Clienting: Digital Legal Marketing

Clienting: Digital Legal Marketing

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Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.


#56: Kay Van Wey on National PR and Dr. Death
Apr 13 • 34 min
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas,…
- COVID-19 Special
Mar 31 • 39 min
Legal marketing in COVID-10 world and farewell to Kelly
#55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
Mar 30 • 37 min
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate…
#54: Megan Zavieh on Ethics, Technology & Marketing
Mar 16 • 42 min
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to…
#53: Marco Brown on Finding the Money to Market
Mar 2 • 38 min
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily…
#52: Josh Gerben on Learning to Market His Law Firm
Feb 17 • 46 min
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs. This episode…
#51: 2020 Legal Marketing Trends
Feb 10 • 50 min
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What’s new in 2020? Listen in to find out! Voice Search - any updates here? Influencer marketing - Lawyers as Influencers https://www.instagram.com/iamcaez/…
#50: Ryan McKeen & Hailey Rice are Masters of Content!
Jan 27 • 36 min
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling “Tiger Tactics: Powerful Strategies for Winning Law Firms”. Hailey Rice is a Connecticut-based personal injury attorney,…
#49: Erin Gerstenzang is back to discuss the future!
Jan 6 • 34 min
In a first for Clienting, we’re bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow,…
#48: Allison Shields and the 2019 ABA Marketing Survey
Dec 23, 2019 • 43 min
We’ve deemed this episode “Random Acts of Marketing” because that’s what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. As a former practicing lawyer, law firm manager…
#47: Raif Palmer on The Human Side of Client Experience
Dec 9, 2019 • 39 min
Face-to-Face > Email, Text, Phone in Client Experience Guest Raiford Palmer is a shareholder in a 12 attorney divorce & family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law) in the Chicago area. He has a passion for client…
#46: Gyi and Kelly discuss the 2019 Clio Trends Report
Nov 11, 2019 • 31 min
Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year’s report. We covered these sections: Referrals, What do clients…
#45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online
Oct 28, 2019 • 37 min
Our guest is Sam Mollaei, the owner of a virtual law firm focused on helping entrepreneurs build their businesses. Sam has built systems to attract clients and get more reviews online, which has led him to get over 1,000 Google reviews since 2013. Topics…
#44: Delisi Friday, In-House Legal Marketer
Oct 14, 2019 • 36 min
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock - What is it like to be an in-house marketer at a law firm? - How does the law firm get clients? - How do you avoid “the-all-things-to all people”- the idea that I have to be an expert at…
43: Travis Patterson talks Inside Out Marketing
Sep 30, 2019 • 36 min
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father,…
#42: Tech Tools For Marketing
Sep 16, 2019 • 42 min
Gyi and Kelly took a break from recording in August and they’re super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by…
#41: Gyi & Kelly Talk Outreach, Links, and HARO
Aug 12, 2019 • 38 min
On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk’s questions on journalist outreach, HARO, and conferences. The first rule of journalist outreach- you have to have a story! For conferences- what matters? The format, the speakers,…
#40: Ben Sessions Knows Technical SEO
Jul 29, 2019 • 39 min
Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising. Ben is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees…
#39: Melissa Emery on Marketing A PI Firm, Differently
Jul 15, 2019 • 27 min
Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few…
#38: Gyi & Kelly on Links, Links, Links
Jul 1, 2019 • 33 min
Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn’t quoted like Gyi is. “meh, links” - The Origin Story It’s great to have structured data, a fast website, and other SEO factors but Gyi proposes that…
#37: Erin Gerstenzang on Building A Practice with Public Speaking
Jun 17, 2019 • 54 min
Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney in Atlanta, Georgia. Erin has been public speaking since before she had a trial and has legal in her blood as a second generation lawyer in a family full of lawyers. Speaking…
#36: Taymoor Pilehvar on Attracting Influencers
May 20, 2019 • 34 min
Your ears are not deceiving themselves, Kelly interviews solo on this episode! Taymoor Pilehvar is an immigration attorney out of South Florida whose clients are athletes, entertainers, investors, workers, and family members. He markets his services…
#35: Joseph Wilson On Instagram for Client Development
May 6, 2019 • 34 min
Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson. Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases. Joseph…
#34: Aastha Madaan On A 100% Virtual Practice
Apr 22, 2019 • 41 min
Aastha Madaan runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the traditional model was inconvenient for a large portion of her clients and that going…
#33: Justie Nicol on Tech Tools for Client Development
Apr 8, 2019 • 46 min
Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is savvier than the average solo attorney who uses tech tools to make her practice run smoother and better…
#32: Wayne Pollock on PR for Lawyers
Mar 25, 2019 • 46 min
Gyi & Kelly were joined by Wayne Pollock, the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm. Wayne helps other attorneys and their clients ethically, strategically, and…
#31: Yev Muchnik, Blockchain Lawyer
Mar 11, 2019 • 34 min
This week, Gyi Tskalakis & Kelly Street are joined by a really cool future-focused lawyer: Yev Muchnik is a corporate, securities, startup and technology attorney and has a practice counseling blockchain technology clients in various stages of their life…
#30: 2019 Marketing Trends
Feb 11, 2019 • 48 min
Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. In this slightly longer episode, we cover Video Search, AI and Marketing Automation, Influencer…
#29: Will Hornsby on Legal Ethics and Going Solo
Jan 28, 2019 • 45 min
This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. After serving as staff counsel in the ABA’s Division for Legal Services for 30 years,…
#28: Shreya Lay on Marketing Your Firm, Your Way
Jan 14, 2019 • 43 min
Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and…
#27: Gyi & Kelly take Guest Questions
Dec 31, 2018 • 52 min
