Bloom in Tech

Bloom in Tech

www.davidlbloom.com
I talk with (and about) smart, innovative people and companies in tech, media, entertainment, VR/AR, esports, AI, blockchain and advertising. Support this podcast: https://anchor.fm/davidlbloom/support


The Coming Deluge Of College Athlete Influencers, and My Panel On The Influencer Lifestyle With YiZhou, Brendan Kane, Bruna Nessif And Others
Nov 30 • 73 min
The NCAA’s recent decision to allow college athletes to profit from their “name, image and likeness” is likely to unleash a deluge of athlete/influencers, with a long list of unanswered questions about what it’s all going to mean for influencers,…
The Lessons Claire Wineland Taught Us And Why Nick Reed Had To Make Her Documentary
Oct 20 • 34 min
Claire Wineland became a popular YouTube influencer talking about the thing that ultimately killed her, cystic fibrosis. But she also became popular because she talked about so much more than just CF, living a remarkable life and teaching us repeatedly…
Power’s Changing Face, And How OTT Video Services Can Attract More Subscribers
Oct 4 • 50 min
My East Coast trip last week included a stop at the Future of TV conference, where I sat down with Viacom SVP Christian Kurz to talk about their new report, Power in Progress, and to moderate a panel of marketing and biz-dev executives on how to get and…
How Apple’s TV+ Could Get 100 Million Users, Plus Philo’s COO On Making A Skinny Bundle Make Sense
Sep 21 • 24 min
With one simple word, Apple may have unleashed a path to a huge user base for TV+, the streaming service it plans to launch Nov. 1. That word: free. The impact, possibly 100 million or more subscribers. During the first part of this episode of Bloom in…
Making Online Video Pay, Whether You’re Apple Or Niche Providers
Sep 12 • 21 min
Apple’s big week of announcements included some bargain prices on its new TV+ and Arcade video- and game-streaming services. In turn, I suggest that may be a source of headaches for competitors such as HBO Max and Quibi.. As well, last week I moderated a…
The Worldz Conference and Helping Brands and People Tell Their Stories Better
Sep 10 • 28 min
The Worldz conference starts this week, or at least the biggest expression of what’s a year-round experience called Worldz, and a related professional network called PTTOW! (it’s their exclamation point, not mine). The mothership launches Tuesday, Sept.…
Netflix Triples Down On Theatrical Runs For its Biggest Oscar Hopefuls, And It Should
Aug 29 • 13 min
After winning four Oscars last year, Netflix is betting even bigger this year with special theatrical runs and awards handling for a whopping 10 films. Martin Scorsese’s pricey mob picture, The Irishman, might be the most expensive bet, but there are…
Jeopardy King Ken Jennings and Magic The Gathering Creator Richard Garfield On Their New Game “Half Truth”
Aug 23 • 26 min
Ken Jennings made a name as the No. 2-winningest player on Jeopardy, while Richard Garfield was the creator of Magic the Gathering, one of the most successful card games ever. Now they’ve teamed up for a new trivia game called Half Truth, designed to be a…
ViacomCBS, Tumblr and Houseparty: The Companies We Keep, And Those We Can’t
Aug 14 • 13 min
A flurry of deals and deal-related news this week, led by the Viacom-CBS merger’s long-anticipated merger and Verizon’s dumping of former social-media giant Tumblr got me thinking about what it all means for the tech-centric entertainment world we’re…
Ninja Remixes The Gamer Live-Streaming Business With His Stunning Leap To Microsoft
Aug 8 • 15 min
Ninja (Tyler Blevins) has been the best-known star in the booming business of live-streaming online about games. Until the first week of August, he did that for Amazon-owned Twitch. Then he turned the business of live-streaming upside down when he…
Netflix’s Stumble And How Tubi Can Thrive Amid The Streaming Wars
Jul 28 • 44 min
Netflix had a bad couple of weeks, for several reasons. In this episode of Bloom in Tech, I talk about the implications of Netflix’s stumbles, and what it means for the looming streaming-video wars. And as all that was going on, I sat down onstage at the…
World of Wonder Co-Founders On RuPaul, DragCon, Retail and Subscription Video
Jul 19 • 27 min
