Sell More Merch

Sell More Merch
Sell More Merch is a casual podcast to share sales and marketing ideas and insights that matter to today’s apparel decorators. #SellMoreMerch InkSoft is the Sales Platform for the Decorated Apparel Industry. With InkSoft, you’ll have all the tools in one place to grow sales and get organized. Plus, you’ll be in good company with thousands of InkSoft clients who’ve used our cloud-based tools to process more than $1 billion in orders. Learn more at:

The Benefits of the BLUF (Bottom Line Up Front)
Jul 30 • 9 min
The newest episode of our Sell More Merch podcast is out now, and if you’re an apparel decorator — or a professional in any business — you certainly don’t want to miss this one. InkSoft co-founder JP Hunt discusses one strategy (with diverse use-cases)…
The Sales Approach That Led Anthem Branding to Major Success
Jul 13 • 49 min
For industry expert/Anthem Branding founder Ted Church, growing his business was about more than just offering great products. It was about offering a stand-out experience. He gives his sales tips, tricks, & advice on this episode of Sell More Merch. In…
Where We Grow From Here
Jun 6 • 40 min
In this episode, we are joined by Justin McKibben, Director of Business Development at Melmarc, a vertical private label apparel manufacturer. Justin has 25 years of wide-ranging industry experience and he shares his insights on operations, growth…
How The Mimetic Desire Theory Can Help You Optimize Your Marketing
May 27 • 8 min
What is ‘Mimetic Desire,’ and what does it have to do with the marketing strategies of apparel decorators? We’re telling you all that and more in our latest podcast — and yes, we’re including some real-world tips, tricks, & techniques for increasing your…
The Business Value of Contact Decoration
Apr 22 • 49 min
Monty Mims is Strategic Account Manager Decorator & Digital Solutions at SanMar and one of our favorite decorated apparel industry experts. Monty has some real street credibility and industry pedigree as he grew up in the business. Literally. Monty and…
The Here for Good Fundraising Movement
Apr 9 • 58 min
Heard of the Here for Good movement yet? It’s the brilliant brainchild of Sloan Coleman, “Monster Marketer” at St. Louis-based screen-printing shop Tiny Little Monster. Here for Good fundraising Stores are popping up all across the decorated-apparel…
The Profit Potential of Custom Heat Transfers
Feb 27 • 40 min
In this episode of InkSoft’s Sell More Merch Podcast, we are joined by Nathan Anderson of FM Expressions. Nathan shares his experience and insights into the use cases and opportunities that custom heat transfers offer to print shops and apparel…
Tips on Outsourcing Products & Services Outside of your Core Competency
Feb 19 • 50 min
In this episode of InkSoft’s SellMoreMerch podcast, we are joined by Jeremy Picker of AMB3R, a Colorado-based apparel design firm. Jeremy shares his insights into how to apparel decorators and prints shops can leverage the outsourcing of products and…
Copyright & Trademark Law for Apparel Decorators
Jan 28 • 36 min
Listen in as InkSoft’s Director of Marketing Kevin Houchin shares his best insights on copyright and trademark law specific to apparel decorators and print shops. —- Send in a voice message:
Save a Shipload of Time & Money
Sep 20, 2019 • 26 min
In this episode of InkSoft’s #SellMoreMerch podcast, we are joined by shipping expert Cody DeArmond, Director of Sales at ShipStation. ShipStation is the leading web-based shipping software that helps online retailers streamline their order fulfillment,…
The most important sales lesson I’ve learned
Aug 7, 2019 • 9 min
In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned. Listen now to hear how: You can use ‘anchoring’ to help guide prospective customers in the sales process. You should use confidence as a…
Increase you Average Order Value
Jun 18, 2019 • 9 min
One of the most powerful ( and most accessible) ways to grow revenue is to boost your average order value. Calculate your AOV by dividing your total revenue by the number of orders in the same period. In this episode, we share fives ways to increase your…
Remote Day
May 18, 2019 • 6 min
A ‘Remote Day’ is a dedicated day each week to focus on the things that matter most to growing and improving your printing business. Remote means you are NOT in your office as usual. By working from a dedicated space, you can concentrate and ‘pattern…
Operational Transparency
May 17, 2019 • 11 min
By providing a window into what it takes to produce printed goods, you can help customers understand (and appreciate) the value you create. In this episode, we explore how to take full advantage of Operational Transparent. In doing so, you are likely to…
Win MORE business with SPEED and ACTION
May 13, 2019 • 7 min
How quickly do you respond to prospective customers? What trust are you establishing with prospective customers? In this episode, we explore how speed and action can help you win more business. —- Send in a voice message:
Interview with Marshall Atkinson
Oct 5, 2018 • 46 min
Latest episode of InkSoft Thought Starter —- Send in a voice message:
Success Profile: T-Shirt Elephant
Jul 19, 2018 • 15 min
T-Shirt Elephant is killing it. With over $6.5 million in sales volume and over 300,000 e-commerce transactions through InkSoft, T-Shirt Elephant is focused on sales growth and scaling. How are they doing it? —- Send in a voice message:…
Lean Manufacturing for Decorators Episode 2
Jul 6, 2018 • 16 min
In the second installment of our Lean Manufacturing for Decorators series we look at an important concept in the Lean philosophy: ‘Kaizen’. Kaizen is an important tool for incremental change and improvement. You’ll need to fully embrace kaizen in order to…
Lean Manufacturing for Decorators Episode 1
Jun 21, 2018 • 17 min
Lean manufacturing is a model for production and manufacturing used by the world’s biggest and best manufacturing companies. There is a lot to learn from the principles and best practices in the Lean framework. We are going to unpack and share the most…
Agency or Purveyor?
May 29, 2018 • 17 min
There are two ways that a ‘print business’ will interface with and be perceived by their customers: One is an agency and the other is a purveyor. In this thought starter, we are going to dive into why the agency model is ideal for developing profitable…
Mise en Place
Apr 26, 2018 • 12 min
Mise en place (pronounced ‘meezon-plas’) is a French term which means “putting in place”. In this episode, we will share ideas for improving your business by adopting the ‘mise en place’ as a mindset. —- Send in a voice message:…
Apr 12, 2018 • 11 min
Segmentation is a simple marketing practice that organizes a general group of customers into subgroups. Each subgroup has its own interests and needs. The better you segment, the better you can target customers. Listen as we share tips for segmentation.…
Print Hackathon
Mar 28, 2018 • 17 min
In this first episode of InkSoft’s Though-Starter, we discuss creating and conducting a ‘print hackathon’. A print hackathon is an easy and important way to develop your team, boost morale, problem solve, and innovate. —- Send in a voice message:…