Growth Marketing Today

Growth Marketing Today

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Level up your growth marketing chops from today’s top marketing leaders.


Grow 2-3X Faster With A Research-Backed Growth Plan - Katelyn Bourgoin - Founder of Customer Camp - GMT043
Jun 20 • 52 min
SaaS companies that invest in customer research grew 2-3x faster than companies that don’t. The problem is that 65% of marketers rarely do customer research. That’s where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and…
The Secret SEO Strategy that 2x Atlassian Organic Traffic from 4M to 8M - Kevin Indig - VP of SEO and Content at G2 - GMT043
Jun 13 • 58 min
Is it worth investing in SEO in 2019 when it’s getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed “microsite 2.0”. Kevin has…
Building Unbounce’s Marketing Team from 1 to 35 Employees with Georginia Laudi - GMT042
Jun 6 • 57 min
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company’s annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That’s what Georginia (aka as…
Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io - GMT041
May 30 • 50 min
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while…
Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga - GMT040
May 23 • 46 min
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings…
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford - GMT039
May 16 • 54 min
April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it’s really a market positioning problem. They don’t really know the value their product…
From Professional Poker Player to Marketer at Drift with Bill King - GMT038
May 9 • 36 min
From professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him become the marketer he is today. Prior to Drift, he was the Senior…
Increase Your Freemium or Free Trial SaaS Conversion with Product-Led Growth with Wesley Bush
May 2 • 27 min
For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth consultant and upcoming author of the book Product-Led Growth, shares his…
Writing Copy That Multiplies Conversion Rates and Sells with Joel Klettke - GMT036
Apr 25 • 41 min
Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including doubling the conversion rate of Hubspot. As a sign of how…
GMT035: Using Emotional Targeting Methodology To 10X Conversion Rates with Talia Wolf
Apr 18 • 26 min
Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she’s able to increase her client’s conversion rates by 10X or even 20X over and over again. It’s a methodology that taps into your…
GMT034: Why The Best Growth Marketers are Entrepreneurial - Kristian Borghesan
Apr 11 • 28 min
Kristian Borghesan, Marketing Manager at Planswell and Co-Founder at Bruha, talks all about growing an event ticketing startup, why often the best growth marketers are entrepreneurial and 3 growth experiments that the Bruha team ran that resulted in the…
GMT033: Getting To $100K MRR The Lean Way - Asia Matos
Apr 4 • 33 min
Asia Matos of Demand Maven quit her day job completely cold turkey last year and started Demand Maven, which partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers. For the full show notes,…
GMT032 – Is Spotify Ads Worth It With Kamil Rextin
Nov 30, 2018 • 30 min
In this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? The Spotify ad platform launched in Fall 2017 in US and March 2018 in Canada and UK.…
GMT031: Where Did Ramli john Go?
Nov 26, 2018 • 16 min
In this episode of Growth Marketing Today, I explain where I’ve been in the last three and half months since the last episode – hint: I got married :). I also review my stats and explain three ways this podcast has helped me close over $43,000 worth of…
GMT030: Jaxson Khan – Director of Marketing at Nudge.ai
Jul 26, 2018 • 31 min
Jaxson Khan, Director of Marketing at Nudge.ai serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. In this episode, learn how you can use…
GMT029: Andrew Warner – CEO of Mixergy
Jul 19, 2018 • 24 min
I just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach. But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major…
GMT028: Rob Mann – UX Copywriter at Manulife
Jul 12, 2018 • 31 min
Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing…
GMT027: Nick Drew - CEO of Fuse Insights
Jul 5, 2018 • 42 min
As a growth marketer, data is king. But, there’s so much data everywhere! How do you make sure you don’t drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada,…
GMT026: Alex Birkett - Growth Marketing Manager at HubSpot
Jun 28, 2018 • 28 min
Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to…
GMT025: Richard Wong - VP Marketing at HashtagPaid
Jun 21, 2018 • 31 min
Ever thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They’ve recently raised $9M in…
GMT024: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 2 of 2
Jun 14, 2018 • 22 min
We’re back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the…
GMT023: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 1 of 2
Jun 7, 2018 • 20 min
Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both…
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
May 31, 2018 • 25 min
We’re back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot’s global growth team is structured (hint: it’s not by product!). You’ll also learn what Kieran looks for when hiring for his growth team at…
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
May 24, 2018 • 21 min
Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he…
GMT020: Alyssa Atkins - VP of Marketing at CareGuide
May 17, 2018 • 33 min
Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide’s 5-step process to exploring and…
GMT019: Kara Dake - VP of Growth at CleverTap
Feb 22, 2018 • 28 min
Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more…
