The Hard Corps Marketing Show

The Hard Corps Marketing Show

hardcorpsmarketing.podbean.com
Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.
Marketing Automation Expertise - Pierce Ujjainwalla - Hard Corps Marketing Show #54
Dec 6 • 77 min
Every killer marketing campaign should start off with a well structured and strategic plan from its inception. That’s why we’re talking about marketing planning and strategy with Founder and CEO of Revenue Pulse and the Founder of Knak.com, Pierce…
Marketing Model Hacker - Shawn McCarthy - Hard Corps Marketing Show #53
Nov 29 • 70 min
Turn your tech woes into tech wows by utilizing some of these amazing tips on marketing technology from a model hacker, marketing wizard, and Founder of Mix Bowl Media, Shawn McCarthy. In this episode you’ll learn about how to be strategic when using some…
Marketing + AI = Future - Samantha Stone - Hard Corps Marketing Show #52
Nov 23 • 75 min
Artificial Intelligence is on the rise in the marketing world and who better to talk about AI and marketing technology than the Founder and CMO of The Marketing Advisory Network, and author of Unleash Possible, Samantha Stone. In this episode you will…
Bullseye Marketing - Louis Gudema - Hard Corps Marketing Show #51
Nov 15 • 77 min
Now’s the time to build a spot-on marketing plan through the use of these professional tips from the Bullseye Marketing Guy, President of Revenue + Associates, and author of Bullseye Marketing, Louis Gudema. In this episode we discuss the ever-changing…
Crushing Your Buyer Interviews - Parmelee Eastman - Hard Corps Marketing Show #50
Nov 8 • 87 min
Get the most out of your buyer interviews and crush your competition with these hard and fast interview tactics from speaker and President of EastSight Consulting, Parmelee Eastman. You will learn how to use win/loss strategies and buyer interviews to…
B2B PR with the Media Maven - Christina Nicholson - Hard Corps Marketing Show #49
Nov 1 • 49 min
It’s time to launch your business into the spotlight and get noticed using these expert PR tips from TV anchor, journalist, entrepreneur and Owner of Media Maven, Christina Nicholson. This episode covers the importance of crafting thoughtful, compelling…
Finding Humanity in Marketing - Carlos Hidalgo - Hard Corps Marketing Show #48
Oct 26 • 77 min
Add a human touch to your marketing strategy and focus on personalizing an unforgettable buyer journey with Founder and CEO of VisumCX, and author of Driving Demand, Carlos Hidalgo. This episode is all about getting to know your buyer and the world they…
The High Priestess of Funnels - Michelle Evans - Hard Corps Marketing Show #47
Oct 18 • 77 min
Now is your chance to explore the marvels of marketing funnels with Business Coach and Marketing Funnel Strategist, Michelle Evans. In this episode we delve deep down into the inner workings of funnels and discuss how to successfully use them to gather…
Personalization Fueled by CDPs - Tom Quinn - Hard Corps Marketing Show #46
Oct 11 • 71 min
Don’t miss this educational episode about data integration, analytics and activation with Tom Quinn, Principal and Founder of Refined Path. In this episode we discuss integrating and activating data to customize your buyer’s journey through the use of…
The Magic of Marketing Data - Grayson Daniels - Hard Corps Marketing Show #45
Oct 4 • 51 min
You’ll start to feel like a marketing wizard when you use these data personalization power tips from Certified Pardot Consultant, and Director of Professional Services at Cheshire Impact, Grayson Daniels. In this episode we talk about the power that…
Video Powered Human Connection - Tyler Lessard - Hard Corps Marketing Show #44
Sep 27 • 74 min
Power up your marketing strategy and bring your buyers the best in personalized video messages with insight from chalk talker, video guru and VP of Marketing at Vidyard, Tyler Lessard. You’ll learn why it’s essential to add human elements into every stage…
Lead Gen Mastery - Kasim Aslam - Hard Corps Marketing Show #43
Sep 20 • 67 min
Become a lead gen tactical master by honing new skills with strategy tips that are sure to reach new prospects from serial entrepreneur, speaker, CEO and Founder of Solutions 8, Kasim Aslam. This episode will teach you how to get the right content to your…
