The Hard Corps Marketing Show

The Hard Corps Marketing Show

hardcorpsmarketing.podbean.com
Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.


ABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110
Dec 5 • 67 min
After a marketer puts in the work to send a lead over to sales, is there job finished, so they can move onto generating more leads? A Marketer, Podcast Host, named one of the Top Sales Women to Watch in 2019, and the VP, Sales and Marketing at SmartBug…
Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109
Nov 27 • 84 min
If your marketing and sales teams are constantly focusing on attribution and who gets credit for each deal, how are they going to work together to drive revenue for your company? A Sales and Marketing Strategist, Speaker, Thought Leader, and the Chief…
Marketing Out of Your Comfort Zone - Kayleigh Fontana - Hard Corps Marketing Show #108
Nov 21 • 77 min
In marketing it can be easy to be comfortable and become stagnant in your efforts. It’s acceptable for your boss, it’s acceptable for you, so you don’t step out of your comfort zone. A Marketing Leader and the Social Media & Marketing Campaign Manager of…
Human to Human Marketing - Katie Morse - Hard Corps Marketing Show #107
Nov 14 • 87 min
There are times in a B2B marketer’s life when they need to be reminded of what matters. Even though we are marketing to companies, we are still marketing to people, so what matters, are the people. An Award-winning Marketer, Strategist, Entertainer, that…
The Magic of Revenue Intelligence - Udi Ledergor - Hard Corps Marketing Show #106
Nov 11 • 55 min
Have you ever been at a cocktail party and met someone that only wants to talk about themselves? They are doing all the talking and they never ask about you and what you care about. When a marketer focuses all their attention on the product rather than…
Building a Marketing Dream Team - Kate Wood - Hard Corps Marketing Show #105
Nov 7 • 59 min
For marketers in a small team, you may look at businesses with marketing teams of 10 or more and think, if you only had a bigger team, or only had a bigger budget, you could make a greater impact. A Marketing Leader and the CMO of Agio, Kate Wood,…
Marketing Web and Chat Mastery - Rachel White - Hard Corps Marketing Show #104
Oct 31 • 12 min
Are you about to redesign your website or implement chat? When is the last time you did a focus group to learn more about what people think of your marketing? When is the last time you did research to find out more about your target market and what makes…
Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103
Oct 24 • 64 min
When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a…
Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102
Oct 21 • 73 min
Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone? An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing…
Web Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101
Oct 17 • 55 min
Are you a creative marketer that toils over the design of your websites, content, and digital marketing? Do most of the conversations in your marketing meetings revolve around color, shapes, fonts, and design? It might be time to shift your focus back to…
My Marketing Mentor talks Measurement -David Meiselman- Hard Corps Marketing Show #100
Oct 10 • 67 min
Marketing combines creativity and statistical analysis to reach a company’s audience. Without measurement of how marketing programs perform, a marketer is unable to see their impact. Casey Cheshire’s marketing mentor, a Marketing Leader & Strategist, and…
Conversational Marketing’s Human Advantage - Maura Rivera- Hard Corps Marketing Show #99
Oct 3 • 68 min
When you hear the words conversational marketing, what do you think of? Is it a chatbot? What is conversational marketing really, just another trend? A marketing leader at the forefront of conversational marketing, and the VP of Marketing at…
Marketing Attorney Talks GDPR - Gyi Tsakalakis- Hard Corps Marketing Show #98
Sep 26 • 72 min
When is the last time you talked to a lawyer about GDPR compliance? When is the last time you got to talk to a lawyer who is also a marketer? Wouldn’t it be great to hear from someone with both perspectives? Now you can! An Attorney, Digital Marketing…
