SMALL BUSINESS BY THE BAY PODCAST

SMALL BUSINESS BY THE BAY PODCAST

anchor.fm/bryceroot
If you’re on the go and you want to multi-task while you absorb our latest marketing advice, you’re in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!


Episode #002: Thrive Against Competiton + Spy On Rival’s Ads + Instagram Stickers + Prepare For Crisis + Jumping Into Video
Dec 19, 2019 • 19 min
In this episode of Small Business-by-the-Bay, I’ve collected the week’s choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post’s graphic, so take a listen at BryceRoot.com/Podcast to get…
Episode #001: Email Dead? + Amazon Update + Instagram TV/Stories + Real vs. Scripted + Wake Up Earlier
Nov 14, 2019 • 17 min
It’s here, the debut of the Small Business-by-the-Bay podcast, I’ve collected the week’s choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post’s graphic, so take a listen at…
HOW TO AUDIT YOUR BRAND
Oct 15, 2019 • 5 min
STANDING OUT AMONGST OTHER BUSINESSES CAN BE TOUGH, but don’t worry, Bryce gets to the Root of the Matter. He explains the importance of conducting a brand audit for your business and the importance of updating your online presence to differentiate your…
HOW TO BYPASS “SHINY OBJECTS” THAT DISTRACT YOU FROM SUCCESS
Sep 14, 2019 • 2 min
Having trouble staying focused on your marketing goals as a small business? In this podcast, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential! As part of the 2019 #261marketing…
HOW TO USE INSTAGRAM SWIPE UP WITHOUT 10K FOLLOWERS
Sep 14, 2019 • 3 min
Frustrated with not being able to use the swipe up feature in Instagram stories? Here are two ways you can make that happen using Instagram TV and Instagram ads. We keep it short and to the point so you can use these options right away and get people…
TOP THREE MARKETING TIPS FROM MY FIRST 12 MONTHS IN BUSINESS
Sep 14, 2019 • 3 min
Are you a small business owner who is just starting out, and looking for direction in your marketing ? In this podcast, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she’s learned in her first 12 months as a small business…
HOW TO DIFFERENTIATE YOUR BUSINESS IN A SUPER COMPETITIVE + TRADITIONAL INDUSTRY
Sep 14, 2019 • 7 min
Wondering how to make a name for yourself in a crowded industry where doing things the way they’ve always been done is the norm? In this podcast, we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to…
4 WAYS TO ELIMINATE THE STRESS OF MOVING LOCATIONS WHILE ATTRACTING MORE CUSTOMERS
Sep 14, 2019 • 6 min
Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this podcast, we talk with Jenalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not…
3 TIPS TO HELP PREVENT CUSTOMERS FROM DRIVING BY FOR YEARS BEFORE COMING INTO YOUR BUSINESS
Sep 5, 2019 • 5 min
Do new customers always say they’ve driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so Shawn from Santa Cruz Signs is here with tips for 1) businesses preparing to open for the first time, 2) seasoned…
3 COSTLY CASH FLOW MISTAKES 90% OF BUSINESS OWNERS MAKE
Aug 30, 2019 • 4 min
Are you part of the 95% of businesses who are operating on inaccurate financials? In today’s Root of the Matter episode, we speak with Larry Hebert, the region’s “Cash Flow Rock Star” who has helped businesses of all kinds turn their financials around so…
3 WAYS TO USE COLLABORATION TO TAKE YOUR SMALL BUSINESS TO THE NEXT LEVEL
Aug 15, 2019 • 5 min
Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this podcast, we talk with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!…
TOP THREE SOCIAL MEDIA TIPS FOR SOLO-PRENEURS
Jul 19, 2019 • 6 min
Are you a small business owner who wants to create an impactful social media presence on your own? In this video, we talk with David Dennis, Co-Founder of Ventana Surfboards & Supplies, to find out his three tips for dominating social media as a…
#261Marketing Launch Day
Jul 19, 2019 • 1 min
There are 261 business days in a year and just like professional athletes, your “contract” is always on the line. It’s time to go BIG with your business and #261marketing was created to empower + inspire you, the small business owner. Dressing for…
Fire Up Your 2018 Marketing!
Jan 2, 2018 • 1 min
In this episode, we tell you all about free resources to get your 2018 marketing fired up for the new year!
Holiday Customers = 2018 Sales
Nov 30, 2017 • 2 min
For most businesses the holiday season brings a lot of foot traffic, but if your customer experience sucks (not professional, but used for impact), all those new customers may not come back in 2018…here’s what you need to keep in mind…
Got Curb Appeal?
Nov 29, 2017 • 2 min
First impressions are everything! Is your storefront spotless? What does it look like at night? Does it match your brand experience you’ve worked so hard to create?
Still Cold Calling?
Nov 29, 2017 • 3 min
For some businesses cold calling is essential, but many business owners don’t have time to take calls that aren’t critical…tap the power of LinkedIn, here’s a couple tips to get started.
Your Holiday Reminder(s)
Nov 29, 2017 • 5 min
Just a few things to make sure you’re doing before the holidays get underway…not everyone knows about how to strategically tackle holiday, here’s how!
Customer Experience Done Right
Nov 29, 2017 • 2 min
Have you mapped out your customer journey so every customer has their socks knocked off and tells the world? Here’s a real life example of how it’s done right!
Audit Your Online Profiles!
Nov 29, 2017 • 1 min
It’s important that your online persona is consistent, up-to-date, and most importantly, it resonates with your target customers.
How Not To Present Your Brand
Sep 21, 2017 • 1 min
How Not to Present Your Brand