Growth Marketing Today

Growth Marketing Today

growthtoday.fm
Growth Marketing Today is a weekly podcast for marketers and founders to learn from today’s top marketing experts in growth, SEO, paid acquisition, conversion optimization, copywriting and more.


How to achieve 2,475% revenue growth with the five-star growth framework with Ed Fry (GMT092)
May 28 • 56 min
As the team at the SaaS commerce platform Paddle has learned, real growth is about entering new markets, and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and…
How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)
May 21 • 36 min
Topic clusters have been a big trend in content marketing and SEO—and with good reason. However, the way the model is created doesn’t take the user into consideration. And there’s nothing more frustrating as a consumer than being forced down the funnel…
TikTok Marketing 101 with Lauren Pope from G2 (GMT090)
May 14 • 29 min
Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes…
Patrick Campbell: How ProfitWell is Supporting SaaS Companies During COVID-19 (GMT089)
May 8 • 41 min
These last few weeks have been tough for SaaS and DTC operators. What’s been most impressive are the communities coming together, whether it’s your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working…
How to Navigate Your Business in Unsettling Times with John Doherty (GMT088)
Apr 23 • 33 min
Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John…
Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)
Apr 16 • 38 min
How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google’s top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search…
The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)
Apr 1 • 39 min
In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you’re more likely to have a wide spectrum of ideas, backgrounds, and skills…
How to Crush Churn and Use Retention to Fuel Growth with Andrew Michael (GMT085)
Mar 5 • 38 min
In the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem…
How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)
Feb 26 • 44 min
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this…
Building a Growth Team at Jobber From Scratch with Connor Bradley – Growth Manager at Jobber (GMT083)
Feb 20 • 53 min
When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of…
Motivo’s Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)
Feb 18 • 37 min
In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the…
The Rise of Webflow and the No-Code Movement with Bryant Chou, Co-Founder and Head of Growth at Webflow (GMT081)
Feb 13 • 55 min
I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two…
How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)
Jan 30 • 48 min
How can demand generation and growth teams work together? Some might think that demand gen’s role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand…
The Secret Weapon of Modern Brands: Experiential and Word of Mouth Marketing with Saul Colt – Founder of The Idea Integration Company (GMT079)
Jan 23 • 50 min
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It’s an…
How Josh Ho Bootstrapped His SaaS from Zero to $70K MRR with Josh Ho, Founder and CEO of ReferralRock (GMT078)
Jan 16 • 53 min
Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like…
How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)
Jan 10 • 32 min
The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in…
How Updating Content on CXL Increased Traffic to Old Blog Posts by 130% with Derek Gleason – Content Lead at CXL Institute (GMT076)
Dec 31, 2019 • 61 min
Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that…
How To Create a 10X Content in a “Boring” Industry That Increases Organic Traffic By 800% with Andra Zaharia (GMT075)
Dec 20, 2019 • 58 min
As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a “boring” industry. So the questions you may have is: What…
Six Ways to Crush Imposter Syndrome and Get S@# Done with Tiffany Da Silva – Growth Marketing Consultant and Founder of Flowjo.co (GMT074)
Dec 12, 2019 • 56 min
70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million dollar budgets in various roles, including Geosign, Achievers, and…
SMBs vs. Enterprise: Adapting Your Marketing Strategy For Different Company Size with Kasey Bayne, Head of Marketing at DataTrue (GMT073)
Dec 5, 2019 • 49 min
How does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we’re going to take a deep-dive into the difference between marketing to an enterprise level business or a smaller…
Page Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)
Dec 3, 2019 • 47 min
There is a ceiling on your conversion rate. It’s not your price. It’s not your copy. It’s not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode,…
The Blogging Strategy That Directly Resulted in More Than $10k in Revenue with Kaleigh Moore, Co-Founder of Lumen Ventures (GMT071)
Nov 28, 2019 • 35 min
Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them,…
How A/B Testing SEO Resulted in 57% Increase in Organic Traffic with Ryan Bednar, CEO of RankScience (GMT070)
Nov 26, 2019 • 47 min
When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built…
The Fundamentals of Customer Onboarding with Aazar Shad – Head of Growth at UserPilot (GMT069)
Nov 21, 2019 • 56 min
Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for…
The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)
Nov 19, 2019 • 42 min