A Trailblazer’s Guide to ABM - Nate Skinner - Hard Corps Marketing Show #97
Sep 19 • 71 min
Everyone is talking about account-based marketing. It has become a trend and one that has been made out to be complex. It’s time to simplify it to its core. A Multi-Industry Marketing Leader and the VP of Product Marketing at Salesforce, Nate Skinner,…
The Content Marketing Troublemaker - Robert Rose - Hard Corps Marketing Show #96
Sep 12 • 64 min
If you stopped contributing to your company’s blog tomorrow, would anyone miss it? Why are you writing for your blog? What stage in the buyer’s journey does it contribute towards? These are all questions that if you have not asked yourself regarding your…
The Key to Rehumanize Your Business - Ethan Beute - Hard Corps Marketing Show #95
Sep 5 • 73 min
Videos are everywhere. You may be thinking, videos are great, I love watching them, but I do not want to be the one in front of the camera. Are you a marketer, salesperson, in customer success, or anyone in business? Then it is time to be on video. A…
The Buyer Persona Game Plan - Shannon Prager- Hard Corps Marketing Show #94
Aug 29 • 56 min
Do you understand the buyer personas you are marketing to? Do you have the data on these personas? Do you think the data you have has all the answers? A Marketing Leader, Mentor, Author, and the President and Founder of Leadit Marketing, Shannon Prager,…
The Customer Abundance Formula - Peter Fader - Hard Corps Marketing Show #93
Aug 22 • 68 min
How do you prioritize your marketing efforts for customer retention and then use that to find your ideal customer? It’s more than just the profile. It’s more than the cost of customer retention vs. acquisition. So how is it done? Step through the door and…
Preparing for the Context Revolution - Mathew Sweezey - Hard Corps Marketing Show #92
Aug 15 • 75 min
Is your marketing limited based on principles of the past? Is it shackled by reducing your day in and day out efforts to ROI alone? It’s time to realize what’s in the past and what marketers need to realize and implement for the present and future.…
Multi-touch Attribution vs. Lift Study - Andrew Krebs-Smith - Hard Corps Marketing Show #91
Aug 8 • 77 min
Is your company gathering a lot of data? How much extensive analysis do you do on it? Do you then make business decisions off of it? What happens when the data you get is not 100% reliable? A Social Advertising Strategist and the CEO of Social Fulcrum,…
Identifying the Fake Gucci Buyers - Kevin O’Malley - Hard Corps Marketing Show #90
Aug 1 • 70 min
You’re a marketer and just put together some beautiful content, a webinar, a blog article, and a white paper. You see that a certain individual interacts with all three of your marketing materials. You notice this same person has attended every webinar…
Marketing Experiments - Brian Massey - Hard Corps Marketing Show #89
Jul 26 • 80 min
Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new? An Author, Speaker, THE Conversion…
Content Marketing World - Cathy McPhillips - Hard Corps Marketing Show #88
Jul 18 • 46 min
Content is everywhere, so much that without strategy, it will be under utilized. How can marketers maximize their content marketing to get more buyer data, track ROI, and prioritize their efforts? What if there was an event that a marketer could go to, to…
Holistic Marketing - Kelly Street - Hard Corps Marketing Show #87
Jul 11 • 65 min
Marketing is saturated with buzz words and strategic approaches like agile, ABM, AI, conversational marketing, and digital transformation. It’s difficult not to jump to one of these items and hope that it will be the answer to your marketing prayers. A…
Dethroning the MQL - Justin Keller - Hard Corps Marketing Show #86
Jul 5 • 61 min
As a marketer, when do you feel like you are doing your job? Is it when you pass an MQL to sales, thinking that you have done your duty to nurture the buyer and it is now the sales team’s responsibility to close the deal and drive revenue? A marketing…
Leading a Digital Transformation- Paige O’Neill- Hard Corps Marketing Show #85
Jun 26 • 58 min
