MarTech Podcast // Marketing + Technology = Business Growth

MarTech Podcast // Marketing + Technology = Business Growth

art19.com/shows/martech-podcast
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


The Original 25 Sales Hacks — Chad Burmeister // ScaleX
Oct 22 • 21 min
Today we discuss original 25 sales hacks with Chad Burmeister, the CEO of ScaleX.
Building, launching and monetizing VIP groups — Jordan West // Little & Lively + Mindful Marketing
Oct 21 • 12 min
Today we discuss building, launching, and monetizing VIP groups with Jordan West, the CMO and Founder of Little & Lively.
Driving 250k revenue in 24 hours without using Facebook ads or discounts — Jordan West // Little & Lively + Mindful Marketing
Oct 20 • 10 min
Today we discuss driving 250k revenue in 24 hours without using Facebook ads or discounts with Jordan West, the CMO and Founder of Little & Lively and Mindful Marketing.
The psychology behind gated launches — Jordan West // Little & Lively + Mindful Marketing
Oct 19 • 17 min
Today we discuss the psychology behind gated launches with Jordan West, the CMO and Founder of Little & Lively.
Building a Personal Brand through 3rd Party Content Syndication — Mike Orr // Grapevine 6
Oct 18 • 17 min
Today we rebroadcast our conversation with Mike Orr, the Founder of Grapevine 6.
Why Sharing 3rd Party Content Impacts Your Bottom Line — Mike Orr // Grapevine 6
Oct 17 • 16 min
Today we rebroadcast our conversation with Mike Orr, Founder of Grapevine6.
How to engage a cold audience — Tristan Wright // Evolve to Grow
Oct 16 • 11 min
Today we discuss how to engage a cold audience with Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow.
The evolution of high growth teams — Tristan Wright // Evolve to Grow
Oct 15 • 17 min
Today we discuss the evolution of high growth teams with Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow.
Driving Attendance to Virtual Events — Daniel Frohnen / Sendoso
Oct 14 • 12 min
Today we discuss driving attendance to virtual events with Daniel Frohnen, the CMO of Sendoso.
Achieving Growth During a Downturn Economy — Daniel Frohnen / Sendoso
Oct 13 • 17 min
Today we discuss achieving growth during a downturn economy with Daniel Frohnen, the CMO of Sendoso.
Account Based Everything (ABX) — Daniel Frohnen / Sendoso
Oct 12 • 15 min
Today we discuss account based everything with Daniel Frohnen, the CMO of Sendoso.
Quora Ads: Google & Facebook’s Ad Platform Baby — JD Prater // Quora
Oct 11 • 18 min
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora.
Content Syndicating & Organic Growth Using Quora — JD Prater // Quora
Oct 10 • 24 min
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora.
Engineering’s role in a marketing go-to-market plan — Mark Donnigan // Growth Stage Marketing
Oct 9 • 16 min
Today we discuss engineering’s role in a marketing go-to-market plan with Mark Donnigan, who is a Marketing and Business Growth Consultant.
Go-to-market growth process — Mark Donnigan // Growth Stage Marketing
Oct 8 • 28 min
Today we discuss Mark Donnigan’s market growth process.
The Future as it relates to customer data — Max Kirby / Publicis Sapient
Oct 7 • 16 min
Today we discuss the future as it relates to customer data with Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient.
Digital identity as the currency of the information age — Max Kirby / Publicis Sapient
Oct 6 • 13 min
Today we discuss digital identity as the currency of the information age with Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient.
The transformation to customer-centric thinking — Max Kirby / Publicis Sapient
Oct 5 • 17 min
Today we discuss the transformation to customer-centric thinking with Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient.
Acquisition & Consolidation across the MarTech Landscape — Steve Reardon // ASG MarTech
Oct 4 • 15 min
Today we discuss the acquisition and consolidation across the MarTech landscape with Steve Reardon, CEO at ASG MarTech.
Exit paths for Bootstrapped MarTech Founders — Steve Reardon // ASG Martech
Oct 3 • 22 min
Today we discuss exit paths for bootstrapped MarTech founders with Steve Reardon, CEO at ASG MarTech.
Using Facebook for eComm Customer Feedback — Kevin Urrutia // Voy Media
Oct 2 • 11 min
Today we discuss using Facebook for eComm customer feedback with Kevin Urrutia, the Founder of Voy Media.
How high volume creatives can help scale Paid Social — Kevin Urrutia / Voy Media
Oct 1 • 15 min
Today we discuss how high volume creatives can help scale paid social with Kevin Urrutia, the Founder of Voy Media.
Monetizing podcast interviews — Christina Nicholson // Podcast Clout
Sep 30 • 21 min
Today we discuss how to monetize podcast interviews with Christina Nicholson, the Founder of Podcast Clout.
How to speak on your customers favourite podcasts — Christina Nicholson // Podcast Clout
Sep 29 • 22 min
Today we discuss how to speak on your customers favourite podcasts with Christina Nicholson, the Founder of Podcast Clout.
Using podcasts to grow your thought leadership — Christina Nicholson // Podcast Clout
Sep 28 • 23 min
Today we discuss how to use podcasts to grow your thought leadership with Christina Nicholson, the Founder of Podcast Clout.
Does the Influencer industry still matter? — Mae Karwowski // Obviously
Sep 25 • 14 min
Today we discuss does the influencer industry still matter with May Karwowski, the Founder and CEO of Obviously.
Tips for Bootstrapping your agency to $10M rev — Mae Karwowski // Obviously
Sep 24 • 13 min
Today we discuss tips for bootstrapping your agency to $10M rev with May Karwowski, the Founder and CEO of Obviously.
Why social media and influencer marketing are important — Mae Karwowski // Obviously
Sep 23 • 15 min
Today we discuss why social media and influencer marketing are important with May Karwowski, the Founder and CEO of Obviously.
You bought a Martech Company… So, now what? — Steve Pockross // Verblio
Sep 22 • 17 min
Today we discuss the steps after buying a MarTech company with Steve Pockross, the CEO of Verblio.
Leveraging Freelancers to Ride the Content Creation Wave — Steve Pockross // Verblio
Sep 21 • 21 min
Today we discuss leveraging freelancers to ride the content creation wave with Steve Pockross, the CEO of Verblio.
Eye Tracking Applications for Marketing Research— Mike Bartels // Tobii Pro
Sep 20 • 16 min
Today we discuss eye tracking applications for marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
Eye Tracking Technology’s Past, Present and Future — Mike Bartels // Tobii Pro
Sep 19 • 24 min
Today we discuss eye tracking technology’s past, present, and future with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
Workforce Automation: Using AI to increase team efficiency — Eric Vardon // Morphio
Sep 18 • 12 min
Today we discuss how to use AI to increase team efficiency with Eric Vardon, the Co-Founder and CEO of Morphio.
Expediting SMB growth using AI — Eric Vardon // Morphio
Sep 17 • 16 min
Today we discuss expediting SMB growth using AI with Eric Vardon, the Co-Founder and CEO of Morphio.
Generating Insights through Reporting AI — Eric Vardon // Morphio
Sep 16 • 14 min
Today we discuss how to generate insights through reporting AI with Eric Vardon, the Co-Founder and CEO of Morphio.
Marketing Security & Anomaly Detection — Eric Vardon // Morphio
Sep 15 • 15 min
Today we discuss marketing security and anomaly detection with Eric Vardon, the Co-Founder and CEO of Morphio.
Artificial Intelligence for Growth Companies — Eric Vardon // Morphio
Sep 14 • 17 min
Today we discuss the landscape of AI and machine learning for growth stage companies with Eric Vardon, the Co-Founder and CEO of Morphio.
Using Contract Labor to Build a Killer Analytics Stack — James Sandoval // MeasureMatch
Sep 13 • 16 min
Today we discuss using contract labor to build a killer analytics stack with James Sandoval, Founder and CEO at MeasureMatch.
Guide To Hiring Contractors to Solve Discrete Marketing Problems — James Sandoval // MeasureMatch
Sep 12 • 18 min
Today we discuss how to guide contractors to solve discrete marketing problems with James Sandoval, Founder and CEO at MeasureMatch.
Product Spotlight: The Holy Grail of Podcast Advertising Attribution — Sean Creeley // Podsights
Sep 11 • 25 min
Today we talk with Sean Creeley from Podsights, which is an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising.
Revenue Optimization for Enterprise B2B SAAS — Greg Poirier // CloudKettle
Sep 10 • 23 min
Today we discuss revenue optimization for enterprise B2B SAAS with Greg Poirier, President at CloudKettle.
The Enterprise B2B SAAS Digital Marketing Playbook — Greg Poirier // CloudKettle
Sep 9 • 31 min
Today we discuss the enterprise B2B SAAS digital marketing playbook with Greg Poirier, President at CloudKettle.
Scaling Organically With Virtual Assistants — Nathan Hirsch // Outsource School
Sep 8 • 15 min
Today we discuss how to scale organically with virtual assistants with Nathan Hirsch, the CEO of Outsource School.
Finding the Right Virtual Assistant Talent — Nathan Hirsch // Outsource School
Sep 7 • 19 min
Today we discuss finding the right virtual assistant talent for your business with Nathan Hirsch, the CEO of Outsource School.
Evaluating & Managing Marketing Agency Partners — Bruno Gralpois // Agency Mania Solutions
Sep 6 • 19 min
Today we discuss evaluating and managing marketing agency partners with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
Choosing the Right Marketing Agency — Bruno Gralpois // Agency Mania Solutions
Sep 5 • 21 min
Today we discuss choosing the right marketing agency with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
Building marketing signal feedback loops
Sep 4 • 17 min
Today we discuss building marketing signal feedback loops with Ross Gates and Bryan Colligan, the Co-Founders of Gravity.
The power and problem with marketing signals?
Sep 3 • 20 min
Today we discuss the power and problem with marketing signals with Ross Gates and Bryan Colligan, the Co-Founders of Gravity.
How to collect marketing signal data?
Sep 2 • 25 min
Today we discuss how to collect marketing signal data with Ross Gates and Bryan Colligan, the Co-Founders of Gravity.
Why the most powerful companies are signal companies?
Sep 1 • 17 min
Today we discuss why the most powerful companies are signal companies with Ross Gates and Bryan Colligan, the Co-Founders of Gravity.
What is the marketing signal?
Aug 31 • 12 min
Today we discuss what is the marketing signal with Ross Gates and Bryan Colligan, the Co-Founders of Gravity.
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
Aug 30 • 27 min
Today we discuss the growth playbook at HubSpot with Kieran Flanagan, the VP of Growth Marketing at HubSpot.
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
Aug 29 • 21 min
Today we discuss the difference between growth and marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot.
Career Day: Shane Murphy // Intercom
Aug 28 • 34 min
Joining us for Career Day is Shane Murphy, the SVP of Marketing at Intercom.
Using location data to understand how COVID-19 changed consumer behavior — Jeff White // Gravy Analytics
Aug 27 • 13 min
Today we discuss using location data to understand how Covid-19 changed consumer behaviour with Jeff White, the CEO of Gravy Analytics.
Using location data + analytics for re-opening strategies — Jeff White // Gravy Analytics
Aug 26 • 17 min
Today we discuss using location data to understand how the coronavirus has changed consumer behavior with Jeff White, the CEO of Gravy Analytics.
Immediate need for privacy-compliant solutions — Harry Maugans // Clickagy
Aug 25 • 15 min
Today we discuss immediate need for privacy-compliant solutions with Harry Maugans, the Founder and CEO of Clickagy.
How ad tech can adapt to a cookieless world — Harry Maugans // Clickagy
Aug 24 • 22 min
Today we discuss how ad tech can adapt to a cookieless world with Harry Maugans, the Founder and CEO of Clickagy.
Brand Evaluation & Optimization — Mitch Duckler // FullSurge
Aug 23 • 22 min
Today we discuss brand evaluation and optimization with Mitch Duckler, Managing Partner at FullSurge.
Brand Building & Maintenance in the Digital Age — Mitch Duckler // FullSurge
Aug 22 • 22 min
Today we discuss brand building and maintenance in the digital age with Mitch Duckler, Managing Partner at FullSurge.
Accelerate sales with Video Marketing — Ethan Beute // BombBomb
Aug 21 • 14 min
Today we discuss how to accelerate sales with video marketing with Ethan Beute, the Chief Evangelist of BombBomb.
Rehumanizing marketing through video — Ethan Beute // BombBomb
Aug 20 • 15 min
Today we discuss rehumanizing marketing through video with Ethan Beute, the Chief Evangelist of BombBomb.
Be Personable When You Can’t Meet in Person — Ethan Beute // BombBomb
Aug 19 • 16 min
Today we discuss how to be personal when you can’t meet in person with Ethan Beute, the Chief Evangelist of BombBomb.
Driving Engagement Through Personalization — Josh Wetzel // One Signal
Aug 18 • 16 min
Today we discuss driving engagement through personalization with Josh Wetzel, the CRO of One Signal.
Creating Timely & Relevant Messages — Josh Wetzel // One Signal
Aug 17 • 19 min
Today we discuss how to create timely and relevant messages with Josh Wetzel, the CRO of One Signal.
Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners
Aug 16 • 16 min
Today we discuss how to choose affiliate program tech stack and analytics with Robert Glazer, Founder and CEO at Acceleration Partners.
When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners
Aug 15 • 22 min
Today we discuss when and how to launch an affiliate program with Robert Glazer, Founder and CEO at Acceleration Partners.
Getting Marketing & Creative Teams to Play Nice
Aug 14 • 16 min
Today we discuss getting marketing and creative teams to play nice with Daniel Glickman, the CMO of Wave Video.
Improving B2B Video Effectiveness
Aug 13 • 14 min
Today we discuss how to improve B2B video effectiveness with Daniel Glickman, the CMO of Wave Video.
Generating Sales Through Video Marketing
Aug 12 • 16 min
Today we discuss generating sales through video marketing with Daniel Glickman, the CMO of Wave Video.
Tech stacks for converting leads faster
Aug 11 • 16 min
Today we discuss tech stacks for converting leads faster with Damon Burton, who is the President of SEOnational.
Using AI in the contact center space
Aug 10 • 22 min
Today we discuss using AI in the contact center space with Jake Lynn, the Host of the All Things Telesales podcast.
Local Event Marketing Tech Stack — Derek Andersen // Bevy
Aug 9 • 16 min
Today we discuss building local event marketing tech stack with Derek Andersen, Co-Founder and CEO at Bevy.
Building Local Communities From the Ground Up — Derek Andersen // Bevy
Aug 8 • 22 min
Today we discuss building local communities from the ground up with Derek Andersen, Co-Founder and CEO at Bevy.
How to outrank a billion-dollar company — Damon Burton // SEOnational
Aug 7 • 16 min
Today we discuss how to outrank a billion-dollar company with Damon Burton, who is the President of SEOnational.
Why do companies buy ads when Search is free — Damon Burton // SEOnational
Aug 6 • 17 min
Today we discuss why do companies buy ads when search is free with Damon Burton, the President of SEOnational.
The Real ROI of Sales Enablement
Aug 5 • 13 min
Today we discuss the real ROI of sales enablement with Dustin Deno, the VP of Sales Enablement at Showpad.
The “new normal” in post-Covid B2B sales
Aug 4 • 17 min
Today we discuss the new normal in post-Covid B2B sales with Dustin Deno, the VP of Sales Enablement at Showpad.
WFH Doesn’t Have to Mean Loss in Productivity for Sellers
Aug 3 • 17 min
Today we discuss why WFH doesn’t have to mean loss in productivity for sellers with Dustin Deno, the VP of Sales Enablement at Showpad.
Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media
Aug 2 • 18 min
Today we discuss social content engagement as a customer service tool with Brooke Sellas, the Founder and CEO at B Squared Media.
Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media
Aug 1 • 25 min
Today we discuss if social organic is dead or underutilized with Brooke Sellas, the Founder and CEO at B Squared Media.
Content Business Week — Repurposing Content
Jul 31 • 11 min
Today we discuss repurposing content with Todd Hines, Head of Content Production at MarTech podcast.
Content Business Week — Audience Engagement
Jul 30 • 11 min
Today we discuss audience engagement with Todd Hines, Head of Content Production at MarTech podcast.
Content Business Week — Monetizing Content
Jul 29 • 10 min
Today we discuss content monetization with Todd Hines, Head of Content Production at MarTech podcast.
Content Business Week — Syndicating Content
Jul 28 • 13 min
Today we discuss publishing and syndicating your content with Todd Hines, Head of Content Production at MarTech podcast.
Content Business Week — Finding & Vetting Guests
Jul 27 • 20 min
Today we discuss finding and vetting guests for your content projects with Todd Hines, Head of Content Production at MarTech podcast.
Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results
Jul 26 • 19 min
Today we discuss integrating MarTech software to maximize your ROI with Henrik Becker, the Director of Marketing at Net-Results.
A Pro’s Guide to Buying MarTech Software - Henrik Becker // Net Results
Jul 25 • 26 min
Today we discuss buying MarTech software with Henrik Becker, the Director of Marketing at Net-Results.
Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Jul 24 • 18 min
Today we rebroadcast our conversation with Kristen Sosulski, an Associate Professor at NYU Stern.
Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Jul 23 • 18 min
Today we rebroadcast our conversation with Kristen Sosulski, an Associate Professor at NYU Stern.
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti — REST Method
Jul 22 • 41 min
Today we rebroadcast our conversation with Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga.
Why Prebid Should Be Top-Of-Mind for Publishers — Paul Ryan // OpenX
Jul 21 • 18 min
Today we discuss why prebid should be top-of-mind for publishers with Paul Ryan, the Chief Technology Officer at OpenX.
Why Cloud Technology Supports the Digital Advertising Industry Holistically — Paul Ryan // OpenX
Jul 20 • 18 min
Today we discuss why cloud technology supports the digital advertising industry holistically with Paul Ryan, the Chief Technology Officer at OpenX.
Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast
Jul 19 • 35 min
Joining us for Career Day is Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show.
Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters
Jul 18 • 40 min
Joining us for Career Day is Shiv Singh, the Founder and CEO of Savvy Matters.
How to Drive Engagement & Results From Your Community — Jacob Peters // Commsor
Jul 17 • 16 min
Today we discuss how to drive engagement and results from your community with Jacob Peters, a Co-Founder of Commsor.
Setting up a Community for Long Term Success — Jacob Peters // Commsor
Jul 16 • 20 min
Today we discuss how to set up a community for long-term success with Jacob Peters, a Co-Founder of Commsor.
The Value of Owning Your Community — Jacob Peters // Commsor
Jul 15 • 21 min
Today we discuss the value of owning your community with Jacob Peters, a Co-Founder of Commsor.
Why Diversity and Inclusion Matters to Your Audience — Julie Kratz // Next Pivot Point
Jul 14 • 15 min
Today we discuss why diversity and inclusion matters to your audience with Julie Kratz, the Founder at Next Pivot Point.
How Marketers Can Be Allies for Diversity and Inclusion — Julie Kratz // Next Pivot Point
Jul 13 • 23 min
Today we discuss how marketers can be allies for diversity and inclusion with Julie Kratz, the Founder at Next Pivot Point.
How to Build Brand-Centric Omni-Channel Marketing Strategy — Jack Haldrup // Dr Squatch
Jul 12 • 16 min
Today we discuss how to build brand-centric omni-channel marketing strategy with Jack Haldrup, Founder and CEO at Dr. Squatch.
Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch
Jul 11 • 22 min
Today we discuss branding for omni-channel e-commerce businesses with Jack Haldrup, the Founder of Dr. Squatch.
How Agencies Can Adapt in a Recession — Erik Huberman // Hawke Media
Jul 10 • 18 min
Today we discuss how agencies can help you adapt for the future with Erik Huberman, the Founder and CEO of Hawke Media.
Growth From Search vs. Social Content in a Recession — Erik Huberman // Hawke Media
Jul 9 • 13 min
Today we discuss some growth strategies, including how you can grow using search and social content with Erik Huberman, the Founder and CEO of Hawke Media.
Strategies to Recession-Proof Your Business — Erik Huberman // Hawke Media
Jul 8 • 14 min
Today we discuss strategies for recession proofing your business with Erik Huberman, the Founder and CEO of Hawke Media.
Brainstorming the MarTech Community — Etienne de Bruin // 7CTOs
Jul 7 • 30 min
Today we discuss how we can build a community that is specific to the MarTech industry with Etienne de Bruin, who is the Founder and CEO of 7CTOs.
Building an Invite-Only Community — Etienne de Bruin // 7CTOs
Jul 6 • 28 min
Today we discuss how to build an invite-only community with Etienne de Bruin, who is the Founder and CEO of 7CTOs.
How to Leverage Marketing Survey Data to Create SEO Content — Eli Schwartz // Survey Monkey
Jul 5 • 17 min
Today we discuss best practices for using the data collected in marketing surveys specifically for creating SEO content with Eli Schwartz, Director of Growth and SEO at Survey Monkey.
Best Practices for Creating Content Using Marketing Surveys — Eli Schwartz // Survey Monkey
Jul 4 • 21 min
Today we discuss how Eli Schwartz, Director of Growth and SEO at Survey Monkey, uses marketing surveys to drive enterprise organizations away from their dependence on paid channels.
Data-Backed Recommendations to Regain Lost Revenue — Ryan Urban // BounceX (Soon to Be Wunderkind)
Jul 3 • 23 min
Today we discuss some data-backed recommendations to regain lost revenue with Ryan Urban, the Founder and CEO of Wunderkind.
Smart Ways to Reach eCommerce Customers — Ryan Urban // BounceX (Soon to Be Wunderkind)
Jul 2 • 23 min
Today we discuss smart ways to reach eCommerce customers with Ryan Urban, the Founder and CEO of Wunderkind.
AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics
Jul 1 • 35 min
Today we discuss how to drive podcast growth using organic and paid channels with Edward Ford, the Marketing Director at Supermetrics.
The Truth About MarTech Reporting — Darrell Alfonso // Amazon Web Services
Jun 30 • 14 min
Today we discuss the truth about MarTech reporting with Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services.
3 Skills You Need for a Successful Career in MarTech — Darrell Alfonso // Amazon Web Services
Jun 29 • 24 min
Today we discuss three skills you need for a successful career in MarTech with Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services.
Career Day: Digital Marketing His Way From the Jersey Shore to L.A. - Steve Weiss // Mutesix
Jun 28 • 30 min
Joining us for Career Day is Steve Weiss, the Founder of MuteSix - a growth agency focused on Facebook.
Career Day: Hacking Your Way to SEO Stardom — John Shehata // Conde Nast
Jun 27 • 42 min
Joining us for Career Day is John Shehata, the VP of Audience Development at Conde Nast.
Driving Organic Growth Through Video Syndication — Chris Savage // Wistia
Jun 26 • 12 min
Today we discuss driving organic growth through video syndication with Chris Savage, who is the Founder and CEO of Wistia.
How to Build a Memorable Brand with Binge-Worthy Content — Chris Savage // Wistia
Jun 25 • 15 min
Today we discuss how to build a memorable brand with binge worthy content with Chris Savage, who is the Founder and CEO of Wistia.
Why Brand Affinity Marketing Is the Future — Chris Savage // Wistia
Jun 24 • 18 min
Today we discuss why brand affinity marketing is the future with Chris Savage, who is the Founder and CEO of Wistia.
The Rise of the Enhanced Ad Exchange — Dan Greenberg // Sharethrough
Jun 23 • 19 min
Today we discuss the rise of the enhanced ad exchange with Dan Greenberg, the CEO and Founder of Sharethrough.
How to Optimize Your Supply Path in 15 Minutes — Dan Greenberg // Sharethrough
Jun 22 • 22 min
Today we discuss how to optimize your ad supply path in 15 minutes with Dan Greenberg, the CEO and Founder of Sharethrough.
Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media
Jun 21 • 22 min
Today we discuss applying programmatic ad buying tactics to your marketing mix with Danny Khatib, the Founder of Granite Media.
Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media
Jun 20 • 26 min
Today we discuss the programmatic ad buying landscape with Danny Khatib, the Founder of Granite Media.
How AI Will Revolutionize Influencer Marketing — Neal Schaffer // PDCA Social
Jun 19 • 17 min
Today we discuss how AI will revolutionize influencer marketing with Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published ‘Age of Influence’.
The Technology Landscape for Influencer Marketing: What Does It Look Like? — Neal Schaffer // PDCA Social
Jun 18 • 17 min
Today we discuss the technology landscape specifically for influencer marketing with Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published ‘Age of Influence’.
Building a Personal Brand That Scales and Monetizes — Neal Schaffer // PDCA Social
Jun 17 • 22 min
Today we discuss building a personal brand that scales and monetizes with Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published ‘Age of Influence’.
Is Salesforce the Center of the Marketing Universe? — Mathew Sweezey // Salesforce
Jun 16 • 18 min
Today we discuss whether Salesforce and some other big companies are in the center of the marketing universe with Mathew Sweezey, who is the Director of Market Strategy at Salesforce.
The Next Marketing Revolution Is Right In Front of Us — Mathew Sweezey // Salesforce
Jun 15 • 26 min
Today we discuss if the marketing revolution is right in front of us with Mathew Sweezey, who is the Director of Market Strategy at Salesforce.
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress
Jun 14 • 21 min
Today we discuss content strategy, creation, distribution and optimization with Dave Snyder, the CEO of CopyPress.
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress
Jun 13 • 25 min
Today we discuss ROI-generating content marketing funnels with Dave Snyder, the CEO of CopyPress.
Success After the Last Mile — Aaron Bollinger // Kronologic
Jun 12 • 18 min
Today we discuss continuing success after the last mile with Aaron Bollinger, the Co-Founder and CRO at Kronologic.
Using AI to Solve the Last Mile Problem — Aaron Bollinger // Kronologic
Jun 11 • 21 min
Today we discuss how to use AI to solve your last mile problem with Aaron Bollinger, the Co-Founder and CRO at Kronologic.
Virtual SDRs & the Importance of Immediate Response — Aaron Bollinger // Kronologic
Jun 10 • 21 min
Today we discuss virtual SDRs and the importance of immediate response with Aaron Bollinger, the Co-Founder and CRO at Kronologic.
Understanding Meeting Math — Aaron Bollinger // Kronologic
Jun 9 • 16 min
Today we talk about how you can understand what Aaron calls meeting math with Aaron Bollinger, the Co-Founder and CRO at Kronologic.
Solving Conflict Between Sales and Marketing — Aaron Bollinger // Kronologic
Jun 8 • 18 min
Today we discuss the conflict between sales and marketing with Aaron Bollinger, the Co-Founder and CRO at Kronologic.
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr
Jun 7 • 30 min
In today’s Product Spotlight episode we talk with Amie Durr, Vice President of Product Management at SparkPost.
Career Day: Becoming a Forbes 30 Under 30 - Jon Chang // IBM & NYU
Jun 6 • 32 min
Joining us for Career Day is Jon Chang, Global Product Marketing Manager for IBM Watson Marketing.
Why Brands Build Demand-Side Advertising Platforms — Sergey Shchelkov // Epom
Jun 5 • 19 min
Today we discuss why some brands are building their own demand side advertising platforms with Sergey Schelkov, a Sales Executive at Epom.
How to Save $36k of Your Digital Advertising Budget — Sergey Shchelkov // Epom
Jun 4 • 12 min
Today we discuss how you can save up to $36,000 on your digital advertising budget with Sergey Schelkov, a Sales Executive at Epom.
Email-Based Retargeting as a Revenue Channel — Adam Robinson // GetEmails
Jun 3 • 12 min
Today we discuss the best practices to use email-based retargeting as a revenue generating channel with Adam Robinson, the Founder of GetEmails.
Is Harvesting Email Addresses From Web Traffic Legal? — Adam Robinson // GetEmails
Jun 2 • 21 min
Today we discuss the legality of harvesting email addresses from anonymous web traffic with Adam Robinson, the Founder of GetEmails.
How to Get Email Addresses From Web Traffic — Adam Robinson // GetEmails
Jun 1 • 19 min
Today we discuss how to get email addresses from your web traffic with Adam Robinson, the Founder of GetEmails.
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
May 31 • 19 min
Today we discuss what attribution means in the B2B space with Scott Vaughan, the CMO of Integrate.
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
May 30 • 25 min
Today we discuss the role that marketing attribution plays in different types of organizations with Scott Vaughan, the CMO at Integrate.
Why the Heck Should You Be Sending Postcards? — Jordan Crawford // Scout
May 29 • 21 min
Today we discuss how we can identify customer’s pain and try to reach more people with the MarTech podcast with Jordan Crawford, the Founder at Scout.
Volunteering to Help Unemployed Marketers Find Work — Jordan Crawford // Scout
May 28 • 19 min
Today we discuss how to find your ideal customer by isolating their pain and how Jordan Crawford, the Founder at Scout, uses that methodology to market via direct mail.
Find Your Ideal Accounts by Their Pain — Jordan Crawford // Scout
May 27 • 17 min
Today we discuss finding your ideal customers by understanding their pain with Jordan Crawford, the Founder at Scout.
The Real Possibilities of Real-Time Data — David Finkelstein // BDEX
May 26 • 11 min
Today we discuss the real possibilities of real time data with David Finkelstein, the Co-Founder and CEO of BDEX.
The Future of Data-Driven Marketing — David Finkelstein // BDEX
May 25 • 21 min
Today we discuss the future of data-driven marketing with David Finkelstein, the Co-Founder and CEO of BDEX.
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark’d
May 24 • 18 min
Today we discuss how to improve gender equality in the MarTech Industry with Christine Mortensen, the Founder of Sprk’d.
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk’d
May 23 • 26 min
Today we discuss the role that gender plays in the career of a marketer with Christine Mortensen, the Founder of Sprk’d.
Career Day: Peter Mahoney // Plannuh
May 22 • 33 min
Joining us for Career Day is Peter Mahoney, the CEO at Plannuh.
Leveraging AI in the Content Marketing Lifecycle — Ed Breault // Aprimo
May 21 • 12 min
Today we discuss how to leverage AI in the content marketing lifecycle with Ed Breault, the Chief Marketing Officer at Aprimo.
The Strategy Needed to Create an Effective Digital Experience — Ed Breault // Aprimo
May 20 • 11 min
Today we discuss the strategy needed to create an effective digital experience with Ed Breault, the Chief Marketing Officer at Aprimo.
Salvage Your Growth Marketing Plan in the Midst of a Pandemic — Hope Horner // Lemonlight
May 19 • 12 min
Today we discuss how to salvage your growth plan in the midst of a global pandemic with Hope Horner, the Founder and CEO of Lemonlight.
Standing out in a Cluttered Content Market — Hope Horner // Lemonlight
May 18 • 18 min
Today we discuss how to stand out in a cluttered content market with Hope Horner, the Founder and CEO of Lemonlight.
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
May 17 • 20 min
Today we discuss how to use data to optimize direct response efforts with Ron Jacobs, President of Jacobs and Clevenger.
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
May 16 • 20 min
Today we discuss the role direct marketing should play in your marketing mix with Ron Jacobs, President of Jacobs and Clevenger.
An Entrepreneur’s Guide to Professional Skill Development — Anik Singal // Lurn, Inc.
May 15 • 15 min
Today we discuss professional skill development with Anik Singal, the CEO at Lurn.
Creating 3,000 Attendee Webinars With a 10% Sales Conversion — Anik Singal // Lurn, Inc.
May 14 • 16 min
Today we discuss a system for creating a 3000 attendee webinar with a 10% sales conversion rate with Anik Singal, the CEO at Lurn.
5 Step Copywriting Formula Used to Sell $250 Million of Products — Anik Singal // Lurn, Inc.
May 13 • 26 min
Today we discuss 5-step copywriting formula used to sell $250 million of products with Anik Singal, the CEO at Lurn.
How Event Marketers Are Going Digital — Marc Sirkin // Third Door Media
May 12 • 18 min
Today we discuss how the event marketing industry is transitioning to the digital world with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
How Covid-19 Impacted the MarTech Industry — Marc Sirkin // Third Door Media
May 11 • 20 min
Today we discuss COVID-19’s impact on the MarTech industry with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
Career Day: From Art Curation to CRM Marketing Leadership // April Mullen — Selligent Marketing Cloud
May 10 • 37 min
Today we dive into lessons learned throughout the career of a great marketer, April Mullen, who’s Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud.
Career Day: From the Record Industry to a Female MarTech Exec — Michelle Robbins
May 9 • 34 min
Today we dive into the career of Michelle Robbins, a marketer with a tremendous amount of experience as a marketing technologist, analyst, data strategist, and media professional.
Tools, Platforms, and Resources Optimizing Your Data’s Impact — Tom Treanor // Treasure Data
May 8 • 11 min
Today we discuss the tools, platforms, and resources you can use to optimize your data’s impact with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
Making Your Data Actionable Without Being Overwhelming — Tom Treanor // Treasure Data
May 7 • 10 min
Today we discuss the various ways to make your data actionable without getting overwhelmed with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
How to Unify Your Data for Activation — Tom Treanor // Arm Treasure Data
May 6 • 13 min
Today we discuss how to unify your data for activation with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
Best Practices for Collecting Data — Tom Treanor // Arm Treasure Data
May 5 • 17 min
Today we discuss some of the best practices for collecting data with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
Data-driven Marketing Mindset — Tom Treanor // Arm Treasure Data
May 4 • 13 min
Today we discuss the mindset for being a data-driven marketer with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
Using the TedX Platform to Distribute Ideas — Marie Incontrera // TedX
May 3 • 22 min
Today we discuss why the TedX platform is valuable for the distribution of your ideas with Marie Incontrera, Founder of Incontrera Consulting.
The Business of Marketing Ideas — Marie Incontrera // TedX
May 2 • 21 min
Today we discuss how Marie Incontrera, Founder of Incontrera Consulting, advises her clients on packaging their ideas for promotion.
