The Hard Corps Marketing Show

The Hard Corps Marketing Show

hardcorpsmarketing.podbean.com
Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.


The Content Miner - Kristen Sweeney - Hard Corps Marketing Show #183
Aug 12 • 86 min
Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can oftentimes result in writer’s block. How do we avoid getting stuck and find the right…
Marketing Tact-tegic! - Jay Gordman - Hard Corps Marketing Show #182
Aug 10 • 65 min
How do we balance being tactical and strategic? If you spend too much time on one concept a company’s marketing campaign could fall flat. A Digital Marketing Leader, President of the WebtivityGroup, Co-Founder of yorCMO, Jay Gordman, speaks to smarter…
“The Human Way” - Hilary Corna - Hard Corps Marketing Show #181
Aug 7 • 79 min
Let’s bring humanity back into business! In a world full of automation, we sometimes get caught up in all of the technology and start treating our customers like machines. How can we bring the human side of this process back into marketing and sales? A…
Start Ugly - Chris Krimitsos - Hard Corps Marketing Show #180
Aug 6 • 88 min
Have you or even your marketing team ever thought of a great idea, but then you keep thinking about it and thinking about it and then you never start? A Speaker, Author of the book Start Ugly, Creator of the Podfest Multimedia Expo, Producer, and the…
The Marketing Mechanic - Sue Grabowski - Hard Corps Marketing Show #179
Aug 5 • 80 min
Marketing has a reputation of only thinking of the bells and whistles. There is a riff between them and other departments. How do we communicate with other departments so that we understand their point of view and vice versa? A Business Marketing Leader,…
Deciphering Data Visualization - Emilie Sanders Lee - Hard Corps Marketing Show #178
Aug 3 • 73 min
The data does not lie! Learning how to read metrics and understand the story they are telling is essential to discovering the impact of your marketing campaigns. A Data Driven Marketing Leader, 2020 Salesforce Marketing Champion, Senior Director of…
The Virtual Events Virtuoso - Cassandra Jowett - Hard Corps Marketing Show #177
Jul 31 • 93 min
Virtual events are a great alternative way to promote your product and discuss new concepts. However, they are not a cut and paste mold from in person events. They have to be adapted to keep your audience’s attention and create the best experience. A…
The Prophet of Profit - Jessica Fewless - Hard Corps Marketing Show #176
Jul 30 • 83 min
Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most impact? A Marketing Leader, Author of Account-Based Marketing, Speaker, Evangelist, ABM…
Making Sense of the Martech Madness - Ashley Anger - Hard Corps Marketing Show #175
Jul 29 • 71 min
There are so many different alluring marketing tools out there, it can be difficult to choose! What will work for your company now? Where do you want your company to be? What metrics do you need? An Influencer, Marketing Strategist, Technologist, 2020…
Marketing Projection Pandemonium - George Jacob - Hard Corps Marketing Show #174
Jul 27 • 87 min
The pandemic has turned all markets upside down. There are many unknowns in what is to come. How do we create our projected goals? What do we do now to be ok when the dust settles? A Marketing Leader, Creative Writer, Blogger, Editor, Strategic Marketing…
Metric Madness - Christopher Doran - Hard Corps Marketing Show #173
Jul 23 • 80 min
In today’s marketing world we are always looking for the next great thing and want more clients instantly. But where does the line get drawn between the value of quantity versus quality? A Marketing Leader, Entrepreneur, CEO at Invado Solutions,…
DJ Digital Strategy - Ryan Phelan - Hard Corps Marketing Show #172
Jul 20 • 108 min
What are similarities and differences between B2B and B2C marketing tactics? Why are people closet marketers? How do we make sure our outward facing messages are clear? A Digital Marketing Leader, Keynote Speaker, Agile Marketing Leader, Top 40 Digital…
The Change Rockstar - Brent Walters - Hard Corps Marketing Show #171
Jul 16 • 108 min
The world is constantly evolving and changing. Marketing is no exception! How should we prepare for the unexpected and look towards the future of marketing? A Marketing Leader, Certified Salesforce Pardot Consultant, Marketo Consultant, Salesforce Ohana…
