BRAND SECRETS AND STRATEGIES - Retail Solved Blueprint

BRAND SECRETS AND STRATEGIES - Retail Solved Blueprint

brandsecretsandstrategies.com
The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand.


206 Jessica Bates with Dwight Funding, Thinking Beyond Equity - Alternative Funding Solutions That Will Help You Weather The Storm
Aug 10 • 67 min
Growing brands occasionally need quick infusions of cash to support incremental opportunities to grow & scale. Raising money takes time. Those bottlenecks can make it difficult to get the funding you need on a timely basis. Research options before needed…
205 Matthew Caspersz with Cha’s Organics, The Profound Impact A Regenerative Organic Brand Can Have On Shoppers, Farmers, Our World
Aug 5 • 77 min
Shoppers want to feel good about the brands they buy and that includes how the brands mission aligns with our values. Shoppers appreciate and reward those brands that do good on our behalf. Regenerative organic is the keystone to fixing our planet This…
204 Birgit Cameron With Patagonia Provisions, Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet
Aug 3 • 78 min
Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient dense crops, & great tasting products consumers want!…
203 Stu Strumwasser With Green Circle Capital Partners, How To Explode Brand Sales With The Right Strategic Investor
Jul 27 • 76 min
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy…
202 11 Proven Strategies To Increase Your Market Basket Size And Grow Sales, Dan Lohman With Brand Secrets And Strategies
Jul 26 • 19 min
The term “market basket “(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural…
201 Adam Hertel With Summit Sales Consulting, How To Explode Sales During A Pandemic
Jul 20 • 69 min
Today, we’re going to explore how to explode yourselves during a pandemic. And it brought in the perfect person to help address your biggest challenges. This episode’s FREE downloadable guide Trade marketing includes everything required to promote your…
200 Trade Promotion Review Strategies - Where To Begin And What To Focus On, Dan Lohman With Brand Secrets And Strategies
Jul 13 • 26 min
PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials What…
199 How To Keep Your Brand Alive Today And Tomorrow And What Comes Next, Andrew Therrien With Big Orange Productions
Jul 6 • 66 min
Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day. The best defense against any virus is a healthy diet and that begins with your brand. Learn what you need to do to ensure you have a healthy foundation to grow and scale…
198 Jessica Malach With Social Nature, How Natural Brands Are Adapting To The Pandemic
Jun 29 • 66 min
Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the…
197 Eric Skae, How To Maximize The REAL Value Of Your Brand To Increase Sales And Profits
Jun 22 • 73 min
Most brands rely on the same cookie-cutter strategies. There is a better way to grow & scale your brand. Proven tactics from an industry expert, a high-performance team, a firm grasp of your customer, & flawless execution can explode your sales & profits.…
196 Brad Barnhorn, Leveraging Wisdom to Unlock the Full Potential of Your Leadership and Brand
Jun 15 • 71 min
Success for any brand is traced back to its leadership and team. It’s not enough to hire the best talent. It’s how effectively they function as a cohesive unit. A talented advisor can make a huge difference helping the CEO perfect your brand strategy This…
195 Mike Berland With Decode_M, The Secret Of Thriving Through A Crisis Begins With Knowing What Your Customer REALLY Want
Jun 8 • 67 min
All brands struggle to connect with their ideal shoppers. Largely because most commoditize shoppers or lump them into common buckets. Being able to spot trends requires intent listening and being able to isolate real insight from the noise, the M-Factors.…
194 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness, Dan Lohman With Brand Secrets And Strategies
Jun 7 • 29 min
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and…
193 Alex Sanfilippo With Creating A Brand, Your Brand Is A Reflexion Of Your Community
Jun 7 • 31 min
The strength of your brands is tied to the community you attract. That’s even more relevant today given the protests & the pandemic. They unite us & give voice to the marginalized and the underserved. They transform & lift us up. Strategies to lead This…
192 Kim Kirchherr With K2 Outcomes, Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health
Jun 2 • 61 min
Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty.…
191 Phil Lempert The Supermarket Guru, How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers
May 26 • 71 min
No one knows what the future holds & what retail will look like tomorrow. We still need to eat & food retail plays a critical role in how we feed our families. Brands & retailers need to partner to make the shopper journey convenient, easy, and friendly.…
190 Promotion Analysis Growth Strategies To Maximize Your Trade Marketing ROI, Dan Lohman With Brand Secrets And Strategies
May 20 • 14 min
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times.…
189 ECRM And RangeMe, How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves, with Sarah Davidson, Joe Tarnowski & Brandon Leong
May 12 • 73 min
There is a better way to get your brand onto store shelves and into the hands of more shoppers during these uncertain times. Trade shows are great for networking but they do not provide face time with retailers you need to grow and scale your brand.…
188 Jeffrey Hayzlett Chairman C-Suite, C-Suite Brand-Building Strategies For Natural Food Brands
May 5 • 20 min
The thing that makes natural natural is our robust and engaged community. Community is what keeps us connected. It helps us survive, grow & thrive - especially during these challenging times. C-Suite is going to help me better serve the natural community.…
187 Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For, Dan Lohman With Brand Secrets And Strategies
May 4 • 61 min
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. This begins with effective goal setting. This episode’s FREE…
186 What Role Should Trade Marketing Play In Your Growth Strategy, Dan Lohman With Brand Secrets And Strategies
Apr 28 • 6 min
