CMO Moves

CMO Moves

www.adweek.com/inside-the-brand/cmo-moves
An Adweek Brandweek podcast hosted by Nadine Diet…


Susan Vobejda, CMO of The Trade Desk - From Wall Street to Fashion to Tech
Oct 17 • 31 min
From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to…
Elisabeth Charles, CMO of Rodan + Fields - Becoming The No. 1 Skincare Brand that Nobody’s Heard Of
Oct 10 • 31 min
Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand…
Kurt Kane, President & CCO of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club
Sep 27 • 33 min
Chicken sandwiches, Cheetos, gazebos and movie recommendations. I knew from the second I planned to record with Kurt Kane, President and Chief Commercial Officer of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club, I was in for a wild ride.…
Stephanie Buscemi, CMO of Salesforce - Driving Inclusivity From the Inside Out
Sep 24 • 27 min
Salesforce CMO Stephanie Buscemi first started her career in radio and TV, but as a native “Bay Area gal,” she soon came back to her roots and set her sights on tech. Her broadcast journalism background has proven valuable, giving her the perfect footing…
Julian Duncan, CMO NFL Jacksonville Jaguars & Daniel Cherry III, CMO Activision Blizzard Esports
Sep 16 • 36 min
What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and…
Fiona Carter, CBO of AT&T - The Business of Marketing and Societal Impact
Sep 4 • 33 min
Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody’s lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring…
Special Edition: Duos with Marc Pritchard, CBO of P&G and Antonio Lucio, CMO of Facebook
Aug 29 • 32 min
What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to…
Jason White, CMO of Cura Cannabis Solutions - From Beats by Dr. Dre to Cannabis and Social Justice
Aug 19 • 27 min
Jason White, CMO of Cura Cannabis Solutions and former head of Marketing for Beats by Dr. Dre, shares his impressive career journey from his “not-so-sexy beginnings” selling soap in Colorado Springs to the exciting agency world in China to running one of…
Alegra O’Hare, Gap CMO - Why Fear Is a Liar
Aug 13 • 27 min
Alegra O’Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still. As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand…
Rebecca Minkoff, Founder and Designer of Rebecca Minkoff - Turning One Bag into a Lifestyle Brand
Aug 1 • 23 min
In the 15 years that Rebecca Minkoff has been building the Rebecca Minkoff fashion brand, she has worn many hats, including acting CMO until such a time where she decided it was critical to hire a CMO to lead her brand, her name, her products that she…
Brad Hiranaga, Chief Brand Officer, North America at General Mills - A Billion Acts of Good
Jul 23 • 27 min
What better role than Chief Brand Officer for someone who’s “in love with brands?” Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has…
Kelly Campbell, CMO of Hulu - Authentically Impacting Culture Through Athletes, Handmaids and an Egg
Jul 17 • 22 min
One of the first things that attracted Kelly Campbell to the role of Hulu CMO was the opportunity to drive growth. And that’s precisely what she’s done with subscribers up 60% within the past 18 months, going from 17 million to more than 28 million. Kelly…
Tim Ellis, CMO of the NFL Takes the Helmets Off and Creates a New Social Media Ecosystem
Jul 11 • 38 min
As Tim Ellis, CMO of the NFL, and I were sitting in Cannes just recently, we turned the mic on and embarked on an incredible journey together. This podcast really should be two separate ones but they come from one fantastical person, Tim. The first would…
Marisa Thalberg, Global CBO, Taco Bell - Looking Inside for Information & Outside for Inspiration
Jul 8 • 29 min
Marisa Thalberg, Global Chief Brand Officer of Taco Bell, knows what’s like to juggle career and life better than most. As a first-time mom and an accomplished marketing leader of multiple brands, from Luxury to QSR, Marisa also balanced a full-time…
Special Edition: CMO Moves Duos with Carla Hassan, CBO of Citi, with Diego Scotti, CMO of Verizon
Jun 27 • 27 min
Introducing a whole new mini-series as part of CMO Moves….Duos! After I released my 70th episode, I thought to myself, “hmmm, I have a lot of incredible new guests coming up, but I also miss hearing from the first 70!” As you know, time flies and my prior…
Lara Hood Balazs, CMO of Intuit - How To Compartmentalize Technology And Design For Delight
Jun 24 • 24 min
Lara Hood Balazs, CMO of Intuit, has worked for several of the world’s top companies: Amazon, Visa, Nike, Gap Inc., General Mills and now, Intuit. What does this serial B2C marketing leader take with her in every role? Scrappiness. Something she learned…
Tariq Hassan, CMO of Petco - Oxytocin and Lifelong Journeys Driving Transformation Priorities
Jun 10 • 30 min
Tariq Hassan, CMO of Petco, is a true “champion” of transformation in every sense of the word. Not only is he championing change within Petco in the name of pet parents everywhere, but he’s also fueling his organization with new thinking and lifting up…
Janey Whiteside, Chief Customer Officer of Walmart - Fusing Together E2E Customer Experience
Jun 5 • 26 min
Janey Whiteside, Chief Customer Officer of Walmart, is modeling a new role to evolve the customer experience of Walmart, bringing together what once used to be disparate functions together under one roof. In Janey’s role, she is responsible for four…
Kevin Thompson, CMO of Sotheby’s International Realty – Luxury Brand Psychology
May 31 • 29 min
With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby’s International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention. This global luxury real estate brand…
Steven Wolfe Pereira, CEO and Co-founder of Encantos - Leveraging Diversity as a Growth Driver
May 23 • 34 min
Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he’s building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a…
