MarTech Podcast // Marketing + Technology = Business Growth

MarTech Podcast // Marketing + Technology = Business Growth

art19.com/shows/martech-podcast
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Are Linkedin Organic or Paid Ads Better for Your Brand? — Aj Wilcox // B2Linked
Jul 22 • 27 min
Today we discuss how to evaluate if LinkedIn ads are right for your business with AJ Wilcox, the founder of B2Linked.
Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Jul 19 • 14 min
Today we discuss some of the common misconceptions about how to optimize your AdWords campaigns with Perry Marshall, Owner of Perry Marshall Associates.
Should You Prioritize Google Adwords Over Other Performance Marketing Channels — Perry Marshall // Perry Marshall Associates
Jul 18 • 28 min
Today we discuss how brands should prioritize AdWords over other performance marketing channels with Perry Marshall, the Owner of Perry Marshall Associates.
From IC of Sales at Dell to Mailchimp’s VP of Product Marketing — Darcy Kurtz // Mailchimp
Jul 17 • 39 min
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career, Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp.
From Janitorial Service to $10M MRR SEO Consultant — Garrett Mehrguth // Directive Consulting
Jul 16 • 30 min
Joining us for Career Day is Garrett Mehrguth, CEO at Directive Consulting.
How CallRail solved the marketing attribution problem — David Schroeder // CallRail
Jul 15 • 20 min
Today we talk with David Schroeder, Conversion Optimization Manager at CallRail, which is a company that’s solving the problem of tracking and analytics for phone calls and web forms.
Content Marketing Week: Evaluating Your Content Performance — Robert Rose // Content Marketing Institute
Jul 12 • 18 min
Today we discuss the best practices for evaluating your content with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: Effective Content Syndication — Robert Rose // Content Marketing Institute
Jul 11 • 15 min
Today we discuss the best practices for syndicating your content with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: Leveraging Content Production Resources — Robert Rose // Content Marketing Institute
Jul 10 • 20 min
Today we discuss leveraging content production resources with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: Building a Logical Content Strategy — Robert Rose // Content Marketing Institute
Jul 9 • 20 min
Today we discuss best tips for developing an effective content strategy with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: The Content Marketing Landscape — Robert Rose // Content Marketing Institute
Jul 8 • 19 min
Today we discuss the content marketing landscape with Robert Rose, Founder of Content Advisory, the strategy, advisory, and education group for The Content Marketing Institute.
Marketing Playbook for Rebooting a FinTech Startup — Jeremy Krantz // Fintrx
Jul 5 • 17 min
Today we discuss the digital marketing playbook and channel mix that Jeremy Krantz applies at Fintrx.
FinTech Landscape & Marketing to Family Offices — Jeremy Krantz // Fintrx
Jul 4 • 21 min
Today we discuss the landscape of marketing in Fintech space with Jeremy Krantz, Director of Marketing at Fintrx.
100,000 Downloads + Launching a New Podcast - Month 15 (June Update) - Benjamin Shapiro // benjshap LLC
Jul 3 • 15 min
This month we hit nearly 100,000 downloads, tested various marketing channels, and hired a PR agency.
Building a Personal Brand through 3rd Party Content Syndication — Mike Orr // Grapevine 6
Jul 2 • 17 min
Today we discuss how you can build a personal brand through third-party content syndication with Mike Orr, the Founder of Grapevine 6.
Why Sharing 3rd Party Content Impacts Your Bottom Line — Mike Orr // Grapevine 6
Jul 1 • 16 min
Today we discuss how third party content can have a dramatic impact on your bottom line with Mike Orr, Founder of Grapevine6.
Quora Ads: Google & Facebook’s Ad Platform Baby — JD Prater // Quora
Jun 28 • 18 min
Today we discuss Quora’s ad platform with JD Prater, an Evangelist for Quora.
Content Syndicating & Organic Growth Using Quora — JD Prater // Quora
Jun 27 • 24 min
Today we discuss content syndicating and organic growth using Quora with JD Prater, an Evangelist for Quora.
Product Spotlight: The Holy Grail of Podcast Advertising Attribution — Sean Creeley // Podsights
Jun 26 • 25 min
Today we talk with Sean Creeley from Podsights, which is an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising.
Acquisition & Consolidation across the MarTech Landscape — Steve Reardon // ASG MarTech
Jun 25 • 15 min
Today we discuss the acquisition and consolidation across the MarTech landscape with Steve Reardon, CEO at ASG MarTech.
Exit paths for Bootstrapped MarTech Founders — Steve Reardon // ASG Martech
Jun 24 • 22 min
Today we discuss exit paths for bootstrapped MarTech founders with Steve Reardon, CEO at ASG MarTech.
What impact Will the 2020 Election Have on Social Media & Marketing — Anthony Coppedge // Agile Marketing Consultant
Jun 21 • 28 min
In today’s Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant.
Revenue Optimization for Enterprise B2B SAAS — Greg Poirier // CloudKettle
Jun 20 • 23 min
Today we discuss B2B Enterprise Marketing with Greg Poirier, President at CloudKettle.
The Enterprise B2B SAAS Digital Marketing Playbook — Greg Poirier // CloudKettle
Jun 19 • 31 min
Today we discuss B2B Enterprise Marketing with Greg Poirier, President at CloudKettle.
Go-to-Market Strategies for Hill City: Gap Inc’s Men’s Apparel Brand — Eric Toda
Jun 18 • 18 min
Eric Toda, Head of Marketing at Hill City, joins us today for Part 2 of our conversation about building a unique brand within a larger company.
Branding Hill City: Gap Inc’s Men’s Apparel Startup — Eric Toda
Jun 17 • 22 min
Joining us today is Eric Toda, a Marketing Executive who’s worked at some of the world’s highest profile brands including Facebook, Nike, Snap, and Airbnb.