Trade marketing is your brands growth engine. It predicts future success & how quickly your brand will scale & grow. It’s critically important that you use the right fuel. Most brands overlook this. Learn how to explode sales with the RIGHT rocket fuel!…
185 Seth Tibbott With Tofurky, In Search Of The Wild Tofurky And The Evolution Of The Hottest Food Trend
Apr 27 • 84 min
Have you ever seen a Tofurky in the wild? Come explore how the brand with a funny name pioneered the fastest growing food trend and helped launch the plant-based phenomenon. Learn how this Earth friendly movement is changing the way we eat This episode’s…
184 5 Top Strategies To Save Money By Dramatically Reduce Deductions, Dan Lohman With Brand Secrets And Strategies
Apr 21 • 69 min
Tired of feeling like an ATM machine? Stop throwing money away! Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on your cash flow & negatively impact all aspects of your business…
183 How Do You Future Proof Your Store In Uncertain Times, Dan Lohman With Brand Secrets And Strategies
Apr 14 • 66 min
No one knows how the virus will impact shopper behaviors & how this will affect your sales. People still need to eat. They want healthy products more now than ever. Make it easier for your customers to find and buy the products they want, your brand! This…
182 Top Strategies To Dramatically Reduce Deductions And Save Money, Dan Lohman With Brand Secrets And Strategies
Apr 8 • 9 min
Deductions are a huge drain on your finances & not all are valid. They can derail & even bankrupt your brand. They place a huge burden on your cash flow. Learn strategies to gain control over YOUR MONEY & channel it to grow sales & scale your brand. If…
181 Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela With Oregon DryTech & Desert Lakes Technologies
Apr 7 • 77 min
We’ve been told that we are what we eat but even heathy food on store shelves is less nutritious than fresh just picked on the farm produce. What if there were a way to offer fresh quality that was shelf stable. Would you be interested? Now you can! This…
180 Heather Wainer With Whole Foods Magazine, Building Community By Informing And Educating The Natural Products Industry
Mar 30 • 60 min
Building a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brands need more than ever to remain united. What makes natural, natural is our commitment to rise together as one…
179 Trade Marketing Strategies That Grow Sales And Profits, Dan Lohman With Brand Secrets And Strategies
Mar 30 • 63 min
25% of a brands gross sales are tied to your trade marketing and yet over 70% is wasted of ineffective, more in natural. Trade marketing includes everything required to promote your brand. Let’s fix that! There is a better way to grow sales & profits This…
178 Evan Holod With Michel et Augustins How To Merge Two Distinct Cultures Into A Beloved Brand
Mar 26 • 73 min
Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods…
177 How To Plan And Forecast Sales In Uncertain Times Dan Lohman With Brand Secrets And Strategies
Mar 24 • 10 min
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials This…
176 Over 70 Of Your Promotional Dollars Are Wasted - Lets Fix That Dan Lohman With Brand Secrets And Strategies
Mar 20 • 7 min
Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brand’s gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective
175 Brandon Leong With RangeMe, Creative Strategies To Make Your Brand Discoverable By Retailers In Uncertain Times
Mar 17 • 68 min
Natural brands are panicked with Expo West being canceled but you don’t need to be. There is an alternative that easily makes your brand discoverable by retailers wanting to attract that unique shopper your brand appeals to. Learn what you need to know…
174 How To Future Proof Your Brand In Uncertain Times Dan Lohman With Brand Secrets And Strategies
Mar 10 • 14 min
Last week Expo West was canceled. No one knows how the virus will impact shopper behaviors - specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how to work smarter, not harder This…
173 Salvaging Expo West - The Power Of Networking
Mar 5 • 11 min
I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together? More…
172 Jeffrey Fierberg With Sora Digital, How To Use Digital Effectively To Tell Your Brand Story
Mar 3 • 66 min
Storytelling is the most effective way to communicate - especially on video when done right. It transcends words and still images. It can make an impactful and lasting connection that helps you control the narrative. It’ a great way to build community…
171 How Your Compostable Packaging Strategy Can Increase Sales And Profits Dan Lohman With Brand Secrets And Strategies
Feb 26 • 13 min
Packaging is required to sell your brand. Wouldn’t it be great if your packaging could work as hard as you to increase sales and profits? Creative strategies that any brand can leverage to connect more with shoppers that retailers will love! This…
170 The Inconvenient Truth About Single Use Packaging Kelly Williams With NaturesFlex
Feb 25 • 41 min
Sadly, most single-use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative - this episode. Progressive brands need to take the lead to eliminate confusion and educate shoppers…
169 How To Instantly Gain A Competitive Edge In Business Daniel Lohman With Brand Secrets And Strategies
Feb 19 • 11 min
Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage This…
168 Jon Springer With Winsight Industry Insights Into Key Trends And Growth Drivers
Feb 18 • 70 min
Knowing is power. It’s easier and more effective to be proactive than reactive. Insight into industry and market trends can give brands and retailers a significant competitive advantage. Leverage experts who provide a clear view into what to focus on.…
167 NatchCom - The Top Digital Strategies Natural Brands Need To Grow And Scale Daniel Lohman With Brand Secrets And Strategies
Feb 12 • 27 min
Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online. This…
166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success
Feb 11 • 58 min
Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales.…
165 How To Maximize Brand Sales At Natural Products EXPO West, Dan Lohman With Brand Secrets And Strategies
Feb 4 • 14 min
The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage…
164 Dustin Finkel With KAPOP, How To Swim With The Sharks On Shark Tank - Lessons Learned
Feb 4 • 70 min