Valérie Hernando Presse, Global CMO, Danone | Reimagining Marketing to Reconcile Business & Purpose
May 15 • 34 min
Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing. As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with…
Simon Lowden, President Global Foods, PepsiCo - Getting Comfortable with Discomfort
May 9 • 32 min
Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to…
Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling
Apr 25 • 25 min
“I have a really weird background for a marketer…” As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that…
Gail Tifford, Chief Brand Officer of WW International - The World Still Needs Champions
Apr 18 • 32 min
Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever…
Heidi Browning, CMO of the NHL – Power Players Shaping the Next 100 Years
Apr 9 • 29 min
Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the…
Emily Culp, President of Cover FX Skincare - Boardrooms And Purple Squirrels
Mar 28 • 30 min
Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca…
Seth Freeman, CMO of Buffalo Wild Wings - Death to Domestication
Mar 18 • 31 min
When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the…
Meredith Verdone, CMO of Bank of America - How To Win As A Team
Mar 6 • 28 min
“There’s something very special about working in a category that has so much impact on people’s lives.” Meredith Verdone, CMO of Bank of America, unequivocally loves her job. And with 20 years of experience with the bank, Meredith has not only seen growth…
Debra Bass, Global CMO & US President of Nuvo - Why Every Move You Make Takes A Village
Feb 22 • 25 min
Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career. Growing her marketing expertise through AT&T, Procter & Gamble, Bristol…
Cynthia Chen, CEO of General Mills China - Moving “China Fast”
Feb 15 • 27 min
Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand. In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand…
Maria Menounos, CEO and Creator of AfterBuzz TV - The ESPN of TV Talk
Feb 14 • 32 min
Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each…
John Burke, CMO and President of Bacardi Global Brands - Back to the Bar!
Feb 7 • 25 min
Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and…
Chris Brandt, CMO of Chipotle - Celebrating First Downs, Not Just Touchdowns
Feb 5 • 29 min
Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it. In this episode, Chris dives deep into the…
Julian Duncan, CMO of NFL Jacksonville Jaguars - Changing the Game
Jan 31 • 34 min
Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and…
Nick Drake, EVP Marketing & Experience of T-Mobile - Going Into The Unknown
Jan 29 • 32 min
Nick Drake, EVP of Marketing & Experience of T-Mobile shares his many important career and life lessons from the Rugby field to the inside of agencies to the ocean on a surfboard and into the Outback as a Jackaroo. Nick’s life adventures are mesmerizing…
Andrea Zahumensky, CMO of KFC U.S. - The (Un) Comfort Principal
Jan 23 • 29 min
Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it…
Jeanine Liburd, CMCO of BET - The Human Factor of Culture
Jan 17 • 28 min
Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only…
David Dancer, CMO of MedMen - Pioneering Marketing for the Cannabis Hyper-Growth Category
Jan 10 • 30 min
How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally? Well, that’s exactly what David Dancer, CMO of…
2019 Innovation Watch List with Gap Inc.’s Hill City, IKEA and Belkin International
Dec 20, 2018 • 37 min
In today’s very special edition, and final episode of CMO Moves in 2018, I’m bringing back three past guests who I chatted with earlier this year on CMO Moves to find out how things have been going since we last checked in. Also, since all three of these…
Jen Sey, Global CMO Of Levi’s - The Honest Truth About Life and Leadership
Dec 14, 2018 • 30 min
Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark,…
Alison Wagonfeld, CMO Of Google Cloud - The Magic of Storytelling with the Power of AI & ML
Dec 3, 2018 • 30 min
Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for…
Kellyn Smith Kenny, CMO Of Hilton - Innovate in Service of the Customer
Nov 30, 2018 • 30 min
Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe. Having come from Uber after building their…
Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else’s Shoes
Nov 14, 2018 • 29 min
Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans…
Casey Hurbis, CMO of Quicken Loans - Fulfilling the American Dream
Nov 8, 2018 • 25 min
Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been…
Dave Edelman, CMO of Aetna - Agile Digital Transformation of a Complex Ecosystem
Nov 1, 2018 • 29 min
Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a…
Lee Applbaum, Global CMO of Patron and Grey Goose - The Swagger of a Brand
Oct 25, 2018 • 28 min
Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but…
Fernando Machado, Global CMO of Burger King - Bravery to Move at the Speed of Pop Culture
Oct 22, 2018 • 31 min
Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. Critically important in his success formula is moving at…
Dana Anderson, Chief Transformation Officer of MediaLink - How to Set Your CMO Table
Oct 16, 2018 • 29 min
Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to…
Leslie Berland, CMO and Head Of People Of Twitter - Leading with Impact
Oct 9, 2018 • 28 min
Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform. The results from…
Adam Stotsky, President of E! Entertainment - The Future of Media
Oct 4, 2018 • 28 min
Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before…
Chris Bruzzo, CMO of Electronic Arts (EA) - The Hunt for a Signature Move
Sep 28, 2018 • 28 min
Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be…
Eric Toda, HoM at Hill City, a Gap Inc. brand - Launching a Secret Brand…Today!
