Confessions of a Marketer

Confessions of a Marketer

www.confessionsofamarketer.com
We talk marketing—all subjects, all points of view—with the world’s leading experts.
3 Minute Extra: Keep At It
Feb 15 • 2 min
I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't…
44: Getting Great Design
Feb 13 • 25 min
On Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse SuperUnion, on to talk about all things design. When I met Greg a decade or so ago, he was executive creative director at The Partners—a great design house based…
Special: The Future of Experiences
Feb 10 • 25 min
A look at an episode from the Innovation Podcast: In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the…
43: The Future of Marketing
Feb 6 • 23 min
On Episode 43, we have Jeremy Goldman, host of the FUTUREPROOF podcast in to talk about the future of marketing. Jeremy does a lot of thinking about the future of marketing. We talk about how data is disrupting marketing, how marketers can futureproof…
Special: Experiential Marketing
Jan 30 • 15 min
A look at an episode from the Innovation Podcast: In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion…
Special: CES Day Three
Jan 25 • 12 min
A look at an episode from The Innovation Podcast: We visit again with Laura Haykel of Language Line, in a chat recorded at the Connected Home, Transport Innovation Space. Garnet asked Laura what she really liked at CES this year. Then Garnet reconnected…
42: Real World Data Stories
Jan 23 • 10 min
On Episode 42, we continue our chat with Bill Burkart. In the first part, we had a wide ranging chat about turning data into stories. This time around, we discuss some real world examples and peer into the future of data. Hope you enjoy the chat. Of…
Special: CES Day One
Jan 17 • 17 min
Thought I'd share the first full episode of my collaboration with Garnet Heraman—The Innovation Podcast. In this episode, Garnet goes on location to CES and chats with with Flo Miniscloux from Extraordinary Events in Los Angeles, the company that designed…
41: Turning Data Into Stories
Jan 16 • 15 min
On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially,…
40: Rebranding, part two
Jan 9 • 19 min
On Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re…
39: Rebranding
Jan 2 • 16 min
On Episode 39, I've got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company PathFactory—which used to be LookBook HQ. I’ve worked with Elle on a couple of occasions and have known her since the early 2000s. Elle’s…
Special: Preview of the Innovation Podcast
Dec 31, 2018 • 12 min
I've got a special episode to share—a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come.Special Guest: Garnet Heraman.Links:The…
38: Keys to Planning
Dec 17, 2018 • 17 min
On Episode 38, we're ending the year in style, with Ro Bhatia, chief product and marketing officer at Limelight — a Bay Area eCommerce SaaS platform. He’s worked at Yahoo, eBay and a host of other companies. He has an interesting point of view about…
37: Conversational Marketing
Dec 10, 2018 • 23 min
On Episode 37, we're having a conversation about conversational marketing. It's a hot topic, and I knew exactly the right person to give me the download. Kevin Flanagan and I have known each other for a while. He's one of the steadiest marketing hands I…
36: The Big Privacy Players
Nov 26, 2018 • 12 min
On Episode 36, we've got Jacques van Niekerk back in. Jacques and I have chatted a few times — mainly about GDPR and its effect on marketers. After the last episode, I rang him up to chat about some events we saw in the news, and we decided to commit the…
35: GDPR Five Months On
Nov 8, 2018 • 18 min
On Episode 35, we’re revisiting GDPR with Jacques van Niekerk. Jacques and I first chatted last May about GDPR and what we could expect. Now, about 5 months out from GDPR, I thought it would make sense to check in with him to see what the effects of GDPR…
34: Marketing in the #FakeNews Era
Oct 30, 2018 • 22 min
On Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter's a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned…
33: Can PR Agencies Boost Analyst Relations?
Oct 19, 2018 • 31 min
On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing…
32: Telling an Authentic Story
Oct 12, 2018 • 17 min
On Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.Special Guest: Matt Solari.
31: The Need for Corporate Empathy
Oct 4, 2018 • 18 min
On Episode 31, we talk with Scott Monty, principal at Scott Monty Strategies. He’s the former head of digital at Ford, and is now a popular keynote speaker who advises clients and writes regularly on customer experience, leadership and marketing. Scott…
30: 3D Budgeting and the Future
Sep 26, 2018 • 8 min
On Episode 30, Beth Comstock, author of Imagine it Forward and former vice chair and CMO of GE, is back with us to share the 3D budgeting secret she has used. Plus, she gives us a peak into the future.Special Guest: Beth Comstock.
29: Imagine It Forward
Sep 19, 2018 • 22 min
On Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback.…
Season Two Preview
Sep 6, 2018 • 2 min
We're getting ready for the second season of Confessions of a Marketer. We're lining up some great guests, including Beth Comstock, former vice chair of GE; Scott Monty, the first head of social for Ford; Jacques Van Niekerk, CEO of Wunderman Data—and…
28: Build an A Team
Jun 20, 2018 • 18 min
On Episode 28, we talk with Whitney Johnson about her new book, Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve. Whitney is all about disruption, and we marketers love that word. And, if you’re like me, you’ve hired a lot of…
27: Quizzing the Quizmaster
Jun 12, 2018 • 13 min
On Episode 27, we’re quizzing the quizmaster. My guest is Josh Haynam, co-founder of interact, which is a company that does quizzes. He’s a lifelong entrepreneur who found that asking the right questions was the secret to success—whether he was doing lawn…
26: Marketers: The Next Generation
May 30, 2018 • 11 min
On Episode 26, we're talking about the next generation of marketers. And we have hope for the future. My guest is professor Bob McCullough, who worked in marketing and as an analyst before striking out into academia. One thing that always struck me was…
25: GDPR—Whose Data Is it Anyway?