Valuable Partner Marketing - David Portnowitz - Hard Corps Marketing Show #170
Jul 13 • 82 min
Marketers in partner-driven businesses can do all sorts of great things for their partners, but if it does not relate back to how the partners can use it to drive more for their business, then a marketer’s efforts will go to waste. A Marketing Leader,…
Customer Experience for Dummies - Kyle Lacy - Hard Corps Marketing Show #169
Jul 9 • 71 min
As marketing professionals we know that customer experience is key to a successful brand. Understanding the customer needs and finding a unique approach to engaging them with your company helps build that relationship. A Marketing Leader, Author of…
Capturing The Voice of The Customer - Angelo Ponzi - Hard Corps Marketing Show #168
Jul 6 • 78 min
As marketers, we know how to talk about our product or service, but do we know how all of this is articulated from the voice of the customer? A Marketing Leader, Business Advisor, Keynote Speaker, Fractional CMO, Podcast Host of the Business Growth Cafe,…
The Power of Influencer Marketing - Neal Schaffer - Hard Corps Marketing Show #167
Jul 2 • 67 min
People may think that Influencer Marketing is only for business to consumer companies and that business to business buyers are not engaging as much as B2C buyers. They are mistaken. An Influencer Marketing Speaker & Consultant, Author of The Age of…
The Two Sides of Marketing - Carrie Hankey - Hard Corps Marketing Show #166
Jun 29 • 68 min
Some people see and use their marketing department as a print shop, but marketing is so much more than font, colors, and polished collateral. A Marketing Leader, Growth Manager, and the Director of Marketing and Business Development at Aronson LLC, Carrie…
Make Decisions Like a CMO - Casey Slaughter Stanton - Hard Corps Marketing Show #165
Jun 25 • 86 min
A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same manner, rather than continuing to do busy work that is not producing money for the business.…
The Best of ABM - Casey Cheshire & Christina Anderson - Hard Corps Marketing Show #164
Jun 25 • 87 min
There is a lot of talk about Account Based Marketing in the B2B space. To help separate the practical from the fluff, Casey Cheshire, the Host of The Hard Corps Marketing Show, interviewed the top ABM experts to give their insights and dispel all of the…
Distributing Content as Breaking News - Chris Walker - Hard Corps Marketing Show #163
Jun 22 • 75 min
Most companies will invest in ads as a way to drive direct response conversions. The prospect clicks, is taken to another page, and then has to fill out a form to download the content. The problem is, how many of those prospects will actually take the…
Connecting the Dots with Buyer Personas - Vicki O’Neill - Hard Corps Marketing Show #162
Jun 18 • 71 min
Your team may have your business’ ideal customer profile defined, but does it have an understanding of its buyer personas? A Marketing Leader, Persona Creator, Podcast Host, and the Fractional CMO of KenKay Marketing, Vicki O’Neill, encourages marketers…
Video Marketing Entertainment - Todd Hartley - Hard Corps Marketing Show #161
Jun 15 • 88 min
Marketers buy into the idea that people have short attention spans, so their focus gets put onto keeping the content short. A Keynote Speaker, 5x Telly Winner, Digital & Video Marketing Leader, and the CEO of WireBuzz, Todd Hartley, challenges marketers…
Creating a Content Ecosphere - Chris Austin - Hard Corps Marketing Show #160
Jun 11 • 70 min
Marketers put a lot of time into creating great pieces of content, however creating the content is only the halfway point. A Marketing Leader in Content & Brand Strategy, and Fractional CMO at CAMO Marketing, Chris Austin, delivers a call to action for…
Building Trust Through Marketing Transparency - Juliana Casale - Hard Corps Marketing Show #159
Jun 8 • 96 min
B2B marketers are not marketing to businesses, they are marketing to people at those businesses. What will win people over when deciding who they should buy from? The company that actually shows that they care by speaking to the buyer’s situation in a way…
The Marketing Matchmaker - Joe Koufman - Hard Corps Marketing Show #158
Jun 4 • 92 min
