Restaurant Owner Lessons

Restaurant Owner Lessons

www.tmarciante.com
A series of moments with me, Chef Tony Marciante. I own and operate “Chef Tony’s Fresh Seafood Restaurant” in downtown Bethesda, MD and have 30+ years in the restaurant trade. I know it’s a tough game full of challenges, wins and moments in the middle. I’m just trying to help you survive, then THRIVE as I have had the honor to. Currently rated the #1 restaurant out of 270 places to eat in Bethesda, I’ve been blessed over the last 10 years…let me share some tips and tricks, stories and strategies & most importantly…develop a community around this crazy thing we’re involved in!


Erik Shellenberger: SEO & Google My Business Consultant to the Restaurant & Bar Trade
Oct 24 • 32 min
So excited to connect with Erik Shellenberger from BarMarketingBasics.com. We get into SEO (what the heck is THAT do you say?) why Social Media marketing MIGHT not be worth your time…and what to do to put BUTTS IN SEATS! (isn’t that why we’re here?) We’d…
Mike Michalowicz drops KNOWLEDGE about Profit First & what you HAVE to do to THRIVE in the restaurant game!
Aug 20 • 34 min
Mind blown! If you don’t know Mike Michalowicz, you need to! Among his 5 books geared towards small business growth, his book PROFIT FIRST has changed my mind about how we do business every day at Chef Tony’s. I know you… You’re busy, overloaded, and now…
REVIEWS!? Here is the secret on how to answer…
Jul 26 • 24 min
Chef David Mor and I sit down again (we’ll from here to Canada) and reveal the number one strategy on how to win the review game…and we talk Mercedes? —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —-…
Say NO! to GMO Salmon…slight rant.
Jun 25 • 19 min
Just to intro you to the reality that GMO Salmon is now APPROVED to be sold in the US…what are your thoughts? At our restaurant, we are not interested in carrying it, we believe in quality always over price. I welcome any and all of your feedback… —- Send…
Consistency…DAMNIT, 🤑
Jun 25 • 21 min
We talk CONSISTENCY in the restaurant game w/ my buddy David Mor! What is it that keeps people coming back over and over?? And more importantly, why aren’t YOU being consistent?! —- This episode is sponsored by · Anchor: The easiest way to make a podcast.…
Luis & Lucas stop in from TableLead.com talking long term growth strategies for you!
May 31 • 31 min
This may just turn you on your ear to think through the social dynamics of those who Luis & Lucas refer to as “Table Leads”… Dive into a deep discussion of the social dynamics changing the restaurant sales cycle and understand what YOU can do about it.…
David Mor, Chef & agency owner talks sustainability, Chef Jamie Oliver closing 25 restaurants!?
May 28 • 41 min
Stoked to have my buddy David stop in and we get rocking on the topics of passion for your business & how to stay relevant in today’s market. —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a…
Jamie Oliver shutters 25 restaurants…and what YOU can learn about it!
May 28 • 9 min
… —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Sorry! But we’re baaaack…
May 26 • 7 min
Hey everyone, Sorry for my brief absence, but running a restaurant got a little in the way, but excited to reconnect and announce a few interviews I have in the can. Quick episode here on employees! We love them and sometimes…. 3…no 4 interviews on the…
You are a MEDIA company first! (all credit goes to Gary Vee)
Mar 20 • 9 min
Yes, you sell cupcakes. Yes you are the greatest Italian Chef ever?!? Yes, people adore your gluten free, free range, crueltry free soda water, but… YOU ARE A MEDIA COMPANY FIRST!! (as I said, Gary Vaynerchuk taught me this the best, all credit to his…
Not FUN…but necessary.
Mar 12 • 14 min
Most entrepreneurs don’t love accounting and taxes… let’s just say they usually TOLERATE them… BUT… we need it all done. Some honest talk about this and more on this episode, would LOVE your comments!…
Brief history on how we got funded. 🕶
Jan 28 • 10 min
Many people dream of their own restaurant. Also…many don’t understand how hard it is to get funding for your own venture. Banks don’t LOVE restaurant ventures for various reasons. Most people know how hard they are to run, high failure rate, incredible…
Expert Content Creation for our Restaurant Industry w/ Chandler Lyles of Lyles BBQ in Kentucky!
