The Showrunner

The Showrunner

showrunner.fm
The Showrunner is a weekly podcast hosted by Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you build a more authentic connection with your audience and drive more meaningful results with your podcast.
[143] Should You Take a Holiday Break? (We Are)
Nov 29 • 23 min
With the holiday season now in full swing, it’s time to ask yourself a very important question: should you take a holiday break from your show? Here is answer: yes, we are. This will be our last episode of The Showrunner until January 9th, 2019. But…
[142] Articles That Caught Our Eye On … Podcasting Advertising and Short Podcast
Nov 21 • 38 min
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner. First, we discuss this article from Nieman Lab…
[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love
Nov 14 • 40 min
We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place? You need to examine (or reexamine) your lead magnet. And…
[140] Podcast Listener Life Cycles (Why You Need to Let Go of Your Audience)
Nov 7 • 43 min
As we mentioned near the end of last week’s episode, this week we’re talking about listener life cycles — because not all listeners are created equally, and without a proper understanding of your podcast’s listener life cycles you will find yourself…
[139] 8 Ideas to Help You Develop Rabid, Loyal Audience Members (Maybe Even Your Own #ChatMob)
Oct 31 • 50 min
There are audience members — the kinds of people who auto-download your show, listen consistently, and even share an episode every once in a while. And then there are AUDIENCE MEMBERS — the kinds of rabid, loyal folks who show up for your live broadcasts,…
[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor
Oct 24 • 56 min
Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences — those who don’t have access to the bigger networks of corporate podcast advertisers — getting conversations…
[137] How to Market a Podcast: 7 Ways to Get More Listeners
Oct 17 • 54 min
If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your content is, you’ll never build an audience if the right…
[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity
Oct 12 • 47 min
Emerging distribution channels like Amazon Alexa’s Flash Briefing, plus the ever-expanding proliferation of “normal” longer-form podcasts, are creating an interesting opportunity for podcasters. Is it time to consider publishing shorter, more regular…
[135] The Six Stages of Creating Fearlessly
Oct 3 • 44 min
The people we admire who seem to launch new books, youtube channels, and podcasts endlessly — they aren’t braver, smarter or stronger than you. They have just gained control over their thoughts and feelings towards their fears. They have learned how to…
[134] Now What? 7 Important Steps to Take Right After You Launch
Sep 26 • 50 min
This week talk about launching your show — specifically, launching when you don’t have an established audience already. What are some of the most important steps that you should take — and not take — during the first few weeks after your episodes go live,…
[133] How to Improve Your Podcast Description To Bring In More New Listeners
Sep 19 • 34 min
[133] How to Improve Your Podcast Description (and Gain More New Listeners) Your podcast’s description can have a big impact on your ability to attract new listeners. By including relevant search keywords in your description, it can help you surface in…
[132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List
Sep 12 • 50 min
Whether you’ve been building an email list for a while, or still haven’t even collected that first email address, there is something for you in this episode. Among the topics we discuss: • 6 reasons why you should build an email list to complement your…
[131] Common Podcast Listener Pet Peeves to Avoid At All Costs
Sep 5 • 51 min
This week we have have a little fun by ranting about our podcasting pet peeves. We also share some notable pet peeves that were posted by members of the Showrunner Podcasting Community. And while it’s fun to rant, there is a larger purpose in doing this.…
[130] 23+ Ways to Earn Profit From Your Podcast
Aug 29 • 60 min
This week, we talk about how you can earn a profit from your podcast. Some of the methods we discuss are about how to earn money from your podcast. Other methods that we discuss have nothing to do with money at all. But they all fall under the umbrella of…
[129] Are You Forgetting These Essential Elements of Your Podcast Category Page?
