Creative Class, a podcast for freelancers

Creative Class, a podcast for freelancers
Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing.

Do you need an audience as a freelancer?
Mar 19 • 19 min
Audience-building is on the to-do list of many freelancers… but does it need to be? In this episode, we’re talking about how to decide whether or not audience-building is right for you and if it makes sense long-term for your business.
Should you pay referral fees?
Mar 5 • 17 min
What’s the best way to incentivize referrals that are sent your way—and should you pay referral fees (or acknowledge those with a gift of some sort?) We’re diving into our opinions on the topic, sharing what we do to drive referrals, and talking about how…
Are people who work for themselves and sell things really the enemy?
Feb 20 • 16 min
There’s a very real feel for online creators around being seen as a “spammy marketer.” Paul and I both wrestle with this, so in this episode, we’re talking about whether or not people who sell things online (and run their own businesses) are really the…
Do we have to LOVE our work if we work for ourselves?
Feb 7 • 19 min
Do you have to be crazy passionate about your freelance work? Maybe not. In this episode, we’re talking about the reality of freelance work and the fact that you’re probably not going to be in love with it year-round, even if it does offer some serious…
The emotional toll of living online
Jan 24 • 18 min
Having an internet-based job and personal brand entails more work that you’d think—so how do you handle the emotional labor of considering what people will do or how they’ll react to your presence? We’re going into this in detail.
Do we all have to be experts at everything?
Jan 10 • 19 min
Modern #growthhacking culture says we all need to be experts at what we do professionally—but is that really true? In this episode, we’re talking about being experts vs. just being people who share things online.
Handling rejection and failures
Dec 27, 2019 • 20 min
It sucks when you have to deal with rejections and unhappy clients, but it’s important to remember it’s business—not personal. We’ll explore how freelancers can get better at handling these situations and not letting it reflect on their skills as a whole.…
Is ‘freelancer’ a dirty word?
Dec 13, 2019 • 18 min
Should you call yourself a “freelancer”? Some feel that this term has negative connotations professionally, so in this episode, we’re diving into our own answers to this question.
Why are freelancers so bad at taking vacations?
Nov 29, 2019 • 19 min
Freelancers are notoriously bad at taking vacations—and this happens for a variety of reasons. In this episode, we’re making a case for taking real time off so you can rest and reset your business brain (and going over some of the silly reasons…
Therapy is cool
Nov 15, 2019 • 21 min
Therapy is a good thing! That’s why we’re talking about our own experiences going to therapy in this episode, as well as its impact on our business lives. If nothing else, we hope it’ll offer some background as you consider whether or not it’s right for…
Maintaining your mental health as a freelancer
Nov 1, 2019 • 22 min
Maintaining your mental health as a freelancer is no easy task. In this episode, we’re talking about some of the common obstacles that get in the way of good mental health for freelancers as well as our personal practices that keep us healthy and sane.
Season Five Trailer
Oct 21, 2019 • 2 min
Kaleigh and Paul preparing the fifth season of Creative Class! This season will be released every other week, all year. They are talking about mental health, vacations, expertise, and everything that’s involved with living and working online. Stay tuned…
Retainers: Mastering Recurring Work
Apr 6, 2019 • 23 min
If you’re considering offering retainers in your freelance business, this episode is for you. We’ll go over some of the things you’ll want to consider before offering this type of service and some of the best practices for structuring and pricing them.…
Newsletters for Freelancers: Should You Have One?
Apr 5, 2019 • 57 min
Newsletters offer a great way for you to connect with your audience—and there are several different ways you can approach them. We’ll take a look at different approaches and share our best tips from firsthand experience. Season 4 is sponsored by our…
Freelancer Bad Habits
Apr 4, 2019 • 23 min
Do you spend too much time sitting at your desk? Don’t drink enough water during the day? Suck at raising your rates? You’re not alone. We’ll go over some of the more common freelancer bad habits and share some tips on getting rid of them. Season 4 is…
Do You Need a Schtick for Your Brand?