In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to…
The State Of Product-Led Experience with Despina Exadaktylou (GMT067)
Nov 14, 2019 • 30 min
It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That’s why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or…
Word of Mouth Marketing: Building a System That Really Works with Jason Resnick (GMT066)
Nov 12, 2019 • 50 min
Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance.…
Rand Fishkin: Google Isn’t a Search Engine Anymore, but Your Competitor (GMT065)
Oct 29, 2019 • 57 min
Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing…
How to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064)
Oct 22, 2019 • 48 min
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That’s what Jen…
Hiten Shah on Starting and Scaling SaaS Companies (GMT063)
Oct 16, 2019 • 37 min
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I’ve been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing…
The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)
Oct 8, 2019 • 74 min
You’re hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes…
The SaaS Onboarding Email Strategy After Reviewing 153+ Emails with Steph Knapp (GMT061)
Oct 1, 2019 • 44 min
Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email…
The Social Proof Framework that Increased Sales by 20% with Louis Nicholls (GMT060)
Sep 24, 2019 • 43 min
Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That’s social proof in action! In this episode, Louis…
Turn Your Blog into a Sales Machine with Jessica Mehring – CEO of Horizon Peak Consulting (GMT059)
Sep 17, 2019 • 45 min
Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring,…
Indistractable with Nir Eyal – WallStreet Best-Selling Author of “Hooked” (GMT058)
Sep 10, 2019 • 38 min
If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more…
Building a Customer-Centric SEO Strategy – Stephen Kenwright – Co-Founder and Technical Director at Rise at Seven (GMT057)
Sep 3, 2019 • 36 min
SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and…
How Venngage Went From 0 to 400k Monthly Blog Visits Without a Big Budget – Nadya Khoja – Chief Growth Officer at Venngage (GMT056)
Aug 29, 2019 • 39 min
It’s so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don’t have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage,…
Supercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)
Aug 20, 2019 • 36 min
Imagine having the superpower to read your customers’ minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer’s ultimate…
How Crazy Egg Hit Its Highest Revenue Month in over 2 Years – Juliana Casale – Head of Marketing Services at Clearbanc (GMT054)
Aug 13, 2019 • 55 min
During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to…
Growing a SaaS company from $15K to $100K MRR in 3 years – Ryan Kulp – Founder of Fomo (GMT053)
Aug 8, 2019 • 53 min
Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today,…
How Nextiva’s Organic Traffic Grew by 107% in 6 Months – Alina Benny – Growth at Nextiva (GMT052)
Jul 30, 2019 • 47 min
SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic…
Val Geisler: The “Dinner Party” Email Strategy That Increased Conversion by 209% (GMT051)
Jul 25, 2019 • 53 min
Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed “The Email Marketing Queen”, has cracked…
Writing Content that Ranks #1 on Google with Marijana Kay (GMT050)
Jul 18, 2019 • 63 min
Google the term “sales funnel stages” right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that’s a fluke? Google the term, “how to build a mobile app.” Yup, you guessed it – the first organic…
Growth at Big Multi-National Brands Like Unilever with Alexandre Ferrari (GMT049)
Jul 16, 2019 • 46 min
Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to…
SaaS Copywriting Lessons Working with Hubspot, Hotjar and Aweber with Josh Garofalo - Founder of SwayCopy (GMT048)
Jul 11, 2019 • 48 min
HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh’s exact step-by-step copywriting process that he…
How YC-Backed OpenPhone Acquired Their First 100 Paying Customers Using Facebook Groups and Reddit - Daryna Kulya - Co-Founder of OpenPhone (GMT047)
Jul 9, 2019 • 54 min
The first year of a startup is usually the toughest, especially if you’re competing against large enterprise companies with deep pockets. That’s exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly…
How Baremetrics 2x Their Trial-to-Paid Conversions Using Personalized Videos - Corey Haines - Head of Growth at Baremetrics (GMT046)
Jul 4, 2019 • 58 min
What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos…
Creating Viral Content on LinkedIn and Drive Massive Inbound Leads - Gaetano DiNardi - Director of Demand Generation at Nextiva (GMT045)
Jun 27, 2019 • 33 min
LinkedIn is the place to be if you’re in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company’s brand so it stays top-of-mind to…
Grow 2-3X Faster With A Research-Backed Growth Plan - Katelyn Bourgoin - Founder of Customer Camp (GMT044)
Jun 20, 2019 • 52 min
SaaS companies that invest in customer research grew 2-3x faster than companies that don’t. The problem is that 65% of marketers rarely do customer research. That’s where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and…
The Secret SEO Strategy that 2x Atlassian Organic Traffic from 4M to 8M - Kevin Indig - VP of SEO and Content at G2 (GMT043)
Jun 13, 2019 • 58 min
