Cody Builds a Business

Cody Builds a Business
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list…). Will he succeed or will he fail? Stay tuned to find out for yourself. …Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list…Thanks for joining me on my journey…

305 - Unconscious Competencies & Mindless Mastery
Oct 20 • 13 min
What do you get asked about all the time that you mindlessly answer b/c it comes to naturally to you? Today we talk about “unconscious competencies” and how to use them to grow our business. And if you want to come to the Ad Class click here:…
304 - Curl Up or Bulk Up?
Oct 12 • 19 min
What do you do when life inevitably throws you curveballs? Do you curl up into a ball or do you put on stronger muscles and bones, and grow thicker skin?
303 - “Worse Than Worthless”
Oct 5 • 9 min
Ever feel like you completely wasted an idea, inspiration, or effort in your business? Does it ever feel worthless? Well, good news! I’ve found something “worse than worthless” and I share it with you on this episode. Enjoy. :)
302 - How’s Your Money Mindset?
Sep 28 • 13 min
How do you look at money? Is it an inanimate, lifeless thing? Or do you assign a bunch of meaning and emotion to it?
301 - My Top 3 Lead Generators of 2020
Sep 21 • 12 min
Lead magnets. List builders. “Trust builders”. Opt-ins…. Whatever you call them they are really powerful. And a funny thing happened - I just noticed that I crossed over the 10,000 lead mark in my own personal business. Kind of a cool milestone if you ask…
300 - Pivoting Through The Pandemic With Special Guest Christy Burch
Sep 14 • 28 min
This is a story all about how… So today I have a very special treat for you. My wife Christy came on the show to celebrate 300 episodes as well as drop some knowledge bombs on virtual events. We’re pivoting our way through the apocalypse here on the Cody…
BONUS: 10 Ways to Make More Money Without Paying for More Traffic
Sep 1 • 14 min
On this bonus episode you’ll learn 10 ways to make MORE money without paying for more ads. Links:
299 - 2 Ways to To Increase Sales Without More Traffic
Aug 24 • 9 min
Want to increase sales but don’t want to pay for more traffic? This episode shows you how. Go to to learn more.
[Bonus] Worry Won’t Add An Hour To Your Life
Aug 20 • 6 min
Even when things are going well it’s hard to not worry about the future. Today’s episode calls out a troubling trend in media and how it affects our outlook on our life. Another guy I follow talks about it, so I wanted to share His thoughts. Read more…
298 - Why 521 Of My Ideal Customers Paid $10,614 To Join My Email List
Aug 17 • 9 min
What if you could flip traditional lead gen on its head and actually have people pay to join your email list? Well, that’s exactly what I did with a Pay What You Want Strategy Note: This is a follow up to episode 287. And if you want to get the complete…
297 - How to Monetize Your Day to Day Activity
Aug 10 • 8 min
On this episode I tell you the unusual way I made $8,279 doing something I had to do anyways… It’s highly unusual and highly interesting (and you should consider doing it, too). And if you want to see behind the scenes of my little experiment go to…
BONUS: Start Before You’re Ready
Aug 3 • 2 min
What are you working on where you feel totally unprepared and un-ready? Launch it! Start before you’re ready. And if you want to follow along with my experiment (I’m building a brand new course business from scratch - no list, fans or followers) go here:…
296 - 3 Steps to Power Through Entrepreneurial Adversity
Jul 27 • 12 min
Ever notice that the closer you get to actually launching something important, tragedy strikes? Now, I don’t know why that is… but it’s true. Luckily there’s a 3-step framework I employ to move through adversity.
295 - How to Launch A Course From Scratch
Jul 20 • 15 min
Ever wanted to launch an online course but not sure where to start? I made a handy checklist and you can get it here: And if you want to be part of my experiment go here:
294 - The Victor or the Victim?
Jul 7 • 6 min
When things in your life are a success or a total failure… who’s to blame? Social Media? The government? Your spouse? The economy? Nope! Listen to this episode to find out who it is…
293 - The Promise Vs. The Process
Jun 29 • 4 min
What’s the FIRSt thing you should do before you intro your idea to the world? If you said “exactly map out every detail of my program”… you’re wrong… You have to focus on The Process, first!
292 - FAMCON Debrief - My First Virtual Event
Jun 22 • 15 min
Behind the scenes of my virtual event #FAMCON2020 Learn how I cut my hard costs by 90% while over 10x-ing my investment! If you want to learn more about the Crew: If you want to learn more about the…
291 - “Whenever You’re Ready, Here’s How I Can Help”
Jun 8 • 7 min
Want to know how to build trust with your list before they ever work with you? Try a posture of service, not a posture of force. Some people are ready to engage with you NOW. They want help NOW. They are in pain and you have the remedy NOW. But, more…
290 - Stop Stopping
Jun 1 • 8 min
It’s warming up here in Colorado and with all the pools and bowling alleys still closed our liesure time can only mean one thing for my family: Hiking. All 3 of my boys were born here (my wife and I grew up in Texas) so we’re constantly telling them how…
289 - Give Yourself More Credit
May 26 • 9 min
I don’t know who needs to hear this - but look how far you’ve come. Look at the progress you’ve made.
288 - 5 Ways to Increase Your Funnel Performance
May 18 • 17 min
Want your funnels to work better? Listen to this episode! Want to swipe my 27 funnel templates to make your life easier? Grab them here
287 - The Surprising Way I’m Acquiring New Customers
May 11 • 14 min
Something new: The Pay What You Want (PWYW) model. Go to to see the sales page. Today we talk about the surprising new way I’m getting customers in May 2020. I’m selling batches of my ClickFunnels templates on a Pay What…
286 - Time to Get Scrappy
May 4 • 14 min
Ever see someone in a street fight (most likely in a movie; depending on what part of the country you’re in). They get a crazed look in their eye… they’ve filed their teeth down into fangs and have brass knuckles - dramatic, I know; I’m just painting the…
285 - Get Out Of Your Own Way
Apr 29 • 10 min
Breaking News: It’s not about you. I was caught up in my feelings about pivoting some parts of my business from in-person to online. This week I hosted one of my flagship programs (formerly a 2-day live event) to a 1-day virtual event it went way better…
284 - How to Start a Membership Site (feat. Stu McLaren)
Apr 24 • 23 min
Ever wanted to start a subscription business? Today on the show I am AMPED to bring you my recent conversation with Stu McLaren from Tribe. We talk about how to add a membership component to your business to create recurring revenue and help more people.…
283 - Launch Debrief: FAM Membership Site April 2020
Apr 22 • 21 min
Last week we welcomed 14 new members into our private little FAM-ily here… Today on the show I break down every element of the launch - What worked - What bombed - What would I do differently? Links: Join Stu McLaren’s workshop here:…
282 - Stop Focusing on The Wrong Things
Apr 13 • 9 min
Are you focusing on the wrong things? Smart entrepreneurs would rather focus their effort on the 20% of “things” that bring 80% of the results. Today, we talk about the WRONG things in your business and what you should be focusing on instead. Links:…
281 - 3 Myths About Starting An Online Business
Apr 6 • 10 min
Want to help people with your expertise but not sure where to get started? Go here:
280 - The Difference Between Free and Generous
Mar 30 • 7 min
Feeling the pressure to make your amazing, awesome trainings, coaching, expertise or resources DEEPLY DISCOUNTED or… *gasp* FREE? Today we discuss the difference in FREE and GENEROUS (they’re not the same thing) Links: Free 3-Part…
279 - Audience Expansion Vs. Revenue Maximization
Mar 26 • 7 min
Now is not the time to extract money from the marketplace. Now is the time to focus on your top of funnel offers, lead generation, and influence growth. Links: Webinar happening March 26th at 2pm MDT…
278 - “More” Isn’t Better
Mar 23 • 6 min
We used to go to work for 8 hours (9 counting a 1-hour lunch break). Kids used to go to school for 7 or 8 hours. And for now, everything looks a bit different. Here’s the cool thing - we have an opportunity to transform the entire way we do business. We…
277 - How to Win More Business Having a Clear Process For Delivery
Mar 19 • 8 min
I lost a deal last week… Today on the show I tell you the story of why and how that happened, and what I’m doing to ensure it never happens again. Links:
276 - The Easy Button
Mar 16 • 9 min
First - We can never lose by making things too convenient for our customer. Then - what to do during a global pandemic. Last - learn more about my “easy button” here:
275 - Easy to Refer
Mar 13 • 12 min
Here’s how to get more help with your online marketing: 1 - learn how to set up your ad account correctly here (free): 2 - learn how to get you ad campaign up and running here (free): 3 -…
274 - Gradual… Then Sudden
Mar 9 • 8 min
Ever play those machines at an arcade when you were a kid… the ones where you put the tokens in, they piled up, then a mechanical arm pushed them over the edge for a fat stack of tickets? That’s where I feel like I am now… Links: so you…
273 - The LEGO Principle; Bag By Bag
Mar 5 • 11 min
Build your business like LEGO - bag by bag. Links:
272 - Cherry Picking
Mar 2 • 12 min
Last week I had a promotion that, quite frankly, bombed. Today we talk about How to spot an unethical marketer Why you need to keep showing up What to do when a promotion fails (hint, see #2) To see the funnel that is working go here:…
271 - Consistency vs. Intensity
Feb 27 • 6 min
What if you ignored your fitness ALL YEAR then, on that 365th day you had the craziest workout you’ve ever had!?! Would that one intense workout make up for all the lost time all year? Of course not. Could you ignore your spouse all year then on February…
270 - Survivable Risks
Feb 24 • 12 min
Don’t be afraid of getting totally wiped out if your next project fails. Today we talk about fool-proof methods so you can take “survivable risks” in your business, demystify the strategies that are holding you back, recover if they fail… and move forward…
269 - Creating vs. Consuming
Feb 20 • 2 min
When it comes to social media, ideas, and content… Are you a creator or consumer?
Special Report: The Successful Speaker Feat. Grant Baldwin
Feb 19 • 37 min
Have you ever wanted to use speaking to grow your business? Today on the podcast I have a great conversation with my friend Grant Baldwin who has a brand-new book you can go get TODAY. Here’s the link: If…
268 - Optimize for Joy
Feb 18 • 9 min
There are lots of things you could optimize for in your life… money, free time, the beach…but what if you optimized for Joy?
267 - You Can’t Buy a Win (But You Can Hire The Guy That Can Get You Close)
Feb 10 • 4 min
“You can’t buy a win… but you can hire the guy that’s gonna give you a chance!” I love this quote from Ford V. Ferrari (though I probably butchered it.. hey you’re not supposed to have your phones out in the theater. Super important announcement this…
266 - Top Takeaways from Funnel Hacking Live (ClickFunnels) - Pt 2
Feb 7 • 11 min
Top takeaways from Funnel Hacking Live 2020: Tom Bilyeu Frank Kern Julius Dein Steve Larsen Russell Brunson Prince EA Garrett J White
265 - Top Takeaways from Funnel Hacking Live (ClickFunnels) - Pt 1
Feb 6 • 11 min
My top takeaways from: Ryan Holiday Jermaine Griggs Kathryn Jones Russell Brunson Gabe Schillinger Dan Henry
264 - Polishing vs. Publishing
Feb 5 • 9 min
3 years ago I stepped out on my own after 11 years working a 9-5 job. On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be. No commute. No office. No co-workers. I didn’t know what to do… So I took the kids to school… Went to the gym… Wrote a…
263 - Behind the Scenes of My New Free Course Launch
Jan 28 • 11 min
Today we go behind the scenes of my new free course, “How to Actually Set Up Your FB Ad Account.” Basically, I set up a new ad account from scratch and recorded the whole thing. To access to course, go here: Once…
262 - The Thief of Joy
Jan 23 • 6 min
Whenever you have a major achievement in life or business, do you find yourself comparing yourself to others? Are you caught in the comparison trap? On this episode we talk about the #1 Thief of Joy in life and what to do to combat it. Links:…
261 - How to Win A Rap Battle
Jan 20 • 10 min
Ever watch a rap battle and think, “I could do that.”? Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head. So I began organizing rap battles in college. And today I share what I learned about…
260 - The Amazing 9-Word Email To Revive Dead Leads
Jan 16 • 11 min
[Actionable Advice] Want to learn how to revive dead leads? Let’s say you’re in real estate and you bump into someone at Starbucks. While casually chatting they inform you they are considering selling their home in the next 6 months or so. You make small…
259 - How My Client Added 121 Leads In 24 Hrs w/o Ads (But By Providing V.I.A.)
