Small Business Marketing

Small Business Marketing

www.distinctmedia.ca
Giving you the basics of online marketing for your small business.


How to Build A Sales Funnel & Get More Business
Oct 16 • 5 min
Today we’re explaining what a sales funnel is, why they are important & how to make them work for you! If you already make your own ads on social media streams, you’re half way there. The next step is drawing your customers & prospects into your website…
Is Radio Still a Viable Way to Market your Small Business?
Sep 21 • 7 min
Everyone likes to say things like “radio is dead”, but is it? Statistics will show you that in fact, radio is still very alive. The key to using radio to promote your small business is doing it right. In this podcast we discuss a few key ways to stick out…
Basic Tips for Building Your Brand
Sep 17 • 5 min
Why do customers shop at your business? Brand loyalty is no small subject, however getting started with brand awareness & building that loyalty doesn’t have to be difficult. In this podcast we talk about where to begin, how to be authentic & how to…
You’re Buying a Business, Now what?
Sep 14 • 6 min
Businesses come & go, so do business owners. I was approached to market a Pizza Place online by a client who just purchased the business. I quickly realized that there was a lot of digital properties already & my client didn’t realize that nor have…
Creating Your Own PR - A Unique Way to Advertise!
Sep 3 • 7 min
Most people know how to make a social media post or ad. The problem is that there are already lots of ads online, many of them from your competition. Another way of branding yourself is by creating your own PR, in other words, putting yourself in the…
Instagram Part 02 - Digging a Little Deeper!
Aug 28 • 9 min
Once your Instagram account is set up, the next step is making effective posts that bring your response. We discuss photo editing using Insta’s amazing tool set, how to tag people for more response, using hashtags to make your posts more searchable, using…
Instagram for Business - The Basics
Aug 25 • 7 min
In this podcast, we dip our toes into Instagram marketing! If you’re new to Instagram or you’ve never experienced doing business and/or advertising on the platform, this is a perfect introduction on how to get started. As mentioned in the podcast, check…
Copywriting Part 01 - How to write a great ad
Aug 21 • 6 min
Ever wonder why some ads or posts get response? Words mean everything. We talk about how to start writing posts, making headlines that work, what not to write & how your words along with the right image or video can be the difference between success &…
Beginning Your Campaign - Small tips to get your started in a big way!
Aug 19 • 11 min
You’re a small business & it’s time to start your online campaign. We talk about getting organized, things to consider first & how to make a roadmap to success. Marketing your own business doesn’t have to be difficult, let’s get started! For more info:…
Self Auditing - Know Yourself Before You Tell The World Who You Are
Aug 17 • 13 min
You’re ready to begin your online campaign, but have you taken the time to get yourself organized first? People are attracted to what they know, if you can promote who you are with absolute clarity, you will be more effective. We take a deeper look at…
Getting Started - How to Begin Your Online Campaign
Aug 14 • 9 min
You have a small business & perhaps you already have some online content. We cover the 3 main things you should do if you’re going to get serious about starting your online campaign. It’s not very difficult but you need to get organized first.
An Introduction To Your Host
Aug 12 • 7 min
In this episode we set the table for this podcast. Starting with an introduction to your host, we also explain what this podcast will cover & how it can help you promote your small business online, inside your busy schedule. For more info:…