Handling Transitions at Growth Stage Companies — Adam Sinnett // Amperity
Jun 14 • 37 min
Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity.
Eye Tracking Technology’s Past, Present and Future — Mike Bartels // Tobii Pro
Jun 13 • 16 min
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
Eye Tracking Applications for Marketing Research— Mike Bartels // Tobii Pro
Jun 12 • 24 min
Today we’re going to talk about using eye tracking for marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
Jun 11 • 19 min
Today we discuss the best practices for procurement and the use of buyer intelligence data with Katie Bullard, President and Chief Growth Officer at DiscoverOrg.
Why Companies Invest in Pre-Sale Data Collection & Enrichment — Katie Bullard // DiscoverOrg
Jun 10 • 24 min
Today we discuss the best practices for procurement and the use of buyer intelligence data with Katie Bullard, President and Chief Growth Officer at DiscoverOrg.
Using Contract Labor to Build a Killer Analytics Stack — James Sandoval // MeasureMatch
Jun 7 • 16 min
Today James Sandoval, Founder and CEO at MeasureMatch, joins us to talk about the overlap between the people and services necessary to scale your marketing efforts.
Guide To Hiring Contractors to Solve Discrete Marketing Problems — James Sandoval // MeasureMatch
Jun 6 • 18 min
Today James Sandoval, Founder and CEO at MeasureMatch, joins us to talk about the overlap between the people and services necessary to scale your marketing efforts.
Evaluating & Managing Marketing Agency Partners — Bruno Gralpois // Agency Mania Solutions
Jun 5 • 19 min
Back again for Part 2 of our conversation about working with marketing agencies is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
Choosing the Right Marketing Agency — Bruno Gralpois // Agency Mania Solutions
Jun 4 • 21 min
Today we talk about choosing the right marketing agency for your business with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
+36K Downloads + My Sponsorship Strategy — Month 14 (May 2019) Update — Benjamin Shapiro // benjshap LLC
Jun 3 • 16 min
This month The MarTech Podcast hit over 36K downloads, which means we’re on track to exceed our downloads goal for 2019.
Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing — Barry Nolan // Swrve
May 31 • 15 min
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve
May 30 • 16 min
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
Mobile Marketing Week: Using Mobile Geofencing & Location Data — Barry Nolan // Swrve
May 29 • 17 min
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
Mobile Marketing Week: A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve
May 28 • 23 min
Joining us for Mobile Marketing Week is Barry Nolan, the Chief Strategy Officer at Swrve.
Mobile Marketing Week: Moving to a Mobile-First Mindset — Barry Nolan // Swrve
May 27 • 19 min
Joining us for Mobile Marketing Week is Barry Nolan, the Chief Strategy Officer at Swrve.
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti — REST Method
May 24 • 41 min
In today’s AMA episode we discuss Marketing Local Services & Solving for Chronic Back Pain with Rachel Lanzerotti - a pain recovery specialist based in San Francisco.
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
May 23 • 27 min
Today we discuss the growth playbook at Hubspot with Kieran Flanagan, the VP of Growth Marketing at HubSpot.
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
May 22 • 21 min
Today we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot.
Brand Evaluation & Optimization — Mitch Duckler // FullSurge
May 21 • 22 min
Today we discuss brand evaluation and optimization with Mitch Duckler, Managing Partner and Brand and Marketing Strategy Consultant at FullSurge.
Brand Building & Maintenance in the Digital Age — Mitch Duckler // FullSurge
May 20 • 22 min
Today we discuss brand building and maintenance in the digital age with Mitch Duckler, Managing Partner and Brand and Marketing Strategy Consultant at FullSurge.
Event Marketing Week: The future of data & tracking at event — Brent Turner // Cramer
May 17 • 18 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: Deciding What Events You Should & Shouldn’t Attend — Brent Turner // Cramer
May 16 • 15 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: Optimizing Your Event Marketing Efforts — Brent Turner // Cramer
May 15 • 15 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer
May 14 • 17 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: Trends in the Experiential Event Marketing Industry Brent Turner // Cramer
May 13 • 18 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Women in MarTech: Fail Fast & Move Forward — Mary Beth McCabe // National University
May 12 • 30 min
In today’s episode of Women in MarTech week, we talk with Mary Beth McCabe - the owner of Sun Marketing.
Women in MarTech: Cross-Functional Marketer’s Guide to Career Growth — Vicki Brakl // MNI Targeted Media
May 11 • 36 min
In today’s episode of Women in MarTech week, we talk with Vicki Brakl - the VP of Integrated Marketing at MNI Targeted Media.
Women In MarTech: Latina MarTech Exec and Mother of Three - Veronica Buitron // TangoCode
May 10 • 33 min
In today’s episode of Women in MarTech week, we talk with Veronica Buitron - the co-founder and CTO of Tango Code.
Women in MarTech: Having Fun and Finding Career Fit — Adrienne Buhmann // Google
May 9 • 38 min
In today’s episode of Women in MarTech week, we talk with Adrienne Buhmann - the Head of Channel Partners for Google’s marketing platform.
Women in MarTech Week: Finding an Authentic Exec Leadership Style - Paige O’Neill / Sitecore
May 8 • 36 min
In today’s episode of Women in MarTech week, we talk with Paige O’Neill - the CMO of Sitecore.
Women in MarTech Week: Being Your Biggest Advocate - Tara Ryan // Swrve
May 7 • 36 min
In today’s episode of Women in MarTech week, we talk with Tara Ryan - the CMO of Swerve.
Women in MarTech Week: From Production Assistant to CEO - Katie Robbert // Trust Insights
May 6 • 36 min
In today’s episode of Women in MarTech week we talk with Katie Robert, Co-founder and CEO at Trust Insights.
Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners
May 3 • 16 min
Today we discuss choosing an affiliate program tech stack and analytics that go with it, with Robert Glazer - the Founder and CEO of Acceleration Partners.
When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners
May 2 • 22 min
Today we discuss when and how to launch an affiliate program, with Robert Glazer - the Founder and CEO of Acceleration Partners.
April Update: Newsletter Launch and Increased Social Engagement
May 1 • 17 min
In our monthly update we discuss how we make our sausage here at the MarTech Podcast.
Local Event Marketing Tech Stack — Derek Andersen // Bevy
Apr 30 • 16 min
Today we discuss local event marketing tech sack with Derek Andersen, Co-Founder of Bevy.
Building Local Communities From the Ground Up — Derek Andersen // Bevy
Apr 29 • 22 min
Today we discuss building local communities from the ground up with Derek Andersen, Co-Founder of Bevy.
Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media
Apr 26 • 18 min
Today we discuss social content engagement as a customer service tool with Brooke Sellas, the Founder and CEO of B Squared Media.
Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media
Apr 25 • 25 min
Today we discuss using social posting as a tool to drive engagement with prospects and customers, with Brooke Sellas, Founder and CEO at B Squared Media.
AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics
Apr 24 • 35 min
In today’s AMA episode we discuss how to drive podcast growth using organic and paid channels, with Edward Ford - Marketing Director at Supermetrics.
Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Apr 23 • 18 min
Today we discuss the best tips for better data visualization with Kristen Sosulski, Data Visualization Professor at NYU Stern, Author, and Speaker.
Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Apr 22 • 18 min
Today we discuss how to prepare a data set for visualization with Kristen Sosulski, who’s a Data Visualization Professor at NYU, Author, and Speaker.
Paid Social Week — Are Twitter, Pinterest, Quora, or Reddit worth testing? — SoSo Sazesh // Growth Pilots
Apr 19 • 17 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss niche social platforms like Twitter, Pinterest, Quora and Reddit.
Paid Social Week — Performance Marketing for Millenials using Snap — SoSo Sazesh // Growth Pilots 4
Apr 18 • 14 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss how to reach the kids using millennial focused social advertising channels like Snapchat.
Paid Social Week: For B2B is LinkedIn your best PPC Channel? — SoSo Sazesh // Growth Pilots 3
Apr 17 • 23 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss using paid social to drive B2B growth and specifically focusing on how to use Linkedin platform.
Paid Social Week: How Dominant Are Facebook & Instagram for PPC? — SoSo Sazesh // Growth Pilots
Apr 16 • 28 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss how dominant Facebook and Instagram are as players in the paid social space.
Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns — SoSo Sazesh // Growth Pilots
Apr 15 • 24 min
Joining us for Paid Social Week is Soso Sazesh, Founder and CEO at Growth Pilots. In today’s episode we discuss the current landscape and relevant players in the paid social space.
Integrating Event Based Location Targeting & Analytics — Jeff White // Gravy Analytics
Apr 12 • 19 min
Today we discuss integrating event based location targeting and analytics with Jeff White, the Founder & CEO of Gravy Analytics.
Digital Activity vs Real World Event Targeting — Jeff White // Gravy Analytics
Apr 11 • 19 min
Today we discuss the data behind live events and why it’s so valuable to marketers with Jeff White, the Founder & CEO of Gravy Analytics.
Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results
Apr 10 • 19 min
Today we discuss integrating MarTech software to maximize your ROI with Henrik Becker, Director of Marketing at Net-Results.
A Pro’s Guide to Buying MarTech Software - Henrik Becker // Net Results
Apr 9 • 26 min
Today we discuss a pro’s guide to buying MarTech software with Henrik Becker, Director of Marketing at Net-Results.
Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast
Apr 8 • 35 min
Joining us for Career day is Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show.
How to Build Brand-Centric Omni-Channel Marketing Strategy — Jack Haldrup // Dr Squatch
Apr 5 • 16 min
Today we discuss building brand centric Omni-channel marketing strategies with Jack Haldrup, Founder and CEO at Dr. Squatch Soap Co.
Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch
Apr 4 • 22 min
Today we discuss branding for omni-channel e-commerce businesses with Jack Haldrup, Founder and CEO at Dr. Squatch Soap Co.
How to Leverage Marketing Survey Data to Create SEO Content — Eli Schwartz // Survey Monkey
Apr 3 • 17 min
Today we’re talking with Eli Schwartz, Director of Growth at Survey Monkey, about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys.
Best Practices for Creating Content Using Marketing Surveys — Eli Schwartz // Survey Monkey
Apr 2 • 21 min
Today we’re talking with Eli Schwartz, Director of Growth at Survey Monkey, about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys.
March Update: MarTech Podcast Is One Year Old!
Apr 1 • 11 min
The MarTech Podcast is one year old!
Agile Marketing Week: Building an Agile Marketing Stack - Roland Smart // Pantheon
Mar 29 • 19 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss building an agile marketing stack.
Agile Marketing Week: How WebOps Promotes Agility - Roland Smart // Pantheon
Mar 28 • 19 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss how WebOps promotes agility.
Agile Marketing Week: Agile Content & Driving Sustainable Growth - Roland Smart // Pantheon
Mar 27 • 15 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss agile content and driving sustainable growth.
Agile Marketing Week: How to Approach Agile Transformations - Roland Smart // Pantheon
Mar 26 • 17 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss how to approach agile transformations.
Agile Marketing Week: Applying Agile into the Marketing Operations - Roland Smart // Pantheon
Mar 25 • 19 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss applying agile into marketing operations.
