The SoVerve Lounge

The SoVerve Lounge

anchor.fm/soverve
Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!


071 | Welcome to Season 4 + My Experience Podcasting
Jul 2 • 15 min
“Simply put, podcasting as allowed me to connect with my audience on an even deeper level. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with questions. I love it!” ― Stephanie…
070 | Carving Your Niche w/ Realtor Nicole Mickle
Jun 25 • 33 min
“If I could sum up Nicole with only three words it would be: Vibrant, Confident, and Fearless!” ― Stephanie Rubio Nicole Mickle is a Realtor from Orlando, Florida; where she has lived, worked and played her entire life. Her passion lies in helping people…
069 | Summertime and The Livin’s Easy: Marketing in the Summer
Jun 20 • 22 min
“Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November.” ― Stephanie Rubio We’re not a huge fans of marketing during the summer, because let’s face it, who wants to be cooped up working…
068 | Client Qualifying Questions + Mastermind Groups
Jun 4 • 24 min
“Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place.” ― Stephanie Rubio Recently, we shared our thoughts on a client qualifying question over on our Instagram account. You can see the post by…
067 | Pausing the Marketing to Find Inspiration
May 30 • 11 min
“Consistency only works if you are intentional, purposeful, and if it’s filling you in business (and life). Say no to overwhelm and redefine what consistency mean to you.” ― Stephanie Rubio A couple of weeks ago, I made the decision to pause our marketing…
066 | Personal Brand Storytelling w/ Jasmine Chanelle
May 23 • 43 min
“Watching Jasmine’s story evolve has been such a treat to watch. I’ve seen her go from YouTuber (which she still is) and corporate worker, to a thriving small business owner, wife, and mother. How she manages to do it all, while still telling her story…
065 | 3 Tips to Prune Your Marketing This Spring
Apr 25 • 20 min
“Know what you’re good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort.” ― Stephanie Rubio While you’re busy doing all of the things and…
064 | Faith-Based Marketing w/ Tiffany Marshall
Apr 18 • 23 min
“Truly purposeful brands can change the world while driving fantastic business results.” ― Michelle Keaney Tiffany works daily to combat the battle that many small business owners and ministries face – creating content. Your social media platforms need to…
063 | Springtime Email Re-Engagement Campaign
Apr 11 • 18 min
“If you’ve been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a “Hi!” You better show up with flowers and chocolate too.” ― Stephanie Rubio Whether it’s because you have neglected your email list…
062 | Rejuvenating Your Marketing Strategies for Spring
Apr 7 • 19 min
“Let’s be frank: You can’t do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your marketing strategies.” ― Stephanie Rubio Keeping in track with our Springtime theme, it’s important to us that…
061 | Community Responsibility w/ Cassia Marina
Mar 29 • 23 min
“In a world of lies and liars, an honest work of art is always an act of social (community) responsibility.” ― Robert McKee Cassia Marina is a digital brand strategist & stylist that creates brand identities, online homes & social media styling for…
060 | How Important is Your Instagram Grid?