Randy Barbato and Fenton Bailey have been running World of Wonder, their Hollywood-based TV production company, for nearly three decades. For the past 10 years, World of Wonder has produced RuPaul’s Drag Race, featuring perhaps the best-known drag queen…
Joey Graceffa Really Doesn’t Want To Direct
Jul 15 • 18 min
Joey Graceffa has spent a decade as one of the most influential of online influencers, with more than 1.9 billion views of his YouTube videos by more than 9 million subscribers, along with a big footprint on Instagram and Twitter. I sat down with Joey at…
Gamers Outreach Founder Zach Wigal On Helping Sick Kids
Jul 8 • 26 min
During the recent E3 game conference, I sat down onstage with Zach Wigal, the founder of Gamers Outreach, which provides games and video game equipment for kids stuck in hospitals facing long-term care for serious and life-threatening conditions. It was…
Going Digital Means We Lose A Way To Share Culture Together
Jul 4 • 10 min
I’ve been gone for a little while, undergoing a huge move that’s left me without virtually any of the traditional physical media that I’ve gathered over many years. That’s all great. But as I and millions of others go full KonMari, are we giving up some…
EDM Duo Vicetone On Dance Music In Nashville, Videogames And Their Big Asia Tour
Jun 25 • 28 min
At the recent E3 video game conference, I sat down with Victor Pool and Ruben den Boer, the Dutch duo behind the electronic dance music act Vicetone. They grew up in small Dutch towns, spent time in Amsterdam, New York and Los Angeles, but even as they…
Danny DeVito and Michael Douglas On Producing TV And Film Together For 50 Years
Jun 19 • 73 min
Long-time pals Danny DeVito and Michael Douglas sat down together at the recent Produced By conference on the Warner Bros. studio lot to talk about, well, a lot. They met when Douglas was still in college in Santa Barbara, and have worked together as…
Mindy Kaling And Nancy Meyers On Being Do-Everything Creators In Hollywood
Jun 13 • 69 min
Mindy Kaling made a splash as an actress in The Office and The Mindy Project and just released Late Night, an Amazon Studios feature that she wrote, directed, produced and stars in. Nancy Meyers started as the writer of such films as Private Benjamin and…
Producing TV and Film In A Changing Hollywood: Gail Berman, Lucy Fisher and the Produced By Conference
Jun 7 • 21 min
This weekend’s Produced By conference, hosted by the Producers Guild of America, was a good chance to sit down with Gail Berman and Lucy Fisher, the presidents of the organization, to talk about creating TV shows, films and streaming programming in a…
Apple Dumps iTunes, And The Web, At WWDC
Jun 4 • 13 min
The announcements were coming fast and furious at Monday’s opening session of Apple’s World Wide Developers Conference, but the stuff that caught my attention was perhaps a little more subtle: Apple is trying to get us old-school computer-wielding types…
Crowdfunding Comes To Commercial Real Estate, with CrowdStreet CEO Tore Steen
Jun 3 • 32 min
Plenty of people have heard about crowdfunding sites such as Kickstarter and Indiegogo, which make it easy for fans to back f creative and technology projects, among others. And more recently, we’ve seen companies tap the SEC’s newer Regulation A process…
Beating Burnout For Influencers And Everyone Else, With Dr. Habib Sadeghi
May 30 • 34 min
This week, I moderated a panel on work and mental health for Soul Pancake’s “Four Conversations About One Thing,” a series of discussions tied to Mental Health Awareness Month. My panelists included actor Romany Malco (A Million Little Things, Weeds),…
Dr. Fiorella Terenzi On Teaching Astrophysics With Space Opera
May 22 • 30 min
This week, I spent a day at the semi-annual Digital Hollywood conference, in part reconnecting with friends and business associates. After moderating a truly great panel of thoughtful people in influencer marketing (you can watch the panel here; scroll to…
Digital Anthropologist Brian Solis On Influencers And Scaling Your Life For The Digital Era
May 16 • 21 min
I caught up with Brian Solis, the long-time “digital anthropologist” and speaker on influencer marketing, at this week’s Open Influence Summit in Los Angeles (where I also moderated a panel featuring Open Influence CEO Eric Dahan, Casting Influence CEO…
Edward James Olmos On His Iconic Roles, Acting As Activism and Growing Up In East L.A.
