Cody Builds a Business

Cody Builds a Business

anchor.fm/cody-builds-a-business
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list…). Will he succeed or will he fail? Stay tuned to find out for yourself. …Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list…Thanks for joining me on my journey…


166 - How to Avoid Being “Unnecessary Yet Acceptable”
May 24 • 7 min
I was perusing the movie reviews for the new Aladdin movie and saw one critic say, “It was fine.” “Unnecessary but acceptable,” said another. Ouch. We are all creators and publishers - making things for the world to consume and engage with. And we need to…
165 - How I’d Market It: Online Assessment (Feat. Patrick Fisher)
May 22 • 49 min
Brand new: I recently put out the call for podcast guests to see who was willing to come on my show and talk about how to market their business. Bypass the exorbitant private coaching fees and let’s ask a few questions and see what we come up with.…
164 - Selling with Story (feat. Kyle Gray)
May 20 • 46 min
Today we sit down with author Kyle Gray. Kyle is a story telling strategist and author of 3 best selling books. His newest book is Selling With Story: How To Use Storytelling To Become An Authority, Boost Sales, And Win The Hearts And Minds Of Your…
163 - It’s Not Enough to Go Through The Motions; You Have to Actually Be Good
May 17 • 5 min
It’s not enough to just go through the motions. You have to actually get good at what you’re doing. Next: https://www.onehourfunnellive.com/home
162 - Don’t Know What You Got Till It’s Gone (Event Update)
May 15 • 13 min
Ever gone without something for a LONG time? It could be food, family, friends, business success…. It’s so much sweeter when you actually achieve your goal b/c the valley seemed so long and dark. Today on this BONUS episode I unpack a big idea I’ve been…
161 - How I’d Market It: Public Speaking
May 13 • 20 min
On this episode: How to use Funnels to grow your speaking business Which is better - digital vs. paper opt in? How to use FB ads in a stupid simple way that you wish you were doing 8 years ago Next, come chat about this in your business in Denver June…
160 - Why You Should “Own” Your Marketing Instead of “Renting”
May 10 • 10 min
What the heck does it mean to “own” your marketing? Here’s the deal - being intimately involved with the marketing of your business is the most important skill you can have in your business. Knowing HOW to generate leads and sales is critical. Ever meet…
159 - How I’d Market It: Real Estate (Featuring Andrew Fogliato)
May 8 • 38 min
Next up in our “How I’d Market It” series - real estate! I have a ton of realtor friends and connections (don’t we all). I met Andrew Fogliato in a private FB group for marketers and advertisers. He has a company called Just Sell Homes (website) which…
158 - How I’d Market It: Live Events (Feat. Alexis Dean)
May 6 • 61 min
Wanna listen in on a private coaching / brainstorming session with me and one of my super cool friends? Today’s chat is with Alexis Dean; we’re talking about how to market live events and experiences (which is timely b/c she had one last week and mine is…
157 - “I Need A Safe Space to Ask Stupid Questions”
May 3 • 5 min
“I have a stupid question but I need a serious answer.” I was talking to a friend this week and he mentioned he has no idea what to do about his marketing. He said he felt dumb and wanted a place to ask stupid questions. This super short episode talks…
156 - How I’d Market It: A Book (Traditional or Self-Published)
May 2 • 10 min
Are you writing a book? Do you want to write a book? Have you written a book? This episode is for you. Things really changed for me when I decided to write a book in the summer of 2018. This episode reveals how you can use the power of funnels to sell…
155 - Why I’m Not Charging Thousands of Dollars for an Event Ticket
May 1 • 6 min
Do you ever get a huge pain in your business, you find the perfect solution and then you launch and you realize that it’s thousands and thousands of dollars… Bummer… The promise land is just over the hill but you have to pay $4,995 to get over the hill.…
154 - Free Your Potential, Find Meaning, Live Life on Purpose (ft. Mike Flynn)
Apr 29 • 50 min
Today we sit down with Author Mike Flynn. He has a new book called “Master the Key: A Story to Free Your Potential, Find Meaning, and Live Life on Purpose” which you can get on Amazon here. Mike is also the host of the Impact Entrepreneur Podcast (link)…
153 - Wait, Kevin Hart Workshops His Content for How Long?!?
Apr 26 • 4 min
I was shocked to hear how one of the funniest celebrities prepares for his specials. It takes him… longer than you or I are working on our content and material. So why do we expect it to work instantly? It won’t…. How long do you workshop your content…
152 - There’s No Winning a Miserable Race
Apr 24 • 4 min
If you have a part of your business that you absolutely hate - you have my permission to either stop doing it or delegate it to someone else. Blogging, SEO, videos, content creation, etc… if you hate it you just won’t magically love it someday. Try…
151 - Turn What You Already Know, Love, & Do Into A Successful Membership Biz w/ Stu McLaren
Apr 22 • 31 min
Thank about how many memberships you’re a part of? How many subscriptions do you have to software, food, goods, and services? If you’re like me, it’s a ton. That’s why I’m so glad my friend, Stu McLaren is hosting a free workshop this week…
151 - Turn What You Know, Love & Do Into a Successful Membership Biz w/ Stu McLaren
Apr 22 • 31 min
Thank about how many memberships you’re a part of? How many subscriptions do you have to software, food, goods, and services? If you’re like me, it’s a ton. That’s why I’m so glad my friend, Stu McLaren is hosting a free workshop this week…
150 - The People That Show Up Are The Right People
Apr 19 • 7 min
You can’t worry about who didn’t show up. Bad timing, bad format, bad message, for whatever reason they’re not there. You can’t change that. You have to focus on those that DID show up. Serve them. Next… Hang out with me in Denver from June 6-9th, 2019:…
149 - Don’t Get Romantic About Your Idea, The Market Decides (Bonus)
Apr 17 • 5 min
The market doesn’t care… how much money you spent on the campaign how long you’ve worked towards your dream how much you LOVE the ad image you chose how clever you thought your landing page was… The market decides. Don’t get romantic about the **thing**…
148 - How to Sell Through Support Feat. Justin Janowski
Apr 15 • 48 min
Ever feel slimy when you have to sell something? If no, you’re not alone. A lot of us got into business to get people a result, and we dont naturally love the sales part. That’s why I’m so excited to bring you this chat with my friend and sales pro Justin…
147 - 1 Year Podcast Anniversary (feat. Jay Wong of Inner Changemaker Podcast)
Apr 12 • 65 min
I can’t believe it’s been a year - 160+ episodes in, 23,000+ downloads, and a whole lot of fun… To learn more about my livestream mentioned in the opener go here: https://www.onehourfunnel.com/livestream To learn more about guest Jay Wong, go here:…
146 - There’s No “Right Answer” But There IS a “Best Place to Start” (BONUS)
Apr 10 • 5 min
Hey! Good news. When it comes to running an online business there is no way to know exactly what to do next. However, we can start with what will give you the best chance of success and then test and measure. That’s why I’m so excited to be hosting you in…
145 - 3 Lessons Learned from a Private Virgin Hyperloop One Tour
Apr 8 • 12 min
A few weeks ago I went on a trip to the Virgin Hyperloop One offices in LA (website here). I learned 3 big lessons that I want to share with you. Enjoy! Next… Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com Get more…
144 - Who I’m Becoming (The Power of Human Potential)
Apr 5 • 12 min
There’s who we are (our circumstances, our labels we put on ourselves) and who we’re becoming. That gap is called “potential”. If you want to lean into your potential to serve others then this is for you: Hang out with me in Denver from June 6-9th, 2019:…
143 - The Potential of an Idea
Apr 3 • 11 min
You know that scene in The Dark Knight where Lucius Fox electrifies the mass of cloth and it becomes the Batman cape? That’s potential. A pile of nothing - that when a charge / tension is applied to it - becomes something awesome. The next time you get an…
142 - Cody Goes to Maximum Security Prison
Apr 1 • 24 min
Last week I went to Kern Valley State Prison as part of an entrepreneurial trip to help mentor those at the facility. This is part 1 of a 3 part series on the power of potential. For more info on Cat’s program go to https://www.hustle20.com/ For a link to…
141 - The First Time I Built a 7-Figure Business From Scratch (Rebroadcast)
Mar 28 • 21 min
It’s been a crazy week in LA and I can’t wait to tell you all about it (next week). In the meantime, enjoy one of my favorite episodes (Ep. 077 originally) of the story of me building a 7-figure business in about 12 months. See you next week!
