Confessions of a Marketer

Confessions of a Marketer

art19.com/shows/confessions-of-a-marketer
In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape—from brand to product to privacy, and everything in between—the podcast has become a must-listen for marketers around the world.Episodes go live most Mondays and Thursdays.


Action-Packed Marketing
Dec 5 • 16 min
On Episode 118, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells us how marketers can make things more action-oriented, how A/B testing plays into everything, and we learn all about his…
We’re Conversion Fanatics
Dec 2 • 14 min
On Episode 118, Justin Christianson joins me. Justin is co-founder and president at Conversion Fanatics. I wanted to have Justin in to get to the bottom of conversion optimization. In this first part of our chat, we hear his background, how he came to…
Let’s Get Planning
Nov 27 • 14 min
On Episode 117, Danielle Savin of Capgemini is back to continue our chat about marketing the holidays. This time, we talk about some retailers of the past, lessons learned, and customer experiences. And we get down to planning. What can retailers do to…
Marketing the Holidays
Nov 25 • 13 min
On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to…
Tackling Amazon
Nov 21 • 13 min
On Episode 115, we’re back with Kiri Masters to continue our discussion about Amazon. This time we delve into the kind of team you need to assemble to tackle the Amazon Marketplace, common mistakes, and her advice on how to approach Amazon. Plus, we…
Marketing Amazon
Nov 18 • 11 min
On Episode 114, we’re joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and…
Is the CMO Role Dying?
Nov 14 • 12 min
On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the…
A Journey of Discovery
Nov 11 • 10 min
On Episode 122, Beth Comstock, former vice chair and CMO of GE, joins us again. I talked to Beth about a year ago when her book, Imagine it Forward, came out. Now, a year later, we check in on what she’s learned from the book tour. Is there a follow-up in…
The Secrets to Engagement
Nov 7 • 12 min
Chris Stefanyk, head of brand partnerships at Wattpad, is back to discuss the secrets of engagement. Chris has some case studies to share. And we get into them here, including stories about NatGeo and T-Mobile. Plus, we bat around the future of content…
It’s Storytime
Nov 4 • 12 min
On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their…
The Art and Science of Conversion
Oct 31 • 16 min
On Episode 109, Jon MacDonald is back to continue our discussion of conversion optimization. This time, we talk about best practices—Amazon and the like. But Jon makes a point that you need to know YOUR data, and shouldn’t focus on your competitors…
Time to Optimize Your Marketing
Oct 28 • 14 min
On Episode 108, Jon MacDonald is in to talk about conversion optimization. Jon helps brands understand the clicks and movements of their website visitors, and how to use that data to convert more existing visitors into buyers. His company, The Good, is an…
B2B is Really P2P
Oct 24 • 11 min
On Episode 107, we’re back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and…
Your Funnel is Flawed
Oct 21 • 12 min
On Episode 106, Carman Pirie is in to talk about marketing, the metrics we watch, and lots more. Carman started out in politics and then came to marketing with an interesting point of view. All the technology we’ve thrown at the task doesn’t mean that…
The Business of Expertise
Oct 17 • 10 min
On Episode 105, we dig back in with David C. Baker on the subject of his new book. Anyone who’s a consultant—in advertising, marketing, you name it—is in the business of expertise. David’s new book (The Business of Expertise), with all of his rich…
Things Are Never as Good or as Bad as They Seem
Oct 14 • 13 min
On Episode 104, David C. Baker joins me to talk about building an agency and so much more. In this first part of our discussion, we have a bit of a philosophical discussion and then talk about how his skills, including being a pilot, prepared him for…
Human Experiences
Oct 10 • 18 min
On Episode 103, we’re back with Steve Randazzo to talk about human experiences. In this second part of our chat, we delve more into the emotional connections that experiences can foster. Plus, Steve shares stories about experiences he’s created for…
Building Connections
Oct 7 • 15 min
On Episode 102, we’ve got award-winning experiential marketer Steve Randazzo. Steve has had an idea for a book in his head for a while and finally was able to get it out this year. It’s about how brands can stand out in this cluttered world. We talk about…
A Focus on Brilliant Creative
Oct 3 • 15 min
On Episode 101, we’re back with Lindsay Pattison, chief client officer of WPP. In the second part of our discussion, we look at what it’s like to manage such a large organization, the transition of WPP, and the advice she gives to clients on working with…
It’s All About the Clients
Sep 30 • 16 min
On Episode 100—and the first episode of the third season of Confessions of a Marketer—we’re chatting with Lindsay Pattison, WPP’s Chief Client Officer. Lindsay is right there on the front lines with WPP’s clients around the globe. She has an interesting…
Brainy Marketers
Sep 27 • 18 min
On Episode 99, we feature a look back over the wisdom we’ve heard from our guests. We feature some of brainy people I’ve had the good fortune to talk with, including Tony Temple, Tony Rudel, Duncan Chapple, Jacques van Niekerk, and Elle Woulfe.
