Neil Wilkins Podcast

Neil Wilkins Podcast

www.neilwilkins.online
Digital Marketing and Communications


Twitter in Business in 2020
Jul 21 • 39 min
In this episode I revisit a webinar I gave in 2010 which explored the benefits of Twitter in Business. Many things have evolved since then but a lot of the values still hold true. Have a listen and see if there are any useful tips you can use to begin or…
Marketing Pulse - Circular Business
Jul 3 • 22 min
Marketing Pulse is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I’ll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, “It’s time we listened to our new…
Stop Making Assumptions and Start Creating Opportunities
Jun 25 • 11 min
If we stop making assumptions and start listening to reality we can begin to create some exciting new opportunities. My analysis of my podcast listeners is a perfect case in point. As I recorded the 50 recent episodes of The Mindful Living Show, I lost…
Personal Branding Through LinkedIn
Jun 11 • 41 min
If you are considering developing your personal branding then there’s a great opportunity for using LinkedIn to both tell your story as well as get the all-important engagement and conversation that takes you to the next level of influence. In this…
Celebrating the end of Series 1 of The Mindful Living Show
Jun 5 • 29 min
I took time out of interviewing, editing and producing for episode 50 of The Mindful Living Show to share what it’s been like hosting a daily podcast for 10 weeks. In this episode I talk about some of the things I’ve experienced and what I’d recommend you…
FairShares Commons Business Model with Graham Boyd PHD
Jun 4 • 34 min
In this episode I talk to Graham Boyd PHD about the FairShares Commons Business Model and his exciting new book https://www.picasso-einstein-economy-leadership-you.com
Introduction to The Mindful Collective
Jun 3 • 24 min
The Mindful Collective is my not-for-profit organisation that helps businesses to become more ethically aware and environmentally, socially and economically sustainable. In this podcast I introduce the Mindful Business Model, a framework that positions…
Avon Needs Trees an interview with founder Nikki Jones
Jun 2 • 25 min
In this episode (47) of The Mindful Living Show, I talk to Avon Needs Trees founder, Nikki Jones about her inspiration and development of her charity that aims to buy and re-wild, permanent woodlands in the Bristol-Avon catchment.
Finding Your Voice Through Music
Jun 1 • 26 min
SpiritFest Founder Ravi Freeman talks about finding your voice through music. Ravi’s work as a musician and voice coach has allowed him explore a range of innate techniques and traditional shamanic wisdoms, that he beings to fore when performing and…
Shifting Our Paradigms
May 29 • 9 min
Why do we feel the way we do? Why do we react in certain ways? Why do we think about things differently to others? There is a simple equation which controls our paradigms and our interactions with our world: Perception = Perspective + Insight In this…
10 Uses of Coconut
May 28 • 13 min
Sonya Wilkins introduces 10 ways you can use coconut (in its various forms) to enhance your day. From healthy cooking to better skincare, coconut has for centuries, enabled varied products and lifestyles. View more of Sonya’s work and tips. This is…
Managing Cognitive Load an interview with Behavioural Economist Yolanda Berry
May 27 • 39 min
In this interview with Behavioural Economist, Yolanda Berry, I explore the subject of cognitive load. Using examples drawn from kerbside recycling, air travel and remote working, Yolanda leads us through a mindful cognitive journey and how we can use the…
Mental Hacks by Eleanor Wilkins
May 26 • 17 min
Eleanor Wilkins talks to us about her new book Mental Hacks : Techniques and ways of thinking to feel the best you possibly can. In this book the focus is on introspection and simple techniques for understanding and managing your mind and thoughts more…
How To Introduce Circular Economy Into Your Business
May 25 • 39 min
Emma Burlow, Director of Circular Economy at Resource Futures, helps us to understand how to introduce circular economy into your business in this, episode 41 of The Mindful Business Show on SpiritFest TV.
