The Hard Corps Marketing Show

The Hard Corps Marketing Show

hardcorpsmarketing.podbean.com
Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.
What Marketing Can Learn from The Heart of a Teacher - Susan Baird - Hard Corps Marketing Show #025
May 25 • 75 min
Break out your notebook for this extraordinary episode loaded with tips on how to set up and run successful nurture campaigns with Cheshire Impact’s very own Marketing Automation Strategist Susan Baird! With a background in teaching journalism, Susan…
Nurturing & The End of the Marketing Newsletter - Andrea Frasier - Hard Corps Marketing Show #024
May 22 • 75 min
Unleash the power of successful nurture campaigns and blast way past your competition with hard corps tips from a revenue optimization wizard Andrea Frasier, Senior Revenue Optimization Consultant at Cheshire Impact. Learn how to build a winning marketing…
Marketing Mojovation! - Joe Apfelbaum - Hard Corps Marketing Show #023
May 17 • 68 min
Get pumped up for this high energy, motivational episode discussing nurture campaigns and why they are so necessary for a winning strategy with Joe Apfelbaum, CEO of Ajax Union and author of Average Joe to CEO. Learn all about how to boost your business’…
Unleash The Power Of Quality Content - Samantha Stone - Hard Corps Marketing Show #022
May 11 • 61 min
Gear up for this very exciting episode on how to create clear, effective content marketing with marketing master Samantha Stone - founder and CMO of the Marketing Advisory Network and author of Unleash Possible! Learn all about why it is important to…
The Power of Storytelling Changes Everything - Tom Gerace - Hard Corps Marketing Show #021
May 3 • 80 min
Brace your brains for this exceptional episode on the future of marketing via brand storytelling with Tom Gerace, founder of Skyword! Learn the methodology behind brand stories, why the marketing world has been turned upside down, how the brain uses…
The Social Doctor - Leila Samii - Hard Corps Marketing Show #020
May 1 • 57 min
Class is in session this episode with marvelous social media scholar Dr. Leila Samii, Assistant Professor of Marketing at Southern New Hampshire University! Take a seat as we get schooled on the significance of empowering brand advocates, how to build…
Feed the Need with Neuromarketing - Nancy Harhut - Hard Corps Marketing Show #019
Apr 26 • 88 min
Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates! Unlock how behavioral science makes marketing more effective, the benefits of being cognitively…
Creative Secrets of the Marketoonist - Tom Fishburne - Hard Corps Marketing Show #018
Apr 24 • 89 min
Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist! We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is…
Max Value Social Convos - Kevin Micalizzi - Hard Corps Marketing Show #017
Apr 19 • 69 min
Join us as we investigate the world of technology and social media with rockstar Kevin Micalizzi, Host of the Quotable sales podcast! We establish the social media mindset B2B needs to thrive, why you don’t need to be a writer to win at content, the…
B2B Social That Freakin’ Works - Adam Hutchinson - Hard Corps Marketing Show #016
Apr 12 • 68 min
Master how to get more leads by applying a social media first mentality in this episode with self-proclaimed narrative theory nerd Adam Hutchinson, Head of Marketing at Socedo! Identify the power of videos in your content, how to use micro communities to…
Authentic Storytelling That Delivers - Sonja Jacob - Hard Corps Marketing Show #015
Apr 5 • 83 min
No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift! Ascertain how storytelling with a narrative upgrades your…
Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
Mar 29 • 70 min
Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven! Determine how to reveal the valuable information your customers hold, the difference between…
Journey from Sales to ABM Marketer - Heidi Vandermeer - Hard Corps Marketing Show #013
Mar 27 • 60 min
Cross the oceans of content and account based marketing with digital marketing devotee Heidi Vandermeer, ABM Manager at Uberflip! Determine what exactly account based marketing is, how to use sales to help with marketing efforts, the importance of…
Unleashing Atomic Content Strategy - Rebecca Lieb - Hard Corps Marketing Show #012
Mar 22 • 73 min
Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights! We unveil the importance of experimenting with content strategy, the value your internal team holds…
The Quest for Content Marketing ROI - Michael Brenner - Hard Corps Marketing Show #011
Mar 15 • 67 min
Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group! We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising…
The Secret Threat of Dark Traffic - Nicki Laycoax - Hard Corps Marketing Show #010
Mar 13 • 74 min
This episode exposes ridiculous reporting results & how to fix them with the marketing efficiency master Nicki Laycoax, the creator of Oogur! We uncover why installing Google Analytics on a site is just not enough, how to improve reporting through the…
The Content Strategy EXPLOSION - Andy Crestodina - Hard Corps Marketing Show #009
Mar 8 • 74 min
This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios! We undertake this mission to learn what you should be…
Dominating Actionable Metrics With The Moneyball Marketer - Zak Pines - Hard Corps Marketing Show #008
Mar 6 • 56 min
Batter up for this episode as we get the real deal on reporting with event ninja Zak Pines, the Marketing VP at Bedrock Data! We touch base on the importance of unified data, the ROI analytics framework, accountability in marketing, and as always smash…
It’s ALIVE! Tracking Your Phone Leads Coverts 3X - Ryan Shank - Hard Corps Marketing Show #007
Mar 1 • 93 min
We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon! Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are…
Insane in the Membrane! The Psychology of Motivation Applied in Marketing - Marli Mesibov - Hard Corps Marketing Show #006
Feb 22 • 67 min
We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow! Discover with us the power of psychology, what myths get crushed to the bone, the…