Jan 13 • 10 min
“Cody! OHMYGOSH! I did what you said to do!” “Really?” I slowly replied, scanning my recent memory of what she may be referring to. “What did you do?” I asked? “I joined a Facebook group with my exact target market in it… then I waited.” I smiled for the…
258 - Goals Are For Losers
Jan 9 • 14 min
In January 2019 I set an arbitrary goal: bench press 250 pounds. This represented a gain of about 30 pounds over what I thought I could bench press. Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press.…
257 - I Declare Bankruptcy!
Jan 6 • 9 min
I’m declaring bankruptcy. Throughout the year I hoard emails I wanna read (I have a folder titled “Good copywriting” that is FULL of launch emails, great stories, and 9-word emails). I have saved folders in Instagram and Facebook. One is titled “Ads I…
256 - Day 3 Recap (One Hour Funnel Live)
Dec 23, 2019 • 7 min
Behind the scenes of the LAST ever One Hour Funnel Live We’ve rebranded! Go to to sign up for the free waitlist
255 - Day 2 Recap (One Hour Funnel Live)
Dec 23, 2019 • 7 min
Behind the scenes of Day 2 of the last ever One Hour Funnel Live To sign up for the next event (free waitlist) go to:
254 - Day 1 Recap (One Hour Funnel Live)
Dec 23, 2019 • 16 min
Behind the scenes of Day 1 of my live event, One Hour Funnel Live To get on the early notification list for FAMCON2020 go to
253 - Behind The Scenes of Day 0 Of My Live Event
Dec 17, 2019 • 5 min
Crew Mastermind. VIP mastermind. Mastermind dinner.
252 - ‘Twas The Night Before My Event ….
Dec 16, 2019 • 7 min
Behind the scenes of my final live experience of the year!
251 - How to Identify a Winning Ad So You Can Stop Stressing
Dec 13, 2019 • 9 min
Wanna know how to derive some meaning out of your FB ads account? This episode shows you: How to get a baseline for your ads What to do next When to scale or bail Also, this episode is brought to you by my awesome book which you can get here:…
250 - Behind The Scenes of My Latest Personal Funnel Launch
Dec 11, 2019 • 12 min
Today’s question from FAM member Andrew: I wouldn’t mind hearing more about how you build as you go (to test and not waste time going the wrong way) instead of building out everything first and crossing your fingers (By the way if you wanna join amazing…
249 - Get In The Game
Dec 9, 2019 • 10 min
What idea do you have sitting on the sidelines? Wondering what might have been? Will it perform? Will it fall flat? Will it soar? You gotta get it out there - get in the game.
248 - What I Learned By 10x’ing My Customer Base
Dec 6, 2019 • 10 min
What I learned from going from 6 clients to 65 clients.
247 - We Bought a Car (3 Lessons Learned from Carmax)
Dec 4, 2019 • 13 min
A month ago we were rear-ended (nobody hurt thankfully) and have been sharing a car since the insurance company decided to total our minivan. Well, we finally found something we liked and went through the entire car-buying process at Carmax. They are…
246 - WHY 2020 Will Be The Best Year Ever
Dec 2, 2019 • 16 min
Where were you a year ago? Imagine where you will be a year from now. On this episode, Cody reflects on my 2019 was an incredible year and Y 2020 will be the best year yet. Then - go to to snap up your tickets 🎫
245 - Put Out Today’s Best Work
Nov 29, 2019 • 6 min
Don’t focus on next month, week or day. Put out today’s best work.
244 - This is Not For You
Nov 27, 2019 • 5 min
When thinking through who your product, service, idea or message is FOR - it’s useful to think through the opposite (and why). Who is it NOT for (and why)?
243 - I Feel Like a Fraud
Nov 25, 2019 • 9 min
Ever feel like a fraud? Where you actions don’t map with your skill sets? I have. Full story today on the show. Links:
242 - WHY You Should Document Your Journey
Nov 22, 2019 • 12 min
“Document your journey” they say… Why though? Today I give you 2 great reasons to document your journey of growing your business. Email me at with what you’re gonna do to take a step to documenting your journey. And to get your…
241 - So, What’s the Plan?
Nov 20, 2019 • 11 min
What do you do when you’re staring down the gap between where you are and where you want to be? You need a plan! Here’s how to get one Then, go to and make a plan to come to the event so WE can make a plan for your 2020 marketing!
240 - A Safe Place For Stupid Questions
Nov 18, 2019 • 6 min
Ever feel like you don’t have a safe place for stupid questions? Today on the episode I reveal HOW to get them answered. Then, go to to get your ticket and ask me in person.
239 - Should I Shave My Arms?
Nov 15, 2019 • 6 min
If you wanna train for the olympics, but have never swam before, do NOT worry about shaving your arms (yet). Focus on what matters. And then: go to to secure your seats at the best last event of the year.
238 - The Medieval Funnel + The Flying Funnel
Nov 13, 2019 • 14 min
Today we break down 2 unusual funnels for you - The Flying Funnel and The Medieval Funnel. I’m always looking for more ways to serve my customers and get better results (for them and for me). And these 2 off-the-wall examples will inspire you to take…
237 - Paralyzed With Inaction? Do this 👉
Nov 11, 2019 • 10 min
Ever find yourself completely paralyzed and not sure what to do next? Listen here. Then, go to to secure your ticket to the BEST LAST event on 2019.
236 - Focus on the Fix, Not the Fairness
Nov 8, 2019 • 4 min
We mess up. Life isn’t fair. The greatest product doesn’t always win. So what are we going to do about it? We’re going to focus on the fix… not the fairness. Grab your ticket for One Hour Funnel Live here:
235 - Behind The Scenes of My 2-Day Workshop (Funnel Builder Bootcamp)
Nov 6, 2019 • 11 min
Today we go behind the scenes of my SECOND 2-day implementation workshop to analyze what worked, what I’d do different and how to pull off a 2-day workshop of your own.
234 - Sorry. There Are No Million Dollar Ideas
Nov 4, 2019 • 8 min
Your ideas are worthless. They are valueless. You have to actually implement them! If you have an idea you’ve been kicking around you owe it to yourself to join me at One Hour Funnel Live in December in Denver. Go here to register your seat:…
233 - The Journey So Far - November 2019 Edition (Nearing 7-Figure Goal!)
Nov 1, 2019 • 15 min
Welcome to November! Today I wanted to bring you up to speed on the journey so far. As I say in intro - this is your front row seat to watching me build a 7-figure business from scratch or die trying. And… we’re nearing the first milestone (cumulative…
232 - From Idea to Implementation in 4 months (Feat. Sarah Branion of Through The Night)
Oct 30, 2019 • 40 min
In June 2019 Sarah just had an idea - she wanted to help baby’s sleep through the night and help tired parents have a better life. But she wasn’t sure how to bring that idea to the world. She joined my coaching program, The Crew, so she could go faster.…
231 - You Down With “OPD?”
Oct 28, 2019 • 11 min
Link to Tim Ferriss blog;
230 - The Power of The Success Path (plus FAM launch debrief)
Oct 25, 2019 • 9 min
On today’s episode, we learn how I used a success path to more than double the enrollment in my private membership community. Learn what a success path is, how to use it in your business, and how I leveraged it to have an awesome enrollment. See you there.
Breaking News: The Problem With Marketing Your Business
Oct 22, 2019 • 11 min
Ready to master funnels and ads so you can grow your business and help more people?
229 - Stop Stepping Over Huge Bags of Money
Oct 21, 2019 • 9 min
Stop stepping over dollars to pick up pennies. #codybuildsabusiness
228 - The “Challenge + Chatbots” Formula for Success (Feat. Victor Vento)
Oct 18, 2019 • 38 min
I’m on the heels of my #100LeadsChallenge (which was awesome) and I am ALL about challenges in your business. For me, it’s great to take the FIRST THING you help people with - and package it in a fun 3- or 5-day challenge. I’ve now run 2 challenges in my…
227 - Behind the Scenes of A Direct Mail Membership Launch (Feat. Alyssa Twist Light)
Oct 16, 2019 • 57 min
Wanna go behind the scenes of Social Innovation Monthly (a monthly membership that sends out social media recipe cards)? When we last had Alyssa on the show, this was a BRAND new idea but she has since successfully and profitably launched out to the world…
226 - The Halo Effect
Oct 14, 2019 • 9 min
While promoting the #100LeadsChallenge this week (and it’s not too late to join here) - I noticed something really cool. My page fans grew, my engagement grew, my website hits grew, my email list grew, my chatbot grew, my FB group grew… I’ll show you why…
225 - The Power of Radical Generosity
Oct 11, 2019 • 9 min
Wanna know how to create EXTREME loyalty? The answer is in becoming RADICALLY generous with your target market. Links:
224 - The [Stupidly Simple] Way To Grow Your Business You’re Probably Not Using
Oct 9, 2019 • 8 min
Want to know this ridiculously simple method to grow your business (that you’re probably not using?) This method (taught to me by Jay Fiset) will help you build better products, think more clearly about your clients and help you strike up partnership…
223 - Q4 Planning Like a Pro
Oct 7, 2019 • 10 min
What’s left on your plate for the rest of the year? What milestones have you set and which ones have you hit? What’s working for your business? Are you way ahead or way behind? This episode explores how I approach annual planning and how my 2019 is…
222 - Choose Yourself
Oct 4, 2019 • 10 min
Where in your life are you sitting on the sidelines and hoping to get picked by someone else? To contribute to their book? To speak on their stage? To be on their show? Something I’ve done over and over again is choose myself! You should, too. Listen now…
221 - What To Do About Bad Results
Oct 2, 2019 • 9 min
What do you do when you get bad results? Has it ever occurred to you that the bad results are the outcome of bad inputs? Meaning, maybe the experiment was flawed from the start and it’s not your fault the results were bad. Today on the show we talk about…
220 - My Thoughts on Forgiveness
Sep 30, 2019 • 12 min
Ever struggle to forgive others? I know I sure do. How about forgiving yourself? Even tougher, sometimes, right? Today on the show I talk about my experience with forgiveness and moving on in life based on a lesson I learned in the Columbine tragedy in…
219 - 5 Marketing Lessons from Breaking Bad
Sep 27, 2019 • 12 min
Many consider “Breaking Bad” to be the best TV show ever (or at least of the last 20 years). I loved it when it came out and have been enjoying rewatching it in advance of the Netflix movie coming out in October. As I’m enjoying it the 2nd time around I…
218 - The AND Asset (Feat. Caleb Guillams)
Sep 25, 2019 • 50 min
How can you save AND use your money at the same time? Today on the show we welcome Caleb Guillams and he tells us how to do just that. Caleb is the author of The And Asset, the host of the Better Wealth Podcast and the founder and CEO of Better Wealth…
217 - The Return of One Hour Funnel Live
Sep 23, 2019 • 20 min
I see my business life as binary. Before I hosted a live event and after I hosted a live event. And this December 16-19 we’re doing it again. Go to to learn more and secure your seat.
216 - Audition Prospects Instead of Chasing Them
Sep 20, 2019 • 16 min
Imagine a world where people apply to work with you and hope they get “picked”. Today’s episode shows you how.
215 - The Waiting Room
Sep 18, 2019 • 9 min
What do you do when you feel called to something greater but you’re in “the gap?” You’re sitting in the waiting room waiting for your number to be called. But that’s where the growth happens. I don’t know who needs to hear this… but this episode is for…
214 - 1% Better
Sep 16, 2019 • 7 min
Successfully modifying your behavior isn’t about taking a full 180; rather it’s the summation of 1% incremental changes to your habits, over time, to get the outcome you really want.