Marketing Starbucks
Sep 26 • 14 min
On Episode 98, David Lemley is back to continue our chat about retail marketing. This time we focus on his time early on at Starbucks, which taught him a lot. He takes that education with him today to help him current client roster. There are some…
Marketing in Retail
Sep 23 • 17 min
On Episode 97, we have David Lemley in to chat about marketing in retail—he calls it retail voodoo. David was an early employee at Starbucks, and that experience taught him a lot. His company, Retail Voodoo, does brand strategy for specialty food and…
Celebrating Our Differences
Sep 19 • 14 min
On Episode 96, Christina Mallon and and I continue our discussion on the way in which fashion brands like Tommy Hilfiger have been on the vanguard of celebrating our differences. We discuss how Tommy Adaptive elevated the brand by making functional and…
Inclusive Design: A Better Way to Design
Sep 16 • 12 min
On Episode 95, we’re talking with Christina Mallon, Inclusive Design Lead at Wunderman Thompson and Partner/Board Member of Open Style Lab, which was founded at MIT. Christina has a fascinating story to tell about her career path and her creation of the…
Five Keys to Brand Strategy
Sep 12 • 13 min
On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In part one, we touched on the premise of his book and the value of brand equity. This time, we cover the five key components of brand…
The Indispensable Brand
Sep 9 • 15 min
On Episode 93, we’re joined by Mitch Duckler to talk about differentiating your brand in this era of sameness. Mitch has a book out called The Indispensable Brand. In this first part, we talk about the premise of his book: that brands are very much…
Have We Reached Peak Podcast?
Sep 5 • 13 min
On Episode 92, we chat more with fellow podcaster Ben Shapiro. I read something recently that said, with some 700 thousand podcasts, we have reached peak podcast. I wanted to run that by Ben. He thinks we’re not even close. We talk about that and a few…
Wisdom on Brand
Aug 30 • 10 min
On Episode 91, we take a different approach—collecting wisdom on brand, creativity, the words we use, and the value of a good creative brief from some our our guests over the past two years. We’re joined by Elle Wolfe talking about her secret weapon…
A Podcast About Podcasting
Aug 29 • 15 min
On Episode 90, Benjamin Shapiro, host of the MarTech Podcast, joins us. Ben and I have bumped into each other a few times over the past year. We chatted on the phone a while back about our shared experiences as podcasters. In this first part of our chat…
Video Saved the Marketing Star
Aug 26 • 12 min
On Episode 89, Joe Martin of CloudApp is back to finish our discussion about video, visuals, and marketing. We learn about what CloudApp has been up to, the kinds of customers they have and how they use it to enhance productivity. Then we turn to the…
Using Video and Visuals in Your Marketing
Aug 22 • 13 min
On Episode 88, we’re talking video and visuals in your marketing. Joe Martin is GM, VP of Marketing and Strategy at CloudApp, which helps you share video, screenshots, and gifs. He has a heritage of working at Adobe, and when I started thinking about…
We’re Still Googling
Aug 19 • 11 min
On Episode 87, Victor Machado and I continue our chat about Google My Business. This time, we examine the role it plays in the life of a business, plus we also discuss some quirks we’ve all seen in searching for businesses, how to go about hiring an…
The Basics of Google My Business
Aug 15 • 13 min
On Episode 86, Victor Machado joins me to dig into Google My Business. When he was in last, we dug into SEO and SEM and touched briefly on it. Now, he’s back for the first of two episodes to get a bit more detail on GMB, as we like to call it. Episode…
Mastering LinkedIn Marketing
Aug 12 • 11 min
On Episode 85, AJ Wilcox is back with me to chat about mastering LinkedIn marketing. AJ Wilcox. We go deep on how he sets the expectations of clients, how he uses LinkedIn to nurture prospects, and some trends he’s following. We start with a discussion…
Social Media Marketing
Aug 8 • 12 min
On Episode 84, I’m joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedIn Advertising Agency and he’s an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our…
Reimagining Marketing
Aug 5 • 12 min
On Episode 83, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte, is back. Last time, we were discussing the Deloitte report Beyond Marketing: Experience Reimagined and talked a lot about how the CMO and CIO are close partners now. We then…
Beyond Marketing
Aug 1 • 13 min
On Episode 82, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte discusses the report Beyond Marketing: Experience Reimagined. I read it a while back. It painted an interesting picture of how marketing has changed, and how it is still…
Building a Marketing Machine
Jul 29 • 16 min
On Episode 81, we’re back with Scott Horn, CMO at PrismHR.