140 - Is THIS the most important part of your business?
Mar 27 • 9 min
Understanding, mastering, and empathizing with this ONE thing is what you need in your business. And if you want to hang out in Denver I’d be honored to host you. www.onehourfunnellive.com
139 - Giving With No Expectations (Rebroadcast)
Mar 25 • 11 min
It’s Spring Break here in Colorado so I’m doing something I’ve never done before… I’m rebroadcasting some of my favorite episodes from 2018! This one is Ep. 082 and is about giving with no expectations. Next… Hang out with me in Denver from June 6-9th,…
138 - Separate the Decision from the Details
Mar 22 • 8 min
Want more engagement on your offers? Try this - separate the decision from the details. Listen in to learn more and apply this to your business and life! Next… Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com Get more…
137 - Why You Need Leverage (And How to Get It)
Mar 20 • 5 min
8th grade physics recap. Leverage. It’s one of the words that’s overused in the world so much so that we don’t even hear it anymore. But let’s think about it for, oh, 5 minutes on this short episode. Want to jump in on the 100 Leads Challenge? Go here:…
136 - Why I Shot 279 Personal Videos in One Weekend
Mar 18 • 6 min
Do what doesn’t scale. Like, I don’t know, shoot 279 videos in a 3-day span. Join the 100 Leads Challenge here. Next… Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com Get more leads than you know what to do with by…
SC14 - Tyler Hill: On Meaningful Hospitality and Creating Amazing Customer Experiences
Mar 17 • 45 min
I loved this chat with Tyler. He’s the co-founder of the best coffee shop in town (maybe the state? Dare I say the country?) If you’re within 30 miles of Colorado Springs you HAVE to come to Loyal Coffee and see what Tyler and his friends have created.…
135 - How to Create More Successful Customers
Mar 15 • 11 min
The more successful customers we can create the better off we’ll be. But we can’t create customers out of thin air, can we? That’s why I’m beating this drum around lead generation. If we have qualified, hungry leads coming in on autopilot it’s hard to…
134 - The Real Reason Behind My “Prove Them Wrong” Sign
Mar 13 • 12 min
If you’ve seen any of my videos, FB lives, or ads, you’ve likely seen my “prove them wrong” sign behind my desk. Heck it’s even in the photo for this podcast. Today on the show I reveal the real reason behind the sign and what it means. The answer may…
133 - Commit First; Figure Out the Details Later
Mar 11 • 7 min
When you know, and I mean you KNOW that something is the right thing to do - you have to COMMIT first. The details will sort them out later In your business, personal, financial, or relational life, COMMITTING is what makes all the difference. Next… Hang…
SC13 - Khaled Elmasri: Reinventing Yourself Through Experiential Events
Mar 10 • 46 min
Khaled is always smiling. I love that about him. He’s the kind of dude that just lights up a room. He has been in the fitness space for a long time and also was part of my inspiration to start doing live events. I really enjoyed this chat with Khaled - to…
132 - The Email Formula That Boosted My Response Rate By 1,000%+
Mar 8 • 13 min
This is crazy - and too good not to share. I used a simple email formula to send a broadcast email to my list, and 10% of the people that opened the email actually replied to the email! Now we’re in business and we’re having a conversation about their…
131 - 3 Marketing Lessons from the Streets of San Diego
Mar 6 • 12 min
Last week at Traffic and Conversion Summit in San Diego I was approached by 3 different “entrepreneurs” with 3 very different approaches to marketing. This is one of the most fun episodes I’ve recorded in awhile. :) Enjoy Next… Hang out with me in Denver…
130 - Just in Time vs. Just In Case Learning
Mar 4 • 9 min
When you want to learn something “just in case” it can quickly lead to FOMO and burnout. When you learn something “just in time” it gets you in FLOW and it feels so good. If marketing your funnels and your business is “just in time” then I’d love to host…
SC12 - Justin Wise (Think Digital): “The Gurus Are Dead”
Mar 2 • 39 min
Today we welcome (with open arms) Justin Wise from Think Digital. Justin is a great dude, he runs a digital agency (like me) and he’s trying to blow it up (like me). We start with an interesting chat about the age of the guru being dead (you’ll see what…
129 - How to Maximize a HUGE Conference Without Getting Overwhelmed
Mar 1 • 11 min
I am freshly back from the Traffic and Conversion Summit 2019 in San Diego and WHOA, BABY was it awesome. There were so many awesome people there, so many great sessions, and so much to learn. So, how do you make the most of events like this without…
128 - How to Overcome Resistance to Creativity
Feb 27 • 6 min
“You can edit a page. But you can’t edit a blank page.” Sometimes, sitting on our couch eating potato chips, we wonder what mile 20 of a marathon will look/feel/taste like. But we’re not even in the game! We have to lace up the shoes and start hitting the…
127 - “What? So what? Now What?”