213 - The Vulnerability Spectrum (Pt. 2)
Sep 13, 2019 • 20 min
On one side you have the person that’s super closed off and let’s NO ONE in ever. On the other side you have some crying their eyes out in the name of “vulnerability” while they’re metaphorically bleeding out on the floor. The answer lies somewhere in the…
212 - The Vulnerability Spectrum (Pt 1)
Sep 11, 2019 • 8 min
Curious what to do or say as you want to show up more authentically on social media? Lots of people tell you to be authentic and to be vulnerable and a beer at all. I think that is a really bad idea. This episode is part one of a two-part series that…
211 - Dreading Email Marketing? Try This Strategy
Sep 9, 2019 • 14 min
Ever get an email and wonder “do I know this person?!?” And then you furiously opt out? We don’t want to do that. On this tactical episode I show you exactly how to use Email Marketing in your business to help the fast, medium, and slow lane buyers. Go to…
210 - Exactly How to Leave Your Job in 2019 (Part 2)
Sep 6, 2019 • 31 min
I had a great question from a listener named Andrew regarding Ep. 208 from this Labor Day. 1. How much money do I need saved up to make the transition 2. How do I make the transition with my current employer 3. What would you do if you lost it all and had…
209 - Social Media Made Easy (feat. Alyssa Twist Light)
Sep 4, 2019 • 53 min
Want to know how to stand head and shoulders above the crowd when competing for the attention of those you seek to serve? Want to ease the pain of “what the heck do I post” on social media? Today, we jam on both topics: (a) “obvious boxes” and (b) “social…
208 - How to Leave Your Day Job in 2019
Sep 2, 2019 • 9 min
Ever wonder how to turn a passion into a side hustle? Then a side hustle into an actual career? Look no further than this episode. This Labor Day I’m showing you how to make the transition smooth and awesome. Hope you enjoyed the long weekend and I’ll see…
207 - The 4 Areas of Belief
Aug 30, 2019 • 8 min
We have to walk our tribe through the 4 areas of belief and THIS is how you do it.
206 - How You Do Anything is How You Do Everything
Aug 28, 2019 • 7 min
Good news for you. Even if it feels like people aren’t watching, they are. They’re watching your promotions, they’re watching how you show up online and off-line, they’re watching how you interact with customers and leads and people and other Facebook…
205 - My Top Takeaway From Tribe Live with Stu McLaren
Aug 26, 2019 • 6 min
I am wrapping up a three day conference in Toronto called tribe live. I joined tribe a year ago at this live event, and didn’t really do anything with it the entire year. Until last week. I launched my membership site and it was a great success and I are…
204 - Behind the Scenes of My Membership Launch
Aug 23, 2019 • 10 min
On Wednesday this week I closed off the Founders Launch for my membership site - the first-ever chance someone had to enroll and get ongoing support with their ads and funnels. Wondering how it went? I break it all down in this episode. If you want to be…
Ep 203 - “It’s Easy Because No One Told Me It Should Be Difficult”
Aug 21, 2019 • 8 min
Ever notice that if you expect something to be hard it is? Or if you think something is going to be easy it tends to work out that way? Today on the show, we talk about how to surround yourself with people that will encourage you to be curious and will…
202 - Sometimes You Need A Hand
Aug 19, 2019 • 11 min
This weekend at the gym I had to swallow my pride and ask for a spot on a heavier lift than I was comfortable making on my own. And that’s also precisely why I’m creating a new membership community. To give you a spot when you need it.…
201 - Operate With a Sense of Urgency
Aug 16, 2019 • 7 min
I really believe that if something is worth doing, it is worth doing well. When I grew up in Texas I played football and was constantly reminded by the coach to operate with a sense of urgency. This was brought to my attention this week while I watch my…
200 - A Conversation With Nicholas Kusmich - The World’s Highest ROI FB Ads Expert
Aug 14, 2019 • 42 min
Welcome to Episode 200 of the Cody Builds a Business Show! We did it! To ring in the bicentennial of the show (started April 2018) I have a very special guest today - none other than FB Ads, marketing, and branding guru Nicholas Kusmich. Learn more at…
199 - What To Do When Things Start Working
Aug 12, 2019 • 4 min
Whenever things stop working, we start to panic. We start to look for new ways to accomplish the goal that we set up for the first place. But what do we do when things start to work? I have a special membership offering coming out soon where we can work…
198 - Why I Like to Tour Million Dollar Homes
Aug 9, 2019 • 10 min
What inspires you? Let’s get material here for a minute - watches, cars, vacations, restaurants, getting pampered, nice hotels? For me, it’s luxury homes. It’s the Parade of Homes happening in Colorado Springs this week and I’ve enjoyed looking at these…
197 - Your Excitement Doesn’t Matter (Feat. Justin Wise)
Aug 7, 2019 • 17 min
Today we feature yet another interview from the Failed Funnel Summit - Justin Wise. Justin shares the tragic story of what happened when he tried to launch a membership site… crickets. To hear the other 14 interviews make sure you go to…
Ep 196 - How Entrepreneurs Deal With Failure (Feat. Yuri Elkaim)
Aug 5, 2019 • 13 min
What happens when we fail? Do we give up? Do we throw in the towel? Do we go back to her last job and beg for our position back? No! Of course not. We learn from our mistakes. We pick ourselves up, dust ourselves off and try again. That’s the secret to…
195 - Better Than A Pinata Full Of Hair
Aug 2, 2019 • 4 min
Ever wanted something to work so bad, and you felt like you were on the verge of greatness and it ended up being a huge letdown? That’s why I put together the failed funnel summit. It’s 15 entpreneurs’ take on what didn’t work right in there business. Go…
194 - Building Community Through Dinners (Feat. Karan Nijhawan)
Jul 31, 2019 • 38 min
Today’s chat is with Karan Nijhawan from The Giving Circle and Karan is a master of face-to-face community building through live interactions (wine, dinners, events). Enjoy the chat and then head on over to register for the Failed Funnel Summit to…
193 - Let The Weight Of The Knife Do The Work
Jul 29, 2019 • 6 min
You can’t force it… Life lessons learned from a late-night informercial. After you listen to this episode go to and sign up for free!
Ep 192 - If It Can Be Measured It Can Be Managed
Jul 26, 2019 • 8 min
If you were looking to make an improvement in an area of your life, personal or business, it’s important to measure what you are seeking to improve. Whether it’s losing weight, or closing a higher percentage of your clients, or getting cheaper leads from…
191 - Secrets of Highly Creative People (Feat. Sam Bennett)
Jul 24, 2019 • 47 min
Today’s conversation is with Sam Bennett - the founder of The Organized Artist Company and author of 2 awesome books. We talk about her journey to where she is now (which includes acting, comedy, improv, writing and a bunch of others), as well as the…
Ep 190 - Deciding is the Hard Part
Jul 22, 2019 • 4 min
We have moon landing fever here at the Burch house. Experts say that the declaration, the decision to go to the moon was the hard part. The rest was just science. Whenever you’re ready go to to sign up for the Friday Five…
Ep 189 - Be Generous and Don’t Keep Score
Jul 19, 2019 • 5 min
Look for a chance to be very generous with your time, talents and resources.
188 - Brand Chemistry (Feat. Laura Beauparlant)
Jul 17, 2019 • 55 min
I did it again! Today we have another great conversation with a super-smart human that has a skill set that I lack. Her name is Laura Beauparlant and she’s the founder of Lab Creative ( and the author of the brand-new book…
187 - Spring Cleaning
Jul 15, 2019 • 8 min
We did a bit of spring (well, I guess Summer) cleaning around the house this weekend… And it got me thinking - what else do we have to clean up around here? Are there business relationships we need to say “good-bye” to? Personal relationships?…
Ep 186 - Curation Over Creation
Jul 12, 2019 • 4 min
As business owners, sometimes we think the value is in the volume. That’s not true. In fact, it’s exactly the opposite. The more that we can curate our subject matter and distill it down into the basic components, the more value we add to our audience. As…
185 - Lifeproof Your Business (Feat. Diane Mayor)
Jul 10, 2019 • 28 min
8 months into my entrepreneurial journey we took a family trip to Disney World. In the weeks leading up to the trip I was FREAKING out b/c I knew it wouldn’t function as smoothly without me at the helm. Ever feel that way? You (or a loved one) gets ill,…
184 - Make Your Own Luck
Jul 8, 2019 • 5 min
Stop wishing things would happen to you and go make them happen.
183 - Silence is The Greatest Gift
Jul 5, 2019 • 3 min
In a world that is growing increasingly loud, impatient, and accessible… what if we slowed down? Today’s episode is a quick tip from Mr. Rogers.
182 - Zero Limits: Shape Your Best Life (Feat. Matthew Patti)
Jul 3, 2019 • 44 min
Today we chat with my friend Matthew Patti ( This podcast just went intercontinental (he hails from Australia) and we talked about what his life and career is like as a “Scale and Consciousness Coach.” I loved this conversation -…
Ep 181 - Different is Better than Better
Jul 1, 2019 • 4 min
Instead of trying to be better than the competition, what if you were just different?
Ep 180 - You Can’t Edit a Blank Page
Jun 28, 2019 • 6 min
The best way to write great copy is to write bad copy and then make it better.
179 - Become The Leader Your Business Requires (Feat. Daniel Marcos, CEO of Growth Institute)
Jun 26, 2019 • 56 min
Today we sit down with CEO and Co-Founder of the Growth Institute Daniel Marcos (website) Daniel is a serial entrepreneur and works with Verne Harnish (Scaling Up, The Rockefeller Habits) in the areas executive coaching and leadership. He’s also a master…
Ep 178 - Never Split The Difference
Jun 24, 2019 • 4 min
When I was planning my live experience, I didn’t compromise. I got the team that I wanted, the venue that I wanted, and the experience that I wanted. In your business, how can you apply this same powerful principle to move you closer to your goals?
Bonus: Your Ideal Day (How Far Away Are You?)
Jun 21, 2019 • 14 min
What is your ideal day and where are you now? Are you close?
176 - How to Use Virtual Summits to Grow Your Business (Feat. Dr. Mark Wade)
Jun 19, 2019 • 39 min
Today we sit down with Dr. Mark Wade. He’s the founder of Virtual Summits Software and the host of the Virtual Summits Podcast. You’ll learn how to use Summits to get more leads, build more authority and have fun doing it! To snag the checklist mentioned…
Bonus - What’s Next for the Cody Builds a Business Show
Jun 16, 2019 • 4 min
Everything looks and feels different now …
175 - Day 3 Recap of One Hour Funnel (The #’s Behind the Event)
Jun 15, 2019 • 13 min
Day 3! The last day of the event. What we did, what we sold, what I learned, and what’s next. Happy Father’s Day!
173 - Day 1 Recap of One Hour Funnel Live (A New Identity)
Jun 13, 2019 • 14 min
Recap of Day 1 of the One Hour Funnel Live event. Make sure to subscribe to the show so you can hear how Day 2 and 3 went! Itunes:
174 - Day 2 Recap of One Hour Funnel Live (My First Sell-From-Stage)
Jun 13, 2019 • 14 min
Day 2 was so amazing. Day 1 was about getting everyone on the same page and then Day 2 was about getting them more support. Of the 40 or so people in the room, I knew that some would need to go further, faster and together. Check out this recap of the…
Ep 172 - Behind the Scenes of Day 0 (VIP Day) One Hour Funnel Live
Jun 6, 2019 • 6 min
Behind the scenes look at day zero (the VIP day) of One Hour Funnel Live live in Denver
Ep 171 - Event Update (T-48 hours). Last minute finishing touches
Jun 4, 2019 • 7 min
Getting ready for the event this week and too busy to record from my desktop! Can’t wait.
Ep 170 - The Road So Far (T Minus 5 Days)
Jun 2, 2019 • 11 min
Quick check in 5 days before my live event.
