Build a business you love! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs what they really want: More Freedom, More Money, & More Impact.

The Most Important Skill An Entrepreneur Can Master (It’s NOT Sales!)
Apr 9 • 27 min
In this episode I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur…heck, as a human being! I’m also going to share with you some of the particular strategies and techniques that I have learned…
Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses
Apr 8 • 8 min
In this episode I share what I believe may be THE most important lesson I’ve learned about selling to small businesses: You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue). There are so many benefits to doing…
The #1 Factor Impacting Your Rate Of Profitable Growth
Jul 25, 2018 • 15 min
In this episode, I share what in my experience is the #1 factor impacting the rate of profitable growth at your business, particularly if you are running a service business of any type: Agencies, consultants, coaches, etc. This single factor may seem…
Entrepreneurs: Beware The ‘Sales Prevention Department’!
Jun 15, 2018 • 19 min
Entrepreneurs, beware the Sales Prevention Department! What is the Sales Prevention Department, you ask? It’s the stupid things happening at our business that are causing us to lose sales we should otherwise win. And EVERY business has a Sales Prevention…
How to Create a ‘Growth Operating System’ at Your Business
Jun 7, 2018 • 19 min
I’ve been fortunate to build multiple seven-figure, very fast growth business in a variety of industries. There is some luck that comes with that. However, one of my favorite sayings is ‘Hope is not a strategy’. I do everything I can to shift the odds in…
The 7 C’s of Success - These Have Been Super Helpful For Me
Jun 4, 2018 • 19 min
In this episode I share the 7 C’s of Success from the book The Art of Achievement by Tom Morris. This is a book I read years ago, but I found his 7 C’s to be so clarifying for me that I wrote them down in my personal development journal and I’ve referred…
You Don’t Need ‘MoonShot’ Growth! Do This Instead!
May 23, 2018 • 6 min
The businesses that seemingly go from $1 Million in revenue to $1 Billion in revenue overnight are the ones that get all of the attention from the media. Is that what you should be aiming for? Moonshot ideas and growth? I don’t think so. Here’s what you…
Evaluating Technology For Your Business
May 23, 2018 • 13 min
Technology has so much promise to improve our businesses and our lives, but it can also be a huge pain, expense, and distraction. How do you evaluate the technology to use at your business? When’s the right time to rip out that old platform you are using,…
Collaborate vs Hire
Apr 21, 2018 • 6 min
One of the incredible benefits of more people becoming entrepreneurs is that you can find more ways to work with them that are a win-win that don’t follow a traditional compensation model. Instead of hiring, find people that you can collaborate with. Not…
Revenue Fixes Almost All Problems
Apr 19, 2018 • 7 min
Everyone knows that small business that has a far better product or service than the market leader, and yet the national competitor is crushing them. Why? Because the small business doesn’t have the top line revenue to invest back into their business. A…
Entrepreneurs, Find Your People!
Apr 19, 2018 • 6 min
Being an entrepreneur can be a very lonely road, which makes it critical that you deliberately find the people that understand you, can support you, and that give you energy. The harsh reality is that may not be your spouse, your sibling, or even your…
The Experience Economy
Nov 6, 2017 • 4 min
We are in the Experience Economy. Customers are looking for more than just tangible benefits from businesses - they want an experience. I discuss two ways to bake experiences into how you do business
Four Stories for Growth
Nov 1, 2017 • 4 min
Stories are incredibly powerful and important for fueling growth. In this episode I share Four Critical Stories to Develop For Your Business.
Attention Arbitrage
Oct 23, 2017 • 4 min
We are all fighting for the attention of our customers. Attention Arbitrage means finding ways to procure that attention for less than market rates. Here’s a practical way to do that.
Overhead Absorbers
Oct 20, 2017 • 4 min
Certain processes in your business will rob your business of cash flow and growth. That’s when we look to introduce overhead absorbers to get some of that cash back! Here’s how.
How to Differentiate a Service
Oct 3, 2017 • 4 min
Most businesses are service businesses. Unfortunately most of them get stuck being too similar to other services they compete with. So how do you differentiate a service? Here are a few specific ideas
Ad stinks? Work on the service
Oct 1, 2017 • 3 min
This one is for you entrepreneurs running service businesses. I share ‘The Service Business Ad Writing Acid Test’ from Harry Beckwith’s excellent book ‘Selling the Invisible’. It’s a critical lesson!
Critical Moments of Truth
Sep 29, 2017 • 4 min
Every product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up
Celebrate Your Differentiation
Sep 25, 2017 • 4 min
The key to an effective business strategy is differentiation. But being different isn’t enough, you need to celebrate where you differentiate at every possible turn so your customers never forget.
Focus on the Process!
Sep 20, 2017 • 4 min
Every entrepreneur has top-line revenue goals, but most don’t have enough focus on the process of how they’ll achieve those goals. Here’s how to create a growth plan with a focus on the process.
A Great Strategy Has 3 Things
Sep 18, 2017 • 4 min
Strategy can often seem like a distant concept to startup entrepreneurs, but it shouldn’t be. A great strategy is critical to success! Here are the three things a great strategy must have.
Spend MORE to get customers!
Sep 7, 2017 • 4 min
Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?
Do Things That Don’t Scale
Sep 5, 2017 • 4 min
Early in the founding of any new business or idea, its critical that you do things that don’t scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth.
Turn Expenses Into Profits
Sep 3, 2017 • 4 min
Smart businesses look for ways to turn their expenses into profits, sometimes creating huge new opportunities along the way.
Leverage Channels for Growth
Sep 1, 2017 • 4 min
Channels are anyone or anything that has already gathered your ideal audience and will give you access to them. They are key to explosive growth!
Be 1, 2 or 3 or get out!
Aug 31, 2017 • 4 min
If you aren’t in the top three in business, you are left with the scraps! You must define a new category and win it!
Have an ‘Uncommon Offer’
Aug 30, 2017 • 4 min
Tangible benefits + Uncommon Offering