Inside.com’s Search for a 1st Marketing Hire — Kevin Curry // Inside
May 1 • 19 min
Today we discuss a quest to hire top tier marketing talent with Kevin Curry, a Chief Revenue Officer at Inside.
Consolidation of the Marketing Industry Will Continue — Babak Hedayati // Tapclicks
Apr 30 • 14 min
Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
AI Will Play a Bigger Role in the Linking of Meta-Level Data — Babak Hedayati // Tapclicks
Apr 29 • 16 min
Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
How Startup Founders Can Start Building Their Brand on a Limited Budget — Kate Walling // Traction Hero
Apr 28 • 15 min
Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder and CEO of Traction Hero.
The Biggest Trends in Social Media and Marketing That Will Impact Startups in 2020 — Kate Walling // Traction Hero
Apr 27 • 15 min
Today we discuss the biggest trends in social media marketing that will impact startups in 2020 with Kate Walling, the Founder and CEO of Traction Hero.
Marketing Research and Covid-19 — Ed Nevraumont // Marketing BS
Apr 26 • 19 min
Today we discuss market research and how it’s related to Covid-19 crisis with Ed Nevraumont, the author of Marketing BS.
The Boundaries for Fair Use of Location Data // Apu Kumar — Location Data
Apr 25 • 21 min
Today we discuss what device data marketers can access and how it can and should be used with Apu Kumar, Founder of LotaData.
Applications of Device Location for Marketing // Apu Kumar — Location Data
Apr 24 • 25 min
Today we discuss what device data marketers can access and how it can and should be used with Apu Kumar, Founder of LotaData.
Zeroing In On The Ideal Product Price Point — Laura Troyani // PlanBeyond
Apr 23 • 16 min
Today we discuss how you can zero in on the ideal product price point with Laura Troyani, the Principal of PlanBeyond.
Using Market Research To Nail Product & Business Positioning — Laura Troyani // PlanBeyond
Apr 22 • 17 min
Today we discuss using market research to nail product and business positioning with Laura Troyani, the Principal of PlanBeyond.
A Marketers Guide to Becoming Technically Independent — Clark Richey // Factgem
Apr 21 • 15 min
Today we discuss how to become technically independent with Clark Richey, the Chief Technology Officer at Factgem.
Why Marketers Rely on Their IT Teams Too Much — Clark Richey // Factgem
Apr 20 • 18 min
Today we discuss why marketers rely on their IT teams too much with Clark Richey, the Chief Technology Officer at Factgem.
Integrated Digital Marketing Data into Offline Businesses // John Rougeux — Skyfii
Apr 19 • 14 min
Today we discuss how digital marketing data is being integrated into offline businesses with John Rougeux, the Vice President of Marketing at Skyfii.
How Brick & Mortar Compete with Online Brands // John Rougeux — Skyfii
Apr 18 • 21 min
Today we discuss how traditional retail businesses are staying competitive with online brands with John Rougeux, the Vice President of Marketing at Skyfii.
Differentiation in the Crowded eCommerce Space — Adam Sidney // Myles Apparel
Apr 17 • 10 min
Today we discuss differentiating in a crowded e-commerce space with Adam Sidney, the CEO of Myles Apparel.
CAC vs. LTV: Real Retail eCommerce Analytics — Adam Sidney // Myles Apparel
Apr 16 • 13 min
Today we discuss real retail eCommerce analytics with Adam Sidney, the CEO of Myles Apparel.
Mastering and Scaling eCommerce PPC Growth Channels — Adam Sidney // Myles Apparel
Apr 15 • 17 min
Today we discuss mastering and scaling eCommerce PPC growth channels with Adam Sidney, the CEO of Myles Apparel.
The Product & Marketing Marriage for eCommerce — Adam Sidney // Myles Apparel
Apr 14 • 14 min
Today we discuss the product and marketing marriage for eCommerce with Adam Sidney, the CEO of Myles Apparel.
Building a Mission Driven Retail Brand — Adam Sidney // Myles Apparel
Apr 13 • 16 min
Today we discuss building a mission driven retail brand with Adam Sidney, the CEO of Myles Apparel.
Career Day: Chief MarTech Scott Brinker Hubspot VP of Platform
Apr 12 • 47 min
Joining us for Career Day is Scott Brinker, the VP of Platform Ecosystems at Hubspot.
Career Day: Marketing Operations — Jeff Shearer
Apr 11 • 33 min
Joining us for Career Day is Jeff Shearer, an independent Marketing Consultant based in Seattle, Washington.
The Future of Programmatic Advertising? Display, Social, OTT, and Beyond — Brian Kroll // Adtaxi
Apr 10 • 12 min
Today we discuss the future of the programmatic advertising industry with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
Evaluating the Cross-Channel Impact of Programmatic Ad Campaigns — Brian Kroll // Adtaxi
Apr 9 • 17 min
Today we discuss how to evaluate the cross channel impact of programmatic advertising campaigns with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
Evaluating Programmatic vs. Paid Social Campaigns — Brian Kroll // Adtaxi
Apr 8 • 17 min
Today we discuss evaluating your programmatic versus social campaigns with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
Using RTB to Optimize Programmatic Ad Campaign — Brian Kroll // Adtaxi
Apr 7 • 16 min
Today we discuss using real-time bidding to optimize programmatic ad campaigns with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
Understanding the Programmatic Advertising Landscape — Brian Kroll // Adtaxi
Apr 6 • 16 min
Today we discuss understanding the programmatic advertising landscape with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
Making the Most of a Podcast Guesting Appearance — Jeremy Ryan Slate // Command Your Brand
Apr 5 • 19 min
Today we discuss how to make the most of a podcast guesting appearance with Jeremy Ryan Slate, Co-Founder and CEO at Command Your Brand Media.
How to Get on Top-Tier Podcasts — Jeremy Ryan Slate // Command Your Brand
Apr 4 • 21 min
Today we discuss the strategy for getting customers onto top-tier podcasts with Ryan Slate, who’s Co-Founder and CEO at Command Your Brand Media.
Crisis Marketing: WFH Tips and a Guide to Starting a Consulting Business
Apr 3 • 18 min
Today we discuss what we have learned running our own independent businesses with Todd Hines, the Head of Content Production at MarTech podcast.
Crisis Marketing: Pivoting Your Marketing Strategies in the Wake of a Crisis
Apr 2 • 13 min
Today we discuss thinking about the long-term game with Todd Hines, the Head of Content Production at MarTech podcast.
Crisis Marketing: Rebuilding Operational Marketing Habits in the Wake of the Corona Virus
Apr 1 • 11 min
Today we discuss how we are setting and trying to execute our short term plans with Todd Hines, the Head of Content Production at MarTech podcast.
Crisis Marketing: The MarTech Pod Triage Playbook for Marketing in a Time of Crisis
Mar 31 • 17 min
Today we discuss how we’re triaging some of the problems created by the outbreak of the coronavirus with Todd Hines, the Head of Content Production at MarTech podcast.
Crisis Marketing: When We Realized COVID-19 Would Effect the Martech Podcast
Mar 30 • 16 min
Today we discuss the issues that are happening around us and what the impact would be in our business with Todd Hines, the Head of Content Production at MarTech podcast.
Building a Worldwide Go-To-Market Strategy — Francis Bea // 11 International
Mar 29 • 14 min
Today we discuss creating an effective go-to-market strategy for a worldwide audience with Francis Bea, Founder and Managing Director of Eleven International.
Why Is Marketing in China Different Than the US — Francis Bea // 11 International
Mar 28 • 19 min
Today we discuss how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them with Francis Bea, Founder and Managing Director of Eleven International.
Trade-offs of Hiring Local vs. Remote — Robert Glazer // Acceleration Partners
Mar 27 • 14 min
Today we discuss the difference between hiring for local and remote employees with Robert Glazer, the Founder and CEO of Acceleration Partners.
Recruiting and Hiring Great Marketing Talent — Robert Glazer // Acceleration Partners
Mar 26 • 16 min
Today we discuss recruiting and hiring great marketing talent with Robert Glazer, the Founder and CEO of Acceleration Partners.
How Build a Culture for a Productive Marketing Team — Robert Glazer // Acceleration Partners
Mar 25 • 16 min
Today we discuss how to build a culture for a productive marketing team with Robert Glazer, the Founder and CEO of Acceleration Partners.
Five Ways to Improve a Social Video Ad Performance — Travis Chambers // Chamber.Media
Mar 24 • 15 min
Today we’re gonna discuss five ways for improving social video ad performance with Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media
The Science Behind Quantitative Ad Creativity & Content — Travis Chambers // Chamber.Media
Mar 23 • 16 min
Today we discuss the science behind quantitative ad creativity and content with Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media
Using Influencers to Boost Your Reputation — Joe Sinkwitz // / Intellifluence
Mar 22 • 22 min
Today we discuss how to use influencers to drive reviews and other valuable marketing assets with Joe Sinkwitz, Founder and CEO at Intellifluence.
Reviews & Reputation Management — Joe Sinkwitz // / Intellifluence
Mar 21 • 27 min
Today we discuss the importance of reviews and reputation management with Joe Sinkwitz, Founder and CEO at Intellifluence.
Career Day: From Engineer to Marketing Consultant — Michael Lukich // Booz Allen Hamilton
Mar 20 • 37 min
Joining us for Career Day is Michael Lukich, an Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton.
Upgrade Your Content Production Strategy with SaaS — Corbett Drummey // Popular Pays
Mar 19 • 17 min
Today we discuss how you can upgrade your content production strategy using SaaS with Corbett Drummey, the Co-Founder and CEO of Popular Pays.
Why Content Is Like Oxygen for Brands — Corbett Drummey // Popular Pays
Mar 18 • 16 min
Today we are going to talk through why content is like oxygen for brands with Corbett Drummey, the Co-Founder and CEO of Popular Pays.
How to Drive Revenue Through Offline Experiences — Justin Moss // Pineapple Agency
Mar 17 • 18 min
Today we discuss how to drive revenue through offline experiences with Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency.
A Music Industry Vet’s Experiential Marketing Playbook — Justin Moss // Pineapple Agency
Mar 16 • 22 min
Today we are going to talk through the music industry vet’s experience to the marketing playbook with Justin Moss, the Co-Founder of the Pineapple Agency.
Why SVOD Integrations Are More Effective Than TV Advertising — Greg Isaacs // Ben Group
Mar 15 • 22 min
Today we talk about why SVOD integrations are more specific than TV advertising with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network.
Integrating Content into Netflix, HBO & other SVOD Services — Greg Isaacs // BEN Group
Mar 14 • 21 min
Today we discuss why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network.
SMB Differentiation: Prioritizing Customer Relationships — Palmer Houchins // CallRail
Mar 13 • 12 min
Today we discuss how to build and grow customer relationships with Palmer Houchins, the VP of Marketing at CallRail.
Analytics Solutions & KPIs for SMB Marketing — Palmer Houchins // CallRail
Mar 12 • 15 min
Today we discuss the analytics of running a small and medium size business with Palmer Houchins, the VP of Marketing at CallRail.
Optimizing SMB Marketing on a Bootstrapped Budget — Palmer Houchins // CallRail
Mar 11 • 14 min
Today we discuss how to market SMBs on a bootstrapped budget with Palmer Houchins, the VP of Marketing at CallRail.
Effective SMB Marketing Strategies & Tactics — Palmer Houchins // CallRail
Mar 10 • 14 min
Today we discuss small to medium size business marketing strategies and tactics with Palmer Houchins, the VP of Marketing at CallRail.
How Marketing SMBs Is Different Than Enterprise — Palmer Houchins // CallRail
Mar 9 • 15 min
Today we discuss how marketing for small and medium sized business is different than enterprise with Palmer Houchins, the VP of Marketing at CallRail.
Monetization for YouTube & other Content Businesses — Ben Grubbs // Next10 Ventures
Mar 8 • 27 min
Today we discuss various ways content businesses are monetizing their efforts with Ben Grubbs, who is the Founder and CEO of Next 10 Ventures.
Evolution of the Content Creators Ecosystem — Ben Grubbs // next10 Ventures
Mar 7 • 25 min
Today we discuss the current landscape for content creators with Ben Grubbs, the Founder of Next 10 Ventures.
Best Practices for Mastering 2nd Screen TV Marketing — Devin Fallon // Tremor Video
Mar 6 • 18 min
Today we discuss how to take advantage of the second screen with Devin Fallon, the VP of Media Insights and Analytics at Tremor Video.
The Future of TV for Marketers: On-Screen vs. Second Screens Content — Devin Fallon // Tremor Video
Mar 5 • 19 min
Today we discuss the differences between linear connected and second screen television advertising with Devin Fallon, the VP of Media Insights and Analytics at Tremor Video.
Navigating the Future of Marketing Automation — Alex Nunnelly // Panoramic
Mar 4 • 13 min
Today we discuss the future of marketing automation with Alex Nunnelly, a Senior Director of Analytics at Panoramic.
Taking Back Control by Moving Analytics In-House — Alex Nunnelly // Panoramic
Mar 3 • 22 min
Today we talk about taking back control by moving your analytics in-house with Alex Nunnelly, a Senior Director of Analytics at Panoramic.
Career Day: Patrick Moran // Spotify
Mar 2 • 42 min
Tune in and learn about the skills that Patrick Moran accumulated throughout the various stops on his career.
Technology Enabled PR Strategies // Lindsay Stuart — Max Borges Agency
Mar 1 • 19 min
Today, Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency is going to talk about the technology and data she uses to create compelling content specifically for technology brands.
Using Data to Generate Brand Buzz // Lindsay Stuart — Max Borges Agency
Feb 29 • 21 min
Today, Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency explains her approach to using data to generate brand buzz.
From a Mayan Tribe to PR & Influencer Marketing Expert — David Baker // ReCourses
Feb 28 • 26 min
Joining us for Career Day is David Baker, who is the Principal Consultant at ReCourses.
The Future of Merchandising is Adaptive — Johan Boström // inRiver
Feb 27 • 12 min
Today we discuss why the future of merchandising is adaptive with Johan Boström, a Co-Founder at inRiver.
The Role of Adaptive Merchandising in B2B — Johan Boström // inRiver
Feb 26 • 16 min
Today we discuss the role of adaptive merchandising in B2B with Johan Boström, a Co-Founder at inRiver.
How to Make an App Go Viral in 60 Days — Sean Casto // PreApps
Feb 25 • 13 min
Today we discuss how to make your app go viral in 60 days with Sean Casto, the Founder and CEO at PreApps.
The 7 Pillars Mobile App Marketing — Sean Casto // PreApps
Feb 24 • 19 min
Today, Sean Casto, the Founder and CEO at PreApps is going to walk us through his pillars of mobile app marketing.
Applying Agile Processes in Marketing // Stu Fisher — Sentient Consulting
Feb 23 • 21 min
Today, Stu Fisher, the Founder of Sentient Principal is going to walk us through how marketers are applying agile processes and some of the technologies that they’re integrating into their stacks.
What Is Agile and How Does It Work? // Stu Fisher — Sentient Consulting
Feb 22 • 23 min
Today, Stu Fisher, the Founder of Sentient Consulting is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business.
From a Career in Law to Branding CPG & Tech Companies — Laurel Mintz // Elevate My Brand
Feb 21 • 25 min
Joining us for Career Day is Laurel Mintz, the Founder of Elevate My Brand.
Technology Supported Agile Marketing — Andrea Fryrear // Agile Sherpas
Feb 20 • 16 min
Today we talk about the technology that supports agile marketing with Andrea Fryrear, Co-Founder of Agile Sherpas.
Higher Quality & Faster Work With Less Stress — Andrea Fryrear // Agile Sherpas
Feb 19 • 23 min
Today we discuss how to do higher quality work faster with less stress with Andrea Fryrear, Co-Founder of Agile Sherpas.
The In-House Marketer’s Guide to a Data Roadmap — Howard Luks // Eyeota
Feb 18 • 14 min
Today we discuss in-house marketer’s guide to building a data roadmap with Howard Luks, the Managing Director of Eyeota.
Publishers’ Data Challenges and Opportunities — Howard Luks // Eyeota
Feb 17 • 22 min
Today we discuss some of the publishers’ data challenges and opportunities with Howard Luks, the Managing Director of Eyeota.
How Blockchains Are Keeping Content Buyers Safe // Stan Khlevner — Airzus
Feb 16 • 17 min
Today we discuss how the use of drone footage and blockchains make drones safer for both pilots and content purchasers alike with Stan Khlevner, the Founder of Airzus.
Drone Media’s Rise & Regulation // Stan Khlevner — Airzus
Feb 15 • 20 min
Today, Stan Khlevner, the Founder of Airzus is going to describe the exciting new ways that drones are being used to capture and distribute media.
Decloaking the Customer Journey — Steffen Hedebrandt // DreamData
Feb 14 • 11 min
Today we discuss how to use data to decloak the customer journey with Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data.
