Marketers In Capes with G-CMO

Marketers In Capes with G-CMO

buchman.co.il
Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well….and all in just about ten minutes. And Season 2 takes it to the next level, recording together with the G-CMO Forum, a community of Israel’s top CMO’s from global companies. [Learn more at buchman.co.il]


Scaling with (Almost) Accidental Exclusivity - Gaurav Vohra, Head of Growth @ Superhuman
Mar 31 • 10 min
Superhuman has defined a new category of luxury SaaS. They take something we all use - email - and transform it into an incredible experience. And their brand reflects it. In this episode, I speak to Gaurav Vohra, a founding Superhuman team member and…
The 100K Member Community-Driven Brand with Nadia Hitman from JoyTunes
Mar 1 • 12 min
When a small startup is recognized at Facebook F8 for building a killer community, when mother’s share their five year old’s piano videos, and when a brand hits both Apple and Google’s app of the day, you know something’s up. That something is Nadia…
Data, Video and the Battle for Attention [Hila Shitrit Nissim @ Promo.com]
Jan 19 • 13 min
The internet today is a fierce battleground. As millions of companies fight for attention, just getting the first two or three seconds from a user is getting harder and harder. In this interview, Hila Shitrit Nissim, the VP Communication at Promo.com and…
Marketing like a Three Year Old with Ran Avrahamy, CMO at Appsflyer
Dec 26, 2019 • 11 min
Ran Avrahamy has grown AppsFlyer’s marketing team from one - himself - to 70 strong, as the company itself grew to over 800 employees around the world. The analytics powerhouse has squarely set its goal on complete brand ubiquity, with a serious focus on…
Building a Zesty, Retention-Focused Movement with Yam Regev of Zest
Dec 3, 2019 • 12 min
In this epic podcast, Yam Regev, the cofounder of Zest, former CMO at Webydo, and expert Ouzo drinker, shares the specifics on capturing a massive community of over 140,000 diehard marketing evangelists. We discuss the value of a retention-based…
Pizza, Product Rosetta Stones, and Freemium Conversions
Nov 18, 2019 • 10 min
You know when a podcast host only talks about Gilmore Girls and Pizza, while the guest sneaks in actual marketing tips? In this episode, Josh Slone, a content marketer-gone-product marketer at Gist, talks about how to bridge product development with what…
You’re (Probably) Doing Video Marketing Wrong with Sivan Felder from Two Head Consulting
Oct 7, 2019 • 8 min
This podcast episode started when I couldn’t stop watching a video I saw on Facebook. Because Sivan Felder and her business partner (and brother!), Barak at Two Head Consulting, have gotten social media videos down to a formula. So very much unlike my 8th…
Listen Twice, Market Once - E. 20: Joel Gaudeul, CMO of Mention
Sep 9, 2019 • 8 min
Marketers are annoying. Since our job is getting in people’s heads, we start to feel like we know everything. But unless you’re Dr Doolittle or Mel Gibson in What Woman Want, you don’t. You really, really don’t. In episode 20 (woot!) of Marketers in…
How To Win Email Friends and Influence Inboxes (E19: David Charest @ ConstantContact)
Aug 13, 2019 • 7 min
Email marketing. With zero research and likely-misplaced confidence, I’m comfortable calling it one of the oldest but most successful forms of digital marketing. Like a pterodactyl with lasers, it’s stayed on top by evolving. So in this episode of…
Cash-Worthy Content And Five-Word Show Booths (E18: Udi Ledergor @ Gong.io)
Jul 24, 2019 • 9 min
Between Q2 and Q3 of 2019, Gong.io grew their LinkedIn followers by 70%. And it’s hard to find any conversation across sales or marketing professionals on LinkedIn that doesn’t reference them. Because their content is that good. It scrolls though like an…
Lessons from the BBC on Tech Storytelling with Erica Marcom from Aleph VC E. 17
Jul 8, 2019 • 6 min
Show Notes Intercom, Slack, Hubspot, LinkedIn and other phenomenal B2B companies all have a new role. And it has to do with story-telling. In this episode, we talk to Aleph VC’s new head of marketing and messaging, Erica Marom, a BBC journalist gone tech…
How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]
Jun 3, 2019 • 7 min
You know what’s worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional…
The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]
Apr 15, 2019 • 8 min
Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I’m on a horse, right? I grew up with that ad and it was one of my key inspirations for getting into the marketing space. Which is why I was so pumped to host Eric Kallman,…
One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]
Mar 28, 2019 • 7 min
My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part). In this episode, Austin explains why…
What Wistia’s $111,000 Videos Mean For Marketers.
Jan 22, 2019 • 7 min
Mo money, more videos? What if you could drop over $100,000 to test if video production value impacts ROI? And if it’s not all about production, what else drives views, reads, and sales? I got Andrew Capland, Wistia’s marketing director, to dive deep on a…
Content. Not Just A Marketing Thing. Guest: Steli Efti, Close.io
Jan 9, 2019 • 5 min
Content is typically the domain of very, very cool marketers (like us, right?). But Steli Efti, the CEO of Close.io, is building a sales-driven CRM machine by leveraging content across the funnel. This guy gets it; he’s written a baker’s dozen of sales…
Newsjacking: How Soybeans Make Headlines
Dec 17, 2018 • 5 min
In just five minutes…you’ll dive deep into how a combination of data, storytelling, and emotions can take even the most boring story - trade tariffs - and secure press mentions across Quartz, Reuters, and others, all based on real-world experience from…
Typeform’s 240 Second Journey to Google’s Page 1
Dec 4, 2018 • 9 min
In episode 10 of Two Minute Marketing (which is actually almost ten minutes long), we dive into customer acquisition with the head of Typeform’s acquisition team, Jake Stainer. We hit three-letter acronyms hard, discussing SEO strategies (quick summaries…
How The Kings of SEO Do Content with Tim from Ahrefs (TMM E09)
Nov 20, 2018 • 5 min
Like Luke and Darth, blue dress or gold dress, SEO vs content is a debate that tends to polarize. But in this interview with Tim Soulo, the head of marketing at ahrefs.com, it turns out that it might not be so complicated. Tim shares the content strategy…
The Process That Makes CRO Actually Work
Aug 2, 2018 • 6 min
Any monkey can change button colors. But for CRO (conversion rate optimization) to work, it needs a rigorous process. You know who has one? Talia Wolf, the founder of GetUplift. Tune in to learn why you shouldn’t listen to your grandfather, what CRO best…
Toilets, Toothpaste, and Don’t Open This Email: Matthew Smith, Founder of Really Good Emails
Jul 2, 2018 • 6 min
Over 280 billion emails are thought to be sent every single day. Which makes it hard to get yours opened when you need it to be opened. So I went to the person who clearly knows that makes an email good, Matthew Smith, a design and customer experience wiz…
How Data Guided Mixpanel To Perfect Homepage Copy (Ep. 06)
Jun 4, 2018 • 6 min
This episode happened because Mixpanel’s website messaging moved me on a whole other level (the subject line in my email to them was “Your website is poetry.”) So I got them on TMM to figure out how they actually did it. Amelia Salyers, who runs corporate…
Nailing the Niche with Todoist’s Brenna Loury (E05)
May 23, 2018 • 5 min
In this episode, we talk to Brenna Loury about how Toidoist became such a runaway success in the incredibly crowded productivity space. We also talk about real practical manifestations of positioning and early-stage growth, all on a budget.
Donuts and Practically Free Super Bowl Ads (Ep. 04)
Apr 2, 2018 • 4 min
This episode explores the concept of triggers, internal or external drivers that make us tick. Kicking off with some deliciously smelling donuts, we talk to the former head of Volvo North America and learn how the best car Super Bowl advertisement ever…
Touch Up Paint & Growth Hacks (Or Not) With Rand Fishkin (Ep. 03)
Mar 16, 2018 • 4 min
This episode, featuring Rand Fishkin (aka the godfather of SEO), drills down on growth hacks and their role as part of a comprehensive marketing strategy. Rand also shares the core channels that Moz leveraged to scale. And boy, did those do the trick.
Carpenters, Chatbots, and Selling the Result (Ep. 02)
Mar 5, 2018 • 3 min
David Cancel, the CEO of Drift, shares how differentiating from thousands of competitors isn’t just about your product….and what it is that customers actually want.
Two Minute Marketing: License Plates
Feb 26, 2018 • 2 min
Two minutes (or so) of marketing insights, inspired by the real world. This first episode focuses on two important marketing concepts to pick up from license plates. Check out buchman.co.il for more marketing thoughts