Behind The Membership with Callie Willows

Behind The Membership with Callie Willows

www.themembershipguys.com/behind-the-membership
Real people, real stories, real memberships


Doubling Your Member Base During a Pandemic with Katie Wardrobe
Oct 7 • 58 min
Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership. Midnight Music has been running for 4 years now and while it has always been successful,…
Creating a High Level Coaching Membership with Coach Pamela Mitchell
Sep 30 • 54 min
Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership…
Setting Ambitious Goals for Your Membership with John Michaloudis
Sep 23 • 48 min
John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership. John started his membership just two years ago after growing tired of running course launches, and with 1600…
Creating a Custom Web App for Your Members with Marisha Mets
Sep 16 • 42 min
Marisha Mets from SLP Now (http://slpnow.com/), a membership for speech language practitioners, is this week’s guest on Behind the Membership. SLP Now has been running for over four years and over that time has evolved from a simple membership to a full…
Adding a Membership to a Successful Manufacturing Business with Felicia Lo
Sep 9 • 48 min
Felicia Lo from School of Sweet Georgia, (http://schoolofsweetgeorgia.com) a membership site for fibre artists, is this week’s guest on Behind the Membership. Felicia first started her blog way back in 2004 and her physical business manufacturing…
Staying Consistent as a One-Man Band with Warwick Brown
Sep 2 • 48 min
On this episode Callie is talking with Warwick Brown who runs the KAM Club, a membership site for key account managers which has been running for about nine months. In this episode, hear all about how Warwick came to start the KAM Club and how he utilised…
Fighting Through a Crisis of Confidence with Trish Blackwell
Aug 26 • 50 min
Trish Blackwell, a confidence coach and creator of the College of Confidence is our guest for this episode of Behind the Membership. Funnily enough, Trish’s biggest challenge with her membership initially was actually having the confidence in her ideas…
Facilitating Change Through Difficult Conversations with Carole Copeland Thomas
Aug 19 • 52 min
Carole Copeland Thomas, a diversity and inclusion expert, is talking all about her membership the Multicultural Symposium Series in today’s episode of Behind the Membership. Carole’s online membership actually evolved from her long running annual…
The Quest for a Sticky Membership with George Reid
Aug 12 • 48 min
On this episode of Behind the Memberhip, George Reid is talking all about his membership site for Amazon based businesses, the LaunchPod Academy. George started the membership 15 months ago after originally working for Amazon in the UK and then creating…
Launching Quickly in a Global Crisis with Caryn Liles
Aug 5 • 45 min
My guest today is Caryn Liles from the Centre of Canine Education. And while her membership is only a few months old, I really wanted to share her experience with listeners to show what’s possible with memberships even when you have to launch quickly and…
Aligning Your Members to Your Vision with Steve Pavlina
Jul 29 • 61 min
Today’s guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club. Steve actually has a bit of a different membership model to most you’ll hear on this podcast, offering a 12-month…
More Time, More Freedom, More Income with Warren McPherson
Jul 22 • 58 min
Warren McPherson from Piano Lesson with Warren (https://pianolessonwithwarren.com/) joins Callie for episode 1 of Behind the Membership Season 4. Warren’s membership focuses entirely on teaching people how to play gospel piano, and he transitioned to a…
Building a Legacy by Creating a Membership with Chris Ducker
Aug 14, 2019 • 47 min
Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy. Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here…
The Accidental Membership that Became a Six Figure Success with Caylee Grey
Aug 7, 2019 • 39 min
“Fairy art mother” Caylee Grey joins Callie on this episode of Behind the Membership to talk all about her art journaling membership, Get Messy Art. Caylee’s membership journey is actually a little different to most, as the membership was started…
Reducing Stress and Creating a Membership You Love with Deborah Engelmajer
Jul 31, 2019 • 42 min
In this episode of Behind the Membership, Deborah Engelmajer discusses her membership site for makers and handmade businesses, Tizzit HQ. Deborah’s membership is just eight months old, but already a six figure a year business. Deborah shares how she…