Enabling Growth Through Actionable Insights — Steffen Hedebrandt // DreamData
Feb 13 • 19 min
Today we discuss how to enable growth through actionable insights with Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data.
Career Day: From CPG to Tech Startups — Jeffrey Ouyang (Zumper)
Feb 12 • 27 min
Joining us for Career Day is Jeffrey Ouyang, who is the Manager of Paid Acquisition at Zumper.
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung — Drop
Feb 11 • 17 min
Today we discuss how to properly leverage reward programs to boost customer engagement with Derrick Fung, the Co-Founder and CEO of Drop.
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung — Drop
Feb 10 • 21 min
Today, Derrick Fung, the Co-Founder and CEO of Drop is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising.
Integrating Artificial Intelligence Tech into Marketing — Magnus Unemyr
Feb 9 • 17 min
Today we discuss how to integrate artificial intelligence into your marketing automation with Magnus Unemyr, a Marketing Automation Consultant.
Practical Applications of Marketing Automation — Magnus Unemyr
Feb 8 • 23 min
Today, Magnus Unemyr, a Marketing Automation Consultant is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth.
Nailing Launch Day and Beyond — Darcy Kurtz // Mailchimp
Feb 7 • 18 min
Today we discuss how to nail product launch day and beyond with Darcy Kurtz, VP of Global Product Marketing at Mailchimp.
How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp
Feb 6 • 24 min
Today, Darcy Kurtz, VP of Global Product Marketing at Mailchimp, tells us how she thinks you should get ready for your product launches.
How Are Marketers & Mobile Carriers Intersecting the Mobile Unlock Screen — Adrian Velthuis // Mobile Posse
Feb 5 • 15 min
Today we discuss how marketers and mobile carriers are intersecting the mobile unlock screen with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
Changes in Smartphone Usage Behavior & New Location Data Usage — Adrian Velthuis // Mobile Posse
Feb 4 • 18 min
Today we talk about the changes in smartphone usage behaviour and new location data with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
New Year = New Goals — Month 22 (Jan 2020) Update — Benjamin Shapiro // benjshap LLC
Feb 3 • 19 min
We’re now in month 22 of publishing content for the MarTech podcast and this is our first recap episode of the year.
Social B2B Selling with LinkedIn — Logan Lyles // Sweetfish Media
Feb 2 • 24 min
Today we discuss how to improve the shareability and virality of your B2B content with Logan Lyles, the Director of Partnerships at Sweet Fish Media.
Repurposing Content to Boost B2B Awareness — Logan Lyles // Sweetfish Media
Feb 1 • 19 min
Today we discuss why B2B businesses are increasingly dependent on multimedia content production with Logan Lyles, the Director of Partnerships at Sweet Fish Media.
From Corporate PR to Content Marketing Influencer — Jillian Bowen // Content Fix
Jan 31 • 34 min
Joining us for Career Day is Jillian Bowen, Producer and the Host of the Content Fix Podcast.
Understanding Journey Analytics — Steven Kiger // Rocket Labs
Jan 30 • 15 min
Today we talk about journey analytics with Steven Kiger, Chief Product Officer at Rocket Labs.
How to Manage Digital Transformation — Steven Kiger // Rocket Labs
Jan 29 • 18 min
Today we discuss how to go through a digital transformation with Steven Kiger, Chief Product Officer at Rocket Labs.
How to Build a Sales and Marketing Alignment Roadmap — Ryan Ruud // Lake One
Jan 28 • 15 min
Today we discuss how to create a roadmap for marketing and sales alignment with Ryan Ruud, Founder and CEO at Lake One.
The ROI of Sales & Marketing Alignment — Ryan Ruud // Lake One
Jan 27 • 23 min
Today we talk about the value and incremental ROI of sales and marketing alignment with Ryan Ruud, Founder and CEO at Lake One.
Tips From a Podcaster Who Gets +50K Downloads Per Episode — Michael Green (Unfold Productions)
Jan 26 • 34 min
Today, Michael Green, Founder of Unfold Productions is going to walk us through some of the learnings he’s gained while being a podcast host.
Why the Smartest Guy In the Room Made a Podcast — Michael Green (Unfold Productions)
Jan 25 • 25 min
Today we discuss why and how enterprise level companies are creating their own podcasts and using them as a marketing channel with Michael Green, Founder of Unfold Productions.
The Internationalization Value/Risk Trade-Off — Mike Maynard // Napier Group
Jan 24 • 19 min
Today we’re going to talk about launching or extending your brand into new countries with Mike Maynard, the Owner of Napier Group.
Understanding the European Marketing Landscape — Mike Maynard // Napier Group
Jan 23 • 19 min
Today we talk about understanding the European marketing landscape with Mike Maynard, the Owner of Napier Group.
The Value of Measurement in Marketing — Chris Vitti // Knotch
Jan 22 • 20 min
Today we discuss how you can measure the overall value of your content with Chris Vitti, Senior Vice President of Marketing at Knotch.
Using Data to Create Purposeful Content — Chris Vitti // Knotch
Jan 21 • 16 min
Today we discuss how to use data to create purposeful content with Chris Vitti, Senior Vice President of Marketing at Knotch.
A Marketing Consultant and Podcasters’s Role Model — John Jantsch // Duct Tape Marketing
Jan 20 • 27 min
Joining us for Career Day is John Jantsch, the President of Duct Tape Marketing Consulting.
Differences Between Amazon, Google, and Facebook in Product Search — Nii Ahene (CPC Strategy)
Jan 19 • 25 min
Today, we discuss the best practices in the product search industry with Nii Ahene, Co-Founder and COO of CPC Strategy.
How Product Search Ate Product Comparison’s Lunch — Nii Ahene (CPC Strategy)
Jan 18 • 22 min
Today, we talk with Nii Ahene, Co-Founder and COO of CPC Strategy, about his career experience and what led him to start his own agency.
What Is the Future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
Jan 17 • 12 min
Today we discuss the future of technology intelligence with Elizabeth Cholawsky, CEO of HG Insights.
Integrate Tech Intelligence Into Your Operations — Elizabeth Cholawsky // Hg Insights
Jan 16 • 13 min
Today we discuss how technology intelligence can impact its consumers operations with Elizabeth Cholawsky, CEO of HG Insights.
Using Tech Intelligence to Support Sales & Marketing Collaboration — Elizabeth Cholawsky // HG Insights
Jan 15 • 13 min
Today we discuss using technology intelligence to support collaboration between your sales and marketing team with Elizabeth Cholawsky, CEO of HG Insights.
What Questions Can Tech Intelligence Answer? — Elizabeth Cholawsky // HG Insights
Jan 14 • 14 min
Today we discuss what questions tech intelligence customers have with Elizabeth Cholawsky, CEO of HG Insights.
Why Does Tech Intelligence Matter for B2B Brands? — Elizabeth Cholawsky // HG Insights
Jan 13 • 16 min
Today we discuss what is technology intelligence and why does it matter for B2B brands with Elizabeth Cholawsky, CEO of HG Insights.
Building a Tech Stack for Omni-Channel eCommerce - Ben Hebert (Natural Stacks)
Jan 12 • 20 min
Today, we discuss which MarTech stack to use to drive customer acquisition and retention with Ben Hebert, Co-Founder of Natural Stacks.
Perfecting An Omni-Channel eCommerce Strategy — Ben Hebert (Natural Stacks)
Jan 11 • 19 min
Today we discuss how to plan and prioritize an omni-channel approach to e-commerce with Ben Hebert, Co-Founder of Natural Stacks.
2020 Predictions: Brands Will Address the Challenges of Multichannel Activity & Hyper-Targeting - Oisin Hurley // Swrve
Jan 10 • 17 min
Today we discuss if brands will be working to address challenges of multichannel activity and hyper-targeting with Oisin Hurley, the Chief Technology Officer at Swrve.
2020 Predictions: Marketers Will Use More 1st and 3rd-Party Data to Deliver Valuable Experiences - Oisin Hurley // Swrve
Jan 9 • 12 min
Today we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users with Oisin Hurley, the Chief Technology Officer at Swrve.
2020 Prediction: Margin for Error Will Shrink for Brands That Deprioritized Delivering Relevance - Oisin Hurley // Swrve
Jan 8 • 12 min
Today we discuss why the margin for error will continue to shrink for brands that aren’t willing to adapt to new bars for delivery with Oisin Hurley, the Chief Technology Officer at Swrve.
2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve
Jan 7 • 12 min
Today we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation with Oisin Hurley, the Chief Technology Officer at Swrve.
2020 Predictions: Customer Experience Will Overtake Price as the Key Differentiator - Oisin Hurley // Swrve
Jan 6 • 14 min
Today we discuss how customer experiences will overtake price and product as a key brand differentiator with Oisin Hurley, the Chief Technology Officer at Swrve.
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 2) — Kate Talbot // Talbot Consulting
Jan 5 • 14 min
Today we discuss how influencers are leveraging their audience to launch direct to consumer brands with Kate Talbot, Entrepreneur & Marketing Consultant.
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) — Kate Talbot // Talbot Consulting
Jan 4 • 17 min
Today, Kate Talbot, Entrepreneur & Marketing Consultant is going to give us an overview of how she became an expert in Millennial marketing.
Career Day: Hiten Shah — Product Habits
Jan 3 • 37 min
Today we’re going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career, Hiten Shah of Product Habits.
Why the New iPhones Should Do Just Fine - Allen Adamson // Metaforce
Jan 2 • 17 min
Today we are going to talk about why the new iPhones should do just fine with Allen Adamson, Co-Founder of Metaforce.
Why Strong Brand Awareness Won’t Help Uber and WeWork - Allen Adamson // Metaforce
Jan 1 • 23 min
Today, Allen Adamson, Co-Founder of Metaforce is going to talk us through why strong brand awareness won’t help Uber and WeWork.
AMA: Refining a Brand to Maximize Content Reach — Hailey Miller // How We’ll Live Podcast
Dec 31, 2019 • 30 min
In today’s AMA episode we discuss podcast growth strategies with Hailey Miller, the host of the ‘How We’ll Live’ podcast.
Launching & Scaling a MarTech Unicorn — David Steinberg // Zeta Global
Dec 30, 2019 • 24 min
Joining us for Career Day is David Steinberg, the CEO of Zeta Global, which is a data powered marketing technology company.
Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct
Dec 29, 2019 • 24 min
Today, Mike Gunderson, President of Gunderson Direct is going to walk us through some of the best practices in the direct mail industry and he will explain how his company evaluates their campaigns.
Using Direct Mail to Reach Consumers at Home & Work (Part 1) - Mike Gunderson // Gunderson Direct
Dec 28, 2019 • 22 min
Today, Mike Gunderson, President of Gunderson Direct is going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.
Community Week: Keeping Your Community on Your Side - Rachel Makool // GoDaddy
Dec 27, 2019 • 15 min
Today we discuss how to keep your community on your side with Rachel Makool, Senior Community Manager at GoDaddy.
Community Week: Driving Community Engagement - Rachel Makool // GoDaddy
Dec 26, 2019 • 17 min
Today we discuss how to drive community engagement with Rachel Makool, Senior Community Manager at GoDaddy.
Community Week: Building Community From the Ground up - Rachel Makool // GoDaddy
Dec 25, 2019 • 20 min
Today we discuss how to build your community from the ground up with Rachel Makool, Senior Community Manager at GoDaddy.
Community Week: Infrastructure for Building Scalable Communities - Rachel Makool // GoDaddy
Dec 24, 2019 • 18 min
In today’s episode, Rachel Makool, Senior Community Manager at GoDaddy is going to tell us about the infrastructure that brands need to build to support a scalable community.
Community Week: Value of Community for Marketers - Rachel Makool // GoDaddy
Dec 23, 2019 • 18 min
In today’s episode, Rachel Makool, Senior Community Manager at GoDaddy is going to tell us about the value of community and why it’s relevant for companies large and small.
The Differences Between Growth & Traditional Marketing (Part 2) - Graham Hunter // Groundwork Growth
Dec 22, 2019 • 23 min
Today we discuss the allocation of marketing budget between strategic, operational, and experimental channels with Graham Hunter, the Founder of Groundworks Growth.
The Differences Between Growth & Traditional Marketing (Part 1) - Graham Hunter // Groundwork Growth
Dec 21, 2019 • 19 min
Today we discuss the difference between Growth and Marketing with Graham Hunter, the Founder of Groundworks Growth.
From Bar Owner to Key-Note Speaking Influencer — Shane Barker // Shane Barker Consulting
Dec 20, 2019 • 34 min
Joining us for Career Day is Shane Barker, Founder of the Shane Barker Consulting firm, which is a digital marketing strategy consulting firm.
The Secrets of YouTube Video Production — Nate Woodbury // Be The Hero Studios
Dec 19, 2019 • 20 min
In today’s episode we discuss how to leverage your YouTube channel as an influencer lead generation machine with Nate Woodbury, the Owner of Be the Hero Studios.
Leverage YouTube as an Influencer Lead Gen Machine — Nate Woodbury // Be The Hero Studios
Dec 18, 2019 • 22 min
In today’s episode we discuss the value of Youtube as a channel with Nate Woodbury, the Owner of Be the Hero Studios.
A Content Marketers Journey to Lose 1m Lbs — Adam Schaeuble // Casting the Pod
Dec 17, 2019 • 28 min
Joining us for Career Day is Adam Schaeuble, the host of the Casting the Pod podcast, which talks to podcast hosts about how they use audio to reach their audience.
From Sales to Bacon Wrapped Business Success — Brad Costanzo // Bacon Wrapped Business
Dec 16, 2019 • 37 min
Today we’re going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group.
A Scientific Approach to Developing Your Brand — Lindsay Pedersen // Ironclad Brand Strategy
Dec 13, 2019 • 17 min
In today’s episode, Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy is going to walk us through her scientific approach to brand positioning.
Where Brand Building Fits Into Your Marketing Priorities — Lindsay Pedersen // Ironclad Brand Strategy
Dec 12, 2019 • 17 min
In today’s episode we talk about where brand building should fit into your marketing priorities with Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy.
Are Remote Teams the Future of Your Marketing Department? — Liam Martin // Time Doctor
Dec 11, 2019 • 22 min
Today we discuss how to build a remote team with Liam Martin, Co-Founder of Time Doctor and Running Remote.
How To Build a Remote Content Team — Liam Martin // Time Doctor
Dec 10, 2019 • 22 min
Joining us to discuss doing more with less time and resources is Liam Martin, Co-founder of Time Doctor and Running Remote.
Prominent Female Tech Exec’s Approach to Mastering Big Data — Elizabeth Cholawsky // HG Insights
Dec 9, 2019 • 30 min
Today we’re going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights.
Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
Dec 8, 2019 • 19 min
In today’s episode, Doug Bell, the VP of Marketing at Searchmetrics is going to walk us through how he’s developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products.
Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics
Dec 7, 2019 • 17 min
In today’s episode, Doug Bell, the VP of Marketing at Searchmetrics is going to tell us how he combined his previous experience and finance with an understanding of brand marketing.
Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC
Dec 6, 2019 • 15 min
We are 20 months into publishing content for the MarTech podcast and today we’ll talk about shifting from paid to organic growth efforts.
Tips for Growing Amazon Revenue — Kiri Masters // Bobsled Marketing
Dec 5, 2019 • 17 min
In today’s episode we talk about tips for increasing Amazon revenue with Kiri Masters, Founder of Bobsled Marketing.
Where Should Amazon Fit Into Your eCommerce Strategy — Kiri Masters // Bobsled Marketing
Dec 4, 2019 • 19 min
In today’s episode we discuss where Amazon should fit into your eCommerce strategy with Kiri Masters, Founder of Bobsled Marketing.
Facebook Community Launch & Scale Playbook — Christina Jandali // Deliver Your Genius
Dec 3, 2019 • 26 min
In today’s episode, Christina Jandali, a Business Growth Strategist at Deliver Your Genius is going to walk us through her playbook for launching and scaling a Facebook community.
Why Facebook Groups Are Valuable Marketing Assets — Christina Jandali // Deliver Your Genius
Dec 2, 2019 • 18 min
In today’s episode we discuss why building a community on Facebook is a valuable marketing asset with Christina Jandali, a Business Growth Strategist at Deliver Your Genius.
AMA: Strategies & KPI’s for Marketing a Spirits Brand Launch — Clay Kinnick // Hard Truth Distilling Co
Nov 29, 2019 • 29 min
In today’s AMA episode we discuss strategies and KPIs for marketing a spirits brand launch with Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling.
How to Setup a Programmatic Advertising Campaign — Helene Parker // French/West/Vaughan
Nov 28, 2019 • 25 min
Today, Helene is going to walk us through a case study for how she would advise the MarTech podcast on how to set up a programmatic advertising system. She’s a Paid Digital Media Manager at French/West/Vaughan.
Programmatic vs Manual Ad Buying? — Helene Parker // French/West/Vaughan
Nov 27, 2019 • 25 min
Today we are going to talk about what programmatic advertising is with Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan.
