Neil Wilkins Podcast

Neil Wilkins Podcast

www.neilwilkins.online
Digital Marketing and Communications


Interview with Dave Rotheroe, Founder of Viral by Design
Dec 2 • 36 min
In this episode I interview Dave Rotheroe, Founder of Viral by Design. Dave is a serial entrepreneur and grows his own and client businesses by formulaic marketing. Dave shares how creating a formula within a business for how to market to customers most…
Doing The Right Thing, Is Always The Right Thing
Nov 19 • 10 min
We don’t need evidence, other’s opinions, facts or support making decisions, because doing the right thing is always the right thing. I’m learning and practicing how to make decisions from my heart rather than always through my mind and I’m finding this…
Leading by Evidence, Leading by Example
Nov 8 • 51 min
For success in business in 2020 it’s vital we are leading by evidence and leading by example. In this podcast, a recording of a webinar I delivered to a group of marketers, I talk about the things you can do to create a balanced self development plan…
Would You Like To Be Interviewed?
Nov 1 • 10 min
Would you like to be interviewed by me on the Neil Wilkins Podcast ? Or perhaps you’d like us to record a ‘fireside chat’ style conversation about a particular topic that you feel would be of interest to the world. This is an open invitation to be part of…
Build Self Esteem Not Delusion
Oct 21 • 7 min
A brilliant quote from Gary Vaynerchuk in a recent podcast made me think about how we can apply the building of self esteem in others by applying context, reality and capability, rather than over optimism to the point of delusion. In this short podcast, I…
Take The Stress Out Of Your Project
Oct 11 • 5 min
If you are starting your weekend feeling stressed because of a project which maybe isn’t flowing or people working in it are not performing. I have a little technique which might put your mind into a better space and help you to focus on what’s really…
Marketing Project Management
Oct 9 • 48 min
In this podcast (apologies for the not-so-great sound quality), I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario - project context and need…
Apple Podcasts Start Today
Oct 8 • 7 min
Apple Podcasts are here and you should start today, to embrace this exciting marketing channel. Earlier this year I predicted that audio (and podcasts specifically) would be a key marketing tool you should focus on. Did you listen? If you did, then you’ll…
Driving Digital Experience
Oct 7 • 16 min
We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with…
Life Map by Neya First Event
Oct 4 • 4 min
I will be taking Life Map by Neya to the Taster Day in association with Bristol Spiritual Collective, in Bristol on Saturday 16th November. This is your first opportunity to experience Life Map by Neya and learn how it can help you to craft the life you…
At A Crossroads? Here’s What You Can Do About It
Sep 28 • 10 min
If you are at a crossroads, here’s what you can do about it. Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life…
Mindful Collective Update
Sep 25 • 8 min
In this episode I give you a ‘fly on the wall’ glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful…
Why Mindful Business Is So Hard
Sep 24 • 10 min
Creating or developing a mindful business is so hard to do. We all want to be part of an ethical and sustainable business that’s working towards a higher purpose, but only a few of us are willing to put in the hard yards to make it happen. Why is this? I…
Process Improvement and AI
Sep 21 • 8 min
I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to…
Digital Analytics 2020
Sep 20 • 55 min
If you are doing anything online you need to understand what’s working and what’s not as you build your digital profile through 2020. In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure…
Everything You Perceive Is Within You
Sep 18 • 9 min
The beautiful thing about the simple fact that everything is within you, is that this gives you choice. You have ultimate choice about how you react and experience everything you encounter in your life. The moment you realise and begin to work with this…
How I Define Mindful Living
Sep 9 • 10 min
This is a really important episode for me because I share how I define mindful living. It’s not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life…
Journaling for Work and Life
Sep 5 • 16 min
Journaling is a technique you can use for work and in living a mindful life. It’s a fascinating, immersive and very personal experience. In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a…
How to Plan a Marketing Launch
Aug 28
As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing…
Marketing 2020 Linkedin Organic Content
Aug 22
Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log into Linkedin? You…
How To Prioritise Stakeholders
Aug 21
Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They…
Digital Advertising in 2020
Aug 20
Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by…
How to Mindfully Prioritise a Busy Day
Aug 14
In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process…
How to Stretch Time
Aug 2
We all wonder how to stretch time. We’ve 24 hours available in every day and yet some people feel they are busier than others. Many people also believe that they will never complete everything they set out to complete. Time is our most precious asset and…
Marketing 2020 Webinar
Jul 26
What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the best way to grow Instagram…
The Value Of Time In Your Marketing Messages
Jul 22
The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the,…
Mindful Collective Visualization Tool Explained
Jun 24
Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being…
How To Avoid Personal Sabotage
Jun 21
How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do…
How To Win At Content Marketing
Jun 14
How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of…
Sustainable New Marketing Mix
Jun 5
A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a…
Product Lifecycle and Marketing Communications
May 21
Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or…
Thought Leadership Explained
May 16
Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of…
Interview with Sam Roberts Boston Tea Party
May 5
I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes,…
Introducing The Art of Transformative Living Programme
Apr 29
The first workshop in The Art of Transformative Living programme starts on 28th and 29th June. Neil and Sonya introduce the programme, what’s involved and share why it’s so important to them personally. Subscribe to the Neil Wilkins Podcast on iTunes and…
Mindful Reinvestment Is The New CSR
Apr 3
I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing…
Is Positivity Really Good For You?
Apr 2
Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to…
Conditional Happiness
Mar 5
Conditional Happiness is a trap into which we all often fall. The definition of conditional happiness is the reliance on external outcomes for the regulation of how we feel. It really doesn’t make sense to live a life based on a need for things to work…
Awaken the Potential in your Business
Feb 21
In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential in your…
Taking Control and Making a Choice
Feb 18
Taking control and making a choice are at the heart of a happy and fulfilled life. In this short podcast Neil Wilkins explores why it’s important to think of what you need before that of others. Learning to say no will benefit both you and those around…
Neil Wilkins through MBTI part 2
Feb 3
Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 2 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness The post Neil…
Neil Wilkins through MBTI
Feb 3
Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 1 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness The post Neil…
How To Create A Mastermind Group
Jan 30
Neil and Sonya (Neya) talk about how to create a mastermind group to help you develop personally. This podcast will also help you to develop your business. A concept developed originally by Napoleon Hill and used by countless successful and happy people.…
Marketing Trends Workshop 2019
Jan 29
An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or as consumers,…
Macro Patience and Micro Speed
Jan 24
Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your products and…
Introducing Mindful Neya
Jan 22
Neil and Sonya Wilkins introduce you to a brand new venture: Neya Workshops, podcasts, live videos, courses and retreats, bringing you the best thinking and interviews to develop your mindfulness, self-awareness and communication >> Visit MindfulNeya.com…
How To Blog And Keep Blogging
Dec 19, 2018
How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer the most…
Digital 2018 Live : Episode 12 : Innovate and Leave a Legacy
Dec 6, 2018
Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital elements in…
Digital 2018 Live : Episode 11 : How to turn information into intelligence
Nov 20, 2018
How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil…
Personal Branding Podcast – part 1
Oct 31, 2018
Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your…
Digital 2018 Live : Episode 10 : Listening
Oct 19, 2018
Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us…
Digital 2018 Live : Episode 9 : Digital Campaigns
Sep 24, 2018
Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live…
Digital 2018 Live : Episode 8 : Social Media
Aug 22, 2018
In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines……
Creating a more Mindful Business
Aug 22, 2018
Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing paradigms are…
Digital 2018 Live : Episode 7 : Websites
Jul 20, 2018
In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real…
How Much Business Are You Losing?
Jun 21, 2018
If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t know how much! With my colleagues at Viper Marketing I…
Digital 2018 Live : Episode 6 : Content Strategy
Jun 19, 2018
In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and…
Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey
May 23, 2018
How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need. The…
Why You Need A Personal Vision
May 18, 2018
A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation I gave to a…
Impact: The Key To Communications
May 1, 2018
Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever definition resonates better with you, the message is…
How to start to use Google Analytics
Apr 27, 2018
I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things that are…
Digital 2018 Live : Episode 4 : Customer Personas
Apr 17, 2018
In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives…
Digital 2018 Live : Episode 3 : Ultimate Digital Marketing Strategy
Mar 23, 2018
Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic digital…
Sales Funnel Forensics
Feb 26, 2018
We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in…
Digital 2018 Live : Episode 2 : Top Market Trends
Feb 23, 2018
In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their…
Digital 2018 Live : Episode 1 : Creating a Mission
Jan 25, 2018
Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business. In Episode 1, Neil focuses on the…
You Are Nothing Special : Podcast
Jan 3, 2018
You are nothing special at the same time as you are very special. A short podcast inspired by business coach Jon Nicholls, on the subject of being authentic and acting with humility when you are selling your products and services to develop your business.…
Social Media Rule of Thirds Podcast
Dec 20, 2017
Here is a little taster of my upcoming 2018 Digital Live series of podcasts… Well it’s only a test podcast as we prepare for the new series in all its glory. I hope you find this one useful in the meantime. Subscribe to my podcasts on iTunes The post…
Digital 2018 Live : Podcast Series
Dec 20, 2017
This is a test page for the upcoming Digital 2018 Live, Podcast Series by Neil Wilkins Each month, and in conjunction with live video broadcasts, I will be sharing a podcast focused on one of twelve key digital marketing, communications, strategy and…