Feb 25 • 9 min
Today I have a DOUBLE HEADER of frameworks you can use to sell more stuff in your business. Whenever you’re trying to persuade someone to take a new opportunity there are different levels of belief to use. And, today, you get DOUBLE the frameworks all…
SC11 - Jon Cook (Keynote Content): Creating Clear Copy
Feb 24 • 42 min
Today on the show I welcome Jon Cook of Keynote Content. Jon is a good friend and writer that I’ve been working with for years. Whenever I need help with copywriting he’s my go-to guy. Also, if you want to see what Jon and I came up with:…
126 - Going All In; The Riskiest Thing I’ve Done
Feb 22 • 16 min
What does it mean to “Go All In”? Last week I was encouraged to do something that stretches me and my capacity to lead my family, company, and others around me. Today on the episode I talk about how I’m growing that container/capacity and embarking on the…
125 - How I Lost 2,183 Podcast Listeners In 1 Week
Feb 20 • 18 min
Andddd…. just like that they were gone. All these juicy new listeners I garnered in the first 6 weeks of the year I scared away after only a few episodes! My first thought was, “Dang it”. My second thought was, “I wonder why this happened” Followed by,…
124 - How to React to Criticism
Feb 18 • 9 min
The more we put ourselves out there (FB lives, webinars, trainings, YouTube videos, ads…) the more we expose ourselves to potentially negative feedback. Here’s how to appropriately react to it. //////////// Next… Get more leads than you know what to do…
Sunday Conversation #10 - Grant Baldwin: How to Start, Build and Grow a Speaking Business
Feb 17 • 43 min
Welcome to Sunday Conversation #10! Today’s guest is Grant Baldwin from The Speaker Lab (https://thespeakerlab.com/) Public speaking is near and dear to my heart - and I really enjoyed this conversation with Grant. There are some serious nuggets in this…
123 - The Struggle Isn’t Real. You Made It Up. (Plus Jan. Influence & Income Report)
Feb 15 • 17 min
If the pain/inconvenience you’re facing is GREATER than your desire to get the result - you’ll quit. If you stub your toe on the way to the gym and go back home… you’re not committed enough. If you burn your hand on the stove cooking a healthy lunch and…
122 - How to Get More Done By Priming Your Environment
Feb 13 • 10 min
By all measures 2019 is going amazingly well. I’m getting more done in less time with new productivity measures. And today we talk about a lesson I learned from David Goggins in his book “Can’t Hurt Me”. It’s about setting yourself up for success by…
Marketing Mini-Series (9/9) - Confirm - The 8 Things to Test Before Publishing Your Funnel
Feb 12 • 10 min
Just like a pilot doing a pre-flight check before catapulting the tube of metal into the sky… there are things we want to test before launching our funnel. This episode unpacks the 8 tests I run before I launch any funnel. Enjoy! Next… Get more leads than…
Marketing Mini-Series (8/9) - Connect - Tying it All Together
Feb 10 • 24 min
Ever order something at a restaurant and it comes out all wrong? Somewhere between your eyeballs seeing something on a menu and a plate of food arriving at your table - something happened. That’s what we’re talking about today. This is BIG BOY/GIRL stuff,…
Marketing Mini-Series (7/9) - Construct - Exactly Where To Send People You Want to Serve
Feb 10 • 14 min
When was the last time you built something with your own hands? Whether it was a piece of furniture from Ikea, or a fence / house / barn (???) - you look back on the results of your labor and go, “I DID IT!” It’s fun to build things. There was a void,…
Marketing Mini-Series (6/9) - Invitation - “I Made This For You” & The Cookie Approach
Feb 9 • 12 min
If we’ve done the other parts well, this part is a no-brainer. When we set out to serve others, know the market, know how to map out our offers, set the stage to help them and clearly communicate what we can provide - this part becomes EASY. “I made this…
Marketing Mini-Series (5/9) - Transformation - Stop Getting Testimonials & Do This Instead
Feb 8 • 13 min
The last time I asked for testimonials on a product, I got a lot of nice things said about me. “Cody is a nice guy!” and “he cares for your business!”. I was flattered… but that’s not what I was looking for. Your prospects are wondering if your product…
Marketing Mini-Series (4/9) - Specialization - Why YOU Are The Perfect Person At the Perfect Time
Feb 7 • 14 min
Ever feel like “I can’t do XYZ, because so-and-so already did it, and they’re faaammmous.” Or something like that? Not true and we need to stop telling ourselves that. At this point in the process we might be letting doubt creep in. And it’s not helpful.…
Marketing Mini-Series (3/9) - How to Monetize Your Offer and Serve Your Market
Feb 6 • 21 min
This is the moment you’ve all been waiting for - how do I monetize my offer in a way that makes sense? I don’t want to leave money on the table and I want to serve my people. This episode will show you exactly how, using speed and comfort, selling the…
Marketing Mini-Series (2/9) - How To Make Your Customer Think You Read Their Diary + 5 F’s Framework
Feb 5 • 23 min
Episode 1 of the Marketing Mini-Series was about WHY funnels matter (go back and listen if you need to). And today we talk about how to know your market and make them think you read their diary. How to make them feel welcome, heard, and served. Next… Get…
Marketing Mini-Series (1/9) - Why You Should Be So Passionate About Marketing Your Business
Feb 4 • 18 min
Welcome to Episode 1/9 of the Marketing Mini-Series - learn the WHY behind the Cody Builds a Business show and why I feel like I was put on this planet! Next… Get more leads than you know what to do with by checking out my free training:…
Sunday Conversation #9 - Alexis Dean: Advancing Female Entrepreneurs Through Shared Experiences
Feb 3 • 24 min
Today we chat with Alexis Dean, the CEO and Founder and Dovetail Community (https://www.dovetail.community/) - which is “A global organization on a mission to advance female entrepreneurs through collaboration, generosity, education, and unforgettable…
121 - There’s No Shame In Getting Knocked Down - Just in Throwing in The Towel
Feb 1 • 18 min
Tons to unpack on the show today. 1 - debrief on my 2nd ever live webinar 2 - celebration of my 2 year anniversary of jumping 3 - Launch of new funnel! Next… Get more leads than you know what to do with by checking out my free training:…
SPECIAL ANNOUNCEMENT: Why I Love January 31st
Jan 31 • 6 min
Today is a special day… 2 years ago, on this very day, I was wrapping up my last day of a 10+ year career at my 9-5 job. It was a small team (only 3 of us at the time) and you know what I remember most about that day? I remember it was particularly…
120 - Are You Casual, Committed, or Crazy?
Jan 30 • 12 min
Have you memorized your favorite football team’s entire roster including their shoe size and the name of their wives and girlfriends? If so, you might be a little crazy (and that’s not such a bad thing). Today on the show we talk about the 3 levels of…
119 - Does Email Still Matter in 2019?
Jan 28 • 11 min
Wondering if email matters? Should you give it up and go do something else? (Hint: NO). Today we talk about why email is still king - for reasons you may not have even thought of. Next… Get more leads than you know what to do with by checking out my free…
Sunday Conversation #8 - Ken Moskowitz (How Dinner With Gary V. Helped Grow Ad Zombies to 7 Fig+++)
Jan 27 • 46 min
Today’s guest is Ken Moskowitz from Ad Zombies. Ad Zombies is the world’s best flat fee copywriting service. I met Ken about a year ago after I commented on one of their ads. Long story short… we’re friends now. Haha. I really admire this dude and his…
Sunday Conversation #7 - Bella Vasta (How to Use Facebook Groups To Grow Your Business)
Jan 27 • 45 min
Welcome to Episode #7 of the Sunday Conversation Series - Today’s guest is Bella Vasta from Jump Consulting. Bella is best known for helping entrepreneurs grow their pet-sitting businesses (like… in a serious major way - she is the GO TO in this area).…
118 - Value Based Pricing Model (Stop Trading Time For Money)
Jan 25 • 12 min
If you have a toothache and need to get it extracted, would you rather the dentist go slowly or just yank it out? You get the same bill regardless - so it’s not about the amount of time they spend making your pain go away. The dentist is smart - they…