How TikTok Stacks up to Social Media Giants — Amine Bentahar // Advantix Digital
Nov 26, 2019 • 13 min
In today’s episode we discuss how to use TikTok as a marketing channel with Amine Bentahar, the Chief Digital Officer at Advantix Digital.
The Experimental Marketing Channel Playbook — Amine Bentahar // Advantix Digital
Nov 25, 2019 • 22 min
In today’s episode, Amine Bentahar who is the Chief Digital Officer at Advantix Digital is going to tell us how he thinks about cultivating channels that don’t have a lot of previous history and operators using them for marketing.
8x ROI From Podcast Sponsorship: An Attribution Case Study — David Schroeder // CallRail
Nov 22, 2019 • 20 min
Today we discuss how CallRail does marketing attribution and how they evaluate the MarTech podcast sponsorship’s performance with David Schroeder, a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail.
An Expert Guide to CRO Tests & Tools — Chris Dayley // SmartCRO
Nov 21, 2019 • 20 min
In today’s episode we discuss some of the biggest tips for CRO and tools you should use with Chris Dayley, the owner of SmartCRO.
Crafting a Value Proposition That Resonates With Your Traffic — Chris Dayley // SmartCRO
Nov 20, 2019 • 23 min
In today’s episode we discuss crafting a value proposition that resonates with your traffic with Chris Dayley, the Owner of SmartCRO.
Turning Data-Driven Segmentation Into Customers — Tim Burke // Affinio
Nov 19, 2019 • 17 min
Today we’re going to talk about how to turn your data-driven customer segments into actual customers with Tim Burke, the Co-Founder and CEO of Affinio.
How Data Is Changing the Utility of Customer Segmentation — Tim Burke // Affinio
Nov 18, 2019 • 26 min
Today we talk about how marketers’ access to data is changing the utility of customer segmentation with Tim Burke, the Co-Founder and CEO of Affinio.
Bridging the Entrepreneurial Gap to the Digital Age — Doug Morneau // Real Marketing Real Fast
Nov 15, 2019 • 26 min
Joining us for Career Day is Doug Morneau, CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC.
Running a Webinar That Generates Results — Agnes Józwiak // ClickMeeting
Nov 14, 2019 • 14 min
In today’s episode we are going to talk about how to make your webinars a success with Agnes Józwiak, a Brand and Communication Director at ClickMeeting.
Effective Webinar Branding & Marketing Tactics — Agnes Józwiak // ClickMeeting
Nov 13, 2019 • 21 min
In today’s episode we talk about how to brand and market a webinar with Agnes Józwiak, a Brand and Communication Director at ClickMeeting.
Three Reasons Cross-Channel Attribution Matters — Michael Schoen // Neustar
Nov 12, 2019 • 17 min
In today’s episode we are going to talk about cross channel measurement with Michael Schoen, an SVP and General Manager of Marketing Solutions at Neustar.
Value, Cost, and Risk Associated With Your Data — Michael Schoen // Neustar
Nov 11, 2019 • 14 min
In today’s episode we are going to discuss how customer data for user marketing is evolving with Michael Schoen, an SVP and General Manager of Marketing Solutions at Nuestar.
Attribution Week: Attributing for Unconventional Marketing Channels — Jules Tompkins // CallRail
Nov 8, 2019 • 16 min
In today’s episode we discuss how attribution is going to change over time with Jules Tompkins, the Content and Communications Manager at CallRail.
Attribution Week: How Attribution Improves ROI — Jules Tompkins // CallRail
Nov 7, 2019 • 17 min
In today’s episode, we discuss how marketing attribution impacts ROI with Jules Tompkins, the Content and Communications Manager at CallRail.
Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution — Jules Tompkins // Callrail
Nov 6, 2019 • 17 min
In today’s episode we discuss why existing technology solutions haven’t been the right answer for assigning attribution with Jules Tompkins, the Content and Communications Manager at CallRail.
Attribution Week: Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // CallRail
Nov 5, 2019 • 14 min
In today’s episode, we discuss why web conversions only tell half of the attribution story with Jules Tompkins, the Content and Communications Manager at CallRail.
Attribution Week: How Big Is the Marketing Attribution Problem? — Jules Tompkins // CallRail
Nov 4, 2019 • 19 min
Today we discuss how marketers think about solving their attribution problems with Jules Tompkins, the Content and Communications Manager at CallRail.
Monthly Update: Modifying the Plan to Focus on Organic Growth
Nov 1, 2019 • 16 min
We’re 19 months into publishing content for the MarTech podcast and in today’s episode we’re going to recap some of our goals for this year.
When Is the Data/Privacy Reckoning Coming? — Neil Sweeney // Killi
Oct 31, 2019 • 25 min
Today we’re going to talk about some of the best practices for blending multiple sources of data offline and online in an ethical fashion with Neil Sweeney, the CEO of Killi.
Should You Directly Pay Consumers for Their Data? — Neil Sweeney // Killi
Oct 30, 2019 • 22 min
Today we are going to talk about why companies are paying for their consumers data with Neil Sweeney, the CEO of Killi.
Influencer Marketing Launch & Campaign Evaluation Tactics — Yuval Ben-Itzhak // Socialbakers
Oct 29, 2019 • 19 min
Today we’re going to talk about how to effectively launch and evaluate your influencer marketing campaigns with Yuval Ben-Itzhak, the CEO at Socialbakers.
How to Use Technology to Build an Influencer List — Yuval Ben-Itzhak // Socialbakers
Oct 28, 2019 • 20 min
Today we’re going to talk about how to use technology to build an influencer list with Yuval Ben-Itzhak, the CEO at Socialbakers.
Keeping Your Post Product-Launch Momentum — Sierra Tishgart // Great Jones
Oct 25, 2019 • 16 min
Today we talk about how you can keep your post-launch momentum going with Sierra Tishgart, the Co-Founder at Great Jones.
Product Launch Prep for D2C Brands — Sierra Tishgart // Great Jones
Oct 24, 2019 • 21 min
Today we discuss how e-commerce brands should prepare for their product launches with Sierra Tishgart, the Co-Founder at Great Jones.
Producing Video Ads That Convert — Bob Regnerus // Feedstories
Oct 23, 2019 • 24 min
In today’s episode we’re going to talk about the secret to making compelling videos for advertising with Bob Regnerus, a Co-Founder at FeedStories.
Why Video Makes Facebook Ads More Efficient — Bob Regnerus // Feedstories
Oct 22, 2019 • 20 min
In today’s episode we talk about why video performs so well on Facebook and other ad platforms with Bob Regnerus, a Co-Founder at FeedStories.
AMA: Podcast KPIs & Growth Strategies — JD Prater // Quora
Oct 21, 2019 • 33 min
In today’s AMA episode we talk about the growth strategy for Quora’s podcast with JD Prater, who is an Evangelist at Quora.
Voice Search Week: The Future of Voice Search // Courtney Cox Wakefield
Oct 18, 2019 • 16 min
In today’s episode we are going to talk about the future of voice search with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children’s Health Hospital.
Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield
Oct 17, 2019 • 12 min
In today’s episode we talk about how you can build an effective voice search strategy with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children’s Health Hospital.
Voice Search Week: Voice’s Impact on SEO & Content Marketing // Courtney Cox Wakefield
Oct 16, 2019 • 14 min
In today’s episode we talk about how voice search is impacting SEO and the content marketing industry with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children’s Health Hospital.
Voice Search Week: Amazon, Apple, or Google… Who Wins? // Courtney Cox Wakefield
Oct 15, 2019 • 15 min
In today’s episode we talk how the major players in the voice search industry are different and who’s going to win with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children’s Health Hospital.
Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield
Oct 14, 2019 • 17 min
In today’s episode we discuss the current landscape of the voice search industry with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children’s Health Hospital.
TV Advertising Week: OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Oct 11, 2019 • 17 min
Today we’re going to talk about the future of advertising and OTT with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
TV Advertising Week: Integrating Product & Services Into TV Content — Ronald Pruett, Jr. // Boston Associates
Oct 10, 2019 • 14 min
Today we’re going to talk about how to integrate product placements into TV content with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
TV Advertising Week: Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
Oct 9, 2019 • 17 min
Today we’re going to talk about the tricks for creating a direct response campaign with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
TV Advertising Week: Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
Oct 8, 2019 • 24 min
Today we are going to talk about tips for developing an effective TV ad campaign with Ronald Pruett, Jr., Managing Partner at the Boston Associates.
TV Advertising Week: TV Advertising Landscape Growth & Trends — Ronald Pruett, Jr. // Boston Associates
Oct 7, 2019 • 17 min
Today we discuss the trends and growth in the TV advertising landscape with Ronald Pruett, Jr., Managing Partner at The Boston Associates.
Campaign Cost for OTT & Linear Television — Anthony Katsur // Nexstar Digital
Oct 4, 2019 • 21 min
Today we are going to discuss the difference between traditional TV and OTT ad opportunities with Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media.
OTT vs. Linear Television Advertising — Anthony Katsur // Nexstar Digital
Oct 3, 2019 • 22 min
Today we are going to discuss the competitive OTT landscape and why it’s relevant for marketers with Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media.
300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC
Oct 2, 2019 • 13 min
We’ve published more than 300 pieces of content and generated 350,000 downloads.
Getting the Most out of Your Marketing List — Brian Kurtz // Titans Marketing
Oct 1, 2019 • 17 min
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing.
Practical Tips to Build a Marketing List — Brian Kurtz // Titans Marketing
Sep 30, 2019 • 22 min
Today we discuss the process for building or buying a marketing list with Brian Kurtz, who is the Founder and CEO of Titans Marketing.
The Path From Aerospace Engineering to AI-Driven CRO — Guy Yalif // Intellimize
Sep 27, 2019 • 34 min
Joining us for Career Day is Guy Yalif, Co-Founder and CEO at Intellimize.
Navigating the Gap Between Marketing & Sales — Robin Bordoli // RollWorks
Sep 26, 2019 • 38 min
Joining us for Career Day is Robin Bordoli, President at RollWorks, a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns.
Generate Reviews by Cultivating Customer Relationships — Garrett Sussman // Grade.Us
Sep 25, 2019 • 29 min
Today we uncover the secrets to cultivating your customer relationships to help grow your brand and your business with Garrett Sussman, a Senior Content Manager at Grade.Us
How to Setup a CRM so You Actually Use It — Craig Klein // SalesNexus
Sep 24, 2019 • 18 min
Today we discuss how you can set up a CRM so your marketing and sales teams will actually use it with Craig Klein, who is the President and CEO at SalesNexus.
Why SMB’s Need a CRM Solution to Service — Craig Klein // SalesNexus
Sep 23, 2019 • 22 min
Today we discuss why SMBs need a CRM solution to survive with Craig Klein, President and CEO at SalesNexus.
Build vs. Buy: What’s the Cost and Value of a Trade Desk — Lauren Hutton // AudienceX
Sep 20, 2019 • 22 min
Today we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk with Lauren Hutton, who is the VP of Technology at Audience X.
Optimizing Media Buying Using a Trade Desk — Lauren Hutton // AudienceX
Sep 19, 2019 • 23 min
Today we discuss what Trade Desk is and who is it for with Lauren Hutton, who is the VP of Technology at Audience X.
Voice-Activated Direct Response Campaigns — Mike Gunderson // RespondFast
Sep 18, 2019 • 21 min
Today we talk about an incredible new technology that will help you improve the conversions and attribution accuracy of your direct response marketing campaigns through voice with Mike Gunderson, Founder of Respond Fast.
Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Sep 17, 2019 • 21 min
Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.
Marketing Landscape for the Manufacturing Industry — Jeff White // Kula Partners
Sep 16, 2019 • 18 min
Today we discuss some of the specific challenges and target segments in the manufacturing industry with Jeff White, Co-founder and Principal at Kula Partners.
Customer Engagement Week: The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Sep 13, 2019 • 17 min
Today, we discuss the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers with Tink Taylor, Founder and President at dotDigital.
Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
Sep 12, 2019 • 17 min
Today, we discuss customer segmentation and how to market to real people using personas with Tink Taylor, Founder and President at dotDigital.
Customer Engagement Week: Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
Sep 11, 2019 • 14 min
Today, we’re going to talk about the importance and prioritization of the small screen with Tink Taylor, who’s the Founder and President at dotDigital.
Customer Engagement Week: Omni Channel Engagement: Balancing Email, Sms & Chat — Tink Taylor // Dot Digital
Sep 10, 2019 • 20 min
Today, we’re going to talk about omni-channel engagement and balancing your communication across email, SMS, mobile, Web, and chat with Tink Taylor, the Founder and President at dotDigital.
Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences — Tink Taylor // Dot Digital
Sep 9, 2019 • 19 min
Today, we discuss personalization and how to use data insights to create experiences with Tink Taylor, the Founder and President at dotDigital.
Optimizing Video Ads for Maximum Value — Cindy Brown // Viral Gains
Sep 6, 2019 • 15 min
Today we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief Revenue Officer at Viral Gains.
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains
Sep 5, 2019 • 25 min
Today we discuss how marketers should decide between running an awareness, consideration, or conversion campaign using video with Cindy Brown, Chief Revenue Officer at Viral Gains.
Transportation vs. Traditional Billboard Marketing — James Heller // Wrapify
Sep 4, 2019 • 17 min
Today we’re going to dig into the transportation industry and why it’s a fit within out-of-home with James Heller, Co-Founder and CEO of Wrapify.
Why Out-Of-Home Should Be Part of Your Marketing Mix? — James Heller // Wrapify
Sep 3, 2019 • 19 min
Today we discuss how out-of-home and transportation marketing should fit into your brand’s marketing mix with James Heller, Co-Founder and CEO of Wrapify.
$100,000 in Yearly Revenue - Month 17 (August Update) - Benjamin Shapiro // benjshap LLC
Sep 2, 2019 • 14 min
This month we hit 44,000 downloads and we passed our yearly goal of $100,000 in revenue.
Should You Give Google & Facebook Revenue Data? — Mike Nelson // Four15 Digital
Aug 30, 2019 • 14 min
Today we discuss which way Google and Facebook are going to take their ad platform in the not-so-distant future with Mike Nelson, Co-Founder at Four15 Digital growth agency.
Google & Facebook’s Machine Learning Competition for Ad Budgets — Mike Nelson // Four15 Digital
Aug 29, 2019 • 24 min
Today we discuss how Google is using machine learning and what it means for performance marketers with Mike Nelson, Co-Founder at Four15 Digital growth agency.
What is MarTech? — Scott Brinker // Chiefmartech & VP of Platform at Hubspot
Aug 28, 2019 • 22 min
Today we discuss the evolution of the MarTech Industry with Scott Brinker, VP of Platform Ecosystems at HubSpot and Founding Program Chair of the MarTech Conference.
Is Data-Driven Marketing Really BS? — Edward Nevraumont // Marketing BS
Aug 27, 2019 • 17 min
Today we discuss why data-driven marketing is basically BS with Edward Nevraumont, who is the author of ‘Marketing BS’.
Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS
Aug 26, 2019 • 23 min
Today we discuss the problems advertising faces and why it’s all bullshit with Edward Nevraumont, Author of Marketing BS.
The 3 P’s of Hosting a Marketing Conference — Rich Brooks // Flyte New Media
Aug 23, 2019 • 25 min
Today we discuss what goes into promoting and hosting a conference with Rich Brooks, who is the President of Flyte New Media.
The ROI of Hosting a Marketing Conference — Rich Brooks // Flyte New Media
Aug 22, 2019 • 26 min
Today we discuss the value Rich Brook’s company, Flyte New Media, gets from putting on the Agents of Change conference.
Career Pathing From a Bootstrapped B2B Saas Company Founder — Glenn Gaudet — GaggleAMP
Aug 21, 2019 • 41 min
Joining us for Career Day is Glenn Gaudet, the CEO of GaggleAMP.
Leveraging an Influencer Audience to Launch D2C Brand — Kate Talbot // Forbes Contributor
Aug 20, 2019 • 14 min
Today we discuss how influencers are leveraging their audience to launch direct to consumer brands with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer.
Going Small With Influencer Marketing — Kate Talbot // Forbes Contributor
Aug 19, 2019 • 17 min
Today we discuss how influencers are leveraging their audience to launch direct to consumer brands with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer.
CRO Week: Engaging Customers to Build Better Digital Experiences — Paresh Mandhyan & Ashwin Gupta // VWO
Aug 16, 2019 • 19 min
Today, we’re going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications with Paresh Mandhyan and Ashwin Gupta from VWO.
CRO Week: Engagement & Optimizing Beyond the Website — Paresh Mandhyan & Ashwin Gupta // VWO
Aug 15, 2019 • 16 min
Today, we’re going to talk about how to optimize your CRO and experience testing with Paresh Mandhyan and Ashwin Gupta from VWO.
CRO Week: Reshaping Your Web Experiences — Paresh Mandhyan & Ashwin Gupta // VWO
Aug 14, 2019 • 16 min
Today, we’re gonna talk about shaping the experiences of the users who come to your web properties with Paresh Mandhyan and Ashwin Gupta from VWO.
