Marketing Scoop Podcast

Marketing Scoop Podcast

www.semrush.com/podcast
Guiding you through the latest digital marketing trends in SEO, Advertising, and Content towards your marketing success!
2.19 [Success Story] How TransferWise Reached Over 1 Million Organic Visits Per Month
Feb 20 • 32 min
Marketing Scoop Episode 2.19 is an ‘Success Story’ themed episode – specifically focusing on “How TransferWise reached over 1,000,000 organic visits per month”. Some people think that it’s a lot harder to drive significant volumes of…
2.18 [Content] Influencer Marketing on Instagram
Feb 13 • 31 min
Marketing Scoop Episode 2.18 is a ‘Content’ themed episode – specifically focusing on “Influencer Marketing on Instagram” We’ve heard a lot of chat recently about the necessity to disclose native advertising on Instagram but what…
2.17 [SEO] Are links still important for SEO?
Feb 6 • 29 min
Marketing Scoop Episode 2.17 is an ‘SEO’ themed episode – specifically focusing on “Are links still important for SEO?” We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much…
2.16 [Advertising] What paid search activities should you be automating in 2019?
Jan 30 • 24 min
Marketing Scoop Episode 2.16 is an ‘advertising’ themed episode – specifically focusing on “What paid search activities should you be automating in 2019?” Paid search is an area of digital that has changed so much over the past few years. It…
2.15 [Success Story] How to market a podcast
Jan 23 • 37 min
Marketing Scoop Episode 2.15 is a ‘success story’ themed episode – specifically focusing on “How to market a podcast”. Subscribe to our podcast here: https://www.semrush.com/podcast/ Podcasts are growing at a rate of knots, with nearly…
2.14 [Content Marketing] Social Media Content that Converts
Jan 16 • 36 min
Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and…
2.13 [SEO] What are the SEO Tests That You Should Be Conducting in 2019?
Jan 9 • 40 min
Marketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO. …
2.12 [Special] Integrated Marketing Campaigns from the SEMRush Australia Search Awards
Dec 19, 2018 • 49 min
Today’s guests have all produced outstanding campaigns for the SEMRush Australia Search Awards. Here’s a summary of the conversation that we had… 2:30 Duncan Jones, Head of Strategy and Growth at Web Profits give some background to the winning…
2.11 [Special] What were the top digital marketing stories in 2018?
Dec 12, 2018 • 53 min
On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was! Here’s what we discussed… 2:00 What were the top digital marketing…
2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019
Dec 5, 2018 • 44 min
Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable…
2.9 [Advertising] What Are the Most Important Paid Search Metrics to be Tracking?
Nov 28, 2018 • 29 min
Marketing Scoop Episode 2.9 is a Paid Advertising-themed episode where we look at the common challenges with keeping up paid search optimization strategies and which metrics specifically you should be paying attention to, to ensure that your campaigns…
2.8 [Success Story] How to Harvest Paid Search Keywords from Google Shopping
Nov 21, 2018 • 28 min
In episode 2.8 of Marketing Scoop we have a special guest who shares a digital marketing success story - specifically how the brand Garden4Less enhanced their paid search campaigns through keywords from Google Shopping. This episode’s special guest…
2.7 [Content] What is the Optimal “Content Marketing Ladder”?
Nov 14, 2018 • 30 min
Marketing Scoop Episode 2.7 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Special Guest: Bas van…
2.6 [SEO] What is Enterprise SEO?
Nov 7, 2018 • 32 min
On today’s episode we look at what enterprise SEO is, and the specific differences between enterprise SEO and regular SEO. Joining host David Bain for this one are 2 special guests… Nick Wilsdon, Search Product Owner at Vodafone Group Nick is a…
2.5 [Advertising] How is AI Changing Paid Search Advertising?
Oct 31, 2018 • 30 min
In this episode we’re largely talking about how AI is changing paid search advertising. Initially we touch on a couple of news stories: - 2:00 How Amazon advertising is on the increase - 6:25 Google Ads have launched a new click-to-message feature….
2.4 [Success Story] What Can You Learn from this LinkedIn Content Marketing Success Story?
Oct 24, 2018 • 28 min
Today we have a special ‘success story’ episode on Marketing Scoop. In this episode David’s joined by a lady who’s on the front lines of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning…
2.3 [Content] How Did CoSchedule Drive 7 Million Visits to This Blog Post?
Oct 17, 2018 • 28 min
Marketing Scoop Episode 2.3 is a content marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David…
2.2 [SEO] What Does Google Killing Google+ Mean to You as a Marketer?
Oct 10, 2018 • 26 min
Marketing Scoop Episode 20 is an SEO special where we’ll be looking at the latest digital marketing news as well as drilling down into specific, actionable organic search strategies. Joining our hosts David Bain & Judith…
2.1 [Advertising] Facebook Introduce ‘Story Ads’
Oct 3, 2018 • 33 min
Marketing Scoop Episode 2.1 was Advertising special where we were looking at the latest digital marketing news as well as drilling down into specific, actionable paid advertising strategies. GUESTS: James Svoboda is CEO at WebRanking and has been in…
SMS-18: Is “Discovery” the Future of Search?