Retail is expensive. Small brands rely heavily on investors to fund their growth, why shark tank style events are so popular. Swimming with the real sharks can explode your growth. The strategy Ka-Pop used to get on stage, insights that all brands need…
163 How To Convert Your Occasional Shoppers Into Loyal Evangelists, Dan Lohman With Brand Secrets And Strategies
Jan 28 • 9 min
Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you’re in the right place. This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated…
162 How To Get More Profitable Distribution To Grow Sales, Dan Lohman With Brand Secrets And Strategies
Jan 21 • 13 min
The right distribution in the right stores can skyrocket your growth while trying to sell your products in the wrong stores can be fatal. It can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake. This…
161 How To Get Your Brand On More Store Shelves, Dan Lohman With Brand Secrets And Strategies
Jan 14 • 15 min
Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. This…
160 How To Reach Your 2020 Vision For Your Brand, Dan Lohman With Brand Secrets And Strategies
Jan 7 • 23 min
How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers.…
159 Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Sage Advice From Natural Industry Icons Revisited
Dec 31, 2019 • 48 min
Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond
158 Meaghan Connell & AJ Yager With Praxis Metrics, How To Turn Your Data Into Explosive Sales Growth
Dec 24, 2019 • 74 min
The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potential
157 The 2 Best Tools To Ensure Sales Success, Dan Lohman With Brand Secrets And Strategies
Dec 17, 2019 • 22 min
Nothing happens until customers buy your products. They can’t buy what they can’t find. Your retail execution needs to be flawless. Scorecards and KPI’s are the best tools to ensure flawless merchandising, distribution, promotions, and sales excellence
156 Kurt Kaiser With ViaggioTrade, Essential Strategies To Maximize Your Trade Marketing ROI
Dec 10, 2019 • 62 min
Wish you knew how to explode sales and compete more effectively? This show builds on Secrets 155. Learn strategies to maximize sales and profits giving you a significant and sustainable competitive advantage. Make your brand more attractive to investors.
155 Kurt Kaiser With ViaggioTrade, What Is Trade Marketing & Why Does It Matter
Dec 3, 2019 • 50 min
Trade marketing includes everything required to get your brand into a shopper’s hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brand
154 Emily Soccorsy & Justin Foster With Root + River, How To Be An Authentic Brand With A Soul
Nov 26, 2019 • 68 min
Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.
153 Mitch Duckler With FullSurge, How To Become An Indispensable Brand
Nov 19, 2019 • 60 min
Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception
152 Sari Kimbell With Food Business Success, Food Biz Success Strategies
Nov 12, 2019 • 56 min
Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook. This…
151 Mike Forbes With Alter Eco, Full Circle Sustainability - Sales Success Customer First Strategies
Nov 5, 2019 • 56 min
Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story.…
150 Kristyn Lawson With Krissy Farms, Creative Produce Solutions - Building Blocks For The Products You Love
Oct 29, 2019 • 71 min
Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste.
149 Katie Mleziva With Real Food Brands Podcast, Building A Solid Framework For Sustainable Brand Growth
Oct 22, 2019 • 67 min
You can learn a lot from big brands when it comes to process and strategy. The frameworks they adopt and use have proven to be instrumental in their success. They are the foundation you need to have in place to grow sustainable sales tomorrow and beyond.
148 Dan Kurzrock With ReGrained, Edible Upcycling, Finding New Uses For Food “Waste”
Oct 15, 2019 • 72 min
Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient
147 David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers
Oct 9, 2019 • 66 min
Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands
146 Daniel Karsevar With Plant Based Solutions, Accelerate Sales With Authentic Expert Advice
Oct 1, 2019 • 65 min
There is no substitute for the authentic wisdom a subject matter expert can provide when it comes to accelerating sustainable brand sales & profits. True expert advice includes robust life experiences not found in a textbook. Advice that is priceless.
145 Yuval Selik & Christopher Ambarian With Promomash, The Blueprint To Mastering The Shelf With In-Store Execution
Sep 24, 2019 • 64 min
All brands struggle with maximizing their trade marketing ROI, especially in-store. There is an easy and a hard way to do anything. Having a blueprint to follow is similar to a roadmap. It can save you valuable time, money, & worry while exploding sales.
144 Mike Fogarty With Choice Market, Creative Disruptive Retail Strategies That Put The Shopper First
Sep 17, 2019 • 51 min
Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have the recipe for success. This model should be the rule & not the exception!…
143 Explode Sales With Effective Trade Show Strategies, Dan Lohman With Brand Secrets And Strategies
Sep 10, 2019 • 24 min
Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements
142 Michael J. O’Donnell With The Belmullet Food & Beverage Group, Sales Success Begins With A Solid Business Plan
Sep 3, 2019 • 70 min
A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals
141 Simple Strategies To Amplify Sales Through Effective Broker Management, Dan Lohman With Brand Secrets And Strategies
Aug 27, 2019 • 27 min
Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside! This…
140 Trade Marketing Strategies That Grow Sales & Profits, Dan Lohman With Brand Secrets And Strategies
Aug 20, 2019 • 41 min
Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits
139 Suzie Yorke With Love Good Fats, Explosive Growth - The Result Of A Solid Brand Position
Aug 13, 2019 • 62 min
It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. This…
138 Nona Evans With Whole Kids & Whole Cities Foundation, Cultivating Your Future Customers
Aug 6, 2019 • 58 min
When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.…
137 Walter Robb With Stonewall Robb & Whole Foods Market, The Future Of Retail
Jul 30, 2019 • 54 min
Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges.