CRO Week: User Behavior Observation Best Practices — Paresh Mandhyan & Ashwin Gupta // VWO
Aug 13, 2019 • 18 min
Today, we’re going to talk about how you can best observe your user’s behavior on your website with Paresh Mandhyan and Ashwin Gupta from VWO.
CRO Week: How to build a CRO Roadmap — Paresh Mandhyan and Ashwin Gupta // VWO
Aug 12, 2019 • 19 min
Today, we discuss the strategy behind optimizing the experience on your web properties with Paresh Mandhyan and Ashwin Gupta from VWO.
How to Leave a Lasting and Impactful Impression — Daniel Rodriguez // Alyce
Aug 9, 2019 • 17 min
Today we discuss how to leave a lasting and impactful relationship with Daniel Rodriguez, who is the Head of Marketing at Alyce.
How Authenticity Improves Your Conversion Rates — Daniel Rodriguez // Alyce
Aug 8, 2019 • 14 min
Today we discuss why building real human relationships matters, how to effectively relate to your customers, and why empathy is the missing component into building ROI with Daniel Rodriguez, who is the Head of Marketing at Alyce.
Why E for Empathy Is the Missing Letter in Spelling ROI — Daniel Rodriguez // Alyce
Aug 7, 2019 • 14 min
Today we discuss why the letter E for empathy is the missing letter when you’re trying to spell ROI, with Daniel Rodriguez, who is the Head of Marketing at Alyce.
How to Effectively Connect With Your Prospects — Daniel Rodriguez // Alyce
Aug 6, 2019 • 15 min
Today we discuss how to relate effectively with your prospects with Daniel Rodriguez, who is the Head of Marketing at Alyce.
Why Building Real Relationships Is the Right Approach to Selling — Daniel Rodriguez // Alyce
Aug 5, 2019 • 20 min
Today we discuss why building real human relationships is the right approach to selling with Daniel Rodriguez, who is the Head of Marketing at Alyce.
Who’s Down For a Rebound? - Month 16 (July Update) - Benjamin Shapiro // benjshap LLC
Aug 2, 2019 • 13 min
This month we hit 42,000 downloads and we invested $12,000 in marketing which is a new record.
Tactical Advice on Owned Media for Message Testing — Katie Miserany // Worthwhile Digital
Aug 1, 2019 • 18 min
Today we discuss tactical advice on using own channels for message testing with Katie Miserany, who is the Founding Partner at Worthwhile Digital.
Crafting Marketing Messages That Resonate Across Platforms — Katie Miserany // Worthwhile Digital
Jul 31, 2019 • 24 min
Today we discuss strategies for crafting marketing messages that resonate across different platforms with Katie Miserany, Founding Partner at Worthwhile Digital.
Getting Through the Marketing Interview Gauntlet — Julie Puckett // Blaze Search
Jul 30, 2019 • 26 min
Today we discuss what it takes to land a great job in marketing with Julie Puckett, the Founder and Partner at Blaze Search.
Exec Recruiters Tips to Getting Your Resume Noticed — Julie Puckett // Blaze Search
Jul 29, 2019 • 31 min
Today we discuss how marketers can craft the most effective resumes with our guest Julie Puckett, Founder and Partner at Blaze Search.
Fulbright Scholar Turned Social Impact Marketing Entrepreneur — Dave Hanley // Tomorrow
Jul 26, 2019 • 29 min
Joining us for Career Day is Dave Hanley, who is the Founder and CEO at Tomorrow.
Strategies for Optimizing Your Retargeting Campaigns — Daniel Daines-Hutt // Inbound Ascension
Jul 25, 2019 • 22 min
Today we discuss how you can optimize your retargeting campaigns with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension marketing agencies.
How to Develop a Retargeting Audience — Daniel Daines-Hutt // Inbound Ascension
Jul 24, 2019 • 37 min
Today we discuss how to develop a retargeting audience with Daniel Daines-Hutt, who is Founder at Amp My Content and Inbound Ascension marketing agencies.
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)— AJ Wilcox // B2Linked
Jul 23, 2019 • 23 min
Today we discuss how to optimize and scale your LinkedIn ad campaigns with AJ Wilcox, who is the founder of B2Linked.
Are Linkedin Organic or Paid Ads Better for Your Brand? — Aj Wilcox // B2Linked
Jul 22, 2019 • 27 min
Today we discuss how to evaluate if LinkedIn ads are right for your business with AJ Wilcox, the founder of B2Linked.
Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Jul 19, 2019 • 14 min
Today we discuss some of the common misconceptions about how to optimize your AdWords campaigns with Perry Marshall, Owner of Perry Marshall Associates.
Should You Prioritize Google Adwords Over Other Performance Marketing Channels — Perry Marshall // Perry Marshall Associates
Jul 18, 2019 • 28 min
Today we discuss how brands should prioritize AdWords over other performance marketing channels with Perry Marshall, the Owner of Perry Marshall Associates.
From IC of Sales at Dell to Mailchimp’s VP of Product Marketing — Darcy Kurtz // Mailchimp
Jul 17, 2019 • 39 min
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career, Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp.
From Janitorial Service to $10M MRR SEO Consultant — Garrett Mehrguth // Directive Consulting
Jul 16, 2019 • 30 min
Joining us for Career Day is Garrett Mehrguth, CEO at Directive Consulting.
How CallRail solved the marketing attribution problem — David Schroeder // CallRail
Jul 15, 2019 • 20 min
Today we talk with David Schroeder, Conversion Optimization Manager at CallRail, which is a company that’s solving the problem of tracking and analytics for phone calls and web forms.
Content Marketing Week: Evaluating Your Content Performance — Robert Rose // Content Marketing Institute
Jul 12, 2019 • 18 min
Today we discuss the best practices for evaluating your content with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: Effective Content Syndication — Robert Rose // Content Marketing Institute
Jul 11, 2019 • 15 min
Today we discuss the best practices for syndicating your content with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: Leveraging Content Production Resources — Robert Rose // Content Marketing Institute
Jul 10, 2019 • 20 min
Today we discuss leveraging content production resources with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: Building a Logical Content Strategy — Robert Rose // Content Marketing Institute
Jul 9, 2019 • 20 min
Today we discuss best tips for developing an effective content strategy with Robert Rose, the Founder of Content Advisory.
Content Marketing Week: The Content Marketing Landscape — Robert Rose // Content Marketing Institute
Jul 8, 2019 • 19 min
Today we discuss the content marketing landscape with Robert Rose, Founder of Content Advisory, the strategy, advisory, and education group for The Content Marketing Institute.
Marketing Playbook for Rebooting a FinTech Startup — Jeremy Krantz // Fintrx
Jul 5, 2019 • 17 min
Today we discuss the digital marketing playbook and channel mix that Jeremy Krantz applies at Fintrx.
FinTech Landscape & Marketing to Family Offices — Jeremy Krantz // Fintrx
Jul 4, 2019 • 21 min
Today we discuss the landscape of marketing in Fintech space with Jeremy Krantz, Director of Marketing at Fintrx.
100,000 Downloads + Launching a New Podcast - Month 15 (June Update) - Benjamin Shapiro // benjshap LLC
Jul 3, 2019 • 15 min
This month we hit nearly 100,000 downloads, tested various marketing channels, and hired a PR agency.
Building a Personal Brand through 3rd Party Content Syndication — Mike Orr // Grapevine 6
Jul 2, 2019 • 17 min
Today we discuss how you can build a personal brand through third-party content syndication with Mike Orr, the Founder of Grapevine 6.
Why Sharing 3rd Party Content Impacts Your Bottom Line — Mike Orr // Grapevine 6
Jul 1, 2019 • 16 min
Today we discuss how third party content can have a dramatic impact on your bottom line with Mike Orr, Founder of Grapevine6.
Quora Ads: Google & Facebook’s Ad Platform Baby — JD Prater // Quora
Jun 28, 2019 • 18 min
Today we discuss Quora’s ad platform with JD Prater, an Evangelist for Quora.
Content Syndicating & Organic Growth Using Quora — JD Prater // Quora
Jun 27, 2019 • 24 min
Today we discuss content syndicating and organic growth using Quora with JD Prater, an Evangelist for Quora.
Product Spotlight: The Holy Grail of Podcast Advertising Attribution — Sean Creeley // Podsights
Jun 26, 2019 • 25 min
Today we talk with Sean Creeley from Podsights, which is an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising.
Acquisition & Consolidation across the MarTech Landscape — Steve Reardon // ASG MarTech
Jun 25, 2019 • 15 min
Today we discuss the acquisition and consolidation across the MarTech landscape with Steve Reardon, CEO at ASG MarTech.
Exit paths for Bootstrapped MarTech Founders — Steve Reardon // ASG Martech
Jun 24, 2019 • 22 min
Today we discuss exit paths for bootstrapped MarTech founders with Steve Reardon, CEO at ASG MarTech.
What impact Will the 2020 Election Have on Social Media & Marketing — Anthony Coppedge // Agile Marketing Consultant
Jun 21, 2019 • 28 min
In today’s Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant.
Revenue Optimization for Enterprise B2B SAAS — Greg Poirier // CloudKettle
Jun 20, 2019 • 23 min
Today we discuss B2B Enterprise Marketing with Greg Poirier, President at CloudKettle.
The Enterprise B2B SAAS Digital Marketing Playbook — Greg Poirier // CloudKettle
Jun 19, 2019 • 31 min
Today we discuss B2B Enterprise Marketing with Greg Poirier, President at CloudKettle.
Go-to-Market Strategies for Hill City: Gap Inc’s Men’s Apparel Brand — Eric Toda
Jun 18, 2019 • 18 min
Eric Toda, Head of Marketing at Hill City, joins us today for Part 2 of our conversation about building a unique brand within a larger company.
Branding Hill City: Gap Inc’s Men’s Apparel Startup — Eric Toda
Jun 17, 2019 • 22 min
Joining us today is Eric Toda, a Marketing Executive who’s worked at some of the world’s highest profile brands including Facebook, Nike, Snap, and Airbnb.
Handling Transitions at Growth Stage Companies — Adam Sinnett // Amperity
Jun 14, 2019 • 37 min
Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity.
Eye Tracking Technology’s Past, Present and Future — Mike Bartels // Tobii Pro
Jun 13, 2019 • 16 min
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
Eye Tracking Applications for Marketing Research— Mike Bartels // Tobii Pro
Jun 12, 2019 • 24 min
Today we’re going to talk about using eye tracking for marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
Jun 11, 2019 • 19 min
Today we discuss the best practices for procurement and the use of buyer intelligence data with Katie Bullard, President and Chief Growth Officer at DiscoverOrg.
Why Companies Invest in Pre-Sale Data Collection & Enrichment — Katie Bullard // DiscoverOrg
Jun 10, 2019 • 24 min
Today we discuss the best practices for procurement and the use of buyer intelligence data with Katie Bullard, President and Chief Growth Officer at DiscoverOrg.
Using Contract Labor to Build a Killer Analytics Stack — James Sandoval // MeasureMatch
Jun 7, 2019 • 16 min
Today James Sandoval, Founder and CEO at MeasureMatch, joins us to talk about the overlap between the people and services necessary to scale your marketing efforts.
Guide To Hiring Contractors to Solve Discrete Marketing Problems — James Sandoval // MeasureMatch
Jun 6, 2019 • 18 min
Today James Sandoval, Founder and CEO at MeasureMatch, joins us to talk about the overlap between the people and services necessary to scale your marketing efforts.
Evaluating & Managing Marketing Agency Partners — Bruno Gralpois // Agency Mania Solutions
Jun 5, 2019 • 19 min
Back again for Part 2 of our conversation about working with marketing agencies is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
Choosing the Right Marketing Agency — Bruno Gralpois // Agency Mania Solutions
Jun 4, 2019 • 21 min
Today we talk about choosing the right marketing agency for your business with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
+36K Downloads + My Sponsorship Strategy — Month 14 (May 2019) Update — Benjamin Shapiro // benjshap LLC
Jun 3, 2019 • 16 min
This month The MarTech Podcast hit over 36K downloads, which means we’re on track to exceed our downloads goal for 2019.
Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing — Barry Nolan // Swrve
May 31, 2019 • 15 min
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve
May 30, 2019 • 16 min
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
Mobile Marketing Week: Using Mobile Geofencing & Location Data — Barry Nolan // Swrve
May 29, 2019 • 17 min
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
Mobile Marketing Week: A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve
May 28, 2019 • 23 min
Joining us for Mobile Marketing Week is Barry Nolan, the Chief Strategy Officer at Swrve.
Mobile Marketing Week: Moving to a Mobile-First Mindset — Barry Nolan // Swrve
May 27, 2019 • 19 min
Joining us for Mobile Marketing Week is Barry Nolan, the Chief Strategy Officer at Swrve.
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti — REST Method
May 24, 2019 • 41 min
In today’s AMA episode we discuss Marketing Local Services & Solving for Chronic Back Pain with Rachel Lanzerotti - a pain recovery specialist based in San Francisco.
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
May 23, 2019 • 27 min
Today we discuss the growth playbook at Hubspot with Kieran Flanagan, the VP of Growth Marketing at HubSpot.
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
May 22, 2019 • 21 min
Today we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot.
Brand Evaluation & Optimization — Mitch Duckler // FullSurge
May 21, 2019 • 22 min
Today we discuss brand evaluation and optimization with Mitch Duckler, Managing Partner and Brand and Marketing Strategy Consultant at FullSurge.
Brand Building & Maintenance in the Digital Age — Mitch Duckler // FullSurge
May 20, 2019 • 22 min
Today we discuss brand building and maintenance in the digital age with Mitch Duckler, Managing Partner and Brand and Marketing Strategy Consultant at FullSurge.
Event Marketing Week: The future of data & tracking at event — Brent Turner // Cramer
May 17, 2019 • 18 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: Deciding What Events You Should & Shouldn’t Attend — Brent Turner // Cramer
May 16, 2019 • 15 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: Optimizing Your Event Marketing Efforts — Brent Turner // Cramer
May 15, 2019 • 15 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer
May 14, 2019 • 17 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Event Marketing Week: Trends in the Experiential Event Marketing Industry Brent Turner // Cramer
May 13, 2019 • 18 min
Joining us for Event Marketing Week is Brent Turner, the SV P of Strategy and Technology at Cramer.
Women in MarTech: Fail Fast & Move Forward — Mary Beth McCabe // National University
May 12, 2019 • 30 min
In today’s episode of Women in MarTech week, we talk with Mary Beth McCabe - the owner of Sun Marketing.
Women in MarTech: Cross-Functional Marketer’s Guide to Career Growth — Vicki Brakl // MNI Targeted Media
May 11, 2019 • 36 min
In today’s episode of Women in MarTech week, we talk with Vicki Brakl - the VP of Integrated Marketing at MNI Targeted Media.
Women In MarTech: Latina MarTech Exec and Mother of Three - Veronica Buitron // TangoCode
May 10, 2019 • 33 min
In today’s episode of Women in MarTech week, we talk with Veronica Buitron - the co-founder and CTO of Tango Code.
Women in MarTech: Having Fun and Finding Career Fit — Adrienne Buhmann // Google
May 9, 2019 • 38 min
In today’s episode of Women in MarTech week, we talk with Adrienne Buhmann - the Head of Channel Partners for Google’s marketing platform.
Women in MarTech Week: Finding an Authentic Exec Leadership Style - Paige O’Neill / Sitecore
May 8, 2019 • 36 min
In today’s episode of Women in MarTech week, we talk with Paige O’Neill - the CMO of Sitecore.
Women in MarTech Week: Being Your Biggest Advocate - Tara Ryan // Swrve
May 7, 2019 • 36 min
In today’s episode of Women in MarTech week, we talk with Tara Ryan - the CMO of Swerve.
Women in MarTech Week: From Production Assistant to CEO - Katie Robbert // Trust Insights
May 6, 2019 • 36 min
In today’s episode of Women in MarTech week we talk with Katie Robert, Co-founder and CEO at Trust Insights.
Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners
May 3, 2019 • 16 min
Today we discuss choosing an affiliate program tech stack and analytics that go with it, with Robert Glazer - the Founder and CEO of Acceleration Partners.
When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners
May 2, 2019 • 22 min
Today we discuss when and how to launch an affiliate program, with Robert Glazer - the Founder and CEO of Acceleration Partners.
April Update: Newsletter Launch and Increased Social Engagement
May 1, 2019 • 17 min
In our monthly update we discuss how we make our sausage here at the MarTech Podcast.
Local Event Marketing Tech Stack — Derek Andersen // Bevy
Apr 30, 2019 • 16 min
Today we discuss local event marketing tech sack with Derek Andersen, Co-Founder of Bevy.
Building Local Communities From the Ground Up — Derek Andersen // Bevy
Apr 29, 2019 • 22 min
Today we discuss building local communities from the ground up with Derek Andersen, Co-Founder of Bevy.
Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media
Apr 26, 2019 • 18 min
Today we discuss social content engagement as a customer service tool with Brooke Sellas, the Founder and CEO of B Squared Media.
Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media
Apr 25, 2019 • 25 min
Today we discuss using social posting as a tool to drive engagement with prospects and customers, with Brooke Sellas, Founder and CEO at B Squared Media.
AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics
Apr 24, 2019 • 35 min
In today’s AMA episode we discuss how to drive podcast growth using organic and paid channels, with Edward Ford - Marketing Director at Supermetrics.
Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Apr 23, 2019 • 18 min
Today we discuss the best tips for better data visualization with Kristen Sosulski, Data Visualization Professor at NYU Stern, Author, and Speaker.
Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Apr 22, 2019 • 18 min
Today we discuss how to prepare a data set for visualization with Kristen Sosulski, who’s a Data Visualization Professor at NYU, Author, and Speaker.
Paid Social Week — Are Twitter, Pinterest, Quora, or Reddit worth testing? — SoSo Sazesh // Growth Pilots
Apr 19, 2019 • 17 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss niche social platforms like Twitter, Pinterest, Quora and Reddit.
Paid Social Week — Performance Marketing for Millenials using Snap — SoSo Sazesh // Growth Pilots 4
Apr 18, 2019 • 14 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss how to reach the kids using millennial focused social advertising channels like Snapchat.
Paid Social Week: For B2B is LinkedIn your best PPC Channel? — SoSo Sazesh // Growth Pilots 3
Apr 17, 2019 • 23 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss using paid social to drive B2B growth and specifically focusing on how to use Linkedin platform.
Paid Social Week: How Dominant Are Facebook & Instagram for PPC? — SoSo Sazesh // Growth Pilots
Apr 16, 2019 • 28 min
Joining us for Paid Social Week is Soso Sazesh, the Founder of Growth Pilots. In today’s episode we discuss how dominant Facebook and Instagram are as players in the paid social space.
Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns — SoSo Sazesh // Growth Pilots
Apr 15, 2019 • 24 min
Joining us for Paid Social Week is Soso Sazesh, Founder and CEO at Growth Pilots. In today’s episode we discuss the current landscape and relevant players in the paid social space.
Integrating Event Based Location Targeting & Analytics — Jeff White // Gravy Analytics
Apr 12, 2019 • 19 min
Today we discuss integrating event based location targeting and analytics with Jeff White, the Founder & CEO of Gravy Analytics.
Digital Activity vs Real World Event Targeting — Jeff White // Gravy Analytics
Apr 11, 2019 • 19 min
Today we discuss the data behind live events and why it’s so valuable to marketers with Jeff White, the Founder & CEO of Gravy Analytics.
Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results
Apr 10, 2019 • 19 min
Today we discuss integrating MarTech software to maximize your ROI with Henrik Becker, Director of Marketing at Net-Results.
A Pro’s Guide to Buying MarTech Software - Henrik Becker // Net Results
Apr 9, 2019 • 26 min
Today we discuss a pro’s guide to buying MarTech software with Henrik Becker, Director of Marketing at Net-Results.
Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast
Apr 8, 2019 • 35 min
Joining us for Career day is Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show.
How to Build Brand-Centric Omni-Channel Marketing Strategy — Jack Haldrup // Dr Squatch
Apr 5, 2019 • 16 min
Today we discuss building brand centric Omni-channel marketing strategies with Jack Haldrup, Founder and CEO at Dr. Squatch Soap Co.
Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch
Apr 4, 2019 • 22 min
Today we discuss branding for omni-channel e-commerce businesses with Jack Haldrup, Founder and CEO at Dr. Squatch Soap Co.
How to Leverage Marketing Survey Data to Create SEO Content — Eli Schwartz // Survey Monkey
Apr 3, 2019 • 17 min
Today we’re talking with Eli Schwartz, Director of Growth at Survey Monkey, about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys.
Best Practices for Creating Content Using Marketing Surveys — Eli Schwartz // Survey Monkey
Apr 2, 2019 • 21 min
Today we’re talking with Eli Schwartz, Director of Growth at Survey Monkey, about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys.
March Update: MarTech Podcast Is One Year Old!
Apr 1, 2019 • 11 min
The MarTech Podcast is one year old!
Agile Marketing Week: Building an Agile Marketing Stack - Roland Smart // Pantheon
Mar 29, 2019 • 19 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss building an agile marketing stack.
Agile Marketing Week: How WebOps Promotes Agility - Roland Smart // Pantheon
Mar 28, 2019 • 19 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss how WebOps promotes agility.
Agile Marketing Week: Agile Content & Driving Sustainable Growth - Roland Smart // Pantheon
Mar 27, 2019 • 15 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss agile content and driving sustainable growth.
Agile Marketing Week: How to Approach Agile Transformations - Roland Smart // Pantheon
Mar 26, 2019 • 17 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss how to approach agile transformations.
Agile Marketing Week: Applying Agile into the Marketing Operations - Roland Smart // Pantheon
Mar 25, 2019 • 19 min
Joining us for Agile Marketing Week is Roland Smart, VP of Marketing at Pantheon. In today’s episode we discuss applying agile into marketing operations.
Facebook Week: Future of FB, IG, Whatsapp & Messenger - Akvile DeFazio // Akvertise
Mar 22, 2019 • 14 min
In today’s episode of the Facebook Week, we discuss the future of FB, IG, WhatsApp and Messenger. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Analytics & Optimization Strategies for FB Ads - Akvile DeFazio // Akvertise
Mar 21, 2019 • 14 min
In today’s episode of the Facebook Week, we discuss analytics and optimization strategies for FB ads. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Creative Tips & Matching Ad Formats to your Funnel - Akvile DeFazio // Akvertise
Mar 20, 2019 • 13 min
In today’s episode of the Facebook Week, we discuss creative tips and matching ad formats to your funnel. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Ad Targeting Methodologies & Hacks for FB - Akvile DeFazio // Akvertise
Mar 19, 2019 • 15 min
In today’s episode of the Facebook Week, we discuss ad targeting methodologies and hacks for Facebook. Joining us is Akvile DeFazio, the president of AKvertise.
Facebook Week: Social Media Advertising Landscape - Akvile DeFazio // AKvertise
Mar 18, 2019 • 19 min
In today’s episode of the Facebook Week, we discuss the social media advertising landscape. Joining us is Akvile DeFazio, the president of AKvertise.
Email Week: Isn’t email supposed to be dead? - Tracy Sestili // SparkPost
Mar 15, 2019 • 15 min
In today’s episode of the Email Week, we discuss the future of email. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: How the biggest email sender in the world uses email - Tracy Sestili // SparkPost
Mar 14, 2019 • 20 min
In today’s episode of the Email Week, we discuss how the biggest email sender in the world uses email. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: The Tech Behind Email Deliverability - Tracy Sestili // SparkPost
Mar 13, 2019 • 14 min
In today’s episode of the Email Week, we discuss the tech behind email deliverability. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: Writing Email that Converts into Business Results - Tracy Sestili // SparkPost
Mar 12, 2019 • 22 min
In today’s episode of the Email Week, we discuss writing email copy that converts into business results. Joining us is Tracy Sestili, Head of Marketing at SparkPost.
Email Week: The Scope & Size of Email as a Channel — Tracy Sestili // SparkPost
Mar 11, 2019 • 18 min
Each day this week we’re going to publish an episode that discusses how to optimize, scale, and derisk your email marketing strategies with Tracy Sestili, Head of Marketing at SparkPost.
Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters
Mar 8, 2019 • 40 min
Joining us for career day is Shiv Singh, the founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation.
Career Day: Digital Marketing his way from the Jersey Shore to L.A. - Steve Weiss // MuteSix
Mar 7, 2019 • 30 min
Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook.
Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media
Mar 6, 2019 • 22 min
Today we discuss applying programmatic ad buying tactics to your marketing mix with Danny Khatib, Founder of Granite Media.
Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media
Mar 5, 2019 • 26 min
Today we discuss the Programmatic Ad Buying landscape with Danny Khatib, Founder of Granite Media.
Product Spotlight: Marketing Automation Made Easy Course (25% Off Promo Code: martech) // Magnus Unemyr
Mar 4, 2019 • 21 min
In today’s Product Spotlight episode we talk with Magnus Unemyr about his course Marketing Automation Made Easy.
February Update: 100,000 Downloads
Mar 1, 2019 • 12 min
The MarTech Podcast recently hit a key milestone: our 100,000 download mark.
Career Day: Hacking Your Way to SEO Stardom — John Shehata // Conde Nast
Feb 28, 2019 • 42 min
Joining us for career day is an SEO specialist turned media mogul, John Shehata, VP of Audience Development at Conde Nast.
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress
Feb 27, 2019 • 21 min
In today’s episode we discuss content strategy, creation, distribution, and optimization with Dave Snyder, CEO at CopyPress.
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress
Feb 26, 2019 • 25 min
In today’s episode, we discuss ROI generating content marketing funnels with Dave Snyder, the CEO of CopyPress.
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost
Feb 25, 2019 • 30 min
In today’s Product Spotlight episode we talk with Amie Durr, Vice President of Product Management at SparkPost.
Telemarketing Week: The future of Your Business Phone - Mark Sullivan // CallRail
Feb 22, 2019 • 13 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about the future of your business phone.
Telemarketing Week: Data & Analytics of Clean Telemarketing - Mark Sullivan // CallRail
Feb 21, 2019 • 18 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about data and analytics of clean telemarketing.
Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail
Feb 20, 2019 • 17 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about operationalizing a clean telemarketing channel.
Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail
Feb 19, 2019 • 16 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about driving clean telemarketing traffic.
Telemarketing Week: Why Telemarketing Isn’t a Dirty Word - Mark Sullivan // CallRail
Feb 18, 2019 • 17 min
Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about why telemarketing isn’t a dirty word.
Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM & NYU
Feb 15, 2019 • 32 min
Today we explore the career path of a great marketer named to Forbes 30 Under 30 List for Marketing and Advertising, Jon Chang, Global Product Marketing Manager For IBM Watson Marketing.
Using Direct Mail to Reach Consumers at Home & Work (Part 2) — Mike Gunderson // Gunderson Direct
Feb 14, 2019 • 23 min
Today we finish our conversation with Mike Gunderson, President of Gunderson Direct.
Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Feb 13, 2019 • 21 min
Today we speak with Mike Gunderson, an expert in a marketing channel that most people don’t associate with technology: Direct Mail.
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
Feb 12, 2019 • 19 min
In today’s episode we discuss B2B attribution and the model behind customer acquisition with Scott Vaughan, Chief Marketing Officer at Integrate.
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
Feb 11, 2019 • 25 min
In today’s episode we discuss channel attribution with Scott Vaughan, Chief Marketing Officer at Integrate.
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) — Kate Talbot // Talbot Consulting
Feb 8, 2019 • 14 min
Today we’re going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of “Oh Snap! You Can Use SnapChat for Business”, which is a…
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) — Kate Talbot // Talbot Consulting [Rebroadcast]
Feb 7, 2019 • 17 min
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC,…
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark’d
Feb 6, 2019 • 18 min
Today we continue our conversation with Christine Mortensen, Founder of Sprk’d, about the role that gender plays in the MarTech Industry.
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk’d
Feb 5, 2019 • 26 min
Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d.
Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media
Feb 4, 2019 • 21 min
Today we talk with Scott Brinker about the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference in San Jose, California.
January Update: More Than 17,000 Downloads & A New Record
Feb 1, 2019 • 9 min
This month is special because we’ve hit 17,000 downloads mark which is a new record for the MarTech podcast.
Career Day: From Special Olympics Marketing to Agency Revenue Coaching — Mark Evertz // Pedowitz Group
Jan 31, 2019 • 38 min
Today we explore the career path of a marketer with a tremendous amount of experience, Mark Evertz, who is Senior Revenue Marketing Coach at the Pedowitz Group.
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
Jan 30, 2019 • 20 min
Joining us today is Ron Jacobs, President of Jacobs and Clevenger, to talk about using data to optimize direct response efforts.
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
Jan 29, 2019 • 20 min
Joining us today is Ron Jacobs, President of Jacobs and Clevenger, to talk about the role direct marketing should play in your marketing mix.
CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches
Jan 25, 2019 • 42 min
Today we finish CMO Week with a conversation with Kelly Brezoczky, Founder of Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign.
CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches
Jan 24, 2019 • 38 min
Today in the fourth installment of CMO week we talk with Mike Linton, Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies.
CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches
Jan 23, 2019 • 44 min
In the third installment of CMO Week we talk with Gary Briggs, Board Member at Petco and Etsy and former CMO at Facebook.
CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO Coaches
Jan 22, 2019 • 49 min
In the second installment of the CMO week we talk with Alan Gellman, CMO at Credible, which is an innovative Fintech company focused on lending marketplaces.
CMO Week: From Star Trek To Being Taco Bell’s CMO - Kip Knight From CMO Coaches
Jan 21, 2019 • 35 min
In the first installment of CMO week we talk with Kip Knight, Founder of CMO Coaches, to learn about the skills accumulated and the lessons learned from this great marketer along the various stops on his career.
Career Day: From the Record Industry to a Female MarTech Exec — Michelle Robbins
Jan 17, 2019 • 32 min
Today we dive into the career of Michelle Robbins, a marketer with a tremendous amount of experience as a marketing technologist, analyst, data strategist, and media professional.
Using the TedX platform to distribute ideas — Marie Incontrera // TedX
Jan 16, 2019 • 20 min
In today’s episode with Marie, we discuss TedX platform in greater detail and why it’s a fantastic place to distribute ideas.
The Business of Marketing Ideas — Marie Incontrera // TedX
Jan 15, 2019 • 19 min
In today’s episode, we talk about the business of marketing ideas and how Marie advises her clients to package their ideas for promotion.
Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers
Jan 14, 2019 • 30 min
In the first product spotlight episode of the MarTech Podcast, Mark Sullivan, Director of Demand Generation, gives us a guided tour of CallRail.
Amazon Week: Predictions of the Future of e-Commerce for Amazon — Adam Weiler // Sunken Stone
Jan 11, 2019 • 13 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Advertising Levers On & Off Amazon — Adam Weiler // Sunken Stone
Jan 10, 2019 • 20 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Pricing and Operational Levers — Adam Weiler // Sunken Stone
Jan 9, 2019 • 15 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Store & Product Infrastructure — Adam Weiler // Sunken Stone
Jan 8, 2019 • 19 min
This week we’re doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
Amazon Week: Macro Landscape of Amazon’s Marketplace — Adam Weiler // Sunken Stone
Jan 7, 2019 • 18 min
This week we’re doing a deep dive into the Amazon Marketplace with Adam Weiler, Performance-Based Amazon Expert and Founder of Sunken Stone.
Career Day: From Art Curation to CRM Marketing Leadership // April Mullen — Selligent Marketing Cloud
Jan 3, 2019 • 36 min
Today we dive into lessons learned throughout the career of a great marketer, April Mullen, who’s Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud.
The Boundaries for Fair Use of Location Data // Apu Kumar — Location Data
Jan 2, 2019 • 20 min
Today we’re going to discuss how marketers can use device location data with Apu Kumar, Founder of LotaData.
Applications of Device Location for Marketing // Apu Kumar — Location Data
Jan 1, 2019 • 24 min
Today we’re going to discuss how marketers can use device location data with Apu Kumar, Founder of LotaData.
December Update: Seeing the Big Picture
Dec 31, 2018 • 13 min
We discuss the big picture in this special year’s end update as we prepare for an incredible 2019 on The MarTech Podcast.
Voice Search Week: The Future Of Voice Search // Courtney Cox Wakefield
Dec 21, 2018 • 15 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield
Dec 20, 2018 • 11 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Voice’s impact on SEO & Content Marketing // Courtney Cox Wakefield
Dec 19, 2018 • 13 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Amazon, Apple, or Google… Who Wins? // Courtney Cox Wakefield
Dec 18, 2018 • 14 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield
Dec 17, 2018 • 15 min
This week we discuss the voice search industry with Courtney Cox Wakefield, co-author of “Voice Search: The New Search Engine”, and reveal ways you can harness the power of voice search to grow your brand.
Community Week: Keeping your community on your side — Rachel Makool // GoDaddy
Dec 14, 2018 • 13 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Driving Community Engagment — Rachel Makool // GoDaddy
Dec 13, 2018 • 16 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Building Community from the Ground Up — Rachel Makool // GoDaddy
Dec 12, 2018 • 19 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Infrastructure for building scalable communities — Rachel Makool // GoDaddy
Dec 11, 2018 • 17 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Community Week: Value of Community for Marketers — Rachel Makool // GoDaddy
Dec 10, 2018 • 17 min
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
Integrated Digital Marketing Data into Offline Businesses // John Rougeux — Skyfii
Dec 6, 2018 • 13 min
Today we’re going to discuss how digital marketing practices are being integrated into brick and mortar retail with John Rougeux, VP of Marketing at Skyfii.