Aug 22 • 40 min
This week we discuss a topic that is easy to overlook: your podcast category (aka archive) page on your website. But we aren’t overlooking it. Not only is it the topic of this week’s Accountability Challenge in the Showrunner Podcasting Community, but we…
[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach
Aug 15 • 45 min
This week we talk about how you can move beyond just connecting with your listeners through your content. We lay out the step-by-step process you have to go through to actually to build a community that transcends your content, and the benefits that you,…
[127] A 7-Step Plan for Changing the World With Your Best Ideas
Aug 8 • 44 min
This week we are going to walk you through a simple process that will help you … change the world. Seriously. Because the only way to change the world is through ideas, but it will never happen with subpar, under-developed ideas, or without knowing how to…
[126] Behind the Scenes of Our Recent Community Launch
Aug 2 • 49 min
This week we are going to talk about something very exciting that has been going on over the past six days: the relaunch of the Showrunner Podcasting Community. We’re less than a week in, and the community already has more than 150 members. • Where are we…
[125] A 4-Part Framework for Getting Your Positioning Right
Jul 25 • 42 min
This week we are going to talk about a new framework that will help you think about how you are positioning your podcast. And if it feels like we’ve been hitting this topic of positioning a lot in recent weeks … good! It should. The deeper and deeper we…
[124] How to Name Your Podcast for Maximum Listener Attraction
Jul 18 • 41 min
This week we are going to talk about naming your show. Specifically, we are going to go over three key concepts that you should consider when coming up with the name for your new show — or, if you have a show that isn’t getting the traction that you want,…
[123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners
Jul 11 • 49 min
This week we discuss some elements of your podcast that are easy to overlook or take for granted but that can make a huge impact on your ability to get discovered — which is the first step toward driving meaningful results. We call these elements…
[122] An Episode About an Email About an Episode About An Email …
Jul 3 • 10 min
This week’s episode is being published a day early due to the 4th of July holiday on Wednesday, and it’s also about a quarter of the usual length — with a very specific call to action for how you should invest your extra 30 minutes! You may remember our…
[121] How to Avoid 3 Problems That Can Derail Remote 2-on-1 Interviews
Jun 27 • 55 min
If you have ever tried to host a remote 2-on-1 interview, then you are almost surely aware of the landmines laying in wait all over the place. From disorganization to verbal car crashes and more, remote 2-on-1 interviews can be fraught with issues if you…
[120] 3 Steps for Creating Your Inner Character
Jun 20 • 55 min
When that green or red light is on, and words are being recorded, you are performing for your audience. Which can be tricky, because when we use a word like “performing,” it can suggest that we are putting on a front, or that we are somehow being fake.…
[119] 3 Ways This Showrunner is Getting His Podcast Right
Jun 19 • 32 min
[119] 3 Ways This Showrunner is Getting His Podcast Right This week, we share three important tips that we took away from listening to a show hosted by one of your fellow showrunners. These are tips that will help you create a better audio experience for…
[118] What Are Your Unfair Advantages?
Jun 12 • 37 min
What is the unique combination of advantages that you have — whether these advantages were earned, gifted, or came to you by happenstance — that no one else in your niche has? These are your unfair advantages, and maximizing them is one of your keys to…
[117] What Are You Avoiding That You Know You Should Be Doing?
Jun 5 • 28 min
This week’s episode is pulled directly from Jonny’s own showrunning experience with Hack the Entrepreneur. Recently, he had fallen into a rut in which he’d gone close to a month without emailing his list. With every passing day, the prospect of reaching…
[116] How to Shake Up the Experience Your Podcast is Delivering
May 29 • 35 min
This is the fourth episode in our series on reassessment. In this one, we dive into the importance of routinely shaking up the experience that your podcast is delivering (or at least reassessing to determine if you should) — both for your audience’s…
[115] How to Improve Your Podcast Audio Production (with Toby Lyles)
May 22 • 40 min
Our series on reassessment continues, this time with a discussion about audio production. And we have a special guest here to lend his expertise: Toby Lyles from TwentyFourSound. Among the questions we ask Toby: • When you are talking to new podcasters…
[114] Is Your Podcast Positioning on Point?
May 15 • 39 min
In this episode, we continue our series on reassessing your podcast — focusing on your podcast’s positioning. What is the positioning for a podcast? Why does it matter? And what steps should you take in reassessing your podcast’s positioning to make sure…
[113] Why You Should Podcast
May 8 • 30 min
It’s time to do some reassessing. In this episode, we are beginning a multi-part series in which we walk you through how to do some important reassessments with your show. And in this episode, we start with the most foundational reassessment question of…
[112] 3 Tips for Crafting Thoughtful Interview Questions
May 1 • 44 min
Two weeks ago, Jerod hosted an interview for one of his shows the resulted in this text message from the guest: “You asked the best and most thoughtful questions of any people I have spoken to yet.” It’s always encouraging and motivating to get such high…
[111] 9 Recurring Podcasting Activities You Need a Template For
Apr 24 • 41 min
From researching to recording to writing up show notes, there are recurring activities that every showrunner needs to do regularly. The most experienced and efficient showrunners create templates to help them save time and preserve brainpower for…
No. 110 Podcast Monetization: How to Connect Your Content to Your Offers
Apr 17 • 41 min
This week on The Showrunner, we talk about three key components for monetizing your podcast: 1) understanding your goals and the value your business provides; 2) understanding who your audience is and what their goals are; and 3) how to connect your…
No. 109 3 Tips for Using YouTube to Help Build Your Podcast Audience
Apr 10 • 37 min
This week, we’re talking about YouTube … and we’re talking ON YouTube. In terms of the content, we cover some important tips for leveraging YouTube to help you build your podcast audience. This is something Jerod has a lot of experience with over at The…
No. 108 The Biggest Lessons Learned While We Were Away
Mar 27 • 37 min
It’s been a long time — too long — since we’ve released a new episode of The Showrunner. So we’re excited to be today with a new episode, and ready to ramp our weekly schedule back up. In this episode, we explain the reason for our hiatus, issue an…
No. 107 Is Podcasting a Good Way to Reach My Target Audience?
Sep 27, 2017 • 38 min
In the words of Mugatu from Zoolander, podcasts are “so hot right now.” And it’s true. But … is a podcast the right way for you to reach your target audience? In this week’s episode of The Showrunner, we give you three questions that will help you decide.…
No. 106 Should You Take Over Your Boss’s Podcast?