May 12 • 41 min
Actor and activist Edward James Olmos has created a string of iconic roles over the past 45 years, including in ‘Battlestar Galactica,’ ‘Zoot Suit,’ ‘Bladerunner,’ ‘Miami Vice,’ and ‘Stand and Deliver.’ My partner Andrea Vaucher and I caught up with Olmos…
Instagram Is Killing Likes; Beca Alexander of Socialyte Tells Me What It Means
May 3 • 41 min
In the category of good riddance, Instagram is experimenting with getting rid of one of its least useful metrics, the Like. I talk with Beca Alexander, President of long-time influencer-management and brand consultant Socialyte to understand more about…
Short Films on Alien’s 40th Anniversary and Tongal CEO James DeJulio
Apr 29 • 39 min
The movie ‘Alien’ turned 40 last week, and to celebrate, Fox partnered with the creator platform Tongal to find six young filmmakers to create short video projects around the iconic film franchise. The results have been popping up the last few weeks, and…
Emilio Estevez on ‘The Public’ Movie, Libraries and The Homeless
Apr 21 • 37 min
I talked with actor/writer/director Emilio Estevez about his latest film, ‘The Public,’ set in a Cincinnati library during a brutal cold snap. The librarians are thrust into the roles of first responders and social workers, helping the homeless who come…
Disney+ Shows Its Cards While Netflix Continues To Count Its Winnings
Apr 18 • 13 min
We’re finally seeing some of the cards being played by some of the big players in this poker game known as the streaming-video wars. Disney+ showed a lot of its hand last week, and Apple sort of showed its plans a couple of weeks earlier. Meanwhile,…
Snap’s Great Week Doesn’t Solve Everything Yet
Apr 13 • 12 min
Even hanging for a few days at Las Olas Resort in western Panama, one thing was pretty obvious to me about Snap’s week of big news: they’ve only just begun to dig out the big hole Evan Spiegel and the rest of his team constructed for themselves. Yes, the…
Trump’s Twitter Suit And Social Media As Public Trust
Apr 3 • 9 min
A suit in federal court is challenging whether Donald Trump, as the most Twitter-reliant president yet, can legally block people from his feed. At the same time, Twitter may start flagging Trump posts that violate its policies, and adding notes to explain…
Apple Echoes Amazon in Subtweeted Rebuke of Google And Facebook
Mar 30 • 10 min
Apple made a lot of big announcements this week, many of which sounded a lot like what Amazon is doing in games, reading material and video, alongside their rather similar music and audio initiatives. Just as importantly, the Apple-Amazon approach…
Critical Role’s Leaders On Its $7.7 Million Kickstarter Hit, The Legend of Vox Machina
Mar 21 • 27 min
Critical. Role started as a group of actor pals playing Dungeons & Dragons while a camera rolled on Twitch and YouTube. That unlikely start has become a huge Kickstarter hit, raising $7.7 million and counting to create an animated series called “The…
Facebook’s Fake Pivot, Amazon’s Ascendance and Social Media’s Inflection Point
Mar 12 • 11 min
Mark Zuckerberg wants people to believe Facebook is pivoting toward privacy. It’s not, and I explain why. More importantly, however, social media as we know it is undergoing significant shifts to new paradigms that put Amazon in a particularly…
Digital Media Sports Spending, Jeff Zucker’s Rise, And Conde Nast Catches Cricket Fever
Mar 6 • 43 min
The business of sports online is taking off, with lots of venture capital coming to numerous sites and AT&T making a big statement by centralizing all its sports operations under CNN chief Jeff Zucker. I also sat down with Conde Nast Entertainment Studios…
How Netflix Won The Oscars Even Though It Lost Best Picture
Mar 1 • 10 min
Netflix spent heavily during this awards season, but didn’t snag the biggest prize of all, the Best Picture Oscar. But it still ended up a big winner, grabbing multiple other Oscars and winning useful credibility with both its subscribers and Hollywood’s…
Cinemark CEO On VR, Esports and The Future of Theaters
Feb 24 • 42 min