How Brick & Mortar Compete with Online Brands // John Rougeux — Skyfii
Dec 5, 2018 • 20 min
Today we speak with John Rougeux, VP of Marketing at Skyfii, about digital marketing practices that are being integrated into brick and mortar retail, and how traditional retail businesses are staying competitive with online brands.
Career Day: Chief MarTech Scott Brinker Hubspot VP of Platform
Dec 4, 2018 • 46 min
Today we dive into the career of a marketer with a tremendous amount of experience, Scott Brinker, who’s one of the biggest influencers in the MarTech space.
November Update: 50k downloads @ $0.20 / DL
Dec 3, 2018 • 17 min
This month, the MarTech Podcast hit another exciting milestone: the 50,000 total download mark.
Career Day: Marketing Operations — Jeff Shearer
Nov 29, 2018 • 32 min
Jeff Shearer is an independent marketing consultant and an expert in an often overlooked part of driving growth: marketing operations.
Making the Most of a Podcast Guesting Appearance — Jeremy Ryan Slate // Command Your Brand
Nov 28, 2018 • 18 min
Today we discuss how to build your brand and leverage the power of people’s audiences through podcast guesting with Jeremy Ryan Slate, CEO at Command Your Brand Media.
How to Get on Top-Tier Podcasts — Jeremy Ryan Slate // Command Your Brand
Nov 27, 2018 • 20 min
Today we discuss how to build your brand and leverage the power of people’s audiences through podcast guesting with Jeremy Ryan Slate, CEO at Command Your Brand Media.
Building a Worldwide Go-To-Market Strategy — Francis Bea // 11 International
Nov 21, 2018 • 12 min
Francis Bea, Founder and Managing Director of Eleven International, continues to discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion.
Why is marketing in China different than the US — Francis Bea // 11 International
Nov 20, 2018 • 18 min
Francis Bea, Founder and Managing Director of Eleven International, discusses how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion.
Career Day: Patrick Moran // Spotify
Nov 19, 2018 • 41 min
Tune in and learn about the skills that Patrick Moran accumulated throughout the various stops on his career.
Instagram Week: Paid vs Social vs Influencer // Colton Bollinger — Jumper Media
Nov 16, 2018 • 15 min
This week we’re diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram.
Instagram Week: Increasing Content Reach & Engagement // Colton Bollinger — Jumper Media
Nov 15, 2018 • 14 min
This week we’re diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram.
Instagram Week: Creating Content that Resonates // Colton Bollinger — Jumper Media
Nov 14, 2018 • 15 min
This week we’re diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram.
Instagram Week: Content Publishing Tools & Features // Colton Bollinger — Jumper Media
Nov 13, 2018 • 12 min
This week we’re going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram.
Instagram Week: Insta Platform Landscape // Colton Bollinger — Jumper Media
Nov 12, 2018 • 14 min
This week we’re going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram.
Career Day: Hiten Shah — Product Habits
Nov 8, 2018 • 37 min
Today we’re going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career, Hiten Shah of Product Habits.
Using Influencers to Boost your Reputation — Joe Sinkwitz // / Intellifluence
Nov 7, 2018 • 21 min
Today we continue our discussion with Joe Sinkwitz, CEO at Intellifluence, on how to leverage influencers and reviews to boost the visibility and credibility of your brand.
Reviews & Reputation Management — Joe Sinkwitz // / Intellifluence
Nov 6, 2018 • 26 min
Today we discuss leveraging influencers and reviews to boost the visibility and credibility of your brand.
MarTech Pod Hits 10,000 Downloads Per Month [October Update]
Nov 2, 2018 • 16 min
Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month.
Career Day: Poker Player Turned eComm Apparel Marketer // Michael Grasewicz — TAFT Clothing
Nov 1, 2018 • 32 min
Learn from the career journies of professional marketers in the Career Day series on the MarTech Pod. Today we speak with Michael Grasewicz, VP of Marketing at Taft Clothing.
Why SVOD Integrations are more effective than TV advertising — Greg Isaacs // BEN Group
Oct 31, 2018 • 22 min
Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has…
Integrating Content into Netflix, HBO & other SVOD Services — Greg Isaacs // BEN Group
Oct 30, 2018 • 20 min
Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in…
Influencer Week: Tracking & Evaluating PR lift — JustReachOut // Dmitry Dragilev
Oct 26, 2018 • 17 min
Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we published an episode that covers how you can…
Influencer Week: Content Strategies That Maximize Impact JustReachOut // Dmitry Dragilev
Oct 25, 2018 • 18 min
Sponsored By Knit. Click to get your free consultation today. Today is part 4 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we’re going to publish an episode that covers…
Influencer Week: Outreach Hacks That Work — JustReachOut // Dmitry Dragilev
Oct 24, 2018 • 16 min
Sponsored By Knit. Click to get your free consultation today. Today is part 3 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we’re going to publish an episode that covers…
Influencer Week: How to find influencers (JustReachOut // Dmitry Dragilev)
Oct 23, 2018 • 15 min
Sponsored By Knit. Click to get your free consultation today. Today is part 2 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we’re going to publish an episode that covers…
Influencer Week: PR 101 in a MarTech World JustReachOut // Dmitry Dragilev
Oct 22, 2018 • 17 min
Sponsored By Knit. Click to get your free consultation today. This week we’re doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we’re going to publish an episode that covers how you can…
Analytics Week: Data Ownership & Outsourcing (Jenn Sturgill // Analytics Angels)
Oct 19, 2018 • 11 min
Sponsored By Knit. Click to get your free consultation today. Today is the final day of Analytics Week, where we take a deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics.…
Analytics Week: Data Processing & Visualization (Jenn Sturgill // Analytics Angels)
Oct 18, 2018 • 11 min
Sponsored By Knit. Click to get your free consultation today. Today is day four of our deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder…
Analytics Week: Data Cleanliness (Jenn Sturgill // Analytics Angels)
Oct 17, 2018 • 10 min
Sponsored By Knit. Click to get your free consultation today. Today we’re continuing our deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill,…
Analytics Week: Data Capture & Storage (Jenn Sturgill // Analytics Angels)
Oct 16, 2018 • 10 min
Sponsored By Knit. Click to get your free consultation today. This week we’re taking a deep dive into a subject that’s critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder…
Analytics Week: Analytics Infrastructure (Jenn Sturgill // Analytics Angels)
Oct 15, 2018 • 11 min
Sponsored By Knit. Click to get your free consultation today. Each day this week we’re going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of…
Career Day: From Engineer to Marketing Consultant — Michael Lukich (Booz Allen Hamilton)
Oct 11, 2018 • 36 min
Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we’re going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who…
Monetization for YouTube & other Content Businesses — Ben Grubbs // Next10 Ventures
Oct 10, 2018 • 26 min
Sponsored By Knit. Click to get your free consultation today. Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ventures, a vertically integrated operating fund focused on…
Evolution of the Content Creators Ecosystem — Ben Grubbs // Next10 Ventures
Oct 9, 2018 • 23 min
Sponsored By Knit. Get your free consultation today! Today we’re going to talk about the ecosystem for content creators and how it’s evolving. Joining us is Benjamin Grubbs, who’s the founder of Next 10 Ventures, a vertically integrated operating fund…
September Update of the MarTech Podcast // Benjamin Shapiro
Oct 4, 2018 • 13 min
Today we recap the evolution of the MarTech Podcast over the past six months and review how we’re tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen…
Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Oct 3, 2018 • 18 min
In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don’t associate PR with technology, Lindsey and her…
Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Oct 2, 2018 • 20 min
Today we’re going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer…
Artificial Intelligence Week Part 5 — Daniel Faggella (Emerj)
Sep 28, 2018 • 16 min
Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of…
Artificial Intelligence Week Part 4 — Daniel Faggella (Emerj)
Sep 27, 2018 • 17 min
Today we continue AI Week with Part 4 of our conversation with Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of…
Artificial Intelligence Week Part 3 — Daniel Faggella (Emerj)
Sep 26, 2018 • 17 min
Today we continue AI Week with Part 3 of our conversation with Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of…
Artificial Intelligence Week Part 2 — Daniel Faggella (Emerj)
Sep 25, 2018 • 16 min
Today is the second day of AI Week with our guest Dan Faggella, who’s the Founder and CEO at Emerj (formerly TechEmergence). Emerj is an artificial intelligence market research and media platform that helps leaders gain insight into the applications and…
Artificial Intelligence Week Part 1 — Daniel Faggella (Emerj)
Sep 24, 2018 • 19 min
This week we’re focusing on a subject that’s both the present and future of marketing: machine learning and artificial intelligence. Each day this week we’re going to publish an episode that covers how marketers are using AI to increase the speed,…
Stu Fisher — Applying Agile Processes in Marketing
Sep 19, 2018 • 19 min
Today we’re going to continue our conversation about a methodology that’s increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who’s the Principal Consultant at Sentient Consulting, a firm…
Stu Fisher — What is Agile and how does it work?
Sep 18, 2018 • 21 min
Today we’re going to talk to an expert in a methodology that’s increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a…
How Blockchains Are Keeping Content Buyers Safe // Stan Khlevner — Airzus
Sep 12, 2018 • 16 min
Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the hottest topics in marketing and technology: drones, media,…
Drone Media’s Rise & Regulation // Stan Khlevner — Airzus
Sep 11, 2018 • 19 min
Today we’re going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and…
Privacy Week: Repercussions for Breaking Privacy Laws // Kasey Chappelle — GoCardless
Sep 10, 2018 • 13 min
Joining us for our final episode of Privacy Week is Kasey Chappelle, who’s a world-renowned online privacy advocate and Data Protection Officer for GoCardless. So far this week, Kasey has walked us through some general rules for privacy, what you need to…
Privacy Week: Online Advertising Guidelines // Kasey Chappelle — GoCardless
Sep 7, 2018 • 19 min
Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walked us through some general rules for privacy, what GDPR…
Privacy Week: Email Marketing for B2B & B2C // Kasey Chappelle — GoCardless
Sep 6, 2018 • 12 min
Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked about data capture and storage, and today we’re…
Privacy Week: Data Capture & Storage // Kasey Chappelle — GoCardless
Sep 5, 2018 • 14 min
Today we continue our week-long deep dive into a subject that’s critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Privacy Week is world renowned privacy expert Kasey…
Privacy Week: Basic Guidelines & GDPR Overview // Kasey Chappelle — GoCardless
Sep 4, 2018 • 15 min
This week we’re going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data…
50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update]
Aug 31, 2018 • 19 min
Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and…
Integrating Artificial Intelligence Tech into Marketing — Magnus Unemyr
Aug 29, 2018 • 17 min
Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence.…
Practical Applications of Marketing Automation — Magnus Unemyr
Aug 28, 2018 • 22 min
Today we’re going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is…
Monetizing Content via Video Advertising (Brian Bennett // Egami.tv)
Aug 27, 2018 • 30 min
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His…
Social B2B Selling with LinkedIn // Logan Lyles — Sweetfish Media
Aug 22, 2018 • 23 min
Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth…
Repurposing Content to Boost B2B Awareness // Logan Lyles — Sweetfish Media
Aug 21, 2018 • 18 min
This week we’re going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast,…
Career Day: From CPG to Tech Startups— Jeffrey Ouyang (Zumper)
Aug 16, 2018 • 26 min
Today we’re going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different…
Building a Toolkit for MarTech Consulting — Liston Witherill (Liston.io)
Aug 15, 2018 • 21 min
Today we’re going to continue our conversation with Liston Witherill, who’s the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some best practices and tools that help marketing consultants…
How Marketers Can Sell Expertise with Confidence — Liston Witherill (Liston.io)
Aug 14, 2018 • 22 min
This week we’re talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling…
Career Day: Will Wong // VP of Marketing at Disney Streaming Services
Aug 10, 2018 • 57 min
With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional…
Tips From a Podcaster Who Gets +50K Downloads Per Episode — Michael Green (Unfold Productions)
Aug 8, 2018 • 33 min
Today we continue our conversation with Michael Green of Unfold Productions, an audio and visual digital media shop that specializes in identifying and rapidly building digital communities through storytelling. In this segment, Michael talks us through…
Why the Smartest Guy In the Room Made a Podcast — Michael Green (Unfold Productions)
Aug 7, 2018 • 24 min
This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which…
Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)
Aug 2, 2018 • 24 min
In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he’s going to walk us through some best…
How Product Search Ate Product Comparison’s Lunch — Nii Ahene (CPC Strategy)
Aug 1, 2018 • 21 min
Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their…
Reaching 10K Downloads (July 2018 Update)
Jul 30, 2018 • 12 min
Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show’s growth and details his third-quarter goals, which involve scaling, lowering cost per download (via…
Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Jul 25, 2018 • 19 min
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient…
Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
Jul 24, 2018 • 19 min
This week we’re going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The…
CRO Case Study: Going From Site Visitor to Customer — Justin Christianson // Conversion Fanatics
Jul 18, 2018 • 22 min
Today we’re going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt’s Bees. In our last conversation, Justin walked us…
How to Podcast Week: Outsourcing Production — Carey Green // Podcast Fast Track
Jul 13, 2018 • 14 min
Today we’re finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you’re new to podcasting or if you’re an experienced podcaster, it’s a great topic to think about how much you want to…
How to Podcast Week: Monetization — Carey Green // Podcast Fast Track
Jul 12, 2018 • 13 min
Today’s episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a…
How to Podcast Week: Growth & Timelines — Carey Green // Podcast Fast Track
Jul 11, 2018 • 17 min
In today’s episode, we’re going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we’ve talked about the growth of the podcast industry and what it takes to start building a podcast, and…
How to Podcast Week: Content Creation — Carey Green // Podcast Fast Track
Jul 10, 2018 • 10 min
Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is growing. In today’s episode, we’re going to focus our…
How to Podcast Week: The Industry — Carey Green // Podcast Fast Track
Jul 9, 2018 • 14 min
This week we’re going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he’ll enlighten us with an overview of the current…
Going From 0 to 5,000 Downloads In 3 Months (June Update)
Jul 3, 2018 • 10 min
In today’s episode it’s just you and me, marketers, and I’m sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we’re going to talk about how this show is tracking to the…
Using Content (& SEO) As a Growth Vehicle (Jordan Koene — Searchmetrics)
Jun 27, 2018 • 27 min
Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast’s sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of…
Creating an Effective Organic Growth Strategy (Jordan Koene — Searchmetrics)
Jun 26, 2018 • 18 min
In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-renowned expert in driving SEO & organic growth. Jordan is…
Selling New Products on Amazon (Case Study) — Adam Weiler // Sunken Stone (Part 2)
Jun 21, 2018 • 27 min
Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the…
How Amazon Took Over the eCommerce World — Adam Weiler // Sunken Stone (Part 1)
Jun 20, 2018 • 22 min
Today we’re going to focus our attention on a company that some people think is taking over the world — Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this…
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) — Kate Talbot // Talbot Consulting
Jun 13, 2018 • 14 min
Today we’re going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of “Oh Snap! You Can Use SnapChat for Business”, which is a…
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) — Kate Talbot // Talbot Consulting
Jun 12, 2018 • 17 min
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC,…
Using Direct Mail to Reach Consumers at Home & Work (Part 2) — Mike Gunderson // Gunderson Direct
Jun 6, 2018 • 23 min
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail…
Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Jun 5, 2018 • 21 min
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail…
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Jun 1, 2018 • 11 min
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He’ll walk through the marketing channels and data used to…
The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
May 29, 2018 • 22 min
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and…
The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
May 28, 2018 • 18 min
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping…
Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
May 24, 2018 • 18 min
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between…
Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
May 23, 2018 • 16 min
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand…
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) — Erik Huberman // Hawke Media)
May 16, 2018 • 16 min
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you…
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) — Erik Huberman // Hawke Media)
May 15, 2018 • 16 min
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that…
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) — Timothy Brown // Huckberry
May 10, 2018 • 20 min
This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk us through what it takes to launch, evaluate and scale a successful social advertising campaign.…
eCommerce Secrets that Get Paid Social Ads to Perform (Part 1) — Timothy Brown // Huckberry
May 9, 2018 • 23 min
Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in…
Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
May 4, 2018 • 22 min
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career…
Brand Integration, Product Placement & Influencer Marketing (Part 1) — Greg Isaacs // BEN Group
May 3, 2018 • 20 min
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode,…
How fast can a podcast grow in 1 month? (MarTech Podcast Update)
Apr 27, 2018 • 9 min
Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He’ll outline some of the ideas we’ve heard from our guests and how they have been applied directly to this show. In this…
Monetizing Your Content thru Video Advertising (Brian Bennett // Egami.tv)
Apr 23, 2018 • 30 min
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His…
Build Awareness thru Self-Service Podcast Advertising (Kris Smith // Knit Audio)
Apr 17, 2018 • 33 min
As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, the founder of the self-service podcast advertising…
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium)
Apr 9, 2018 • 34 min
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of…
Using Content & SEO to Drive Organic Traffic (Jordan Koene — Searchmetrics)
Mar 29, 2018 • 29 min
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the…
Welcome to the Martech Podcast
Mar 16, 2018 • 4 min
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the…