Being a High-Growth Company CMO
Jul 25 • 21 min
On Episode 80, PrismHR CMO Scott Horn joins me to discuss being a CMO in a high-growth company.
Making the Most of Intent
Jul 22 • 12 min
On Episode 79, Rob Weedn of DealSignal and Jeremy Middleton of Pramata are back for part two of our chat about ABM and intent.
Whittling Down Your MarTech Stack
Jul 18 • 11 min
On Episode 78, Rob Weedn of DealSignal and Jeremy Middleton of Pramata join me.
All About SEO and SEM
Jul 15 • 19 min
On Episode 77, we have Victor Machado of Post&Wall in to talk about SEO and SEM.
Google Algo Changes
Jul 11 • 22 min
On Episode 76, we have Taylor Ryan in to talk about the latest batch of Google algo changes.
Switching on Sales
Jul 8 • 10 min
On Episode 75, Jonathan Soares is back to continue our chat about social selling.
From the Archives: Building an A Team
Jul 2 • 18 min
A look back at our chat with Whitney Johnson about her book, Build an A-Team.
Social Selling
Jul 1 • 10 min
On Episode 74, Jonathan Soares, founder and CEO of Agency Labs, joins us.
Becoming Better Marketers
Jun 27 • 10 min
On Episode 73, Jon Chang is back to continue our discussion about his five-year career planning template.
Special: Pilot for the Demystifying Data Podcast
Jun 24 • 16 min
We’re thrilled to share the pilot episode for a new podcast we’ll be producing starting in July—the Demystifying Data podcast with Chris Clegg.
Marketing Your Career
Jun 20 • 11 min
On Episode 72, Jon Chang is back in to talk about some thinking he’s done on career planning for marketers.
The Key to B2B Marketing
Jun 17 • 14 min
On Episode 71, I continue my discussion with Elle Woulfe.
Special: E-Sports
Jun 14 • 16 min
A look at an episode of The Innovation Podcast on e-sports.
Data and B2B Marketing
Jun 13 • 15 min
On Episode 70, Elle Woulfe joins us to dig into data and B2B marketing.
Marketers as Customer Advocates
Jun 10 • 10 min
On Episode 69 we’re talking marketers as customer advocates with Riccardo Osti.
Marketing and the Customer Experience
Jun 6 • 12 min
On Episode 68, we have Riccardo Osti in to discuss marketing and the customer experience.
From the Archives: Why CMOs Should Listen to Creatives
Jun 4 • 13 min
In the middle of the first season, I had a chance to speak with Alex Withers, CMO of InMotionNow.
You and Your Funnel
Jun 3 • 22 min
On Episode 67, we continue our chat with Chris Dayley about converting social media traffic.
Converting Social Media Traffic
May 30 • 15 min
On Episode 66, Chris Dayley is back to discuss the dark arts of social media conversions.
Even Deeper on Product Marketing
May 28 • 12 min
On Episode 65, we go even deeper on product marketing with Josh Martin.
Knee-Deep in Product Marketing
May 23 • 13 min
On Episode 64, we’re knee-deep in product marketing with Josh Martin.
SEO Is Dead (Or Is It?)