Cinemark CEO Mark Zoradi joined me during Oscar Week on Bloom in Tech to talk about the big theater chain’s new ventures in virtual reality with Spaces and The Void, its esports venture with Super League Gaming, large-format screens, new projection…
Surveillance As Art, Gender As Boundary: Jill Soloway and Jill Magid at Frieze LA
Feb 17 • 48 min
Amid all the art and craziness of Frieze LA and seeming countless satellite fairs, openings and events, I was most intrigued by a panel at Neuehouse Hollywood featuring director and “Transparent” creator Jill Soloway and conceptual artist Jill Magid,…
Fortnite, Dollar Shave Club And The Future Of Content Marketing
Feb 9 • 34 min
I hosted a great panel on the future of content marketing at this week’s Digital Entertainment World conference in Los Angeles, with top executives with Twitch, Fandango, Machinima and CreatorIQ. Content marketing can include everything from movie…
Tom Cruise, Callie Khouri and the Dog Days of Hollywood’s Awards Season
Feb 2 • 25 min
Late January is the dog days of Hollywood’s long, expensive awards season. Smaller events unfurl several times a week, and every win becomes a chance to further handicap the Oscar chances for major contenders. This past week, the Final Draft Awards…
Baseball All Star Adrian Gonzalez and PopFly XP’s New Fan Apps
Jan 27 • 17 min
Adrian Gonzalez has had a long and distinguished career as an All Star first baseman for the L.A. Dodgers and Boston Red Sox. Now he’s taking a swing at another kind of game, creating fan-friendly custom apps that connect (for now) baseball stars and…
Netflix’s Awards Strategy Pays Off With Roma’s 10 Oscar Nominations
Jan 22 • 9 min
Netflix has spent heavily this awards season on several films, part of a strategy to differentiate it from competing media companies that soon will have their own video-streaming services. The strategy paid off big time with today’s announcements of Oscar…
Can Influencers Reach Their Fans Beyond Social Media Platforms?
Jan 20 • 39 min
Companies such as EscapeX, Whalerock Industries and Beachfront have standalone apps that help big influencers generate more money from their most devoted fans. What are the opportunities here? I talked with the CEOs of EscapeX and Beachfront, and…
NBCU’s Bluprint And The E-Commerce Future of Online Video
Jan 11 • 12 min
I talked recently with two top NBCUniversal executives about Blueprint, their revamped hobbyist learning site, which combines lessons in nearly dozen categories with lean-back content, community, e-commerce operations and a healthy dose of celebrities and…
Netflix’s Many Holiday Moves Set It Up For Challenging 2019
Jan 7 • 17 min
Over the holidays, Netflix debuted its biggest ever hit and an intriguing interactive experiment, picked up multiple Golden Globes, saved hundreds of millions of dollars and hired a CFO. It faces more competition than ever in 2019, but I talk about how…
Five Trends Shaping Influencer Marketing In 2019
Jan 2 • 16 min
Influencer marketing was bigger than ever in 2018, despite a string of scandals hitting some of the major platforms. I talked with several top influencer-marketing agencies, data companies and consultants – including CreatorIQ, Tubular Labs, Pex, WhoSay…
Virtual Reality’s Improved Reality At End of 2018, With Dreamscape Immersive
Dec 26, 2018 • 39 min
In this episode, I look at a string of virtual-reality projects, technologies and venues that have arrived in Los Angeles recently, as the bad mojo of 2017 has evolved into a promising industry again in 2018. I also talk with Bruce Vaughn, the former…
Looking Back At Hollywood’s 2018 and Its Momentous Makeover
Dec 22, 2018 • 17 min
Two media companies went away, and most of another is buying bought for parts. #MeToo and tech giants continued to reshape the physical, fiscal and emotional landscape of Hollywood, with much more to come in 2019. I take a look back at the notable changes…
What Netflix’s $100 Million ‘Friends’ Deal Might Be A Bargain
Dec 5, 2018 • 6 min