GMT018: Hailey Friedman - Product Marketing Manager at RealtyShares
Feb 15, 2018 • 25 min
Learn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF,…
GMT017: Ray Kanani - Director of UX Transformation at Intelex
Feb 8, 2018 • 40 min
Find out what it takes to build a holistic user journey in this episode of Growth Marketing Today. Ray Kanani, Director of User Experience Transformation at Intelex, shares why he used a comic book format to communicate the whole user journey of a…
GMT016: Josh Fechter - Co-Founder of BAMF Media
Feb 1, 2018 • 32 min
Named as one of “12 Innovative Founders To Watch And Learn From” by Forbes Magazines, Josh Fechter is one of the people who popularized the genre of poetic LinkedIn posts. Josh manages Bad Ass Marketers and Founders (BAMF), one of the biggest and most…
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
Jan 25, 2018 • 47 min
Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares…
GMT014: Scott Tousley - Head of User Acquisition at HubSpot
Jan 18, 2018 • 47 min
Learn copywriting secrets (backed by psychology) that tripled HubSpot Sales revenue from Scott Tousley, the Head of User Acquisition of HubSpot Customer Hub. In this episode, you’ll also get Scott’s tips on the quickest way to become a T-shaped marketer…
GMT013: Ethan Garr - VP Product at TelTech Systems
Jan 11, 2018 • 40 min
In today’s episode, we chat with Ethan Garr, VP Product for TelTech Systems. Ethan discusses how he kick-started the growth process at his company. Find out why you need a cheerleader for the growth process in your company. You’ll also learn how to…
GMT012: Rokham Fard - Founder of PsychologyCompass.com
Jan 4, 2018 • 44 min
In today’s episode, we talk with Rokham Fard, founder at PsychologyCompass.com. Rokham shares with Growth Marketing Today his growth secrets to how he started and built one of Canada’s 50 fastest growing tech startups at TheRedPin.com, and grew the team…
GMT011: Bennett Fitzgibbon - Former Head of Marketing at Turnstyle
Dec 28, 2017 • 31 min
In today’s episode, we have Bennett Fitzgibbon, the former director of marketing at Turnstyle Solutions before it was acquired by Yelp. He helped facilitate growth using a marketing strategy that focused primarily on nurturing and lead generation. The…
GMT010: Desmond Choi - Head of Product Growth at Diamond
Dec 21, 2017 • 38 min
In today’s episode, we talked to Desmond Choi, the head of growth at Diamond. Diamond is an enterprise search engine that can optimize employee workflow. The University of Waterloo graduate is also the VP of operations for Mappedin and the CEO of…
GMT009: Peter Sum - Growth Manager at OpenCare
Dec 14, 2017 • 37 min
Peter Sum, Growth Manager at OpenCare, shares his top growth tips. OpenCare is a startup focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. Learn from Peter the secret on why the…
GMT008 Turgut Jabbarli - Head of Growth at DeepPixel
Dec 7, 2017 • 49 min
In this episode, we talked with Turgut Jabbarli, the Head of Growth at DeepPixel. DeepPiXEL Inc. delivers solutions to corporations looking to add an AI based customer service assistant to their products, services or engagement channels. Turgut has a math…
GMT007 Kent Fenwick - Head of Growth at Hubba
Nov 30, 2017 • 53 min
In this episode, we talked with Kent Fenwick, the Head of Growth at Hubba. Hubba is the largest network of brands, buyers, distributors, and influencers. Kent is one of those who can do marketing and write code at the same time. Learn from Kent how to win…
GMT006 David Lau - Growth at SnapTravel
Nov 23, 2017 • 29 min
In this episode, we talked with David Lau of SnapTravel. David Lau thrives in the startup world. He is currently part of the growth team at a startup called SnapTravel – a booking startup that helps travelers find great hotel deals over Facebook Messenger…
GMT005 Cristian Contreras - Head of Growth at HeyOrca
Nov 16, 2017 • 40 min
In this episode, we talked with Cristian Contreras, the Head of Growth at HeyOrca and he is also one of the organizers of Growth Hackers meet-up in Toronto. Learn the meaning of growth, the difference between incremental experiments and disruptive growth…
GMT004 David Hurley - Growth at Planswell
Nov 9, 2017 • 42 min
In this episode, we talked with David Hurley, the head of growth at Planswell. This show is jampacked with various topics that will give you an idea on how growth works and how certain learnings and turns in life could help develop your overall growth…
GMT003: Sylvia Ng - VP of Growth and Product at 500px
Nov 2, 2017 • 37 min
In this episode, Rhamli interviewed Sylvia NG. Sylvia Ng is the VP of Growth and Analytics at 500px. A lot of people look up to Sylvia for her knowledge and experiences with growth process, growth hacks, frameworks, start-up and a lot more. Learn about…
GMT002: Elan Marko - Growth at Business Basecamp
Oct 25, 2017 • 35 min
When you grow yourself, you grow your business. In this episode, Ramli chats with Elan Marko. He is the founder and growth at Business Basecamp and has become a growth marketer for a lot of startups, helping entrepreneurs push themselves forward through…
GMT001: John Kyeremeh - Head of Growth at Obie.ai
Oct 24, 2017 • 27 min
In this pilot episode, I interview John from Obie.ai. Learn his journey on how he became the head of growth at Obie.ai. Discover as well what a growth marketer is, how growth experimentation works, and many more. Don’t miss this episode. “Small activities…
GMT000: Introduction To Growth Marketing Today
Oct 24, 2017 • 8 min
Welcome to the introductory episode of Growth Marketing Today. In this episode, you will learn what this Podcast is all about, who the Ramli Solidum (the host) is, and why you should subscribe today! This is definitely not an ordinary podcast and if you…