117 - Don’t Pressure Customers to Buy; Do This Instead
Jan 23 • 8 min
My parents are moving to Colorado. They worked with their realtor (technically) for about 10 years. Can you believe that? So, we don’t need to pressure our customers to buy. Instead, we need to set the table for them, show them what’s available, and…
116 - Cody Collaborates a Better Business
Jan 21 • 13 min
Something has shifted in the last few weeks. Things are going faster and getting better. Could be a lot of things - but I think that the main reason is the spread of word of mouth through the podcast. Could be that I’ve had great guests who have brought…
Sunday Conversation #6 - Kyle Gerstner: Serial Entrepreneur and Multi-Franchise Owner
Jan 19 • 32 min
As a first-gen entrepreneur I’ve always admired those that have been in the game from the time they were in diapers. That’s Kyle (basically). He started his first business as a young chap in Kansas, hustled hard and parlayed that into multiple other…
115 - “Someone Call An Ambulance” | The Scariest Night As A Parent
Jan 18 • 25 min
A small crowd had formed over me, holding my son’s limp body. Seconds earlier he was laying on a dog bed fashioned as a cot to keep his cold body off the cold concrete. “Someone call an ambulance!” an onlooker shouted. “Give them room!” exclaimed another.…
114 - How To Get More Done in 2019 By Becoming More Intentional
Jan 16 • 17 min
“What’s the point?” Ever ask yourself this? Like, you’re in the middle of an activity, conversation, or buying decision, and you wonder what’s the point of this thing? For me, the trouble starts at the gym. The point of the gym (for me) is to gain more…
113 - The Cobblers Kids; Half-Built Bridges; More Than Word of Mouth
Jan 14 • 17 min
Ever hear the saying “the cobblers kids have no shoes”? Or seen a half built bridge? Yeah we need to stop that. I’m launching a new funnel every week and you should get out of your own way and launch something cool. —— More Than Word of Mouth (new FREE…
Sunday Conversation #5 - Majeed Mogharreban: How to Grow A Speaking Business
Jan 13 • 36 min
This is one of the biggest known fears… public speaking. Most people would literally rather die than have to deliver a speech in public. But what if we were looking at “stages” all wrong? This podcast is a stage. A FB live is a stage. A YouTube video can…
Sunday Conversation #4 - Adam Erhart (Pt. 2): Content Marketing Mastery and The “Experts Curse”
Jan 12 • 48 min
Today we have a great conversation with my good buddy and pal Adam Erhart. We sit down to talk about content marketing strategy and his outlook marketing for 2019. Adam and I are, some would say, marketing nerds (but our wives still love us)… so I really…
112 - Hitting Rock Bottom - My Story
Jan 11 • 24 min
They say “comedy is tragedy over time” - and on this episode I put on the vulnerability hat and just go for it. I had a really rough transition period from my 9-5 job to starting my own thing. There were milestones along the way, guiding my path…
111 - Self Awareness Is Like an Onion…
Jan 9 • 10 min
Loved this quote from the book “The Subtle Art of Not Giving a ____” by Mark Manson about Self Awareness… And, part 1 of this double-header is - if you water it, it will grow. I don’t care what it is, literal or metaphorical, if you feed something it…
110 - Your Business Ingredients (Using What You Already Have to Make More Cool Stuff)
Jan 7 • 9 min
This weekend we went to our favorite fast-casual restaurant - MOD Pizza. It’s one of the few places that we ALL enjoy going to as a family. They had something new on their menu… and I had a simple realization about it that I wanted to share with you today…
Ep 109 - 3 Killer Business Ideas Crushing It Right Now (Plus Dec. Influence/Income Report)
Jan 4 • 27 min
Ep 108 we talked about 3 business ideas that I had tried that didn’t quite work out as planned. Today we talk about 3 businesses that are absolutely crushing it and what we can learn from them. They are: Stitch Fix Planet Fitness Bass Pro And a special…
108 - A Business Wake - R.I.P. to These Failed Business Ideas
Jan 2 • 16 min
The signs are all around me … every morning I pass by 2 failed business ideas on my way into my home office (no our home isn’t that big; 1 is in the garage and 1 is glued to the window pane of the french doors of my home office). What have you tried and…
107 - What If Our Best Days Were Ahead of Us?
Dec 31, 2018 • 11 min
I sat around the room with 3 others guys about my age. Someone asked the ice-breaker question of when were we the most proud? All of us recounted tales of conquering some high school opponent or an achievement from college. “Huh…” I wondered. This is kind…
Sunday Conversation #3 - Diana House: How to Make 2019 The Year of Profit
Dec 30, 2018 • 59 min
Diana House is a lawyer turned award winning serial entrepreneur. She has been building businesses for a decade in the e-commerce and real estate spaces and has been recognized as a top 20 under 40 by Business London and as well as of the top female…
106 - The Escape Plan: Exactly How To Leave Your 9-5 in 2019
Dec 28, 2018 • 10 min
Feeling the urge to leave your 9-5 job? I remember when I landed my first customer as a moonlighting side-hustle. It felt awesome. It validated that I could make a difference and get paid for it along the way. Now, I see my life in 2 segments - before…
105 - Google and YouTube are my Friends
Dec 26, 2018 • 5 min
Want to feel really empowered? You have a world of “how-to” at your fingertips. Use the tips on this episode to never get “stuck” again with something hard. Links: https://codyburch.com/ http://lmgtfy.com/
104 - Ship Your “Thing” And Stop Stealing From Those You Seek To Serve
Dec 24, 2018 • 7 min
Merry Christmas and Happy Holidays from the Cody Builds a Business Podcast. This week will have a little different format so (1) I can stay consistent and hold myself accountable to awesome content creation and (2) you can still grab the big ideas over…
Sunday Conversation #2 - Diana Tower: How to Grow Your Business With Engaged Online Communities
Dec 23, 2018 • 46 min
Today’s interview is with Diana Tower. Diana is an engagement strategist for top online entrepreneurs with paid membership communities. She’s the author of two ultimate guides on building and engaging online communities, has been featured in Forbes and is…
103 - Untangle Your Cord Before You Vacuum (And Other Maxims For Productivity)
Dec 21, 2018 • 10 min
We’ve all heard “dig your well before you’re thirsty” - but I haven’t dug a well in a long time. OK, never. As I observe our kids and our crazy busy lives, I have 3 updated maxims that you can use in your business and life today. Thank you for listening!…
102 - 2018 Biggest Losses (Where I Bombed)
Dec 19, 2018 • 19 min
I’m naturally optimistic. I believe that things tend to go my way and work out for me. So I had to really think hard about my year to find the places I think I missed it. And, after a few minutes of contemplation, I came up with $30-50K I’d love to have…
101 - 2018 Biggest Victories (Where I Crushed It)
Dec 17, 2018 • 17 min
2018 was awesome. I started this podcast, I wrote a book, and spent a crap-ton of money on personal development and relationships. I also took some great trips for personal and business and grew deeply as a person, (personal and business). Lest you think…
Sunday Conversation #1 - Dr. Chris Zaino: I Am Hero & The Most Successful Chiro Practice Ever
Dec 16, 2018 • 68 min
Welcome to Episode #1 of Sunday Conversations. I am so honored to have Dr. Chris Zaino sharing his incredible true story… From winning Mr. America, training Xena: Princess Warrior, overcoming a life-threatening illness, and growing the largest chiro…
100 - The Journey So Far (Lessons from the 1st 100 Episodes)
Dec 14, 2018 • 20 min
We did it, fam! 100 episodes in. Thanks for joining me on the journey so far. Today on the show, we talk about 6 things I learned in the first 100 episodes… And YOUR favorite episodes (most downloads - maybe they were just the best titled)… And MY…
[Coming Soon] Something New From The Podcast
Dec 13, 2018 • 2 min
Special announcement for an upcoming enhancement to the show! You’re gonna love it. Tune in this Sunday 12/16 to find out more!