To keep showing the 25-year-old TV series ‘Friends’ for another year, Netflix agreed to pay WarnerMedia $100 million for one year. Crazy as it sounds, that could be a good deal for the streaming giant. I explain why in this episode. Give it a listen,…
Giving Tuesday and NewsMatch - Funding Accountability Journalism
Nov 24, 2018 • 9 min
Nov. 27 is Giving Tuesday, when hundreds of non-profits in 55 countries get a chance to double the value of donations with matching funds. It’s also the day that NewsMatch holds what it now calls Giving Newsday, with $3 million in matching foundation…
Making Esports A Cultural Happening - DreamHack, Subnation and VRTL Summit
Nov 17, 2018 • 39 min
Esports are growing fast, for a lot of reasons. This weekend’s DreamHack Atlanta festival shows some of those reasons why, partnering with Subnation and big brands such as Red Hat and Twitch to bring music, art, experiential activations, street culture…
The Bear Chasing Streaming Video’s Would-Be Giants
Nov 11, 2018 • 8 min
The race for primacy the streaming video business is getting more and more crowded, and the basis for deciding who has “won” is ripe for a rewrite. Can CBS All Access outrun HBO, which needs to compete against numerous corporate siblings for viewers, all…
Has Donald Trump Actually Been Good For The Media?
Nov 5, 2018 • 11 min
Amid all his complaints, criticism and even craziness, Donald Trump’s attacks on the media have hardly hurt the beast. Instead, many major media companies are reporting rising profits, revenues, subscribers and viewers. Is Trump’s constant three-ring…
Sinclair CEO Chris Ripley on Future TV and the Video Sea of Blood
Oct 29, 2018 • 32 min
The head of the nation’s largest group of local TV stations, CEO Chris Ripley of Sinclair Broadcast Group, took the stage at the recent NAB NY conference to talk about how ATSC 3.0 will supercharge local broadcasting; the “antiquated” TV viewing…
Vogue’s 73 Questions and DP Vincent Peone
Oct 23, 2018 • 27 min
Last night’s Streamy Awards say the smart video series “73 Questions” recognized for its cinematography (it’s one long take where 73 questions are lobbed at a celebrity). In accepting the award, both series creator Joe Sabian and producer Marina Cukeric…
Snapchat’s Future & A Talk With Thrillist’s Ocean MacAdams
Oct 1, 2018 • 14 min
Snap’s been in the news a lot lately, not all of it for good, but for plenty of good reasons. Some are saying the Snapchat parent is ripe for buyout, perhaps by Amazon, which just did a partnership for in-app product information with Snap. But there are…
Mobile’s Future In Apple, Big Smartphones and 5G Networks
Sep 21, 2018 • 9 min
On the day Apple rolls out its next generation of cellphones, I offer some thoughts on where mobile is heading, fast. Apple’s new smartphones are bigger than ever, and highly capable. It’s a major signpost of where we’re heading, with phones that can do…
Julia Maes of VidCon On Influencers, Dodging Cannes Lions, And London
Sep 11, 2018 • 21 min
In this episode, I talk with Julia Maes, executive producer of VIdCon, the huge annual gathering of online influencers. The Viacom-owned company just moved dates for its Anaheim show, avoiding conflicts with the huge Cannes Lions advertiser gathering, and…
Influencers and Fighting Follower Fraud, with James Creech
Sep 8, 2018 • 23 min
Influencer marketing is big these days, but so too is follower fraud, as people try to game the system to make more money from brands. It’s a fast-changing business and now we’re starting to see some tools to fight the fraud. This past week, I wrote about…
How Brands Can Win At Fortnite: Subnation’s Seven Volpone
Sep 4, 2018 • 13 min
Fortnite is the world’s most popular videogame, raking in $300 million a month selling digital goods. At the same time, Fortnite is transforming the industry with cross-platform play, a stiff-arm to Google Play and a big push in support of hardcore mobile…
Steve-O and Sam Macaroni on VR talk show “Headset Hotshots”
Aug 21, 2018 • 18 min
I talked with “Jackass” alum/survivor Steve-O, who headlines the first two episodes of a new virtual-reality show produced by pal Sam Macaroni’s production company, focused on some of the best VR experiences out there, and some of Steve-O’s legendarily…
