Marketing Scoop Podcast

Marketing Scoop Podcast

www.semrush.com/podcast
Guiding you through the latest digital marketing trends in SEO, Advertising, and Content towards your marketing success!


2.35 [Success Story] How to grow a really popular marketing blog
Jun 12 • 27 min
Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop!
2.34 [SEO] How do you recover from a Google Penalty?
Jun 5 • 34 min
Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done to recover?
2.33 [Content] What Works Best for Email Marketing Now?
May 29 • 31 min
Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still…
2.32 [Advertising] How to market offline products and services from digital advertising
May 22 • 25 min
Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets using…
2.31 [Success Story] What is the ROI of optimizing your local search listings?
May 15 • 35 min
Spending your valuable digital marketing time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized? Find out in today’s…
2.30 [Content] How Uber and Search Engine Journal Do Their Content Marketing
May 8 • 23 min
Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore how Uber and Search Engine Journal select and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and…
2.29 [SEO] What can SEO learn from CRO?
May 1 • 28 min
Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your SEO? If so, are you…
2.28 [Advertising] Facebook Advertising in 2019
Apr 24 • 39 min
Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?
2.27 [Success Story] What makes a campaign good enough to win an award?
Apr 17 • 31 min
Have you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award? That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of…
2.26 [Content] What is your content marketing research process?
Apr 10 • 31 min
How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing…
2.25 [SEO] Website Migration Tips for SEO Pros
Apr 3 • 29 min
Are you planning to migrate your website to a different platform, location or domain over the coming months? If so, how confident are you that the move won’t result in any negative impact such as traffic or revenue loss? Whether you’re intending on moving…
2.24 [Advertising]: How to apply a customer-centric approach to paid advertising
Mar 27 • 28 min
Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty of thinking that customer centricity is owned by the CRM team – and that customer centricity is only possible after someone has bought…
2.23 [Success Story] Stories of Memorable Marketing Infographics
Mar 20 • 32 min
In this week’s episode of Marketing Scoop, we look at 2 of the most successful Infographics produced by the marketing industry for the marketing industry. We look at how to come up with creative ideas for major content pieces; how to produce powerful,…
2.22 [Content] What is the Ideal Content Marketing Framework?
Mar 13 • 32 min
What is the most efficient and effective content marketing framework and how does it help you to drive large volumes of organic traffic without a bid budget? Today’s episode looks at why having a scientific approach to your content marketing campaigns is…
2.21 [SEO] Where do you start with an SEO audit?
Mar 6 • 36 min
Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in on the most important SEO metrics when carrying out an SEO audit? Where do you start when you need to carry out at SEO audit in 2019?
2.20 [Advertising] Why Advertise on Quora?
Feb 27 • 28 min
Have you been happily advertising using Google Ads or Facebook over the past couple of years, thinking that it’s not necessary to consider other traffic sources? If so, you might be missing out. A lot of smart marketers are now driving quality traffic…
2.19 [Success Story] How TransferWise Reached Over 1 Million Organic Visits Per Month
Feb 20 • 32 min
Some people think that it’s a lot harder to drive significant volumes of organic traffic to your site compared with what it used to be like a few years ago. However, that’s not the case for TransferWise, a niche brand that’s driving over 1,000,000 visits…
2.18 [Content] Influencer Marketing Tips for Instagram
Feb 13 • 31 min
We’ve heard a lot of chat recently about the necessity to disclose native advertising on Instagram but what advertising strategies on Instagram are working best now and how do you go about building relationships with influencers on Instagram? And is…
2.17 [SEO] Are links still important for SEO?
Feb 6 • 29 min
We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much better uses of your time than building links. But is that really the case? Do links still work and what are their level of importance…
2.16 [Advertising] What paid search activities should you be automating in 2019?
Jan 30 • 24 min
Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were the things that you needed to be doing to run your campaigns as efficiently as possible.…
2.15 [Success Story] How to market a podcast
Jan 23 • 37 min
Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing…
2.14 [Content Marketing] How to Produce Social Media Content that Converts
Jan 16 • 36 min
Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and what content and…
2.13 [SEO] What are the SEO Tests That You Should Be Conducting in 2019?
Jan 9 • 40 min
Marketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO.