099 - What Can I Buy From You (+ JOMO)
Dec 12, 2018 • 10 min
Double feature today on Episode 99 of the Cody Builds a Business Show! Part 1 - how to introduce yourself more powerfully and be the most popular person at the networking event and… Part 2 - how to ditch FOMO and embrace JOMO to become more present and…
098 - Results May Vary (+ November Influence and Income Report)
Dec 10, 2018 • 13 min
Those 3 little words at the end of every great sales pitch - results may vary. Why is that? What is it about success that we have to claim that YOU’RE probably not going to achieve it? what if we did? Today on the show we look at one of the BEST terms of…
097 - The Essential Gift Giving Guide For Entrepreneurs
Dec 6, 2018 • 21 min
Looking for gift ideas for the entrepreneur on your list? On this episode I break down my top gifts I’ve given and received, for the office, for the road, for the mind, and for the body. For a full list of gifts mentioned here, go to…
096 - On Entrepreneurial Marriage and Parenting (Featuring Christy Burch)
Dec 5, 2018 • 54 min
Find someone who loves you like I love Christy Burch. She’s amazing - and she’s the reason I got into this whole crazy world in the first place. She has never-ending love and support and grateful doesn’t even begin to sum up how I feel about here. So,…
BONUS: The Good Old Days Were Totally Lame
Dec 3, 2018 • 10 min
Stop reminiscing about the ‘good old days’. I recorded this whole episode on an iPhone, Airpods, on free WIFI networks, transferred files with AirDrop… in an airport. The good old days sucked…
095 - The 2nd Biggest Objection Your Potential Customers Have Before Buying Your Services
Nov 30, 2018 • 9 min
Yes, we’ll talk about the 1st as well… but the 2nd… the 2nd is the one you want to really master. When you nail this, it makes your marketing, messaging, and advertising SO much easier. Get the new book! Go to onehourfunnel.com/book to grab a free copy…
094 - The $100,000 Problem & Avoiding the Big Binge
Nov 28, 2018 • 14 min
Have you ever gotten behind on your fitness and then you did a crash diet or worked out too hard? Or ignored your email list until the end of the year and then scramble to show them some love? We have a special double-header episode today with 2 big…
093 - The Lesson I Learned 5 Pages In to Seth Godin’s New Book
Nov 26, 2018 • 15 min
Have you poured your heart and soul into a project only to have people turn up their noses at it? I made it a whole 5 pages into Seth Godin’s new book, This Is Marketing, before i had to put it down and record this episode for you. I’m your host Cody…
092 - QUICK TIPS - What Really Smart People Do (Who Not How)
Nov 23, 2018 • 4 min
Want to know what the really smart people do? They don’t waste time learning a new skill as much as finding a WHO that already has that skill and they pay them the money. Boom. This is the shortest episode yet, but MAYBE the most powerful. Want me to be…
091 - Give Thanks (Featuring Luke Burch)
Nov 20, 2018 • 14 min
Special Guest Alert! Luke Burch (my middle son) drops the mic on gratitude and how to actually function with a grateful heart. It’s not always easy but it’s worth it. (And stay tuned for the outtakes at the end). Get the new book! Go to…
090 - Get Rich. Not Famous (Musings on Michelle Obama, MC Hammer, and Seth Godin)
Nov 19, 2018 • 16 min
Think about someone you look up to on Social Media? The vaunted “influencers” - millions of fans, perfect tan, tone body, and the endless wardrobe. As much fun as it sounds to be “famous”, as we grow our business I’d rather be rich. \Want to be a guest on…
089 - (Danger) The Undisciplined Pursuit of More
Nov 16, 2018 • 7 min
In his book, “How the Mighty Fall”, author Jim Collins warns against the idea of the “undisciplined pursuit of more”. Companies greedily branch out from their core offering and get too thin… leading to disappointed customers (and eventually financial…
088 - An Overnight Success 10 Years In the Making
Nov 14, 2018 • 8 min
Is it possible to be awesome fast? Are there shortcuts to success? Ever learned a new skill and thought, “wait, i just started this, why am I not awesome yet?” Get the new book! Go to onehourfunnel.com/book to grab a free copy now* The Cody Builds a…
087 - Focus on the Promise First & The Polish Later
Nov 12, 2018 • 14 min
The promise over the polish - Do you ever have an experience where they got the essentials wrong? Maybe you go to a restaurant and they horrible food but the bathrooms were clean. Or the movie theater had stale popcorn and the chair broke, but the…
086 - How to Start A Podcast For $0.00
Nov 9, 2018 • 17 min
Ever wanted to start a podcast? Today we document my journey through the first 86 episodes (and change) and how YOU can get started, too. I LOVE podcasting. It’s awesome. And this episode will show you how to get started. Use Anchor (no affiliation):…
085 - The Power of the Super Signature (It’s Like Finding Free Money)
Nov 7, 2018 • 10 min
The trouble with “Let me know if you need anything!” It sounds helpful, but it’s too open ended. People are dying to be led, and the Super Signature (pioneered by Dean Jackson) paves the way. As Taki Moore puts it, it’s like finding free money every time…
084 - My Interview from Copy & Content Podcast With Jon Cook
Nov 5, 2018 • 53 min
Today’s episode is my interview from the new Copy & Content by Jon Cook. I’ve known Jon for a few years now and he teases out some answers I never thought I’d give! Hope you like it. Listen/subscribe to Jon’s show here: https://anchor.fm/copycontent/…
083 - How to Be Easy To Refer PLUS October Influence and Income Report
Nov 2, 2018 • 20 min
Are you easy to refer? When I started Red Anchor Marketing, my private consulting firm, I told people I ran email marketing, traffic, and funnels for kind of everyone. Not specific. Not referable. It wasn’t until I got 100% clear on exactly who I served…
082 - How to Give With No Expectations
Oct 31, 2018 • 10 min
“Leverage” is fine in business, sports, and physics. But I’m not sure where it lands in my desire to build personal relationships. We are conditioned to be skeptical, wondering what their “angle” is. Let’s face it, we’re not conditioned to receive gifts…
081 - How to Make the Required Remarkable (+ How to “Own The Dinner Table”)
Oct 29, 2018 • 18 min
When was the last time you got more than expected? A year ago I upgraded my car from a 2004 model to a 2014 model. I bought it used and therefore didn’t get the FULL experience of all the bells and whistles on my car. A month later, I drifted out of the…
080 - How To Throw a Great Opening Hook: The Problem With Interruption Marketing
Oct 26, 2018 • 7 min
“Excuse me, sir! Sir! Pay attention to me!” Don’t you hate being interrupted? Studies have shown that even a 5-minute “interruption” or “quick question” can throw off our timing by 30 minutes or more. You have to stop what WERE doing, handle the…
079 - Why You Should Try Something New
Oct 24, 2018 • 11 min
When was the last time you tried something new? I remember when we first gave my kids sweet potatoes. They were mashed up but with a few chunks, and some potato hit some gag reflex and they projectile vomited across the room. Oops. But, if you don’t try…
078 - Expert Interview: Dr. Carrie Rose
Oct 22, 2018 • 56 min
Today we switch things up a bit - I interview Dr. Carrie Rose (https://of-course.us/) - she is brilliant when it comes to course completion rates and consumption. Using her influence, I went from my first ever online course (over 100 videos ant 20+ hours…
077 - The First Time I Built a 7-Figure Business From Scratch
Oct 19, 2018 • 19 min
Want to know the story of how I built a 7-figure business from scratch? That’s right, I’ve actually done it before (as part of a team, but still). I was a founding member of a team of 4 that started with literally no list and went to just shy of a million…
076 - The Success Path & The Power of Gamification
Oct 17, 2018 • 11 min
Like playing games? There’s something fun about learning the rules and then crushing your competition. Today’s episode explores how to use the power of games in our business.
075 - Selling the Dream (But Living the Nightmare)
Oct 15, 2018 • 14 min
Ever see someone who looks like they have it all? Exotic vacations, fancy cars, perfect body, hair and teeth? They also, typically, can teach YOU how to live JUST LIKE THEM in only a few minutes a day! They are the walking, talking, smiling definition of…
Bonus: Getting the Reps In (From Napa Valley 🍷)
Oct 12, 2018 • 8 min
The power of getting the reps in: I’m in Napa Valley with one of my clients - Girls Gone Strong 💪 and we are planning out world domination. One thing we noticed is the power of repetition. Getting going, getting started, getting better, and getting…
074 - The No Spin Zone (Why it’s Easier to Write Non-Fiction than Fiction)
Oct 10, 2018 • 8 min
Ever have a hard time telling the truth? It’s tempting to want to put a spin on a negative outcome to give it a false sense of accomplishment. But, just like I tell my kids, life is WAY better and easier when you just tell the truth and own it. **Get the…
073 - Fall Gift Giving Guide (How to Give Better Gifts)
Oct 8, 2018 • 16 min
What’s the best gift you’ve ever received? The worst gift I can remember was, after winning some kind of award, I got unlimited car washes for 3 months. The only problem was, I was driving my old beater from college (1998 Nissan Altima) and I would have…
072 - You Are Not Alone (PLUS Sept. Influence & Income Report)
Oct 5, 2018 • 14 min
Ever feel like you don’t belong? Like you’re on this journey of life and business alone? Today I’m going to share with you the 4 words that are guaranteed to get you more engagement in your marketing message - leading to a stronger sense of belonging in…
071 - Choose to Make it Work
Oct 3, 2018 • 10 min
What do you do when you face a challenge, when you hit a fork in the road? Do you throw in the towel, or keep plugging along? Today on the show we talk about a little known fact of my previous life that may surprise you, and a lesson I learned in 1999…
070 - The ABCs of Networking
Oct 1, 2018 • 16 min
“What’s wrong with your husband?” This question (posed privately to my wife after another one of my failed attempts at socializing) was a wake up call. I had to make 2018 all about focusing on relationships. This episode covers the ABCs of relationships…
(Pt 2) - Behind the Scenes at Mastermind Talks
Sep 28, 2018 • 7 min
Part 2 of my behind the scenes access at Mastermind Talks in park City.