Is it worth investing in SEO in 2019 when it’s getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed “microsite 2.0”. Kevin has…
Building Unbounce’s Marketing Team from 1 to 35 Employees with Georginia Laudi (GMT042)
Jun 6, 2019 • 57 min
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company’s annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That’s what Georginia (aka as…
Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)
May 30, 2019 • 50 min
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while…
Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga (GMT040)
May 23, 2019 • 46 min
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings…
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)
May 16, 2019 • 54 min
April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it’s really a market positioning problem. They don’t really know the value their product…
From Professional Poker Player to Marketer at Drift with Bill King (GMT038)
May 9, 2019 • 36 min
From professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him become the marketer he is today. Prior to Drift, he was the Senior…
Increase Your Freemium or Free Trial SaaS Conversion with Product-Led Growth with Wesley Bush
May 2, 2019 • 27 min
For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth consultant and upcoming author of the book Product-Led Growth, shares his…
Writing Copy That Multiplies Conversion Rates and Sells with Joel Klettke (GMT036)
Apr 25, 2019 • 41 min
Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including doubling the conversion rate of Hubspot. As a sign of how…
Using Emotional Targeting Methodology To 10X Conversion Rates with Talia Wolf (GMT035)
Apr 18, 2019 • 26 min
Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she’s able to increase her client’s conversion rates by 10X or even 20X over and over again. It’s a methodology that taps into your…
Why The Best Growth Marketers are Entrepreneurial - Kristian Borghesan (GMT034)
Apr 11, 2019 • 28 min
Kristian Borghesan, Marketing Manager at Planswell and Co-Founder at Bruha, talks all about growing an event ticketing startup, why often the best growth marketers are entrepreneurial and 3 growth experiments that the Bruha team ran that resulted in the…
GMT033: Getting To $100K MRR The Lean Way - Asia Matos
Apr 4, 2019 • 33 min
Asia Matos of Demand Maven quit her day job completely cold turkey last year and started Demand Maven, which partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers. For the full show notes,…
GMT032 – Is Spotify Ads Worth It With Kamil Rextin
Nov 30, 2018 • 30 min
In this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? The Spotify ad platform launched in Fall 2017 in US and March 2018 in Canada and UK.…
GMT031: Where Did Ramli john Go?
Nov 26, 2018 • 16 min
In this episode of Growth Marketing Today, I explain where I’ve been in the last three and half months since the last episode – hint: I got married :). I also review my stats and explain three ways this podcast has helped me close over $43,000 worth of…
GMT030: Jaxson Khan – Director of Marketing at Nudge.ai
Jul 26, 2018 • 31 min
Jaxson Khan, Director of Marketing at Nudge.ai serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. In this episode, learn how you can use…
GMT029: Andrew Warner – CEO of Mixergy
Jul 19, 2018 • 24 min
I just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach. But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major…
GMT028: Rob Mann – UX Copywriter at Manulife
Jul 12, 2018 • 31 min
Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing…
GMT027: Nick Drew - CEO of Fuse Insights
Jul 5, 2018 • 42 min
As a growth marketer, data is king. But, there’s so much data everywhere! How do you make sure you don’t drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada,…
GMT026: Alex Birkett - Growth Marketing Manager at HubSpot
Jun 28, 2018 • 28 min
Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to…
GMT025: Richard Wong - VP Marketing at HashtagPaid
Jun 21, 2018 • 31 min
Ever thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They’ve recently raised $9M in…
GMT024: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 2 of 2
Jun 14, 2018 • 22 min
We’re back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the…
GMT023: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 1 of 2
Jun 7, 2018 • 20 min
Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both…
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
May 31, 2018 • 25 min
We’re back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot’s global growth team is structured (hint: it’s not by product!). You’ll also learn what Kieran looks for when hiring for his growth team at…
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
May 24, 2018 • 21 min
Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he…
GMT020: Alyssa Atkins - VP of Marketing at CareGuide
May 17, 2018 • 33 min
Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide’s 5-step process to exploring and…
GMT019: Kara Dake - VP of Growth at CleverTap
Feb 22, 2018 • 28 min
Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more…
GMT018: Hailey Friedman - Product Marketing Manager at RealtyShares
Feb 15, 2018 • 25 min
Learn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF,…
GMT017: Ray Kanani - Director of UX Transformation at Intelex
Feb 8, 2018 • 40 min