Sep 20, 2017 • 18 min
This week’s episode of The Showrunner features another listener question. Plus, we announce the reopening of The Showrunner Podcasting Course! Here is this week’s question, from Showrunner listener Samantha: 1. How can I help my boss (the subject matter…
No. 105 How to Conduct Not-to-Miss Podcast Interviews
Sep 13, 2017 • 33 min
When he started Hack the Entrepreneur, Jonny had never conducted a single interview before. But during the past two years, he’s hosted more than 350 podcast interviews. He’s also made a lot of mistakes, embarrassed himself a few times, and learned…
[Rebroadcast] No. 045 9 Lessons Learned Publishing a Book From a Podcast
Aug 9, 2017 • 45 min
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. In this episode, Jerod and Jonny discuss…
[Rebroadcast] No. 051 How to Overcome Your Inferiority Complex as a Podcaster
Aug 2, 2017 • 34 min
Have you ever felt like you weren’t qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share…
No. 104 How Do I Create a Call-In Show?
Jul 26, 2017 • 22 min
We answer another great listener question this week. The topic: Creating a call-in show. Jerod goes solo to describe why it’s a great way to bring something new to your audience. He also shares from experience that there are plenty of ways to go about…
No. 103 What Should I Do with My Archive?
Jul 19, 2017 • 31 min
We’re back! And excited to begin a series of shows in which we answer questions submitted by Showrunner listeners. This week’s question comes to us from a showrunner who is 75 episodes into her show and wondering how best to make use of her growing…
No. 102 How to Immediately Become a More Productive (and Better) Podcaster
May 24, 2017 • 33 min
You want to become a better podcaster. We know this because you’re listening to The Showrunner. We also know that you fear becoming a better podcaster. We know this because you must change to become better and to fear change is to be human. But what if I…
No. 101 Showrunner 101 (Back to Basics)
May 17, 2017 • 44 min
A few hours before recording this episode, we received an email from a loyal Showrunner listener. It turned out to be the perfect idea for an episode. Here is the email, from Jason Norris of Podcast Local, which is part of OnTheGo.FM. If you haven’t…
No. 100 We Answer Your Questions (and Celebrate 100 Episodes)
May 10, 2017 • 46 min
Cue the sounds of fireworks and jubilant marching bands! This is episode 100 of The Showrunner, and it’s extra special because it’s all about you — our faithful listener. Jerod and Jonny started The Showrunner podcast on April 1, 2015, and during the past…
No. 099 3 Powerful Reasons to Produce More Evergreen Episodes
May 3, 2017 • 42 min
Is it possible to step away from your podcast and have downloads numbers go … up? That might sound crazy to you. Maybe even impossible. But it’s not. And we have the listener email to provide it. What is this showrunner’s secret? It’s actually not any…
No. 098 Are You Overlooking This Proven Podcast Format?
Apr 26, 2017 • 27 min
If you were given a choice, would you create a podcast that took more or less time to create, all else being equal? Some podcast formats are harder to consistently produce than others. Choose wisely. Today’s episode is a discussion about Q&A shows. We…
No. 097 Are You Doing Enough with Your Best Ideas?
Apr 19, 2017 • 38 min
Your audience does not need your ideas. It’s true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium ideas further and wider. You shouldn’t simply hit “publish”…
No. 096 What Got You Here Won’t Get You There
Apr 12, 2017 • 44 min
You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don’t continue, you’ve published your 50th episode. Congrats! Now, you have to change…
No. 095 5 Steps to Hosting Successful Live Online Events
Apr 5, 2017 • 33 min
We have a special guest on this week’s episode of The Showrunner: David Bain from Digital Marketing Radio. He provides us with five steps that will help you evolve from podcasting to hosting successful live online events. David is very knowledgeable and…
No. 094 Sponsorships or Affiliate Marketing: Which Is Better for Your Podcast?
Mar 29, 2017 • 47 min
One of the four key elements of a remarkable podcast is monetization. We’ve talked about indirect vs. direct monetization, but today we are going to talk about the pros and cons of two types of direct podcast monetization: sponsorships vs. affiliate…
No. 093 How to Learn (and Teach) Better
Mar 22, 2017 • 32 min
In this episode of The Showrunner, we’re going to discuss three big ideas about learning that come straight from Peter C. Brown, the lead author of the Make it Stick: The Science of Successful Learning. The three big ideas are: Why learning is more about…
No. 092 The ‘Create Anything’ Framework
Mar 15, 2017 • 28 min
We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes of Google, our clients, and our peers. But … Producing…
No. 091 9 Steps to Becoming a Better Podcast Listener (And Why That Matters)
Mar 8, 2017 • 36 min
We spend a lot of time discussing being a better podcast host. In this episode, we discuss some specific ways that you can become a better podcast listener — and why it’s important that you do so. This week’s episode is broken down into three sections: 3…
No. 090 Are You Spending Enough Time Thinking?