Bonus: Live from Mastermind Talks Park City - 2018
Sep 26, 2018 • 7 min
“Don’t focus on your resume - focus on your eulogy” … and other key takeaways from Day 1-2 at MMT.
069 - The Purge (Plus What I’m Up to This Week)
Sep 24, 2018 • 17 min
I’ve automated what I can… but there are so many little open loops in my life - it’s enough to drive you crazy. :) Today we talk about the PURGE - what I’m deleting and why. Thanks for checking out today’s episode of the Cody Builds a Business Podcast!
068 - Winners Always Quit
Sep 21, 2018 • 9 min
The saying “winners never quit, and quitters never win” is categorically false. Sorry. The truth is - winners quit all the time. They quit doing the crap that doesn’t serve their overall mission, they quit marketing tactics that don’t work, they quit…
067 - Don’t Worry About Getting it Right, Get it Going
Sep 19, 2018 • 5 min
Ever want to get things “JUST RIGHT”, all the ducks in a row, before you launch something? What a waste… When I launched my podcast I didn’t have an intro (and have made/changed one 3 times). When I launched my book I didn’t have an important URL that was…
BONUS: “Netting Up” From Toronto 🇨🇦
Sep 16, 2018 • 10 min
Recorded in the hallway of the SoHo Met hotel in Toronto Canada… My buddy, Nicholas Kusmich (http://nicholaskusmich.com/) hosts 2-day workshops and has started putting a “mastermind” in the front of them… Today was so awesome (Sunday) and I wanted to…
066 - People that Pay, Pay Attention
Sep 14, 2018 • 12 min
Have you ever gotten anything for free (that maybe you shouldn’t have received… such as a bootlegged login to a course or something like that)? Conversely, have you ever paid a PREMIUM for a service… say, front row seats to Hamilton? Or a $25K Mastermind?…
065 - Your Biggest Expense Is…
Sep 12, 2018 • 10 min
What’s the biggest expense in your business? You might think (and you’d be wrong) that it’s payroll, insurance, taxes (close but still wrong). The #1 expense in your business is revealed in this episode. **Get the new book! Go to onehourfunnel.com/book to…
064 - Funnel Fundamentals (Do This First)
Sep 10, 2018 • 9 min
My landing page is currently opting in at 95.79% (not kidding). How is this so? Simple. I’m focusing on the fundamentals of the page. It’s an offer they want, it’s easy to get, simple to consume. My sales page isn’t converting as well, by the way, but I’m…
063 - Sorry, There’s No “Right Way” To Start Something
Sep 7, 2018 • 8 min
One of the most common questions I get with private clients and coaching student is, “what’s the ‘right’ thing to do first?” What they mean is, they have a lot of options and they don’t know which one is best. Which one is perfect. Truth is: there is no…
062 - Give It Away Now (+ August Influence & Income)
Sep 5, 2018 • 12 min
What’s the most powerful word in the English language? Ok, at least in marketing? F R E E We’ve all heard it, “give away your best stuff for free” but what does that look like in practice? I gave away a bunch of stuff last month for free and today we talk…
061 - Overcoming Entrepreneurial Fear
Sep 3, 2018 • 11 min
Ever have trouble sleeping? Today we talk about how fear keeps us awake and from our dreams. I also include a simple 3 step framework that will help you overcome any emotion (but we’ll stick with Fear on this episode). **Get the new book! Go to…
060 - “Pay Attention To Me!” (👈 A How-To Guide)
Aug 31, 2018 • 14 min
Let’s talk about how to get people to pay attention, whether you’re trying to save people from hell or drag them into it? What the heck does that mean? Wow… haha (got dark there for a minute). To get people to actually pay attention and do something, you…
059 - This Is Not a Zero Sum Game
Aug 29, 2018 • 6 min
The coffee shops in town all love each other (and they all probably share a mutual dislike for chain coffee shops). They brew each others coffee, they refer each other business, the are in LOVE with the solution they provide (awesome, local coffee), and…
058 - You Need Bigger Vision (And How to Get it)
Aug 27, 2018 • 15 min
When we were in San Diego with our kids (for their first time seeing the beach) we joked with them that a little mound of sand by the inland hotel was “the beach.” They knew we were joking… but a few hours later were in true awe when they experience the…
057 - Next Stop: Collaboration
Aug 24, 2018 • 8 min
What to do when you’re “full” and can’t help any more people? Sounds like a good problem to have but I’m assuming you’re in business to help people get a result. And if you’re turning away customers, you’re not helping as many people as you can. Today we…
056 - There is No Such Thing As Balance
Aug 22, 2018 • 18 min
The Balance Fallacy - have you ever said to yourself that you feel out of balance? Or you want more balance in your life/work/career? Well, rest easy, because there is no such thing as balance. This episode unpacks the 5 areas of your life you can focus…
055 - Are You A Helicopter or a Tank?
Aug 20, 2018 • 9 min
With the proliferation of online personality tests and profiles (DISC, Myers-Briggs, BOLT, COLBY) - I made up my own… Tanks, Helicopters, and Planes There’s a reason and a season for each - which one are you? The Cody Builds a Business Podcast is the best…
054 - Why You Need To Offer More Speed & Comfort
Aug 17, 2018 • 9 min
Maui is my favorite place on the planet… the sun, surf, beaches, forests, winding roads and perfect climate… My wife and I went to Maui to celebrate our 10 year anniversary (which was 5 years ago) and we were blown away. Now, when it comes to our…
053 - How Much Pain Can You Endure?
