Stop Marketing Now - with Tobin Slaven

Stop Marketing Now - with Tobin Slaven

anchor.fm/tobinslaven
Stop marketing now - and do this instead with Tobin Slaven, is a discussion about how online communities, social influencers, and even nonprofits, earn more revenue by advertising less to their audiences.
E47: Beware of the Leg Humpers
Dec 12 • 8 min
Last episode of 2018, and I go on a rant about the “leg humpers” and the folks who are willing to burn relationships, all in the name of getting the almighty sale. There is an alternative way - through preeminence.
E46: How often you should send your email newsletter (and why)
Dec 5 • 9 min
In this episode we talk about the implications of how often you send your email newsletter. Is being top of mind 1-2x a year enough for you? And the secret to getting 2-3x your current open rates.
E45: Two useful tips to reach and engage more people with your posts
Dec 3 • 9 min
How do you get your audience to pay attention to your posts? Today’s episode shares a couple of useful resources that I am using (one book, and one tool) that make it easier and more compelling when you post.
E44: What is a scotoma, and why should you care?
Nov 15 • 8 min
Let’s take a minute to talk about scotomas, or blindspots on the brain. How are the created, and more importantly - how can you remove them?
E43: How To Get The Most Effective Sharing On LinkedIn
Nov 12 • 11 min
Are you sharing your content on LinkedIn? Want to know how you could reach 10x more people, with one slight adjustment in your sharing? That’s the topic of today’s episode of the Stop Marketing Now podcast.
E42: Special Edition: What Is Conversational Copy?
Nov 8 • 9 min
In this episode of Stop Marketing Now - I recorded a short piece of background on conversational copy for our paid coaching group. And I am sharing that background with the podcast audience today. What is conversational copy, and why does it matter? Let’s…
E41: What To Do When You Feel Like You Are Struggling
Oct 27 • 5 min
In this episode of the Stop Marketing Now podcast, we talk about that feeling (many entrepreneurs wrestle with this) of scuffling along, and not making the progress we want. Not winning and feeling frustrated. So I dig into my past as a former basketball…
E40: Sharing The John Rowley Story
Oct 17 • 9 min
Special edition of the podcast. This past weekend I had the opportunity to hear John Rowley speak at a business event in NC. Here are several of my top takeaways. Never heard of John Rowley? Neither had I - but here is a link to his book and his amazing…
E39: [Part 5 of 5] The 5 Pitfalls To Avoid On LinkedIn
Oct 9 • 5 min
In this last episode of the 5-Part series, we wrap up with how NOT to be seen as the “bad date” experience on LinkedIn.
E38: [Part 4 of 5] Being A Good Neighbor On LinkedIn
Oct 8 • 8 min
In Part 4 of 5, we talk about what it means to be a good neighbor on LinkedIn, and the traps you need to avoid that will sink your ability to get new clients from LinkedIn.
E37: [Part 3 of 5] The 5 Pitfalls To Avoid If You Want To Use LinkedIn To Get New Clients
Oct 5 • 5 min
In this episode [part 3 of 5] we talk about Sales Navigator - should you get it, what it will do for you - and one surprising way to use it that you probably didn’t expect.
E36: [Part 2 of 5] The 5 Pitfalls To Avoid On LinkedIn
Oct 4 • 6 min
Want more clients from LinkedIn? As part of that 5 part series, we cover the most important things you need to know - the pitfalls to avoid and the traps that will keep you from connecting with your ideal clients.
E35: [Part 1 of 5] The 5 LinkedIn Pitfalls To Avoid
Oct 3 • 5 min
In part one of this five part series, we talk about the conditions that could actually get your profile restricted. Not good! Avoid these traps if you are ramping up your client getting machine on LinkedIn.
E34: How do you get people to stop and pay attention?
Oct 3 • 5 min
In this episode, we talk about the difference between your “offering” and your “offer” - and how one will lead to new clients paying attention while the other leads to more frustration (being ignored).
E33: How To Get Over Procrastination With This Hack
Sep 12 • 6 min
In this episode of the Stop Marketing Now podcast, I share a simple hack I have been using to get myself OUT of procrastination mode, and INTO winning my day by building momentum.
E32: Stop Marketing Now - How Often Are You Emailing?
Aug 15 • 8 min
Special edition of the Stop Marketing Now podcast as I was sharing this little “morning math” exercise with my Masterclass. It might interest you to know how much reach you are actually getting with your email newsletters.
E31: Stop Marketing Now - Who Owns Your Audience?
Aug 13 • 7 min
In this episode, we talk about hijacking the latest news about controversial figure Alex Jones - but we are not talking politics. We are talking about what to do when the gatekeepers lock you from the audience you’ve built on their platforms.
E30: Stop Marketing Now - the REAL size of your audience
Aug 1 • 9 min
How big is your audience really? It’s not the number on the screen that you THINK you have… what is the real test of audience size (and value)? It’s the 1st of the month and I am back with the Stop Marketing Now podcast… after a month-long hiatus.
How To Create Audience Building Lead Magnets
Jun 13 • 12 min
Stop Marketing Now: Podcasting today about building your audience with lead magnets that feel “safe” for new and cold connections
May 25th Means GDPR Deadline Day
May 25 • 9 min
Is your inbox getting slammed with GDPR notices? What does all this mean? Let’s break down the implications of GDPR in 10 minutes or less.
[Step 5of5]Simple steps to increase the value of your list
May 21 • 15 min
In this final episode of the podcast, we wrap up the 5 simple steps to increasing the value of your list, your subscribers, and audience - with ideas that generate additional streams of income above and beyond your current business model.