Ecologistics - a talk by SpiritFest founder Paul Terrell
May 22 • 46 min
Spiritfest founder, Paul Terrell, talks to us about Ecologistics. This is an interesting concept that should be at the heart of mindful living and mindful business. This is episode 40 of The Mindful Living Show on SpiritFest TV. I am particularly…
Mindful Economics with Henry Leveson-Gower
May 21 • 21 min
This episode of The Mindful Living Show focuses on the topic of “Mindful Economics” and I’m joined by Henry Leveson-Gower, CEO and Founder of the charity Promoting Economic Pluralism and Editor of economics publication, The Mint Magazine. We discuss…
Energy Management - a talk by Sonya Wilkins
May 20 • 32 min
Sonya Wilkins talks us through how to set personal boundaries, finding our vital energy and manage our energy bank account, as well as how to set great energy routines. This is Episode 38 of The Mindful Living Show on SpiritFest TV Find out more about…
Ecopreneurship - an interview with Dr Niels Schneider
May 19 • 19 min
Ecopreneurship : Business Practices for a Sustainable Future is the new book by Dr Niels Schneider. In this interview, Episode 37 of The Mindful Living Show, I talk to Dr Schneider about his research and he explains how entrepreneurs and business owners…
The Power of Music - in conversation with Kizzy Morrell
May 18 • 41 min
In this episode I welcome Kizzy Morrell to The Mindful Living Show and discuss with her, the wonderful power of music, that has shaped and inspired her career, as well as Studio 7, her charity that brings young people into music. Kizzy Morrell has a…
Mindful UX with Ollie Francis
May 15 • 49 min
Is Mindful UX even a thing? In this insightful episode of The Mindful Living Show, I talk to Ollie Francis from UX consultancy Deckchair, about how we might bring mindfulness into the human experience of providing products, services and everything. This…
Rule of Thirds in Marketing Communications
May 14 • 9 min
I’m delighted to share that my Rule of Thirds (How to create exceptional digital marketing content) is now HIGHEST RATED in the digital marketing category on Udemy I’m so proud of this course and it really helps marketers, business owners and…
Managing Reputation With Purpose
May 13 • 27 min
In this interview with Corporate Reputation specialist Jessica Whitcutt Fagan, we talk about higher purpose, chief executives’ personal branding, the importance of authenticity and honesty and The New Normal and how to communicate within it. This is a…
Managing Stress - Taking The First Steps
May 12 • 12 min
In this podcast I talk to you about some interesting first steps in the art of managing stress. We explore basic concepts of enhancing your self awareness, self-listening and how to separate your inner world from the outer world. There are many facets…
Being and Doing - How to Balance Yoga Practice
May 11 • 26 min
In this Episode 31 of The Mindful Living Show on SpiritFest TV, I talk to my yoga teacher Jonathan Cooksey about how to balance being and doing within yoga practice. Jonathan has been teaching as a yoga teacher and PT instructor for 20 years and is well…
Quantum Crystal Healing
May 8 • 34 min
It’s episode 30 of The Mindful Living Show and today I sit in the garden with Sonya and we talk about her brand new online course Quantum Crystal Healing : Ignite Your Healing Potential. Listeners can enjoy a HUGE discount by clicking here to redeem…
Linkedin for Personal Branding and Business Development
May 7 • 69 min
Neil Wilkins and Tracy Bedwell from Sales Training International teach us all the latest best practice techniques for powering up your Linkedin personal profile and business page in 2020. There’s never been a better time to increase the engagement with…
How To Green Your Business
May 6 • 25 min
Episode 28 of The Mindful Living Show, I talk to Eoin McQuone about the steps businesses can take to emerge from the current situation with better green credentials. Eoin has a 6 point plan to help businesses begin their journey and we discuss the value…
Reset Your Health
May 5 • 27 min
I am joined today on The Mindful Living Show by Catherine Rodgers, Founder of Reset Your Health. Catherine firmly believes that wellbeing comes from within, so I ask her how she came to focusing her life on human health and wellbeing. We talk in details…
Self Leadership - an interview with Dan Stanley, Founder of Better Men
May 4 • 22 min
In this episode I talk about the fascinating subject of Self Leadership with Dan Stanley, Personal Performance Coach and Founder of Better Men. Dan helps us to develop more courage, more clarity, more purpose and more influence. A lot of Dan’s work is…
Future Economy Network in conversation with Katherine Piper
May 1 • 27 min