Facebook Week: Future of FB, IG, Whatsapp & Messenger - Akvile DeFazio // Akvertise
Mar 22 • 14 min
In today’s episode of the Facebook Week, we discuss the future of FB, IG, WhatsApp and Messenger. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Analytics & Optimization Strategies for FB Ads - Akvile DeFazio // Akvertise
Mar 21 • 14 min
In today’s episode of the Facebook Week, we discuss analytics and optimization strategies for FB ads. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Creative Tips & Matching Ad Formats to your Funnel - Akvile DeFazio // Akvertise
Mar 20 • 13 min
In today’s episode of the Facebook Week, we discuss creative tips and matching ad formats to your funnel. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Ad Targeting Methodologies & Hacks for FB - Akvile DeFazio // Akvertise
Mar 19 • 15 min
In today’s episode of the Facebook Week, we discuss ad targeting methodologies and hacks for Facebook. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Social Media Advertising Landscape - Akvile DeFazio // AKvertise
Mar 18 • 19 min
In today’s episode of the Facebook Week, we discuss the social media advertising landscape. Joining us is Akvile DeFazio, the president of AKvertise.
Email Week: Isn’t email supposed to be dead? - Tracy Sestili // SparkPost
Mar 15 • 15 min
In today’s episode of the Email Week, we discuss the future of email. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: How the biggest email sender in the world uses email - Tracy Sestili // SparkPost
Mar 14 • 20 min
In today’s episode of the Email Week, we discuss how the biggest email sender in the world uses email. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: The Tech Behind Email Deliverability - Tracy Sestili // SparkPost
Mar 13 • 14 min
In today’s episode of the Email Week, we discuss the tech behind email deliverability. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: Writing Email that Converts into Business Results - Tracy Sestili // SparkPost
Mar 12 • 22 min
In today’s episode of the Email Week, we discuss writing email copy that converts into business results. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: The Scope & Size of Email as a Channel — Tracy Sestili // SparkPost
Mar 11 • 18 min
Each day this week we’re going to publish an episode that discusses how to optimize, scale, and derisk your email marketing strategies with Tracy Sestili, Head of Marketing at SparkPost.
Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters
Mar 8 • 40 min
Joining us for career day is Shiv Singh, the founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation.
Career Day: Digital Marketing his way from the Jersey Shore to L.A. - Steve Weiss // MuteSix
Mar 7 • 30 min
Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook.
Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media
Mar 6 • 22 min
Today we discuss applying programmatic ad buying tactics to your marketing mix with Danny Khatib, Founder of Granite Media.
Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media
Mar 5 • 26 min
Today we discuss the Programmatic Ad Buying landscape with Danny Khatib, Founder of Granite Media.
Product Spotlight: Marketing Automation Made Easy Course (25% Off Promo Code: martech) // Magnus Unemyr
Mar 4 • 21 min
In today’s Product Spotlight episode we talk with Magnus Unemyr about his course Marketing Automation Made Easy.
February Update: 100,000 Downloads
Mar 1 • 12 min
The MarTech Podcast recently hit a key milestone: our 100,000 download mark.
Career Day: Hacking Your Way to SEO Stardom — John Shehata // Conde Nast
Feb 28 • 42 min
Joining us for career day is an SEO specialist turned media mogul, John Shehata, VP of Audience Development at Conde Nast.
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress
Feb 27 • 21 min
In today’s episode we discuss content strategy, creation, distribution, and optimization with Dave Snyder, CEO at CopyPress.
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress
Feb 26 • 25 min
In today’s episode, we discuss ROI generating content marketing funnels with Dave Snyder, the CEO of CopyPress.
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost
Feb 25 • 30 min
In today’s Product Spotlight episode we talk with Amie Durr, Vice President of Product Management at SparkPost.
Telemarketing Week: The future of Your Business Phone - Mark Sullivan // CallRail
Feb 22 • 13 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about the future of your business phone.
Telemarketing Week: Data & Analytics of Clean Telemarketing - Mark Sullivan // CallRail
Feb 21 • 18 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about data and analytics of clean telemarketing.
Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail
Feb 20 • 17 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about operationalizing a clean telemarketing channel.
Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail
Feb 19 • 16 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about driving clean telemarketing traffic.
Telemarketing Week: Why Telemarketing Isn’t a Dirty Word - Mark Sullivan // CallRail
Feb 18 • 17 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about why telemarketing isn’t a dirty word.
Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM & NYU
Feb 15 • 32 min
Today we explore the career path of a great marketer named to Forbes 30 Under 30 List for Marketing and Advertising, Jon Chang, Global Product Marketing Manager For IBM Watson Marketing.
Using Direct Mail to Reach Consumers at Home & Work (Part 2) — Mike Gunderson // Gunderson Direct
Feb 14 • 23 min
Today we finish our conversation with Mike Gunderson, President of Gunderson Direct.
Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Feb 13 • 21 min
Today we speak with Mike Gunderson, an expert in a marketing channel that most people don’t associate with technology: Direct Mail.
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
Feb 12 • 19 min
In today’s episode we discuss B2B attribution and the model behind customer acquisition with Scott Vaughan, Chief Marketing Officer at Integrate.
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
Feb 11 • 25 min
In today’s episode we discuss channel attribution with Scott Vaughan, Chief Marketing Officer at Integrate.
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) — Kate Talbot // Talbot Consulting
Feb 8 • 14 min
Today we’re going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of “Oh Snap! You Can Use SnapChat for Business”, which is a…
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) — Kate Talbot // Talbot Consulting [Rebroadcast]
Feb 7 • 17 min
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC,…
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark’d
Feb 6 • 18 min
Today we continue our conversation with Christine Mortensen, Founder of Sprk’d, about the role that gender plays in the MarTech Industry.
