Funnel Reboot podcast

Funnel Reboot podcast
Upgrade your marketing to generate more leads

Leveraging LinkedIn Ads with AJ Wilcox
Jun 30 • 58 min
Hear AJ Wilcox, founder of a LinkedIn-only advertising agency, explain why you should advertise on LinkedIn. AJ was an early adopter of LinkedIn (you’ll see what I mean by looking at his LinkedIn profile) and he goes in to deep description of many aspects…
Wrangling Performance out of Site Content with Michel Fortin
Jun 16 • 51 min
My guest is Michel Fortin of Shelly Solutions, whose strategies get to the heart this. He is a 30-year marketing veteran, who has done copywriting and marketing as a coach, under his own consultancy, and within an agency. He’s active in industry…
Conversational Marketing with Andres Tovar
Jun 8 • 38 min
I’m speaking Andres Tovar, with a Southern-Ontario based marketer who has built chat-based campaigns for many organizations. Andres will talk about the two types of chat tools: ones that use someone’s social log-in and ones that are native to a website.…
Social Media Marketing with Amanda Relyea-Voss
Apr 29 • 43 min
In this episode I talk with Amanda Relyea-Voss (who also likes to be called Mandi), owner of a social media marketing agency that serves B2C and B2B companies. Listen for the ways Mandi has used social media to interact with prospects and how this has…
Qualifying Prospects with Martin MacArthur
Apr 15 • 38 min
Remember as a kid at the amusement park - you must be this tall to go on this ride? This closely parallels a key part of all complex sales - Qualification. To get a salesperson’s perspective on how to do this, I spoke with Martin MacArthur,who is…
Digital Marketing Through Uncertain Times
Mar 22 • 32 min
Today’s episode is a simple solocast of me talking to you. I’m recording in an extraordinary time when stress is being put on healthcare, public institutions, whole industries and even entire economies. All the uncertainty out there is invading our…
Writing Persuasively for your site visitors
Feb 27 • 49 min
In this episode we talk about how to write persuasively for prospects. Our guest is Nik Paprocki, the founder of Websuitable, an ROI driven digital agency serving small businesses all across Canada. He feels this use of copywriting is just as effective in…
Using Video to make Content more engaging
Feb 12 • 48 min
Today we’ll talk about the production of videos to use in your marketing, all the way from the planning stage to the appearance of the final product. Listen as Casey takes us through the steps that his production company follows for making any video. You…
Legal and not-so-legal aspects of digital marketing
Dec 30, 2019 • 40 min
Today’s guest is here to help marketers make sense of these situations. Megan Cornell is the founder of Momentum – a new kind of business law firm dedicated to providing law solutions in a way that works for clients. She explains data privacy, trademarks,…
Top Paid Media Changes in 2019
Dec 16, 2019 • 30 min
In any given year, there are a lot of changes in paid media. The pace of change in 2019 was every bit as brisk as in previous years. For the third year in a row, we assembling a panel to look back at a shortlist of the changes that are the most…
Staying Human in today’s Media landscape
Nov 21, 2019 • 48 min
Whether you look at traditional or digital media, there’s a growing expectation that brands be more human. Those that use technology as a spamming tool or a way to hide from their buyers are being ignored or worse, heckled by their audience on…
Role of UX in a site’s marketing effectiveness
Nov 6, 2019 • 35 min
In this episode, I talked with , an Ottawa-based expert on UX. He started out working as a software engineer for high tech companies and then formed a Web development agency called Grype Solutions in 2009. Listen for his description of how…
Ad Fraud and what you can do about it
Oct 21, 2019 • 23 min
This episode looks at the impact of fraudulent traffic on digital marketing. We’ll talk about how big a problem it is for publishers, ad platforms and advertisers. We will step through what advertisers can do to make their campaigns less vulnerable…
The Role of Content Throughout the Funnel
Oct 10, 2019 • 29 min
This episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer’s vertical and funnel stage. Hear how they: Implemented the email communications and marketing content…
Season 2 Teaser
Sep 10, 2019 • 1 min
How Content Experience Makes the Whole Funnel Work
Jul 25, 2019 • 30 min
This is the fifth in our five-part series on Making the Whole Funnel Work.
How Traffic Makes the Whole Funnel Work
Jul 4, 2019 • 26 min
The fourth in our five-part series on Making the Whole Funnel Work
How Conversions Make the Whole Funnel Work
Jun 19, 2019 • 21 min
In this episode, we look at both sides of a website interaction. We discuss how visitors progress through a website and how marketers make conversion offers for the visitors to complete. Marketers make a critical choice when deciding the conversion…
How a Tracking Infrastructure Makes the Whole Funnel Work
Apr 9, 2019 • 21 min
This episode covers what needs to be in place to know everything about people’s interactions with your website. We talk about how to track conversions in your analytics, how to add Tags, run A/B testing and more. For all the links and the reboot mentioned…
How Dashboards Make the Whole Funnel Work
Feb 3, 2019 • 25 min
This episode walks through a 7-step process for building a marketing dashboard: Interview stakeholders Review Technology Select KPIs Group requirements Select Charts Prototyping/Wireframing Launch For the people, ideas and products mentioned in this…
2018’s Top Changes in Paid Search Marketing
Dec 13, 2018 • 39 min
In this episode, three PPC Professionals reviewed the long list of features that PPC platforms made in 2018 and cut it down to a handful that are having the largest impact on B2B companies. Hear what we think are the best and worst changes made this past…
Integrating CRM and Marketing Automation into your Funnel
Dec 4, 2018 • 44 min
Interview with Ed Goffin, Pleora Technologies
Episode 6: Top Paid Search Updates of the Year
Nov 1, 2018 • 31 min
In this episode, a panel of PPC specialists give their verdicts on the changes made by Google, Bing and others during the year.
Dealing with how work’s changed with digital
May 8, 2018 • 30 min
This episode covers the way we work in digital. As the pace of work has sped up, we’re using more agile methods to plan our resources. As automation and artificial intelligence enter, we’re deciding how it gets used in our marketing stack. We are also…
Dealing with how digital is measured
May 7, 2018 • 16 min
This episode is about how digital has changed how we measure marketing. We’ll cover the explosion of data brought by the Internet. We’ll look at how to clean and filter data so only the right kind is used for analysis. We’ll talk about tools for analyzing…
Dealing with Digital Conversations
May 4, 2018 • 16 min
3rd in a 5-part series on how digital marketing’s different
Dealing with Digital Channels
Aug 16, 2017 • 20 min
2nd in a 5-part series on how digital marketing’s different