I talk to Katherine Piper , Director of Future Economy Network as she shares with us her experience of the growth and development of one of the UK’s largest green networks. Katherine talks about the variety of services, facilities and events that,…
How To Prioritise Your Time
Apr 30 • 23 min
In this short tutorial, I’ll introduce you to 10 Principles of Successful Time Management and a fail safe technique for prioritising activities, projects and day to day living. If you are seeking ways to stop procrastinating or perhaps simply to get ideas…
Animal Healing with Rachel Bolton
Apr 28 • 37 min
Rachel works specifically with Dogs, Horses and Cats but has been known to help an array of other animals as well. Her approach to wellbeing is safe, nurturing and all-encompassing. She works to heal the body, mind and spirit by raising the energetic…
Mindful Financial Services
Apr 27 • 39 min
In this interview, titled Mindful Financial Services, we hear from Brendan Llewellyn, Strategic Consultant to the Financial Services Sector. Brendan has been actively consulting and leading at senior levels for over 20 years and has a strong business…
The Jackfruit Company
Apr 24 • 21 min
Episode 20 of The Mindful Living Show in which I talk to Adrian Beale, Co-Founder of Buckley & Beale, speciality food importers and distributors, about the latest hot product in the food industry, Jackfruit. As Adrian explains, Jackfruit is a whole food,…
Digital Wellbeing with Dr Heidi Forbes Oste
Apr 24 • 36 min
Digital technologies can have a significant impact on our physiology and our emotional and mental wellbeing. In this fascinating conversation with Behavioural Scientist, Dr Heidi Forbes Oste, we discuss how to avoid technology toxicity and to embrace and…
Introducing Life Map by Neya®
Apr 22 • 35 min
In this episode I talk you through an introduction to Life Map by Neya® which is one key model in Sonya and my, Back to Your Roots online course. This immersive course is designed to help you find a solid foundation from which you can manifest your dream…
Mindful Leadership with Kate Strong
Apr 21 • 29 min
In this episode, I talk to Kate Strong about Mindful Leadership and where business leaders can focus holistically on their people. In these testing times it has never been more important to get it right and Kate has a wealth of ideas that she shares to…
Ikigai - A Reason For Being
Apr 20 • 30 min
Ikigai is a Japanese concept which helps you find, define and live by your reason for being. This is such a powerful concept because, as you’ll hear, it helps you do what you love, what the world needs, what your good at and what you can be paid for. Paul…
Email Marketing Tips for 2020
Apr 20 • 61 min
Pure marketing in this episode of the Neil Wilkins Podcast as I explore some of the widely researched top tips for 2020 in email marketing. Email marketing is experiencing a renaissance at the moment and is a very useful tool for the digital marketing…
Business Beyond COVID-19
Apr 17 • 41 min
Episode 15 of The Mindful Living Show and today I talk to branding guru, Graham Hall, about what businesses might look like on the other side of the Coronavirus lockdown. Marketing, sales, strategy and decision making are all being impacted and will…
Smoothies and Hydration
Apr 16 • 23 min
A morning smoothie, backed up with hydration throughout the day, is quickly becoming one of the most popular ways to fuel. My day starts with a green smoothie (recipe included) and then steady hydration throughout the day. The research shows that by…
Learning to Love
Apr 14 • 33 min
I am delighted to share with you a conversation with my great friend Sabina Rademacher, who has made it her life goal, to empower people with love at the heart of everything. Sabina is a love and relationships coach, who helps people to find their own…
Re-imagining Philanthropy and Investment
Apr 13 • 33 min
I am excited to share this interview with you as I talk to Gary Shearer, the CEO of the philanthropic family organisation, The Saville Foundation. Gary shares with us how The Saville Foundation are working on projects across the world to re-imagine…
SIMPLE Morning Routine for Health and Wellbeing
Apr 10 • 11 min
Get up every day on the right side of the bed, by creating a simple morning routine for optimum health and wellbeing. My morning habits are SIMPLE. Based on six behaviours: stretching, intention setting, meditation, protection, Life Map by Neya® and…
Putting Purpose Before Profit
Apr 9 • 20 min
I revisit an interview with Sam Roberts, CEO of cafe chain, Boston Tea Party, who took the bold and mindful decision to place their higher purpose over their profit. As we hear, there was an in initial financial hit, directly as a result of this decision.…
Living an Uncompromised Life
Apr 8 • 30 min