At the end of the day, when a company hires you, whether it is for a job, or they purchase your business’ product or service, is it because of your history and resume alone? Not exactly. An Interactive Marketer, Speaker, Entrepreneur, Internet…
Quantifying Marketing for Megadeals - Christopher Engman - Hard Corps Marketing Show #157
Jun 1 • 99 min
How do you know if your business is not investing enough in marketing if all the different marketing touch points are attributed to just one touch point, the last touch? Oftentimes marketing does not get the investment it needs to win bigger deals for the…
ABM for the Customer Journey - Megan Heuer - Hard Corps Marketing Show #156
May 28 • 83 min
With buyers having so much digital content at their fingertips, they are doing a lot of their own research when it comes to purchasing a product or service. This can lead marketers to believe that their value is at the beginning of the buyer’s journey and…
Everyday ABM - Nikki Nixon - Hard Corps Marketing Show #155
May 25 • 86 min
You may have heard about account-based marketing, all of the technology associated with it, all of the planning that goes into it, and then the cross-departmental collaboration, and thought, “That would be nice, but we are not quite there yet.” An ABM…
The GDPR & CCPA Marketing Experience - Jodi Daniels - Hard Corps Marketing Show #154
May 21 • 69 min
You may have updated your privacy notice when laws like GDPR and CCPA came into effect, so you may think that you are all set to be compliant. Think again! An Enterprise Privacy Expert, Consultant, Keynote Speaker, and the Founder & CEO of Red Clover…
Marketing Automation, Providing Value Beyond Marketing - Andrea Tarrell - Hard Corps Marketing Show #153
May 18 • 91 min
When marketing is not aligned with other departments and is seen as the cost center of the business, it is often the first department to be put on pause during a challenging time. Yet, there is so much value that marketing and the technology being used…
Branding that Crafts Irrational Loyalty - Deb Gabor - Hard Corps Marketing Show #152
May 14 • 96 min
How many marketing segments does your company have? Do you have the groups then separated by industry and role? Do you feel like your head is spinning with the amount of different segments you have? What if you could prioritize your marketing and branding…
The Spray and Pray Marketing Trap - Robb Northrup - Hard Corps Marketing Show #151
May 11 • 66 min
In the digital age of marketing, there are so many places that marketers can put their content. There are thousands of emails they can send, multiple social media platforms they can post to, and plenty of websites to place their ads. If marketing keeps…
Why ABM is Not a Strategy - Scott Vaughan - Hard Corps Marketing Show #150
May 7 • 81 min
B2B Marketers go crazy over the term account-based marketing (ABM). They treat it like it is a buzzword, a strategy that is going to advance their brand in the B2B marketplace, and one that is focused just on marketing with some sales alignment. What good…
What B2B Can Learn From B2C - Lance French - Hard Corps Marketing Show #149
May 4 • 56 min
With B2C businesses such as Amazon, Netflix, and Spotify providing personalized customer experiences for their consumers, buyers on the B2B side are now expecting a seamless customized journey. How does B2B keep up? A Sales and Marketing Leader and the…
Customer Communities over Analysis Paralysis - Max Altschuler - Hard Corps Marketing Show #148
Apr 30 • 66 min
Have you ever been a part of a customer community, you hear customers expressing a need and you feel that a campaign should be done to answer that need, however, you wait to act because you do not have the research to back your initiative? It is time to…
Building Customer Advocate Champions - Isabelle Papoulias - Hard Corps Marketing Show #147
Apr 27 • 77 min
Oftentimes marketers are not the ones that get to talk to customers. They build an understanding of what the buyer’s needs are and then develop content and marketing strategy around their current knowledge. However, without ever getting to the buyer’s…
Crafting Predictive Success: The Conscious Competent Concept - Joseph Frost - Hard Corps Marketing Show #146
Apr 23 • 77 min