Bonus: Look How Far You’ve Come (Celebrate Your Progress)
May 31, 2019 • 5 min
To be honest, I suck at celebrating my wins and my progress. As entrepreneurs we all want more and we’re “proud but never satisfied” (and sometimes I even forget that “proud” part.) We want more tickets sold, more leads, more profit, more revenue, more…
168 - How I’d Market It: Virtual Summits Feat. Mike Collins of the Kick Sugar Summit
May 29, 2019 • 57 min
Today I meet with Mike Collins from the Kick Sugar Summit and we talk about a bunch of stuff dealing with Virtual Summits. He’s hosting his 4th annual “Kick Sugar Summit” and he has a TON of great guests booked. He wants to get 1,000,000 people to go…
167 - Funnel Triage (Feat. Yuri Elkaim)
May 27, 2019 • 35 min
What do you do when your funnel stops working? Step 1: Triage! Find out if it’s sick, dying, or already dead. Step 2: Pull 1 of the 9 levers discussed on this interview with NYT Bestselling Author Yuri Elkaim Step 3: Watch the free training here:…
166 - How to Avoid Being “Unnecessary Yet Acceptable”
May 24, 2019 • 7 min
I was perusing the movie reviews for the new Aladdin movie and saw one critic say, “It was fine.” “Unnecessary but acceptable,” said another. Ouch. We are all creators and publishers - making things for the world to consume and engage with. And we need to…
165 - How I’d Market It: Online Assessment (Feat. Patrick Fisher)
May 22, 2019 • 49 min
Brand new: I recently put out the call for podcast guests to see who was willing to come on my show and talk about how to market their business. Bypass the exorbitant private coaching fees and let’s ask a few questions and see what we come up with.…
164 - Selling with Story (feat. Kyle Gray)
May 20, 2019 • 46 min
Today we sit down with author Kyle Gray. Kyle is a story telling strategist and author of 3 best selling books. His newest book is Selling With Story: How To Use Storytelling To Become An Authority, Boost Sales, And Win The Hearts And Minds Of Your…
163 - It’s Not Enough to Go Through The Motions; You Have to Actually Be Good
May 17, 2019 • 5 min
It’s not enough to just go through the motions. You have to actually get good at what you’re doing. Next:
162 - Don’t Know What You Got Till It’s Gone (Event Update)
May 15, 2019 • 13 min
Ever gone without something for a LONG time? It could be food, family, friends, business success…. It’s so much sweeter when you actually achieve your goal b/c the valley seemed so long and dark. Today on this BONUS episode I unpack a big idea I’ve been…
161 - How I’d Market It: Public Speaking
May 13, 2019 • 20 min
On this episode: How to use Funnels to grow your speaking business Which is better - digital vs. paper opt in? How to use FB ads in a stupid simple way that you wish you were doing 8 years ago Next, come chat about this in your business in Denver June…
160 - Why You Should “Own” Your Marketing Instead of “Renting”
May 10, 2019 • 10 min
What the heck does it mean to “own” your marketing? Here’s the deal - being intimately involved with the marketing of your business is the most important skill you can have in your business. Knowing HOW to generate leads and sales is critical. Ever meet…
159 - How I’d Market It: Real Estate (Featuring Andrew Fogliato)
May 8, 2019 • 38 min
Next up in our “How I’d Market It” series - real estate! I have a ton of realtor friends and connections (don’t we all). I met Andrew Fogliato in a private FB group for marketers and advertisers. He has a company called Just Sell Homes (website) which…
158 - How I’d Market It: Live Events (Feat. Alexis Dean)
May 6, 2019 • 61 min
Wanna listen in on a private coaching / brainstorming session with me and one of my super cool friends? Today’s chat is with Alexis Dean; we’re talking about how to market live events and experiences (which is timely b/c she had one last week and mine is…
157 - “I Need A Safe Space to Ask Stupid Questions”
May 3, 2019 • 5 min
“I have a stupid question but I need a serious answer.” I was talking to a friend this week and he mentioned he has no idea what to do about his marketing. He said he felt dumb and wanted a place to ask stupid questions. This super short episode talks…
156 - How I’d Market It: A Book (Traditional or Self-Published)
May 2, 2019 • 10 min
Are you writing a book? Do you want to write a book? Have you written a book? This episode is for you. Things really changed for me when I decided to write a book in the summer of 2018. This episode reveals how you can use the power of funnels to sell…
155 - Why I’m Not Charging Thousands of Dollars for an Event Ticket
May 1, 2019 • 6 min
Do you ever get a huge pain in your business, you find the perfect solution and then you launch and you realize that it’s thousands and thousands of dollars… Bummer… The promise land is just over the hill but you have to pay $4,995 to get over the hill.…
154 - Free Your Potential, Find Meaning, Live Life on Purpose (ft. Mike Flynn)
Apr 29, 2019 • 50 min
Today we sit down with Author Mike Flynn. He has a new book called “Master the Key: A Story to Free Your Potential, Find Meaning, and Live Life on Purpose” which you can get on Amazon here. Mike is also the host of the Impact Entrepreneur Podcast (link)…
153 - Wait, Kevin Hart Workshops His Content for How Long?!?
Apr 26, 2019 • 4 min
I was shocked to hear how one of the funniest celebrities prepares for his specials. It takes him… longer than you or I are working on our content and material. So why do we expect it to work instantly? It won’t…. How long do you workshop your content…
152 - There’s No Winning a Miserable Race
Apr 24, 2019 • 4 min
If you have a part of your business that you absolutely hate - you have my permission to either stop doing it or delegate it to someone else. Blogging, SEO, videos, content creation, etc… if you hate it you just won’t magically love it someday. Try…
151 - Turn What You Already Know, Love, & Do Into A Successful Membership Biz w/ Stu McLaren
Apr 22, 2019 • 31 min
Thank about how many memberships you’re a part of? How many subscriptions do you have to software, food, goods, and services? If you’re like me, it’s a ton. That’s why I’m so glad my friend, Stu McLaren is hosting a free workshop this week…
151 - Turn What You Know, Love & Do Into a Successful Membership Biz w/ Stu McLaren
Apr 22, 2019 • 31 min
Thank about how many memberships you’re a part of? How many subscriptions do you have to software, food, goods, and services? If you’re like me, it’s a ton. That’s why I’m so glad my friend, Stu McLaren is hosting a free workshop this week…
150 - The People That Show Up Are The Right People
Apr 19, 2019 • 7 min
You can’t worry about who didn’t show up. Bad timing, bad format, bad message, for whatever reason they’re not there. You can’t change that. You have to focus on those that DID show up. Serve them. Next… Hang out with me in Denver from June 6-9th, 2019:…
149 - Don’t Get Romantic About Your Idea, The Market Decides (Bonus)
Apr 17, 2019 • 5 min
The market doesn’t care… how much money you spent on the campaign how long you’ve worked towards your dream how much you LOVE the ad image you chose how clever you thought your landing page was… The market decides. Don’t get romantic about the **thing**…
148 - How to Sell Through Support Feat. Justin Janowski
Apr 15, 2019 • 48 min
Ever feel slimy when you have to sell something? If no, you’re not alone. A lot of us got into business to get people a result, and we dont naturally love the sales part. That’s why I’m so excited to bring you this chat with my friend and sales pro Justin…
147 - 1 Year Podcast Anniversary (feat. Jay Wong of Inner Changemaker Podcast)
Apr 12, 2019 • 65 min
I can’t believe it’s been a year - 160+ episodes in, 23,000+ downloads, and a whole lot of fun… To learn more about my livestream mentioned in the opener go here: To learn more about guest Jay Wong, go here:…
146 - There’s No “Right Answer” But There IS a “Best Place to Start” (BONUS)
Apr 10, 2019 • 5 min
Hey! Good news. When it comes to running an online business there is no way to know exactly what to do next. However, we can start with what will give you the best chance of success and then test and measure. That’s why I’m so excited to be hosting you in…
145 - 3 Lessons Learned from a Private Virgin Hyperloop One Tour
Apr 8, 2019 • 12 min
A few weeks ago I went on a trip to the Virgin Hyperloop One offices in LA (website here). I learned 3 big lessons that I want to share with you. Enjoy! Next… Hang out with me in Denver from June 6-9th, 2019: Get more…
144 - Who I’m Becoming (The Power of Human Potential)
Apr 5, 2019 • 12 min
There’s who we are (our circumstances, our labels we put on ourselves) and who we’re becoming. That gap is called “potential”. If you want to lean into your potential to serve others then this is for you: Hang out with me in Denver from June 6-9th, 2019:…
143 - The Potential of an Idea
Apr 3, 2019 • 11 min
You know that scene in The Dark Knight where Lucius Fox electrifies the mass of cloth and it becomes the Batman cape? That’s potential. A pile of nothing - that when a charge / tension is applied to it - becomes something awesome. The next time you get an…
142 - Cody Goes to Maximum Security Prison
Apr 1, 2019 • 24 min
Last week I went to Kern Valley State Prison as part of an entrepreneurial trip to help mentor those at the facility. This is part 1 of a 3 part series on the power of potential. For more info on Cat’s program go to For a link to…
141 - The First Time I Built a 7-Figure Business From Scratch (Rebroadcast)
Mar 28, 2019 • 21 min
It’s been a crazy week in LA and I can’t wait to tell you all about it (next week). In the meantime, enjoy one of my favorite episodes (Ep. 077 originally) of the story of me building a 7-figure business in about 12 months. See you next week!
140 - Is THIS the most important part of your business?
Mar 27, 2019 • 9 min
Understanding, mastering, and empathizing with this ONE thing is what you need in your business. And if you want to hang out in Denver I’d be honored to host you.
139 - Giving With No Expectations (Rebroadcast)
Mar 25, 2019 • 11 min
It’s Spring Break here in Colorado so I’m doing something I’ve never done before… I’m rebroadcasting some of my favorite episodes from 2018! This one is Ep. 082 and is about giving with no expectations. Next… Hang out with me in Denver from June 6-9th,…
138 - Separate the Decision from the Details
Mar 22, 2019 • 8 min
Want more engagement on your offers? Try this - separate the decision from the details. Listen in to learn more and apply this to your business and life! Next… Hang out with me in Denver from June 6-9th, 2019: Get more…
137 - Why You Need Leverage (And How to Get It)
Mar 20, 2019 • 5 min
8th grade physics recap. Leverage. It’s one of the words that’s overused in the world so much so that we don’t even hear it anymore. But let’s think about it for, oh, 5 minutes on this short episode. Want to jump in on the 100 Leads Challenge? Go here:…
136 - Why I Shot 279 Personal Videos in One Weekend
Mar 18, 2019 • 6 min
Do what doesn’t scale. Like, I don’t know, shoot 279 videos in a 3-day span. Join the 100 Leads Challenge here. Next… Hang out with me in Denver from June 6-9th, 2019: Get more leads than you know what to do with by…
SC14 - Tyler Hill: On Meaningful Hospitality and Creating Amazing Customer Experiences
Mar 17, 2019 • 45 min
I loved this chat with Tyler. He’s the co-founder of the best coffee shop in town (maybe the state? Dare I say the country?) If you’re within 30 miles of Colorado Springs you HAVE to come to Loyal Coffee and see what Tyler and his friends have created.…
135 - How to Create More Successful Customers
Mar 15, 2019 • 11 min
The more successful customers we can create the better off we’ll be. But we can’t create customers out of thin air, can we? That’s why I’m beating this drum around lead generation. If we have qualified, hungry leads coming in on autopilot it’s hard to…
134 - The Real Reason Behind My “Prove Them Wrong” Sign
Mar 13, 2019 • 12 min
If you’ve seen any of my videos, FB lives, or ads, you’ve likely seen my “prove them wrong” sign behind my desk. Heck it’s even in the photo for this podcast. Today on the show I reveal the real reason behind the sign and what it means. The answer may…
133 - Commit First; Figure Out the Details Later
Mar 11, 2019 • 7 min
When you know, and I mean you KNOW that something is the right thing to do - you have to COMMIT first. The details will sort them out later In your business, personal, financial, or relational life, COMMITTING is what makes all the difference. Next… Hang…
SC13 - Khaled Elmasri: Reinventing Yourself Through Experiential Events
Mar 10, 2019 • 46 min
Khaled is always smiling. I love that about him. He’s the kind of dude that just lights up a room. He has been in the fitness space for a long time and also was part of my inspiration to start doing live events. I really enjoyed this chat with Khaled - to…
132 - The Email Formula That Boosted My Response Rate By 1,000%+
Mar 8, 2019 • 13 min
This is crazy - and too good not to share. I used a simple email formula to send a broadcast email to my list, and 10% of the people that opened the email actually replied to the email! Now we’re in business and we’re having a conversation about their…
131 - 3 Marketing Lessons from the Streets of San Diego
Mar 6, 2019 • 12 min
Last week at Traffic and Conversion Summit in San Diego I was approached by 3 different “entrepreneurs” with 3 very different approaches to marketing. This is one of the most fun episodes I’ve recorded in awhile. :) Enjoy Next… Hang out with me in Denver…
130 - Just in Time vs. Just In Case Learning
Mar 4, 2019 • 9 min
When you want to learn something “just in case” it can quickly lead to FOMO and burnout. When you learn something “just in time” it gets you in FLOW and it feels so good. If marketing your funnels and your business is “just in time” then I’d love to host…
SC12 - Justin Wise (Think Digital): “The Gurus Are Dead”
Mar 2, 2019 • 39 min
Today we welcome (with open arms) Justin Wise from Think Digital. Justin is a great dude, he runs a digital agency (like me) and he’s trying to blow it up (like me). We start with an interesting chat about the age of the guru being dead (you’ll see what…
129 - How to Maximize a HUGE Conference Without Getting Overwhelmed
Mar 1, 2019 • 11 min
I am freshly back from the Traffic and Conversion Summit 2019 in San Diego and WHOA, BABY was it awesome. There were so many awesome people there, so many great sessions, and so much to learn. So, how do you make the most of events like this without…
128 - How to Overcome Resistance to Creativity
Feb 27, 2019 • 6 min
“You can edit a page. But you can’t edit a blank page.” Sometimes, sitting on our couch eating potato chips, we wonder what mile 20 of a marathon will look/feel/taste like. But we’re not even in the game! We have to lace up the shoes and start hitting the…
127 - “What? So what? Now What?”