Sep 20, 2018 • 30 min
Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over…
Vineet Mehra, CMO of Ancestry - The Ambidextrous CMO Activating Purpose
Sep 14, 2018 • 32 min
Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections…
Jim Stengel, President & CEO of The Jim Stengel Group - Activate Your Purpose
Sep 13, 2018 • 33 min
Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies find their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000…
Stuart Redsun, former CMO Columbia Sportswear Company - Seeking Brand Truth
Sep 2, 2018 • 27 min
Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain…
Robin Domeniconi, CEO of Threaded Tales - A One Way Ticket to Bali
Aug 30, 2018 • 28 min
What would happen if you woke up one day and realized you no longer wanted that corner office? Your passion was gone. What would you do? I was lucky enough to catch Robin Domeniconi, CEO and Founder of Threaded Tales and former CMO of (RED), in between…
David Rubin, Head of Audience and Brand at NYT - Human Truths and Emotional Connection
Aug 19, 2018 • 27 min
David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at the NYT, but throughout his whole career. It’s how he led successful brands at Unilever, Pinterest…
John Dillon, CMO of Denny’s - Rejuvenating America’s Diner, the Original Social Network
Aug 9, 2018 • 31 min
John Dillon, CMO of Denny’s, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares the brand journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow…
Meg Goldthwaite, CMO of NPR - Telling the Stories of the Storytellers
Jul 31, 2018 • 31 min
Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in technology! Like the storyteller squared that she is, she is also a mom squared, ensuring her three…
Rick Gomez, CMO of Target - Breaking Through Boundaries with Empathy and Confidence
Jul 26, 2018 • 32 min
Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and…
Greg Revelle, CMO of Kohl’s - The Art, Science and People of Personalization and Loyalty
Jul 18, 2018 • 28 min
Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips, what to ask for from your boss, how to champion success and provide an environment where people can…
Chris Capossela, CMO of Microsoft - Adopting a Growth Mindset with Inclusivity as the North Star
Jul 8, 2018 • 31 min
Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading one of the most impressive cultural transformations in the industry and what he learned from his…
Mary Beth Laughton, EVP Omni Retail Sephora - Reimagining Retail
Jul 3, 2018 • 32 min
Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of hottest new roles in the industry geared to reimagine the customer experience across the physical and digital worlds. Find out how she came into this newly created role, what she is…
Pam Kaufman, President Viacom Nickelodeon Global Consumer Products - Chief Motivational Officer
Jun 29, 2018 • 28 min
Pam Kaufman, President of Viacom Nickelodeon Global Consumer Products, leads some of the coolest brands in the world but humbly notes her greatest responsibility is being the “Chief Motivational Officer” for her teams. Tune in to hear her leadership tips…
Dara Treseder, CMO of GE Ventures - Manage Your Personal Brand like a Start-up
Jun 13, 2018 • 29 min
Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor shares what it takes to succeed today, how to architect your teams for growth, break through barriers and build your personal brand.
Musa Tariq, former CBO of Ford - Reflection, Learning and Mining the White Space
Jun 3, 2018 • 25 min
Musa Tariq, former Chief Brand Officer of Ford and current “Student of Life” shares his perspective on The Future of Marketing and the importance of focusing on the White Space, reminding us all to ”boldly go where no one has gone before.”
