Women Conquer Business

Women Conquer Business

www.jenmcfarland.com/podcast
Jen’s wheelhouse is leadership, project management, and digital marketing. Her guests are diverse entrepreneurs from all over the world. Learn and be inspired. Are you ready to conquer business? Let’s go!


Three Simple, Powerful Ingredients to Achieve Your Goals
Jul 15 • 28 min
Consistency, impact, and impact. What if I told you achieving your business goals is within reach if you’re mindful of three simple things? This value-packed episode helps you work toward your goals every day while creating the legacy you want most.
Why Empowered Women Empower Others with Genecia Alluora
Jul 8 • 27 min
Listen to this mind-blowing interview with Genecia Alluora, the leader of the largest women’s entrepreneurial network, Soul Rich Woman. It’s not every day you get tips from a serial entrepreneur and multi-millionaire - tons of treasures for current and…
Your Secret Recipe: Listen, Plan & Focus with Sarah Olivieri
Jul 1 • 36 min
Sarah share’s her amazing and inspirational entrepreneurial journey. Listen to advice, follow your own plan, and focus — that’s your recipe for success. Simple. Not easy. Super insightful for business owners and nonprofits alike!
Allies, Sisterhood, and Making Change with Brenda Bryan
Jun 24 • 28 min
Brenda Bryan came out of the womb wondering why women have it different than men. She’s worked in the Women’s Movement for over 45 years. She shares her insights into allies, sisterhood, and being a change maker. Now available on Podcoin.
How to Create a Just World with Kelly Diels
Jun 17 • 24 min
On this week’s show, we meet Kelly Diels, a writer and feminist marketing consultant. The interview explores race, processes, feminism, and staying true to your brand. I also reveal that my relationship with feminism is a little … complicated.
Bravery, Travel & Success with Anna Lundberg
Jun 10 • 29 min
Whether you’re working your 9-to-5 with your sights set on starting a business; or you’ve got the business machine rolling, chances are you have an idea of what success means to you. Anna Lundberg is here to turn your definition on its head. It’s time to…
Marketing, Media & Money with Patty Farmer
Jun 3 • 29 min
Ready to be inspired AND take your business to the next level? Patty Farmer shares how she became an international speaker, how she chooses the people in her circle, and (of course!) money, media and marketing! Join us for this engaging interview.
How to Rethink Your Branding for a Competitive Advantage
May 27 • 18 min
Branding is often one of the most misunderstood topics among small local businesses. On this week’s show, I talk about what branding is, what branding isn’t, and why it’s so important to get it right.
How to Protect Your Business When Powerhouse Companies Break-up
May 20 • 20 min
A nasty break-up in the digital marketing world has left many small business owners scrambling all spring. We talk about what happened and how protect yourself in case it happens to you.
It’s Never too Early to Plan Your Business Exit with Ashley Micciche
May 13 • 24 min
We place so much importance (and focus) on starting a business, and then keeping it running. My guest today, Ashley Micciche, will tell you it’s never to early to build value in your company with an eye on planning your business exit.
Happy Accidents, Grace & Forgiveness
May 6 • 17 min
About 4 hours after last week’s guest, Jennifer Allain, left my house, an uninsured motorist totaled our car. My reaction told me how far I’ve come on my journey seeking joy, grace, and forgiveness.
Insurance, the Army & Michelle Obama with Jennifer Allain
Apr 29 • 33 min
On this week’s show, I talk with Army combat veteran and small business owner Jennifer Allain about the Affordable Care Act, what it was like to be a woman in the Army in the late 1990s, and how it feels when you get to represent your community at a…
The Problem with Instant Gratification as a Business Strategy
Apr 22 • 16 min
On today’s show, we talk about instant gratification, how change actually happens (and why you might be giving up too soon) and the power of celebrating small wins.
Why Procrastination Isn’t About Self-Control & Time Management
Apr 15 • 18 min
This week I talk about procrastination. Whether you consider procrastination to be your spirit animal or people who procrastinate drive you nuts you’re going to learn a few things.
How to Spring Clean Your Business & Avoid Project Fatigue
Apr 8 • 14 min
The Third Paddle Podcast is now Women Conquer Business. We talk about what that means and how to spring clean your business while avoiding project fatigue.
Creating Marketing Systems to Scale Your Business with Kronda Adair
Apr 1 • 28 min
Are you a small business looking to grow? Look no further. On this week’s show, Kronda Adair talks about creating marketing systems to scale your business.
