The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

spinsucks.com
We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.
#4 Brand Personas
Jun 19 • 13 min
Are you one of those people who sees faces in everything? The clouds, dark alleys, toast? It’s called Pareidolia, and it makes the unrelatable, relatable by turning inanimate objects or abstract concepts into something we can tell stories about and have…
#1 How Elon Musk Pulled Off the Perfect PR Stunt
Jun 7 • 7 min
Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems like a ridiculous PR stunt, but it wasn’t. At least not in the sleazy way. What Elon did was share his…
#2 How to Write With Your Brand Voice
Jun 7 • 6 min
Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to rethink how…
#3 How to Find Your Authentic Brand Voice
Jun 7 • 12 min
You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were rather than…
Welcome to the Spin Sucks Podcast with Gini Dietrich
Feb 21 • 2 min
The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together…