The Paperclip Podcast

The Paperclip Podcast

www.bsda.com.au
Discussing all things digital marketing with a specific interest in Google & Facebook. Tips, tricks, guests, and more. #PaperclipPodcast


S2 E1 - Google Ads Growth and Shannon O’Brien
Feb 14 • 55 min
It is my absolute pleasure to kick off Season 2 of The Paperclip Podcast by introducing Shannon O’Brien from The Pyjama Foundation -www.thepyjamafoundation.com - Shannon shares her story of starting at McDonald’s, to travelling overseas and discovering…
Episode 14 - Authentic vs Inauthentic and Dale Wyatt
Aug 22, 2018 • 53 min
It is my absolute pleasure to introduce Dale Wyatt from Nova Business Services - www.novabk.com.au - Dale shares his story of starting as an underage employee in the family supermarket business, to discovering his dream of having a door with his name on…
Episode 13 - Fundamentals and Jeremy Dart
Aug 21, 2018 • 75 min
It is my absolute pleasure to introduce Jeremy Dart from DB Bookbinders - www.dbbookbinders.com.au - Jeremy shares his story of training and becoming a chef and then his transition into the family business of bookbinding. This is an intimate look inside…
Episode 12 - Facebook Business Pages and Marion King
Aug 6, 2018 • 56 min
It is my pleasure to introduce, Marion King from Conocer Consulting. With one of the most intriguing backgrounds of any of our guests, Marion spent five years as a Parliamentary Librarian and 16 years with Holmesglen managing a staff of 24 across three…
Episode 11 - LinkedIn Creating Connections and Julie Pearce
Aug 1, 2018 • 70 min
It is my pleasure to introduce, Julie Pearce from Content Services Melbourne. Gary Vaynerchuk is great at reminding us that content is king and so it was only a matter of time before I was fortunate enough to have a content expert on the show.…
Episode 10 - Creating Killer Content and Louise Thomson
Jul 24, 2018 • 69 min
An intimate look inside a local business as we discuss their journey, marketing, advertising, and tips and tricks to help you and your business. We kick off the show with our Top 5 free pieces of software that you can use to create killer content. Our…
Episode 9 - Linking Up With LinkedIn and Lisa from Cakes by Lisa
Jul 18, 2018 • 43 min
We kick off the show with the Top 5 reasons you need to spend more time on LinkedIn. Our very special guest of the show is teacher turned cake decorator and owner of Cakes by Lisa, Lisa McIntosh. We discuss her journey from food technology teacher and…
Episode 8 - Why Email Matters and Cameron from Finance Cam
Jul 10, 2018 • 33 min
We drop 10 points on why email marketing is important and why it still matters. The very special guest of the show is entrepreneur and founder of commercial finance business Finance Cam, Cameron Lees. We discuss his entrepreneurial rise from a teenager…
Episode 7 - Facebook Promotions and Blake from Yelowmarket
Jul 3, 2018 • 30 min
We talk Facebook Promotions and how a large percentage of businesses are breaking the Facebook T&C’s without realising it, what the impact could be, and how to run promotions the right way. Our very special guest is Blake Lawrence, CEO of Yelowmarket and…
Episode 6 - Facebook Events and Marshall from Passel
Jun 27, 2018 • 52 min
In episode 6 of The Paperclip Podcast we discuss Facebook Events and the various ways small businesses can use events to engage and grow their audience. We also speak with Marshall Hughes, one of the guys from Passel, about business, startup life, and…
Making Something Old, New Again
Jun 27, 2018 • 3 min
Exciting changes coming to The Paperclip Podcast. We’re bringing guests!
Get that fake stuff outta here
Jan 26, 2018 • 1 min
Engaging people on Facebook is fantastic and fun when it’s done well and there’s loads of fun ways to do it well. Don’t be sucked in to the #engagebait way of doing things. Make sure your ads don’t breach the Facebook terms and conditions of competitions…
Facebook Page Video Headers
Nov 22, 2017 • 2 min
The best ways to utilise Facebook’s page video headers feature to promote your business and brand.
Why is having a CRM important?
Nov 20, 2017 • 1 min
Keep important client/customer information up to date and always accessible. You can also export the contact information to be able to keep your clients/customers up to date and feeling loved.
Introduction & Purpose
Aug 18, 2017 • 0 min
Tips & Tricks of Digital Marketing