136 Bob Burke With Natural Products Consulting, The Retail Game – What You Need To Know
Jul 23, 2019 • 45 min
Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage
135 Meghan Disch With GoodBelly, Marketing Success Strategies - What Every Brand SHOULD Do
Jul 15, 2019 • 70 min
A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication.…
134 Category Review Strategies To Grow Sales & Profits, Dan Lohman With Brand Secrets And Strategies
Jul 9, 2019 • 20 min
Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! This…
133 Whitney Lauritsen (Eco-Vegan Gal) & Jason Wrobel With Wellevatr, Brand Health Begins With Your Wellness Elevated
Jul 2, 2019 • 71 min
Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand’s success is a reflection of your overall health - to maximize distribution, sales, and profits.…
132 Jeff Schmidgall With Bubba’s Fine Foods, Choosing The Wrong “Expert” Jeopardizes Your Brand
Jun 25, 2019 • 75 min
Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert
131 Josh Tabin With Wild Zora & NatchCom, Profitable Digital Brand Building Strategies
Jun 18, 2019 • 70 min
Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand.…
130 Carl Joachim & Dustin Steerman With ePac Flexible Packaging, Compostable Packaging Solutions To Reduce Packaging Pollution
Jun 11, 2019 • 67 min
Packaging is more than just the container you put your product in. It should also amplify your brand message. It should help sell your brand. Packaging can be very confusing – we make it simple and straight forward on this episode. What you need to know.…
129 Ethan Hirshberg With Ethan’s, Knowing Your Core Customer Is Critical To Your Success At Retail
Jun 4, 2019 • 80 min
Knowing your ideal customer is at the heart of every successful strategy. Retailers need brands to collaborate and educate them to drive shopper traffic and category growth. It’s the foundation to build sustainable sales.
128 Kelly Williams With NaturesFlex, The Secret Compostable Packaging Strategy Your Brand Needs To Know
May 29, 2019 • 38 min
Your brand’s packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how! This…
127 Fred Hart With Interact Boulder, Your Branding Must Convey Your Promise & Commitment To Excellence
May 21, 2019 • 54 min
Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy
126 Dustin Finkel With KAPOP, A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth
May 14, 2019 • 72 min
Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. This…
125 Josh Wand With ForceBrands & Brand Builder Podcast, Building A Solid Team Is A Critical Component With Every Brand’s Success
May 7, 2019 • 57 min
There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success.…
124 Phil Lempert The Supermarket Guru, Your Success As A Brand Begins With A Farmer. Celebrating Real Food
Apr 29, 2019 • 56 min
Farmers provide the raw building blocks for brands. Many consumers don’t know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission.…
123 Andrew Therrien With Big Orange Productions, Essential In-Store Marketing Strategies That Put Customers First & Grow Sales
Apr 23, 2019 • 31 min
Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this – learn why this matters…
122 Mathis Martines With M2 Brands & Formally Kroger, What Retailers REALLY Want - Brand Building Success Strategies
Apr 17, 2019 • 38 min
The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for success
121 Make It Easy For Shoppers To Find Your Products, Dan Lohman With Brand Secrets And Strategies
Apr 9, 2019 • 19 min
Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand.…
120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales, Dan Lohman With Brand Secrets And Strategies
Apr 2, 2019 • 20 min
The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.…
119 Tim Forrest With Tim Forrest Consulting, WHY MOST BRANDS FAIL - THE ROADMAP TO SALES SUCCESS
Mar 26, 2019 • 35 min
Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they can’t find them. Having a solid selling strategy is not enough - you need to follow through to ensure sales success
118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales, Dan Lohman With Brand Secrets And Strategies
Mar 19, 2019 • 15 min
Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket…
117 Simple Solutions To Maximize Broker Effectiveness & Accelerate Sales Growth, Dan Lohman With Brand Secrets And Strategies
Mar 11, 2019 • 20 min
Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. This…
116 Kelly Williams With NaturesFlex, The Shocking Truth About Sustainable Packaging, Strategies To Save Time, Money, & Grow Sales
Feb 27, 2019 • 45 min
Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? This episode’s FREE downloadable guide New product innovation is the lifeblood of every…
115 Michael J. O’Donnell With The Belmullet Food & Beverage Group, Success = Brand Strategy + Execution
Feb 21, 2019 • 79 min
Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution
114 Innovative Proven Strategies To Exponentially Multiply Sales, Dan Lohman With Brand Secrets And Strategies
Feb 19, 2019 • 24 min
Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do…
113 Tim Forrest With Tim Forrest Consulting, The 9 Essential Pillers With Sales Success
Feb 14, 2019 • 74 min
The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers. This…
112 Help Shoppers Find Your Products With The Right Assortment, Dan Lohman With Brand Secrets And Strategies
Feb 12, 2019 • 18 min
Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand’s future to your competitor
111 Tighe Hutchins With Big Green, Real Food For Everyone, The Future Of Healthy Food
Feb 7, 2019 • 39 min
The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. This…
110 Know Your Numbers - The Blueprint For Success, Dan Lohman With Brand Secrets And Strategies
Feb 5, 2019 • 21 min
Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want
109 Rudi Fischer & Brad Locke With Red’s All Natural, Growing Natural Sales With Mainstream Strategies
Jan 31, 2019 • 78 min
Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week’s focus.…
108 Maximize Promotion Effectiveness To Grow Sales, Dan Lohman With Brand Secrets And Strategies
Jan 29, 2019 • 22 min
Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? This episode’s…
107 To Sell More & Grow Beyond Other Brands In Your Category, You Need To Use Strategies They Overlook, Dan Lohman With Brand Secrets And Strategies
Jan 24, 2019 • 21 min
You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health& leveraging it at retail is the best strategy for sustainable growth. This…
106 A Blueprint To Ensure Category Growth, Dan Lohman With Brand Secrets And Strategies
Jan 23, 2019 • 25 min
A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth
104 The Essential New Item Checklist - The Recipe For Success With Dan Lohman With Brand Secrets And Strategies
Jan 19, 2019 • 27 min
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.…
105 Brands Need To Have A Clear & Compelling Message That Resonates With Shoppers, Dan Lohman With Brand Secrets And Strategies
Jan 16, 2019 • 22 min
Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. This…
103 Jeff Cohen With Seller Labs, Amazon Success Strategies
Jan 3, 2019 • 56 min
Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits.…
102 Beau Haralson With Human Design, Sales Success Begins With Story Telling That Resonates With Humans
Dec 26, 2018 • 63 min
It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus.…
101 Ted Ning With Bodhi Tree & LOHAS & NatchCom, The Most Important Customer You Need To Focus On
Dec 13, 2018 • 47 min
Meeting your customer’s needs is critical to every brand’s success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities.
100 Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Insider Secrets
Dec 12, 2018 • 23 min
We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, …
99 Bob Burke With Natural Products Consulting, The Most Important Sales Management Success Strategies
Nov 30, 2018 • 71 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
98 Jeffrey Hollender With Sustain Natural & Seventh Generation, The Importance With Mission Beyond The Brand
Nov 27, 2018 • 57 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
97 Greg Steltenpohl With Califia Farms & Odwalla, Disrupting The Category By Cleaning It Up
Oct 31, 2018 • 89 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to gain a significant competitive advantage as a valued and trusted category leader This episode’s FREE downloadable guide Your…
96 Charles Coristine With Lesser Evil, Breaking Through The Barriers Every Brand Faces
Oct 31, 2018 • 65 min
Business is complicated, challenging, and expensive. Small brands are at a substantial competitive disadvantage but they do not need to be. We discuss strategies all brands should use to level the playing field - Empowering Brands | Raising The Bar
95 Mathew Parry With The Good Crisp, Making A Classic Snack Healthy
Oct 31, 2018 • 57 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to compete against big brands - how to level the playing field with big brands This episode’s FREE download Your brand’s selling…
94 Miyoko Schinner With Miyoko’s Kitchen, Reinventing Favorite Foods
Oct 30, 2018 • 72 min
Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void
93 Doug Brent With Made In Nature, Profitably Bridging The Gap Between Perimeter & Center Store
Oct 23, 2018 • 73 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: finding your ideal customer - how to increase distribution and grow sales This episode’s FREE download Your brand’s selling story is the…
92 David Benzaquen With Plant Based Solutions & Ocean Hugger Foods, What’s Behind The Hottest Trend In Retail
Oct 16, 2018 • 72 min
Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void.
91 Justin Gold With Justin’s, Disrupting The Category By Looking To The Future For Innovation
Oct 9, 2018 • 68 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: maximizing your time - strategies to work smarter by leveraging the strengths of others This episode’s FREE downloadable guide This…
90 Proven Strategies To Maximize Trade Marketing ROI, Dan Lohman With Brand Secrets And Strategies
Oct 4, 2018 • 17 min
This episode’s FREE downloadable guide Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To…
89 Madeline Haydon With Nutpods, The Importance With Having A Solid Digital Brand Selling Strategy
Oct 2, 2018 • 76 min
Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice
88 Russ Forester With Hain Celestial, Proof That Becoming A Category Leader Opens Doors & Grows Sales
Sep 27, 2018 • 67 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: strategies to compete head to head with big brands and become the recognized and trusted category leader This episode’s FREE…
87 Peter Burns With ONE Brands & Justins & Hain Celestial, Why It’s Critical To Build Your Brand With A Sturdy Foundation
Sep 25, 2018 • 70 min
Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future.
86 Zak Normandin With DIRTY LEMON & Little Duck Organics, Hard Work, Persistence, & Curiosity, The Prescription For Success
Sep 18, 2018 • 59 min
This episode’s FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you…
85 Adam Lowry With Ripple Foods & Method, Revitalizing A Tired Category Using Advanced Strategies
Sep 11, 2018 • 58 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: the importance of a compelling selling story and how to leverage it to drive sales - a pull strategy that attracts retailers and…
84 David Perkins With Beetnik Foods, The Importance With Perseverance & Overcoming Obstacles
Sep 6, 2018 • 51 min
Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer.
