Marketing Scoop Podcast

Marketing Scoop Podcast

www.semrush.com/podcast
Guiding you through the latest digital marketing trends towards your marketing success!


How to Double Down on Agency Partnerships and Boost Your Leads
Aug 5 • 26 min
Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital. In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn the secrets…
How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content
Jul 29 • 25 min
In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House. You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its…
Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic
Jul 22 • 24 min
Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user…
How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns
Jul 15 • 28 min
Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA’s Orchid Bertelsen. Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology…
How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance
Jul 8 • 27 min
On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s OneView…
Discovering A Marketing Channel That Outperforms Webinars by 35%
Jul 1 • 26 min
Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared…
How to Increase Revenue by 5x in Just One Year
Jun 22 • 25 min
Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. In this episode, you’ll hear how the Morning…
Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon
Jun 17 • 26 min
Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped…
How Microsoft Teams Grew Traffic by 1,260% During the New Normal
Jun 10 • 23 min
In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billion meeting…
A Go-to-market SEO Strategy for Turbulent Times
Jun 3 • 25 min
In this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy. You’ll also hear how to…
How Atlassian Used YouTube to Grow Their Marketing Funnel
May 27 • 23 min
In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and…
How to Earn Links from 931 Unique Domains in a Single Year
May 20 • 24 min
In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year. Plus, listen in as Amanda…
Transforming the Recruiting Mindset with Gaming Experience
May 13 • 24 min
Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV. On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign.…
eCommerce and Consumer Behavior Changes During The New Normal
May 6 • 21 min
Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape. Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates…
Acquiring New Users by Turning Offline Channels into Growth Machines
Apr 29 • 20 min
In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. Most data-driven…
How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free
Apr 22 • 33 min
Today, we’re spotlighting Greg Galant, co-founder and CEO, of Muck Rack, about the success of Muck Rack Trends - the latest research tool on Muck Rack which offers a universal look at what journalists are writing about.
230% Organic Traffic Increase and Growing: Arkadium Success Story
Apr 15 • 15 min
Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium - a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic…
Growing a Million Dollar SEO Company at the Age of 22
Apr 8 • 19 min
Today we are spotlighting Harry Sanders of StudioHawk, Australia’s premier SEO agency. Harry’s story is a fantastic journey of bootstrapping himself from nothing to the owner of a global marketing firm. At age 14 he was homeless and started working at SEO…
[Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel
Apr 1 • 17 min
This episode comes from JD Prater, Head of Product Marketing at Quora. JD is a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. 300+ million people come to Quora every month to prep, research, evaluate, ask…
[Special Edition] Angelica Ong, UNICEF on Social Media for Social Good
Mar 25 • 14 min
This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF’s Office of Innovation and is tasked with…
[Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa
Mar 25 • 13 min
This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of…
[Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises
Mar 25 • 21 min
This episode comes from Luis Navarrete Gómez, Head of Global Search Marketing at LEGO. Luis defines the strategy for search marketing activity in more than 140 markets for the iconic toy company and has more than 14 years’ experience in Search Marketing…
FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency
Mar 18 • 22 min
Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix…
Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User
Mar 11 • 21 min
Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying ‘insights’ from GA data. Once identified, they share insights with their users in a simple, natural language…
TikTok for Brands - Marketing Tactics to Boom Your Business
Mar 4 • 16 min
Today we are spotlighting Jacob Pace, CEO of Flighthouse. Flighthouse is the largest media brand on TikTok with more than 23 million followers, generating over one billion views per month. They specialize in teen-friendly programming, like clever memes…
Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months
Feb 26 • 23 min
Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created by Growth Machine for brands like QuickBooks, Yummly, Kettle & Fire, Fullstack Academy, Spire, ButcherBox, Fomo, and more. Nat…
How to Increase Revenue to Over 800k With Educational Product Behind the Brand
