The Messengers

The Messengers

anchor.fm/messengers
The Messengers are here to discuss all things marketing, advertising, and entrepreneurship. Improve your messaging to increase awareness and engagement for your business, products, and services and make a more lasting connection with your customers. Support this podcast: https://anchor.fm/messengers/support


Digital Printing vs Offset Printing
Aug 21 • 31 min
Digital printing is a relative newcomer in the world of printed media and we often face a lot of questions with regard to when we choose to use one process over the other. On this episode of The Messengers podcast (https://messengers.blog), Chris Searles…
Cyber Security Basics
Aug 13 • 48 min
Many business and individuals are guilty of failing to follow the most basic of cyber security steps to protect their own information, and the personal information of their employees and customers. Far too often we see the lack of simple procedures result…
How to Set a Marketing Budget
Aug 7 • 31 min
One of the hardest things for entrepreneurs and small business owners to wrap their heads around when it comes to marketing and advertising their business is how much they should be spending on those activities. In this episode of The Messengers podcast,…
Logo Design
Jul 31 • 34 min
Many entrepreneurs and businesses spend far too much time, effort, and money on logo design. While your logo holds some importance, it’s not the make-or-break endeavor that many make it out to be. Whether it’s spending too much on logo design, or…
How to Use Google Analytics
Jul 23 • 39 min
Deploying your website is just step one in the long process of maximizing that shiny new domain name you just purchased. All of the effort getting things just right is wasted if you’re not measuring the performance of your website, and then making changes…
How to Use Direct Mail to Supercharge Your Marketing
Jul 16 • 32 min
To some, direct mail sounds like an outdated marketing method. But with the oversaturation we’re seeing in digital marketing mediums, it’s as (or more) effective than ever. In fact, for many marketers, it’s the single best direct response marketing medium…
Redesigning Your Website the Right Way
Jul 9 • 30 min
Keeping your website up-to-date can be one of the most difficult tasks for a small business. Very few small businesses and entrepreneurs are able to dedicate personnel to this task, which means it usually falls by the wayside until it gets so bad it can…
Everything You Need to Know About Search Engine Optimization (SEO)
Jul 2 • 34 min
Search engine optimization, or SEO, can be one of the hardest aspects of digital marketing. But with the majority of people picking from the first page of Google’s search results when they need a service or product, organic search optimization is a…
Using Data to Inform Design Decisions
Jun 25 • 19 min
No matter the particular marketing piece, the goal is to drive the user/reader/listener/viewer to take an action. Your design might be a masterpiece, but it’s unlikely to drive revenue to your business if your only goal is for it to look nice. Driving…
Facebook Advertising 101
Jun 20 • 27 min
Facebook advertising can be incredibly valuable … but it can also be daunting or, even worse, a complete waste of money if not done properly. We often see money being thrown at the platform without measuring any meaningful metrics. Other times it’s…
Promotional Items that Actually Work!
Jun 14 • 23 min
Promotional items can be largely hit-or-miss. On one hand, your t-shirts, pens, and notepads could do a great job at keeping your company name in your customers’ minds, hitting the most important marketing element there is: Frequency. But on the other…
It Doesn’t Pay to Be an A$$h*&^%
Jun 4 • 18 min
“The most underrated skill in business is being nice.” - Mark Cuban We’ve seen firsthand how true that is. Cultivating positive working relationships with your customers, vendors and employees seems to be an underdeveloped skill for a lot of people these…
Does Your Business Need a Mobile App?
May 28 • 30 min
In an increasingly-mobile world, a custom mobile app for your business might seem like a surefire way to drive revenue and make what you offer more convenient for your customers. Unfortunately, most people underestimate the time and costs that actually go…
Should You Invest In Content Marketing?
May 22 • 31 min
Modern marketing is all about effective storytelling. Fortunately, the tools to tell those stories have never been more accessible. The problem is, the inexpensive nature of many of those tools leads many to believe content marketing is cheap and easy.…
You Can’t Out-Walmart Walmart
May 13 • 23 min
