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Learn from Experts Like They Were Right Across a Coffee Table
33: Focus on Your Marketing Fundamentals
Dec 7 • 37 min
In this episode, I sit down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups.…
32: Play the Way You Practice with Venue Marketing
Nov 30 • 41 min
In this episode, I sit down with Jim Martin, Founder and President of Venue Intelligence. We dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders.…
31: How Referral Systems are Broken and How WarmUp will Fix That
Nov 16 • 22 min
In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive…
30: How to Build Customer Journeys with Actionable Tech
Nov 9 • 22 min
In this episode, I sit down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. We dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer…
29: How Indiana University Fosters Experience through Learning Spaces
Nov 2 • 23 min
In this episode, I sit down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of VisionLoft. We dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. We talk about how customer…
28: Great Customer Experience Starts with the Employees to Market the Business
Oct 26 • 16 min
In this episode, I sit down with Ben Walker, CEO of Transcription Outsourcing. We dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. We…
27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners
Oct 19 • 24 min
In this episode, I sit down with Brett McGrath, VP for Go to Market at RICS Software. We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the…
26: How This Marketing Tech Company Listens to Their Customers
Oct 12 • 25 min
In this episode, I sit down with Ashley Ward, digital marketing strategist at SEMrush. We dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths…
25: How to You Market HR Program and Health Benefits AND Find the Right Audience
Oct 5 • 20 min
In this episode, I sit down with Dawn Lively, COO of FullStack PEO. We dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than…
24: How Build Your Brand through Good Messaging
Sep 28 • 25 min
In this episode, I sit down with Mary Shores, owner of Midstate Collections and author of Words That Work. We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when…
23: How to Focus on the Customer through the Sales and Delivery Process
Sep 21 • 22 min
In this episode, I sit down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad…
22: How to Build Trust to Improve Your Marketing
Sep 14 • 25 min
In this episode, I sit down with Edwin Richardson, owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most…
21: What Design Reveals about Brand Experience
Sep 7 • 31 min
In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer…
20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm
Aug 31 • 33 min
In this episode, I sit down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in…
19: What are the Two Rule of Marketing and How to Apply to Your Startup
Aug 24 • 36 min
In this episode, I sit down with Mike Seidle, co-founder and COO of WorkHere. We dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned…
18: Why Design Thinking Helps Find the Right Customers
Aug 17 • 29 min
In this episode, I sit down with Andrew Curtis, president and creative of Fuel VM. We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He…
17: Why Marketing is a Partnership and NOT a Transaction
Aug 10 • 19 min
In this episode, I sit down with Raj Kapur, managing director of &Marketing. We dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed.…
16: How to Market Internship Programs
Aug 3 • 27 min
In this episode, I sit down with Paul Waltz, program director at Apprenace. We dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He…
15: How to Build a Community with Design
Jul 27 • 30 min
In this episode, I sit down with Johnathan Grzybowski, co-founder of Penji. We dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why…
14: How Helping Your Current Customers Builds Your Marketing
Jul 20 • 29 min
In this episode, I sit down with Casey Gauss, Founder and CEO of Viral Launch. We dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the…
13: Going All in Blockchain Marketing
Jul 13 • 26 min
In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers, and has written a few books. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain.…
12: How the HE-Doublle Hockey Sticks Do You Brand Yourself
Jun 22 • 35 min
In this episode, I sit down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make…
11: Marketing an International Design Tech Product
Jun 15 • 25 min
In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer…
10: Paid Acquisition and Media Buying Strategic Steps
Jun 8 • 30 min
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising.…
9: How Should Product, Customer Success, and Marketing Work Well Together
May 18 • 32 min
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more…
8: Why Marketing Should Focus on Agile and Employee Engagement
May 4 • 30 min
In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company…
7: How Startups and VCs Market Themselves
Apr 27 • 37 min
In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create.…
6: Grow Your Event Marketing Through Community Based Relationships
Mar 28 • 27 min
In this episode, I sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk…
5: Don’t Let Your Talent Strategy Flounder with Poor Marketing
Mar 14 • 36 min
In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment…
4: Building an Influencer Marketing SaaS Product
Nov 1, 2017 • 31 min
In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing…
3: Putting Heart into Your Marketing to Scale Your Company
Oct 26, 2017 • 33 min
In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88…
2: Marketing a Growth Hacking Product
Oct 16, 2017 • 39 min
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make…
1: A Novel (Writing) Approach to Content Marketing
Oct 9, 2017 • 26 min
In this episode, I sit down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most…