Feb 12 • 22 min
Today we are spotlighting Iman Gadzhi, Founder of IAG Media & Grow Your Agency. He has guided his clients to increase revenue to close to a million dollars with little additional overhead. His company helps coaches and e-commerce businesses scale to seven…
SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing
Feb 5 • 27 min
Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer Program. She leads the global PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing…
How Dell Boomi Boosts Customer Retention with Meaningful Brand Events
Jan 29 • 28 min
Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand…
How to Double The Business in 34 Days by Listening to Your Customers
Jan 22 • 28 min
Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to…
How to Increase Conversions and Efficiency from your Facebook and Instagram Ads
Jan 15 • 38 min
Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at…
10 [Special Edition] How Marketers Can Create Brand Communities - WeWork
Dec 17, 2019 • 11 min
In this session by Tim Salau, The WeWork’s Evangelist, shares how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences. Takeaways: - How to build a Brand Community - Why building a Brand…
9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP
Dec 17, 2019 • 16 min
Amisha Gandhi, VP, Influencer Marketing & Communications at SAP discusses why you need to use influence outside of Social Media. Key Takeaways: – Understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven…
8 [Special Edition] The Hidden Psychology of Social Networks by Reddit
Dec 17, 2019 • 16 min
In this episode, Joe Federer, Former Head of Strategy at Reddit, Author and Social Marketing Strategist, uncovers why people act differently in various online environments. Key Takeaways include: – How to optimize your Social Media strategy to reach…
7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase
Dec 17, 2019 • 11 min
Listen as Crunchbase’s Head of Marketing & Growth, Shanee Ben-Zur deep dives into how to go from campaigns to experiments: building a more metrics-driven marketing department. – How to maximize your team’s impact on business by focusing on the…
6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft
Dec 17, 2019 • 15 min
Join Christi Olson, as she walks through the results from Microsoft’s 2019 Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare your marketing strategies today for the conversational future. Takeaways: - Which of the…
5 [Special Edition] How Storytelling Drives the Purchase Process - Terry Rice - The Entrepreneur
Dec 17, 2019 • 13 min
Listen to Terry Rice, The Entrepreneur Magazine, as he explains how to do a better job of listening to your audience and presenting content that resonates with them. During the session, you’ll discover how to: - Conduct audience research for little or no…
4 [Special Edition] The Future of Martech by Drift, Conductor & SEMrush
Dec 17, 2019 • 27 min
Martech - huge and unbelievably fragmented industry. How we got here and what forces will shape the market? Join if you want to learn more about current Marketing Stacks and what problems tech will solve for marketers in the future. The fourth episode…
3 [Special Edition] The Trust Exchange Between Brands, Social and Customers - Ken Madrigal, Verizon
Dec 17, 2019 • 11 min
Today, many companies believe that customers will “trust” their brands. “Trust” is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences, and “trust” is not about the brand, but sharing those…
2 [Special Edition] How to Repurpose Your Content for Multiple Platforms - Cristy Garratt, CNBC
Dec 17, 2019 • 14 min
A great piece of content requires a great deal of time and resources, but those investments don’t guarantee cross-platform success. CNBC’s Cristy Garratt walks through how you can give one piece of work new life on the major social platforms. Key…
1 [Special Edition] The Seven Cs of Smart Content You Can’t Ignore - Tania Mushtaq, Dell Boomi
Dec 17, 2019 • 12 min
While 91% of the B2B marketers use content marketing to reach their audience, a majority of them do not know how to produce engaging content. Listen, as Tania Mushtaq, Head of Marketing at Dell Boomi, shares the actual science behind effectively cutting…
2.35 [Success Story] How to grow a really popular marketing blog
Jun 12, 2019 • 27 min
Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop!
2.34 [SEO] How do you recover from a Google Penalty?
Jun 5, 2019 • 34 min
Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done to recover?
2.33 [Content] What Works Best for Email Marketing Now?
May 29, 2019 • 31 min
Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still…
2.32 [Advertising] How to market offline products and services from digital advertising
May 22, 2019 • 25 min
Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets using…
2.31 [Success Story] What is the ROI of optimizing your local search listings?
May 15, 2019 • 35 min
Spending your valuable digital marketing time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized? Find out in today’s…
2.30 [Content] How Uber and Search Engine Journal Do Their Content Marketing
May 8, 2019 • 23 min
Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore how Uber and Search Engine Journal select and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and…
2.29 [SEO] What can SEO learn from CRO?