There are so many creative and great minds in marketing that it can be easy to be so focused on executing the creative side that the chance for a process to be put in place is missed. But do marketing and creative departments really need a process? A…
The Four Agreements of Sales & Marketing - Daniel Weiner - Hard Corps Marketing Show #145
Apr 20 • 83 min
At the end of the day, your buyers know that you want their money, so how do you build a relationship of trust, clear expectations, value, and integrity? A Digital Marketer, Sales Leader, and the VP of Sales at Vehicle Media, Daniel Weiner, shares the…
The Keys to Leveraging Intent Data - Lisa Sharapata - Hard Corps Marketing Show #144
Apr 16 • 66 min
If you knew what keywords your buyers were using to search for your product or service before they arrived at your site or before they contacted you, wouldn’t you be able to advance your marketing for a more targeted approach? It’s possible with intent…
Planning Your Marketing Victory - Julie Falcetano - Hard Corps Marketing Show #143
Apr 13 • 97 min
Marketers are faced with new requests everyday from other departments, ones that are urgent and that they needed done yesterday. On top of these impromptu requests, they also have KPI’s to track and tasks to execute for the marketing campaigns that they…
Simple Marketing Without the BS - Edward Nevraumont - Hard Corps Marketing Show #142
Apr 9 • 75 min
Marketers today are in the day and age of owning technology stacks that cost thousands of dollars, all to get data measurements, analytics, and AI. It is no wonder that marketers feel like they are getting pulled in a thousand directions and become…
Conversational Marketing: More Than a Chatbot - Allison Gosman - Hard Corps Marketing Show #141
Apr 6 • 61 min
Conversational marketing, is it really just about chatbots? It is just for B2C or service companies? Will it only take up your team’s resources as they take their time to monitor the chat window? There are a lot of misconceptions and unanswered questions…
Marketing Automation: Sales’ Unknown Friend - Michelle Sanders - Hard Corps Marketing Show #140
Apr 2 • 64 min
Just because the term marketing automation does not have the word sales in it, does not mean that this technology cannot be used by both teams for a successful lead to revenue process. A Marketing Strategist and Architect, Digital Marketing Expert,…
The Freemium Business Model - Alan Percy - Hard Corps Marketing Show #139
Mar 30 • 59 min
The value of marketing cannot be measured solely on quantitative results and KPIs. Marketing needs to build a brand, stimulate interest, and construct buyer loyalty. Marketing Thought Leader, Podcaster, Speaker, and the CMO of TelcoBridges, Alan Percy,…
The Mission Aligned Content Process - Deborah Ager - Hard Corps Marketing Show #138
Mar 26 • 60 min
Without putting the time in to develop a cohesive focus for your content, messages can get sprinkled throughout an organization without consistency, resulting in misaligned efforts and missed opportunities for engagement. Writer, Mentor, Coach, Editor,…
What it REALLY Takes to Align Sales & Marketing - Logan Childs - Hard Corps Marketing Show #137
Mar 23 • 64 min
Marketers, are you tired of hearing that sales is displeased with your leads? Has aligning your sales and marketing teams been a constant battle? Get the take from a Sales and Marketing Leader, Certified Pardot Specialist, and the Senior Director of Sales…
Reaching Your Buyers with Vortex Prospecting - Chad Sanderson - Hard Corps Marketing Show #136
Mar 19 • 67 min
As technology is driving the way that humans interact, it is easy for it to become the main focus in the sales and marketing world. However, if technology becomes the main focus, how will sales and marketing professionals be able to communicate…
The Kondo Way to Organize Marketing Automation - Lucy Mazalon - Hard Corps Marketing Show #135
Mar 12 • 79 min
Marketing automation technology is often purchased hoping that it will be the silver bullet to solve all of the company’s problems and what is worse, there is sometimes not even a plan in place for what to do with it after the fact. Therefore the…
The Growth Operations Mastermind - Melissa McCready - Hard Corps Marketing Show #134
Mar 9 • 74 min
Leaders often discuss the importance of having a growth mindset. Without it, people, processes, and goals become stagnant. If growth is so important, why is it not a defined operational piece in so many organizations? A Speaker, Growth Operations Expert,…