Apr 3, 2019 • 21 min
Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a…
Having a Unique Take Online
Apr 2, 2019 • 24 min
Having a stance when it comes to certain issues means people will come to associate you and your business with your personal values. We’ll cover the topic of having a ‘take’ online and what that means, as well as things to be aware of when you speak up on…
Conferences: You Don’t Have to Love ‘Em
Apr 1, 2019 • 20 min
If you’re not a conference person, that’s okay. Learn some different ways you can get a sense of community in your business without traveling and investing in top-dollar, far-flung conferences. Season 4 is sponsored by our friends at FlyWheel, a amazing…
Spotting Clients from Hell
Mar 31, 2019 • 23 min
There are always red flags that hint at when a client isn’t a good fit—but they’re hard to spot when you’re just starting out. In this episode, we’ll share our best tips for spotting no-go clients and share some stories around what can go wrong when you…
Social Media: Um…How Do I Use That?
Mar 30, 2019 • 23 min
Social media can open new doors for your freelance business if you approach it the right way (and participate.) We’ll talk about how we use Twitter for this purpose and give you some fresh perspective on the hours you spend scrolling the feed. Season 4 is…
Setting Goals You Actually Accomplish
Mar 29, 2019 • 23 min
It feels good to talk about goals, but it feels even better to crush them. We’ll talk about how to set realistic goals for your freelance business and how to make even the most daunting task feel less intimidating. Season 4 is sponsored by our friends at…
Phone Calls Can DIE
Mar 28, 2019 • 21 min
Phone calls have a reputation for being a time-suck (especially when you don’t have a roadmap that guides the conversation.) We dive into how to streamline your processes so that you spend less time on meandering phone calls and more time getting actual…
Privacy: How Much Do You Share as a Freelancer?
Mar 27, 2019 • 27 min
As a person with an internet-based freelance business, it can be tough to know where to draw the lines around what you share online. In this episode, we talk about our personal boundaries and how we navigate the modern world that’s dominated by social…
Season 4: Trailer
Mar 20, 2019 • 1 min
Paul and Kaleigh have been hard at work producing the fourth season of the Creative Class Podcast, a podcast about the business side of freelancing. They get down to the nitty gritty about retainers, online privacy, developing an email newsletter, how to…
Mailbag: Freelancing Q&A
Nov 10, 2018 • 32 min
In this special episode, we tackle questions from listeners on topics ranging from proposals to niche-picking (and a lot in between.) Get insights into some of the most common questions that pop up around freelancing.
Is freelancing sustainable?
Nov 9, 2018 • 22 min
Short answer: Yes. But there’s some science to it! Hear more about how to build sustainability into your freelance business so you can earn a steady amount month after month (and not go insane with worry).
“Enough” and how to quantify it
Nov 8, 2018 • 17 min
There are two stages of freelancing: Pre-ENOUGH and Post-ENOUGH. The first step, though, is defining what “enough” means for you. Get some ideas on how to quantify your goals and find contentment within your freelance business.
I feel so lonely
Nov 7, 2018 • 17 min
No one talks much about how lonely freelancing can be—so we’re fixing that. Hear how we deal with isolation (and living in secluded areas!) to better cope with this reality of working alone and from home.
WTF do I do with profits?
Nov 6, 2018 • 23 min
Once you have extra monies in your bank account…what do you do with it? We share what we *personally* do with business profits as well as some ideas on how you can use leftover money to grow your business.
Dealing with stress as a freelancer
Nov 5, 2018 • 24 min
Freelancing can be SUPER STRESSFUL. Get insights into how to better deal with stress, how to set better boundaries, and how to avoid burnout that leaves you resenting your freelance career.
Software that simplifies freelancing
Nov 4, 2018 • 28 min
In this episode, we share our favorite tech tools for freelancing (and even some tech-free stuff!) that can help make daily work faster, easier, and just…better.