The Path To Personalize - Jennifer Schneider - Hard Corps Marketing Show #42
Sep 14 • 73 min
Harness the explosive energy of dynamic content to provide maximum impact to your marketing automation plan with exciting world traveler and solution architect, Jennifer Schneider. Learn all about what to keep in mind when developing your dynamic content…
Powerful Personalization - Matt Heinz - Hard Corps Marketing Show #41
Sep 7 • 59 min
It’s time to enhance your marketing personalization plan with tips on developing an attention-grabbing attribution strategy with the CEO and founder of Heinz Marketing, Matt Heinz. In this episode we discuss how multi-touch attribution and the alignment…
Personalize With Passion - Meredith Crawford - Hard Corps Marketing Show #40
Aug 30 • 54 min
It’s time to get personal! In this episode we discuss how to use the capabilities of technology and your customer data points to add that personal touch to your marketing content with community champion, and owner of Solerno Media, Meredith Crawford.…
The Conversion Scientist - Brian Massey - Hard Corps Marketing Show #39
Aug 23 • 71 min
Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey. It’s time go full…
Measuring for Big Wins - Jim Lenskold - Hard Corps Marketing Show #38
Aug 16 • 67 min
Looking to make a big impact in your marketing strategy? It’s time for setting up some big wins with testing tips from the President of Lenskold Group and author of Marketing ROI, Jim Lenskold. In this episode, we debunk some common testing myths and…
Conversion Testing Jedi Master - Daniel Burstein - Hard Corps Marketing Show #37
Aug 9 • 88 min
The formula is strong in this episode! We discuss A/B Testing best practices and methods with Senior Director of content and marketing at MECLABS Institute, Daniel Burstein. In this episode you will learn all about the purpose of conversion testing, why…
Sales and Marketing Walked into a Bar… - JP Rinylo - Hard Corps Marketing Show #36
Aug 2 • 69 min
Tune into yet another entertaining and insightful episode where we talk with the Director of Sales at Inverta, LLP, JP Rinylo, about the infamous dynamic duo, sales and marketing. Learn the importance of using context when talking with clients, tips on…
Master the Google Game - Jason McDonald - Hard Corps Marketing Show #35
Jul 26 • 68 min
Whatever you do, don’t miss this amazing, energy-packed and highly enlightening episode about personalization and social media strategy with author, trainer and all around SEO expert Jason McDonald. Tune in to learn the best ways to use Facebook and…
Global Sales Fundamentals - Tal Paperin - Hard Corps Marketing Show #34
Jul 19 • 78 min
It’s time to ramp up your sales strategy and take it to new heights with important insider advice on doing sales the 21st century way. We are talking global sales and marketing with the VP of Business Development at KSW Solutions, directly from Israel,…
Creating Your Unique Brand - Eric Crews - Hard Corps Marketing Show #33
Jul 12 • 85 min
Gear up for a great episode packed full of inspiration and tips about creating your unique brand from President & Founder of The Crews Coaching Group and Collegiate Entrepreneurs, Inc., Eric Crews. Learn all about how to determine your brand uniques,…
Sharpening Your Sales Strategy - Garner White - Hard Corps Marketing Show #032
Jul 5 • 71 min
Get out your notebooks for this insightful episode about building a high caliber sales career with Sales Manager and Regional Vice President at Salesforce, Garner White. We discuss the many challenges that are common in a sales career, the importance of…
Mastering Account Based Marketing - Sangram Vajre - Hard Corps Marketing Show #031
Jun 28 • 85 min
Challenge your marketing know-how and flip that sales funnel upside down as we discuss Account Based Marketing with the creator of the flip my funnel movement, Chief Evangelist and Co-Founder of Terminus, Sangram Vajre. Learn all about what some of the…
Legendary LinkedIn Lead Gen - Jake Jorgovan - Hard Corps Marketing Show #030
Jun 26 • 68 min
Now’s your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation…
Scaling Sales Teams - Jeremy Pound - Hard Corps Marketing Show #029
Jun 21 • 80 min