Mar 28 • 19 min
“Your Instagram grid, the nine photo grid, is nothing more than your Instagram Blog. It features what you’ve been up to, where, and with who.” ― Stephanie Rubio The answer? Very important. It’s so important that we decided to dedicate an entire episode…
059 | Why Your Instagram Bio is Crucial to Your IG Success
Mar 28 • 20 min
“You never get a second chance to make a first impression.” ― Andrew Grant What’s in a bio and why does it matter on a platform like Instagram? The truth remains that like most things, your Instagram bio is first piece of value content that you share with…
058 | Let’s “Spark Joy” into Your Social Media
Mar 5 • 16 min
“Keep only those things that speak to your heart. Then take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle.” ― Marie Kondo We are sparking joy into your social media this month, by bringing you…
057 | Brand Alignment + Partnerships w/ Kae Whitaker
Feb 26 • 23 min
“In a brand partnership, you need to feel like you’re in a warm comfortable pair of shoes. If you don’t feel that, your fans and followers will be able to tell.” - Bill Wetmore Kae Whitaker is the owner and CEO of Kae Whitaker Solutions. With over 10…
BONUS | Content Mapping + The Bigger Picture
Feb 12 • 29 min
“Content is fire. Social media is gasoline.” - Jay Baer Content mapping focuses on content development based on the intention of your prospects. To do this, you need to understand the basic stages of the purchase (or buyer) journey: Awareness,…
056 | Brand Partnerships in Marketing
Feb 5 • 12 min
“Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.” - Mattie Stepanek There is power in partnerships, period. It doesn’t need to be said, because that is a fact we all know and understand. However, the types of…
055 | What 2018 Taught Us About Adaptability in Marketing
Jan 15 • 26 min
“Within five years, if you’re in the same business you are in now, you’re going to be out of business.” - Peter Drucker That quote has stuck with me all throughout 2018 and it is the reason why diversity in our marketing efforts is so incredibly…
054 | Welcome to Season 3 & What to Expect From The Podcast in 2019
Jan 8 • 13 min
We are officially in our third season here at The SoVerve Lounge Podcast and we’re just thrilled to bring you more usable content, kick-ass interviews, and innovative solutions to the everyday problems that small business owners and entrepreneurs (like…
053 | Rewinding to Your Favorite Episode of 2018
Dec 25, 2018 • 19 min
As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of content published is for you, and…
052 | 2019 (Digital) Marketing Trends
Dec 18, 2018 • 18 min
Today, we’re covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we’re diving into the why’s and how of each. Here are a…
051 | Our Annual Marketing Retreat & Why You Need One Too!
Dec 4, 2018 • 18 min
Somewhere between the last helping of leftover turkey and the “official” beginning of all the wonderful Christmas celebrations we hosted our annual marketing retreat. This is a tradition that we have held since the year I launched the business and it has…
050 | Year-End Client/Customer Retention Strategies
Nov 20, 2018 • 16 min
A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In this podcast episode, I cover these and strategies. While some of them may not apply to you, the point…
049 | How to Participate in Small Business Saturday
Nov 13, 2018 • 10 min
Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. Originated by American Express in 2010, Small Business Saturday has grown to be a fond holiday celebrated…
048 | Leveraging Customer Reviews During The Holidays
Nov 6, 2018 • 18 min
Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the holidays to maximize year-end sales…
047 | Last Minute Marketing Strategies + Free Shipping Day
Oct 30, 2018 • 27 min
Worried you’ll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing campaign? No worries! Create a quick and easy strategy to target last-minute shoppers and procrastinators. Check…
046 | Pinterest Marketing w/ Cara Chace
Oct 23, 2018 • 40 min
This week, we are joined by the fabulous Cara Chace, a Pinterest Rockstar who has not only influenced us - here at SV - but also countless of other online marketers, entrepreneurs, and small business owners worldwide. Cara is a Pinterest Marketing…
045 | Launching The SoVerve Gives Program, Nationwide
Oct 16, 2018 • 17 min
“No one is useless in this world that lightens the burdens of others.” - Charles Dickens I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it’s doors to nonprofits nationwide starting January…
044 | Creating The Best Content During The Holidays
Oct 9, 2018 • 13 min
There is a heightened need to simply put, create better content during the holiday season. With the four tips, we provide you in this episode, you will be well on your way to creating powerful content pieces for your social media marketing. Need a few…