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk’d
Feb 5 • 26 min
Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d.
Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media
Feb 4 • 21 min
Today we talk with Scott Brinker about the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference in San Jose, California.
January Update: More Than 17,000 Downloads & A New Record
Feb 1 • 9 min
This month is special because we’ve hit 17,000 downloads mark which is a new record for the MarTech podcast.
Career Day: From Special Olympics Marketing to Agency Revenue Coaching — Mark Evertz // Pedowitz Group
Jan 31 • 38 min
Today we explore the career path of a marketer with a tremendous amount of experience, Mark Evertz, who is Senior Revenue Marketing Coach at the Pedowitz Group.
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
Jan 30 • 20 min
Joining us today is Ron Jacobs, President of Jacobs and Clevenger, to talk about using data to optimize direct response efforts.
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
Jan 29 • 20 min
Joining us today is Ron Jacobs, President of Jacobs and Clevenger, to talk about the role direct marketing should play in your marketing mix.
CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches
Jan 25 • 42 min
Today we finish CMO Week with a conversation with Kelly Brezoczky, Founder of Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign.
CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches
Jan 24 • 38 min
Today in the fourth installment of CMO week we talk with Mike Linton, Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies.
CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches
Jan 23 • 44 min
In the third installment of CMO Week we talk with Gary Briggs, Board Member at Petco and Etsy and former CMO at Facebook.
CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO Coaches
Jan 22 • 49 min
In the second installment of the CMO week we talk with Alan Gellman, CMO at Credible, which is an innovative Fintech company focused on lending marketplaces.
CMO Week: From Star Trek To Being Taco Bell’s CMO - Kip Knight From CMO Coaches
Jan 21 • 35 min
In the first installment of CMO week we talk with Kip Knight, Founder of CMO Coaches, to learn about the skills accumulated and the lessons learned from this great marketer along the various stops on his career.
Career Day: From the Record Industry to a Female MarTech Exec — Michelle Robbins
Jan 17 • 32 min
Today we dive into the career of Michelle Robbins, a marketer with a tremendous amount of experience as a marketing technologist, analyst, data strategist, and media professional.
Using the TedX platform to distribute ideas — Marie Incontrera // TedX
Jan 16 • 20 min
In today’s episode with Marie, we discuss TedX platform in greater detail and why it’s a fantastic place to distribute ideas.
The Business of Marketing Ideas — Marie Incontrera // TedX
Jan 15 • 19 min
In today’s episode, we talk about the business of marketing ideas and how Marie advises her clients to package their ideas for promotion.
Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers
Jan 14 • 30 min
In the first product spotlight episode of the MarTech Podcast, Mark Sullivan, Director of Demand Generation, gives us a guided tour of CallRail.
Amazon Week: Predictions of the Future of e-Commerce for Amazon — Adam Weiler // Sunken Stone
Jan 11 • 13 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Advertising Levers On & Off Amazon — Adam Weiler // Sunken Stone
Jan 10 • 20 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Pricing and Operational Levers — Adam Weiler // Sunken Stone
Jan 9 • 15 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Store & Product Infrastructure — Adam Weiler // Sunken Stone
Jan 8 • 19 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Macro Landscape of Amazon’s Marketplace — Adam Weiler // Sunken Stone
Jan 7 • 18 min
This week we’re doing a deep dive into the Amazon Marketplace with Adam Weiler, Performance-Based Amazon Expert and Founder of Sunken Stone.
Career Day: From Art Curation to CRM Marketing Leadership // April Mullen — Selligent Marketing Cloud
Jan 3 • 36 min
Today we dive into lessons learned throughout the career of a great marketer, April Mullen, who’s Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud.
The Boundaries for Fair Use of Location Data // Apu Kumar — Location Data
Jan 2 • 20 min
Today we’re going to discuss how marketers can use device location data with Apu Kumar, Founder of LotaData.
Applications of Device Location for Marketing // Apu Kumar — Location Data
Jan 1 • 24 min
Today we’re going to discuss how marketers can use device location data with Apu Kumar, Founder of LotaData.
December Update: Seeing the Big Picture
Dec 31, 2018 • 13 min
We discuss the big picture in this special year’s end update as we prepare for an incredible 2019 on The MarTech Podcast.
Voice Search Week: The Future Of Voice Search // Courtney Cox Wakefield
Dec 21, 2018 • 15 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield
Dec 20, 2018 • 11 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Voice’s impact on SEO & Content Marketing // Courtney Cox Wakefield
Dec 19, 2018 • 13 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Amazon, Apple, or Google… Who Wins? // Courtney Cox Wakefield
Dec 18, 2018 • 14 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield
Dec 17, 2018 • 15 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Community Week: Keeping your community on your side — Rachel Makool // GoDaddy
Dec 14, 2018 • 13 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Driving Community Engagment — Rachel Makool // GoDaddy
Dec 13, 2018 • 16 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Building Community from the Ground Up — Rachel Makool // GoDaddy
Dec 12, 2018 • 19 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Infrastructure for building scalable communities — Rachel Makool // GoDaddy
Dec 11, 2018 • 17 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Value of Community for Marketers — Rachel Makool // GoDaddy
Dec 10, 2018 • 17 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Integrated Digital Marketing Data into Offline Businesses // John Rougeux — Skyfii
Dec 6, 2018 • 13 min
Today we’re going to discuss how digital marketing practices are being integrated into brick and mortar retail with John Rougeux, VP of Marketing at Skyfii.
How Brick & Mortar Compete with Online Brands // John Rougeux — Skyfii
Dec 5, 2018 • 20 min
Today we speak with John Rougeux, VP of Marketing at Skyfii, about digital marketing practices that are being integrated into brick and mortar retail, and how traditional retail businesses are staying competitive with online brands.