May 16, 2018 • 18 min
On Episode 25, we're talking GDPR, which takes effect on May 25. Are you ready? Are you saying, what the heck is GDPR? Either way, you need to listen to my guest—the CEO of Wunderman data, Jacques van Niekerk. Of course Wunderman trailblazed direct…
24: Design in an Era of Sameness
May 14, 2018 • 15 min
On Episode 24, we're talking with Joe Kashurba about design in an era of sameness. Everything looks the same. And it’s not just the web. Logos, signs, you name it—they all have a prepackaged feel to it. That’s because they are prepackaged. So I asked Joe,…
23: Be Nice to Product Marketers
May 2, 2018 • 18 min
On Episode 23, we're talking with product marketer Josh Martin. He runs product marketing for LogiAnalytics, the leading embedded analytics software firm. He started his career as an analyst and made the move to product marketing a few years ago. I wanted…
22: Cut the Crap!
Apr 11, 2018 • 20 min
On Episode 22, we’re cutting the crap with tone of voice guru Ben Afia. Ben has a new ebook out. It's a great guide to better writing. Whether you have "writer" in your title or not, you need to listen to this episode and grab the ebook and BenAfia.com.…
21: Funding and Marketing
Apr 4, 2018 • 14 min
On Episode 21, we're talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So…
20: Deep Dive into Data
Mar 28, 2018 • 17 min
On Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob's firm is all about data—the…
19: Marketing Mind Meld
Mar 21, 2018 • 29 min
On Episode 19, we're talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing—what’s going on between our ears. Chris is steeped in this stuff and told me that one of the…
18: What the Heck Is MarTech?
Mar 14, 2018 • 11 min
On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A…
17: Why CMOs Should Listen to Creatives
Mar 7, 2018 • 13 min
On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a…
16: Marketers and Designers Face Reality
Mar 1, 2018 • 10 min
On Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the "So what?" What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor…
15: Reality—What a Concept
Feb 22, 2018 • 15 min
On Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University…
14: Being a Pinch-Hit CMO
Feb 5, 2018 • 19 min
On Episode 14, we're talking with Julie Zadow about being an interim CMO. What are the unique characteristics of that type of engagement? What kind of person is ideally suited to it? Julie knows first-hand the pressures and opportunities involved in the…
13: Lessons from Radio
Jan 31, 2018 • 27 min
On Episode 13, we're talking with Anthony Rudel, who runs WCRB in Boston. He's a legendary figure in radio and has also spent a lot of time as an author, a communications and branding consultant, and a college professor. I wanted to understand the lessons…
12: Inside an Upstart Food Business
Jan 24, 2018 • 20 min
On Episode 12, we're talking with Vanessa White, who founded Jaju Pierogi with her sister not long ago. It's become something of a phenomenon here in the Boston area. We talk about life inside this kind of frenetic startup, how they've built the business…
11: 5 B2B Marketing Fails
Jan 16, 2018 • 12 min
On Episode 11, we have Tony Temple back to go through his list of the Top 5 B2B Marketing Fails. From too many propositions to too many words, learn what not to do in marketing. It's an interesting guide on what not to do if you have marketing as your…
10: Inside Innovation Districts
Dec 18, 2017 • 10 min
On Episode 10, we’re talking innovation districts with Chuck Tanowitz, director of the N-Squared Innovation district. Anyone who knows anything about technology knows Route 128. Companies on or around it were at the heart of the Massachusetts miracle back…
9: The Sales-Marketing Relationship
Dec 12, 2017 • 8 min
On Episode 9, we’re chatting about the often-fraught sales-marketing relationship. Morris Porter is my guest. He and I worked together in the early 2000s at a dot-com company that was undergoing a massive business model shift. He was running sales and I…
8: Death-by-PowerPoint
Dec 4, 2017 • 8 min
On Episode 8, we’re back with Duncan Chapple again—and a short part two that continues our discussion from last time. I stopped recording and Duncan and I started talking about death-by-PowerPoint, a common affliction for analysts. So I quickly restarted…
7: Analyst Relations
Nov 27, 2017 • 24 min
On Episode 7, we’re talking with Duncan Chapple of Kea Company about analyst relations. Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services.…
6: Cause Marketing
Nov 20, 2017 • 14 min
On Episode 6, we talk with Sheryl Victor Levy, VP of Marketing and Communications at the Museum of the City of New York, about cause marketing and corporate social responsibility. How does it work? What are the ins and outs? Sheryl's been in marketing for…
5: Managing Suppliers and Other Marketing Curiosities
Nov 13, 2017 • 19 min
On Episode 5, we’re talking with John Haworth—a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity—about vendor management and other marketing curiosities. John has had a remarkable career, in which he's had…
4: All Things CMO
Nov 6, 2017 • 24 min
On Episode 4, we’re talking with David Cooperstein. He's an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and…
3: Demystifying Tone of Voice
Oct 30, 2017 • 17 min
On Episode 3, we’re talking with Ben Afia – a real guru when it comes to tone of voice. You’ve probably heard that term bandied about. What is it, exactly? Well, Ben can tell you because he focuses on tone of voice, and what he says is “helping companies…
2: The Evolution of PR
Oct 21, 2017 • 22 min
On Episode 2, we’re talking with Meg O’Leary, who cofounded InkHouse about 10 years ago. InkHouse is one of the country’s fastest growing and best PR agencies. Meg and I discuss the evolution of PR in that 10 year span—plus I find out about her recent…
1: You and Me, Not B2B
Oct 5, 2017 • 19 min
On Episode 1, I talk with truth teller, brand guru and old friend Tony Temple. We discuss the state of B2B marketing. (Hint: It's not so good.)Special Guest: Tony Temple.