Marketing is filled with buzzwords like AI, MQL, and Digital Transformation. Do you wish that you were able to get the no nonsense take on all of them from an experienced marketing executive? A career B2B marketer who has worked with all kinds of…
Stop Blogging, Start Podcasting - Michael Greenberg - Hard Corps Marketing Show #84
Jun 18 • 73 min
How long does it take you to write a blog article? To research it, create the content, edit it, play with the title, find supplemental images, and then style the body? Now think of a conversation between a host and an expert. In a 30 minute conversation,…
Speak the Truth in Your Marketing - Andy Rosenbloom - Hard Corps Marketing Show #83
Jun 11 • 81 min
In a world where magazine covers are airbrushed, movies are overproduced with special effects, and advertisements exaggerate to make products look desirable, marketers need to remember to stay authentic. A Marketing Leader, Strategist, Public Speaker, and…
Alignment Through Collaboration - Lauren Mead - Hard Corps Marketing Show #082
Jun 6 • 46 min
Marketers, you are busy in your bubble. You are creating content, designing email templates, and planning your next event. When is the last time you got out of your bubble? When is the last time you talked to sales? Have you sat in on a conversation with…
ABM & The Dark Funnel - Latane Conant - Hard Corps Marketing Show #81
May 30 • 71 min
Everyone is talking about Account Based Marketing (ABM). It’s all over social media, webinars, speaking sessions, and there are books about it. It has become a buzzword in marketing, the centerstage of a magic show. But what is ABM really? There is so…
Activating Content Marketing - Randy Frisch - Hard Corps Marketing Show #80
May 22 • 63 min
Your marketing team writes thought provoking blogs, creates educational webinars, and polished white papers, but what good is all that content if it’s not being activated? Have you considered how your buyers are interacting with your content? Is your…
Marketers That Own The Problem - Tom Butta - Hard Corps Marketing Show #79
May 20 • 65 min
Marketers are used to rocket launching the message out to their buyers, creating eye catching explosions with their brand, and nurturing their prospects by sharing, sharing, sharing. Sometimes, marketers need a reminder to listen. An award winning…
Chess Master Marketing - Darryl Praill - Hard Corps Marketing Show #78
May 7 • 75 min
Are you a marketer feeling discouraged that your department is thought of as the cost center at your business? Or perhaps your department is respected and you are dreaming about someday having that CMO position, but you may feel intimidated about where to…
Agility Marketing - Roland Smart - Hard Corps Marketing Show #77
May 1 • 82 min
You’re on a boat, headed towards a waterfall and there is nothing you can do about it. You see your doom ahead and want to do something about it, but your boat just keeps sailing forward. What if you reacted as soon as you saw the waterfall approaching?…
Get & Hold Attention Through Story - Jay Acunzo - Hard Corps Marketing Show #76
Apr 26 • 77 min
Bueller…Bueller…Anybody? This episode is anything but the teacher at the front of the classroom hoping that students are still paying attention. As this guest will take us to school on how to hold our prospect’s attention, featuring a Speaker, Author,…
Powerful AI Predictive Analysis - Judah Phillips - Hard Corps Marketing Show #75
Apr 23 • 73 min
Stop driving your data analysis in the wrong direction! Get the latest scoop on predictive data techniques with analysis entrepreneur, author, co-founder, President and CTO of Squark, Judah Phillips. This episode talks all about the difference between…
Team Advocacy Explosions - Jane Scandurra - Hard Corps Marketing Show #74
Apr 18 • 65 min
Attention all marketers, networkers and professionals! You won’t want to miss this explosive episode featuring marketing professional, documentary filmmaker, CEO & Marketing Strategist at Scandurra Group, Jane Scandurra. In this episode, we talk all about…
Marketing Automation Masterminds - Adam Post - Hard Corps Marketing Show #73
Apr 17 • 71 min
