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Learn from Experts Like They Were Right Across a Coffee Table
13: Going All in Blockchain Marketing
Jul 13 • 26 min
In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers, and has written a few books. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain.…
12: How the HE-Doublle Hockey Sticks Do You Brand Yourself
Jun 22 • 35 min
In this episode, I sit down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make…
11: Marketing an International Design Tech Product
Jun 15 • 25 min
In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer…
10: Paid Acquisition and Media Buying Strategic Steps
Jun 8 • 30 min
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising.…
9: How Should Product, Customer Success, and Marketing Work Well Together
May 18 • 32 min
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more…
8: Why Marketing Should Focus on Agile and Employee Engagement
May 4 • 30 min
In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company…
7: How Startups and VCs Market Themselves
Apr 27 • 37 min
In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create.…
6: Grow Your Event Marketing Through Community Based Relationships
Mar 28 • 27 min
In this episode, I sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk…
5: Don’t Let Your Talent Strategy Flounder with Poor Marketing
Mar 14 • 36 min
In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment…
4: Building an Influencer Marketing SaaS Product
Nov 1, 2017 • 31 min
In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing…
3: Putting Heart into Your Marketing to Scale Your Company
Oct 26, 2017 • 33 min
In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88…
2: Marketing a Growth Hacking Product
Oct 16, 2017 • 39 min
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make…
1: A Novel (Writing) Approach to Content Marketing
Oct 9, 2017 • 26 min
In this episode, I sit down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most…