Aug 15, 2018 • 7 min
Life is not about trying to run from pain - it’s about the type of pain you’re facing, and if it’s worth it to you in the end. Thanks for checking out this quick-tips episode of the Cody Builds and Business Podcast. The Cody Builds a Business Podcast is…
052 - Contextual Congruence and the End of Techno Speak
Aug 13, 2018 • 11 min
Ha - ok what does THAT even mean? Every tribe around the world (retired Air Force pilots, hobby shop enthusiasts, fitness trainers, online marketers… etc) has their own jargon. And it’s so tempting to spout that knowledge, jargon, and vocabulary with…
051 - The Marshmallow Eaters
Aug 10, 2018 • 10 min
There is much joy and celebration among the Burch men today… we also talk about why backing into your parking spot may help you make more money, and what the heck does ANY of this have to do with marshmallows?!?! Link to Stanford Study:…
050 - Birthday 🎂 Special of Gratitude and Awesomeness
Aug 8, 2018 • 16 min
It’s my birthday! 🎂 Today I spend a few minutes reflecting on all the awesome lessons I’ve learned in the last few years. Last year was a year of great gratitude and growth and I’m forever thankful. Here’s a taste of what I’ve learned… How to get out of…
049 - The Rise of Micro Skills
Aug 6, 2018 • 14 min
Good news - the easiest way to charge more for your products and services is by by adding micro skills. We also talk about how to become the best entertainer at Sea World, and why you should be like The Rock (Dwayne Johnson that is), and how to start…
048 - July Income & Influence Report
Aug 3, 2018 • 10 min
it’s that time of the month again - today we take a look at my July “Influence and Income” report… how has my network and influence grown, what did i spend on ads and marketing, and how much money did I make. We also talk about a little limiting belief…
047 - Cody Goes For a Ride
Aug 1, 2018 • 15 min
What makes a great story? What is the difference between a remarkable business that people can’t shut up about and a forgettable one that never takes root in the mind of your customer? And how the heck can we sell our same products/services for MORE than…
046 - The Power of Rest - Cody Takes a Vacation
Jul 30, 2018 • 6 min
🐻 Recorded in San Diego California 🐻 Do you struggle to slow down? To take a break? I’ve always struggled with stopping for awhile. Seems like there’s always something new to do… another task, another campaign, another event… Today’s episode talks about…
045 - It’s the Body of Work
Jul 27, 2018 • 7 min
Did you catch lightning in a bottle? Have you ever severely let someone down? Well, if you’re looking to serve your clients in the long term, I have great news for you. It’s not the last project or the biggest success / flop - it’s about the BODY of work.…
044 - Be Like Jim (From the Office)
Jul 25, 2018 • 8 min
A so-called overnight success often comes after YEARS of hard work… Today we take a look at the career of John Krasinski and how he went from a goofy actor on the Office to writing/directing/producing and starring in one of the best movies of 2018… It…
043 - The Case of the $239 Jeans
Jul 23, 2018 • 12 min
What’s the most expensive item of clothing you’ve ever purchased? Earlier this year I was in Miami and I got hustled into buying a $239 pair of [the best] jeans [that I’ve ever owned]. AND - we talk about what this has to do with your business and how you…
042 - If You’re Going Through Hell… Keep Going
Jul 20, 2018 • 13 min
Life is tough. Being an entrepreneur is hard. Here are three things I do when things seem hard. I’m proud of those that are in the fight and going for it. Don’t give up! The Cody Builds a Business Podcast is the best business podcast. It’s your front row…
041 - Burch Bros Buy a Bugatti (and Dream Dominos)
Jul 18, 2018 • 13 min
The Bugatti Veyron is one of the fastest (and most expensive) cars on the planet. From early on, my kids have always seen this as the penultimate vehicle. The only problem? They’re SUPER rare (and expensive). But when my kids say they want to buy one, I…
040 - Your Step By Step Guide To Marketing Your Stuff
Jul 16, 2018 • 6 min
The World Cup wrapped up today (congrats France 🇫🇷) and as I was watching, I noticed a key thing - not every kick is a shot on the goal. There are passes, defensive kicks, clearing the ball, crosses, and a bunch of other ones… (Not a soccer fan, sorry).…
039 - The Thing About Magnets…
Jul 13, 2018 • 15 min
Magnets can attract, but they can repel as well… My parents are in town this week looking at homes in Colorado and I’ve had so much fun watching the sales process… And I’ve found there’s 3 ways to sell stuff… you can “chase” (like my 7 year old chasing a…
038 - 3 Words to Ask Yourself 100x a Day
Jul 11, 2018 • 20 min
A speaker, Brandon Craig, recently said a 3-word phrase that has been haunting me (in a cool way) since I heard him repeat it in November 2017. This 3-word phrase is now a part of my daily life in every decision I make. Brandon’s Website:…
037 - On Small-Town Politicians and Almost Drowning
Jul 9, 2018 • 22 min
Have you ever felt overwhelmed in life or business? Last week I was swimming with my nieces and nephews over July 4th and was struggling to keep my nostrils above water… I also watched in dismay as local politicians wasted time, money and hair spray AND a…
036 - Start Simple. Get Fancy Later (Maybe)
Jul 6, 2018 • 5 min
When you were learning to ride a bike… I’m sure, like me, you fell a few times and skinned your knees. You may have surmised, “this is HARD!” But after a few more tries you got better and found out, “wait! This is easy!” What changed? The bike is still…
035 - Ask for the Sale! Please!!
Jul 4, 2018 • 10 min
If someone has a YOU shaped problem you OWE it to them to offer them some help. Today I discuss 2 crazy, harrowing tales of people not asking for the sale and it’s crazy! Bonus - I also include the amazing 3-word upsell you can use in your business…
034 - Influence & Income Report for June 2018
Jul 2, 2018 • 8 min
Today I pull back the curtain and reveal how much my influence (and income) have grown in June. This is the second of a monthly series of reports on what I’m doing, what’s working now, what I learned, how much I spend on ads, and how much I made in sales.…
033 - The Perfect Client
Jun 29, 2018 • 12 min
How to work with the best, most awesomest clients only and avoid the life-sucking horrible clients. 🧟 The Cody Builds a Business Podcast is the best business podcast. It’s your front row seat to watching me build a 7-figure online business from scratch…
032 - The Best Investment You Can Make
Jun 27, 2018 • 20 min
What if you could invest $2,500 and turn it into $60,000 in 4 months. Would you take that deal? In this crazy world, of ALL the places you could put your money I want to tell you about the BEST investment you can make… period, end of story. I’ll also…
031 - You Should Be Premium Priced
Jun 25, 2018 • 15 min
Would you rather sell 12 cups of $0.25 lemonade or 1 cup of $3 cold-brew coffee? Would you rather have 20 clients pay you $500/month or 5 that pay you $2k / month? Today’s episode will show you how to reverse engineer a million dollar business, and I take…
030 - The Danger of “How It’s Always Been Done”
Jun 22, 2018 • 19 min
“It’s just the way things are done around here.” Well, what if that’s a stupid way to do it? What if that old way doesn’t support your model, team, or customer base? Are you open to changing it? Today we talk about outdated HOA policies, stupid swim…
029 - The Key To Happiness
Jun 20, 2018 • 8 min
What do you do when things don’t go your way? When circumstances in life or business aren’t exactly how you planned them to be? The thing is - so much of our life is totally out of our control, yet so often we let these little moments get under our skin…
028 - Getting People to Throw Their Credit Card You
Jun 18, 2018 • 10 min
How do you get people to throw their credit card at you and then dance and cheer afterwards? AND …. Have you ever met one of your heroes face to face? I did… today. Listen to those 2 stories and more… The Cody Builds a Business Podcast is your front row…
Bonus: Live from Toronto 🇨🇦
Jun 15, 2018 • 6 min
Quick thoughts on why I go to events and how to not get overwhelmed with all the cool new stuff you learn!
027 - The Message We All Need Right Now
Jun 13, 2018 • 4 min
Do you ever feel like you don’t stack up? Or that you can’t launch your product / service / idea / non-profit to the marketplace because someone else already did it? “They’re more famous!” You say… So you hide it away, selfishly keeping it from the world…
026 - I Made My First Sale!!!