2.12 [Special] Integrated Marketing Campaigns from the SEMRush Australia Search Awards
Dec 19, 2018 • 49 min
Today’s guests have all produced outstanding campaigns for the SEMRush Australia Search Awards. Today’s guests: Russ Macumber, a Senior Digital Strategist at Impressive.com.au Duncan Jones , Head of Strategy at Growth at webprofits.com.au Marketing…
2.11 [Special] What were the top digital marketing stories in 2018?
Dec 12, 2018 • 53 min
On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was!
2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019
Dec 5, 2018 • 44 min
Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing…
2.9 [Advertising] What Are the Most Important Paid Search Metrics to be Tracking?
Nov 28, 2018 • 29 min
Marketing Scoop Episode 2.9 is a Paid Advertising-themed episode where we look at the common challenges with keeping up paid search optimization strategies and which metrics specifically you should be paying attention to, to ensure that your campaigns are…
2.8 [Success Story] How to Harvest Paid Search Keywords from Google Shopping
Nov 21, 2018 • 28 min
In episode 2.8 of Marketing Scoop we have a special guest who shares a digital marketing success story - specifically how the brand Garden4Less enhanced their paid search campaigns through keywords from Google Shopping. This episode’s special guest is…
2.7 [Content] What is the Optimal “Content Marketing Ladder”?
Nov 14, 2018 • 30 min
Marketing Scoop Episode 2.7 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Bas van den Beld is a Public…
2.6 [SEO] What is Enterprise SEO?
Nov 7, 2018 • 32 min
On today’s episode we look at what enterprise SEO is, and the specific differences between enterprise SEO and regular SEO. Joining host David Bain for this one are 2 special guests… - Nick Wilsdon, Search Product Owner at Vodafone Group - Arnoldo Cabrera,…
2.5 [Advertising] How is AI Changing Paid Search Advertising?
Oct 31, 2018 • 30 min
In this episode we’re largely talking about how AI is changing paid search advertising. Initially we touch on a couple of news stories: - 2:00 How Amazon advertising is on the increase - 6:25 Google Ads have launched a new click-to-message feature. Main…
2.4 [Success Story] What Can You Learn from this LinkedIn Content Marketing Success Story?
Oct 24, 2018 • 28 min
Today we have a special ‘success story’ episode on Marketing Scoop. In this episode David’s joined by a lady who’s on the front lines of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning global content…
2.3 [Content] How Did CoSchedule Drive 7 Million Visits to This Blog Post?
Oct 17, 2018 • 28 min
Marketing Scoop Episode 2.3 is a content marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain…
2.2 [SEO] What Does Google Killing Google+ Mean to You as a Marketer?
Oct 10, 2018 • 26 min
Marketing Scoop Episode 20 is an SEO special where we’ll be looking at the latest digital marketing news as well as drilling down into specific, actionable organic search strategies. Joining our hosts David Bain & Judith Lewis and 2 SEO experts.
2.1 [Advertising] Facebook Introduce ‘Story Ads’
Oct 3, 2018 • 33 min
Topics covered include: 2:18 STORY 1: Facebook introduce ‘Story ads’ How does a business make a success of story ads? 4:52 STORY 2: Facebook add more choices for video ad buyers What are the choices Facebook have added and what impact is this going to…
1.18 Is “Discovery” the Future of Search?
Sep 26, 2018 • 35 min
1:04 TOPIC 1: What is the topic layer in Google’s Answer Boxes? 8:48 TOPIC 2: Google want users to be logged-in, in Chrome too 18:30 TOPIC 3: Is “Discovery” the Future of Search? 26:26 TOPIC 4: According to eMarketer.com, Amazon Is Now the No. 3 Digital…
1.17 Breaking SEO News - Bing is Caching AMP
Sep 19, 2018 • 32 min
Topic 1: Bing Ads add a competition tab Topic 2: Google are testing image-based sub-categorization Topic 3: Bing has added text transcription to its image analysis capabilities Topic 4: Is the targeting of paid search marketing moving from away keywords…
1.16 Why Did a Blog Post about Vine Shutting Down Do So Well?
Sep 12, 2018 • 33 min
Topic 1: It’s OK to place reviews from elsewhere on your website… Topic 2: Google’s exact match close variants expand again Topic 3: Content Marketing Close-Up feature.