Many small businesses often feel like their biggest threat is competition, especially from large corporations. While competition certainly plays a role in the success or failure of any business, very few businesses fail because of competition alone. On…
Darrah Brustein: Designing Your Life
Apr 29 • 33 min
The Messengers are back, this time with special guest Messenger, Darrah Brustein. Darrah is the founder of Network Under 40, an Atlanta Georgia based business meant to help young professionals with networking and relationship building as they enter the…
My Biggest Failure (So Far) … and What I Learned
Apr 22 • 24 min
It’s inevitable that every entrepreneur, business owner, and professional is going to experience failure. What distinguishes successful entrepreneurs is the way they handle failure when it happens. They learn from it, analyze where they went wrong, and…
Balancing Creativity and Clarity in Your Marketing & Advertising
Apr 15 • 21 min
The perfect advertising campaign is a well-balanced mix of creativity and clarity. The idea is to make the message memorable while not losing the clarity of the product or service you’re selling in the process. Often, marketers or businesses lean too far…
Should You Hire a Professional Photographer?
Apr 8 • 16 min
In today’s digital landscape, photo and video are the two main driving forces behind modern marketing campaigns. No matter how good the copy is, supplemental photos and video will always play a huge role. Many business owners and entrepreneurs believe…
It’s Not About You! Always Put the User First
Apr 1 • 10 min
One of the biggest mistakes business owners make when working on marketing is worrying too much about what they like and not enough about what their customers or prospects will respond to. When creating a marketing strategy, it’s imperative to put…
Text Marketing Delivers Big Results
Mar 25 • 21 min
Boasting open rates that approach 100% and action rates nearly 20x higher than email, text message (SMS) marketing is a much more efficient way to communicate with highly-engaged customers and prospects. Strict opt-in controls coupled with simple and…
Customer Service is an Investment, Not an Expense
Mar 18 • 15 min
We’ve noticed a trend that a lot of businesses believe customer service is an easy place to save on costs. Customer service is one of the primary areas in your business that needs to be invested in, not an opportunity to cut costs to the bone. On this…
Should You Outsource Your Social Media?
Mar 11 • 17 min
Many small businesses make the mistake of either looking at the wrong metrics when analyzing their social media platforms or outsourcing their social media altogether with the expectation that they can just be hands-off and having any presence on social…
Marketing is Meaningless if You’re Not Measuring Your Results
Mar 4 • 18 min
In this episode of The Messengers podcast, Chris Searles and Rob Seifert address the issue of measuring whether you’re getting a return out of the investment you’re making in the marketing efforts for your business or non-profit. Deciding what your…
New Marketer’s Guide to Buying Print
Feb 25 • 23 min
The print buying process can be confusing for new business owners or new marketers. Chris and Rob spent some time on the latest episode of The Messengers podcast talking through some of the more common questions clients have when they don’t have a lot of…
The Power of Saying No - Turning Down Work
Feb 18 • 15 min
The most successful companies aren’t the ones that take any business that walks through the door, but ones that know their ideal customer and have the courage to say no to customers that aren’t right for them. In this episode of The Messengers podcast,…
Identifying Under-served Markets
Feb 11 • 15 min
New co-host Rob Seifert joins Chris Searles for the first time to discuss Valentine’s Day promotions and ways to identify under-served and under-represented markets throughout the year. —- Send in a voice message: https://anchor.fm/messengers/message…
Social Media ROI
Feb 11 • 40 min
John and Chris discuss how to track the return on your social media investment; what big brands and businesses are doing well and where they’re falling short, and what small businesses and marketers can do to make sure they’re investing their money…
Holiday Marketing Tips
Feb 11 • 37 min
On this episode, The Messengers (Chris Searles & John Finnerty) discuss specific tips you can use to up your marketing and advertising game this holiday season, along with some helpful advice on what to do once the holidays are over. —- Send in a voice…
Introduction to the Messengers & Marketing Buzzwords
Feb 11 • 66 min
In this episode, Chris and John introduce themselves and their backgrounds, what sparked their interest in producing a podcast together, and touch on a number of topics including entrepreneurship, marketing buzzwords and what “digital marketing” really…