Get ready to bust some massive myths with demand gen leader, entrepreneur, and Co-Founder of InStereo, Adam Post. Think you know it all when it comes to creating the perfect marketing strategy? Think again! Marketing automation is a process that takes…
Develop Engaging Customer Relationships - Keith Phillips - Hard Corps Marketing Show #72
Apr 11 • 67 min
Refine and perfect your marketing for a seamless customer experience. We’re talking with entrepreneur, marketer, Facebook ad guru, and Director of Business Development at Classic Photography, Keith Phillips. Developing a successful marketing plan takes…
Epic Event Marketing - Kim Gibbons - Hard Corps Marketing Show #71
Apr 4 • 75 min
Even small companies can make a massive impact with their marketing. Learn how to crush it with Marketing Technology Leader, Storyteller and CMO of NetNumber, Kim Gibbons. There’s no reason why your company can’t get as much attention as the big guys. In…
Authenticity in Marketing - Sarah McNabb - Hard Corps Marketing Show #70
Mar 28 • 62 min
Cut out the bull and get real with your clients. There’s no beating around the bush when it comes to marketing with marketing leader, Swiss Army Knife of marketing and CMO of Gate39 Media, Sarah McNabb. In this episode, we talk about the importance of…
Marketing with Data Confidence - Joe Andrews - Hard Corps Marketing Show #69
Mar 21 • 53 min
It’s time to optimize your data! We’re talking about how to enrich and expand your company’s database with Technology Marketer, Marketing Leader and Vice President of Product & Solution Marketing at InsideView, Joe Andrews. This episode is all about…
Success Through Marketing Routinization - Justin Barish - Hard Corps Marketing Show #68
Mar 14 • 68 min
It’s time to establish a marketing routine that wins! Don’t miss this exciting episode featuring marketing leader and strategist for both B2B and B2C channels, and VP of Digital Marketing at Dynasty Financial Partners, Justin Barish. In this episode we…
Marketing Data with the CDP Institute - David Raab - Hard Corps Marketing Show #67
Mar 7 • 42 min
It’s time to demystify your marketing data and customer data platforms (CDPs) with author, Marketing Data Consultant, and Founder of the CDP Institute, David Raab. Data is such a big part of marketing today and it’s becoming more and more necessary to…
Real SDR Loves Marketing #SayWhatSales - James Buckley - Hard Corps Marketing Show #66
Feb 28 • 81 min
It’s time to step up your sales development strategy with Sales Guru, SDR Ninja and Director of Business Development at Ringlead, James Buckley. In this episode we not only smash many common myths about sales development but we also discuss the importance…
Creative Marketing By Design - Bob Cargill - Hard Corps Marketing Show #65
Feb 21 • 82 min
Become a social media rockstar with surefire digital media techniques from marketing sage, copywriter, speaker and founder of Cargill Creative, Bob Cargill. Learn all about why it’s important to maintain an active presence on social media, useful…
Social Data Strategies - Patrick McKenna - Hard Corps Marketing Show #64
Feb 14 • 62 min
Learn how to develop a stronger social data strategy with business development badass, social media wizard, and Founder/CEO of StrikeSocial, Patrick McKenna. In this episode we discuss the best ways to use social platforms for data strategy and business…
The Rise of the Citizen Marketer - Scott Brinker - Hard Corps Marketing Show #63
Feb 7 • 62 min
Gear up for some highly insightful tech talk with the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech, Scott Brinker. Advances in marketing technology have changed a lot about how marketing is done today. In…
Mindful Marketing Teams - Nicole Jackson Miller - Hard Corps Marketing Show #62
Jan 31 • 75 min
Equip yourself with mindful marketing techniques from project management superhero, marketing leader and Founder of The Project Designer, Nicole Jackson Miller. In this episode we discuss effective ways to manage your emotions in the workplace, how to…
Becoming a Marketing Heretic - Brent Hale - Hard Corps Marketing Show #61
Jan 24 • 70 min