Jun 11, 2018 • 7 min
We’re on the scoreboard! This has been a crazy week since my podcast with Dean Jackson (check it out, it released on 6/10/18 and it’s episode 100 of the More Cheese Less Whiskers podcast). On this episode we talk about how I’m packaging my offer, what I…
025 - The Who, How, Hold Framework To Create Any Content
Jun 8, 2018 • 5 min
Learn the simple 3-step framework to use when you want to make ANY content. I just mapped this out on my whiteboard and it took about 5 minutes but saved me many hours…. it’s so simple. Enjoy! The Cody Builds a Business Podcast is your front row seat to…
024 - Why I’m Writing a Book (+ A Bonus Breakthrough)
Jun 6, 2018 • 15 min
Last week I had my call with Dean Jackson of the More Cheese Less Whiskers Podcast. In that hour long conversation with one of the greatest marketing minds of our time… I had 2 significant breakthroughs. 1 - I need to write a book (listen to learn exactly…
023 - Influence and Income Report for May 2018
Jun 4, 2018 • 14 min
Today I pull back the curtain and reveal how much my influence (and income) have grown in May. This is the first of a monthly series of reports on what I’m doing, what’s working now, what I learned, how much I spend on ads, and how much I made in sales.…
022 - Follow Fewer People
Jun 1, 2018 • 10 min
Why I unfollowed Gary Vee… and who I’m following (online) instead. And the difference between just in CASE learning and just in TIME learning. The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from…
BONUS: Bagel Bites With Benefits…
May 30, 2018 • 7 min
The power of BENEFITS over FEATURES of your product/service/idea. On this Bonus episode I compare / contrast Bagel Bites marketing tactics with another common household item and what it means for YOUR business… The Cody Builds a Business Podcast is your…
021 - Cody Catches a Break
May 28, 2018 • 13 min
More cheese, “Funnel A Day” update, and we talk about my upcoming launch/promotion. ——————— The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have…
020 - How to Grow Your Business Through Challenges
May 25, 2018 • 17 min
How long has it been since you pushed yourself out of your comfort zone? Did you FINISH the challenge you set for yourself? Did you grow or learn something about yourself (or people you love)? Today I talk about 3 times I found myself WAY out of my…
BONUS: Consider the Alternatives…
May 23, 2018 • 7 min
One way to price your product or service is to get your potential customer to consider the alternatives to engaging with you… We unpack that concept in Today’s bonus episode. Enjoy! The Cody Builds a Business Podcast is your front row seat to watching me…
019: The Myth of “1-Stop Shops”
May 21, 2018 • 6 min
News Flash: You are not 3-in-1 (or 11-in-1) Shampoo/Bodywash/Conditioner. In fact, you’re bad at a lot of things. Like, a LOT. (And that’s OK). But what are you REALLY good at? And why does that matter? The Cody Builds a Business Podcast is your front row…
018 - Modern Marketing with Adam Erhart
May 18, 2018 • 18 min
Today we talk marketing with Adam Erhart. Adam is the host of the Modern Marketing Podcast and the Modern Marketing YouTube channel (among a bunch of other cool things). I met Adam at an event in December, 2017 and we immediately hit it off. He’s a super…
017 - Start Your Business! (For less than $100)
May 16, 2018 • 15 min
Learn how I launched a multi-6 figure business in 10 months on less than $100 (less than $50 really). The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you…
BONUS: Funnel a Day Promotion Update (1/2 way point)
May 14, 2018 • 5 min
UPDATE: I’m building marketing funnels LIVE on Facebook in May. This is the halfway mark (almost) and we check in and see how it’s going. The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from…
016: 7-Figure E-Commerce Business Feat. Jaime Cross
May 12, 2018 • 17 min
Jaime Cross is the Founder of MIG Soap which just crossed over the 7-figure mark in retail sales. She’s an inspiring entrepreneur that has built her hand-made soap and beauty product business from her garage to a huge manufacturing facility here in…
015 - How to Lose Clients and Get them to Resent You…
May 11, 2018 • 8 min
How to “win” the battle in business but for sure lose the war… The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any comments or ideas for…
BONUS: The Most Powerful Thing In Your Business Ever
May 9, 2018 • 6 min
If you have THIS in your business your life gets a lot easier… PLUS - the craziest subscription I’ve ever signed up for… The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die…
014 - The One Where Cody Starts a Cult
May 7, 2018 • 15 min
I planted a flag in the ground. Are you with me, or not? To check out the page mentioned in this episode go here: https://onehourfunnel.com/59ers The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business…
013: A Message from Future Cody
May 5, 2018 • 8 min
Today we have a special guest (Future Cody) with a special message for Present Day Cody… The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any…
012 - Funnel a Day in May
May 2, 2018 • 9 min
I’m building a funnel a day in May (live on Facebook). Today we talk about Day 1 (May 1), the funnel I built, how I promoted it and how it went. If you want to apply to have a funnel built by me on Facebook click here:…
011 - The One Where Cody Unplugs
Apr 30, 2018 • 22 min
3.5 days with no technology… How did I survive? We unpack my 5 most shameful uses of tech, my top takeaways from going off the grid for 3.5 days in coastal Georgia, and why it’s important to be 100% present with others. The Cody Builds a Business Podcast…
010: Cody Goes to the Movies
Apr 27, 2018 • 14 min
Cody’s 2 favorite movies that shaped his entrepeneurial journey. SPOILER - 1 is a musical. And the other one is a cartoon (that is also a musical *gasp*!). Does Cody love musicals? Does he hate action movies? Can a man with 3 sons love musicals and set a…
009: The One Where Cody Is Productive
Apr 25, 2018 • 10 min
How do you know if you’ve had a great day? Do you feel like you can never keep up and it’s never enough? On this episode, we talk about a super simple framework you can use to evaluate if your day was productive or if it left something to be desired. The…
BONUS: The Blackout Club
Apr 24, 2018 • 3 min
BONUS episode recorded from the airport en route to a super intriguing opportunity
008: The One Where Cody Hatches a Scheme
Apr 23, 2018 • 10 min
Why is it important to be remarkable? We explore that concept in today’s episode. We talk about the concept of remarkability from Seth Godin’s book the Purple Cow, and what master marketer Russell Brunson is up to with his new podcast. The Cody Builds a…
007 - [Rant] No One Cares About You
Apr 20, 2018 • 7 min
Hey there - no one cares about you. But it’s our favorite thing to talk about (look at me and my awards and accolades, certifications and trophies… I’m awesome!) Your customer doesn’t care. They are in pain. They are in search of a solution. Learn more on…
006: The One Where Cody Gets His Brain Picked
Apr 18, 2018 • 8 min
What is the most valuable asset in your business? Your computer? Your stand-up desk? Your hoverboard (please don’t tell me you have a hoverboard). I’ll give you a hint: please stop asking this question, “Can I pick your brain?”. Today we talk about my…
005: The One Where Cody Takes a Mulligan
Apr 17, 2018 • 10 min
How do you recover from a disappointment? Today we talk about how to pick yourself up and dust yourself off when things don’t go your way; how to behave like a prizefighter and when you see adversity, how to duck or get out of the way before it knocks you…
004: Case Study - My First Webinar (Ever)
Apr 13, 2018 • 11 min
Get a behind the scenes look of my entire webinar campaign (the first one ever). We cover the strategy of the webinar funnel and the ads, as well as the selling / launch of the product itself. And, as a marketing-agency-owner by day I was SUPER surprised…
003: Find Your Market Using the 5 F’s Framework
Apr 10, 2018 • 12 min
Welcome to Episode 003 of the Cody Builds a Business Podcast. On today’s episode we’ll be talking about how to sell anything using the 5 F’s Framework… the proven framework I use BEFORE selling anything … and it works like crazy in ANY market, with ANY…
002: My First Ever Marketing Campaign
Apr 9, 2018 • 13 min
On this episode of the Cody Builds a Business Podcast, I tell you about the first ever marketing campaign I’m running to grow my list and sell my product… You’ll learn the exact offer I’m making, the product I’m selling, and the technology I’m using to…
001: 5 Lessons I Learned In 1st Year As Entrepreneur
Apr 9, 2018 • 16 min
On this episode of the Cody Builds a Business Podcast, I share with you the 5 key lessons I learned in my first year as an entrepreneur. If you have a dream or vision of building a business, then this episode is for you… In Ep. 001, I unpack the how to…
Episode 000: Cody Builds a Business TRAILER
Apr 9, 2018 • 0 min
Welcome to the Cody Builds a Business Podcast! This is your front row seat (with backstage passes) to watching me build a business from scratch. Follow along as I start with 0 fans, 0 subscribers, 0 email list and build an online marketing business to 7…