May 20 • 12 min
On Episode 63, we’re back with Karin Conroy, founder and creative director of Conroy Creative Counsel.
Marketers: Time to Use Your Noggin
May 16 • 13 min
On Epsiode 62, we have Karin Conroy, founder and creative director of Conroy Creative Counsel.
A Language Manifesto for Marketers (and Everyone Else, too)
May 12 • 21 min
On Episode 61, I’ve got Ben Afia back in to talk about his language manifesto.
From the Archives: Marketing in the #FakeNews Era
May 10 • 22 min
We’re taking one more episode to peer back into the archives—this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He’d just come out with a book called “Marketing in the #FakeNews Era.” To say it was timely was an…
From the Archives: Death by PowerPoint
May 8 • 8 min
We’re still digging into the archives. This time, we’ve come up with a short chat I had with Duncan Chapple, the world’s foremost authority on analyst relations. He’s a great guy, and when he was in Cambridge, Mass. for a conference back in late 2017, I…
From the Archives: You and Me, Not B2B
May 5 • 19 min
We’re digging into the archives for the next few days. This time, we return to ground zero for Confessions of a Marketer and give you Episode 1. I was new at this, and wanted a first guest who I knew well. And I also wanted to be confident that the guest…
Special: Beyond the Redline—Opportunity Zones Up Close
May 2 • 31 min
A look at an episode of The Innovation Podcast: We’re focused again on Opportunity Zones—this time with Lane Jost. Lane is an expert in both corporate social responsibility and corporate sustainability, having held leadership roles over the last 10 years…
Hey Siri, What’s Up at the Intersection of Marketing and Technology?
Apr 29 • 17 min
On Episode 60, we have Tiesha Miller, VP of growth and marketing technology at iCrossing.
Special: Innovation at Ultimate Guitar
Apr 28 • 35 min
A look at an episode of the Innovation Podcast: How do you create, bootstrap, innovate and keep going at a startup based in Kaliningrad, Russia? We were curious, so we talked with Daniel Ray, director of the innovation labs at Ultimate Guitar and…
Marketing Tiger
Apr 25 • 9 min
On Episode 59, I’ve got Eric Smallwood of Apex Marketing Group in to chat about the marketing value of Tiger Woods winning the Masters. Eric was quoted far and wide about the marketing value of Tiger’s Masters win. I got in touch with him to get to the…
Stronger Marketing with Data
Apr 22 • 24 min
On Episode 58, we’re talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make…
Marketing After the Attention Economy
Apr 18 • 14 min
On Episode 57, Cahill Puill is back to look at world beyond the attention economy.
Short Attention-Span Marketing
Apr 15 • 10 min
On Episode 56, Cahil Puill joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with…
An Appeal to Chief Marketing Officers
Apr 11 • 10 min
On Episode 55, Alex Withers is back with an appeal to his fellow CMOs.
In-House Creative Management
Apr 8 • 18 min
On Episode 54, we’re talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex…
Marketing Isn’t About You
Apr 4 • 16 min
On Episode 53, we’ve got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a…
Special: Opportunity Zones, Part 2
Apr 2 • 26 min
A look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones — we learn the three most important things to know about them, how Peter is capitalizing on them at…
Rebel Talent
Apr 1 • 22 min
On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out…
3 Minute Extra: What Is a Brand?
Mar 29 • 3 min
Mark shares some thoughts about brand in this 3-Minute Extra.
Less Fear, More Community
Mar 28 • 11 min
On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground,…
Fear and the Future of PR
Mar 25 • 12 min
On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post (https://www.linkedin.com/pulse/fear-future-pr-beth-andrix-monaghan/) a while back that got…
2019 IBM Watson Marketing Trends, Part 2
Mar 20 • 18 min
On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s…
Special: Facial Recognition
Mar 17 • 33 min
A look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business—Panos Moutafis, who founded Zenus Biometrics in Houston—to tell us what he and his company have been up…
2019 IBM Watson Marketing Trends
Mar 13 • 19 min
On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report,…
Hack Your Marketing
Mar 6 • 21 min
On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer (https://valuer.ai). Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with…
Special: Opportunity Zones and E-Sports (Don’t Worry, It All Makes Sense)
Mar 3 • 31 min
Special Guest: Garnet Heraman A look at an episode of The Innovation Podcast: Garnet and Mark chat about two things that have been on their minds: opportunity zones and e-sports.
