The Association Adviser Podcast

The Association Adviser Podcast

www.naylor.com/associationadviser
Delivering best practices, news and leadership strategies for association professionals. Episodes are published monthly. Interested in being a guest? Don’t want to be a guest, but want to hear about a certain topic? Email us at associationadviser@nayloronline.com! The Association Adviser Podcast is sponsored by Naylor Association Solutions. Learn about our resources for improved member engagement and non-dues revenue at www.naylor.com.


Take the Shame Out of Your Career Changing Game with Nicolle Merrill
Sep 28 • 40 min
How many times have you daydreamed about ditching your current job and doing something totally different? Nicolle Merrill wants you to know: A career change, whether voluntary or involuntary, is nothing to be afraid or ashamed of. She’s a writer, speaker,…
Insights from the 2020 Association Communications Benchmarking Report
Aug 25 • 37 min
We’re discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor Association Solutions, details the challenges and successes association communicators face when producing…
How Association Partnerships Are Helping Members Thrive
Jul 30 • 31 min
“We will all be remembered by how we react to this situation” says our guest, Thomas Foreman, executive director of the Building Supply Industries Association of British Columbia and the Northwest Industries Association. The Northwest Industries…
How the Fisheries Council of Canada is Building and Sustaining Future Association Leaders
Jun 15 • 31 min
In the commodity business, people tend to think “If I supply it, someone will buy it.” But the world is changing, and interacting with all parties involved in a supply chain can supply valuable knowledge for industry professionals working to create and…
Data Analytics Reset: Assessing Your Data Analytics Program
May 15 • 40 min
Our guest this episode is Evan Reid, Data Analytics Manager for the American Speech-Language-Hearing Association. Evan has been working with ASHA for almost two years to improve ASHA’s use of its membership and operational data so that staff can deliver…
How to Welcome New Members to Your Association
Apr 15 • 47 min
When your association thinks of member engagement, do you think of metrics like website logins or event attendance? Or do you think of member engagement as a broader effort to create a better membership experience? That’s how Amanda Kaiser of Smooth the…
Press the Dang Button on Podcasting
Mar 16 • 18 min
Why are podcasts so popular, and how can your association begin one? Podcasts operate similar to books, says Brian Fanzo, podcaster expert at iSocial Fanz and our guest on this episode. As you listen to a podcast you can create personal visualizations for…
Accessible Content is Just Good Content
Feb 14 • 41 min
How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn’t something that’s widely talked about in the tech or association…
Human-Centered Strategy for the Now, Near and Far
Jan 15 • 42 min
If you were hired to revamp an association’s 5-year plan, where would you start? If you’re Garth Jordan, you’d start with the people in the association - and not just the staff or board of directors, but a representative sample of members at all levels of…
Deconstruct Data Silos with a Member Data Platform
Dec 13, 2019 • 32 min
Have you heard of a member data platform? It’s a software hub that offers an association a 360-degree view of a member or customer by breaking down silos between individual data platforms, such as an email marketing program or an eCommerce account. A…
How to Create Better Member Surveys
Nov 11, 2019 • 42 min
We’re honored to host Rachel Clemens, chief marketing officer for Mighty Citizen, a firm that transforms mission-driven organizations through branding, marketing, and digital communications. Rachel talks with us about why associations should survey their…
How to Weave Your Association’s Story
Oct 15, 2019 • 35 min
Association Adviser welcomes Tamsen Webster of The Red Thread® to this episode! Tamsen helps organizations to help people find, build, and tell stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive…
Don’t Test Your Emails and Other Email Marketing Advice
Sep 20, 2019 • 35 min
We talk with Jen Capstraw, strategist and email geek, about today’s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them. Links: Women of Email: Find them on Facebook and at the Women…
The 2019 Association Communications Benchmarking Report
Sep 6, 2019 • 32 min
Join Sarah Sain, Naylor’s director of content, member communications, as she explains the results from the 2019 Association Communications Benchmarking Report. this is the 8th year of the survey and resulting report, and we’re starting to see a shift in…
What is Machine Learning?
Jul 24, 2019 • 43 min
We speak with Chris Knoch of Big Squid, a company that produces automated machine learning platform for business insights. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better…
Don’t Let Cynicism Overcome Passion: Association Advocacy
Jun 27, 2019 • 53 min