1.15 Google Suggests that you add DatePublished and DateModified to your Structured Data
Sep 5, 2018 • 34 min
PART 1: Google is now encouraging you to consider adding datePublished and dateModified to your structured data PART 2: Google introduces ad strength indicator – and also reporting for responsive search ads PART 3: Content Marketing Close-Up feature
1.14 Google Want Your Video Answer for their Search Results
Aug 22, 2018 • 32 min
To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage,…
1.13 Google Releases a Broad Core Algorithm Update
Aug 8, 2018 • 31 min
Google releases a broad core algorithm update, with big SERP volatility seen from the 1st to the 3rd of August. What type of sites were affected, and what can be done about it?
1.12 Google’s Mobile Search Results Now Show Thumbnail Images 45% of the Time
Jul 25, 2018 • 39 min
Joining David Bain on this show are SEO expert Ned Poulter and PPC superstar Larry Kim. Topics discussed include: —’People also search for’ suggestions are now appearing in ad results — Google’s mobile search results now show thumbnail images 45% of the…
1.11 Google Introduces Responsive Search Ads
Jul 11, 2018 • 32 min
Joining David Bain on this show are paid search expert Sherry Bonelli and PPC superstar Joe Martinez. Topics discussed include: — Google’s Speed Update is now rolling out for all users — Google’s URL inspection tool is also now available for all — Google…
1.10 Goodbye to Google AdWords!
Jun 27, 2018 • 29 min
Joining David Bain on this show are paid search expert Joel Bondorowsky and SEO guru Pam Ann Aungst. On this episode of Marketing Scoop we’re discussing: — Google Search Console releases a URL inspection tool — Google Shopping appears to be complying with…
1.9 Google’s Reliance on Wikipedia makes it Vulnerable to Search Pranks
Jun 13, 2018 • 28 min
Joining David Bain on this show are LinkedIn advertising expert AJ Wilcox and SEO guru Andy Drinkwater. Topics discussed include: — Google releases Lighthouse version 3.0 — Bing Ads are going to allow advertisers to target LinkedIn audiences — Google’s…
1.8 Google Shrinks Meta Description Snippets
May 23, 2018 • 24 min
Joining David Bain on this show are paid search expert Kirk Williams and Head of SEO Matt Ridout. Topics discussed include: — Google shrinks meta description snippets — AdWords is going to advise that HTTP is less secure — Google are looking for…
1.7 Google Confirms the Roll-Out of a Broad Core Algorithm Update
May 2, 2018 • 31 min
Joining David Bain on this show are paid search expert Arianne Donoghue and international SEO legend Aleyda Solis. Topics discussed include: — Google confirms the roll-out of a broad core algorithm update — Mobile-first indexing notifications are arriving…
1.6 Google Launches a ‘More Results’ Button for Mobile
Apr 18, 2018 • 24 min
Joining David Bain on this show are paid search expert Richard Fergie and the SEO mastermind Barry Schwartz. Topics discussed include: — Google launches a ‘more results’ button for mobile — Search Console adds Search Appearance filters — Bing Ads launches…
1.5 Google is Rolling Out its Mobile-First Indexing
Apr 4, 2018 • 25 min
Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discussed include: — Google is rolling out its mobile-first indexing — Google are also introducing ‘Shopping Actions’ — AdWords now shows…
1.4 Google Confirms a Core Algorithm Update
Mar 21, 2018 • 31 min
JJoining David Bain on this show are paid search expert Anu Adegbola and the technical SEO guru Dan Taylor. Topics discussed include: — Google confirms a core algorithm update — Google turn on a single-result SERP - and then take it away — Google…
1.3 Is it Time for the Breadcrumbed SERP?
Mar 17, 2018 • 25 min
Joining David Bain on this show are the SEO Consultant Kristine Schachinger and the Director of Growth Marketing at AdStage, JD Prater. On this episode of Marketing Scoop we’re discussing: — Google’s Keyword Planner gets a new look — AdSense’s Auto Ads…
1.2 Does Every Web Page Need To Go Secure?
Mar 17, 2018 • 29 min
Joining David Bain on this show are the Independent SEO Consultant, Bridget Randolph and the CEO of Spades Media - Jim Banks. On this episode we discuss the following topics: — Google are pushing their featured snippets again — Google are also requesting…
1.1 Page Speed is Going to be a Ranking Factor
Mar 17, 2018 • 26 min
On this episode of Marketing Scoop, we’re exploring: - Page speed is going to be a mobile search ranking factor - “Mute this ad” is expanding - Google improves it’s AMP Testing Tool - If you don’t have at least 1000 subscribers on YouTube, your videos…