Feb 25, 2019 • 9 min
Today I have a DOUBLE HEADER of frameworks you can use to sell more stuff in your business. Whenever you’re trying to persuade someone to take a new opportunity there are different levels of belief to use. And, today, you get DOUBLE the frameworks all…
SC11 - Jon Cook (Keynote Content): Creating Clear Copy
Feb 24, 2019 • 42 min
Today on the show I welcome Jon Cook of Keynote Content. Jon is a good friend and writer that I’ve been working with for years. Whenever I need help with copywriting he’s my go-to guy. Also, if you want to see what Jon and I came up with:…
126 - Going All In; The Riskiest Thing I’ve Done
Feb 22, 2019 • 16 min
What does it mean to “Go All In”? Last week I was encouraged to do something that stretches me and my capacity to lead my family, company, and others around me. Today on the episode I talk about how I’m growing that container/capacity and embarking on the…
125 - How I Lost 2,183 Podcast Listeners In 1 Week
Feb 20, 2019 • 18 min
Andddd…. just like that they were gone. All these juicy new listeners I garnered in the first 6 weeks of the year I scared away after only a few episodes! My first thought was, “Dang it”. My second thought was, “I wonder why this happened” Followed by,…
124 - How to React to Criticism
Feb 18, 2019 • 9 min
The more we put ourselves out there (FB lives, webinars, trainings, YouTube videos, ads…) the more we expose ourselves to potentially negative feedback. Here’s how to appropriately react to it. //////////// Next… Get more leads than you know what to do…
Sunday Conversation #10 - Grant Baldwin: How to Start, Build and Grow a Speaking Business
Feb 17, 2019 • 43 min
Welcome to Sunday Conversation #10! Today’s guest is Grant Baldwin from The Speaker Lab ( Public speaking is near and dear to my heart - and I really enjoyed this conversation with Grant. There are some serious nuggets in this…
123 - The Struggle Isn’t Real. You Made It Up. (Plus Jan. Influence & Income Report)
Feb 15, 2019 • 17 min
If the pain/inconvenience you’re facing is GREATER than your desire to get the result - you’ll quit. If you stub your toe on the way to the gym and go back home… you’re not committed enough. If you burn your hand on the stove cooking a healthy lunch and…
122 - How to Get More Done By Priming Your Environment
Feb 13, 2019 • 10 min
By all measures 2019 is going amazingly well. I’m getting more done in less time with new productivity measures. And today we talk about a lesson I learned from David Goggins in his book “Can’t Hurt Me”. It’s about setting yourself up for success by…
Marketing Mini-Series (9/9) - Confirm - The 8 Things to Test Before Publishing Your Funnel
Feb 12, 2019 • 10 min
Just like a pilot doing a pre-flight check before catapulting the tube of metal into the sky… there are things we want to test before launching our funnel. This episode unpacks the 8 tests I run before I launch any funnel. Enjoy! Next… Get more leads than…
Marketing Mini-Series (8/9) - Connect - Tying it All Together
Feb 10, 2019 • 24 min
Ever order something at a restaurant and it comes out all wrong? Somewhere between your eyeballs seeing something on a menu and a plate of food arriving at your table - something happened. That’s what we’re talking about today. This is BIG BOY/GIRL stuff,…
Marketing Mini-Series (7/9) - Construct - Exactly Where To Send People You Want to Serve
Feb 10, 2019 • 14 min
When was the last time you built something with your own hands? Whether it was a piece of furniture from Ikea, or a fence / house / barn (???) - you look back on the results of your labor and go, “I DID IT!” It’s fun to build things. There was a void,…
Marketing Mini-Series (6/9) - Invitation - “I Made This For You” & The Cookie Approach
Feb 9, 2019 • 12 min
If we’ve done the other parts well, this part is a no-brainer. When we set out to serve others, know the market, know how to map out our offers, set the stage to help them and clearly communicate what we can provide - this part becomes EASY. “I made this…
Marketing Mini-Series (5/9) - Transformation - Stop Getting Testimonials & Do This Instead
Feb 8, 2019 • 13 min
The last time I asked for testimonials on a product, I got a lot of nice things said about me. “Cody is a nice guy!” and “he cares for your business!”. I was flattered… but that’s not what I was looking for. Your prospects are wondering if your product…
Marketing Mini-Series (4/9) - Specialization - Why YOU Are The Perfect Person At the Perfect Time
Feb 7, 2019 • 14 min
Ever feel like “I can’t do XYZ, because so-and-so already did it, and they’re faaammmous.” Or something like that? Not true and we need to stop telling ourselves that. At this point in the process we might be letting doubt creep in. And it’s not helpful.…
Marketing Mini-Series (3/9) - How to Monetize Your Offer and Serve Your Market
Feb 6, 2019 • 21 min
This is the moment you’ve all been waiting for - how do I monetize my offer in a way that makes sense? I don’t want to leave money on the table and I want to serve my people. This episode will show you exactly how, using speed and comfort, selling the…
Marketing Mini-Series (2/9) - How To Make Your Customer Think You Read Their Diary + 5 F’s Framework
Feb 5, 2019 • 23 min
Episode 1 of the Marketing Mini-Series was about WHY funnels matter (go back and listen if you need to). And today we talk about how to know your market and make them think you read their diary. How to make them feel welcome, heard, and served. Next… Get…
Marketing Mini-Series (1/9) - Why You Should Be So Passionate About Marketing Your Business
Feb 4, 2019 • 18 min
Welcome to Episode 1/9 of the Marketing Mini-Series - learn the WHY behind the Cody Builds a Business show and why I feel like I was put on this planet! Next… Get more leads than you know what to do with by checking out my free training:…
Sunday Conversation #9 - Alexis Dean: Advancing Female Entrepreneurs Through Shared Experiences
Feb 3, 2019 • 24 min
Today we chat with Alexis Dean, the CEO and Founder and Dovetail Community ( - which is “A global organization on a mission to advance female entrepreneurs through collaboration, generosity, education, and unforgettable…
121 - There’s No Shame In Getting Knocked Down - Just in Throwing in The Towel
Feb 1, 2019 • 18 min
Tons to unpack on the show today. 1 - debrief on my 2nd ever live webinar 2 - celebration of my 2 year anniversary of jumping 3 - Launch of new funnel! Next… Get more leads than you know what to do with by checking out my free training:…
Jan 31, 2019 • 6 min
Today is a special day… 2 years ago, on this very day, I was wrapping up my last day of a 10+ year career at my 9-5 job. It was a small team (only 3 of us at the time) and you know what I remember most about that day? I remember it was particularly…
120 - Are You Casual, Committed, or Crazy?
Jan 30, 2019 • 12 min
Have you memorized your favorite football team’s entire roster including their shoe size and the name of their wives and girlfriends? If so, you might be a little crazy (and that’s not such a bad thing). Today on the show we talk about the 3 levels of…
119 - Does Email Still Matter in 2019?
Jan 28, 2019 • 11 min
Wondering if email matters? Should you give it up and go do something else? (Hint: NO). Today we talk about why email is still king - for reasons you may not have even thought of. Next… Get more leads than you know what to do with by checking out my free…
Sunday Conversation #8 - Ken Moskowitz (How Dinner With Gary V. Helped Grow Ad Zombies to 7 Fig+++)
Jan 27, 2019 • 46 min
Today’s guest is Ken Moskowitz from Ad Zombies. Ad Zombies is the world’s best flat fee copywriting service. I met Ken about a year ago after I commented on one of their ads. Long story short… we’re friends now. Haha. I really admire this dude and his…
Sunday Conversation #7 - Bella Vasta (How to Use Facebook Groups To Grow Your Business)
Jan 27, 2019 • 45 min
Welcome to Episode #7 of the Sunday Conversation Series - Today’s guest is Bella Vasta from Jump Consulting. Bella is best known for helping entrepreneurs grow their pet-sitting businesses (like… in a serious major way - she is the GO TO in this area).…
118 - Value Based Pricing Model (Stop Trading Time For Money)
Jan 25, 2019 • 12 min
If you have a toothache and need to get it extracted, would you rather the dentist go slowly or just yank it out? You get the same bill regardless - so it’s not about the amount of time they spend making your pain go away. The dentist is smart - they…
117 - Don’t Pressure Customers to Buy; Do This Instead
Jan 23, 2019 • 8 min
My parents are moving to Colorado. They worked with their realtor (technically) for about 10 years. Can you believe that? So, we don’t need to pressure our customers to buy. Instead, we need to set the table for them, show them what’s available, and…
116 - Cody Collaborates a Better Business
Jan 21, 2019 • 13 min
Something has shifted in the last few weeks. Things are going faster and getting better. Could be a lot of things - but I think that the main reason is the spread of word of mouth through the podcast. Could be that I’ve had great guests who have brought…
Sunday Conversation #6 - Kyle Gerstner: Serial Entrepreneur and Multi-Franchise Owner
Jan 19, 2019 • 32 min
As a first-gen entrepreneur I’ve always admired those that have been in the game from the time they were in diapers. That’s Kyle (basically). He started his first business as a young chap in Kansas, hustled hard and parlayed that into multiple other…
115 - “Someone Call An Ambulance” | The Scariest Night As A Parent
Jan 18, 2019 • 25 min
A small crowd had formed over me, holding my son’s limp body. Seconds earlier he was laying on a dog bed fashioned as a cot to keep his cold body off the cold concrete. “Someone call an ambulance!” an onlooker shouted. “Give them room!” exclaimed another.…
114 - How To Get More Done in 2019 By Becoming More Intentional
Jan 16, 2019 • 17 min
“What’s the point?” Ever ask yourself this? Like, you’re in the middle of an activity, conversation, or buying decision, and you wonder what’s the point of this thing? For me, the trouble starts at the gym. The point of the gym (for me) is to gain more…
113 - The Cobblers Kids; Half-Built Bridges; More Than Word of Mouth
Jan 14, 2019 • 17 min
Ever hear the saying “the cobblers kids have no shoes”? Or seen a half built bridge? Yeah we need to stop that. I’m launching a new funnel every week and you should get out of your own way and launch something cool. —— More Than Word of Mouth (new FREE…
Sunday Conversation #5 - Majeed Mogharreban: How to Grow A Speaking Business
Jan 13, 2019 • 36 min
This is one of the biggest known fears… public speaking. Most people would literally rather die than have to deliver a speech in public. But what if we were looking at “stages” all wrong? This podcast is a stage. A FB live is a stage. A YouTube video can…
Sunday Conversation #4 - Adam Erhart (Pt. 2): Content Marketing Mastery and The “Experts Curse”
Jan 12, 2019 • 48 min
Today we have a great conversation with my good buddy and pal Adam Erhart. We sit down to talk about content marketing strategy and his outlook marketing for 2019. Adam and I are, some would say, marketing nerds (but our wives still love us)… so I really…
112 - Hitting Rock Bottom - My Story
Jan 11, 2019 • 24 min
They say “comedy is tragedy over time” - and on this episode I put on the vulnerability hat and just go for it. I had a really rough transition period from my 9-5 job to starting my own thing. There were milestones along the way, guiding my path…
111 - Self Awareness Is Like an Onion…
Jan 9, 2019 • 10 min
Loved this quote from the book “The Subtle Art of Not Giving a ____” by Mark Manson about Self Awareness… And, part 1 of this double-header is - if you water it, it will grow. I don’t care what it is, literal or metaphorical, if you feed something it…
110 - Your Business Ingredients (Using What You Already Have to Make More Cool Stuff)
Jan 7, 2019 • 9 min
This weekend we went to our favorite fast-casual restaurant - MOD Pizza. It’s one of the few places that we ALL enjoy going to as a family. They had something new on their menu… and I had a simple realization about it that I wanted to share with you today…
Ep 109 - 3 Killer Business Ideas Crushing It Right Now (Plus Dec. Influence/Income Report)
Jan 4, 2019 • 27 min
Ep 108 we talked about 3 business ideas that I had tried that didn’t quite work out as planned. Today we talk about 3 businesses that are absolutely crushing it and what we can learn from them. They are: Stitch Fix Planet Fitness Bass Pro And a special…
108 - A Business Wake - R.I.P. to These Failed Business Ideas
Jan 2, 2019 • 16 min
The signs are all around me … every morning I pass by 2 failed business ideas on my way into my home office (no our home isn’t that big; 1 is in the garage and 1 is glued to the window pane of the french doors of my home office). What have you tried and…
107 - What If Our Best Days Were Ahead of Us?