[Step 4 of 5]Simple Steps To Increase The Value Of Your List
May 17 • 7 min
[Step 4 of 5] Simple Steps To Increase The Value Of Your List & Subscribers. Stop Marketing Now… and do this instead. What is the “this” that I am referring to - that’s the topic of today’s cast. Let’s have a conversation about it.
[Step 3 of 5] Simple Steps To Increase Value Of Your List
May 16 • 8 min
[Step 3 of 5] Simple Steps To Increase The Value Of Your List and Subscribers: How can you raise the value of your subscribers from $1 per month or more? We are putting together 5 simple steps to help you.
[Step 2 of 5] Simple Steps To Grow The Value Of Your List
May 15 • 4 min
In this episode we cover [Step 2 of 5] Simple Steps To Grow The Value Of Your Subscribers To One Dollar Per Month (Or More)
[Step 1 of 5] Simple steps to grow the value of your list
May 14 • 5 min
In this episode [Step 1 of 5] Simple steps to grow the value of your subscribers to $1 per month (or more)
Giving your readers ONE good reason to stick around
May 8 • 6 min
In this episode, we talk about the launch of the List Building Bootcamp, and the first challenge to give readers that ONE good reason to subscribe and stick around (with examples) .
Relationship Banking - Building a balance to draw upon
May 2 • 9 min
In this episode of Stop Marketing Now, we talk about how Givers-Get, and what happens when you give first and give regularly, to create a balance of trust with your audience. Remember that the grass is greener where you water it, so top marketing and…
[Part 5 of 5] Launching the List Building Bootcamp
Apr 27 • 9 min
In this final part of the 5-part series, we talk about the launch of the upcoming (May 2018) List Building Bootcamp… a 10 Day Challenge (free) for folks who want to build their list, build deep and meaningful relationships, and monetize those connections…
[Part 4 of 5] What is it that I actually do?
Apr 24 • 12 min
What is it that I actually do? I didn’t have a good answer to that question for a long time, and it showed. My business wasn’t progressing the way I wanted it to. But I have a very specific answer now… and learning to find that answer has put things on a…
A Morning Rant About Takers (can you tell I am mad?)
Apr 20 • 5 min
We interrupt the Stop Marketing Now! 5-Part Series, to bring you this morning rant. Are you a taker, or a builder? Stop trying out outspend your competition, and maybe you could just out-friend them instead…
[Part 3 of 5] Answering questions about list building…
Apr 18 • 8 min
[Part 3 of 5] Answering questions about list building & monetization… what happens if you don’t have a list? Or what if you don’t have a product or service to sell yet? Turns out you can still get results with conversational list building.
[Part 2 of 5] A five-figure launch after zero sales before…
Apr 12 • 9 min
In this episode of the Stop Marketing Now podcast, I share the story of two clients (Scott and Stefani) who are Instagram Influencers who struggled to sell their coaching program - until we made two slight shifts in how they presented their offer… which…
[Part 1 of 5] They say the money is in the list… right?
Apr 5 • 6 min
[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?” 🤔🤔 👉 A buck gets you ten, you have… It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who…
Want This Free List Building Bootcamp Mini-Course?
Mar 29 • 3 min
When I shared my presentation at Social Media Breakfast a few days ago, one thing I forgot to add was the invitation to the email mini-course (free) called the List Building Bootcamp that I am working on. It will be a 10 day, 10 minutes a day challenge,…
List Building & Monetization For Non-Profits (SMBME)
Mar 28 • 40 min
This is a redux of my presentation last week to Social Media Breakfast Maine in Portland, where I was asked to speak about list building and monetization for non-profits. But these ideas (adding an informational business model) works not only for…
Why Your Marketing Shouldn’t Stop Just Because…
Mar 20 • 4 min
On this episode of the Stop Marketing Now Podcast (and do this instead) with Tobin Slaven, we talk about why your marketing shouldn’t stop just because they become a customer. In fact, there are 3 really good reasons to keep building the relationship. Can…
Every Business Starts As A Monologue - But Then This Happens
Mar 19 • 3 min
Join me on the #StopMarketingNow - Do This Instead podcast with Tobin Slaven as we talk about “conversational list building” - what it is and why it matters to your business.
The most improbable of games might mean more…
Mar 2 • 2 min
I woke up this morning and this post just spilled out of me onto my keyboard. It is a story of an remarkable game and so much more. Hope you enjoy the written post here: https://www.facebook.com/brandyouworld/posts/1821919834525392
The Bad Marketing Honeypot Is Brilliant
Mar 1 • 4 min
You have to hear this quick story about TrickAJournalist.com and how a “bad marketing honeypot” became a brilliant marketing move for CRM software provider HighRise.
They say the money is in the list - even without selling!
Feb 28 • 8 min
In this episode of the Stop Marketing Now podcast, we talk about six creative ways to monetize an audience or list (plus a bonus), above and beyond whatever products or services you currently sell.
The Blocking & Tackling of List Building - The Fun Way!
Feb 26 • 5 min
Blocking and tackling means setting the right foundation in place. In this short episode we talk about 4 ways you can get a bigger list and better results with your list building. #StopMarketingNow More info at http://TobinSlaven.com
Weekly Recap and Question About Content Creation
Feb 23 • 3 min
We do a quick recap of this week’s episodes and then answer a question about how to make content creation easy and fun.
The Money Is In The List - But They Don’t Tell You This…
Feb 22 • 6 min
In this latest episode of the Stop Marketing Now podcast with Tobin Slaven, I talk about how they often say, the “money is in the list” but they are not telling you about these other unfair advantages.
“Beast Mode” For Business
Feb 21 • 4 min
Did you know you can tap into “Beast Mode” in your digital marketing? Here’s what that means…
Tourney week and playing games
Feb 19 • 17 min
Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life •…
Alignment Engine Story
Feb 16 • 17 min
Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine