to people who…
What You Learn When You Learn Advertising - Prof Deborah Morrison
Apr 19, 2018 • 47 min
Deb is a Shogun. A professor at the University of Oregon, she doesn’t just teach, she doesn’t just hold down a job, she gets people careers. She does this with how she teaches but she also takes a much deeper interest in students than any other professor…
What’s On Strategists’ Minds? - James Lees & Arthur Perez
Apr 18, 2018 • 31 min
Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members. Here’s an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at…
The Philosophy of Strategy - Rob Estreitinho, Strategy
Apr 15, 2018 • 42 min
Philosophy is dope. Sure, some of the books are dense and the words longer than a giraffe, but we all have philosophies and can improve our lives by learning how to debate them with ourselves. Meet Rob Estreitinho, senior strategist at VCCP in London, and…
Starting Out In Strategy - Natalie Kim
Apr 10, 2018 • 44 min
Yo! It’s Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the industry navigate how to get into it and thrive once they…
Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO
Apr 10, 2018 • 38 min
Eaon Pritchard recently published “Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising”. Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The…
What Makes People Buy Things? - Richard Shotton, Data Boss
Apr 10, 2018 • 50 min
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called “The Choice Factory: 25 behavioural biases that influence what we buy.” We discuss the power of flaws, mirror strengths, virtue signaling, the…