In this interview with World Champion Triathlete, Kate Strong, we explore how people can become more self aware, awake and able to lead an uncompromised life. With a host of awesome achievements and plans for more more adventures in her life, Kate shares…
The Value of Value in Business
Apr 7 • 51 min
In this episode, I interview Dr Victoria Hurth, Visiting Fellow at the University of Cambridge Judge Business School. We talk about topics as broad as the new marketing paradigm, evolved value and responsibilities of business in the new emerging…
Mindful Energy Management in Business
Apr 6 • 37 min
In this episode of The Mindful Living Show, I talk to David Eynon, Associate Director of ETS Energy Management about the topic of mindful energy management in business. David and his business have observed some fascinating trends and opportunities for…
Marketing Surgery and Q&A
Apr 3 • 27 min
In today’s episode I host a Marketing Surgery and Q&A for Cambridge Marketing College and I kept the recording button on when answering various questions and setting the scene for the amazing marketing opportunity we are all currently facing. How we adapt…
MindHarp Interview With Stewart Redpath
Apr 2 • 24 min
I am joined in this episode of the Mindful Living Show by Stewart Redpath, Founder of Mindharp, a fascinating, interactive music app. MindHarp is described as an intuitive, interactive and immersive experience and as Stewart explains, in the current…
Interview with Professor Martin Parker of Bristol Inclusive Economy Initiative
Mar 31 • 43 min
In this episode of the Mindful Living Show, I am joined by Professor Martin Parker, Lead at Bristol Inclusive Economy Initiative. Martin’s role at Bristol University explores how to bring the academic and commercial worlds together to deliver a more…
The Mindful Living Show PILOT
Mar 30 • 31 min
The Mindful Living Show PILOT is the pre-cursor to a regular mindful business and mindful living TV show on SpiritFestTV, a brand new online television channel for the new paradigm. Visit www.bit.ly/SpiritFestTV for the LIVE TV player and to watch…
Working From Home Top Tips
Mar 26 • 29 min
In this short webinar I share what I have learned over 20 years of working remotely. These home working top tips include: Normal Morning Routine, Accept Flexible Working, Create Workspaces, Chunk Your Time, Set Boundaries, Working with Children,…
How To Use Your Brand To Pivot And Market More Effectively
Mar 23 • 55 min
In these challenging times, there’s never been a better opportunity to understand how and where you can use the power of your brand to develop new and relevant products, perhaps pivot your entire proposition, and to engage your staff to deliver consistent…
Share Your Gifts Through This Difficult Time
Mar 19 • 10 min
If we all share the special gifts we have to offer, then as a community (business, personal, local, national) we will all benefit from the journey over the coming weeks and months. You might have some experience and wisdom that would benefit others…
Instagram Tips For 2020 Roundtable Discussion
Feb 25 • 38 min
If you want to know how to grow your Instagram account, how best to use it for campaigns, competitions and polls, then listen to this informative roundtable discussion with brands as varied as Just Eat and Norwich City FC. Instagram can play a significant…
Marketing Key Performance Indicators
Feb 21 • 40 min
Having a number of key performance indicators (KPIs) that give you early warning of unexpected performance of your most critical success factors, ensures you keep control of your business and marketing performance. In this webinar recording I help you to…
Social Media Trends 2020
Feb 14 • 16 min
In this ‘fly on the wall’ glimpse into a recent digital marketing workshop, I talk about some of the most significant social media trends in 2020. These include the power of micro-influencers and the importance of including your stance on sustainability…
A Rising Tide Will Lift All Boats
Feb 5 • 7 min
A Rising Tide Will Lift All Boats : quote from New England Council and attributed widely to John F Kennedy. This is a wonderful quote when applied to self awareness and personal development because it reminds us we can take accountability for how we think…
What is Meditation
Feb 2 • 18 min
I have been experimenting with various forms of self hypnosis, progressive relaxation and meditation techniques for the last 40 years and have recently come to the realisation that these things are not about visualisation, self coaching or in fact,…
Market Research Tools 2020
Jan 29 • 43 min
A webinar (sorry about the poor sound quality on this episode) introducing you to the vast array of market research tools and how to use them in strategic and tactical marketing. To watch the presentation that accompanied this podcast, watch on YouTube
What is your Moral Obligation?