Jan 21 • 33 min
Great interview with Chandler where we talk Social Media, YouTube, advertising metrics and more. For the 2019 restaurant owner, there are few things more important than storytelling and creating meaningful content around your brand. Come along for the…
2019! Investors…friend or foe?
Jan 3 • 6 min
A series of moments with me, Chef Tony Marciante. I own and operate “Chef Tony’s Fresh Seafood Restaurant” in downtown Bethesda, MD and have 30+ years in the restaurant trade. I know it’s a tough game full of challenges, wins and moments in the middle.…
Closing out 2018… how did your year end up??
Jan 1 • 15 min
A series of moments with me, Chef Tony Marciante. I own and operate “Chef Tony’s Fresh Seafood Restaurant” in downtown Bethesda, MD and have 30+ years in the restaurant trade. I know it’s a tough game full of challenges, wins and moments in the middle.…
I have some RESERVATIONS?!?
Dec 17, 2018 • 12 min
So…I’m asking for a little of your ear, and your help. What about the facet of reservations? We do well 95% of the time…but there are some frustrations for sure. listen in , and I’d love to hear back from you…thanks for listening!!…
Less Muscle more FINESSE!
Dec 7, 2018 • 11 min
Leaving Restaurant Depot where I saw a Zombie. Speaking in what an old VP of Operations taught me years ago. —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message:…
Don’t assume, you know what happens?! 😝😝
Nov 12, 2018 • 5 min
Remember that your staff doesn’t always know what to promote for you, also your inner circle and extended guests. Don’t be shy to let them know what promotions or business needs you have, many of them are happy to help and may have a solution you need! —-…
Your Space is your Face…invest!
Oct 31, 2018 • 13 min
Why it’s SUPER important to keep investing at least SOME of that hard earned cash BACK into your restaurant space! Welcome to the RestaurantOwnerLessons.com podcast. After 31 years in the game, it’s time for me to share as much knowledge as I can about…
Get out of a Rut and go cook outside!
Oct 15, 2018 • 9 min
Let’s talk about how important “Taste” events are and why you should ALWAYS GO when invited to events… Welcome to the RestaurantOwnerLessons.com podcast. After 31 years in the game, it’s time for me to share as much knowledge as I can about our industry…
We interview Chase Buckner of CookingWithSocial.com!
Oct 15, 2018 • 40 min
Psyched to have friend of the show Chase Buckner on talking funnel marketing, why you need a “list”, and one of the most obvious yet dangerous habits of restaurant owners everywhere! http://www.CookingWithSocial.com (full disclosure, I’m involved in the…
Every message DOESN’T have to sell something! Actually…
Sep 14, 2018 • 14 min
So however you handle your email marketing, here are some thoughts towards your MESSAGING. Welcome to the RestaurantOwnerLessons.com podcast. After 31 years in the game, it’s time for me to share as much knowledge as I can about our industry and get down…
Tony Aiazzi of ChouxBox.com…helping to keep your money RIGHT!
Sep 13, 2018 • 25 min
STOKED to interview a long time friend, Tony Aiazzi of ChouxBox.com an online service designed to capture and categorize your purchases in the restaurant industry. We talk about openings, closings and what his company does to make your day just a LITTLE…
Creating your Brand, Digital Cameras & a new iPad?
Sep 11, 2018 • 26 min
I implore you to figure out your restaurants “voice” by using generated content. Most of what you need to spend on should be viewed as an investment. Let’s talk a little technology & how to easily create digital content. Welcome to the…
Scatterbrained?! 😱👀
Sep 9, 2018 • 11 min
Welcome to the RestaurantOwnerLessons.com podcast. After 31 years in the game, it’s time for me to share as much knowledge as I can about our industry and get down to the dirt to not only survive, but THRIVE! Whether you are a wanna be operator, a long…
CONTROL freak?!
Sep 5, 2018 • 10 min
Why be a control freak and limit your business and your time away?? Let’s talk about how to be a smart Restaurateur … —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message:…
“Yep, gonna be slow…it’s August you know!?”