For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. They cover featured snippets, social media ROI, the best content to make, PPC ads, the Wordpress Yoast plugin, how to market with a limited budget,…
#26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk
Dec 17, 2018 • 40 min
Gyi Tsakalakis & Kelly Street are joined this week by Rob Schenk to discuss his firm’s content marketing strategy and their use of data for content direction. Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been…
#25: Kim Bennett on Marketing a Non-Traditional Law Firm
Dec 3, 2018 • 37 min
Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her clients. K…
#24: Chris Gober on Marketing a Niche Practice
Nov 19, 2018 • 35 min
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Chris Gober is the founder of The Gober Group, a 3-time Inc. 5000 law firm that represents changemaking companies, causes, and influencers across the United States. The…
#23: Greg Siskind Literally Wrote the Book on Legal Marketing
Nov 5, 2018 • 44 min
Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm’s marketing efforts. Greg truly is an original legal marketing expert. Greg Siskind is a founding partner of Siskind Susser and has practiced immigration law since 1990. He writes…
#22: Erin Levine Talks Freemiums and Providing Value
Oct 22, 2018 • 39 min
Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses “freemiums” to build a sales funnel and customer following. While launching Hello Divorce, Erin realized that she needed to learn an entirely new marketing method in order to…
#21: Gyi & Kelly talk Voice Search
Oct 8, 2018 • 34 min
Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ranking in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn’t, the history of voice search, and…
#20: Tom Fox on Building A Solo Practice 25 Years Into Your Career
Sep 24, 2018 • 40 min
Gyi & Kelly are thrilled to chat with a lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. Thomas R. Fox-the Compliance Evangelist has authored 16…
#19: Social Media & Transparency w/Janine Sickmeyer
Sep 10, 2018 • 26 min
Janine Sickmeyer is CEO & Founder of NextChapter, a web application for attorneys to prepare, manage and file bankruptcy cases online. Janine was honored as ABA Women of Legal Tech 2017. As a paralegal, she saw a need for cloud-based bankruptcy software,…
#18: Keith Lee talks Online Lawyer Networking
Aug 27, 2018 • 34 min
Keith Lee joins Gyi and Kelly to talk about how lawyers use online networking. Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has a blue check on Twitter which means he’s officially…
#17: Data-Based Legal Marketing w/Patrick Palace
Aug 13, 2018 • 33 min
Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing. What are they doing? - Created a custom PNC (Potential New Client) sheet to…
#16: All Your SEO Questions, Answered
Jul 30, 2018 • 34 min
Gyi & Kelly talk all things SEO. We know what it stands for, but how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. What is SEO? - Do you need to know how to code for SEO? - Why does…
#15: Values-Influenced Marketing with Jordan Couch
Jul 16, 2018 • 33 min
Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff’s side workers’ compensation and…
#14: Text Messaging and Marketing with Marshall Lichty
Jul 2, 2018 • 37 min
Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error. We covered: expectation setting, developing guidelines, lawyer texting,…
#13: Niches, customer service, and music festivals with Jason Beahm
Jun 18, 2018 • 35 min
On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm. Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The Festival Lawyer podcast,…
#12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet
Jun 1, 2018 • 40 min
Gyi and Kelly are joined by Alex Barthet, a Miami Construction Lawyer practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing: 1. Claim your online profiles 2. Get online reviews 3. Do not…
#11: Developing Your Brand with Julie Tolek
May 14, 2018 • 38 min
On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. We discussed: - Crafting your logo and colors - Creating a tagline - Feedback from people outside…
#10: How Lawyers Can Use Video w/Nicole Abboud
Apr 30, 2018 • 23 min
On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, owner of Abboud Media and host of the podcast Leaders Love Company. How videos are not advertisements. The new way to use video. Tips for how to get started and what to say. What to…
#9: Reaching New Clients
Apr 16, 2018 • 27 min
For this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down into new lawyer marketing and tips for more established…
#8: The Client Journey with Jared Correia
Apr 2, 2018 • 29 min
In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Building Your Client Journey. - What is the Client Journey (or Quest)? - Optimizing your intake process and create multiple contact opportunities - Stay in touch…
#5: Marketing to a New Generation (Webinar)
Mar 22, 2018 • 37 min
For this episode, Gyi and Kelly used their webinar audio to create a podcast episode. The audio quality is webinar, not podcast, but the information is valuable. We discussed how lawyers can better market their services to Millennial and Generation Z…
#7: Small Firm Scorecard with Sam Glover
Mar 19, 2018 • 26 min
In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm’s marketing and client development practices. Take the scorecard and see how your firm grades! We covered website…
#6: The Secrets to Marketing & Automating Your Firm
Mar 5, 2018 • 34 min
In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing. David announced his book, “The Secrets to Marketing and Automating Your Firm” and shared that he…
Episode #4: Five-Star Customer Service w/John Strohmeyer
Feb 26, 2018 • 29 min
This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession. John is very active on Twitter, so follow him at @johnthelawyer Four Seasons Service Initialism Smile, Eye…
Episode #3: Turning Leads into Clients
Feb 12, 2018 • 29 min
In this episode, we discuss how to take your leads and nurture them into clients. We discussed: - Client Relationship/Management Systems - Virtual Receptions, such as Call Ruby, and Alert Communications - Lead source tracking using Call Rail and dynamic…
Episode #2: Keywords for “XYZ” Lawyer
Jan 30, 2018 • 16 min
In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future…
Episode #1: Legal Marketing Trends for 2018
Jan 12, 2018 • 38 min
Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources: Robert Reich’s book, Saving Capitalism…
Intro Episode
Jan 6, 2018 • 12 min
In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast. Please subscribe to the show!