Take your sales strategy to the next level with powerful insight about Sales and Marketing alignment and how to successfully scale your sales team. It’s time to boost your CRM success and who better to teach you about it than the “CRM Guy”, Jeremy Pound.…
Create Content that Sizzles - Dave Kustin - Hard Corps Marketing Show #028
Jun 14 • 78 min
Want to know what it takes to develop awesome content that rocks your marketing plan out of this world? Gain valuable insight from entrepreneur, creator, athlete, and best of all, bacon lover, Dave Kustin. You will learn what is best to keep in mind when…
Thriving from the Evolution of Sales - John Barrows - Hard Corps Marketing Show #027
Jun 7 • 55 min
Tune in for this high powered episode that is set to motivate you to maximize your sales influence with expert sales trainer, blogger and overall sales wizard, John Barrows. Learn how to do sales right by optimizing your Sales team’s performance through…
One Hour Content Plan - Meera Kothand - Hard Corps Marketing Show #026
May 31 • 73 min
Don’t miss this one of a kind episode overflowing with insight from a marketing mastermind and content strategist all the way across the globe in Singapore, Meera Kothand. Learn tips about the process of coming up with a successful content strategy, the…
What Marketing Can Learn from The Heart of a Teacher - Susan Baird - Hard Corps Marketing Show #025
May 25 • 75 min
Break out your notebook for this extraordinary episode loaded with tips on how to set up and run successful nurture campaigns with Cheshire Impact’s very own Marketing Automation Strategist Susan Baird! With a background in teaching journalism, Susan…
Nurturing & The End of the Marketing Newsletter - Andrea Frasier - Hard Corps Marketing Show #024
May 22 • 75 min
Unleash the power of successful nurture campaigns and blast way past your competition with hard corps tips from a revenue optimization wizard Andrea Frasier, Senior Revenue Optimization Consultant at Cheshire Impact. Learn how to build a winning marketing…
Marketing Mojovation! - Joe Apfelbaum - Hard Corps Marketing Show #023
May 17 • 68 min
Get pumped up for this high energy, motivational episode discussing nurture campaigns and why they are so necessary for a winning strategy with Joe Apfelbaum, CEO of Ajax Union and author of Average Joe to CEO. Learn all about how to boost your business’…
Unleash The Power Of Quality Content - Samantha Stone - Hard Corps Marketing Show #022
May 11 • 61 min
Gear up for this very exciting episode on how to create clear, effective content marketing with marketing master Samantha Stone - founder and CMO of the Marketing Advisory Network and author of Unleash Possible! Learn all about why it is important to…
The Power of Storytelling Changes Everything - Tom Gerace - Hard Corps Marketing Show #021
May 3 • 80 min
Brace your brains for this exceptional episode on the future of marketing via brand storytelling with Tom Gerace, founder of Skyword! Learn the methodology behind brand stories, why the marketing world has been turned upside down, how the brain uses…
The Social Doctor - Leila Samii - Hard Corps Marketing Show #020
May 1 • 57 min
Class is in session this episode with marvelous social media scholar Dr. Leila Samii, Assistant Professor of Marketing at Southern New Hampshire University! Take a seat as we get schooled on the significance of empowering brand advocates, how to build…
Feed the Need with Neuromarketing - Nancy Harhut - Hard Corps Marketing Show #019
Apr 26 • 88 min
Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates! Unlock how behavioral science makes marketing more effective, the benefits of being cognitively…
Creative Secrets of the Marketoonist - Tom Fishburne - Hard Corps Marketing Show #018
Apr 24 • 89 min
Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist! We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is…
Max Value Social Convos - Kevin Micalizzi - Hard Corps Marketing Show #017
Apr 19 • 69 min
Join us as we investigate the world of technology and social media with rockstar Kevin Micalizzi, Host of the Quotable sales podcast! We establish the social media mindset B2B needs to thrive, why you don’t need to be a writer to win at content, the…
B2B Social That Freakin’ Works - Adam Hutchinson - Hard Corps Marketing Show #016