From Overworked CPA to Successful Guitar Membership with John Hatcher
Jul 24, 2019 • 41 min
John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership. John was previously a CPA and tax accountant working 60 to 80 hours a week, but since having his membership he has been able to quit his job and…
Experimenting with Closing the Doors to her Membership with Varvara Lyalyagina
Jul 17, 2019 • 50 min
Varvara Lyalyagina from Start Blog Up joins Callie Willows for this episode of Behind the Membership to talk all about her membership for Russian speaking entrepreneurs, The Studio. In this episode Varvara’s talking about how she is succeeding with her…
Moving to an Evergreen Membership Model with Jodie Clarke
Jul 10, 2019 • 52 min
Jodie Clarke from The Empowered Educator joins Callie for this episode of Behind the Membership. While Jodie’s membership is only just a year old she has already surpassed her member goals and even managed to retire her partner from his job, which has had…
Fitting a Membership to Your Lifestyle with Chris Marr
Jul 3, 2019 • 43 min
Chris Marr from the Content Marketing Academy (also known as CMA) joins Callie Willows for this episode of Behind the Membership. Chris launched his membership in 2015 after running a six month in person masterclass and it’s now a major focus of his…
Building a Thriving Member Community with Melissa West
Jun 26, 2019 • 55 min
n this episode of Behind the Membership Callie Willows talks with Dr. Melissa West all about her longstanding yoga membership. Melissa has had her membership for nearly eight years now and here she shares how she went from burnout teaching in-person…
Connecting One to One with Potential Members with Louise Brogan
Jun 19, 2019 • 39 min
Louise Brogan from Social Bee Academy joins Callie for this episode of Behind the Membership. Louise has run the Social Bee Academy alongside her business Social Bee NI for around 18 months now and in this episode Louise shares what’s been working for her…
Going the Extra Mile for Your Members with Mike Collins
Jun 12, 2019 • 54 min
In today’s episode of Behind the Membership Callie is joined by Mike Collins from The Green Room. Mike runs his membership site alongside his wife Carina, and over the five years and thousands of members that they’ve had, they’ve crafted an amazing…
Conquering Multiple Markets with Jared Falk
Jul 29, 2018 • 55 min
Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership. Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site,…
Learning to Love the Membership Model with Kim Jimenez
Jul 22, 2018 • 64 min
In this episode of Behind the Membership, Callie is talking with Kim Jimenez from The Business Lounge (https://kimberlyannjimenez.com/), a membership site for online business owners. Kim has had her membership for nearly two years now, and in this episode…
A Member a Day Without Marketing with Nigel Moore
Jul 15, 2018 • 44 min
In this episode of Behind the Membership Callis is talking with Nigel Moore all about his membership site, The Tech Tribe. Nigel places a high emphasis on providing excellent service for his members, including offering all members a personal coaching call…
Cultivating a Membership Community with Terra Dawn
Jul 8, 2018 • 46 min
In today’s episode of Behind the Membership Callie talks with Terra Dawn from Uncork Your Dork and the Wham! Bam! Business Plan! Terra’s had her membership for over a year now and in this episode they’re talking about why she initially moved from…
Low Cost and High Volume with Mark Warner
Jul 1, 2018 • 38 min
In this episode of Behind the Membership Callie talks with Mark Warner about his membership site for teachers, Teaching Packs. Mark has a very different model to most membership site owners, offering only a very low cost non-recurring annual membership.…
Hiring as You Grow with Tim Topham
Jun 17, 2018 • 52 min
In this episode of Behind the Membership, Callie talks with Tim Topham from TimTopham.com (https://timtopham.com/), whose membership site is all about helping piano teachers to improve both their creative skills and their teaching businesses. Tim’s had…
Success in a Crowded Niche with Scott Baptie
Jun 10, 2018 • 43 min
In this episode of Behind the Membership Callie talks with Scott Baptie from Food for Fitness about his new membership site, The Food for Fitness Inner Circle. While Scott’s membership site has only been open for a few months, he already has a few hundred…
Removing the Barriers to Membership Sales with Kim Bultsma
Jun 3, 2018 • 50 min