It’s time to go against the flow and become a technology heretic with some pro tips from digital tech expert, sales expert and CEO/Founder of Heretic Technology Group, Brent Hale. In this episode we talk about uniting sales and marketing for…
Win/Loss For The Win - Ellen Naylor - Hard Corps Marketing Show #60
Jan 17 • 72 min
Maximize the impact of your buyer interviews with this expert advice from speaker, competitive intelligence expert, CEO of Business Intelligence Source, and author of Win/Loss Analysis, Ellen Naylor. Listen in on how to master the art of conversation and…
Where the World Trains Marketers - Moe Abbas - Hard Corps Marketing Show #59
Jan 10 • 79 min
We are talking with award winning marketing leader, explorer, and entrepreneur Moe Abbas, CEO & Founder of GenM, an online education platform designed to offer students real world marketing experience through apprenticeships and mentorships. In this…
Best of 2018 - Casey & Liz - Hard Corps Marketing Show #58
Jan 3 • 64 min
In this episode, Casey and HCM Producer Liz Costa chat about some of their favorite shows of 2018 and many of the notable guests of the Hard Corps Marketing show’s first year. We bring out the highlights of the best episodes of 2018, talk about future…
Revenue Centric Marketing - Karen Steele - Hard Corps Marketing Show #57
Dec 27, 2018 • 51 min
It’s time to implement new marketing changes that boost revenue and bring results! Listen in for new marketing tips from brand recognition officer and CMO of LeanData, Inc., Karen Steele. In this episode we discuss how to avoid the “blame game” between…
Future-proof Your Marketing - Parmelee Eastman - Hard Corps Marketing Show #56
Dec 21, 2018 • 61 min
Empower your business to withstand economic downturns with future proof marketing strategies from the mind of data wizard and President of EastSight Consulting, Parmelee Eastman. Parmelee warns about the various ways economic factors can affect your…
The Future of Social - Jason McDonald - Hard Corps Marketing Show #55
Dec 13, 2018 • 67 min
Don’t miss this opportunity to get an expert opinion of today’s top social media platforms with author of the Social Media Marketing Workbook and Senior SEO/Social Media Director at JM Internet Group, Jason McDonald. Jason uses his knowledge of some of…
Marketing Automation Expertise - Pierce Ujjainwalla - Hard Corps Marketing Show #54
Dec 6, 2018 • 77 min
Every killer marketing campaign should start off with a well structured and strategic plan from its inception. That’s why we’re talking about marketing planning and strategy with Founder and CEO of Revenue Pulse and the Founder of Knak.com, Pierce…
Marketing Model Hacker - Shawn McCarthy - Hard Corps Marketing Show #53
Nov 29, 2018 • 70 min
Turn your tech woes into tech wows by utilizing some of these amazing tips on marketing technology from a model hacker, marketing wizard, and Founder of Mix Bowl Media, Shawn McCarthy. In this episode you’ll learn about how to be strategic when using some…
Marketing + AI = Future - Samantha Stone - Hard Corps Marketing Show #52
Nov 23, 2018 • 75 min
Artificial Intelligence is on the rise in the marketing world and who better to talk about AI and marketing technology than the Founder and CMO of The Marketing Advisory Network, and author of Unleash Possible, Samantha Stone. In this episode you will…
Bullseye Marketing - Louis Gudema - Hard Corps Marketing Show #51
Nov 15, 2018 • 77 min
Now’s the time to build a spot-on marketing plan through the use of these professional tips from the Bullseye Marketing Guy, President of Revenue + Associates, and author of Bullseye Marketing, Louis Gudema. In this episode we discuss the ever-changing…
Crushing Your Buyer Interviews - Parmelee Eastman - Hard Corps Marketing Show #50
Nov 8, 2018 • 87 min
Get the most out of your buyer interviews and crush your competition with these hard and fast interview tactics from speaker and President of EastSight Consulting, Parmelee Eastman. You will learn how to use win/loss strategies and buyer interviews to…
B2B PR with the Media Maven - Christina Nicholson - Hard Corps Marketing Show #49
Nov 1, 2018 • 49 min