Should freelancers swear?
Nov 3, 2018 • 19 min
Sometimes it’s hard to know if swearing is okay in client relationships (or even just on social media.) We share some interesting research into the science of swearing and discuss how to gauge when it’s appropriate to use and when it’s not.
Freelancing for females (revisited)
Nov 2, 2018 • 23 min
We revisit the topic of women in the world of freelancing to discuss new studies that have been released around the gender pay discrepancy. We also talk about what can be done to help combat inequality and how freelancers can work to level the playing…
Knowing your limits as a freelancer
Nov 1, 2018 • 20 min
Juggling multiple clients at once is no easy task. We talk about how processes and systems can help you keep your sanity as a freelancer and make you look like a PRO when working with clients (as well as what happens when you try to overextend yourself).
Being more selective about clients and projects
Oct 31, 2018 • 21 min
We get into the nuts and bolts of how to be more selective about the work you take on, why it matters, and what we’ve learned firsthand about saying no when an opportunity isn’t a good fit.
Season 3 of Creative Class is coming soon!
Oct 25, 2018 • 4 min
Get the details of Season 3, launching at the end of Oct.
Special episode: Student mailbag Q&A
Apr 16, 2018 • 37 min
Kaleigh and Paul tackle questions from Creative Class students in this special “mailbag” edition. Plus: They ask each other one burning question at the end of this episode.
As a freelancer, should I use “We” or “I” when referencing my work?
Apr 15, 2018 • 21 min
Ah, the never-ending debate around using your name vs. a brand name as a freelancer. Paul and Kaleigh share their experiences trying both approaches and what they learned works best within their businesses.
How to formulate a value proposition (and stop doing hourly freelance work)
Apr 14, 2018 • 17 min
Kaleigh and Paul explain how you can formulate a value proposition that gets you off the hamster wheel of hourly freelance work, as well as tips for positioning that get you paid for your expertise—not your time.
How to be a more productive freelancer
Apr 13, 2018 • 18 min
When you’re a freelancer, money = time. Productivity is essential. Learn some actionable advice around how to make your days more productive so you can earn more AND have more free time.
The realities of freelancing (and luck vs. talent)
Apr 12, 2018 • 21 min
Inspired by a Twitter thread, this episode takes a deep dive into the realities of freelancing and looks at how both luck and talent impact the freelance journey in a major way.
Why learning new skills is important for freelancers
Apr 11, 2018 • 21 min
We don’t all start with the full set of skills needed to be a fantastic freelancer. In this episode, Kaleigh and Paul discuss the skills they had when they started freelancing, and the skills they’ve made sure to pick up and strengthen along the way that…
How to start getting freelance clients when you have no track record
Apr 10, 2018 • 22 min
If you’re starting a freelance career from scratch…where do you go to find your very first clients? Paul and Kaleigh lay out a strategy for finding and getting hired by ideal clients—all without having to go through a single freelancer-for-hire platform.
How freelancers can overcome Imposter Syndrome and build confidence
Apr 9, 2018 • 23 min
Many freelancers struggle to feel confident about their skills and battle recurring Imposter Syndrome—but there is a secret to overcoming those feelings of self-doubt. Kaleigh and Paul discuss how ongoing learning, developing personal taste, and soft…
Costs vs. benefits: Hiring extra help as a freelancer
Apr 8, 2018 • 29 min
Freelancers, as teams of one, sometimes need support. But the question is: Do you hire a subcontractor, or an employee? And what are the costs vs. benefits of the two? Paul and Kaleigh share their experiences on the topic and talk about why it’s important…
Productizing freelance services to make more money in less time
Apr 7, 2018 • 21 min
If you have specific services you offer on a regular basis (and solid processes in place around that work), you may be on the path to productizing some of your services. Hear some actionable ideas around how you can start re-packaging your services to…
How to work with enterprise-level companies as a freelancer
Apr 6, 2018 • 24 min
Enterprise clients are the ones with names you can mention to a friend and they’ll say, “Oh, I’ve heard of them!” In this episode, Paul and Kaleigh talk about the pros and cons of working with enterprise-level companies and how doing so has helped boosted…
How much should you save and invest as a freelancer?