Nuno Teles, President of Diageo Beer Company - Culture is Everything
May 24, 2018 • 29 min
Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a President role. Nuno lays out his former CMO playbook and discusses his priority areas now as…
Roy Spence, Chairman & CEO of GSD&M - Chief Purpose Officers and Love Cultures
May 15, 2018 • 34 min
Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures…
Charlie Cole, CDO of Tumi - Big Swings, Big Misses and Defensible Scale
May 10, 2018 • 35 min
Charlie Cole, Chief eCommerce Officer for Samsonite and Chief Digital Officer for Tumi shares great advice for anyone looking to thrive in today’s global economy. Well-traveled and well-versed in all things data, technology and customer experience,…
Lynne Biggar, CMO of Visa - Going Forward from Here
May 2, 2018 • 29 min
Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands. A self-described “business major with a minor in marketing”…
Jerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood
Apr 25, 2018 • 30 min
Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as…
Barbara Martin Coppola, CDO of IKEA - Invisible Dynamics
Apr 17, 2018 • 31 min
Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data…
Kristin Patrick, CMO of Pepsico - Leading Lifestyle Brands as a Cultural Curator
Apr 14, 2018 • 25 min
Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO for Brand Development at PepsiCo.
Jeff Jones, President & CEO of H&R Block - Legendary Moves from CMO to CEO
Mar 27, 2018 • 32 min
Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected Leader”, how to role model behavior that shapes innovative cultures and how to plan your career…
Terrance Williams, CMO of Nationwide - The Essence of Leadership
Mar 23, 2018 • 32 min
Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes to be a great CMO today, his advice on how to foster adoption of new principles, and how to…
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation
Mar 15, 2018 • 29 min
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation.
Kieran Hannon, CMO of Belkin International - Curiosity, Agility and Mentorship
Mar 12, 2018 • 31 min
Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin’s four brands to winning countless awards and has developed a world-class team.
Mary Beech, CMO of Kate Spade - Fierce Honesty and Tough Decisions
Mar 6, 2018 • 34 min
Mary Beech, CMO of Kate Spade New York, shares how she’s overcome trials and tribulations throughout her career while juggling the tough balance of work-life commitments; how to turn negative feedback into positive momentum, how to prioritize time spent…
Raja Rajamannar, CMO Mastercard - Financial Acumen, Credibility and Giving Back
Feb 27, 2018 • 32 min
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand the expectations of the CEO, how to better partner with your CFO, how to earn credibility…
Diego Scotti, CMO of Verizon - Changing the Game with Dimension, Depth and Humanity
Feb 20, 2018 • 33 min
Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true connection, fueling creativity, redesigning teams, building talent and more…
Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework
Feb 15, 2018 • 36 min
Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C’s of Marketing, the challenges between finance and…
Tony Rogers, CMO of Walmart U.S. - The Power of Purpose
Feb 12, 2018 • 28 min
Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world’s largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader.
Evan Greene, CMO of The Recording Academy - The Man behind the GRAMMYs
Feb 6, 2018 • 31 min
Evan Greene, CMO of The Recording Academy, oversees marketing and brand strategy for one of today’s most relevant music organizations, the Recording Academy, and Music’s Biggest Brand - the GRAMMYs. As the first CMO of The Recording Academy, Evan shares…
Denise Karkos, CMO of TD Ameritrade - Getting Out of Your Own Way
Feb 6, 2018 • 36 min
Denise Karkos, CMO of TD Ameritrade shares her lessons learned on how to develop leadership skills, deal with a tough audience, leverage your network, manage a team of dynamic personalities, earn credibility, embrace vulnerability, tackle insecurity, give…
Greg Welch, Senior Partner, Spencer Stuart - The CMO Roadmap to Success
Jan 27, 2018 • 33 min
Greg Welch, Senior Partner of Spencer Stuart, shares his vast experience in placing and advancing more than 500 CMOs; what it takes to land the top marketing job, how to determine your next move, what skills to flex and build, how to think about board…
Linda Boff, CMO of GE - Mastery of Storytelling
Jan 11, 2018 • 28 min
Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into a powerful ecosystem of innovation, how to channel ideas into action, how to invest in your team…
Antonio Lucio, CMO of HP - Reinventing Leadership
Jan 11, 2018 • 34 min
In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to…
Deborah Wahl, CMO of Cadillac – From Hot Rods to Hamburgers
Jan 11, 2018 • 32 min
Deborah Wahl, CMO of Cadillac, shares her incredible journey of leading marketing teams across multiple industries and the lessons she’s learned along the way, to include: how to turn curiosity into opportunity, how to breakthrough in new markets, what…
Seth Farbman, CMO of Spotify – Belief Systems, Authenticity and Bravery
Jan 11, 2018 • 30 min
In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business,…