043 | 3 Holiday Marketing Tips B2B’s Can Learn From B2C’s
Oct 2, 2018 • 13 min
Utilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick-off a prosperous 2018 holiday sales season. Need a few marketing tips to get your strategies in order before the holiday…
042 | Our Favorite Holiday Season Marketing Tips
Sep 18, 2018 • 15 min
Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don’t forget to check out our marketing blog at soverve.com/blog for more holiday marketing goodness. Follow us on Instagram at instagram.com/_soverve for…
041 | Why Your Brand Should Get Involved In Giving Tuesday
Sep 11, 2018 • 20 min
Give your brand values life by partaking in this year’s annual Giving Tuesday campaign. Whether it’s an environmental cause or a social cause, there is a charitable organization that can use the brand awareness you can provide. For more information on…
040 | Ending The Year On A Strong & Profitable Note
Sep 4, 2018 • 18 min
Four tips on how you can achieve a strong and profitable Q4 in your business! Dive in, take notes, then execute!! Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
039 | Influencer Marketing w/ Kandice Guice
Aug 28, 2018 • 23 min
This week, we are joined by the very lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women’s empowerment. Kandice Guice is best known as a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides…
038 | User Generated Content Done Well
Aug 21, 2018 • 18 min
What is user-generated content and how you can start utilizing UGC’s in order to continue to expand your content, while creating community and brand advocacy! Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our…
037 | Diversifying Your Content Efforts
Aug 14, 2018 • 12 min
A well rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your various audience members. No one client or customer is the same and the…
036 | Why You Struggle With Content Creation
Aug 8, 2018 • 16 min
Still struggling with creating content for your small business? You’re not the only one. There are a lot of small business owners who are still posting day to day with no content schedule, and no real alignment with their marketing objectives. In today’s…
035 | Video Marketing Tips w/ Guest, Elle Jones
Jul 31, 2018 • 48 min
This week, we are joined by the very talented Elle Jones of ELLEvate NOW!™️ Creative Agency, a luxe personal branding & film. Elle’s team specializing in video marketing for the modern storytellers. Today, we are discussing tips for you to start utilizing…
034 | The Technical Side of Using IGTV
Jul 24, 2018 • 15 min
We get it, IGTV is this fun and exciting new platform that you are just ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today’s episode, we are covering our top technical tips for…
033 | Video Content: How to create massive value!
Jul 17, 2018 • 17 min
Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content, but to create massive value for…
032 | Video Marketing: Why it scares small business owners!
Jul 10, 2018 • 16 min
It is about time to stop being scared of video and it’s time to start considering it as a heavyweight contender in your marketing mix! First, let’s discuss why it is that you are scared and getting you some real answers to the reasoning as to why you are…
031 | IGTV: Should you be an early adopter?
Jul 3, 2018 • 15 min
Everyone is talking about IGTV, but the real question is should you be using it and why? As a platform, Instagram has been growing by leaps and bounds. As a small business owner, it is at this very moment when you should be utilizing new tools like these…
030 | Brand Vision & Instagram Marketing
Jun 26, 2018 • 18 min
Every successful business has a backing of an incredible brand. A successful brand understands the importance of a clear brand vision; the brand’s purpose, the brand’s future goals and objectives, and the brand’s values. Mix all three, then you have what…
029 | Bonus Episode! Instagram Algorithm - The Facts
Jun 21, 2018 • 21 min
Finally, Instagram gave us the nitty-gritty on their algorithm. We dive into how it is that the algorithm works, how it “ranks” your content and best of all the answer to the age-old question “is the Instagram shadowban real?” Listen up to find out!…
028 | Brand Personality & Instagram Marketing
Jun 19, 2018 • 21 min
In this week’s episode, we are uncovering the dynamics behind building an authentic brand that has a lot of personality - we are talking Texas big! This doesn’t mean that your brand is going to reflect you as the owner, manager, CEO, but it will mean that…
027 | External Brand Alignment & Instagram Marketing
Jun 5, 2018 • 21 min
We’ve talked about the topic of authenticity at length via our socials, but never have we touched base on the importance of external brand alignment on a platform like Instagram. In this episode, we cover how to be more authentic in your messaging through…
026 | May 2018 Instagram Updates
May 15, 2018 • 18 min