May 1, 2019 • 28 min
Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your SEO? If so, are you…
2.28 [Advertising] Facebook Advertising in 2019
Apr 24, 2019 • 39 min
Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?
2.27 [Success Story] What makes a campaign good enough to win an award?
Apr 17, 2019 • 31 min
Have you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award? That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of…
2.26 [Content] What is your content marketing research process?
Apr 10, 2019 • 31 min
How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing…
2.25 [SEO] Website Migration Tips for SEO Pros
Apr 3, 2019 • 29 min
Are you planning to migrate your website to a different platform, location or domain over the coming months? If so, how confident are you that the move won’t result in any negative impact such as traffic or revenue loss? Whether you’re intending on moving…
2.24 [Advertising]: How to apply a customer-centric approach to paid advertising
Mar 27, 2019 • 28 min
Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty of thinking that customer centricity is owned by the CRM team – and that customer centricity is only possible after someone has bought…
2.23 [Success Story] Stories of Memorable Marketing Infographics
Mar 20, 2019 • 32 min
In this week’s episode of Marketing Scoop, we look at 2 of the most successful Infographics produced by the marketing industry for the marketing industry. We look at how to come up with creative ideas for major content pieces; how to produce powerful,…
2.22 [Content] What is the Ideal Content Marketing Framework?
Mar 13, 2019 • 32 min
What is the most efficient and effective content marketing framework and how does it help you to drive large volumes of organic traffic without a bid budget? Today’s episode looks at why having a scientific approach to your content marketing campaigns is…
2.21 [SEO] Where do you start with an SEO audit?
Mar 6, 2019 • 36 min
Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in on the most important SEO metrics when carrying out an SEO audit? Where do you start when you need to carry out at SEO audit in 2019?
2.20 [Advertising] Why Advertise on Quora?
Feb 27, 2019 • 28 min
Have you been happily advertising using Google Ads or Facebook over the past couple of years, thinking that it’s not necessary to consider other traffic sources? If so, you might be missing out. A lot of smart marketers are now driving quality traffic…
2.19 [Success Story] How TransferWise Reached Over 1 Million Organic Visits Per Month
Feb 20, 2019 • 32 min
Some people think that it’s a lot harder to drive significant volumes of organic traffic to your site compared with what it used to be like a few years ago. However, that’s not the case for TransferWise, a niche brand that’s driving over 1,000,000 visits…
2.18 [Content] Influencer Marketing Tips for Instagram
Feb 13, 2019 • 31 min
We’ve heard a lot of chat recently about the necessity to disclose native advertising on Instagram but what advertising strategies on Instagram are working best now and how do you go about building relationships with influencers on Instagram? And is…
2.17 [SEO] Are links still important for SEO?
Feb 6, 2019 • 29 min
We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much better uses of your time than building links. But is that really the case? Do links still work and what are their level of importance…
2.16 [Advertising] What paid search activities should you be automating in 2019?
Jan 30, 2019 • 24 min
Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were the things that you needed to be doing to run your campaigns as efficiently as possible.…
2.15 [Success Story] How to market a podcast
Jan 23, 2019 • 37 min
Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing…
2.14 [Content Marketing] How to Produce Social Media Content that Converts
Jan 16, 2019 • 36 min
Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and what content and…
2.13 [SEO] What are the SEO Tests That You Should Be Conducting in 2019?
Jan 9, 2019 • 40 min
Marketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO.
2.12 [Special] Integrated Marketing Campaigns from the SEMRush Australia Search Awards
Dec 19, 2018 • 49 min
Today’s guests have all produced outstanding campaigns for the SEMRush Australia Search Awards. Today’s guests: Russ Macumber, a Senior Digital Strategist at Impressive.com.au Duncan Jones , Head of Strategy at Growth at webprofits.com.au Marketing…
2.11 [Special] What were the top digital marketing stories in 2018?
Dec 12, 2018 • 53 min
On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was!
2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019
Dec 5, 2018 • 44 min
Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing…
2.9 [Advertising] What Are the Most Important Paid Search Metrics to be Tracking?