Marketing Is (Still) Broken
Feb 26 • 16 min
On Episode 46, we’re back with Tim Burke of Affinio (https://www.affinio.com). Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it’s still broken. There’s a massive disruption happening that is leaving few…
Special: AnytownUSA and the Future
Feb 25 • 26 min
A look at an episode of the Innovation Podcast: We’re back with Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder of AnytownUSA (https://anytownusa.com). In the first part, we talked about Geralyn’s back ground and career. In this…
Marketing Is Broken
Feb 20 • 14 min
On Episode 45, Tim Burke joins me all the way from Halifax, Nova Scotia, where he runs Affinio (https://www.affinio.com)—a firm that tries to understand people at a deep level. That takes data and AI, machine learning, and all that. But Tim isn’t just a…
Special: A Made-In-America Success Story
Feb 17 • 21 min
A look at an episode from the Innovation Podcast: In this episode, the first of two parts, we interview Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder and CEO of AnytownUSA.com (http://AnytownUSA.com), which launched in June 2018.…
3 Minute Extra: Keep At It
Feb 15 • 2 min
I don’t know about you, but one of the things over the course of my career that I’ve run into is an inability for an organization to stick with something. Whether it’s a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn’t…
Getting Great Design
Feb 13 • 25 min
On Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse Superunion, on to talk about all things design. When I met Greg a decade or so ago, he was executive creative director at The Partners—a great design house based…
Special: The Future of Experiences
Feb 10 • 25 min
Special Guests: Chris Clegg, Garnet Heraman, and James Kern A look at an episode from the Innovation Podcast: In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he…
The Future of Marketing
Feb 6 • 23 min
On Episode 43, we have Jeremy Goldman, host of the FUTUREPROOF podcast in to talk about the future of marketing. Jeremy does a lot of thinking about the future of marketing. We talk about how data is disrupting marketing, how marketers can futureproof…
Special: Experiential Marketing
Jan 30 • 15 min
Special Guests: Chris Clegg, Garnet Heraman, and James Kern A look at an episode from the Innovation Podcast: In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It’s the first part of a two-part chat.…
Special: CES Day Three
Jan 25 • 12 min
Special Guest: Garnet Heraman, Laura Haykel, James Kern, Bart Jacobcz Rosier A look at an episode from The Innovation Podcast: We visit again with Laura Haykel of Language Line, in a chat recorded at the Connected Home, Transport Innovation Space. Garnet…
Real World Data Stories
Jan 23 • 10 min
On Episode 42, we continue our chat with Bill Burkart. In the first part, we had a wide ranging chat about turning data into stories. This time around, we discuss some real world examples and peer into the future of data. Hope you enjoy the chat.
Special: CES Day One
Jan 17 • 17 min
Thought I’d share the first full episode of my collaboration with Garnet Heraman—The Innovation Podcast. In this episode, Garnet goes on location to CES and chats with with Flo Miniscloux from Extraordinary Events in Los Angeles, the company that designed…
Turning Data Into Stories
Jan 16 • 15 min
On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially,…
Rebranding, part two
Jan 9 • 19 min
On Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re…
Rebranding
Jan 2 • 16 min
On Episode 39, I’ve got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company PathFactory—which used to be LookBook HQ. I’ve worked with Elle on a couple of occasions and have known her since the early 2000s. Elle’s…
Special: Preview of the Innovation Podcast
Dec 31, 2018 • 12 min
Special Guest: Garnet Heraman I’ve got a special episode to share—a new podcast I’m producing with Garnet Heraman. It’s the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come.