We’re so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing feature, the platform is really setting the stage to not only become your favorite platform, but to…
025 | The Case Against Buying Likes/Followers on Instagram
May 8, 2018 • 16 min
There is nothing new about this topic. We have danced around it often on social media, but it wasn’t until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform. In…
024 | Optimizing Your Instagram Profile for Success
May 1, 2018 • 22 min
When was the last time you audited your Instagram profile for conversions and success on the platform? How effective is your profile in letting visitors know what you do, who you do it for, why you do it and where you do it from? Answer these questions in…
023 | Instagram Stories: The Secret Sauce
Apr 24, 2018 • 15 min
On August 2, 2016, social media marketers everywhere rejoiced! Instagram had finally adopted a “Snapchat like” feature that would allow everyone to share their daily “Story” in 10-second increments. Flash forward to 2018 and Instagram without Stories…
022 | 5 Ways To Increase Engagement on Instagram
Apr 17, 2018 • 16 min
Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community…
021 | Curated Instagram Feeds
Apr 10, 2018 • 15 min
Nothing beats a beautifully curated Instagram feed, but there is a lot more than meets the eye where beautiful flat lays are concerned. From brand strategy to color psychology, curated Instagram feeds speak to a brand’s core value more than they do to…
020 | Instagram Myths Debunked
Apr 6, 2018 • 14 min
Ever heard of those crazy Instagram tales that are “keeping you from growing your account?” We have as well. In this episode, we cover a few Instagram myths and bring the whole truth. | Follow us on Instagram @_soverve for more deets and subscribe to our…
019 | Getting Creative & Content Creation
Mar 27, 2018 • 5 min
To be creative at creating content for your social media, email marketing, blog, or even live videos, you need to be unique and unique to your brand. | For More Information: bit.ly/sovervelinks
018 | Finding Success in Social Media w/ Engagement
Mar 20, 2018 • 5 min
Engagement on social media may seem elusive, but it can be easily achieved by producing content people enjoy! | For More Information: bit.ly/sovervelinks
017 | Maximizing Your Social Media for Email Marketing
Mar 13, 2018 • 4 min
How are you utilizing content on social media to drive traffic back to your email newsletter? | For More Information: bit.ly/sovervelinks
016 | Consistency Trumps Frequency
Mar 6, 2018 • 4 min
Being consistent will always be more important than being frequent. When it comes to digital marketing, consistency is key! | For More Information: bit.ly/sovervelinks
015 | FB & Chatbots
Feb 28, 2018 • 4 min
Utilizing Facebook Messenger chatbots as a way to generate more organic engagement with your audience on the platform.
014 | FB & Advertising Budget
Feb 27, 2018 • 5 min
Facebook Algorithm Change: Part Two - Increasing your advertising budget and thinking like a media company.
013 | Facebook & Your Marketing Mix
Feb 27, 2018 • 4 min
Facebook Algorithm Change: Part One - Diversifying your marketing mix.
012 | Content Personality
Feb 27, 2018 • 4 min
Part Four of our 2018 Content Marketing Trends! In this episode we are talking about all things “content personality.”
011 | Content Focus
Feb 27, 2018 • 4 min
Part Three of our 2018 Content Marketing Trends! In this episode we are talking about all things “content focus.”
010 | Expanding Your Content
Feb 27, 2018 • 4 min
Part Two of our 2018 Content Marketing Trends! In this episode we are talking about all things “content expansion.”
009 | 2018 Content Marketing Trends
Feb 27, 2018 • 4 min
Part One of our 2018 Content Marketing Trends! In this episode we introduce our December mini series.
008 | Email Marketing, pt. 4
Feb 27, 2018 • 5 min
Three, common, email marketing fails.
007 | Email Marketing, pt. 3
Feb 27, 2018 • 4 min
How to build your email list fast and as quickly as possible!
006 | Email Marketing, pt. 2
Feb 27, 2018 • 5 min
How to increase the engagement with your email list subscribers.
005 | Email Marketing, pt. 1
Feb 27, 2018 • 5 min
Why you need to start implementing an email marketing strategy for your small business.
004 | Digital Marketing pt. 3
Feb 27, 2018 • 5 min
Three reasons why your digital marketing strategy is failing.
003 | Digital Marketing, pt. 2
Feb 27, 2018 • 5 min
Three key elements that you need in order to build out a digital marketing strategy.
002 | Digital Marketing, pt. 2
Feb 27, 2018 • 2 min
Three reasons as to why you need to implement a digit marketing strategy in your business.
002 | Digital Marketing, pt. 1
Feb 27, 2018 • 3 min
Three reasons why you need a digital marketing strategy as a small business owner.
001 | Station Intro
Feb 27, 2018 • 1 min
Hello, everyone! Here’s what you can look forward to on our Anchor.fm podcast, The SoVerve Lounge.