Sep 3, 2018 • 10 min
Why mindset is everything and how YOU run your ship… Don’t sink it before you left the port. —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Get off your butt and REPRESENT!
Aug 22, 2018 • 5 min
As my mentor from a far Gary Vaynerchuk says, you’re a media company first, and what you do second. Quick thoughts on marketing/advertising/social in 2o18 Thanks for watching, go get at em! —- This episode is sponsored by · Anchor: The easiest way to make…
Get out once in a while!
Aug 21, 2018 • 5 min
Celebrating my wife’s birthday yesterday, and the lesson came out of it… —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Get your money right… ya never know.
Aug 13, 2018 • 11 min
Step into the shift, and problems arise. amazing week in the middle of August, possibly one of our record-breaking sales and covers weeks. I’ve said this before, don’t listen to self limiting believes. And I was be ready for a problem in the restaurant…
Share great news with the BOH too…here’s how
Aug 12, 2018 • 4 min
Use Google Translate to put in other languages & http://www.GroupMe.com for large group texts to inform your staff about issues and wins! —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice…
Don’t Practice Self Limiting Beliefs…
Aug 12, 2018 • 7 min
“Yeah, it’s slow..it’s August after all?!” The Universe listens, and delivers whatever you speak on. Don’t be a b, and limit yourself by speaking into existence the negativity that plays handball in your head. #restaurant #cheflife #restaurantbusiness…
Realize Your True Impact…
Aug 8, 2018 • 8 min
Put some thought into what your restaurant does in your community… you have a bigger impact on people when you might realize. Your business can grow to new levels when you think about the greater cause and how you impact people around you. Thanks for…
Restaurant Business = Problem Solving
Aug 2, 2018 • 10 min
Just a quick recap of a typical day (never typical) in the restaurant game. Catch on fire Fryer, water line construction, digging elevator holes…the list just goes on. Thanks for listening everyone… http://www.RestaurantOwnerLessons.com —- This episode is…
Mid Year update-how is YOUR business
Jul 31, 2018 • 11 min
—- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Learn something 24/7/365…
Jul 25, 2018 • 5 min
Super short, but hopefully impactful lesson on using your “spare time” to learn. Podcasts, YouTube, etc…give you amazing access to free content from the right people that can change your life and your business! Thanks for listening, see you on the next…
Perfect sucks.
Jul 25, 2018 • 8 min
Quick mobile episode exploring “perfection” and it’s problems. —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Crush your fear about bad reviews!
Jul 13, 2018 • 13 min
No one likes them, but every restaurant will get a bad review. Listen and learn about how to respond quickly, with compassion…whether the review was positive or negative. You can be a shining star and reverse a negative situation by how, and when you…
Authenticity ALWAYS wins.
Jul 11, 2018 • 8 min
Over coffee and answering our latest TripAdvisor.com reviews, I had a thought. Listen in on authenticity, and why it should be your dominant ingredient, and should help you win the game. Now let me get back to my java… Thanks for listening, be authentic…
How to cook for people with allergies…
Jul 10, 2018 • 9 min
Quick intro talk on cooking for people in our restaurant for allergies. We want to keep everyone safe and healthy, but also as a guest…please don’t use the word “allergy” unless you’re serious. It’s all about communication, thanks for listening. If you…
How can we get this thing to fit?!
Jun 14, 2018 • 4 min
Cooler and calmer heads prevail, sometimes you need more than one… —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
We must innovate!
Apr 25, 2018 • 11 min
As modern restaurateurs, we need to innovate always. Don’t get stuck in old ways, be creative, try things, fail…keep going! —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message:…
Technical Listen: New Recording (bear with me)
Apr 10, 2018 • 7 min
Just trying to nail down better quality for everyone. Real content episode tomorrow! —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
How do you stay inspired??
Apr 9, 2018 • 11 min
I know my audio has been up and down, better audio next episode! It’s growing…. Thanks for listening! Comments are welcome! Find the podast @ Apple Podcasts Anchor.FM PocketCasts http://www.facebook.com/cheftony http://www.Twitter.com/cheftony…
The Podcast is growing…want to be a guest?
