Marketers In Capes

Marketers In Capes
Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. [Learn more at]
The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]
Apr 15 • 8 min
Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I’m on a horse, right? I grew up with that ad and it was one of my key inspirations for getting into the marketing space. Which is why I was so pumped to host Eric Kallman,…
One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]
Mar 28 • 7 min
My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part). In this episode, Austin explains why…
What Wistia’s $111,000 Videos Mean For Marketers.
Jan 22 • 7 min
Mo money, more videos? What if you could drop over $100,000 to test if video production value impacts ROI? And if it’s not all about production, what else drives views, reads, and sales? I got Andrew Capland, Wistia’s marketing director, to dive deep on a…
Content. Not Just A Marketing Thing. Guest: Steli Efti,
Jan 9 • 5 min
Content is typically the domain of very, very cool marketers (like us, right?). But Steli Efti, the CEO of, is building a sales-driven CRM machine by leveraging content across the funnel. This guy gets it; he’s written a baker’s dozen of sales…
Newsjacking: How Soybeans Make Headlines
Dec 17, 2018 • 5 min
In just five minutes…you’ll dive deep into how a combination of data, storytelling, and emotions can take even the most boring story - trade tariffs - and secure press mentions across Quartz, Reuters, and others, all based on real-world experience from…
Typeform’s 240 Second Journey to Google’s Page 1
Dec 4, 2018 • 9 min
In episode 10 of Two Minute Marketing (which is actually almost ten minutes long), we dive into customer acquisition with the head of Typeform’s acquisition team, Jake Stainer. We hit three-letter acronyms hard, discussing SEO strategies (quick summaries…
How The Kings of SEO Do Content with Tim from Ahrefs (TMM E09)
Nov 20, 2018 • 5 min
Like Luke and Darth, blue dress or gold dress, SEO vs content is a debate that tends to polarize. But in this interview with Tim Soulo, the head of marketing at, it turns out that it might not be so complicated. Tim shares the content strategy…
The Process That Makes CRO Actually Work
Aug 2, 2018 • 6 min
Any monkey can change button colors. But for CRO (conversion rate optimization) to work, it needs a rigorous process. You know who has one? Talia Wolf, the founder of GetUplift. Tune in to learn why you shouldn’t listen to your grandfather, what CRO best…
Toilets, Toothpaste, and Don’t Open This Email: Matthew Smith, Founder of Really Good Emails
Jul 2, 2018 • 6 min
Over 280 billion emails are thought to be sent every single day. Which makes it hard to get yours opened when you need it to be opened. So I went to the person who clearly knows that makes an email good, Matthew Smith, a design and customer experience wiz…
How Data Guided Mixpanel To Perfect Homepage Copy (Ep. 06)
Jun 4, 2018 • 6 min
This episode happened because Mixpanel’s website messaging moved me on a whole other level (the subject line in my email to them was “Your website is poetry.”) So I got them on TMM to figure out how they actually did it. Amelia Salyers, who runs corporate…
Nailing the Niche with Todoist’s Brenna Loury (E05)
May 23, 2018 • 5 min
In this episode, we talk to Brenna Loury about how Toidoist became such a runaway success in the incredibly crowded productivity space. We also talk about real practical manifestations of positioning and early-stage growth, all on a budget.
Donuts and Practically Free Super Bowl Ads (Ep. 04)
Apr 2, 2018 • 4 min
This episode explores the concept of triggers, internal or external drivers that make us tick. Kicking off with some deliciously smelling donuts, we talk to the former head of Volvo North America and learn how the best car Super Bowl advertisement ever…
Touch Up Paint & Growth Hacks (Or Not) With Rand Fishkin (Ep. 03)
Mar 16, 2018 • 4 min
This episode, featuring Rand Fishkin (aka the godfather of SEO), drills down on growth hacks and their role as part of a comprehensive marketing strategy. Rand also shares the core channels that Moz leveraged to scale. And boy, did those do the trick.
Carpenters, Chatbots, and Selling the Result (Ep. 02)
Mar 5, 2018 • 3 min
David Cancel, the CEO of Drift, shares how differentiating from thousands of competitors isn’t just about your product….and what it is that customers actually want.
Two Minute Marketing: License Plates
Feb 26, 2018 • 2 min
Two minutes (or so) of marketing insights, inspired by the real world. This first episode focuses on two important marketing concepts to pick up from license plates. Check out for more marketing thoughts