Mar 1, 2017 • 60 min
As Showrunners we spend our time honing our interview skills, tweaking our recording gear, and promoting ourselves on social media. What if we are missing out on a crucial aspect of being a Showrunner? This crucial aspect is thinking. Are you doing enough…
No. 089 Podcasting: The Stand-Up Comedy of Content Creation
Feb 22, 2017 • 45 min
Jonny recently attended a stand-up comedy show at a venue that seats a grand total of … 18 people. What did he learn from the experience that you can apply to your showrunning? Plenty. First, Jerod gives a quick description of his favorite new show, and…
No. 088 Podcasting Lessons From a Psychotherapist
Feb 15, 2017 • 40 min
Sometimes we need to bare our souls to our audience. Today’s episode is one of those times. Having spent the past six weeks on his therapist’s couch, Jonny has been on a quest for personal growth. As it turns out, this venture into personal growth is…
No. 087 [Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd
Feb 8, 2017 • 38 min
We have a special treat for you this week: an interview with one of Jerod’s favorite podcasters … even though she’s not really a “podcaster.” What she is, undoubtedly, is a remarkable interviewer. And in this episode of The Showrunner, she shares her tips…
No. 086 10 Tips for a Better Show in 2017
Feb 1, 2017 • 38 min
Back at the beginning of 2016, we posted an episode titled 13 Steps to a Better Show in 2016. It was one of our favorite episodes to produce in 2016, and one of our most popular. Well, it’s still the beginning of 2017, so let’s revisit that topic. Jerod…
No. 085 One Podcast, One Audience, or One Topic (Two Attempts)
Jan 25, 2017 • 32 min
What is your anchor? Is it the podcast you’re creating, the audience you’re serving, or the topic you’re focused on? In this episode of The Showrunner, we discuss the importance of knowing the answer to this question. We begin with a bit of small talk —…
No. 084 The Value of Meeting Your Audience in Person
Jan 18, 2017 • 34 min
As podcasters, can we get too comfortable hiding behind our microphones? It seems likely, but also avoidable. Coming out from behind the microphone to meet with your audience in person is valuable to your audience and podcast — true — but it is also…
No. 083 How to Rekindle Your Focus on the Other End of the Headphones
Jan 11, 2017 • 31 min
As you progress as a showrunner, it’s easy to become focused on your end of the headphones. To kick off 2017, we deliver some strategies that will help you maintain your focus where it always needs to be: on the other end of the headphones. In this…
No. 082 How to Stop Listening to Podcasts and Start Your Own Show
Dec 28, 2016 • 29 min
As we wrap up 2016, Jerod and Jonny are also wrapping up their 3-part series created to prepare you for 2017 by improving yourself and your podcast in 2016. In today’s episode we are answering two listener-submitted questions. Both of these questions…
No. 081 Professional Podcasting Tips for Pristine Production (and Hosting Hacks)
Dec 21, 2016 • 31 min
What are Jonny’s “4 D’s of Pristine Production?” You’ll find out in this week’s episode of The Showrunner. We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You…
No. 080 Quick! What Can You Systematize Before 2017?
Dec 14, 2016 • 35 min
In this week’s episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your podcast to new heights in the new year. Yes, 2016 was a…
No. 079 Is It Okay to Alternate Between Monologues and Interviews?
Dec 7, 2016 • 26 min
We’re back! In this week’s episode we explain why we didn’t publish a new episode last week and what you can learn from our mistake, then we discuss a listener question that leads to an important epiphany from Jonny. The question we tackle is whether or…
No. 078 Should You Still Start a Podcast? (Ask Yourself These 3 Questions)
Nov 23, 2016 • 28 min
As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honour. This is…
[Rebroadcast] No. 077 The Right Way to Approach Branding Your Podcast
Nov 16, 2016 • 31 min
With Jonny focused on preparing to lead his first ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros. You…
No. 076 Is Your Intro Silently Killing Your Show?
Nov 9, 2016 • 29 min
Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before even starts. In this episode of…
No. 075 Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein
Nov 2, 2016 • 29 min
Up until today, we ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast…
No. 074 The Brilliant Strategy and Backstory Behind Zero to Book
Oct 26, 2016 • 31 min
Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. In this lesson, Pamela describes how she: “Showed…
No. 073 Empathy Maps: A Podcaster s Guide
Oct 19, 2016 • 27 min
What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to take…
No. 072 How to Create a MVP (Minimum Viable Podcast)
Oct 12, 2016 • 29 min
Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be…
No. 071 When Is the Right Time to Start Another Podcast?