Why Community and Connection Crush Facebook Chat Every Time
Mar 25 • 39 min
On this week’s show, my buddy Sarah Hadley stops by for a fun, NSFW rant. We talk about why some popular social media marketing schemes (bots) can be predatory and backfire on small businesses - like destroying community and connection. If you’ve ever…
How to Follow Your Passion to Flourish and Get Paid with Craig Tennant
Mar 18 • 40 min
We’ve all heard, do the work you love, the money will follow. But do you believe it? Do you really believe it? Even if you run your own business are you doing what it takes to flourish and get paid? Or do you hold back your true talents because deep down…
1st Anniversary Hijinks, Listener Thank-you’s and the next 52
Mar 11 • 29 min
After two blockbuster interviews with Senta Scarborough and Gerald Jones, Jen and Liz recover from a taco emergency to discuss what it’s like to podcast for a year, how freaking awesome our listeners are, and what’s in store for the next 52 shows. Oh, and…
Building Equitable Business Communities with Gerald Jones
Mar 4 • 77 min
Leader, coach, speaker, and training facilitator Gerald Jones talks about how the deaths of Alton Sterling and Philando Castile led to the Buy Black Podcast, and how the podcast evolving into the Voice of Black Business. We talk about equity, inclusion,…
Storytelling with Award-Winning Journalist & Emmy® Nominated Producer Senta Scarborough
Feb 25 • 81 min
Senta Scarborough was nominated for an Emmy®️ for her production work at E! News for a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in…
Digital Trade-offs, You Are a Gift & Origins Of Grandfathered In
Feb 18 • 31 min
This week talk about the costs and benefits of all of these digital tools that we use. I call it digital trade-offs. Are you getting just as much out of your screen time as you’re putting in? In the second segment, we talk about how sometimes the biggest…
Why Mindfulness Makes You A Better Leader with Patricia Thompson, Ph.D. - TPP48
Feb 11 • 29 min
Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness. If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.
How to Free Yourself from Negative Thoughts
Feb 4 • 26 min
Negative thoughts and images are so intrusive. They can take over our lives until we see nothing else. Learn how Jen turned her thoughts, experiences, and health around by taking one simple step.
How to Reframe Thoughts When You Feel out of Control
Jan 28 • 38 min
We talk about the government shutdown, and real-life examples of how it’s affecting people who work for the federal government - and people who don’t. We also talk about how not having control over a basic thing like when you’re going to get paid can…
Love the Body You’re In with Lucia Pavone
Jan 21 • 60 min
Today, we talk body love with Lucia Pavone is an international speaker, instructor of the art of sensuality, with an emphasis on full body orgasm. Tired of feeling like you’re too much or not enough? Learn why getting to know your body (and love the body…
How to be Shamelessly Feminine with Jen Rozenbaum
Jan 14 • 35 min
Today I interview Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.
What’s Your Next Evolution?
Jan 7 • 15 min
Liz gets her own podcast (and I’m her FIRST guest!!), Jen gets a new website with awesome business recommendations, and we talk about the next evolution. Are you ready?
This is Why Women Must Advocate for What They Need with Melissa Bird
Dec 31, 2018 • 48 min
Sit back, relax, and kick off 2019 with a couple of blue girls from rural red states who talk about overcoming fear, imperfect advocacy, standing up for truth and equity, being vulnerable, and the importance of communication.
Behind-the-Scenes Get to Know Jen Holiday Mashup
Dec 24, 2018 • 47 min
We go behind-the-scenes of some of our favorite interviews, and Liz interviews Jen. Sit back and relax, learn about the Vandal Lounge, Booker, coffee roasting in Italy, and what it’s like to work with Jen.
Shiny Object Syndrome: How to Stay Focused on Priorities
Dec 17, 2018 • 30 min
Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how you’re going to use them? How to stay on task with your plan, including resources and budgeting.
Don’t Burn the Business Plan with Sandra Hughes
Dec 10, 2018 • 45 min
Burning your business plan is the latest craze. We talk about why having and using a business plan helps you get clarity, align your goals, and set revenue targets to help you stay on track. Sandra Hughes also recommends building your business as a side…
Why Your Entrepreneurial Spirit is Important
Dec 3, 2018 • 31 min
How do small business owners and entrepreneurs differ? The differences affect things like goal-setting and decision making. We also talk about why the entrepreneurial spirit is important and how to engage with other effectively when exercising your…
What the 2018 Word of the Year Says about Our Culture
Nov 26, 2018 • 52 min
Jen and Liz riff on the Oxford Dictionary’s words of the year, including the short list. What do these words say about how we treat women, people of color and other marginalized groups? How can we begin to bridge these gaps?