It’s time to launch your business into the spotlight and get noticed using these expert PR tips from TV anchor, journalist, entrepreneur and Owner of Media Maven, Christina Nicholson. This episode covers the importance of crafting thoughtful, compelling…
Finding Humanity in Marketing - Carlos Hidalgo - Hard Corps Marketing Show #48
Oct 26, 2018 • 77 min
Add a human touch to your marketing strategy and focus on personalizing an unforgettable buyer journey with Founder and CEO of VisumCX, and author of Driving Demand, Carlos Hidalgo. This episode is all about getting to know your buyer and the world they…
The High Priestess of Funnels - Michelle Evans - Hard Corps Marketing Show #47
Oct 18, 2018 • 77 min
Now is your chance to explore the marvels of marketing funnels with Business Coach and Marketing Funnel Strategist, Michelle Evans. In this episode we delve deep down into the inner workings of funnels and discuss how to successfully use them to gather…
Personalization Fueled by CDPs - Tom Quinn - Hard Corps Marketing Show #46
Oct 11, 2018 • 71 min
Don’t miss this educational episode about data integration, analytics and activation with Tom Quinn, Principal and Founder of Refined Path. In this episode we discuss integrating and activating data to customize your buyer’s journey through the use of…
The Magic of Marketing Data - Grayson Daniels - Hard Corps Marketing Show #45
Oct 4, 2018 • 51 min
You’ll start to feel like a marketing wizard when you use these data personalization power tips from Certified Pardot Consultant, and Director of Professional Services at Cheshire Impact, Grayson Daniels. In this episode we talk about the power that…
Video Powered Human Connection - Tyler Lessard - Hard Corps Marketing Show #44
Sep 27, 2018 • 74 min
Power up your marketing strategy and bring your buyers the best in personalized video messages with insight from chalk talker, video guru and VP of Marketing at Vidyard, Tyler Lessard. You’ll learn why it’s essential to add human elements into every stage…
Lead Gen Mastery - Kasim Aslam - Hard Corps Marketing Show #43
Sep 20, 2018 • 67 min
Become a lead gen tactical master by honing new skills with strategy tips that are sure to reach new prospects from serial entrepreneur, speaker, CEO and Founder of Solutions 8, Kasim Aslam. This episode will teach you how to get the right content to your…
The Path To Personalize - Jennifer Schneider - Hard Corps Marketing Show #42
Sep 14, 2018 • 73 min
Harness the explosive energy of dynamic content to provide maximum impact to your marketing automation plan with exciting world traveler and solution architect, Jennifer Schneider. Learn all about what to keep in mind when developing your dynamic content…
Powerful Personalization - Matt Heinz - Hard Corps Marketing Show #41
Sep 7, 2018 • 59 min
It’s time to enhance your marketing personalization plan with tips on developing an attention-grabbing attribution strategy with the CEO and founder of Heinz Marketing, Matt Heinz. In this episode we discuss how multi-touch attribution and the alignment…
Personalize With Passion - Meredith Crawford - Hard Corps Marketing Show #40
Aug 30, 2018 • 54 min
It’s time to get personal! In this episode we discuss how to use the capabilities of technology and your customer data points to add that personal touch to your marketing content with community champion, and owner of Solerno Media, Meredith Crawford.…
The Conversion Scientist - Brian Massey - Hard Corps Marketing Show #39
Aug 23, 2018 • 71 min
Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey. It’s time go full…
Measuring for Big Wins - Jim Lenskold - Hard Corps Marketing Show #38
Aug 16, 2018 • 67 min
Looking to make a big impact in your marketing strategy? It’s time for setting up some big wins with testing tips from the President of Lenskold Group and author of Marketing ROI, Jim Lenskold. In this episode, we debunk some common testing myths and…
Conversion Testing Jedi Master - Daniel Burstein - Hard Corps Marketing Show #37
Aug 9, 2018 • 88 min
The formula is strong in this episode! We discuss A/B Testing best practices and methods with Senior Director of content and marketing at MECLABS Institute, Daniel Burstein. In this episode you will learn all about the purpose of conversion testing, why…