Keys to Planning
Dec 17, 2018 • 17 min
On Episode 38, we’re ending the year in style, with Ro Bhatia, chief product and marketing officer at Limelight — a Bay Area eCommerce SaaS platform. He’s worked at Yahoo, eBay and a host of other companies. He has an interesting point of view about…
Conversational Marketing
Dec 10, 2018 • 23 min
On Episode 37, we’re having a conversation about conversational marketing. It’s a hot topic, and I knew exactly the right person to give me the download. Kevin Flanagan and I have known each other for a while. He’s one of the steadiest marketing hands I…
The Big Privacy Players
Nov 26, 2018 • 12 min
On Episode 36, we’ve got Jacques van Niekerk back in. Jacques and I have chatted a few times — mainly about GDPR and its effect on marketers. After the last episode, I rang him up to chat about some events we saw in the news, and we decided to commit the…
GDPR Five Months On
Nov 8, 2018 • 18 min
On Episode 35, we’re revisiting GDPR with Jacques van Niekerk. Jacques and I first chatted last May about GDPR and what we could expect. Now, about 5 months out from GDPR, I thought it would make sense to check in with him to see what the effects of GDPR…
Marketing in the #FakeNews Era
Oct 30, 2018 • 22 min
On Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter’s a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned…
Can PR Agencies Boost Analyst Relations?
Oct 19, 2018 • 31 min
On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He’s written a book on influencer relations, plus he’s a managing…
Telling an Authentic Story
Oct 12, 2018 • 17 min
On Episode 32, we’re talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.
The Need for Corporate Empathy
Oct 4, 2018 • 18 min
On Episode 31, we talk with Scott Monty, principal at Scott Monty Strategies. He’s the former head of digital at Ford, and is now a popular keynote speaker who advises clients and writes regularly on customer experience, leadership and marketing. Scott…
3D Budgeting and the Future
Sep 26, 2018 • 8 min
On Episode 30, Beth Comstock, author of Imagine it Forward and former vice chair and CMO of GE, is back with us to share the 3D budgeting secret she has used. Plus, she gives us a peak into the future.
Imagine It Forward
Sep 19, 2018 • 22 min
On Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback.…
Season Two Preview
Sep 6, 2018 • 2 min
We’re getting ready for the second season of Confessions of a Marketer. We’re lining up some great guests, including Beth Comstock, former vice chair of GE; Scott Monty, the first head of social for Ford; Jacques Van Niekerk, CEO of Wunderman Data—and…
Build an A Team
Jun 20, 2018 • 18 min
On Episode 28, we talk with Whitney Johnson about her new book, Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve. Whitney is all about disruption, and we marketers love that word. And, if you’re like me, you’ve hired a lot of…
Quizzing the Quizmaster
Jun 12, 2018 • 13 min
On Episode 27, we’re quizzing the quizmaster. My guest is Josh Haynam, co-founder of interact, which is a company that does quizzes. He’s a lifelong entrepreneur who found that asking the right questions was the secret to success—whether he was doing lawn…
Marketers: The Next Generation
May 30, 2018 • 11 min
On Episode 26, we’re talking about the next generation of marketers. And we have hope for the future. My guest is professor Bob McCullough, who worked in marketing and as an analyst before striking out into academia. One thing that always struck me was…
GDPR—Whose Data Is it Anyway?
May 16, 2018 • 18 min
On Episode 25, we’re talking GDPR, which takes effect on May 25. Are you ready? Are you saying, what the heck is GDPR? Either way, you need to listen to my guest—the CEO of Wunderman data, Jacques van Niekerk. Of course Wunderman trailblazed direct…
Design in an Era of Sameness
May 14, 2018 • 15 min
On Episode 24, we’re talking with Joe Kashurba about design in an era of sameness. Everything looks the same. And it’s not just the web. Logos, signs, you name it—they all have a prepackaged feel to it. That’s because they are prepackaged. So I asked Joe,…
Be Nice to Product Marketers
May 2, 2018 • 18 min
On Episode 23, we’re talking with product marketer Josh Martin. He runs product marketing for LogiAnalytics, the leading embedded analytics software firm. He started his career as an analyst and made the move to product marketing a few years ago. I wanted…
Cut the Crap!
Apr 11, 2018 • 20 min
On Episode 22, we’re cutting the crap with tone of voice guru Ben Afia. Ben has a new ebook out. It’s a great guide to better writing. Whether you have “writer” in your title or not, you need to listen to this episode and grab the ebook and BenAfia.com.…
Funding and Marketing
Apr 4, 2018 • 14 min
On Episode 21, we’re talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So…
Deep Dive into Data
Mar 28, 2018 • 17 min
On Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob’s firm is all about data—the…
Marketing Mind Meld
Mar 21, 2018 • 29 min
On Episode 19, we’re talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing—what’s going on between our ears. Chris is steeped in this stuff and told me that one of the…
What the Heck Is MarTech?