Oct 5, 2016 • 30 min
In the past, we ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about…
No. 070 3 Important Lessons About Sponsorships That Will Make You More Money
Sep 28, 2016 • 29 min
Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche…
No. 069 How to Identify Potential Guests for Your Show
Sep 21, 2016 • 29 min
We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential…
No. 068 The Showrunner’s Dilemma
Jul 20, 2016 • 33 min
Time is of the essence. As Showrunners, we have a finite amount of time to focus on producing our shows. Between work, sleep, family, fitness, friends, or showrunning, there is never enough time to do everything we want to be doing. According to an…
No. 067 What Being a Showrunner Can Teach Us About Parenting (and Vice Versa)
Jul 13, 2016 • 36 min
Jerod is set to become a parent for the first time later this month. Jonny has been a parent now for 11 years, and podcasting has featured prominently in the development of his relationship with his daughter. Needless to say, Jerod has some questions ……
No. 066 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less)
Jul 6, 2016 • 49 min
There are myriad good reasons why you might want to conduct an audit of your podcast archive. But content audits can be messy, complicated, even intimidating. They don’t have to be though — not if you follow these five steps to a useful podcast archive…
[Rebroadcast] No. 065 Next-Level Tips for Building Your Show s Email List
Jun 29, 2016 • 48 min
With Jonny still away enjoying his European “workcation” we decided to dig into the archives and re-run one of our most popular and useful episodes. And our choice was inspired by a listener comment. Here’s what Monica had to say about this episode when…
No. 064 Listener Life Cycles: A Podcaster’s Guide
Jun 22, 2016 • 42 min
Not all listeners are created equal. Without a proper understanding of your podcasts listener life cycles, you will find yourself fighting an uphill battle to keep every new listener who comes your way. We publish remarkable podcasts on a consistent basis…
No. 063 How to Never (Ever) Forget an Important Idea Again
Jun 15, 2016 • 22 min
What happens when you have a lightning strike of inspiration? What are some possible ways to capture that inspiration before it escapes us? It’s an important concept, because as we all know … lightning doesn’t strike the same place twice. In this episode,…
No. 062 Beware: Authenticity Is Not Transparency
Jun 8, 2016 • 25 min
As Showrunners, we talk … a lot. We share our expertise, stories, and thoughts — and we do it all live on the air. But is this a good thing? In this episode, we share a recent experience Jonny had when he shared something during an interview, and then his…
No. 061 Why the ‘Hell Yes’ Principle is the Key to Differentiation That Impacts an Audience
Jun 1, 2016 • 67 min
We have arrived at Part Three of our three-part series on creating a show that has meaningful differentiation — the kind of differentiation that will attract and retain an audience in a time of more and more podcast clutter. This lesson is all about how…
No. 060 How to Execute Engaging Podcast Interviews
May 25, 2016 • 62 min
This is the third lesson in our three-part mini-course about how to book, plan, and execute engaging podcast interviews. In this lesson, we tie the entire interview process together. Sometimes the booking and planning stages can seem unnecessary or…
No. 059 How to Differentiate Your Show in Meaningful Ways That Create Connection
May 18, 2016 • 48 min
This is the second part of our three-episode mini course on creating your unique snowflake in a blizzard of podcasts. In our last episode, we discussed how you decide what your show will be about. In this episode, we take the next step of providing a…
No. 058 How to Plan Engaging Podcast Interviews
May 11, 2016 • 42 min
This is the second lesson in our three-part mini course about how to book, plan, and execute engaging podcast interviews. In this lesson, Jonny leads a deep dive into the fundamentals of planning a great podcast interview. Not simply a do this next…
No. 057 How to Decide What Your Podcast Should Be About
May 4, 2016 • 50 min
This is the first lesson in our three-part mini course about how to create a unique podcast that attracts and retains an audience. In this lesson, Jerod leads a discussion about the fundamental question that must be answered at the beginning of every…
No. 056 How to Book Engaging Podcast Interviews
Apr 27, 2016 • 43 min
There is one way that stands above all others as the simplest way to build an audience of responsive and loyal listeners. A path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of…
No. 055 How (and Why) to Teach a Mini Course via Your Podcast
Apr 20, 2016 • 31 min
There are so many benefits to making mini courses available online, and your podcast is a great place to start from when it comes to prepping (and even recording) your mini course material. In this episode of The Showrunner, Jerod and Jonny discuss the…
No. 054 Use Your Media Consumption to Fuel Your Podcast Creation
Apr 13, 2016 • 34 min
Last week’s podcast recommendation wasn’t a podcast at all. It was a TV show. And it spurred the idea for this episode, which is about finding ideas for your podcast by consuming media other than podcasts. If you want to feel better about your Netflix…
No. 053 How to Find the Perfect Ratio of Creation vs. Promotion
Apr 6, 2016 • 35 min
We’re podcasters, producers, and Showrunners. This means we do one thing and we do it well: we create! But is this enough? Your download numbers and audience engagement may tell you otherwise. In the world of digital entrepreneurship, we understand that…
No. 052 How Jerod Grew Revenue by 1200% and Doubled Subscribers to The Assembly Call
Mar 30, 2016 • 39 min
Hosting and running a podcast is (thankfully) a lot of fun. If it wasn’t, most of us probably would have quit our shows a long time ago, because it is a lot of hard work. Aside from the personal satisfaction and minor ego boosts we get from hosting a…
No. 051 How to Overcome Your Inferiority Complex as a Podcaster
Mar 23, 2016 • 34 min
Have you ever felt like you’re not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share…
No. 050 Why Quitting Your Podcast May Be the Greatest Gift You Can Give Your Audience
Mar 16, 2016 • 26 min
There is a time in every Showrunner’s journey when we think about giving up, packing it in, and quitting. The common response is to keep pushing and stay focused. But not today. In this episode, Jerod and Jonny talk about when you should pack it in and…
No. 049 How to Get in the Door with Hard-to-Reach Influencers and Prospects Using Your Podcast
Mar 9, 2016 • 35 min
We have a special guest on this week’s episode: John Jantsch, the founder of Duct Tape Marketing and bestselling author of three books. John hosts the Duct Tape Marketing Podcast, and he preaches an angle about podcasting that not many are promoting. We…
No. 048 Quick Case Study: How to Be Smart About Sponsorships
Mar 2, 2016 • 45 min
A Sponsorship is the most common method for achieving direct profitability from your podcast. Jerod just accepted the first sponsor for one of his shows after 4+ seasons without one. He and Jonny discuss a few lessons he learned along the way, and whether…
No. 047 Apple Podcasts Connect is Here (What it Means for You and Your Show)
Feb 24, 2016 • 20 min
After a mysterious few days during which several Showrunner listeners and course members were unable to submit new podcasts to iTunes … there is breaking news. Apple Podcasts Connect is here, and it’s worth getting excited about. In this remarkably short…
No. 046 7 Mindset-Altering Lessons from a Recent Gary Vaynerchuk Keynote
Feb 17, 2016 • 42 min
Gary Vaynerchuk delivered the closing keynote on the opening day of Traffic and Conversion Summit 2016, and Jerod was there to see it. The next day, he and Jonny recorded an episode discussing the mindset-altering lessons Gary delivered. The episode opens…
No. 045 9 Lessons Learned Publishing a Book From a Podcast
Feb 10, 2016 • 45 min
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. In this episode, Jerod and Jonny discuss…
No. 044 Build Authority, not Celebrity (Because Broccoli is Better Than Pixy Stix)
Feb 3, 2016 • 37 min
Do you want people to know you and hear you? Or do you want people to trust you and listen to you? It’s the choice between building authority and celebrity, and it’s this week’s topic on The Showrunner. First off, we have an important announcement: The…
No. 043 Setting Yourself Up for Success in iTunes: Part Two
Jan 27, 2016 • 34 min
Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, create captivating artwork, and pre-record a month’s worth of…
No. 042 How to Execute a Successful iTunes Launch: Part One
Jan 20, 2016 • 33 min
We want to kick of the new year by helping you launch your show successfully. One of Jonny’s stated goals for 2016 is to repurpose more content. Each of these statements is a fact, and they converge in this episode of The Showrunner. On Friday, January 8,…
No. 041 The 3 Elements You Must Have Ready at Launch
Jan 13, 2016 • 32 min
Whether you are launching a brand new show or you are looking to gain some much-needed attention with a relaunch of your existing show, having a launch plan for your podcast is essential. Don’t have a launch plan for your podcast? Jerod and Jonny have you…
No. 040 13 Steps to a Better Show in 2016
Jan 6, 2016 • 63 min
The new year is upon us all, which means it’s time to refocus and put a plan in place for making 2016 your show’s best year ever. Jerod and Jonny have that plan. The first step in that plan is joining us for the free public Blab.im session we are hosting…
No. 039 Exciting News and New Years Resolutions for 2016
Dec 30, 2015 • 43 min
The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have received exciting news recently — and then look toward 2016.…
No. 038 Are You Looking For a New Way to Launch (or Relaunch) Your Podcast?
Dec 16, 2015 • 43 min
During the past 38 episodes, Jerod and Jon have taught a very specific 15-step podcast launch plan. But what if there was an easier and more effective way to launch (or relaunch) your podcast? With all of the work that goes into creating a remarkable show…
No. 037 Is It Time to Start Building a Team Around Your Show?
Dec 9, 2015 • 34 min
You are a showrunner. You’re powerful. You’re flexible. You’re one person who can do the work of ten (or so it seems). But … at what point is it smart for you to build a team to help you with your show? This episode was inspired by a recent experience…
No. 036 Does Podcasting Daily Make You a Better Showrunner?