83 Jeff Moyer With Rodale Institute & Regenerative Organic, Demystifying Organic By Focusing On Healthy Regenerative Soil
Sep 4, 2018 • 67 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
82 Why Knowing The Health With Your Brand Is Critical To Your Survival, Dan Lohman With Brand Secrets And Strategies
Aug 30, 2018 • 15 min
Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow…
81 Greg Fleishman With Foodstirs & Purely Righteous Brands, Connecting Generations With Love & A Passion For Real Food
Aug 28, 2018 • 85 min
All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations.
80 Jeff Greenberg With The Kitchen Coop, The Recipe For Success For Scaling Your Brand
Aug 23, 2018 • 55 min
You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.
79 Vincent Kitirattragarn With Dang Foods, How A Family Recipe Became A Thriving Brand
Aug 21, 2018 • 32 min
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: Understanding how to use data to tell a compelling selling story - navigating the data maze This episode’s FREE downloadable guide…
78 Scott Jensen With Rhythm Superfoods & Stubb’s Legendary Bar-B-Q, Leveraging Mainstream Best Practices To Build Two Legacy Natural Brands
Aug 16, 2018 • 56 min
Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth.
77 Leigh Keith & Bill Keith With Perfect Bar, The Perfect Recipe For Growth, Knowing Your Numbers + Authentic Love For Your Hive
Aug 14, 2018 • 60 min
Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche
76 Proven Merchandising Strategies Used By Category Leaders That Win Over Retailers, Dan Lohman With Brand Secrets And Strategies
Aug 10, 2018 • 26 min
If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL.
75 Joel Clark With Kodiak Cakes, How A Disruptive Start-Up Revived A Dying Category & Became A Top Selling Brand
Aug 7, 2018 • 60 min
Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leaderby carving out your own unique niche.
74 Using The Consumer Decision Tree To Boost Shopper Loyalty, Dan Lohman With Brand Secrets And Strategies
Aug 2, 2018 • 14 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
73 Dave Hirschkop With Dave’s Gourmet, Fun - The Essential Ingredient For Brand Success
Jul 31, 2018 • 58 min
An essential component of every brand’s success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers.
72 Kevin Coupe With Morning News Beat, Powerful Retail Insights To Give Brands A Competitive Advantage Part 2
Jul 26, 2018 • 42 min
This episode’s FREE downloadable guide Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC…
71 Kevin Coupe With Morning News Beat, Powerful Retail Insights To Give Brands A Competitive Advantage Part 1
Jul 26, 2018 • 42 min
This episode’s FREE downloadable guide Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC…
70 Jennifer Krupey & Jim Moscou With NatchCom, Online Brand Strategies To Accelerate Sales
Jul 25, 2018 • 43 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
69 Brandon Martin With Local Roots Farms, “Improving Global Health By Building A Better Food System”
Jul 19, 2018 • 47 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
68 Proven Strategies To Grow Sales, Stand Out On A Crowded Shelf, & 2x Your Loyal Shoppers, Dan Lohman With Brand Secrets And Strategies
Jul 18, 2018 • 16 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
67 Julie Pryor With Food Marketing Institute (FMI), Resources For Emerging Brands
Jul 12, 2018 • 19 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
66 Marshall & Elliott Rader With The Gluten Free Bar, A Brand-Building Coaching Session
Jul 10, 2018 • 63 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
65 Doug Helbig & Zach Greenberg With Colorado Food Works, A Strong Vibrant Community Raises The Tide For Natural Brands
Jul 5, 2018 • 22 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
64 Neil Grimmer With Habit & Plum Organics, Innovation & Revolution Is At The Heart Of Successful Brands
Jul 3, 2018 • 62 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
63 John Grubb With Summit Venture Management & SRG, Effective Brand Messaging Focused On Community Building
Jun 28, 2018 • 57 min
Effective brand messaging is critical to the success of every brand. Shoppers can’t buy products they don’t know about. A blend of strategies used by iconic brands with the creative grassroots tactics and proper funding can accelerate your brands growth
62 Todd Kluger With Lundberg Family Farms, Proven Strategies To Level The Playing Field & Win At Retail
Jun 26, 2018 • 61 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
61 Corinne Shindelar With INFRA & The Climate Collaborative, Success Strategies For Natural Retailers, The Lifeblood Of Natural Brands
Jun 21, 2018 • 58 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
60 Michael Sansolo With Sansolo Solutions & Morning News Beat & Coca-Cola Retailing Research Council, The Importance With Remaining Relevant At Retail With Shoppers
Jun 19, 2018 • 75 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
59 Steve Hughes With Sunrise Strategic Partners & Boulder Brands, Proof That Advanced Strategies & Fact-Based Selling Stories Add Rocket Fuel To Your Growth
Jun 14, 2018 • 56 min
This episode’s FREE downloadable guide Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable…
58 Kyle Garner With Organic India & Climate Collaborative, Start With A Mission In Mind - What Big Brands Can Learn From Disruptive Natural Brands
Jun 12, 2018 • 72 min
It’s easier to begin with a mission in mind. The strength of small brands is their ability to to be agile and adaptive. Mission driven brands are changing the way we shop and the choices we make. Natural brands are influencing the choices big brands make
57 Steve Hoffman From Compass Natural Marketing, Communication, The Importance Of A Unified & Powerful Brand Message
Jun 7, 2018 • 58 min