Apr 12 • 68 min
Master how to get more leads by applying a social media first mentality in this episode with self-proclaimed narrative theory nerd Adam Hutchinson, Head of Marketing at Socedo! Identify the power of videos in your content, how to use micro communities to…
Authentic Storytelling That Delivers - Sonja Jacob - Hard Corps Marketing Show #015
Apr 5 • 83 min
No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift! Ascertain how storytelling with a narrative upgrades your…
Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
Mar 29 • 70 min
Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven! Determine how to reveal the valuable information your customers hold, the difference between…
Journey from Sales to ABM Marketer - Heidi Vandermeer - Hard Corps Marketing Show #013
Mar 27 • 60 min
Cross the oceans of content and account based marketing with digital marketing devotee Heidi Vandermeer, ABM Manager at Uberflip! Determine what exactly account based marketing is, how to use sales to help with marketing efforts, the importance of…
Unleashing Atomic Content Strategy - Rebecca Lieb - Hard Corps Marketing Show #012
Mar 22 • 73 min
Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights! We unveil the importance of experimenting with content strategy, the value your internal team holds…
The Quest for Content Marketing ROI - Michael Brenner - Hard Corps Marketing Show #011
Mar 15 • 67 min
Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group! We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising…
The Secret Threat of Dark Traffic - Nicki Laycoax - Hard Corps Marketing Show #010
Mar 13 • 74 min
This episode exposes ridiculous reporting results & how to fix them with the marketing efficiency master Nicki Laycoax, the creator of Oogur! We uncover why installing Google Analytics on a site is just not enough, how to improve reporting through the…
The Content Strategy EXPLOSION - Andy Crestodina - Hard Corps Marketing Show #009
Mar 8 • 74 min
This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios! We undertake this mission to learn what you should be…
Dominating Actionable Metrics With The Moneyball Marketer - Zak Pines - Hard Corps Marketing Show #008
Mar 6 • 56 min
Batter up for this episode as we get the real deal on reporting with event ninja Zak Pines, the Marketing VP at Bedrock Data! We touch base on the importance of unified data, the ROI analytics framework, accountability in marketing, and as always smash…
It’s ALIVE! Tracking Your Phone Leads Coverts 3X - Ryan Shank - Hard Corps Marketing Show #007
Mar 1 • 93 min
We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon! Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are…
Insane in the Membrane! The Psychology of Motivation Applied in Marketing - Marli Mesibov - Hard Corps Marketing Show #006
Feb 22 • 67 min
We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow! Discover with us the power of psychology, what myths get crushed to the bone, the…
Ripping Open Marketing ROI - Jim Lenskold - Hard Corps Marketing Show #005
Feb 22 • 75 min
We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability! Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths,…
Analytics & AI Take Over The World - Joseph Yelle - Hard Corps Marketing Show #004
Feb 15 • 72 min
We get down and dirty with data in #004 with THE analytics guy Joseph Yelle! Nerd out with the CEO of Analytics Cloud Consulting over alien babies, scheming AI, fatherhood, and analytics galore in this show! Wonderful takeaways from this show: The three…
No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003
Feb 8 • 59 min
What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it…
Leveraging Buyer Motivation - Jesse Frye - Hard Corps Marketing Show #002 booyah!
Jan 25 • 77 min
Episode #2 totally kicked ass with guest Jesse Frye. He’s an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran. Some of the…
Finding the Voice of the Customer - Stephanie Hawkins - Hard Corps Marketing Show #001
Jan 15 • 65 min
The Hard Corps Marketing Show goes live with it’s first show! Our guest is Stephanie Hawkins, content marketing wizard, the former agency owner is now the Content Marketing Manager at ArchiveSocial. She chats with Casey about how to nail segmentation with…