Dec 2, 2015 • 39 min
If you could find a way to podcast every single day, would you become a better podcaster or simply burn out on podcasting? It has been said that we all have a certain amount of ‘bad radio’ in us. Awkwardness behind the mic, not as quick at thinking on our…
No. 035 A Buffet of Topics for (AMERICAN) Thanksgiving Week … Plus a Sandwich
Nov 25, 2015 • 38 min
We’re not sure what happened. This was supposed to be a five-minute Showrunner Short expressing our gratitude to you, our audience, on this week of Thanksgiving in the United States. But the showrunning gods had other plans … In this 39-minute episode, we…
No. 034 Next-Level Tips for Building Your Show’s Email List
Nov 18, 2015 • 49 min
How do you kick the growth of your show’s email list into high gear? In this episode, Jonny and Jerod offer up some of the strategies that have worked for them in growing powerful email lists for their shows. If you missed last week’s episode, it was a…
[Rebroadcast] No. 033 Why Email Is Your Show’s Mandatory Companion
Nov 11, 2015 • 37 min
Yes, you’ve heard the main section of this episode before — about the importance of building an email list as part of your audience engagement strategy. But the intro and outro are new, as Jerod explains why we decided to rebroadcast this episode this…
No. 032 How (and Why) to Submit Your Show to Podcast Directories
Nov 4, 2015 • 39 min
What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue…
No. 031 Jonny Rants His Sinuses Clear About Social Media Strategy
Oct 28, 2015 • 42 min
What happens when we become so focused on new social media tactics that we lose sight of our goals? We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren’t spending producing our shows. Should…
No. 030 What Role Should Twitter Play in Your Show Promotion Strategy?
Oct 21, 2015 • 39 min
Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, we focus…
No. 029 How to Reach More Listeners in Less Time
Oct 14, 2015 • 41 min
If there is one distinction to be made between podcasters that build audiences and those that struggle to get listeners, it would be leveraging the content you create. You may have heard this called repurposing content, but it s even more than that. It is…
No. 028 Good, Good, Good Advice for Recording Interview Guests and Co-Hosts
Oct 7, 2015 • 42 min
This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, we have addressed this topic before, but never quite like this … This week’s episode begins with a callback to last week, as Jerod…
No. 027 To Script or Not to Script (That Is The Question)
Sep 30, 2015 • 33 min
Should I use a script? It’s one of the most common questions we get from aspiring first-time Showrunners. In this week’s episode, we analyze when it’s right to use a script … and when it’s not. But we start with a fun question that was posed in our…
No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy
Sep 23, 2015 • 38 min
We have not one but two renowned Defenders of Humanity on this week’s episode. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod and Jonny to discuss how your podcast can (and should) fit into your overall content marketing mix. The…
No. 025 How to Easily Find and Schedule Guests for Your Podcast
Sep 16, 2015 • 40 min
With the surge in popularity of the interview-based podcast, what can you as a Showrunner do to stand-out and be remarkable? In this episode, Jerod and Jon tackle this very question. In fact, this topic started as our listener question, but both of us…
No. 024 Essential Audio Tips from the Official Audio Engineer of Rainmaker.FM
Sep 9, 2015 • 40 min
Toby Lyles of TwentyFour Sound is the audio wizard behind the curtain here at Rainmaker.FM. With Jonny out this week, Jerod takes over the show and invites Toby to share some insights on how you can improve the quality of the audio you are delivering to…
No. 023 How to Admit That You Are Terrible at Podcast Interviews (and Why This Matters for Your Success)
Sep 2, 2015 • 38 min
Sometimes inspiration overcomes planning. For this episode, we had planned to cover an entirely different topic, luckily the record button had been hit during our pre-call discussion, so we decided to roll with it. This conversation goes deep and was…
No. 022 What Craft Beer and Food Trucks Can Teach Us About the Power of Collaboration
Aug 26, 2015 • 36 min
Your fellow Showrunners, even those serving the very same niche(s) that you re serving, are not your enemies. 95 percent of the world has no idea what you re doing as a podcaster, so don t turn a cold shoulder to the few who do. We begin this week s…
No. 021 Why Just-in-Time Learning is Critical for Your Show s Future
Aug 19, 2015 • 34 min
We know we need to be constantly learning. It s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows? Yes. If we overcomplicate it. This…
No. 020 Why Podcasting is a Crappy Hobby, but a Great Job (Or is it?)
Aug 12, 2015 • 31 min
And now for something slightly different. This episode was recorded backwards and worked surprisingly well (or did it?). This episode was inspired by a statement made by Roman Mars during his keynote presentation at Podcast Movement 2015. As you will…
No. 019 From Stats to Sponsors: A Remarkable Show is Simply Great Content, On Demand
Aug 5, 2015 • 35 min
Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows. Well, there’s good news and bad news … We begin this episode with a…
Showrunner Short: Live Reaction from Podcast Movement 2015
Aug 3, 2015 • 30 min
While waiting for Sarah Koenig’s closing keynote at Podcast Movement 2015, we recorded a full episode of The Showrunner from the exhibit hall floor. We figured we’d get it out to you as soon as possible. Reason 1: Because it was fun, the recording quality…
No. 018 The Art of Planning Before Podcasting
Jul 29, 2015 • 43 min
As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning. As Showrunners, we agree that this can be sometimes be necessary, but not always the best plan. We…
No. 017 Are You Giving Too Much Away for Free?