Sep 26, 2018 • 35 min
This week David Bain welcomes 2 guests: - A podcasting pro and co-author of The Art of SEO, Stephan Spencer. - An author, speaker and expert on paid search Advertising. The owner and CEO of FMB Media - David Shetela == 1:04 TOPIC 1: What is the topic…
SMS-17: Breaking SEO News - Bing is Caching AMP
Sep 19, 2018 • 32 min
This week David Bain welcomes 2 guests: - The Head of Evangelism for Search at Microsoft, Christi Olson - A writer of all things search for TheSEMpost, Jennifer Slegg == STORY 1: 01:15 ** Bing Ads add a competition tab ** On Monday, Bing Ads announced…
SMS-16: Why Did a Blog Post about Vine Shutting Down Do So Well?
Sep 12, 2018 • 33 min
This episode’s guests: Craig Campbell, SEO Trainer & Consultant at Craig Campbell SEO Aaron Levy, Director of Paid Search at Elite SEM Mike Allton, Content Marketing Practioner at Social Media Hat Topics: 02:04 Topic 1: It’s OK to place reviews…
SMS-15: Google Suggests that you add DatePublished and DateModified to your Structured Data
Sep 5, 2018 • 34 min
Today’s guests:Mark Traphagen, Content Strategy Director at Perficient Digital Marie Haynes, Owner at Marie Haynes Consulting, Gianluca Binelli, Founder at Booster Box 1:35 PART 1: Google is now encouraging you to consider adding datePublished and…
SMS-14: Google Want Your Video Answer for their Search Results
Aug 22, 2018 • 32 min
To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover…
SMS-13: Google Releases a Broad Core Algorithm Update
Aug 8, 2018 • 31 min
Covered in this week’s Search Marketing Scoop show: 01:15 TOPIC 1: Google releases a broad core algorithm update, with big SERP volatility seen from the 1st to the 3rd of August What type of sites were affected, and what can be done about it? == 09:31…
SMS-12: Google’s Mobile Search Results Now Show Thumbnail Images 45% of the Time
Jul 25, 2018 • 39 min
Joining David Bain on this show are SEO expert Ned Poulter and PPC superstar Larry Kim. Topics discussed include: ‘People also search for’ suggestions are now appearing in ad results Google’s mobile search results now…
SMS-11: Google Introduces Responsive Search Ads
Jul 11, 2018 • 32 min
Joining David Bain on this show are paid search expert Sherry Bonelli and PPC superstar Joe Martinez. Topics discussed include: Google’s Speed Update is now rolling out for all users Google’s URL inspection tool is also now…
SMS-10: Goodbye to AdWords
Jun 27, 2018 • 29 min
Joining David Bain on this show are paid search expert Joel Bondorowsky and SEO guru Pam Ann Aungst. Topics discussed include: Google Search Console releases a URL inspection tool Google Shopping appears to be complying with EU…
SMS-09: Google’s Reliance on Wikipedia makes it Vulnerable to Search Pranks
Jun 13, 2018 • 28 min
Joining David Bain on this show are LinkedIn advertising expert AJ Wilcox and SEO guru Andy Drinkwater. Topics discussed include: Google releases Lighthouse version 3.0 Bing Ads are going to allow advertisers to target LinkedIn…
SMS-08: Google Shrinks Meta Description Snippets
May 23, 2018 • 24 min
Joining David Bain on this show are paid search expert Kirk Williams and Head of SEO Matt Ridout. Topics discussed include: Google shrinks meta description snippets AdWords is going to advise that HTTP is less secure Google are looking…
SMS-07: Google Confirms the Roll-Out of a Broad Core Algorithm Update
May 2, 2018 • 31 min
Joining David Bain on this show are paid search expert Arianne Donoghue and international SEO legend Aleyda Solis. Topics discussed include: Google confirms the roll-out of a broad core algorithm update Mobile-first indexing…
SMS-06: Google Launches a ‘More Results’ Button for Mobile
Apr 18, 2018 • 24 min
Joining David Bain on this show are paid search expert Richard Fergie and the SEO mastermind Barry Schwartz. Topics discussed include: Google launches a ‘more results’ button for mobile Search Console adds Search Appearance filters …
SMS-05: Google is Rolling Out its Mobile-First Indexing
Apr 4, 2018 • 25 min
Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discussed include: Google is rolling out its mobile-first indexing Google are also introducing ‘Shopping Actions’ …
SMS-04: Google Confirms a Core Algorithm Update
Mar 21, 2018 • 31 min
Joining David Bain on this show are paid search expert Anu Adegbola and the technical SEO guru Dan Taylor. Topics discussed include: Google confirms a core algorithm update Google turn on a single-result SERP - and then take it away Google…
SMS-03: Is it Time for the Breadcrumbed SERP?
Mar 17, 2018 • 25 min
Kristine Schachinger and JD Prater
SMS-02: Does Every Web Page Need To Go Secure?
Mar 17, 2018 • 29 min
Bridget Randolph and Jim Banks
SMS-01: Page Speed is Going to be a Ranking Ractor
Mar 17, 2018 • 26 min
Kevin Indig and Brad Geddes