Mar 14, 2018 • 11 min
On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A…
Why CMOs Should Listen to Creatives
Mar 7, 2018 • 13 min
On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a…
Marketers and Designers Face Reality
Mar 1, 2018 • 10 min
On Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the “So what?” What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor…
Reality—What a Concept
Feb 22, 2018 • 15 min
On Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University…
Being a Pinch-Hit CMO
Feb 5, 2018 • 19 min
On Episode 14, we’re talking with Julie Zadow about being an interim CMO. What are the unique characteristics of that type of engagement? What kind of person is ideally suited to it? Julie knows first-hand the pressures and opportunities involved in the…
Lessons from Radio
Jan 31, 2018 • 27 min
On Episode 13, we’re talking with Anthony Rudel, who runs WCRB in Boston. He’s a legendary figure in radio and has also spent a lot of time as an author, a communications and branding consultant, and a college professor. I wanted to understand the lessons…
Inside an Upstart Food Business
Jan 24, 2018 • 20 min
On Episode 12, we’re talking with Vanessa White, who founded Jaju Pierogi with her sister not long ago. It’s become something of a phenomenon here in the Boston area. We talk about life inside this kind of frenetic startup, how they’ve built the business…
5 B2B Marketing Fails
Jan 16, 2018 • 12 min
On Episode 11, we have Tony Temple back to go through his list of the Top 5 B2B Marketing Fails. From too many propositions to too many words, learn what not to do in marketing. It’s an interesting guide on what not to do if you have marketing as your…
Inside Innovation Districts
Dec 18, 2017 • 10 min
On Episode 10, we’re talking innovation districts with Chuck Tanowitz, director of the N-Squared Innovation district. Anyone who knows anything about technology knows Route 128. Companies on or around it were at the heart of the Massachusetts miracle back…
The Sales-Marketing Relationship
Dec 12, 2017 • 8 min
On Episode 9, we’re chatting about the often-fraught sales-marketing relationship. Morris Porter is my guest. He and I worked together in the early 2000s at a dot-com company that was undergoing a massive business model shift. He was running sales and I…
Death-by-PowerPoint
Dec 4, 2017 • 8 min
On Episode 8, we’re back with Duncan Chapple again—and a short part two that continues our discussion from last time. I stopped recording and Duncan and I started talking about death-by-PowerPoint, a common affliction for analysts. So I quickly restarted…
Analyst Relations
Nov 27, 2017 • 24 min
On Episode 7, we’re talking with Duncan Chapple of Kea Company about analyst relations. Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services.…
Cause Marketing
Nov 20, 2017 • 14 min
On Episode 6, we talk with Sheryl Victor Levy, VP of Marketing and Communications at the Museum of the City of New York, about cause marketing and corporate social responsibility. How does it work? What are the ins and outs? Sheryl’s been in marketing for…
Managing Suppliers and Other Marketing Curiosities
Nov 13, 2017 • 19 min
On Episode 5, we’re talking with John Haworth—a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity—about vendor management and other marketing curiosities. John has had a remarkable career, in which he’s had…
All Things CMO
Nov 6, 2017 • 24 min
On Episode 4, we’re talking with David Cooperstein. He’s an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and…
Demystifying Tone of Voice
Oct 30, 2017 • 17 min
On Episode 3, we’re talking with Ben Afia – a real guru when it comes to tone of voice. You’ve probably heard that term bandied about. What is it, exactly? Well, Ben can tell you because he focuses on tone of voice, and what he says is “helping companies…
The Evolution of PR
Oct 21, 2017 • 22 min
On Episode 2, we’re talking with Meg O’Leary, who cofounded InkHouse about 10 years ago. InkHouse is one of the country’s fastest growing and best PR agencies. Meg and I discuss the evolution of PR in that 10 year span—plus I find out about her recent…
You and Me, Not B2B
Oct 5, 2017 • 19 min
On Episode 1, I talk with truth teller, brand guru and old friend Tony Temple. We discuss the state of B2B marketing. (Hint: It’s not so good.)