Why Gratitude Makes You a More Powerful Leader
Nov 19, 2018 • 17 min
This episode is all about gratitude. Not Thanksgiving style, everyday style. We talk about how gratitude makes you a better leader, starting with surrender and appreciating your own life so you can appreciate the people you work with and for.
Vulnerability and Imposter Syndrome with Allison Kinnear
Nov 12, 2018 • 70 min
Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field. If you’ve ever felt like a fraud, it’s important to know you’re not alone. Listen here to get lots of strategies to help you realize…
Why You Need to Follow Your Intuition with Sarah Hadley
Nov 5, 2018 • 44 min
Today we continue our intuitive conversation with Sarah Hadley. Buckle your seatbelts as we talk about turning customers away, following your intuition, magic, and what would happen if Hermione Granger and Katniss Everdeen had a kid.
Start Celebrating Your Magic with Sarah Hadley
Oct 29, 2018 • 41 min
Today we talk books, magic, energy, and ghosts — just in time for Halloween. Join Jen and Sarah Hadley for an interview about her transformation from an Occupational Therapist to a business owner. Part 1 of 2.
How to Plan and Engage Effectively on Social Media
Oct 22, 2018 • 19 min
Learn about social media — what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.
Stretch Yourself: Network Beyond Bias with Amy Waninger
Oct 15, 2018 • 37 min
Jen interviews Amy C. Waninger to talk about the importance of broadening our experiences and networks. Is your professional network as diverse as the workforce and community around you? If not, you could be missing important opportunities.
Tips for Talking with Techies and How Gender Plays a Role
Oct 8, 2018 • 14 min
On this episode we talk about how to communicate with IT staff and technical freelancers like web developers. We all know communication is one of the more important soft skills to have. But how do you talk to someone whose skills and perspective you might…
How Is #MeToo Changing Business?
Oct 1, 2018 • 13 min
What is the Me Too Movement? How has it changed? What does #metoo mean for Business? Me too has been in the news a lot — we talk about the issues and how business is slowly changing as a result.
How to be a Digital Entrepreneur with Kalyna Miletic
Sep 24, 2018 • 56 min
Jen interviews Kalyna Miletic to discuss digital entrepreneurship (AKA digital nomad), digital strategy, the importance of non-negotiables and how she’s created the life of her dreams as a road warrior traveling and working globally.
Your Recipe for Success: Curiosity and Imperfect Action
Sep 17, 2018 • 16 min
Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.
How to Overcome Your Sales Fears and Attract the People You Want with Katie Collins
Sep 10, 2018 • 41 min
On this episode, Jen visits with Katie Collins to discuss the sales fears and obstacles that prevent women entrepreneurs from getting the best clients. Overcome those fears so you can attract who you want without compromising your rates.
How to Launch your Ideas in 6 Weeks with Benjamin Dell
Sep 3, 2018 • 19 min
On this episode, Jen visits with Benjamin Dell, Founder and CEO of MissingLettr and the MissingLetter Uppercase Conference. Benjamin provides a lot of insights into rapidly developing ideas and taking them to market.
How to Disrupt Traditional Leadership Models with Brigette Iarrusso
Aug 27, 2018 • 64 min
On this episode, Jen visits with Brigette Iarrusso. She’s passionate about transforming how people and organizations approach leadership so it better reflects the collaborative environment we find outside of business. There are a lot of gems in here from…
How to Be a Productive Leader with Sally Foley-Lewis
Aug 20, 2018 • 39 min
Join Jennifer as she interviews Sally Foley-Lewis. Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.
Reckoning: What Happens When Enough is Enough
Aug 13, 2018 • 35 min
Jen shares the journey that led to Foster Growth and why she is so passionate about helping businesses owned by women and people of color.
Truth in Business & the Impact of Women-Owned Business
Aug 6, 2018 • 24 min
Join Jennifer as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and the impact of women-owned businesses and people of color on the economy and hiring.
How to Own Your Power with Tandy Pryor
Jul 30, 2018 • 23 min
Join Jennifer and her guest Tandy Pryor where you’ll learn how your attitudes toward power, including your physical environment, may be holding you back and help you get some tips for standing in your own power.
How to Release Yourself from Limitations with Brian Fowlie
Jul 23, 2018 • 36 min
Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie, who learned meditation to free his mind while in prison. Now he helps people break through the walls of limitation and develop personal empowerment.
Tim’s Transformational Journey Will Make You A Better Leader
Jul 16, 2018 • 38 min
Jen interviews Tim McCain about his journey from addict and convict to entrepreneur. You’ll also learn how Tim’s inner control freak got soothed, to his business’ advantage.