This episode’s FREE downloadable guide Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC…
56 Caryl Levine From Lotus Foods & OSC2 & Climate Collaborative, How A Vision Quest Evolved Into An Iconic Brand
Jun 5, 2018 • 60 min
This episode’s FREE downloadable guide Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple Solutions…
55 Katherine DiMatteo With Sustainable Food Trade Association & Climate Collaborative & Organic Trade Association, Making A Lasting Change, A Legacy To Be Proud Of
May 31, 2018 • 52 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
54 Mathis Martines With Enlightened & Formerly Kroger , What Retailers Really Want — Insider Secrets To Getting On Shelf
May 29, 2018 • 68 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
53 Megan Reamer With Jackson’s Honest, The Power Of Perseverance & Mission Focus
May 24, 2018 • 63 min
Starting a brand is hard work. It challenges every aspect of your person. Brands that succeed and grow are born out of a “never give up” attitude and a focused dedication to solving a specific problem. Personalized mission-driven energy accelerates growth
52 Jon Sebastiani With Sonoma Brands & Krave & Smash Mallow, Selling With a Master Brand Storyteller
May 22, 2018 • 70 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
51 Ahmed Rahim With Numi Organic Tea & OSC2 & Climate Collaborative, How An Unsung Hero Changed The Way We Celebrate Food
May 17, 2018 • 47 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
50 Sheryl O’Loughlin With REBBL & Clif Bar, Killing It - Life lessons Of Humility, Love & Inspiration
May 15, 2018 • 67 min
This episode’s FREE downloadable guide Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most…
49 What’s Really Driving Health & Wellness Trends & How to Remain Relevant on Shelf, Dan Lohman With Brand Secrets And Strate
May 15, 2018 • 35 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
48 Megan Shea & Chip Heim With The Soulfull Project, One Brand Making A Difference & Changing The World
May 10, 2018 • 61 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
47 Neil Blomquist With Sustainable Solutions, Regenerative Business - The Future Of Natural
May 8, 2018 • 64 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
46 Alex Hanifin From Alpine Start & Naturally Boulder, Community Is The Magic Ingredient Behind Every Brand’s Success
May 3, 2018 • 45 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
45 TJ McIntyre With Bobo’s Oat Bars, The Importance Of A Solid Business Strategy
May 1, 2018 • 49 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
44 Chuck Muth, Alex Hanifin, Megan Reamer, What Is The Future In Brand Strategy For Natural Organic?
Apr 30, 2018 • 57 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
43 Ben Friedland With Lucky’s Market, Retail Done Right, Success = Retailers + Brands Partnering To Satisfy Shoppers
Apr 26, 2018 • 44 min
Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs
42 Gary Hirshberg With Stonyfield Shares His Passion For Natural Organic Brands & How We Need To Inspire & Educate Shoppers
Apr 24, 2018 • 55 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
41 Robbie Vitrano With Good Spread & NatchCom, Understanding What Drives The Beating Heart Of Natural
Apr 19, 2018 • 78 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
40 John Craven With BevNET & Project Nosh & Taste Radio, Grow Sustainable Sales With Expert Advice
Apr 17, 2018 • 55 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
39 Adam Brohimer & Tom Barnes, Organic Produce & Center-Store Organic Sales… Is There A Link?
Apr 17, 2018 • 61 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
38 Seth Goldman With Honest Tea & Beyond Meat, Mission Based Brand Success Stories
Apr 12, 2018 • 47 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
37 Lara Dickinson With OSC2 & Climate Collaborative, Shoppers Want Products They Can Feel Good About That Support A Healthier Planet
Apr 9, 2018 • 46 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
36 John Foraker With Once Upon A Farm, The Importance Of A Compelling Selling Story To Get Your Brand On Store Shelves
Apr 5, 2018 • 50 min
A compelling selling story is the key to every brand’s success. It is the key to getting your products on retailer’s shelves. It must include rich actionable insights about how your loyal consumers shop the category as well as fact-based recommendations
35 Chuck Muth With Beyond Meat, Sales Extend Beyond Retailer’s Shelves
Apr 3, 2018 • 43 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
34 Mike Cooke With Daiya Foods, Plant Based Growth Strategies
Mar 29, 2018 • 53 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
33 Justin Perkins With Care2 & OLOMOMO, Increase Brand Awareness & Social Activism With Digital Strategies
Mar 28, 2018 • 57 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
32 Phil Lempert The Supermarket Guru, Sage Wisdom
Mar 21, 2018 • 60 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
31 Creative Strategies For Brands That Drive Sales - Leveraging The Growth With Natural & Organic Products, Dan Lohman With Brand Secrets And Strategies
Mar 19, 2018 • 29 min
This episode’s FREE download Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT…
30 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need & Want, Dan Lohman With Brand Secrets And Strategies
Mar 14, 2018 • 27 min
This episode’s FREE downloadable Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN…
29 TURNKEY SALES STORY STRATEGIES, Dan Lohman With Brand Secrets And Strategies
Mar 6, 2018 • 11 min
This episode’s FREE downloadable Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN…
28 Connor Gillivan With FreeeUp, Driving Sales Without Distraction. How Making Time For Your Customers Is The Key To More Sales
Feb 28, 2018 • 33 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