Dec 31, 2018 • 11 min
I sat around the room with 3 others guys about my age. Someone asked the ice-breaker question of when were we the most proud? All of us recounted tales of conquering some high school opponent or an achievement from college. “Huh…” I wondered. This is kind…
Sunday Conversation #3 - Diana House: How to Make 2019 The Year of Profit
Dec 30, 2018 • 59 min
Diana House is a lawyer turned award winning serial entrepreneur. She has been building businesses for a decade in the e-commerce and real estate spaces and has been recognized as a top 20 under 40 by Business London and as well as of the top female…
106 - The Escape Plan: Exactly How To Leave Your 9-5 in 2019
Dec 28, 2018 • 10 min
Feeling the urge to leave your 9-5 job? I remember when I landed my first customer as a moonlighting side-hustle. It felt awesome. It validated that I could make a difference and get paid for it along the way. Now, I see my life in 2 segments - before…
105 - Google and YouTube are my Friends
Dec 26, 2018 • 5 min
Want to feel really empowered? You have a world of “how-to” at your fingertips. Use the tips on this episode to never get “stuck” again with something hard. Links:
104 - Ship Your “Thing” And Stop Stealing From Those You Seek To Serve
Dec 24, 2018 • 7 min
Merry Christmas and Happy Holidays from the Cody Builds a Business Podcast. This week will have a little different format so (1) I can stay consistent and hold myself accountable to awesome content creation and (2) you can still grab the big ideas over…
Sunday Conversation #2 - Diana Tower: How to Grow Your Business With Engaged Online Communities
Dec 23, 2018 • 46 min
Today’s interview is with Diana Tower. Diana is an engagement strategist for top online entrepreneurs with paid membership communities. She’s the author of two ultimate guides on building and engaging online communities, has been featured in Forbes and is…
103 - Untangle Your Cord Before You Vacuum (And Other Maxims For Productivity)
Dec 21, 2018 • 10 min
We’ve all heard “dig your well before you’re thirsty” - but I haven’t dug a well in a long time. OK, never. As I observe our kids and our crazy busy lives, I have 3 updated maxims that you can use in your business and life today. Thank you for listening!…
102 - 2018 Biggest Losses (Where I Bombed)
Dec 19, 2018 • 19 min
I’m naturally optimistic. I believe that things tend to go my way and work out for me. So I had to really think hard about my year to find the places I think I missed it. And, after a few minutes of contemplation, I came up with $30-50K I’d love to have…
101 - 2018 Biggest Victories (Where I Crushed It)
Dec 17, 2018 • 17 min
2018 was awesome. I started this podcast, I wrote a book, and spent a crap-ton of money on personal development and relationships. I also took some great trips for personal and business and grew deeply as a person, (personal and business). Lest you think…
Sunday Conversation #1 - Dr. Chris Zaino: I Am Hero & The Most Successful Chiro Practice Ever
Dec 16, 2018 • 68 min
Welcome to Episode #1 of Sunday Conversations. I am so honored to have Dr. Chris Zaino sharing his incredible true story… From winning Mr. America, training Xena: Princess Warrior, overcoming a life-threatening illness, and growing the largest chiro…
100 - The Journey So Far (Lessons from the 1st 100 Episodes)
Dec 14, 2018 • 20 min
We did it, fam! 100 episodes in. Thanks for joining me on the journey so far. Today on the show, we talk about 6 things I learned in the first 100 episodes… And YOUR favorite episodes (most downloads - maybe they were just the best titled)… And MY…
[Coming Soon] Something New From The Podcast
Dec 13, 2018 • 2 min
Special announcement for an upcoming enhancement to the show! You’re gonna love it. Tune in this Sunday 12/16 to find out more!
099 - What Can I Buy From You (+ JOMO)
Dec 12, 2018 • 10 min
Double feature today on Episode 99 of the Cody Builds a Business Show! Part 1 - how to introduce yourself more powerfully and be the most popular person at the networking event and… Part 2 - how to ditch FOMO and embrace JOMO to become more present and…
098 - Results May Vary (+ November Influence and Income Report)
Dec 10, 2018 • 13 min
Those 3 little words at the end of every great sales pitch - results may vary. Why is that? What is it about success that we have to claim that YOU’RE probably not going to achieve it? what if we did? Today on the show we look at one of the BEST terms of…
097 - The Essential Gift Giving Guide For Entrepreneurs
Dec 6, 2018 • 21 min
Looking for gift ideas for the entrepreneur on your list? On this episode I break down my top gifts I’ve given and received, for the office, for the road, for the mind, and for the body. For a full list of gifts mentioned here, go to…
096 - On Entrepreneurial Marriage and Parenting (Featuring Christy Burch)
Dec 5, 2018 • 54 min
Find someone who loves you like I love Christy Burch. She’s amazing - and she’s the reason I got into this whole crazy world in the first place. She has never-ending love and support and grateful doesn’t even begin to sum up how I feel about here. So,…
BONUS: The Good Old Days Were Totally Lame
Dec 3, 2018 • 10 min
Stop reminiscing about the ‘good old days’. I recorded this whole episode on an iPhone, Airpods, on free WIFI networks, transferred files with AirDrop… in an airport. The good old days sucked…
095 - The 2nd Biggest Objection Your Potential Customers Have Before Buying Your Services
Nov 30, 2018 • 9 min
Yes, we’ll talk about the 1st as well… but the 2nd… the 2nd is the one you want to really master. When you nail this, it makes your marketing, messaging, and advertising SO much easier. Get the new book! Go to to grab a free copy…
094 - The $100,000 Problem & Avoiding the Big Binge
Nov 28, 2018 • 14 min
Have you ever gotten behind on your fitness and then you did a crash diet or worked out too hard? Or ignored your email list until the end of the year and then scramble to show them some love? We have a special double-header episode today with 2 big…
093 - The Lesson I Learned 5 Pages In to Seth Godin’s New Book
Nov 26, 2018 • 15 min
Have you poured your heart and soul into a project only to have people turn up their noses at it? I made it a whole 5 pages into Seth Godin’s new book, This Is Marketing, before i had to put it down and record this episode for you. I’m your host Cody…
092 - QUICK TIPS - What Really Smart People Do (Who Not How)
Nov 23, 2018 • 4 min
Want to know what the really smart people do? They don’t waste time learning a new skill as much as finding a WHO that already has that skill and they pay them the money. Boom. This is the shortest episode yet, but MAYBE the most powerful. Want me to be…
091 - Give Thanks (Featuring Luke Burch)
Nov 20, 2018 • 14 min
Special Guest Alert! Luke Burch (my middle son) drops the mic on gratitude and how to actually function with a grateful heart. It’s not always easy but it’s worth it. (And stay tuned for the outtakes at the end). Get the new book! Go to…
090 - Get Rich. Not Famous (Musings on Michelle Obama, MC Hammer, and Seth Godin)
Nov 19, 2018 • 16 min
Think about someone you look up to on Social Media? The vaunted “influencers” - millions of fans, perfect tan, tone body, and the endless wardrobe. As much fun as it sounds to be “famous”, as we grow our business I’d rather be rich. \Want to be a guest on…
089 - (Danger) The Undisciplined Pursuit of More
Nov 16, 2018 • 7 min
In his book, “How the Mighty Fall”, author Jim Collins warns against the idea of the “undisciplined pursuit of more”. Companies greedily branch out from their core offering and get too thin… leading to disappointed customers (and eventually financial…
088 - An Overnight Success 10 Years In the Making
Nov 14, 2018 • 8 min
Is it possible to be awesome fast? Are there shortcuts to success? Ever learned a new skill and thought, “wait, i just started this, why am I not awesome yet?” Get the new book! Go to to grab a free copy now* The Cody Builds a…
087 - Focus on the Promise First & The Polish Later
Nov 12, 2018 • 14 min
The promise over the polish - Do you ever have an experience where they got the essentials wrong? Maybe you go to a restaurant and they horrible food but the bathrooms were clean. Or the movie theater had stale popcorn and the chair broke, but the…
086 - How to Start A Podcast For $0.00
Nov 9, 2018 • 17 min
Ever wanted to start a podcast? Today we document my journey through the first 86 episodes (and change) and how YOU can get started, too. I LOVE podcasting. It’s awesome. And this episode will show you how to get started. Use Anchor (no affiliation):…
085 - The Power of the Super Signature (It’s Like Finding Free Money)
Nov 7, 2018 • 10 min
The trouble with “Let me know if you need anything!” It sounds helpful, but it’s too open ended. People are dying to be led, and the Super Signature (pioneered by Dean Jackson) paves the way. As Taki Moore puts it, it’s like finding free money every time…
084 - My Interview from Copy & Content Podcast With Jon Cook
Nov 5, 2018 • 53 min
Today’s episode is my interview from the new Copy & Content by Jon Cook. I’ve known Jon for a few years now and he teases out some answers I never thought I’d give! Hope you like it. Listen/subscribe to Jon’s show here:…
083 - How to Be Easy To Refer PLUS October Influence and Income Report
Nov 2, 2018 • 20 min
Are you easy to refer? When I started Red Anchor Marketing, my private consulting firm, I told people I ran email marketing, traffic, and funnels for kind of everyone. Not specific. Not referable. It wasn’t until I got 100% clear on exactly who I served…
082 - How to Give With No Expectations
Oct 31, 2018 • 10 min
“Leverage” is fine in business, sports, and physics. But I’m not sure where it lands in my desire to build personal relationships. We are conditioned to be skeptical, wondering what their “angle” is. Let’s face it, we’re not conditioned to receive gifts…
081 - How to Make the Required Remarkable (+ How to “Own The Dinner Table”)
Oct 29, 2018 • 18 min
When was the last time you got more than expected? A year ago I upgraded my car from a 2004 model to a 2014 model. I bought it used and therefore didn’t get the FULL experience of all the bells and whistles on my car. A month later, I drifted out of the…
080 - How To Throw a Great Opening Hook: The Problem With Interruption Marketing
Oct 26, 2018 • 7 min
“Excuse me, sir! Sir! Pay attention to me!” Don’t you hate being interrupted? Studies have shown that even a 5-minute “interruption” or “quick question” can throw off our timing by 30 minutes or more. You have to stop what WERE doing, handle the…
079 - Why You Should Try Something New
Oct 24, 2018 • 11 min
When was the last time you tried something new? I remember when we first gave my kids sweet potatoes. They were mashed up but with a few chunks, and some potato hit some gag reflex and they projectile vomited across the room. Oops. But, if you don’t try…
078 - Expert Interview: Dr. Carrie Rose
Oct 22, 2018 • 56 min
Today we switch things up a bit - I interview Dr. Carrie Rose ( - she is brilliant when it comes to course completion rates and consumption. Using her influence, I went from my first ever online course (over 100 videos ant 20+ hours…
077 - The First Time I Built a 7-Figure Business From Scratch
Oct 19, 2018 • 19 min
Want to know the story of how I built a 7-figure business from scratch? That’s right, I’ve actually done it before (as part of a team, but still). I was a founding member of a team of 4 that started with literally no list and went to just shy of a million…
076 - The Success Path & The Power of Gamification
Oct 17, 2018 • 11 min
Like playing games? There’s something fun about learning the rules and then crushing your competition. Today’s episode explores how to use the power of games in our business.