Apr 5, 2018 • 23 min
As a freelancer, the responsibility to save money and invest for retirement falls 100% on you—there’s no one around to remind you to do it. So how do you know how much to set aside for these activities? Kaleigh and Paul share the strategies they use for…
Season two is coming soon!
Mar 18, 2018 • 3 min
Season two of the Creative Class podcast with Kaleigh Moore and Paul Jarvis is coming in April.
What’s it like to be a female freelancer?
Oct 16, 2017 • 21 min
Kaleigh shares her first-hand insights on being a female freelancer and some of the realities that come along with it. This episode is a conversation about how different industries have room to improve their diversity efforts and what Kaleigh and Paul are…
Easy ways to increase your freelance rates
Oct 13, 2017 • 17 min
Everyone wants to know the right way to raise their rates and charge more for freelance services, right? Kaleigh and Paul share their strategies that have helped them successfully (and regularly) increase their rates to build sustainable freelance careers.
3 key lessons on handling feedback as a freelancer
Oct 12, 2017 • 17 min
Feedback is a core element of collaborative projects—which is what most creative freelancers work on. But how do you separate yourself from the work and handle feedback effectively? And how can you teach clients to deliver constructive feedback? Paul and…
Contracts and scope creep: What you need to know
Oct 11, 2017 • 19 min
Scope creep is a major problem in the freelance world. So how can you avoid it? Paul and Kaleigh talk about how contracts create healthy boundaries and keep projects on track.
What do you need to know when you’re starting freelancing?
Oct 10, 2017 • 21 min
Can you say ‘no’ to work? Is it ever okay to fire a client? In this episode, Paul and Kaleigh share their answers to these questions and talk about the things they wish they’d known when they started freelancing.
Sustainability: How to network and make freelance friends
Oct 9, 2017 • 20 min
Paul and Kaleigh aren’t into slimy networking…but they do like making new friends. Find out how they’re deliberate about staying connected with others (from home!) and how these activities actually make freelancing more sustainable.
Growth and freelancing: Do you need employees?
Oct 6, 2017 • 17 min
In a society that generally associates growth and positivity, freelancers can feel confused about where their future-facing goals need to be focused. Kaleigh and Paul talk about growth, hiring employees, and figuring out what you truly want out of your…
The one rule you need to follow to win at freelancing
Oct 5, 2017 • 15 min
If there’s one rule every freelancer needs to follow, it’s this one. Find out why Paul and Kaleigh swear by this principle and how it’s helped them grow successful freelance businesses.
How to balance your budget as a freelancer
Oct 4, 2017 • 23 min
Freelancers sometimes struggle with the fact that their income isn’t consistent on a month-to-month basis. So what can you do about it? Kaleigh and Paul talk about what they’ve learned about budgeting, spending, and planning so that the financial ups and…
Should freelancers ever work for free?
Oct 3, 2017 • 17 min
Especially when you’re getting started with freelancing, there are opportunities to work for free (or in exchange for “exposure”). Paul and Kaleigh discuss the question and share their own experiences/thoughts on the topic. Sponsored by Freshbooks:…
How to find out if you’re right for freelancing
Oct 3, 2017 • 21 min
Not everyone is cut out to freelance—and that’s okay. In this episode, Paul and Kaleigh talk about the factors to consider when you’re thinking about freelancing as well as some of the characteristics and qualities that help people be successful…
Introducing the Creative Class podcast (a teaser)
Sep 26, 2017 • 2 min
We’re Kaleigh Moore and Paul Jarvis, talking about what it’s like to run your own freelance business. Real episodes are coming soon, here’s just a tease of the show.