We spoke with Kevin Daley, director of government affairs for Naylor Association Solutions, and Dr. Madelaine Feldman, president of the Coalition of State Rheumatology Organizations. CSRO advocates for access to the highest quality medical care for…
Building Career Connections with ASCE
May 28, 2019 • 34 min
We recently caught up with Courtney Ross and Tirza Austin of the American Society of Civil Engineers to talk about the variety of career resources ASCE offers through its online career center, called Career Connections. Started in 2003, Career Connections…
Modernizing Your Association: WRLA
May 2, 2019 • 51 min
Kelly and Kaydee speak with Liz Kovach and Jessica Cranmer of the Western Retail Lumber Association about the work they and their staff are doing to modernize WRLA’s events, industry talent pipeline, and government relations. WRLA began in 1890 as an…
The Leading Edge of Change
Mar 22, 2019 • 44 min
We’re happy to welcome back Sharon Newport, Executive Director for the Door Security & Safety Foundation and Director of Operations for the Door and Hardware Institute for today’s episode. Sharon continues our conversation about association leadership and…
Refresh Your Association Brand
Feb 2, 2019 • 48 min
Updating your association’s brand can seem like a gargantuan task, but it doesn’t have to be impossibly difficult. Josh Spradling, CAE, and Steven Stout, CAE, both of the Texas Society of Association Executives, share the process of their organization’s…
Change Leadership and Leading with Curiosity
Dec 15, 2018 • 41 min
Changes in your work and team are inevitable, but they don’t have to be difficult. Sharon Newport, director of operations at DHI - Door Security & Safety Professionals, shares about leading through the lens of change, and the benefits to using the power…
Programmatic Advertising: Retargeting
Nov 9, 2018 • 14 min
UPDATED 11/9 with full retargeting conversation! On this mini episode we welcome back Kerry Walter, Naylor’s director of programmatic operations. Kerry explains how retargeting on Naylor’s programmatic advertising platform can benefit associations, their…
Tradition vs. Technology in Association Communications
Oct 17, 2018 • 41 min
What balance between traditional forms of association communications, such as printed magazines and newsletters, and newer, trendier forms such as podcasts or online communities, should associations strike? We talk with two leading communicators in the…
How Programmatic Advertising Benefits Associations
Sep 12, 2018 • 11 min
Heard of programmatic advertising, but wondering what it is and how it works? Join us for a conversation with Kerry Walter, director of programmatic operations for Naylor Association Solutions. Kerry explains how programmatic advertising is an…
Foresight is the Future of Governing
Aug 23, 2018 • 42 min
On this episode we’re pleased to welcome Jeff De Cagna, FRSA, FASAE, executive advisor of Foresight First, LLC. Jeff is a respected contrarian thinker on the future of associating and associations. He talks with us about the need for high-performing…
3 Things Associations Should Do on Social Media Right Now
Aug 7, 2018 • 39 min
What should your association be doing on social media to effectively communicate with members and potential members? Kelly & Kaydee break it down: BIG idea: Control your message. Take ownership of your brand and your association’s voice on the social…
Make Content Planning Work for You
Jul 31, 2018 • 40 min
Chances are your association members interact with your association in more than one way. They attend events, open your emails, and read your publications at a frequency and level of involvement that fits their professional role and aspirations at the…
How Associations Can Earn More Non-Dues Revenue
May 29, 2018 • 38 min
Why is non-dues revenue important to associations? In addition to supporting year-round programming and keeping member dues low, non-dues revenue (the kind of revenue your association can earn from any source other than membership dues) helps associations…
Why You Should Work for an Association
Apr 29, 2018 • 33 min
What are the benefits of working for an association? Why would a young professional want to start a career in association work? Kelly Clark and Kaydee Brown of The Association Adviser Podcast discuss three reasons working in the association community…
Event Security: What to Anticipate and How to Plan For More Secure Events
Mar 28, 2018 • 34 min
On this podcast, Kaydee and Kelly discuss event safety and security, and how associations can prepare for an event-related crisis. Does your association have an event crisis plan? Do your staff know what to do when someone at an event is injured, or when…
New Year’s Resolutions for Associations
Jan 22, 2018 • 35 min
Did you know that University of Scranton research suggests that just 8% of people achieve their New Year’s goals? Furthermore, the New York Times estimates that 40% of resolutions are broken by Jan. 8. That’s a short life for goals many people say they…
The Association Adviser Podcast Intro
Nov 29, 2017 • 6 min
Welcome to The Association Adviser Podcast! Association Adviser is a hub for trade and professional associations looking for best practices, news and leadership strategies. We shine a spotlight on the fun and successful things associations are doing! We…