Apr 8, 2018 • 10 min
Thanks for listening! Comments are welcome! Find the podast @ Apple Podcasts Anchor.FM PocketCasts http://www.facebook.com/cheftony http://www.Twitter.com/cheftony http://www.RestaurantOwnerLessons.com Stitcher Show location…
How does this sound…can I get some feedback?
Mar 31, 2018 • 10 min
I’m recording these using a number of methods…would LOVE your feedback.. Does the background driving noise make you not want to listen? Is is any big deal? Should I “produce” a bit at home? Just fyi, this episode was recorded driving home, but I WAS able…
How important the right ENERGY is to your business…
Mar 30, 2018 • 17 min
Call it “woo woo” or not, I believe the energy around your business is SOOOO important. How you handle yourself, talk with your staff, talk with your guests, even how you “talk” to your restaurant! Hear a few examples of how we’ve gone above and beyond…
What’s all this SOCIAL MEDIA?!
Mar 27, 2018 • 17 min
Even in 2018, restaurant owners don’t really “GET” social media. If you’re in the game, this might be a little “1.0” for you, but hopefully we start to get better conversations around how social media (and email marketing actually) can impact your…
Reservations Part II + “Pick your battles”
Mar 25, 2018 • 14 min
More recap on the reservation situation (see part 1 if that makes no sense) and what battles do you really want to fight?! Thanks for listening! Comments are welcome! http://www.facebook.com/cheftony http://www.Twitter.com/cheftony…
How do you handle Reservations?! and we have a problem.
Mar 24, 2018 • 14 min
For restaurants like ours, reservations are expected… we have always taken them, and also of course take walk ins… But lately since we’re blessed with a lot of business, an issue has come up that we need to address. Listen in and as always, we WELCOME…
What do you do on a SNOW day?? Here are my ideas…
Mar 23, 2018 • 6 min
Yesterdays 5 inches of snow basically kept everyone home, here’s how I brought in over $800 with a simple email. (psst…you can too!) —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice…
What is YOUR inspiration for being in the hospitality biz?
Mar 23, 2018 • 13 min
I share my startup story, and some of what has happened in my current location…what is your story? —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message:…
Best ways to hear feedback from your guests…and a recent “interesting” dining experience for me!
Mar 20, 2018 • 14 min
Hey everyone, in this episode I focus on how a recent dining experience shapes my “feedback loop” and what might benefit you and your restaurants REPUTATION. —- This episode is sponsored by · Anchor: The easiest way to make a podcast.…
Why exactly are you listening?
Mar 20, 2018 • 9 min
I’m always trying to bring knowledge, and really want to interact with everybody who’s listening… Let me know why you’re listening what you doing the comments below…. —- This episode is sponsored by · Anchor: The easiest way to make a podcast.…
It took 8 YEARS??!
Mar 16, 2018 • 8 min
Quick insight due to a table that’s in today…listen in for what took 8 years, pretty amazing. Love to hear your feedback, and incase you want to ask a question or be a guest on the show, leave a comment or download the Anchor app! Thanks for listening,…
How are you creating digital media for your restaurant?
Mar 9, 2018 • 13 min
Lets talk how to shine with your digital media! —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Do you use takeout services like Uber Eats? why or why not?
Mar 6, 2018 • 8 min
Would love to hear your thoughts on takeout services… we love them! —- Send in a voice message: https://anchor.fm/cheftony/message
Quick tip 836:find a handy woman…
Mar 4, 2018 • 3 min
Quick Tip: Find a handy man or woman… —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Quick Tip #237:switch seats!
Mar 4, 2018 • 1 min
—- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message
Beta Episode, how do we handle promotions?
Mar 2, 2018 • 5 min
Great to have a friend calling in a poignant question about promotions… How do we best handle them in the restaurant industry? a little feedback from what I do… Love you hear YOUR thoughts! Chef Tony —- This episode is sponsored by · Anchor: The easiest…
Restaurant Owner Lessons:the Podcast
Mar 1, 2018 • 3 min
I an launching a podcast (shocker) around restaurant owner space! —- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app —- Send in a voice message: https://anchor.fm/cheftony/message