Jan 28 • 8 min
We know that every person and every business should be committed to reversing climate change, behaving ethically and sustainably, so why are very few of us taking action? Is it a case of ‘it’s not my problem’, or perhaps ‘what difference can I make’? The…
Future Economy Network : A New Definition For Business Development
Jan 16 • 13 min
Emerging generations are calling into question the traditional ways we do business which has historically focused on profit generation to the detriment of everything else. They rightly want to know what’s in it for them. They want to associate with brands…
The Power of Linkedin in 2020
Jan 9 • 57 min
There’s never been a better time to optimise your Linkedin profile and feed it with current, relevant and informed content. In this video I share some of the current best practice to help you fuel your Linkedin activities. Shared in association with Sales…
The Art of Body Language
Jan 9 • 52 min
Here’s an interesting attempt to convey the art of body language (a very visual thing) by way of a podcast (a very audible thing). But let’s try. Enjoy some interesting ideas about body mirroring, posture and stance, eye movement and my personal…
Social Marketing is not Social Media Marketing
Dec 16, 2019 • 52 min
In this episode of a webinar I gave to a group of marketers, I explain how the term social marketing has been increasingly misunderstood at all levels. Social marketing is all about encouraging behaviour change (for social good) and not simply about using…
Interview with Dave Rotheroe, Founder of Viral by Design
Dec 2, 2019 • 36 min
In this episode I interview Dave Rotheroe, Founder of Viral by Design. Dave is a serial entrepreneur and grows his own and client businesses by formulaic marketing. Dave shares how creating a formula within a business for how to market to customers most…
Doing The Right Thing, Is Always The Right Thing
Nov 19, 2019 • 10 min
We don’t need evidence, other’s opinions, facts or support making decisions, because doing the right thing is always the right thing. I’m learning and practicing how to make decisions from my heart rather than always through my mind and I’m finding this…
Leading by Evidence, Leading by Example
Nov 8, 2019 • 51 min
For success in business in 2020 it’s vital we are leading by evidence and leading by example. In this podcast, a recording of a webinar I delivered to a group of marketers, I talk about the things you can do to create a balanced self development plan…
Would You Like To Be Interviewed?