Jul 22, 2015 • 38 min
The question of how much content to give away for free (and what to charge for it) always vexes online content creators. Fortunately, there is a rather simple rule of thumb to guide you. We begin this episode by following up on last week’s listener…
No. 016 How to Apply the Principles of Guest Blogging to Grow Your Show
Jul 15, 2015 • 49 min
You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week’s new episode of The Showrunner. We begin…
No. 015 Darren Rowse Opens Up About the Strategy Behind His New Show
Jul 8, 2015 • 44 min
People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right? Now he does. And he joins us for an inside look at the launch strategy behind his long-awaited show. To start, we take you…
No. 014 Pro Tips on Building an Audience That Will Stick With You
Jul 1, 2015 • 39 min
Get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience. This week’s episode opens with a reflection on the unique…
No. 013 The Keys to Being Confident in Front of the Microphone
Jun 24, 2015 • 45 min
Meekness has no place in front of a microphone. But, for new showrunners who are just getting started, and even grizzled showrunners who still deal with the roller coaster of human emotion, how do you develop and maintain the confidence necessary to run a…
No. 012 Best Practices for Recording Interview Guests and Co-Hosts
Jun 17, 2015 • 36 min
When you conduct interviews with guests — particularly high profile guests — you’ve got just one shot to get it right. This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). We begin this episode…
No. 011 How to Deliver a Better Audio Experience to Your Audience
Jun 10, 2015 • 35 min
The podcasting gods sure had fun with us on this one. We set out to create an episode about delivering a more remarkable audio experience to your audience … and then had to unexpectedly jump through every possible hoop to actually do it. The end result is…
No. 010 Why Every Podcast Needs an Email List
Jun 3, 2015 • 43 min
The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience. The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the…
Showrunner Short: What We Learned From a Misguided Decision This Week
May 29, 2015 • 8 min
The Memorial Day holiday on Monday of this week (here in the U.S.) pushed all shows on Rainmaker.FM back one day. Hence, why this week’s new episode came out a day late. Upon reflection, I’m not a fan of this strategy we implemented. I understand why we…
No. 009 A New Way to Think About Your Show’s U.S.P.
May 28, 2015 • 33 min
One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique selling proposition of your show. After opening with a…
Showrunner ‘Short’: The 4 Essential Elements of a Remarkable Podcast
May 22, 2015 • 65 min
Do you want to create a podcast for listeners? Or do you want to deliver a remarkable audio experience to your audience? In this reprisal of his presentation at Authority Rainmaker, Jerod dives deep into the four essential elements of a remarkable…
No. 008 The 3 Components of Podcast Profitability
May 20, 2015 • 33 min
Last week, Jerod gave a presentation at Authority Rainmaker entitled “Become a Showrunner: The 4 Essential Elements of a Remarkable Podcast.” One of those elements is profitability, which he and Jon break down this week’s episode of The Showrunner. Jerod…
No. 007 The Importance of Treating Sponsorships Like Partnerships
May 13, 2015 • 28 min
Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came…
No. 006 Podcast Interview Best Practices from a Guy Who Publishes 3 Per Week
May 6, 2015 • 31 min
Jonny Nastor posts three new episodes of his interview show Hack the Entrepreneur each week. So he s learned a thing or two about conducting interviews. We pick his brain in this episode of The Showrunner. Among the topics discussed in this episode: How…
Showrunner Short: Why Color Psychology Matters for Your Branding
May 1, 2015 • 11 min
There are many elements to take into account when you are determining how you will brand your show. Don’t overlook the psychological impact of the colors you choose. In this Showrunner Short, Jerod delivers a quick lesson on the oft-overlooked importance…
No. 005 What Does It Mean to Be a Showrunner?
Apr 29, 2015 • 35 min
So … what exactly is a “showrunner” anyway? And what does it take to be a successful one? Jerod and Jon define the term, and explain what separates successful Showrunners from all the rest. In this episode, Jerod and Jon discuss: What essential lesson…
Launch-Day Bonus: The Power of Teamwork and Collaboration
Apr 24, 2015 • 23 min
Earlier today, the pilot launch of The Showrunner Podcasting Course went live. Late last night, on the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., we took a short break from course prep to hop on Skype and share a few thoughts…
No. 004 5 Easily Avoidable Mistakes That Cause Most Podcasts to Fail
Apr 22, 2015 • 37 min
Most podcasts fail. It s unfortunate, but true. That might psyche some potential showrunners out before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others. Obviously there are many possible mistakes…
No. 003 The Right Way to Approach Branding Your Podcast
Apr 15, 2015 • 28 min
You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning. In this third episode of The Showrunner, Jerod and Jon…
No. 002 How to Decide What Topic to Podcast About
Apr 8, 2015 • 41 min
Once you’ve decided that you want to be a showrunner, it’s time to decide what topic to podcast about. This episode details a few of the most important questions you should ask yourself to choose the best topic to get started with. Jerod and Jon provide…
No. 001 Why Right Now is the Perfect Time to Start Your Podcast
Apr 1, 2015 • 38 min
A multitude of factors are converging to make now the perfect time to launch a podcast. But should you? In the first episode of The Showrunner, Jerod Morris explains the factors contributing to the current podcasting boon and walks you through how to…