Career Day: Chief MarTech Scott Brinker Hubspot VP of Platform
Dec 4, 2018 • 46 min
Today we dive into the career of a marketer with a tremendous amount of experience, Scott Brinker, who’s one of the biggest influencers in the MarTech space.
November Update: 50k downloads @ $0.20 / DL
Dec 3, 2018 • 17 min
This month, the MarTech Podcast hit another exciting milestone: the 50,000 total download mark.
Career Day: Marketing Operations — Jeff Shearer
Nov 29, 2018 • 32 min
Jeff Shearer is an independent marketing consultant and an expert in an often overlooked part of driving growth: marketing operations.
Making the Most of a Podcast Guesting Appearance — Jeremy Ryan Slate // Command Your Brand
Nov 28, 2018 • 18 min
Today we discuss how to build your brand and leverage the power of people’s audiences through podcast guesting with Jeremy Ryan Slate, CEO at Command Your Brand Media.
How to Get on Top-Tier Podcasts — Jeremy Ryan Slate // Command Your Brand
Nov 27, 2018 • 20 min
Today we discuss how to build your brand and leverage the power of people’s audiences through podcast guesting with Jeremy Ryan Slate, CEO at Command Your Brand Media.
Building a Worldwide Go-To-Market Strategy — Francis Bea // 11 International
Nov 21, 2018 • 12 min
Francis Bea, Founder and Managing Director of Eleven International, continues to discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion.
Why is marketing in China different than the US — Francis Bea // 11 International
Nov 20, 2018 • 18 min
Francis Bea, Founder and Managing Director of Eleven International, discusses how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion.
Career Day: Patrick Moran // Spotify
Nov 19, 2018 • 41 min
Tune in and learn about the skills that Patrick Moran accumulated throughout the various stops on his career.
Instagram Week: Paid vs Social vs Influencer // Colton Bollinger — Jumper Media
Nov 16, 2018 • 15 min
This week we’re diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram.
Instagram Week: Increasing Content Reach & Engagement // Colton Bollinger — Jumper Media
Nov 15, 2018 • 14 min
This week we’re diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram.
Instagram Week: Creating Content that Resonates // Colton Bollinger — Jumper Media
Nov 14, 2018 • 15 min
This week we’re diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram.
Instagram Week: Content Publishing Tools & Features // Colton Bollinger — Jumper Media
Nov 13, 2018 • 12 min
This week we’re going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram.
Instagram Week: Insta Platform Landscape // Colton Bollinger — Jumper Media
Nov 12, 2018 • 14 min
This week we’re going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram.
Career Day: Hiten Shah — Product Habits
Nov 8, 2018 • 37 min
Today we’re going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career, Hiten Shah of Product Habits.
Using Influencers to Boost your Reputation — Joe Sinkwitz // / Intellifluence
Nov 7, 2018 • 21 min
Today we continue our discussion with Joe Sinkwitz, CEO at Intellifluence, on how to leverage influencers and reviews to boost the visibility and credibility of your brand.
Reviews & Reputation Management — Joe Sinkwitz // / Intellifluence
Nov 6, 2018 • 26 min
Today we discuss leveraging influencers and reviews to boost the visibility and credibility of your brand.
MarTech Pod Hits 10,000 Downloads Per Month [October Update]
Nov 2, 2018 • 16 min
Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month.
Career Day: Poker Player Turned eComm Apparel Marketer // Michael Grasewicz — TAFT Clothing
Nov 1, 2018 • 32 min
Learn from the career journies of professional marketers in the Career Day series on the MarTech Pod. Today we speak with Michael Grasewicz, VP of Marketing at Taft Clothing.
Why SVOD Integrations are more effective than TV advertising — Greg Isaacs // BEN Group
Oct 31, 2018 • 22 min
Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has…
Integrating Content into Netflix, HBO & other SVOD Services — Greg Isaacs // BEN Group
Oct 30, 2018 • 20 min
Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in…
Influencer Week: Tracking & Evaluating PR lift — JustReachOut // Dmitry Dragilev
Oct 26, 2018 • 17 min
Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we published an episode that covers how you can…
Influencer Week: Content Strategies That Maximize Impact JustReachOut // Dmitry Dragilev
Oct 25, 2018 • 18 min
Sponsored By Knit. Click to get your free consultation today. Today is part 4 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we’re going to publish an episode that covers…
Influencer Week: Outreach Hacks That Work — JustReachOut // Dmitry Dragilev
Oct 24, 2018 • 16 min
Sponsored By Knit. Click to get your free consultation today. Today is part 3 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we’re going to publish an episode that covers…
Influencer Week: How to find influencers (JustReachOut // Dmitry Dragilev)
Oct 23, 2018 • 15 min
Sponsored By Knit. Click to get your free consultation today. Today is part 2 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we’re going to publish an episode that covers…
Influencer Week: PR 101 in a MarTech World JustReachOut // Dmitry Dragilev
Oct 22, 2018 • 17 min
Sponsored By Knit. Click to get your free consultation today. This week we’re doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we’re going to publish an episode that covers how you can…
Analytics Week: Data Ownership & Outsourcing (Jenn Sturgill // Analytics Angels)
Oct 19, 2018 • 11 min
Sponsored By Knit. Click to get your free consultation today. Today is the final day of Analytics Week, where we take a deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics.…
Analytics Week: Data Processing & Visualization (Jenn Sturgill // Analytics Angels)
Oct 18, 2018 • 11 min
Sponsored By Knit. Click to get your free consultation today. Today is day four of our deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder…
Analytics Week: Data Cleanliness (Jenn Sturgill // Analytics Angels)
Oct 17, 2018 • 10 min
Sponsored By Knit. Click to get your free consultation today. Today we’re continuing our deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill,…
Analytics Week: Data Capture & Storage (Jenn Sturgill // Analytics Angels)
Oct 16, 2018 • 10 min
Sponsored By Knit. Click to get your free consultation today. This week we’re taking a deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder…
Analytics Week: Analytics Infrastructure (Jenn Sturgill // Analytics Angels)
Oct 15, 2018 • 11 min
Sponsored By Knit. Click to get your free consultation today. Each day this week we’re going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of…
Career Day: From Engineer to Marketing Consultant — Michael Lukich (Booz Allen Hamilton)
Oct 11, 2018 • 36 min
Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we’re going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who…
Monetization for YouTube & other Content Businesses — Ben Grubbs // Next10 Ventures
Oct 10, 2018 • 26 min
Sponsored By Knit. Click to get your free consultation today. Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ventures, a vertically integrated operating fund focused on…
Evolution of the Content Creators Ecosystem — Ben Grubbs // Next10 Ventures
Oct 9, 2018 • 23 min
Sponsored By Knit. Get your free consultation today! Today we’re going to talk about the ecosystem for content creators and how it’s evolving. Joining us is Benjamin Grubbs, who’s the founder of Next 10 Ventures, a vertically integrated operating fund…
September Update of the MarTech Podcast // Benjamin Shapiro
Oct 4, 2018 • 13 min
Today we recap the evolution of the MarTech Podcast over the past six months and review how we’re tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen…
Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Oct 3, 2018 • 18 min
In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don’t associate PR with technology, Lindsey and her…
Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Oct 2, 2018 • 20 min
Today we’re going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer…
Artificial Intelligence Week Part 5 — Daniel Faggella (Emerj)
Sep 28, 2018 • 16 min
Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of…
Artificial Intelligence Week Part 4 — Daniel Faggella (Emerj)
Sep 27, 2018 • 17 min
Today we continue AI Week with Part 4 of our conversation with Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of…
Artificial Intelligence Week Part 3 — Daniel Faggella (Emerj)
Sep 26, 2018 • 17 min
Today we continue AI Week with Part 3 of our conversation with Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of…
Artificial Intelligence Week Part 2 — Daniel Faggella (Emerj)
Sep 25, 2018 • 16 min
Today is the second day of AI Week with our guest Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is an artificial intelligence market research and media platform that helps leaders gain insight into the applications and…
Artificial Intelligence Week Part 1 — Daniel Faggella (Emerj)
Sep 24, 2018 • 19 min
This week we’re focusing on a subject that’s both the present and future of marketing: machine learning and artificial intelligence. Each day this week we’re going to publish an episode that covers how marketers are using AI to increase the speed,…
Stu Fisher — Applying Agile Processes in Marketing
Sep 19, 2018 • 19 min
Today we’re going to continue our conversation about a methodology that’s increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who’s the Principal Consultant at Sentient Consulting, a firm…
Stu Fisher — What is Agile and how does it work?
Sep 18, 2018 • 21 min
Today we’re going to talk to an expert in a methodology that’s increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a…
How Blockchains Are Keeping Content Buyers Safe // Stan Khlevner — Airzus
Sep 12, 2018 • 16 min
Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the hottest topics in marketing and technology: drones, media,…
Drone Media’s Rise & Regulation // Stan Khlevner — Airzus
Sep 11, 2018 • 19 min
Today we’re going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and…
Privacy Week: Repercussions for Breaking Privacy Laws // Kasey Chappelle — GoCardless
Sep 10, 2018 • 13 min
Joining us for our final episode of Privacy Week is Kasey Chappelle, who’s a world-renowned online privacy advocate and Data Protection Officer for GoCardless. So far this week, Kasey has walked us through some general rules for privacy, what you need to…
Privacy Week: Online Advertising Guidelines // Kasey Chappelle — GoCardless
Sep 7, 2018 • 19 min
Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walked us through some general rules for privacy, what GDPR…
Privacy Week: Email Marketing for B2B & B2C // Kasey Chappelle — GoCardless
Sep 6, 2018 • 12 min
Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked about data capture and storage, and today we’re…
Privacy Week: Data Capture & Storage // Kasey Chappelle — GoCardless
Sep 5, 2018 • 14 min
Today we continue our week-long deep dive into a subject that’s critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Privacy Week is world renowned privacy expert Kasey…
Privacy Week: Basic Guidelines & GDPR Overview // Kasey Chappelle — GoCardless
Sep 4, 2018 • 15 min
This week we’re going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data…
50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update]
Aug 31, 2018 • 19 min
Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and…
Integrating Artificial Intelligence Tech into Marketing — Magnus Unemyr
Aug 29, 2018 • 17 min
Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence.…
Practical Applications of Marketing Automation — Magnus Unemyr
Aug 28, 2018 • 22 min
Today we’re going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is…
Monetizing Content via Video Advertising (Brian Bennett // Egami.tv)
Aug 27, 2018 • 30 min
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His…
Social B2B Selling with LinkedIn // Logan Lyles — Sweetfish Media
Aug 22, 2018 • 23 min
Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth…
Repurposing Content to Boost B2B Awareness // Logan Lyles — Sweetfish Media
Aug 21, 2018 • 18 min
This week we’re going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast,…
Career Day: From CPG to Tech Startups— Jeffrey Ouyang (Zumper)
Aug 16, 2018 • 26 min
Today we’re going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different…
Building a Toolkit for MarTech Consulting — Liston Witherill (Liston.io)
Aug 15, 2018 • 21 min
Today we’re going to continue our conversation with Liston Witherill, who’s the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some best practices and tools that help marketing consultants…
How Marketers Can Sell Expertise with Confidence — Liston Witherill (Liston.io)
Aug 14, 2018 • 22 min
This week we’re talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling…
Career Day: Will Wong // VP of Marketing at Disney Streaming Services
Aug 10, 2018 • 57 min
With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional…
Tips From a Podcaster Who Gets +50K Downloads Per Episode — Michael Green (Unfold Productions)
Aug 8, 2018 • 33 min
Today we continue our conversation with Michael Green of Unfold Productions, an audio and visual digital media shop that specializes in identifying and rapidly building digital communities through storytelling. In this segment, Michael talks us through…
Why the Smartest Guy In the Room Made a Podcast — Michael Green (Unfold Productions)
Aug 7, 2018 • 24 min
This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which…
Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)
Aug 2, 2018 • 24 min