Nov 28, 2018 • 29 min
Marketing Scoop Episode 2.9 is a Paid Advertising-themed episode where we look at the common challenges with keeping up paid search optimization strategies and which metrics specifically you should be paying attention to, to ensure that your campaigns are…
2.8 [Success Story] How to Harvest Paid Search Keywords from Google Shopping
Nov 21, 2018 • 28 min
In episode 2.8 of Marketing Scoop we have a special guest who shares a digital marketing success story - specifically how the brand Garden4Less enhanced their paid search campaigns through keywords from Google Shopping. This episode’s special guest is…
2.7 [Content] What is the Optimal “Content Marketing Ladder”?
Nov 14, 2018 • 30 min
Marketing Scoop Episode 2.7 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Bas van den Beld is a Public…
2.6 [SEO] What is Enterprise SEO?
Nov 7, 2018 • 32 min
On today’s episode we look at what enterprise SEO is, and the specific differences between enterprise SEO and regular SEO. Joining host David Bain for this one are 2 special guests… - Nick Wilsdon, Search Product Owner at Vodafone Group - Arnoldo Cabrera,…
2.5 [Advertising] How is AI Changing Paid Search Advertising?
Oct 31, 2018 • 30 min
In this episode we’re largely talking about how AI is changing paid search advertising. Initially we touch on a couple of news stories: - 2:00 How Amazon advertising is on the increase - 6:25 Google Ads have launched a new click-to-message feature. Main…
2.4 [Success Story] What Can You Learn from this LinkedIn Content Marketing Success Story?
Oct 24, 2018 • 28 min
Today we have a special ‘success story’ episode on Marketing Scoop. In this episode David’s joined by a lady who’s on the front lines of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning global content…
2.3 [Content] How Did CoSchedule Drive 7 Million Visits to This Blog Post?
Oct 17, 2018 • 28 min
Marketing Scoop Episode 2.3 is a content marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain…
2.2 [SEO] What Does Google Killing Google+ Mean to You as a Marketer?
Oct 10, 2018 • 26 min
Marketing Scoop Episode 20 is an SEO special where we’ll be looking at the latest digital marketing news as well as drilling down into specific, actionable organic search strategies. Joining our hosts David Bain & Judith Lewis and 2 SEO experts.
2.1 [Advertising] Facebook Introduce ‘Story Ads’
Oct 3, 2018 • 33 min
Topics covered include: 2:18 STORY 1: Facebook introduce ‘Story ads’ How does a business make a success of story ads? 4:52 STORY 2: Facebook add more choices for video ad buyers What are the choices Facebook have added and what impact is this going to…
1.18 Is “Discovery” the Future of Search?
Sep 26, 2018 • 35 min
1:04 TOPIC 1: What is the topic layer in Google’s Answer Boxes? 8:48 TOPIC 2: Google want users to be logged-in, in Chrome too 18:30 TOPIC 3: Is “Discovery” the Future of Search? 26:26 TOPIC 4: According to eMarketer.com, Amazon Is Now the No. 3 Digital…
1.17 Breaking SEO News - Bing is Caching AMP
Sep 19, 2018 • 32 min
Topic 1: Bing Ads add a competition tab Topic 2: Google are testing image-based sub-categorization Topic 3: Bing has added text transcription to its image analysis capabilities Topic 4: Is the targeting of paid search marketing moving from away keywords…
1.16 Why Did a Blog Post about Vine Shutting Down Do So Well?
Sep 12, 2018 • 33 min
Topic 1: It’s OK to place reviews from elsewhere on your website… Topic 2: Google’s exact match close variants expand again Topic 3: Content Marketing Close-Up feature.
1.15 Google Suggests that you add DatePublished and DateModified to your Structured Data
Sep 5, 2018 • 34 min
PART 1: Google is now encouraging you to consider adding datePublished and dateModified to your structured data PART 2: Google introduces ad strength indicator – and also reporting for responsive search ads PART 3: Content Marketing Close-Up feature
1.14 Google Want Your Video Answer for their Search Results
Aug 22, 2018 • 32 min
To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage,…
1.13 Google Releases a Broad Core Algorithm Update
Aug 8, 2018 • 31 min
Google releases a broad core algorithm update, with big SERP volatility seen from the 1st to the 3rd of August. What type of sites were affected, and what can be done about it?