Find out what it takes to build a holistic user journey in this episode of Growth Marketing Today. Ray Kanani, Director of User Experience Transformation at Intelex, shares why he used a comic book format to communicate the whole user journey of a…
GMT016: Josh Fechter - Co-Founder of BAMF Media
Feb 1, 2018 • 32 min
Named as one of “12 Innovative Founders To Watch And Learn From” by Forbes Magazines, Josh Fechter is one of the people who popularized the genre of poetic LinkedIn posts. Josh manages Bad Ass Marketers and Founders (BAMF), one of the biggest and most…
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
Jan 25, 2018 • 47 min
Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares…
GMT014: Scott Tousley - Head of User Acquisition at HubSpot
Jan 18, 2018 • 47 min
Learn copywriting secrets (backed by psychology) that tripled HubSpot Sales revenue from Scott Tousley, the Head of User Acquisition of HubSpot Customer Hub. In this episode, you’ll also get Scott’s tips on the quickest way to become a T-shaped marketer…
GMT013: Ethan Garr - VP Product at TelTech Systems
Jan 11, 2018 • 40 min
In today’s episode, we chat with Ethan Garr, VP Product for TelTech Systems. Ethan discusses how he kick-started the growth process at his company. Find out why you need a cheerleader for the growth process in your company. You’ll also learn how to…
GMT012: Rokham Fard - Founder of PsychologyCompass.com
Jan 4, 2018 • 44 min
In today’s episode, we talk with Rokham Fard, founder at PsychologyCompass.com. Rokham shares with Growth Marketing Today his growth secrets to how he started and built one of Canada’s 50 fastest growing tech startups at TheRedPin.com, and grew the team…
GMT011: Bennett Fitzgibbon - Former Head of Marketing at Turnstyle
Dec 28, 2017 • 31 min
In today’s episode, we have Bennett Fitzgibbon, the former director of marketing at Turnstyle Solutions before it was acquired by Yelp. He helped facilitate growth using a marketing strategy that focused primarily on nurturing and lead generation. The…
GMT010: Desmond Choi - Head of Product Growth at Diamond
Dec 21, 2017 • 38 min
In today’s episode, we talked to Desmond Choi, the head of growth at Diamond. Diamond is an enterprise search engine that can optimize employee workflow. The University of Waterloo graduate is also the VP of operations for Mappedin and the CEO of…
GMT009: Peter Sum - Growth Manager at OpenCare
Dec 14, 2017 • 37 min
Peter Sum, Growth Manager at OpenCare, shares his top growth tips. OpenCare is a startup focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. Learn from Peter the secret on why the…
GMT008 Turgut Jabbarli - Head of Growth at DeepPixel
Dec 7, 2017 • 49 min
In this episode, we talked with Turgut Jabbarli, the Head of Growth at DeepPixel. DeepPiXEL Inc. delivers solutions to corporations looking to add an AI based customer service assistant to their products, services or engagement channels. Turgut has a math…
GMT007 Kent Fenwick - Head of Growth at Hubba
Nov 30, 2017 • 53 min
In this episode, we talked with Kent Fenwick, the Head of Growth at Hubba. Hubba is the largest network of brands, buyers, distributors, and influencers. Kent is one of those who can do marketing and write code at the same time. Learn from Kent how to win…
GMT006 David Lau - Growth at SnapTravel
Nov 23, 2017 • 29 min
In this episode, we talked with David Lau of SnapTravel. David Lau thrives in the startup world. He is currently part of the growth team at a startup called SnapTravel – a booking startup that helps travelers find great hotel deals over Facebook Messenger…
GMT005 Cristian Contreras - Head of Growth at HeyOrca
Nov 16, 2017 • 40 min
In this episode, we talked with Cristian Contreras, the Head of Growth at HeyOrca and he is also one of the organizers of Growth Hackers meet-up in Toronto. Learn the meaning of growth, the difference between incremental experiments and disruptive growth…
GMT004 David Hurley - Growth at Planswell
Nov 9, 2017 • 42 min
In this episode, we talked with David Hurley, the head of growth at Planswell. This show is jampacked with various topics that will give you an idea on how growth works and how certain learnings and turns in life could help develop your overall growth…
GMT003: Sylvia Ng - VP of Growth and Product at 500px
Nov 2, 2017 • 37 min
In this episode, Rhamli interviewed Sylvia NG. Sylvia Ng is the VP of Growth and Analytics at 500px. A lot of people look up to Sylvia for her knowledge and experiences with growth process, growth hacks, frameworks, start-up and a lot more. Learn about…
GMT002: Elan Marko - Growth at Business Basecamp
Oct 25, 2017 • 35 min
When you grow yourself, you grow your business. In this episode, Ramli chats with Elan Marko. He is the founder and growth at Business Basecamp and has become a growth marketer for a lot of startups, helping entrepreneurs push themselves forward through…
GMT001: John Kyeremeh - Head of Growth at Obie.ai
Oct 24, 2017 • 27 min
In this pilot episode, I interview John from Obie.ai. Learn his journey on how he became the head of growth at Obie.ai. Discover as well what a growth marketer is, how growth experimentation works, and many more. Don’t miss this episode. “Small activities…
GMT000: Introduction To Growth Marketing Today
Oct 24, 2017 • 6 min
Welcome to the introductory episode of Growth Marketing Today. My name is Ramli John, the host of this show. And my mission with this show is to help marketers and founders like you to sharpen your marketing skills by talking to some of today’s top…