Nov 1, 2019 • 10 min
Would you like to be interviewed by me on the Neil Wilkins Podcast ? Or perhaps you’d like us to record a ‘fireside chat’ style conversation about a particular topic that you feel would be of interest to the world. This is an open invitation to be part of…
Build Self Esteem Not Delusion
Oct 21, 2019 • 7 min
A brilliant quote from Gary Vaynerchuk in a recent podcast made me think about how we can apply the building of self esteem in others by applying context, reality and capability, rather than over optimism to the point of delusion. In this short podcast, I…
Take The Stress Out Of Your Project
Oct 11, 2019 • 5 min
If you are starting your weekend feeling stressed because of a project which maybe isn’t flowing or people working in it are not performing. I have a little technique which might put your mind into a better space and help you to focus on what’s really…
Marketing Project Management
Oct 9, 2019 • 48 min
In this podcast (apologies for the not-so-great sound quality), I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario - project context and need…
Apple Podcasts Start Today
Oct 8, 2019 • 7 min
Apple Podcasts are here and you should start today, to embrace this exciting marketing channel. Earlier this year I predicted that audio (and podcasts specifically) would be a key marketing tool you should focus on. Did you listen? If you did, then you’ll…
Driving Digital Experience
Oct 7, 2019 • 16 min
We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with…
Life Map by Neya First Event
Oct 4, 2019 • 4 min
I will be taking Life Map by Neya to the Taster Day in association with Bristol Spiritual Collective, in Bristol on Saturday 16th November. This is your first opportunity to experience Life Map by Neya and learn how it can help you to craft the life you…
At A Crossroads? Here’s What You Can Do About It
Sep 28, 2019 • 10 min
If you are at a crossroads, here’s what you can do about it. Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life…
Mindful Collective Update
Sep 25, 2019 • 8 min
In this episode I give you a ‘fly on the wall’ glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful…
Why Mindful Business Is So Hard
Sep 24, 2019 • 10 min
Creating or developing a mindful business is so hard to do. We all want to be part of an ethical and sustainable business that’s working towards a higher purpose, but only a few of us are willing to put in the hard yards to make it happen. Why is this? I…
Process Improvement and AI
Sep 21, 2019 • 8 min
I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to…
Digital Analytics 2020
Sep 20, 2019 • 55 min
If you are doing anything online you need to understand what’s working and what’s not as you build your digital profile through 2020. In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure…
Everything You Perceive Is Within You
Sep 18, 2019 • 9 min
The beautiful thing about the simple fact that everything is within you, is that this gives you choice. You have ultimate choice about how you react and experience everything you encounter in your life. The moment you realise and begin to work with this…
How I Define Mindful Living
Sep 9, 2019 • 10 min
This is a really important episode for me because I share how I define mindful living. It’s not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life…
Journaling for Work and Life
Sep 5, 2019 • 16 min
Journaling is a technique you can use for work and in living a mindful life. It’s a fascinating, immersive and very personal experience. In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a…
How to Plan a Marketing Launch
Aug 28, 2019
As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing…
Marketing 2020 Linkedin Organic Content
Aug 22, 2019
Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log into Linkedin? You…
How To Prioritise Stakeholders
Aug 21, 2019
Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They…
Digital Advertising in 2020
Aug 20, 2019
Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by…
How to Mindfully Prioritise a Busy Day
Aug 14, 2019
In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process…
How to Stretch Time
Aug 2, 2019
We all wonder how to stretch time. We’ve 24 hours available in every day and yet some people feel they are busier than others. Many people also believe that they will never complete everything they set out to complete. Time is our most precious asset and…
Marketing 2020 Webinar
Jul 26, 2019
What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the best way to grow Instagram…
The Value Of Time In Your Marketing Messages
Jul 22, 2019
The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the,…
Mindful Collective Visualization Tool Explained
Jun 24, 2019
Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being…
How To Avoid Personal Sabotage
Jun 21, 2019
How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do…
How To Win At Content Marketing
Jun 14, 2019
How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of…
Sustainable New Marketing Mix
Jun 5, 2019
A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a…
Product Lifecycle and Marketing Communications
May 21, 2019
Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or…
Thought Leadership Explained
May 16, 2019
Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of…
Interview with Sam Roberts Boston Tea Party
May 5, 2019
I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes,…
Introducing The Art of Transformative Living Programme
Apr 29, 2019
The first workshop in The Art of Transformative Living programme starts on 28th and 29th June. Neil and Sonya introduce the programme, what’s involved and share why it’s so important to them personally. Subscribe to the Neil Wilkins Podcast on iTunes and…
Mindful Reinvestment Is The New CSR
Apr 3, 2019
I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing…
Is Positivity Really Good For You?