Intent Data: A Marketer’s Secret Weapon - Beth Magee - Hard Corps Marketing Show #133
Mar 5 • 64 min
When you execute targeted marketing campaigns towards accounts in your ideal customer profile, are you using intent data to first tell you whether or not the accounts are interested? A Writer, Multi-industry Marketing Leader, and the VP of Marketing at…
Marketers that Speak the Language of Sales - Sherrie Mersdorf - Hard Corps Marketing Show #132
Mar 2 • 69 min
Are your marketing and sales teams arguing over the number of leads generated versus the quality and then blaming each other when goals are not met? It is time to realize that marketing and sales are on the same team. It is time to speak the same…
The True Value of Marketing - Jacklynn Farbman Manning - Hard Corps Marketing Show #131
Feb 27 • 78 min
Everyone has their own idea of what marketing is, but does anyone truly understand the value of it? How is marketing making a difference for your organization? A Marketing Leader, Designer, and the VP of Marketing at Amur Equipment Finance, Jacklynn…
Building an Authority Marketing Colosseum - Adam Witty - Hard Corps Marketing Show #130
Feb 24 • 81 min
Part of a marketer’s job is all about positioning. Positioning their business’ brand, content, and people in front of their ideal buyers. What about positioning your business in a place of authority above your competitors? An Entrepreneur, Speaker, Author…
Marketing Automation Unleashed - Casey Cheshire - Hard Corps Marketing Show #129
Feb 20 • 65 min
Marketing automation platforms can be complex. There is a specific process to follow for set up, and then once the technology is set up, teams often use it at a minimalistic level when there is so much more that can be unleashed. A Marketing Leader,…
The Content Performance Long Game - Christoph Trappe - Hard Corps Marketing Show #128
Feb 17 • 70 min
Is your marketing team expecting to see unrealistic returns on a stand alone piece of content? Have you spent thousands of dollars from your budget on one white paper or one article? Content performance is about the long game. A Content Marketing Thought…
Becoming Your Own Marketing Leader - Renee Herendeen - Hard Corps Marketing Show #127
Feb 13 • 66 min
Marketers can be running on the activity hamster wheel for so long that they forget the importance of stepping out and having a conversation. Conversations with their buyers, with their managers, and with people that are outside of their direct sphere of…
Marketing Your Way to Success - LaRon Butler - Hard Corps Marketing Show #126
Feb 10 • 80 min
Marketers are able to execute the tactics and strategy for their companies, but what about applying marketing skills to their own life for success in their career? A U.S. Army Veteran, Salesforce 5x Certified Ohana Member, Digital Marketing Strategist,…
Going to War on Email Deliverability - Keith Phillips - Hard Corps Marketing Show #125
Feb 6 • 95 min
Of the email lists that your marketing team has, what percentage of the list is engaging, what percentage is marking your emails as a spam complaint, and what percentage is not even receiving your emails because of old email addresses that have not been…
The Art of an Agile Marketer’s Focused Lens - Nicole Davidson - Hard Corps Marketing Show #124
Feb 3 • 59 min
A marketer’s day consists of putting out fires, taking in ideas from other departments at unexpected times, and then multitasking to find the time to execute all the tasks that they already had on their schedule for the day. So how does a marketer stay…
Curiosity that Sparks Innovative Marketing - Dr. Diane Hamilton - Hard Corps Marketing Show #123
Jan 30 • 71 min
Do you feel like your marketing team has become stagnant in their ideas? Is there something inhibiting the team from creativity and innovation? Perhaps it is because their curiosity is being stifled. An expert in emotional intelligence and behavior…
The Buyer’s Cyclonic Journey in 8 Stages - Mike Lieberman - Hard Corps Marketing Show #122
Jan 27 • 63 min
Often times when marketing and sales refer to the buyer’s journey, they use a funnel model, moving prospects down the funnel. In today’s society as marketing is touching their buyers in various places, is the funnel still the correct model? An Author,…