On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content. (https://acupofcontent.com/) Kim and I talk niching down, running completely free trials to attract new members,…
Highs and Lows of a Closed Door Model with Brandon Vogt
May 27, 2018 • 59 min
In this episode of behind the membership, I’m talking with Brandon Vogt from Claritas U about how he’s achieved success with his membership site for Catholics who want to get clear on their faith. Brandon has managed to create and run this six figure…
Creating a Successful Membership Ecosystem with Janet Murray
May 21, 2018 • 54 min
In this episode of Behind the Membership I’m talking with Janet Murray, PR and marketing strategist and owner of The Studio membership. Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different…
Building a 7 Figure Bass Empire with Scott Devine
May 14, 2018 • 59 min
I’m kicking off season two of Behind the Membership with a very special guest, the one and only Scott Devine from Scott’s Bass Lessons. Now, Scott was actually a client of ours for many years, the very last client we stopped working with in fact. And we…
Growing Through Collaboration with Laura Robinson
Oct 18, 2017 • 43 min
Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1. The Worditude Club is still in it’s first year and Laura talks with us about how the membership has already changed and evolved in that time,…
Running a “Limited Lifecycle” Membership with Lisa League
Oct 11, 2017 • 39 min
Lisa League from QPractice is today’s guest on episode 9 of Behind the Membership with Callie Willows. QPractice has been running for 4 years and focuses on helping interior designers to pass their professional exams, which means that the membership is…
Achieving Success in a Small Niche with Shannon Rogers
Oct 4, 2017 • 67 min
Shannon Rogers from The Hand Tool School (https://www.handtoolschool.net/) joins Callie on episode 8 of the Behind the Membership podcast. The Hand Tool School has been up and running for 7 years now offering standalone courses (Semesters), and the…
Experimenting Your Way to Success with Holly Gillen
Sep 27, 2017 • 35 min
Holly Gillen from Business Cinema Academy and Holly G Studios is joining Callie on this episode of Behind the Membership. Holly has been running her membership alongside her video production business for 15 months now, after trying lots of other business…
Building a “Non Guru” Membership with Christopher Sutton
Sep 20, 2017 • 61 min
Christopher Sutton from Musical U joins Callie on episode 6 of Behind the Membership. Christopher has run his business for 8 years now, with his membership site being the predominant offering since 2015. Christopher places a lot of emphasis on user…
Attracting Ideal Members with Julie Christie
Sep 13, 2017 • 45 min
Julie Christie from Togs in Business joins Callie on this week’s episode of Behind the Membership. Julie’s membership is less than a year old, and Julie shares some great insights into the first 6 months of her membership and how important narrowing down…
Making the Leap from Products to Membership with John Tuggle
Sep 6, 2017 • 61 min
John Tuggle from Learning Guitar Now joins me on this weeks episode of Behind the Membership. Learning Guitar Now has been around for over 10 years now, starting out selling books, DVDs and standalone courses before adding a membership offering into the…
Thinking Outside the Box with Avalon Yarnes
Aug 30, 2017 • 35 min
Avalon Yarnes from Avalon Cakes School is joining me on today’s episode of Behind the Membership. One of the things Avalon shares is how she went all in on her membership right from the start, taking a leap of faith that it would be the right choice…
Pivoting Your Membership with Colin Gray
Aug 30, 2017 • 43 min
Joining me today on Behind the Membership is Colin Gray from The Podcast Host. Colin talks about his experiences of pivoting his membership when his original plan didn’t quite work out, and why he thinks it didn’t work in the first place. We also discuss…
Idea to Launch in 2 weeks with Stacey Harris
Aug 30, 2017 • 46 min
Stacey Harris is joining me in the very first episode of Behind the Membership to discuss her site, Hit the Mic Backstage. We delve into Stacey’s membership journey so far, including how she created her membership in just 2 weeks, positioning her…
Introduction to Behind The Membership
Aug 16, 2017 • 3 min
An introduction to Behind The Membership with Callie Willows: where the idea came from, why we’re doing it and an overview of what to expect in the coming season as Callie sits down for frank, no-fluff conversations with membership site owners.