Emmy Nominee Alexis Denisof of “I Love Bekka & Lucy”
Aug 20, 2018 • 39 min
After time on the London stage with the Royal Shakespeare Company, Alexis Denisof made his name in the United States initially as Wesley Wyndham-Pryce in both “Buffy the Vampire Slayer” and its spinoff “Angel.” Since then, he’s been in “How I Met Your…
Amazon, Downstream and the Value of Transaction Data
Aug 9, 2018 • 7 min
In a quick little episode I talk about a company I wrote about this week for Forbes (link: https://www.forbes.com/sites/dbloom/2018/08/07/amazon-downstream-saas-marketing-platform-investment/#6777d8324469 ) called Downstream. They just raised a little…
TBS CMO Michael Engleman on Social Good, The Last O.G. and Tracy Morgan
Aug 2, 2018 • 21 min
TBS and Tracy Morgan’s new show “The Last O.G.” undertook a series of social-good initiatives in the Brooklyn area that “did good and did good business.” I talked TBS (and TNT) Chief Marketing Officer Michael Engleman about the initiatives, how they built…
Comic-Con Panel: Creating Our Future Through Science & Art
Jul 21, 2018 • 53 min
I’m at San Diego Comic-Con, reconnoitering the epic craziness for stories and moderating panels for Tech Future Live!, a sort of show within the show. This panel on Friday evening featured a NASA scientist (Cassini-Saturn pics anyone?), a top Microsoft…
deadmau5 on Music, Games and Merging the Two
Jul 5, 2018 • 9 min
This is a material from a conversation I had with the electronic music star deadmau5 around E3, the big game conference. He was in town to check out the conference, but also to perform as part of Subnation Live, a first-ever afterparty for the conference,…
Musing on Social Media, Memoir and McLuhan
Jul 4, 2018 • 7 min
A few days hanging around a writer’s retreat in the mountains east of Los Angeles got me thinking about what the memoirs of our future look like in an era where lives are transcribed on social media in near-real time. The medium is the message and the…
Big Block’s Seven Volpone on Subnation, E3 & Gamer Culture
Jun 12, 2018 • 14 min
The giant gamer convention E3 opens today, and host David Bloom talks with Seven Volpone, CEO of Big Block Capital Group, about esports, brands, and gamer/lifestyle culture. At E3, Big Block is launching Subnation (link: http://thesubnation.com), which…
Why Hollywood Should Focus on Getting Better, Not Just Bigger
May 19, 2018 • 10 min
A wave of mergers and acquisitions has hit Hollywood, as companies try to scale up to compete with the tech giants. But they’re taking on debt and new regulatory, legal and organizational headaches. Host David Bloom suggests that to compete, Hollywood…
Hollywood and Games - Bloom in Tech at the LA Games Conference 2018
May 9, 2018 • 33 min
I moderated a great panel at the Los Angeles Games Conference, featuring top executives from Blizzard, Skydance, Studio 71, Jam City and Seismic Games. We talked about the new Harry Potter and Marvel mobile games, Guava Juice’s latest venture, and the…
Healing American Democracy: Can “Constitutional Localism” & Tech Break the DC Logjam?
May 3, 2018 • 33 min
Host David Bloom talks with authors Mike Hais and Morley Winograd about their latest book, “Healing American Democracy: Going Local.” It proposes that young Americans (Millennials and their successor generation, the “Plurals”) can bypass the partisan…
Rising Tide Summit - Oceans, Brands and Good Business
Mar 25, 2018 • 16 min
Bloom in Tech host David Bloom talks with Vipe Desai about the Rising Tide Summit, which brings brands, businesses, researchers, non-profits and entrepreneurs together to discuss solutions to challenges facing our oceans, and all those who depend on the…
Bloom in Tech: David Bloom with Tubular Labs Allison Stern
Mar 13, 2018 • 21 min
I sit down with Allison Stern, CMO and co-founder of Tubular Labs, which tracks 4 billion videos across social media. Their latest State of Online Video report just came out, detailing the hottest trends and influencers online. We get into pancake art,…