No Nonsense Marketing Fundamentals - Laura Luckman Kelber - Hard Corps Marketing Show #121
Jan 23 • 74 min
The Four P’s of Marketing, brand, buyer personas, ABM, empathetic messaging that resonates with your buyers, and networking, this episode has it all. A marketing strategist, thought leader, and the SVP Marketing at Flexera, Laura Luckman Kelber, shares…
The SEO Puzzle Master - Stoney deGeyter - Hard Corps Marketing Show #120
Jan 22 • 68 min
If a visitor came to your website, can they tell the product or service that your company sells just by looking at the navigation or will a visitor have to click through to find what they are looking for? A Marketing Leader, Speaker, and the Author of The…
The Value of Asking the Right Questions - Kris Bondi - Hard Corps Marketing Show #119
Jan 16 • 68 min
A marketer’s learning never stops. They need to understand their product or service inside and out, they need to understand their buyers, the market their product or service plays in, and also how to report it all. In an ever evolving field, marketers…
The Disruptive Marketer’s Keys to Differentiation - Geoffrey Colon - Hard Corps Marketing Show #118
Jan 13 • 73 min
In today’s digital world, the latest news, reviews, and competitive insights, are at the buyer’s finger tips instantly. If your business does not stand out from your competitors, how are you going to grab the buyer’s attention? The Author of Disruptive…
Marketing Like a Startup Superstar - Steve Kahan - Hard Corps Marketing Show #117
Jan 9 • 65 min
Do you feel like you are pigeonholed in your corporate job? Do you need some inspiration and are considering moving to a marketing position in the startup world? A Marketing Leader, Serial Entrepreneur, the author of Be a Startup Superstar, and the CMO of…
The Marketing Scientist - Daniel McCarthy - Hard Corps Marketing Show #116
Jan 7 • 78 min
There is a shift happening in departmental dynamics at companies. Marketing is either being given a seat at the table or they are still seen as the print shop for sales. A Marketing Scientist, Statistician, and the Assistant Professor of Marketing at…
Fanocracy Marketing - David Meerman Scott - Hard Corps Marketing Show #115
Jan 7 • 53 min
What are you a fan of? Why do you think you are a fan of that thing? What happens to your brain when you become a fan of something? Have you ever thought about how you can create fans for your company? The Keynote Speaker and Bestselling Author of…
The Pursuit of Thought Leadership - Daniel Cordell - Hard Corps Marketing Show #114
Jan 2 • 73 min
You love what you do, you take in content, get inspired, and then what happens? Do you share what you have learned? Did you ever consider yourself to be a thought leader? A veteran in interactive design, a marketer, entrepreneur, technologist, and…
The Marketing Empathy Practice - Brian Carroll - Hard Corps Marketing Show #113
Dec 26, 2019 • 66 min
In marketing, it is easy to look at the recipients you are scheduling your next email to as numbers. However, those numbers are people and when is the last time you asked yourself if your email is going to provide value to them? An Entrepreneur, Author,…
Content Marketing in 8 Seconds - Morgan Wiedmann - Hard Corps Marketing Show #112
Dec 19, 2019 • 58 min
Have you ever observed someone else scroll their newsfeed on their mobile device? How much time do you think they are spending on each piece of content? Now think about how long your next piece of content is. A Marketer, Writer, Podcast Host, and the…
Solving the Puzzle of Marketing - Alyssa Kleinman - Hard Corps Marketing Show #111
Dec 12, 2019 • 68 min
Without a plan and process of how to get things done, marketing can seem like a puzzle that you cannot solve. A marketing leader, an official member of Forbes Communications Council, and the VP Demand Generation at CipherHealth, Alyssa Kleinman, presents…
ABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110
Dec 5, 2019 • 67 min
After a marketer puts in the work to send a lead over to sales, is there job finished, so they can move onto generating more leads? A Marketer, Podcast Host, named one of the Top Sales Women to Watch in 2019, and the VP, Sales and Marketing at SmartBug…
Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109
Nov 27, 2019 • 84 min
If your marketing and sales teams are constantly focusing on attribution and who gets credit for each deal, how are they going to work together to drive revenue for your company? A Sales and Marketing Strategist, Speaker, Thought Leader, and the Chief…
Marketing Out of Your Comfort Zone - Kayleigh Fontana - Hard Corps Marketing Show #108
Nov 21, 2019 • 77 min
In marketing it can be easy to be comfortable and become stagnant in your efforts. It’s acceptable for your boss, it’s acceptable for you, so you don’t step out of your comfort zone. A Marketing Leader and the Social Media & Marketing Campaign Manager of…
Human to Human Marketing - Katie Morse - Hard Corps Marketing Show #107
Nov 14, 2019 • 87 min
There are times in a B2B marketer’s life when they need to be reminded of what matters. Even though we are marketing to companies, we are still marketing to people, so what matters, are the people. An Award-winning Marketer, Strategist, Entertainer, that…
The Magic of Revenue Intelligence - Udi Ledergor - Hard Corps Marketing Show #106
Nov 11, 2019 • 55 min
Have you ever been at a cocktail party and met someone that only wants to talk about themselves? They are doing all the talking and they never ask about you and what you care about. When a marketer focuses all their attention on the product rather than…
Building a Marketing Dream Team - Kate Wood - Hard Corps Marketing Show #105
Nov 7, 2019 • 59 min
For marketers in a small team, you may look at businesses with marketing teams of 10 or more and think, if you only had a bigger team, or only had a bigger budget, you could make a greater impact. A Marketing Leader and the CMO of Agio, Kate Wood,…
Marketing Web and Chat Mastery - Rachel White - Hard Corps Marketing Show #104
Oct 31, 2019 • 12 min
Are you about to redesign your website or implement chat? When is the last time you did a focus group to learn more about what people think of your marketing? When is the last time you did research to find out more about your target market and what makes…
Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103
Oct 24, 2019 • 64 min
When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a…
Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102
Oct 21, 2019 • 73 min
Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone? An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing…
Web Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101
Oct 17, 2019 • 55 min
Are you a creative marketer that toils over the design of your websites, content, and digital marketing? Do most of the conversations in your marketing meetings revolve around color, shapes, fonts, and design? It might be time to shift your focus back to…
My Marketing Mentor talks Measurement -David Meiselman- Hard Corps Marketing Show #100
Oct 10, 2019 • 67 min
Marketing combines creativity and statistical analysis to reach a company’s audience. Without measurement of how marketing programs perform, a marketer is unable to see their impact. Casey Cheshire’s marketing mentor, a Marketing Leader & Strategist, and…
Conversational Marketing’s Human Advantage - Maura Rivera- Hard Corps Marketing Show #99
Oct 3, 2019 • 68 min
When you hear the words conversational marketing, what do you think of? Is it a chatbot? What is conversational marketing really, just another trend? A marketing leader at the forefront of conversational marketing, and the VP of Marketing at…
Marketing Attorney Talks GDPR - Gyi Tsakalakis- Hard Corps Marketing Show #98
Sep 26, 2019 • 72 min
When is the last time you talked to a lawyer about GDPR compliance? When is the last time you got to talk to a lawyer who is also a marketer? Wouldn’t it be great to hear from someone with both perspectives? Now you can! An Attorney, Digital Marketing…
A Trailblazer’s Guide to ABM - Nate Skinner - Hard Corps Marketing Show #97
Sep 19, 2019 • 71 min
Everyone is talking about account-based marketing. It has become a trend and one that has been made out to be complex. It’s time to simplify it to its core. A Multi-Industry Marketing Leader and the VP of Product Marketing at Salesforce, Nate Skinner,…
The Content Marketing Troublemaker - Robert Rose - Hard Corps Marketing Show #96
Sep 12, 2019 • 64 min
If you stopped contributing to your company’s blog tomorrow, would anyone miss it? Why are you writing for your blog? What stage in the buyer’s journey does it contribute towards? These are all questions that if you have not asked yourself regarding your…
The Key to Rehumanize Your Business - Ethan Beute - Hard Corps Marketing Show #95
Sep 5, 2019 • 73 min
Videos are everywhere. You may be thinking, videos are great, I love watching them, but I do not want to be the one in front of the camera. Are you a marketer, salesperson, in customer success, or anyone in business? Then it is time to be on video. A…
The Buyer Persona Game Plan - Shannon Prager- Hard Corps Marketing Show #94
Aug 29, 2019 • 56 min
Do you understand the buyer personas you are marketing to? Do you have the data on these personas? Do you think the data you have has all the answers? A Marketing Leader, Mentor, Author, and the President and Founder of Leadit Marketing, Shannon Prager,…
The Customer Abundance Formula - Peter Fader - Hard Corps Marketing Show #93
Aug 22, 2019 • 68 min
How do you prioritize your marketing efforts for customer retention and then use that to find your ideal customer? It’s more than just the profile. It’s more than the cost of customer retention vs. acquisition. So how is it done? Step through the door and…
Preparing for the Context Revolution - Mathew Sweezey - Hard Corps Marketing Show #92
Aug 15, 2019 • 75 min
Is your marketing limited based on principles of the past? Is it shackled by reducing your day in and day out efforts to ROI alone? It’s time to realize what’s in the past and what marketers need to realize and implement for the present and future.…
Multi-touch Attribution vs. Lift Study - Andrew Krebs-Smith - Hard Corps Marketing Show #91
Aug 8, 2019 • 77 min
Is your company gathering a lot of data? How much extensive analysis do you do on it? Do you then make business decisions off of it? What happens when the data you get is not 100% reliable? A Social Advertising Strategist and the CEO of Social Fulcrum,…
Identifying the Fake Gucci Buyers - Kevin O’Malley - Hard Corps Marketing Show #90
Aug 1, 2019 • 70 min
You’re a marketer and just put together some beautiful content, a webinar, a blog article, and a white paper. You see that a certain individual interacts with all three of your marketing materials. You notice this same person has attended every webinar…
Marketing Experiments - Brian Massey - Hard Corps Marketing Show #89
Jul 26, 2019 • 80 min
Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new? An Author, Speaker, THE Conversion…
Content Marketing World - Cathy McPhillips - Hard Corps Marketing Show #88
Jul 18, 2019 • 46 min
Content is everywhere, so much that without strategy, it will be under utilized. How can marketers maximize their content marketing to get more buyer data, track ROI, and prioritize their efforts? What if there was an event that a marketer could go to, to…
Holistic Marketing - Kelly Street - Hard Corps Marketing Show #87
Jul 11, 2019 • 65 min
Marketing is saturated with buzz words and strategic approaches like agile, ABM, AI, conversational marketing, and digital transformation. It’s difficult not to jump to one of these items and hope that it will be the answer to your marketing prayers. A…
Dethroning the MQL - Justin Keller - Hard Corps Marketing Show #86
Jul 5, 2019 • 61 min
As a marketer, when do you feel like you are doing your job? Is it when you pass an MQL to sales, thinking that you have done your duty to nurture the buyer and it is now the sales team’s responsibility to close the deal and drive revenue? A marketing…
Leading a Digital Transformation- Paige O’Neill- Hard Corps Marketing Show #85
Jun 26, 2019 • 58 min
Marketing is filled with buzzwords like AI, MQL, and Digital Transformation. Do you wish that you were able to get the no nonsense take on all of them from an experienced marketing executive? A career B2B marketer who has worked with all kinds of…
Stop Blogging, Start Podcasting - Michael Greenberg - Hard Corps Marketing Show #84
Jun 18, 2019 • 73 min
How long does it take you to write a blog article? To research it, create the content, edit it, play with the title, find supplemental images, and then style the body? Now think of a conversation between a host and an expert. In a 30 minute conversation,…