1.12 Google’s Mobile Search Results Now Show Thumbnail Images 45% of the Time
Jul 25, 2018 • 39 min
Joining David Bain on this show are SEO expert Ned Poulter and PPC superstar Larry Kim. Topics discussed include: —’People also search for’ suggestions are now appearing in ad results — Google’s mobile search results now show thumbnail images 45% of the…
1.11 Google Introduces Responsive Search Ads
Jul 11, 2018 • 32 min
Joining David Bain on this show are paid search expert Sherry Bonelli and PPC superstar Joe Martinez. Topics discussed include: — Google’s Speed Update is now rolling out for all users — Google’s URL inspection tool is also now available for all — Google…
1.10 Goodbye to Google AdWords!
Jun 27, 2018 • 29 min
Joining David Bain on this show are paid search expert Joel Bondorowsky and SEO guru Pam Ann Aungst. On this episode of Marketing Scoop we’re discussing: — Google Search Console releases a URL inspection tool — Google Shopping appears to be complying with…
1.9 Google’s Reliance on Wikipedia makes it Vulnerable to Search Pranks
Jun 13, 2018 • 28 min
Joining David Bain on this show are LinkedIn advertising expert AJ Wilcox and SEO guru Andy Drinkwater. Topics discussed include: — Google releases Lighthouse version 3.0 — Bing Ads are going to allow advertisers to target LinkedIn audiences — Google’s…
1.8 Google Shrinks Meta Description Snippets
May 23, 2018 • 24 min
Joining David Bain on this show are paid search expert Kirk Williams and Head of SEO Matt Ridout. Topics discussed include: — Google shrinks meta description snippets — AdWords is going to advise that HTTP is less secure — Google are looking for…
1.7 Google Confirms the Roll-Out of a Broad Core Algorithm Update
May 2, 2018 • 31 min
Joining David Bain on this show are paid search expert Arianne Donoghue and international SEO legend Aleyda Solis. Topics discussed include: — Google confirms the roll-out of a broad core algorithm update — Mobile-first indexing notifications are arriving…
1.6 Google Launches a ‘More Results’ Button for Mobile
Apr 18, 2018 • 24 min
Joining David Bain on this show are paid search expert Richard Fergie and the SEO mastermind Barry Schwartz. Topics discussed include: — Google launches a ‘more results’ button for mobile — Search Console adds Search Appearance filters — Bing Ads launches…
1.5 Google is Rolling Out its Mobile-First Indexing
Apr 4, 2018 • 25 min
Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discussed include: — Google is rolling out its mobile-first indexing — Google are also introducing ‘Shopping Actions’ — AdWords now shows…
1.4 Google Confirms a Core Algorithm Update
Mar 21, 2018 • 31 min
JJoining David Bain on this show are paid search expert Anu Adegbola and the technical SEO guru Dan Taylor. Topics discussed include: — Google confirms a core algorithm update — Google turn on a single-result SERP - and then take it away — Google…
1.3 Is it Time for the Breadcrumbed SERP?
Mar 17, 2018 • 25 min
Joining David Bain on this show are the SEO Consultant Kristine Schachinger and the Director of Growth Marketing at AdStage, JD Prater. On this episode of Marketing Scoop we’re discussing: — Google’s Keyword Planner gets a new look — AdSense’s Auto Ads…
1.2 Does Every Web Page Need To Go Secure?
Mar 17, 2018 • 29 min
Joining David Bain on this show are the Independent SEO Consultant, Bridget Randolph and the CEO of Spades Media - Jim Banks. On this episode we discuss the following topics: — Google are pushing their featured snippets again — Google are also requesting…
1.1 Page Speed is Going to be a Ranking Factor
Mar 17, 2018 • 26 min
On this episode of Marketing Scoop, we’re exploring: - Page speed is going to be a mobile search ranking factor - “Mute this ad” is expanding - Google improves it’s AMP Testing Tool - If you don’t have at least 1000 subscribers on YouTube, your videos…