Sales and Marketing Walked into a Bar… - JP Rinylo - Hard Corps Marketing Show #36
Aug 2, 2018 • 69 min
Tune into yet another entertaining and insightful episode where we talk with the Director of Sales at Inverta, LLP, JP Rinylo, about the infamous dynamic duo, sales and marketing. Learn the importance of using context when talking with clients, tips on…
Master the Google Game - Jason McDonald - Hard Corps Marketing Show #35
Jul 26, 2018 • 68 min
Whatever you do, don’t miss this amazing, energy-packed and highly enlightening episode about personalization and social media strategy with author, trainer and all around SEO expert Jason McDonald. Tune in to learn the best ways to use Facebook and…
Global Sales Fundamentals - Tal Paperin - Hard Corps Marketing Show #34
Jul 19, 2018 • 78 min
It’s time to ramp up your sales strategy and take it to new heights with important insider advice on doing sales the 21st century way. We are talking global sales and marketing with the VP of Business Development at KSW Solutions, directly from Israel,…
Creating Your Unique Brand - Eric Crews - Hard Corps Marketing Show #33
Jul 12, 2018 • 85 min
Gear up for a great episode packed full of inspiration and tips about creating your unique brand from President & Founder of The Crews Coaching Group and Collegiate Entrepreneurs, Inc., Eric Crews. Learn all about how to determine your brand uniques,…
Sharpening Your Sales Strategy - Garner White - Hard Corps Marketing Show #032
Jul 5, 2018 • 71 min
Get out your notebooks for this insightful episode about building a high caliber sales career with Sales Manager and Regional Vice President at Salesforce, Garner White. We discuss the many challenges that are common in a sales career, the importance of…
Mastering Account Based Marketing - Sangram Vajre - Hard Corps Marketing Show #031
Jun 28, 2018 • 85 min
Challenge your marketing know-how and flip that sales funnel upside down as we discuss Account Based Marketing with the creator of the flip my funnel movement, Chief Evangelist and Co-Founder of Terminus, Sangram Vajre. Learn all about what some of the…
Legendary LinkedIn Lead Gen - Jake Jorgovan - Hard Corps Marketing Show #030
Jun 26, 2018 • 68 min
Now’s your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation…
Scaling Sales Teams - Jeremy Pound - Hard Corps Marketing Show #029
Jun 21, 2018 • 80 min
Take your sales strategy to the next level with powerful insight about Sales and Marketing alignment and how to successfully scale your sales team. It’s time to boost your CRM success and who better to teach you about it than the “CRM Guy”, Jeremy Pound.…
Create Content that Sizzles - Dave Kustin - Hard Corps Marketing Show #028
Jun 14, 2018 • 78 min
Want to know what it takes to develop awesome content that rocks your marketing plan out of this world? Gain valuable insight from entrepreneur, creator, athlete, and best of all, bacon lover, Dave Kustin. You will learn what is best to keep in mind when…
Thriving from the Evolution of Sales - John Barrows - Hard Corps Marketing Show #027
Jun 7, 2018 • 55 min
Tune in for this high powered episode that is set to motivate you to maximize your sales influence with expert sales trainer, blogger and overall sales wizard, John Barrows. Learn how to do sales right by optimizing your Sales team’s performance through…
One Hour Content Plan - Meera Kothand - Hard Corps Marketing Show #026
May 31, 2018 • 73 min
Don’t miss this one of a kind episode overflowing with insight from a marketing mastermind and content strategist all the way across the globe in Singapore, Meera Kothand. Learn tips about the process of coming up with a successful content strategy, the…
What Marketing Can Learn from The Heart of a Teacher - Susan Baird - Hard Corps Marketing Show #025
May 25, 2018 • 75 min
Break out your notebook for this extraordinary episode loaded with tips on how to set up and run successful nurture campaigns with Cheshire Impact’s very own Marketing Automation Strategist Susan Baird! With a background in teaching journalism, Susan…
Nurturing & The End of the Marketing Newsletter - Andrea Frasier - Hard Corps Marketing Show #024
