The Difference

The Difference
The show for executives thinking digital transformation
Glomming onto Tactics vs Strategically Attacking Them
Apr 26, 2018 • 21 min
Brain Trust Partners’ Co-Founder and CEO, Scott Monty, takes us back to the wild west days of social media and his time with the Ford Motor Company. As someone who has cut through the jungle of building a social media presence for a major…
Dark Data: Shining a Light onto Your Brand’s Biggest Problem
Apr 10, 2018 • 26 min
Today, the co-founder and CEO of a new company, Brain+Trust Insights, Katie Lioy, discusses the ubiquitous issue facing large brands today: dark data. What is it? How do we combat it? And what can we as executives do and say to push through the…
5 Terrible Brand Crises and What Execs Can Learn
Mar 20, 2018 • 49 min
Brain+Trust Partners’ cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these…
It’s Hard: A Blunt Look at Digital Transformation for Brands
Mar 6, 2018 • 38 min
Brain+Trust Partners’ CEO Scott Monty and co-host Jay Acunzo swap stories of doing things the right way and, of course, the wrong way both from their own careers and around the world of Fortune 500 brands. Jay shares the story of a global hotel chain…
Artificial Intelligence: Setting Expectations
Feb 20, 2018 • 23 min
Brain+Trust Partners’ Tim Hayden and co-host Jay Acunzo talk artificial intelligence. Tim dives into his past and present work with larger organizations and innovative tech companies, and the guys discuss the hype around AI. What should executives be…
Autonomous Vehicles: The Crucial Missing Piece of the Discussion
Feb 6, 2018 • 29 min
Brain+Trust Partners’ Christopher Barger and co-host Jay Acunzo dive into autonomous vehicles and try to separate hype from substance. Specifically, Christopher pulls from his years at GM and working with Fortune 500 executives to outline the real…
Personalization: Why Some Brands Win & Others Look Foolish
Jan 18, 2018 • 33 min
Why some brands use personalization well, while others look foolish
Introducing The Difference
Jan 9, 2018 • 2 min
The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or…