Analytive Podcast

Analytive Podcast
In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants. We want to help make you a better marketer, better leader, better business person, and improve your life. This podcast is hosted by Tyler Brooks of Analytive.

Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast
Nov 8 • 57 min
Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build…
Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast
Oct 24 • 55 min
Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the…
Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast
Oct 21 • 48 min
Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid…
Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee
Sep 26 • 65 min
My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s…
Building Great Spaces, Running Civic Organizations, and Influencing Government - Colin Day
Sep 16 • 52 min
Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate…
Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast
Aug 22 • 61 min
Ladies and Gentlemen, I’m super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product…
Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli
Jul 29 • 78 min
Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded…
The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank
Jul 11 • 44 min
Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and…
Going Viral, Getting Attention, and Building Hype with Harry Dry - The Analytive Podcast
Jul 1 • 59 min
Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. In this wide ranging conversation we talk about marketing, going viral, fear, art, growth, and so much more. Harry Dry is a master at getting in front…
Dominating on LinkedIn Ads - The Analytive Podcast
Jun 21 • 56 min
Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for…
How to do LinkedIn Outreach without being Spammy - Daniel Fischer of Wooly
May 30 • 34 min
Today on the Podcast: Daniel Fischer. Daniel Fischer does LinkedIn outreach and customer support at Wooly. Wooly reveals who your customers really are so you can build lasting relationships with your most important influencers. Daniel grew up on an…
Meet Lucas Casarez, CFP - Analytive Podcast - Episode 22
May 10 • 55 min
In this episode, I sit down with Lucas Casarez of LevelUP Financial Planning. We talk starting your own business, financial planning for entrepreneurs, and Lucas gives an insightful answer to my question, “When should entrepreneurs invest in their…
How to Effectively Use Pricing on Your Website 🌐🌐 - Episode 21
Apr 11 • 7 min
Pricing is an indicator of your business’ value. When it comes to displaying pricing on your website, does it help or hurt your potential business? We’ll discuss in this week’s podcast. For fresh weekly email content on marketing, join our free Analytive…
How To Market To Your Dream Clients πŸ—‚οΈπŸ—‚οΈTyler Brooks at Fort Collins Startup Week - Episode 20
Mar 11 • 49 min
This week’s podcast was recorded live at Tech Stars’ 2019 Start Up Week in Fort Collins, Colorado. Keynote speaker and owner of Analytive Tyler Brooks shares his insight and expertise into how you can market to your dream clients in this special 45 minute…
How To Use Algorithms To Your Advantage πŸ–₯️ πŸ–₯️ - Episode 19
Feb 25 • 13 min
Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not. In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. For fresh weekly email content on…
How to Make Your Crappy Copywriting Get Better Conversions 🀝🀝 - Episode 18
Feb 21 • 12 min
Before someone is willing to buy, there are three things your customers need. In this week’s podcast, we break down these needs and discuss why ultra-persuasive copywriting isn’t the end-all to strong client relationships. For fresh weekly email content…
How Failure Makes You Better πŸ‚πŸ‚ - Episode 17
Feb 4 • 12 min
As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts. Why? Because I run at the edge of what I’m able to do. In this week’s podcast, I am going to share what snowboarding…
How to Share Your Success Authentically πŸ†πŸ† - Episode 16
Jan 23 • 7 min
Why do we feel so connected to successful people? Most times, it’s because they are presenting their journey authentically. In this week’s podcast, we will why sharing your human side with your audience will actually strengthen your brand story. For fresh…
How to Match Bait to Critter in Marketing 🦌🦌 - Episode 15
Jan 15 • 7 min
In order to attract critters (leads) to your business, you must offer the right bait (content). In this week’s podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients. For fresh…
How to Market to Your Audience Like a Parade πŸ₯πŸ₯ - Episode 14
Jan 8 • 7 min
Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static. In this week’s podcast, we will discuss why is so important to be constantly in-market to continuously captivate…
How to Generate Sales from the Largest Clients in Your Industry πŸ“ˆπŸ“ˆ - Episode 13
Dec 3, 2018 • 33 min
When it comes to lead generation, use a spear, not a net. In this week’s episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive’s latest initiative, XABM. Listen now and let’s start getting your business more…
How to Blow Your Entire Marketing Budget πŸ’¨πŸ’¨ - Episode 12
Nov 20, 2018 • 11 min
The truth is: the quickest way to blow your marketing budget is to be “creative.” Your advertising needs to sell. In this week’s podcast, we discuss how to avoid the “creative advertising” trap. For fresh weekly email content on marketing, join our…
How to Sweeten Your Offer with Content 🍭🍭 - Episode 11
Oct 15, 2018 • 8 min
Learn how to create a killer offer and then sweeten by providing valuable content as part of the offering. It’s a low cost, high impact way to create more value for your customers.
The Power of Hidden Benefits to Sell 🌚🌚 - Episode 10
Jul 10, 2018 • 10 min
The Hidden Benefit may be the number one thing missing in your sales copy. Learn how to leverage The Hidden Benefit for your business. For fresh weekly email content on marketing, join our newsletter:
The Secret Conversion Marketers Don’t Want You To Know πŸ™ŠπŸ™Š- Episode 9
Jun 18, 2018 • 10 min
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Let’s find out.
Losing the Fight (Literally) And Still Winning Big πŸ₯ŠπŸ₯Š - Episode 8
Jun 6, 2018 • 7 min
For those of you who follow boxing or MMA, you’ll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA…
The Illusion of Precision πŸŒ€πŸŒ€ - Episode 7
Jun 4, 2018 • 7 min
When we look at marketing data and analytics, it’s so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
What Bicycle Riding Taught Me About Marketing and Life 🚲 🚲 - Episode 6
Apr 19, 2018 • 7 min
I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and then putting on the training wheels. I loved that bike. There were…
How Not to Be Boring 😴😴 - Episode 5 - The Analytive Podcast
Apr 9, 2018 • 9 min
I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention.…
The Episode Where I Download and Analyze My Own Facebook Data😱 😱 - Episode 3
Apr 3, 2018 • 15 min
In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here’s what we discuss: - How much data was correct? - How much data was incorrect? - What data was missing? - Do I trust Facebook’s marketing data? If you’d…
Intro to Blockchain and How It Might Impact Marketing β›“πŸ’Έ - Episode 2
Mar 30, 2018 • 13 min
Welcome to Episode 2 of the Analytive Podcast! In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry. Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In…
How A New Roof and a Flat Tire Taught Me Branding πŸ πŸš— - Episode 1
Mar 29, 2018 • 7 min
In the first episode of the Analytive Podcast, we discuss how two companies (a roofer and a mechanic) gave me a *very* different brand experience on the same day. And how branding is more than just logos and colors. For fresh weekly email content on…