May 22, 2018 • 75 min
Unleash the power of successful nurture campaigns and blast way past your competition with hard corps tips from a revenue optimization wizard Andrea Frasier, Senior Revenue Optimization Consultant at Cheshire Impact. Learn how to build a winning marketing…
Marketing Mojovation! - Joe Apfelbaum - Hard Corps Marketing Show #023
May 17, 2018 • 68 min
Get pumped up for this high energy, motivational episode discussing nurture campaigns and why they are so necessary for a winning strategy with Joe Apfelbaum, CEO of Ajax Union and author of Average Joe to CEO. Learn all about how to boost your business’…
Unleash The Power Of Quality Content - Samantha Stone - Hard Corps Marketing Show #022
May 11, 2018 • 61 min
Gear up for this very exciting episode on how to create clear, effective content marketing with marketing master Samantha Stone - founder and CMO of the Marketing Advisory Network and author of Unleash Possible! Learn all about why it is important to…
The Power of Storytelling Changes Everything - Tom Gerace - Hard Corps Marketing Show #021
May 3, 2018 • 80 min
Brace your brains for this exceptional episode on the future of marketing via brand storytelling with Tom Gerace, founder of Skyword! Learn the methodology behind brand stories, why the marketing world has been turned upside down, how the brain uses…
The Social Doctor - Leila Samii - Hard Corps Marketing Show #020
May 1, 2018 • 57 min
Class is in session this episode with marvelous social media scholar Dr. Leila Samii, Assistant Professor of Marketing at Southern New Hampshire University! Take a seat as we get schooled on the significance of empowering brand advocates, how to build…
Feed the Need with Neuromarketing - Nancy Harhut - Hard Corps Marketing Show #019
Apr 26, 2018 • 88 min
Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates! Unlock how behavioral science makes marketing more effective, the benefits of being cognitively…
Creative Secrets of the Marketoonist - Tom Fishburne - Hard Corps Marketing Show #018
Apr 24, 2018 • 89 min
Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist! We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is…
Max Value Social Convos - Kevin Micalizzi - Hard Corps Marketing Show #017
Apr 19, 2018 • 69 min
Join us as we investigate the world of technology and social media with rockstar Kevin Micalizzi, Host of the Quotable sales podcast! We establish the social media mindset B2B needs to thrive, why you don’t need to be a writer to win at content, the…
B2B Social That Freakin’ Works - Adam Hutchinson - Hard Corps Marketing Show #016
Apr 12, 2018 • 68 min
Master how to get more leads by applying a social media first mentality in this episode with self-proclaimed narrative theory nerd Adam Hutchinson, Head of Marketing at Socedo! Identify the power of videos in your content, how to use micro communities to…
Authentic Storytelling That Delivers - Sonja Jacob - Hard Corps Marketing Show #015
Apr 5, 2018 • 83 min
No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift! Ascertain how storytelling with a narrative upgrades your…
Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
Mar 29, 2018 • 70 min
Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven! Determine how to reveal the valuable information your customers hold, the difference between…
Journey from Sales to ABM Marketer - Heidi Vandermeer - Hard Corps Marketing Show #013
Mar 27, 2018 • 60 min
Cross the oceans of content and account based marketing with digital marketing devotee Heidi Vandermeer, ABM Manager at Uberflip! Determine what exactly account based marketing is, how to use sales to help with marketing efforts, the importance of…
Unleashing Atomic Content Strategy - Rebecca Lieb - Hard Corps Marketing Show #012
Mar 22, 2018 • 73 min
Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights! We unveil the importance of experimenting with content strategy, the value your internal team holds…
The Quest for Content Marketing ROI - Michael Brenner - Hard Corps Marketing Show #011
Mar 15, 2018 • 67 min
Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group! We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising…