Massive Agent Podcast

Massive Agent Podcast

www.massiveagentpodcast.com
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell mo…


091: Why the Title Company You Choose is So Important w/ Jeff Fargo
Sep 19 • 45 min
The title company handling your transactions is extremely important. As real estate agents, we’re responsible for bringing the best possible partners into each transaction to make sure our clients are properly taken care of. Jeff Fargo, a Division Manager…
090: How to Be Successful Doing Whatever YOU Want to Do
Sep 12 • 38 min
Real talk alert! Everything works, and nothing doesn’t. This week, I’m giving you permission, to give yourself permission, to forget all the shiny objects and do whatever the hell you want to do grow your real estate business. We’ll help you choose which…
089: Video Tips & Ideas for Realtors w/ Tim Macy
Sep 5 • 71 min
What are the most common misconceptions about using video as a real estate agent? Tim Macy shares his thoughts on what kind of video equipment the average Realtor should have, and exactly how to get started producing video on a razor thin budget
088: Why Realtors Should Embrace iBuyers, Not Fear Them w/ Kevin Kauffman
Aug 29 • 72 min
Realtors really need to understand how iBuyers work; what they offer, what fees they charge, what their ultimate goal is, the difference between a brokerage’s iBuyer program and an institutional iBuyer like Opendoor, Zillow, Offerpad, etc. Once you have…
087: The Foolproof Blueprint for Realtors to Build a Sustainable Business w/ Grant Wise
Aug 22 • 74 min
This episode w/ Grant Wise was supposed to be about Facebook Ads for real estate agents, but ended up being soooo much more. Grant shared some great wisdom on Facebook avertising, but also gave us a masterclass on how to build a profitable, sustainable…
086: Are Top-Producers Focusing Less on Technology? w/ Bill Risser
Aug 15 • 65 min
Real estate podcasting legend Bill Risser joins us to talk about the shift in focus at the recent Inman Connect conference in Las Vegas. Technology and tools have been replaced with talk of relationships. All the technology, tools, and platforms out there…
085: Suing a Seller to Make them Accept an Offer? w/ Byron Lazine
Aug 8 • 64 min
What should you be doing to insulate yourself and your real estate brand as Amazon, Zillow, and Opendoor continue their march towards market share? This week, real estate agent superstar Byron Lazine joins us to talk about HOW you can build a local real…
084: Getting Referrals from Other Real Estate Agents w/ Brody Saunders
Aug 1 • 56 min
Having a large network of other agents is a huge benefit for a buyer or seller. It’s also huge for YOU. After I started connected with other real estate agents, in my market and elsewhere, I began getting referrals on a regular basis. Now referrals from…
083: How Local Events can Build Your Real Estate Business w/ Neil Mathweg
Jul 25 • 52 min
Realtors can dramatically grow their business by doing events locally. Neil Mathweg, host of the Agent Rise Podcast shares how a successful local event doesn’t necessarily need all the fancy stuff you think it does. Neil has been doing lucrative local…
082: How Ricky Carruth Sells 100+ Homes Each Year as a Solo Agent
Jul 18 • 65 min
So many agents get so overwhelmed with options and choices for tools and strategies that they end up doing nothing. This week, rockstar real estate agent and the #1 Re/Max agent in Alabama, Ricky Carruth, stops by to share the specific and FOCUSED…
081: How to Become a Luxury Real Estate Agent w/ Michael Lafido
Jul 11 • 56 min
Every Realtor wants to sell multi-million dollar homes. Of course, why wouldn’t we? But then we convince ourselves that we aren’t luxury real estate agents; that those luxury Realtors are just different. As you’ll learn this week from luxury real estate…
080: The Story of How Writing One Article Changed My Life
Jul 4 • 26 min
One relationship built on social media can change your whole life or career. What may seem insignificant at the time may end up being key to your success when looking back and reflecting. Here’s my story of how I use social media as a…
079: How to Dominate Google with this Automated System w/ Doren Aldana
Jun 27 • 60 min
This week we’re joined by Doren Aldana, Founder of Testimonial Engine, who shares the roadmap on how to build an automated Google review system, what it must include, and tips on specifically how YOU can dominate you local real estate market on Google.
078: How One Realtor’s Love for Tesla is Leading to Closed Transactions w/ Sean Mitchell
Jun 20 • 66 min
This week we talk to Sean Mitchell, aka the Tesla Realtor, who is a real estate agent in Denver, who has actually turned their love for Tesla and electric vehicles into multiple closed real estate transactions! That’s right!! His Tesla “hobby” is helping…
077: How “5 Minute Lives™️” Can Help You Dominate Your Local Real Estate Market w/ Trish Leto
Jun 13 • 75 min
Facebook Live can be a great way to build your real estate brand locally, but as you already know, there’s a right and wrong way to use Facebook Live. We all know people who overuse it, and we tune them out over time because they’re boring. This week,…
076: Is it time we stop calling ourselves “real estate agents”?
Jun 6 • 33 min
With public perception of real estate agents being at what seems to be an all-time low, why do we so easily and carelessly lump ourselves in with “all the other real estate agents” whenever we tell people what we do for a living? By introducing yourself…
075: Why Most Realtors Will Always Live Paycheck to Paycheck… and How to Fix It
May 30 • 46 min
Most Realtors live paycheck to paycheck and have cycles of boom and bust. They don’t truly have a business, but rather their own job. They make terrible decisions with money, and their income is fully dependent on how many clients they’re actively and…
074: Behind the Scenes of the “Old Town Realtor” Viral Video w/ Bob Tompkins
May 23 • 48 min
This week, we’re talking to the marketing mastermind behind the latest viral real estate video, “Old Town Realtor,” Bob Tompkins. Bob, a Realtor with Re/Max Moves in Greenville, SC gives us insight on what inspired the popular video, how it came to…
073: The Biggest Mistakes Mortgage Lenders See Realtors Make w/ Phil Treadwell
May 16 • 64 min
This week, we’re diving into the biggest mistakes mortgage lenders see Realtors making with special guest Phil Treadwell, Host of Mortgage Marketing Expert Podcast and VP/Area Manager of Highlands Residential Mortgage. Together we cover how to create…
072: Two Agents Successfully Using Facebook Ads in Very Different Ways
May 9 • 57 min
When you boil it down, the Facebook Ads platform is a tool for putting a chosen message in front of a select group of people most likely to be interested in the message they’re being shown. On this episode, we spoke to two very different real estate…
071: The One Thing Standing Between You and Massive Success
May 2 • 31 min
This week you’ll learn exactly what you need to do to finally implement that one thing that you’ve wanted to do, but haven’t. There’s really only one thing separating you from the top 1% of real estate agents and loan officers in your market. Spoiler…
070: How Mailing Postcards Can Actually Be a Highly Effective Digital Strategy? w/ Joy Gendusa
Apr 25 • 74 min
Joy Gendusa, the Founder and CEO of PostcardMania teaches us how a real estate postcard mailing campaign in conjunction with Facebook Ads, Google Ad retargeting, and a trackable call to action on each piece of mail converts extremely well when multiple…
069: Exactly How the #3 Realtors in Canada’s Largest Brokerage Converts Leads into Clients w/ Jas Takhar
Apr 18 • 76 min
When you are ranked #3 in Canada’s largest brokerage, Royal Lepage, and you sell over $150 Million in real estate in a single year, you have some stuff figured out and dialed in. Jas Takhar gives us a masterclass on how to start from zero and build a…
068: Everything You Need to Know About Real Estate Agent Websites
Apr 11 • 49 min
I believe that every real estate agent or loan officer NEEDS their own website, but not all real estate websites are created equal. You get what you pay for, but you don’t need to overpay for a website either. This week we’ll guide you through the many…
067: How to Find Influential People Eager to Share Your Posts & Articles
Apr 4 • 37 min
Learning how to get your content shared is a crucial skill for any real estate agent or loan officer. It’s possible to find other influential brands or people with interests aligned with yours who would be happy to share your new article, post, or video.…
066: Reality Check: Our Entire Profession is in Serious Danger, but There is a Solution
Mar 28 • 45 min
Realtors and Mortgage Loan Officers have never been under attack like this before. Our whole profession and livelihood is seriously at risk unless we all start working together. This episode is a call to arms, for real estate agents and lenders. But if…
065: How Everything You Post Online Works Together to Create Your Brand
Mar 21 • 35 min
Learn how IG Stories, email campaigns, Facebook Ads, postcards, door hangers, and Google Ad retargeting are all working together to build your real estate brand. Real estate agents and mortgage loan officers will learn how to be more strategic with their…
064: What You Need to Know BEFORE Building a Real Estate Team w/ Lars Hedenborg
Mar 14 • 67 min
Any real estate agent who plans to build a traditional real estate team really needs to hear this episode. Boy am I glad I didn’t jump the gun on building a real estate team! If you haven’t yet started building a team, then you’ll probably be pretty…
063: Create More Buyers by Unlocking this Little Known Source of Funding w/ Andrew Martin
Mar 7 • 66 min
Did you know it’s possible to buy and hold real estate within an IRA? That’s right, you can actually buy, sell, flip, and/or rent property right inside your retirement accounts, and get all the amazing tax benefits that come with them. Knowing strategies…
062: How to Convert More Real Estate Leads w/ David Tal
Feb 28 • 63 min
Agentology shares it’s best practices for converting more real estate leads thanks to the data they have from responding to millions of leads. Regardless where your online leads come from, getting the lead is really just the first step. Converting more…
061: How to Get More Listings with Creative Video w/ Shannon Milligan
Feb 21 • 65 min
Shannon Milligan from RVA Home Team stops by to tell us how she gets so many new real estate listings by producing Stranger Things, Breaking Bad, Big, and Mission Impossible themed videos. You’ll learn how she creates these videos, how much they cost her…
060: Did Gary Vee Just Stab our Industry in the Back? An Honest Talk About Homeownership
Feb 14 • 32 min
Is buying a home still a wise decision in today’s world? Gary Vee seems to think it’s not (in a specific context). When a video was posted of him saying that “buying a home is bullsh*t”, the real estate industry lost it’s collective mind. This week, we’ll…
059: How to Avoid this Disastrous Marketing Mistake that Nearly EVERY Agent Makes
Feb 7 • 33 min
Once you hear how absurd this lazy marketing mistake is, you’ll probably never do it again. Well, unless you’re REALLY lazy and just straight up don’t give AF about effective real estate marketing. For those real estate agents and loan officers really…
058: How the Real Estate Industry Has Split In Two - My Thoughts from Inman Connect
Jan 31 • 32 min
The mentality of real estate agents has a HUGE gap, and has led me to believe there are two totally different real estate industries. One group of real estate agents looks down on social media and content creation. They think they’re above it. They think…
057: Recapping the Biggest Takeaways from Agent2021
Jan 24 • 41 min
Recap of Agent2021 and my biggest takeaways from last week’s marketing event in Miami for real estate agents and loan officers. I had the honor of speaking at Agent2021 about content marketing for mortgage professionals, and even was lucky enough to have…
056: The Biggest Facebook Ad Mistakes and How to Avoid Them
Jan 17 • 35 min
I see real estate agents and loan officers make the same Facebook Ad mistakes over and over. This week you’ll learn how to avoid the most common Facebook Ad mistakes that real estate agents and loan officers make, and what to do instead.
055: How to Make a Successful Daily Facebook Live Show w/ Josh Pitts
Jan 10 • 62 min
Special guest Josh Pitts, host of the uber-successful Daily #LOLife show joins us to share how he’s built such a successful show on Facebook Live in a relatively short period of time.
054: Agent 2021 w/ Kim Garcia of VaynerMedia PLUS Officially Announcing the Industry Syndicate
Jan 3 • 64 min
The inside scoop on the upcoming Agent 2021 event from Kim Garcia, SVP of VaynerExperience. PLUS… the OFFICIAL Announcement of the Industry Syndicate; the real estate industry’s very first media network
053: Lessons Learned in 2018 - A Year in Review
Dec 27, 2018 • 52 min
This week we’re recapping the year and reflecting on what we learned, and what to expect for 2019
052: The First Steps for a Brand New Agent w/ Rick Gonzalez
Dec 20, 2018 • 85 min
Rick Gonzalez, host of the brand new Modern Agent Podcast, joins us to talk about the most important “first steps” that a brand new agent or Loan officer should do from Day 1.
051: The Truth About Millennial Home Buyers w/ Jacob Gaffney
Dec 13, 2018 • 77 min
Learning the truth about millennial home buyers, and how to effectively market to them with special guest Jacob Gaffney, Editor-In-Chief of HousingWire.
050: How to Prepare for 2019 w/ Chelsea Peitz
Dec 6, 2018 • 73 min
Chelsea Peitz joins us to talk about what you need to know going into 2019 to have a killer year and grow your real estate business while others contract and decline.
049: How Bad Pre-Approval Letters Hurt Agents AND Mortgage Lenders
Nov 29, 2018 • 27 min
It’s amazing to me how often I see lazy, incomplete pre-approval letters that may as well have been written on a napkin. But what you need to know is that these awful pre-approval letters are killing business for agents and mortgage lenders alike. These…
048: How to Develop the Mindset of Massively Successful Agents and Loan Officers
Nov 22, 2018 • 24 min
Success as a real estate agent or loan officer all starts in the mind. Without the proper mindset for success, agents and LO’s will continue struggling to gain traction in their business and their life. This episode will teach you how to develop the…
047: How to Become the Go To Agent in Your Farm Area w/ Ray Wood
Nov 15, 2018 • 64 min
Not all effective marketing is digital or online. Some tried and true marketing methods still work very well… when done correctly. Focusing your efforts on your “farm area” is always a smart strategy, and we’ll give you a few new ideas for how to make a…
046: How One Agent Gets 75% of Her Business Organically From YouTube w/ Karin Carr
Nov 8, 2018 • 69 min
How to get more organic (aka FREE!) real estate leads from YouTube w/ special guest, Karin Carr.
045: Our Proven Facebook Ads System AND How to Use the New Facebook Premiere for Video
Nov 1, 2018 • 23 min
This week I’ll tell you how to build my proven Facebook Ad Lead Generation System AND for any Realtors or Loan Officers making video content, you’ll learn How to Use the new Facebook video Premiere functionality
044: Why Zillow Is NOT the Company That Real Estate Agents Should Be Worried About w/ Jason Cassity
Oct 25, 2018 • 64 min
While most Realtors are focusing their energy on hating Zillow, there’s another company actively disrupting our industry that is openly cutting out Real Estate Agents every chance they get. Learn what you can do to protect yourself and even grow your…
043: How to Build a Custom Alexa Skill for Your Open Houses & Listings
Oct 18, 2018 • 24 min
Impress potential home buyers and sellers by building your own custom Alexa Skill to deliver information in a clever way at Open Houses and at Listings.
042: How to Create a Killer Listing Presentation to Win More Listings
Oct 11, 2018 • 22 min
The formula for an effective, high-converting listing presentation. I explain exactly what I include in the listing presentation, and what I leave out.
041: How to Come Up With Great Ideas for Content
Oct 4, 2018 • 32 min
I’ll show you how to come up with ideas for engaging content on your own, and teach you how to find out what other people want to read, watch, or listen to.
040: My Favorite App Recommendations for Real Estate Marketing
Sep 27, 2018 • 25 min
Use these 7 apps to step up your real estate marketing game. Every one of these I use personally, and think you’ll love using too
039 - Loan Officers are Finally Waking Up! My Takeaways from the Engage.Marketing Conference
Sep 20, 2018 • 24 min
Important takeaways from the engage.marketing real estate and mortgage conference in Dallas, TX last week.
038: How to Get Thousands of Shares on Your Content
Sep 13, 2018 • 26 min
Specific, actionable strategies and tactics for getting your content shared by thousands of people
037: Exactly HOW to Go the Extra Mile to Get More Business
Sep 6, 2018 • 27 min
Here’s exactly what you can do to “go the extra mile” to take better care of your buyers and sellers, and get more real estate business as a result
036: When to do Facebook Live on Your Personal Profile vs Business Page
Aug 30, 2018 • 22 min
Sometimes it’s better to do Facebook Live on your personal profile, but other times Facebook Live on your business Page makes more sense. We’ll help you decide which one makes the most sense, and how to know in the future.
035 - Why Earning It and Learning It Always Beats Something Handed to You
Aug 23, 2018 • 19 min
It’s always better to earn it yourself than have something given to you. I’ll explain how that holds true in real estate
034 - How to Turn Old Leads into New Clients
Aug 16, 2018 • 23 min
Specific tactics to revive your old real estate leads and get a few new clients from them.
033 - How Your Marketing Is Pissing People Off, AND Zillow Gets into Mortgages
Aug 9, 2018 • 23 min
Aggressively stepping on toes this week in regards to some awful marketing tactics that so many Realtors are doing. But I do it with love, and you’ll leave this episode knowing where you stand. We’ll also talk about Zillow buying that mortgage company and…
032 - What Most Agents are Doing Wrong w/ Katie Lance
Aug 2, 2018 • 56 min
Katie Lance, the author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they’re doing right.
031 - Starting Over as a Realtor, and MUCH More w/ Neil Mathweg
Jul 26, 2018 • 63 min
Neil Mathweg joins us to talk about the open house system he uses to get new buyer clients AND sell the listing, what to look forward to when the market correction comes, and how to find sponsors for your show
030: Why Sometimes the Best Client is the One You DON’T Work With
Jul 19, 2018 • 20 min
You’ll learn why I say that you need to treat each client as if they’re worth $100,000 to your business, and why a nightmare client is potentially preventing you from finding and working with a $100,000 client.
029: Building a Client Attraction Machine, and How to Use IGTV
Jul 12, 2018 • 26 min
n this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years
028: What it Takes to Become a Local Media Company
Jul 5, 2018 • 20 min
Specific examples and ideas of what type of content to do to become a local media company that sells real estate
027: How to Get Motivated, Stay Motivated, and Become a Time Management Pro
Jun 28, 2018 • 22 min
Getting motivated and staying motived, and a system for managing your time and task list
026: How to Get More Offers Accepted… Even in Crazy Tough Seller’s Markets
Jun 21, 2018 • 19 min
Tips and tricks for making your buyers offers more attractive to a seller, and how to get offers accepted more often
025: The One Question to ask potential clients in your first meeting
Jun 14, 2018 • 22 min
Ask this one question when meeting a potential client, and you’ll be much more successful
024: How to use Alexa and Voice Marketing to Sell More Homes
Jun 7, 2018 • 29 min
Marketing through voice and audio is the not too distant future. It’s already starting, and on this episode, we’ll teach you how you can create your own Alexa Flash Briefing to market your real estate business.
023: How to Avoid Destroying Your Good Reputation
May 31, 2018 • 21 min
Tips for how to protect your reputation, and the story of a situation I’m going through that is ending with me cutting ties with a lender and friend.
022: Convert More Leads into Clients with this Lead Response System
May 24, 2018 • 23 min
If you’re struggling to convert your online real estate leads into clients, you need to implement this lead response system. Getting more leads is just the beginning; you then have to convert those leads into actual clients.
021: Facebook Pages vs Personal Profiles and How to Increase their Organic Reach
May 17, 2018 • 24 min
How to increase the organic reach of your Facebook Page, and how to grow the # of followers you have, the RIGHT way.
020: We switched things up a bit, and total chaos ensues!
May 10, 2018 • 24 min
Random musings of a real estate marketer. Hell, that should be the title of the show. That’s good. I’ll have to use that somewhere…
019: The Pros and Cons of Switching Brokerages… the Grass is NOT Always Greener
May 3, 2018 • 39 min
My story of why I decided to switch brokerages at this point in my career, and what you need to consider if you ever decide to do the same
018: NOT Doing These Few Little Things is Killing Your Business!
Apr 26, 2018 • 21 min
If you’re not doing these few little, but crucial, things then it’s definitely hurting your business. I’ll tell you how to fix them. We’ll also talk about the personal Facebook profile VS Business Page, and when to use one over the other
017: How Agents and Lenders Are Looking At Their Relationship All Wrong
Apr 19, 2018 • 23 min
Most agents and lenders have it backwards in how they approach their relationship together. Here’s what they should be doing.
016: A Rant About NAR’s LogoGate, and Why LinkedIn Can No Longer Be Ignored
Apr 12, 2018 • 21 min
I used to DESPISE LinkedIn, but it’s changed, and I now feel that every Realtor and LO can’t afford to ignore it any longer. Plus, I’ll tell you all about how much I “love” the National Association of Realtors’ “new” logo.
015: Why Agents Should STOP Posting About Real Estate
Apr 5, 2018 • 30 min
Constantly posting real estate content is a surefire way to make most everybody tune you out. Here’s what you should be doing instead.
014: Why You Should be EXCITED About the Coming Real Estate Crash
Mar 29, 2018 • 22 min
We all know the real estate market is past due for a crash, but I’ll tell you why you should actually be looking forward to it. I sure am!
013: Facebook Pixels in Real Estate w/ guest Jason Frazier, the Real Estate CIO
Mar 22, 2018 • 42 min
Jason Frazier is here to talk about how, and why, real estate pros should be using the Facebook Pixel
012: What the hell does “provide value” even mean? Plus, I have an announcement!
Mar 15, 2018 • 30 min
Defining what it means to provide value, with specific examples of HOW you can provide value in your real estate marketing.
011: Diving Deeper into Instagram for Real Estate - Part 2
Mar 8, 2018 • 22 min
Follow up to last week’s episode on Instagram, talking about some changes to Instagram and how you can stay ahead of the curve.
010: How to Use Instagram to Build Your Real Estate Brand
Mar 1, 2018 • 25 min
Everything you need to know to start using Instagram the RIGHT way and use IG to grow your real estate brand
009: Everything You Need to Know to Get More Online Reviews
Feb 22, 2018 • 18 min
How to get more online reviews and where they are more beneficial for real estate agents and loan officers
008: My Personal Story of How Content Marketing Changed My Life
Feb 15, 2018 • 28 min
Switching my marketing approach from chasing to attracting business changed everything
007: How Snapchat Can Take Your Real Estate Brand to the Next Level
Feb 8, 2018 • 33 min
The right and wrong ways to use Snapchat in your real estate marketing, and my most successful geofilter campaigns
006: How to setup your own Facebook Messenger chatbot for free w/ Kelvin Krupiak from Red Peak Media
Feb 1, 2018 • 36 min
How to setup a free Facebook Messenger chatbot, and how to use it to better serve your real estate leads and clients
005: How asking yourself one simple question can open the floodgates to more business
Jan 24, 2018 • 21 min
How asking yourself one simple question can open the floodgates to more business for real estate agents and loan officers
004: How does Facebook’s new algorithm update affect you?
Jan 17, 2018 • 27 min
What you need to know Facebook’s News Feed and algorithm update, and how to start over from scratch as a Real Estate Agent or Loan Officer when moving to a new city
001: Introducing the Massive Agent Podcast for Real Estate Marketing | What to Expect
Jan 13, 2018 • 21 min
Introduction to our new Massive Agent Podcast on real estate marketing ideas and strategies for real estate agents and loan officers
002: I’m Giving You My Best Performing Facebook Ads for Real Estate
Jan 13, 2018 • 24 min
I’m giving you two of my best performing Facebook ads for real estate agents and mortgage loan officers with step by step instructions on how to copy them yourself
003: How a drone can win you more real estate listings
Jan 13, 2018 • 16 min
How using a drone can win you more real estate listings, but not in the way you think.