Apr 2, 2019
Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to…
Conditional Happiness
Mar 5, 2019
Conditional Happiness is a trap into which we all often fall. The definition of conditional happiness is the reliance on external outcomes for the regulation of how we feel. It really doesn’t make sense to live a life based on a need for things to work…
Awaken the Potential in your Business
Feb 21, 2019
In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential in your…
Taking Control and Making a Choice
Feb 18, 2019
Taking control and making a choice are at the heart of a happy and fulfilled life. In this short podcast Neil Wilkins explores why it’s important to think of what you need before that of others. Learning to say no will benefit both you and those around…
Neil Wilkins through MBTI part 2
Feb 3, 2019
Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 2 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness The post Neil…
Neil Wilkins through MBTI
Feb 3, 2019
Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation. In part 1 of this recording, hosted by MBTI Consultant Sonya Wilkins, his preferences and behaviours are revealed. #selfawareness The post Neil…
How To Create A Mastermind Group
Jan 30, 2019
Neil and Sonya (Neya) talk about how to create a mastermind group to help you develop personally. This podcast will also help you to develop your business. A concept developed originally by Napoleon Hill and used by countless successful and happy people.…
Marketing Trends Workshop 2019
Jan 29, 2019
An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or as consumers,…
Macro Patience and Micro Speed
Jan 24, 2019
Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your products and…
Introducing Mindful Neya
Jan 22, 2019
Neil and Sonya Wilkins introduce you to a brand new venture: Neya Workshops, podcasts, live videos, courses and retreats, bringing you the best thinking and interviews to develop your mindfulness, self-awareness and communication >> Visit MindfulNeya.com…
How To Blog And Keep Blogging
Dec 19, 2018
How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer the most…
Digital 2018 Live : Episode 12 : Innovate and Leave a Legacy
Dec 6, 2018
Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital elements in…
Digital 2018 Live : Episode 11 : How to turn information into intelligence
Nov 20, 2018
How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil…
Personal Branding Podcast – part 1
Oct 31, 2018
Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your…
Digital 2018 Live : Episode 10 : Listening
Oct 19, 2018
Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us…
Digital 2018 Live : Episode 9 : Digital Campaigns
Sep 24, 2018
Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live…
Digital 2018 Live : Episode 8 : Social Media
Aug 22, 2018
In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines……
Creating a more Mindful Business
Aug 22, 2018
Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing paradigms are…
Digital 2018 Live : Episode 7 : Websites
Jul 20, 2018
In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real…
How Much Business Are You Losing?
Jun 21, 2018
If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t know how much! With my colleagues at Viper Marketing I…
Digital 2018 Live : Episode 6 : Content Strategy
Jun 19, 2018
In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and…
Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey
May 23, 2018
How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need. The…
Why You Need A Personal Vision
May 18, 2018
A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation I gave to a…
Impact: The Key To Communications
May 1, 2018
Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever definition resonates better with you, the message is…
How to start to use Google Analytics
Apr 27, 2018
I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things that are…
Digital 2018 Live : Episode 4 : Customer Personas
Apr 17, 2018
In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives…
Digital 2018 Live : Episode 3 : Ultimate Digital Marketing Strategy
Mar 23, 2018
Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic digital…
Sales Funnel Forensics
Feb 26, 2018
We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in…
Digital 2018 Live : Episode 2 : Top Market Trends
Feb 23, 2018
In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their…
Digital 2018 Live : Episode 1 : Creating a Mission
Jan 25, 2018
Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business. In Episode 1, Neil focuses on the…
You Are Nothing Special : Podcast
Jan 3, 2018
You are nothing special at the same time as you are very special. A short podcast inspired by business coach Jon Nicholls, on the subject of being authentic and acting with humility when you are selling your products and services to develop your business.…
Social Media Rule of Thirds Podcast
Dec 20, 2017
Here is a little taster of my upcoming 2018 Digital Live series of podcasts… Well it’s only a test podcast as we prepare for the new series in all its glory. I hope you find this one useful in the meantime. Subscribe to my podcasts on iTunes The post…
Digital 2018 Live : Podcast Series
Dec 20, 2017
This is a test page for the upcoming Digital 2018 Live, Podcast Series by Neil Wilkins Each month, and in conjunction with live video broadcasts, I will be sharing a podcast focused on one of twelve key digital marketing, communications, strategy and…