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Learn from Experts Like They Were Right Across a Coffee Table
9: How Should Product, Customer Success, and Marketing Work Well Together
May 18 • 33 min
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more…
8: Why Marketing Should Focus on Agile and Employee Engagement
May 4 • 30 min
In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company…
7: How Startups and VCs Market Themselves
Apr 27 • 37 min
In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create.…
6: Grow Your Event Marketing Through Community Based Relationships
Mar 28 • 28 min
In this episode, I sit down with Jason Williams (@jawbrain), Executive Director, at Centric Indy, and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go…
5: Don’t Let Your Talent Strategy Flounder with Poor Marketing
Mar 14 • 37 min
In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment…
4: Building an Influencer Marketing SaaS Product
Nov 1, 2017 • 32 min
In this episode, I sit down with Joe Sinkwitz (@CygnusSEO), co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer…
3: Putting Heart into Your Marketing to Scale Your Company
Oct 26, 2017 • 33 min
In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88…
2: Marketing a Growth Hacking Product
Oct 16, 2017 • 39 min
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make…
1: A Novel (Writing) Approach to Content Marketing
Oct 9, 2017 • 26 min
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are…