27 Defining The Differences Between The Natural Organic & The Mainstream Shopper, Dan Lohman With Brand Secrets And Strategies
Feb 21, 2018 • 55 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
26 Bobby Umar With Raeallan, Story Telling Secrets, Brand Messaging Strategies To Amplify Your Brand
Feb 15, 2018 • 32 min
An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win at retail
25 The Cornerstone Of Every Successful Brand - Distribution What You Need To Know To Grow Sales, Dan Lohman With Brand Secrets And Strategies
Feb 7, 2018 • 16 min
This episode’s FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you…
24 The 10 Most Important Things Every Brand MUST Do To Be Successful, Dan Lohman With Brand Secrets And Strategies
Jan 28, 2018 • 19 min
This episode’s FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you…
23 Andrew Therrien With Big Orange Productions, Salesmanship 401 - In-Depth Sales Strategies Every Brand Must Use
Jan 17, 2018 • 62 min
This episode’s FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you…
22 Risa Schulman With Tap Root, Trust Begins With Ethical Claims You Can Proudly Stand Behind
Jan 10, 2018 • 43 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
21 Robert Craven With MegaFood, Shoppers Want Trust & Transparency - The Cornerstone Of The Natural Channel
Jan 3, 2018 • 32 min
This episode’s FREE downloadable guide Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most…
20 Reyna Bryan of Elk Packaging, Sustainable Packaging, What You Need To Know & How To Emphasize It In Your Brand Messaging
Dec 27, 2017 • 45 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
19 Promotional Effectiveness - The Rocket Fuel To Get Your Products Into The Hands Of More Shoppers!, Dan Lohman With Brand Secrets And Strategies
Dec 27, 2017 • 24 min
This episode’s FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you…
18 Jefferson Heatwole With Shenandoah Valley Organic, Discussing Local & Clean Label Growth Trends
Dec 13, 2017 • 36 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
17 The #1 Reason Most Brands Fail & How To Avoid This Fatal Mistake, Dan Lohman With Brand Secrets And Strategies
Dec 6, 2017 • 19 min
This episode’s FREE downloadable guide Ensure that shoppers can easily find your brand on a crowded shelf. Effective strategies to increase shopper engagement and drive sales. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Efficient Assortment…
16 Sarah Davidson & Joseph Tarnowski With ECRM, The Creative Strategy To Introduce Your Brand To Retailers
Nov 29, 2017 • 33 min
This episode’s FREE downloadable guide Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most…
15 Jeff Bezos - Whole Foods Magazine Person Of The Year Laurie Petersen, The Future Of Natural
Nov 22, 2017 • 42 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
14 Bryan Bootka, How To Maximize Sales With Brokers
Nov 22, 2017 • 45 min
This episode’s FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They’re what you…
13 Matt Aaron With Food Startups Podcast, Success Stories
Nov 15, 2017 • 38 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
12 John Pagliaro From Mexican Healthy Products, Selling Outside The Box In Alternative Markets
Nov 8, 2017 • 35 min
New customers and repeat sales are the lifeblood of every brand. New distribution is the easiest way to drive sustainable sales and alternatives markets sometimes come with less competition providing an opportunity for brands to grow sales and profits
11 Tim Joseph With Maple Hill Creamery, Sales Growth Strategies That Focus On Shopper Satisfaction
Nov 1, 2017 • 49 min
This episode’s FREE downloadable Your brand’s selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN…
10 Retail Horror Stores - Retail Pitfalls To Avoid, Dan Lohman With Brand Secrets And Strategies
Oct 30, 2017 • 21 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
9 Kelly Williams & Tom Dunn With FPK Resources, Your Brands First Impression - Packaging That Drives Sales
Oct 25, 2017 • 49 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
8 Joel Warady With Enjoy Life Foods, Brand Building Strategies That Work By Putting The Shopper First
Oct 18, 2017 • 35 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
7 Mat Brogie With Repsly, Effective Merchandising Strategies To Grow Sales & Shopper Loyalty
Oct 11, 2017 • 34 min
This episode’s FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising…
6 Bill Bishop With Brick Meets Click, Brand Strategies To Drive Sales At Retail
Oct 4, 2017 • 36 min
This episode’s FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.…
5 Top 10 Strategies To Build Sustainable Sales & Profits, Dan Lohman With Brand Secrets And Strategies
Sep 27, 2017 • 12 min
This episode’s FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.…
4 The Why - Why This Matters, Dan Lohman With Brand Secrets And Strategies
Sep 21, 2017 • 12 min
This episode’s FREE downloadable guide Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most…
3 Check List For Entrepreneurial Brands, Dan Lohman With Brand Secrets And Strategies
Sep 13, 2017 • 19 min
Learn key strategies to get your brand on the shelf and keep it there. Become an indispensable resource to retailers help them compete more effectively leveraging your brand. Attract more consumers with innovative strategies that put the shopper first.…
2 Strategies To Help Your Natural Organic Brand Stand Out On A Crowded Retailers Shelf, Dan Lohman With Brand Secrets And Strategies
Sep 12, 2017 • 20 min
This episode’s FREE downloadable guide Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most…
1 Introduction to Brand Secrets And Strategies Podcast, Dan Lohman With Brand Secrets And Strategies
Sep 12, 2017 • 10 min
This episode’s FREE downloadable guide Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most…