075 - Selling the Dream (But Living the Nightmare)
Oct 15, 2018 • 14 min
Ever see someone who looks like they have it all? Exotic vacations, fancy cars, perfect body, hair and teeth? They also, typically, can teach YOU how to live JUST LIKE THEM in only a few minutes a day! They are the walking, talking, smiling definition of…
Bonus: Getting the Reps In (From Napa Valley 🍷)
Oct 12, 2018 • 8 min
The power of getting the reps in: I’m in Napa Valley with one of my clients - Girls Gone Strong 💪 and we are planning out world domination. One thing we noticed is the power of repetition. Getting going, getting started, getting better, and getting…
074 - The No Spin Zone (Why it’s Easier to Write Non-Fiction than Fiction)
Oct 10, 2018 • 8 min
Ever have a hard time telling the truth? It’s tempting to want to put a spin on a negative outcome to give it a false sense of accomplishment. But, just like I tell my kids, life is WAY better and easier when you just tell the truth and own it. **Get the…
073 - Fall Gift Giving Guide (How to Give Better Gifts)
Oct 8, 2018 • 16 min
What’s the best gift you’ve ever received? The worst gift I can remember was, after winning some kind of award, I got unlimited car washes for 3 months. The only problem was, I was driving my old beater from college (1998 Nissan Altima) and I would have…
072 - You Are Not Alone (PLUS Sept. Influence & Income Report)
Oct 5, 2018 • 14 min
Ever feel like you don’t belong? Like you’re on this journey of life and business alone? Today I’m going to share with you the 4 words that are guaranteed to get you more engagement in your marketing message - leading to a stronger sense of belonging in…
071 - Choose to Make it Work
Oct 3, 2018 • 10 min
What do you do when you face a challenge, when you hit a fork in the road? Do you throw in the towel, or keep plugging along? Today on the show we talk about a little known fact of my previous life that may surprise you, and a lesson I learned in 1999…
070 - The ABCs of Networking
Oct 1, 2018 • 16 min
“What’s wrong with your husband?” This question (posed privately to my wife after another one of my failed attempts at socializing) was a wake up call. I had to make 2018 all about focusing on relationships. This episode covers the ABCs of relationships…
(Pt 2) - Behind the Scenes at Mastermind Talks
Sep 28, 2018 • 7 min
Part 2 of my behind the scenes access at Mastermind Talks in park City.
Bonus: Live from Mastermind Talks Park City - 2018
Sep 26, 2018 • 7 min
“Don’t focus on your resume - focus on your eulogy” … and other key takeaways from Day 1-2 at MMT.
069 - The Purge (Plus What I’m Up to This Week)
Sep 24, 2018 • 17 min
I’ve automated what I can… but there are so many little open loops in my life - it’s enough to drive you crazy. :) Today we talk about the PURGE - what I’m deleting and why. Thanks for checking out today’s episode of the Cody Builds a Business Podcast!
068 - Winners Always Quit
Sep 21, 2018 • 9 min
The saying “winners never quit, and quitters never win” is categorically false. Sorry. The truth is - winners quit all the time. They quit doing the crap that doesn’t serve their overall mission, they quit marketing tactics that don’t work, they quit…
067 - Don’t Worry About Getting it Right, Get it Going
Sep 19, 2018 • 5 min
Ever want to get things “JUST RIGHT”, all the ducks in a row, before you launch something? What a waste… When I launched my podcast I didn’t have an intro (and have made/changed one 3 times). When I launched my book I didn’t have an important URL that was…
BONUS: “Netting Up” From Toronto 🇨🇦
Sep 16, 2018 • 10 min
Recorded in the hallway of the SoHo Met hotel in Toronto Canada… My buddy, Nicholas Kusmich ( hosts 2-day workshops and has started putting a “mastermind” in the front of them… Today was so awesome (Sunday) and I wanted to…
066 - People that Pay, Pay Attention
Sep 14, 2018 • 12 min
Have you ever gotten anything for free (that maybe you shouldn’t have received… such as a bootlegged login to a course or something like that)? Conversely, have you ever paid a PREMIUM for a service… say, front row seats to Hamilton? Or a $25K Mastermind?…
065 - Your Biggest Expense Is…
Sep 12, 2018 • 10 min
What’s the biggest expense in your business? You might think (and you’d be wrong) that it’s payroll, insurance, taxes (close but still wrong). The #1 expense in your business is revealed in this episode. **Get the new book! Go to to…
064 - Funnel Fundamentals (Do This First)
Sep 10, 2018 • 9 min
My landing page is currently opting in at 95.79% (not kidding). How is this so? Simple. I’m focusing on the fundamentals of the page. It’s an offer they want, it’s easy to get, simple to consume. My sales page isn’t converting as well, by the way, but I’m…
063 - Sorry, There’s No “Right Way” To Start Something
Sep 7, 2018 • 8 min
One of the most common questions I get with private clients and coaching student is, “what’s the ‘right’ thing to do first?” What they mean is, they have a lot of options and they don’t know which one is best. Which one is perfect. Truth is: there is no…
062 - Give It Away Now (+ August Influence & Income)
Sep 5, 2018 • 12 min
What’s the most powerful word in the English language? Ok, at least in marketing? F R E E We’ve all heard it, “give away your best stuff for free” but what does that look like in practice? I gave away a bunch of stuff last month for free and today we talk…
061 - Overcoming Entrepreneurial Fear
Sep 3, 2018 • 11 min
Ever have trouble sleeping? Today we talk about how fear keeps us awake and from our dreams. I also include a simple 3 step framework that will help you overcome any emotion (but we’ll stick with Fear on this episode). **Get the new book! Go to…
060 - “Pay Attention To Me!” (👈 A How-To Guide)
Aug 31, 2018 • 14 min
Let’s talk about how to get people to pay attention, whether you’re trying to save people from hell or drag them into it? What the heck does that mean? Wow… haha (got dark there for a minute). To get people to actually pay attention and do something, you…
059 - This Is Not a Zero Sum Game
Aug 29, 2018 • 6 min
The coffee shops in town all love each other (and they all probably share a mutual dislike for chain coffee shops). They brew each others coffee, they refer each other business, the are in LOVE with the solution they provide (awesome, local coffee), and…
058 - You Need Bigger Vision (And How to Get it)
Aug 27, 2018 • 15 min
When we were in San Diego with our kids (for their first time seeing the beach) we joked with them that a little mound of sand by the inland hotel was “the beach.” They knew we were joking… but a few hours later were in true awe when they experience the…
057 - Next Stop: Collaboration
Aug 24, 2018 • 8 min
What to do when you’re “full” and can’t help any more people? Sounds like a good problem to have but I’m assuming you’re in business to help people get a result. And if you’re turning away customers, you’re not helping as many people as you can. Today we…
056 - There is No Such Thing As Balance
Aug 22, 2018 • 18 min
The Balance Fallacy - have you ever said to yourself that you feel out of balance? Or you want more balance in your life/work/career? Well, rest easy, because there is no such thing as balance. This episode unpacks the 5 areas of your life you can focus…
055 - Are You A Helicopter or a Tank?
Aug 20, 2018 • 9 min
With the proliferation of online personality tests and profiles (DISC, Myers-Briggs, BOLT, COLBY) - I made up my own… Tanks, Helicopters, and Planes There’s a reason and a season for each - which one are you? The Cody Builds a Business Podcast is the best…
054 - Why You Need To Offer More Speed & Comfort
Aug 17, 2018 • 9 min
Maui is my favorite place on the planet… the sun, surf, beaches, forests, winding roads and perfect climate… My wife and I went to Maui to celebrate our 10 year anniversary (which was 5 years ago) and we were blown away. Now, when it comes to our…
053 - How Much Pain Can You Endure?
Aug 15, 2018 • 7 min
Life is not about trying to run from pain - it’s about the type of pain you’re facing, and if it’s worth it to you in the end. Thanks for checking out this quick-tips episode of the Cody Builds and Business Podcast. The Cody Builds a Business Podcast is…
052 - Contextual Congruence and the End of Techno Speak
Aug 13, 2018 • 11 min
Ha - ok what does THAT even mean? Every tribe around the world (retired Air Force pilots, hobby shop enthusiasts, fitness trainers, online marketers… etc) has their own jargon. And it’s so tempting to spout that knowledge, jargon, and vocabulary with…
051 - The Marshmallow Eaters
Aug 10, 2018 • 10 min
There is much joy and celebration among the Burch men today… we also talk about why backing into your parking spot may help you make more money, and what the heck does ANY of this have to do with marshmallows?!?! Link to Stanford Study:…
050 - Birthday 🎂 Special of Gratitude and Awesomeness
Aug 8, 2018 • 16 min
It’s my birthday! 🎂 Today I spend a few minutes reflecting on all the awesome lessons I’ve learned in the last few years. Last year was a year of great gratitude and growth and I’m forever thankful. Here’s a taste of what I’ve learned… How to get out of…
049 - The Rise of Micro Skills
Aug 6, 2018 • 14 min
Good news - the easiest way to charge more for your products and services is by by adding micro skills. We also talk about how to become the best entertainer at Sea World, and why you should be like The Rock (Dwayne Johnson that is), and how to start…
048 - July Income & Influence Report
Aug 3, 2018 • 10 min
it’s that time of the month again - today we take a look at my July “Influence and Income” report… how has my network and influence grown, what did i spend on ads and marketing, and how much money did I make. We also talk about a little limiting belief…
047 - Cody Goes For a Ride
Aug 1, 2018 • 15 min
What makes a great story? What is the difference between a remarkable business that people can’t shut up about and a forgettable one that never takes root in the mind of your customer? And how the heck can we sell our same products/services for MORE than…
046 - The Power of Rest - Cody Takes a Vacation
Jul 30, 2018 • 6 min
🐻 Recorded in San Diego California 🐻 Do you struggle to slow down? To take a break? I’ve always struggled with stopping for awhile. Seems like there’s always something new to do… another task, another campaign, another event… Today’s episode talks about…
045 - It’s the Body of Work
Jul 27, 2018 • 7 min
Did you catch lightning in a bottle? Have you ever severely let someone down? Well, if you’re looking to serve your clients in the long term, I have great news for you. It’s not the last project or the biggest success / flop - it’s about the BODY of work.…
044 - Be Like Jim (From the Office)
Jul 25, 2018 • 8 min
A so-called overnight success often comes after YEARS of hard work… Today we take a look at the career of John Krasinski and how he went from a goofy actor on the Office to writing/directing/producing and starring in one of the best movies of 2018… It…
043 - The Case of the $239 Jeans
Jul 23, 2018 • 12 min
What’s the most expensive item of clothing you’ve ever purchased? Earlier this year I was in Miami and I got hustled into buying a $239 pair of [the best] jeans [that I’ve ever owned]. AND - we talk about what this has to do with your business and how you…
042 - If You’re Going Through Hell… Keep Going
Jul 20, 2018 • 13 min
Life is tough. Being an entrepreneur is hard. Here are three things I do when things seem hard. I’m proud of those that are in the fight and going for it. Don’t give up! The Cody Builds a Business Podcast is the best business podcast. It’s your front row…
041 - Burch Bros Buy a Bugatti (and Dream Dominos)
Jul 18, 2018 • 13 min
The Bugatti Veyron is one of the fastest (and most expensive) cars on the planet. From early on, my kids have always seen this as the penultimate vehicle. The only problem? They’re SUPER rare (and expensive). But when my kids say they want to buy one, I…
040 - Your Step By Step Guide To Marketing Your Stuff
Jul 16, 2018 • 6 min
The World Cup wrapped up today (congrats France 🇫🇷) and as I was watching, I noticed a key thing - not every kick is a shot on the goal. There are passes, defensive kicks, clearing the ball, crosses, and a bunch of other ones… (Not a soccer fan, sorry).…
039 - The Thing About Magnets…
Jul 13, 2018 • 15 min
Magnets can attract, but they can repel as well… My parents are in town this week looking at homes in Colorado and I’ve had so much fun watching the sales process… And I’ve found there’s 3 ways to sell stuff… you can “chase” (like my 7 year old chasing a…
038 - 3 Words to Ask Yourself 100x a Day
Jul 11, 2018 • 20 min
A speaker, Brandon Craig, recently said a 3-word phrase that has been haunting me (in a cool way) since I heard him repeat it in November 2017. This 3-word phrase is now a part of my daily life in every decision I make. Brandon’s Website:…
037 - On Small-Town Politicians and Almost Drowning
Jul 9, 2018 • 22 min
Have you ever felt overwhelmed in life or business? Last week I was swimming with my nieces and nephews over July 4th and was struggling to keep my nostrils above water… I also watched in dismay as local politicians wasted time, money and hair spray AND a…
036 - Start Simple. Get Fancy Later (Maybe)
Jul 6, 2018 • 5 min
When you were learning to ride a bike… I’m sure, like me, you fell a few times and skinned your knees. You may have surmised, “this is HARD!” But after a few more tries you got better and found out, “wait! This is easy!” What changed? The bike is still…
035 - Ask for the Sale! Please!!