In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he’s going to walk us through some best…
How Product Search Ate Product Comparison’s Lunch — Nii Ahene (CPC Strategy)
Aug 1, 2018 • 21 min
Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their…
Reaching 10K Downloads (July 2018 Update)
Jul 30, 2018 • 12 min
Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show’s growth and details his third-quarter goals, which involve scaling, lowering cost per download (via…
Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Jul 25, 2018 • 19 min
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient…
Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
Jul 24, 2018 • 19 min
This week we’re going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The…
CRO Case Study: Going From Site Visitor to Customer — Justin Christianson // Conversion Fanatics
Jul 18, 2018 • 22 min
Today we’re going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt’s Bees. In our last conversation, Justin walked us…
How to Podcast Week: Outsourcing Production — Carey Green // Podcast Fast Track
Jul 13, 2018 • 14 min
Today we’re finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you’re new to podcasting or if you’re an experienced podcaster, it’s a great topic to think about how much you want to…
How to Podcast Week: Monetization — Carey Green // Podcast Fast Track
Jul 12, 2018 • 13 min
Today’s episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a…
How to Podcast Week: Growth & Timelines — Carey Green // Podcast Fast Track
Jul 11, 2018 • 17 min
In today’s episode, we’re going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we’ve talked about the growth of the podcast industry and what it takes to start building a podcast, and…
How to Podcast Week: Content Creation — Carey Green // Podcast Fast Track
Jul 10, 2018 • 10 min
Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is growing. In today’s episode, we’re going to focus our…
How to Podcast Week: The Industry — Carey Green // Podcast Fast Track
Jul 9, 2018 • 14 min
This week we’re going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he’ll enlighten us with an overview of the current…
Going From 0 to 5,000 Downloads In 3 Months (June Update)
Jul 3, 2018 • 10 min
In today’s episode it’s just you and me, marketers, and I’m sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we’re going to talk about how this show is tracking to the…
Using Content (& SEO) As a Growth Vehicle (Jordan Koene — Searchmetrics)
Jun 27, 2018 • 27 min
Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast’s sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of…
Creating an Effective Organic Growth Strategy (Jordan Koene — Searchmetrics)
Jun 26, 2018 • 18 min
In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-renowned expert in driving SEO & organic growth. Jordan is…
Selling New Products on Amazon (Case Study) — Adam Weiler // Sunken Stone (Part 2)
Jun 21, 2018 • 27 min
Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the…
How Amazon Took Over the eCommerce World — Adam Weiler // Sunken Stone (Part 1)
Jun 20, 2018 • 22 min
Today we’re going to focus our attention on a company that some people think is taking over the world — Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this…
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) — Kate Talbot // Talbot Consulting
Jun 13, 2018 • 14 min
Today we’re going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of “Oh Snap! You Can Use SnapChat for Business”, which is a…
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) — Kate Talbot // Talbot Consulting
Jun 12, 2018 • 17 min
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC,…
Using Direct Mail to Reach Consumers at Home & Work (Part 2) — Mike Gunderson // Gunderson Direct
Jun 6, 2018 • 23 min
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail…
Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Jun 5, 2018 • 21 min
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail…
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Jun 1, 2018 • 11 min
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He’ll walk through the marketing channels and data used to…
The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
May 29, 2018 • 22 min
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and…
The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
May 28, 2018 • 18 min
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping…
Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
May 24, 2018 • 18 min
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between…
Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
May 23, 2018 • 16 min
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand…
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) — Erik Huberman // Hawke Media)
May 16, 2018 • 16 min
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you…
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) — Erik Huberman // Hawke Media)
May 15, 2018 • 16 min
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that…
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) — Timothy Brown // Huckberry
May 10, 2018 • 20 min
This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk us through what it takes to launch, evaluate and scale a successful social advertising campaign.…
eCommerce Secrets that Get Paid Social Ads to Perform (Part 1) — Timothy Brown // Huckberry
May 9, 2018 • 23 min
Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in…
Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
May 4, 2018 • 22 min
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career…
Brand Integration, Product Placement & Influencer Marketing (Part 1) — Greg Isaacs // BEN Group
May 3, 2018 • 20 min
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode,…
How fast can a podcast grow in 1 month? (MarTech Podcast Update)
Apr 27, 2018 • 9 min
Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He’ll outline some of the ideas we’ve heard from our guests and how they have been applied directly to this show. In this…
Monetizing Your Content thru Video Advertising (Brian Bennett // Egami.tv)
Apr 23, 2018 • 30 min
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His…
Build Awareness thru Self-Service Podcast Advertising (Kris Smith // Knit Audio)
Apr 17, 2018 • 33 min
As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, the founder of the self-service podcast advertising…
Generating demand using Email Prospecting and Outreach (Kevin Warner // Leadium)
Apr 9, 2018 • 34 min
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of…
Using Content & SEO to Drive Organic Traffic (Jordan Koene — Searchmetrics)
Mar 29, 2018 • 29 min
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the…
Welcome to the Martech Podcast
Mar 16, 2018 • 4 min
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the…