Jul 4, 2018 • 10 min
If someone has a YOU shaped problem you OWE it to them to offer them some help. Today I discuss 2 crazy, harrowing tales of people not asking for the sale and it’s crazy! Bonus - I also include the amazing 3-word upsell you can use in your business…
034 - Influence & Income Report for June 2018
Jul 2, 2018 • 8 min
Today I pull back the curtain and reveal how much my influence (and income) have grown in June. This is the second of a monthly series of reports on what I’m doing, what’s working now, what I learned, how much I spend on ads, and how much I made in sales.…
033 - The Perfect Client
Jun 29, 2018 • 12 min
How to work with the best, most awesomest clients only and avoid the life-sucking horrible clients. 🧟 The Cody Builds a Business Podcast is the best business podcast. It’s your front row seat to watching me build a 7-figure online business from scratch…
032 - The Best Investment You Can Make
Jun 27, 2018 • 20 min
What if you could invest $2,500 and turn it into $60,000 in 4 months. Would you take that deal? In this crazy world, of ALL the places you could put your money I want to tell you about the BEST investment you can make… period, end of story. I’ll also…
031 - You Should Be Premium Priced
Jun 25, 2018 • 15 min
Would you rather sell 12 cups of $0.25 lemonade or 1 cup of $3 cold-brew coffee? Would you rather have 20 clients pay you $500/month or 5 that pay you $2k / month? Today’s episode will show you how to reverse engineer a million dollar business, and I take…
030 - The Danger of “How It’s Always Been Done”
Jun 22, 2018 • 19 min
“It’s just the way things are done around here.” Well, what if that’s a stupid way to do it? What if that old way doesn’t support your model, team, or customer base? Are you open to changing it? Today we talk about outdated HOA policies, stupid swim…
029 - The Key To Happiness
Jun 20, 2018 • 8 min
What do you do when things don’t go your way? When circumstances in life or business aren’t exactly how you planned them to be? The thing is - so much of our life is totally out of our control, yet so often we let these little moments get under our skin…
028 - Getting People to Throw Their Credit Card You
Jun 18, 2018 • 10 min
How do you get people to throw their credit card at you and then dance and cheer afterwards? AND …. Have you ever met one of your heroes face to face? I did… today. Listen to those 2 stories and more… The Cody Builds a Business Podcast is your front row…
Bonus: Live from Toronto 🇨🇦
Jun 15, 2018 • 6 min
Quick thoughts on why I go to events and how to not get overwhelmed with all the cool new stuff you learn!
027 - The Message We All Need Right Now
Jun 13, 2018 • 4 min
Do you ever feel like you don’t stack up? Or that you can’t launch your product / service / idea / non-profit to the marketplace because someone else already did it? “They’re more famous!” You say… So you hide it away, selfishly keeping it from the world…
026 - I Made My First Sale!!!
Jun 11, 2018 • 7 min
We’re on the scoreboard! This has been a crazy week since my podcast with Dean Jackson (check it out, it released on 6/10/18 and it’s episode 100 of the More Cheese Less Whiskers podcast). On this episode we talk about how I’m packaging my offer, what I…
025 - The Who, How, Hold Framework To Create Any Content
Jun 8, 2018 • 5 min
Learn the simple 3-step framework to use when you want to make ANY content. I just mapped this out on my whiteboard and it took about 5 minutes but saved me many hours…. it’s so simple. Enjoy! The Cody Builds a Business Podcast is your front row seat to…
024 - Why I’m Writing a Book (+ A Bonus Breakthrough)
Jun 6, 2018 • 15 min
Last week I had my call with Dean Jackson of the More Cheese Less Whiskers Podcast. In that hour long conversation with one of the greatest marketing minds of our time… I had 2 significant breakthroughs. 1 - I need to write a book (listen to learn exactly…
023 - Influence and Income Report for May 2018
Jun 4, 2018 • 14 min
Today I pull back the curtain and reveal how much my influence (and income) have grown in May. This is the first of a monthly series of reports on what I’m doing, what’s working now, what I learned, how much I spend on ads, and how much I made in sales.…
022 - Follow Fewer People
Jun 1, 2018 • 10 min
Why I unfollowed Gary Vee… and who I’m following (online) instead. And the difference between just in CASE learning and just in TIME learning. The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from…
BONUS: Bagel Bites With Benefits…
May 30, 2018 • 7 min
The power of BENEFITS over FEATURES of your product/service/idea. On this Bonus episode I compare / contrast Bagel Bites marketing tactics with another common household item and what it means for YOUR business… The Cody Builds a Business Podcast is your…
021 - Cody Catches a Break
May 28, 2018 • 13 min
More cheese, “Funnel A Day” update, and we talk about my upcoming launch/promotion. ——————— The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have…
020 - How to Grow Your Business Through Challenges
May 25, 2018 • 17 min
How long has it been since you pushed yourself out of your comfort zone? Did you FINISH the challenge you set for yourself? Did you grow or learn something about yourself (or people you love)? Today I talk about 3 times I found myself WAY out of my…
BONUS: Consider the Alternatives…
May 23, 2018 • 7 min
One way to price your product or service is to get your potential customer to consider the alternatives to engaging with you… We unpack that concept in Today’s bonus episode. Enjoy! The Cody Builds a Business Podcast is your front row seat to watching me…
019: The Myth of “1-Stop Shops”
May 21, 2018 • 6 min
News Flash: You are not 3-in-1 (or 11-in-1) Shampoo/Bodywash/Conditioner. In fact, you’re bad at a lot of things. Like, a LOT. (And that’s OK). But what are you REALLY good at? And why does that matter? The Cody Builds a Business Podcast is your front row…
018 - Modern Marketing with Adam Erhart
May 18, 2018 • 18 min
Today we talk marketing with Adam Erhart. Adam is the host of the Modern Marketing Podcast and the Modern Marketing YouTube channel (among a bunch of other cool things). I met Adam at an event in December, 2017 and we immediately hit it off. He’s a super…
017 - Start Your Business! (For less than $100)
May 16, 2018 • 15 min
Learn how I launched a multi-6 figure business in 10 months on less than $100 (less than $50 really). The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you…
BONUS: Funnel a Day Promotion Update (1/2 way point)
May 14, 2018 • 5 min
UPDATE: I’m building marketing funnels LIVE on Facebook in May. This is the halfway mark (almost) and we check in and see how it’s going. The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from…
016: 7-Figure E-Commerce Business Feat. Jaime Cross
May 12, 2018 • 17 min
Jaime Cross is the Founder of MIG Soap which just crossed over the 7-figure mark in retail sales. She’s an inspiring entrepreneur that has built her hand-made soap and beauty product business from her garage to a huge manufacturing facility here in…
015 - How to Lose Clients and Get them to Resent You…
May 11, 2018 • 8 min
How to “win” the battle in business but for sure lose the war… The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any comments or ideas for…
BONUS: The Most Powerful Thing In Your Business Ever
May 9, 2018 • 6 min
If you have THIS in your business your life gets a lot easier… PLUS - the craziest subscription I’ve ever signed up for… The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die…
014 - The One Where Cody Starts a Cult
May 7, 2018 • 15 min
I planted a flag in the ground. Are you with me, or not? To check out the page mentioned in this episode go here: The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business…
013: A Message from Future Cody
May 5, 2018 • 8 min
Today we have a special guest (Future Cody) with a special message for Present Day Cody… The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any…
012 - Funnel a Day in May
May 2, 2018 • 9 min
I’m building a funnel a day in May (live on Facebook). Today we talk about Day 1 (May 1), the funnel I built, how I promoted it and how it went. If you want to apply to have a funnel built by me on Facebook click here:…
011 - The One Where Cody Unplugs
Apr 30, 2018 • 22 min
3.5 days with no technology… How did I survive? We unpack my 5 most shameful uses of tech, my top takeaways from going off the grid for 3.5 days in coastal Georgia, and why it’s important to be 100% present with others. The Cody Builds a Business Podcast…
010: Cody Goes to the Movies
Apr 27, 2018 • 14 min
Cody’s 2 favorite movies that shaped his entrepeneurial journey. SPOILER - 1 is a musical. And the other one is a cartoon (that is also a musical *gasp*!). Does Cody love musicals? Does he hate action movies? Can a man with 3 sons love musicals and set a…
009: The One Where Cody Is Productive
Apr 25, 2018 • 10 min
How do you know if you’ve had a great day? Do you feel like you can never keep up and it’s never enough? On this episode, we talk about a super simple framework you can use to evaluate if your day was productive or if it left something to be desired. The…
BONUS: The Blackout Club
Apr 24, 2018 • 3 min
BONUS episode recorded from the airport en route to a super intriguing opportunity
008: The One Where Cody Hatches a Scheme
Apr 23, 2018 • 10 min
Why is it important to be remarkable? We explore that concept in today’s episode. We talk about the concept of remarkability from Seth Godin’s book the Purple Cow, and what master marketer Russell Brunson is up to with his new podcast. The Cody Builds a…
007 - [Rant] No One Cares About You
Apr 20, 2018 • 7 min
Hey there - no one cares about you. But it’s our favorite thing to talk about (look at me and my awards and accolades, certifications and trophies… I’m awesome!) Your customer doesn’t care. They are in pain. They are in search of a solution. Learn more on…
006: The One Where Cody Gets His Brain Picked
Apr 18, 2018 • 8 min
What is the most valuable asset in your business? Your computer? Your stand-up desk? Your hoverboard (please don’t tell me you have a hoverboard). I’ll give you a hint: please stop asking this question, “Can I pick your brain?”. Today we talk about my…
005: The One Where Cody Takes a Mulligan
Apr 17, 2018 • 10 min
How do you recover from a disappointment? Today we talk about how to pick yourself up and dust yourself off when things don’t go your way; how to behave like a prizefighter and when you see adversity, how to duck or get out of the way before it knocks you…
004: Case Study - My First Webinar (Ever)
Apr 13, 2018 • 11 min
Get a behind the scenes look of my entire webinar campaign (the first one ever). We cover the strategy of the webinar funnel and the ads, as well as the selling / launch of the product itself. And, as a marketing-agency-owner by day I was SUPER surprised…
003: Find Your Market Using the 5 F’s Framework
Apr 10, 2018 • 12 min
Welcome to Episode 003 of the Cody Builds a Business Podcast. On today’s episode we’ll be talking about how to sell anything using the 5 F’s Framework… the proven framework I use BEFORE selling anything … and it works like crazy in ANY market, with ANY…
002: My First Ever Marketing Campaign
Apr 9, 2018 • 13 min
On this episode of the Cody Builds a Business Podcast, I tell you about the first ever marketing campaign I’m running to grow my list and sell my product… You’ll learn the exact offer I’m making, the product I’m selling, and the technology I’m using to…
001: 5 Lessons I Learned In 1st Year As Entrepreneur
Apr 9, 2018 • 16 min
On this episode of the Cody Builds a Business Podcast, I share with you the 5 key lessons I learned in my first year as an entrepreneur. If you have a dream or vision of building a business, then this episode is for you… In Ep. 001, I unpack the how to…
Episode 000: Cody Builds a Business TRAILER
Apr 9, 2018 • 0 min
Welcome to the Cody Builds a Business Podcast! This is your front row seat (with backstage passes) to watching me build a business from scratch. Follow along as I start with 0 fans, 0 subscribers, 0 email list and build an online marketing business to 7…