Website Marketing with Von

Website Marketing with Von
I break down marketing concepts and related topics into digestible morsels. Need help with your marketing? Let’s talk: Support this podcast:

Utilizing reference groups in your marketing
Sep 22, 2018 • 4 min
A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast —- Support this podcast:
Consumer behavior differences between developed and developing countries
Sep 17, 2018 • 6 min
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries. —- Support this podcast:
The Emotional Connection: Swaying Emotions to buy.
Sep 14, 2018 • 10 min
Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service. —- Support this podcast:
Starting a podcast is easy. Here is how!
Jul 24, 2018 • 8 min
Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor —- Support this podcast:
What is guerrilla marketing and how can you use it?
Jul 15, 2018 • 5 min
Guerrilla marketing puts your message right in touch with the consumers of your product or service. —- Support this podcast:
What is the mere exposure effect in marketing?
Jul 14, 2018 • 4 min
What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions. —- Support this podcast:
The 4 types of media we consume.
Jul 14, 2018 • 4 min
The 4 types of media we consume and the vital role they play in our day-to-day life and interactions. —- Support this podcast:
Using Squarespace or building your own website.
Jun 25, 2018 • 7 min
Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here. —- Support this podcast:…
The difference between a domain and a host.
Jun 25, 2018 • 2 min
Domains and hosting environments are what becomes necessary when you are building your website. We talk about what those two are. —- Support this podcast:
PPC mistakes you’re probably making in your campaigns
May 30, 2018 • 15 min
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC…
GDPR compliance date & companies affected
Apr 5, 2018 • 1 min
Companies must be able to show GDPR compliance by May 25, 2018. —- Support this podcast:
What types of privacy data does the GDPR protect?
Apr 4, 2018 • 1 min
The GDPR covers a lot of the identifying information which companies like Facebook and Google use to identify you. —- Support this podcast:
Why does the GDPR exist?
Apr 4, 2018 • 3 min
Public concern over privacy is the short answer to that question. —- Support this podcast:
General Data Protection Regulation [GDPR]
Apr 4, 2018 • 8 min
GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. —- Support this podcast:
How we become creative, open-minded and community oriented.
Mar 9, 2018 • 5 min
The more we are exposed to various storylines, and various narratives, the better we can create new storylines and the new narratives —- Support this podcast:
Differentiating between Paid, Earned, Owned, & Shared Media
Feb 28, 2018 • 7 min
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different…
Video marketing 2018
Jan 4, 2018 • 2 min
Effective ways of using video marketing for your products and services in 2018. Video catapults your messaging to the 21st-century, engaging both the eyes and ears of your customer base. —- Support this podcast:
Facebook boosted post?
Dec 30, 2017 • 1 min
What is a Facebook boosted post? How do you ensure that more than a few people actually see the post that you post on your Facebook page? —- Support this podcast:
Cognitive bias in social media
Dec 21, 2017 • 2 min
Using cognitive bias to improve your social media postings and marketing. #CognitiveBias —- Support this podcast:
Website security
Nov 13, 2017 • 2 min
We’ve heard of many large companies getting hacked, and the repercussions are severe because you basically lose business. As a small business you need to stay on top of this, and stay proactive let’s talk about it on this podcast #WebsiteSecurity —-…
Marketing to get clients
Nov 3, 2017 • 2 min
The more you know as a business owner the better your results will be when you are marketing your products and or services. And when you start hiring someone to manage your marketing it’s always good to know exactly what metrics you should be focused on.…
Selling vs Marketing
Oct 29, 2017 • 1 min
What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling —- Support this podcast:
Small business cyber attacks
Oct 23, 2017 • 1 min
Tips to protect your company website from cyber hackers. Protection is important today so take the steps necessary to ensure your business and customer data is not affected —- Support this podcast:
What is the CDN #CDN
Oct 14, 2017 • 1 min
A CDN makes your website faster by distributing your website across multiple servers so that it can serve it to visitors quickly —- Support this podcast:
Close more B2B sales leads
Oct 6, 2017 • 1 min
Part of your job as a marketer is to help generate more closings for your salespeople. Here are 3 tips to close more B2B sales leads. —- Support this podcast:
Lies About Entrepreneurship
Aug 23, 2017 • 1 min
The biggest lies people told me about entrepreneurship —- Support this podcast:
Adding value for clients
Aug 14, 2017 • 0 min
How can I add value for my clients and my customers? This is an important question that gives you the tools to go to the next step with your business. —- Support this podcast:
Building a positive mindset
Aug 3, 2017 • 1 min
Building a positive mindset that will help you stand out them succeed at anything in life. Make these your habits right now. —- Support this podcast:
Research for small business.
Jul 30, 2017 • 1 min
Market research for small and growing businesses. These are questions that help you differentiate your business for yourself and for your customers —- Support this podcast:
Optimizing your presence
Jul 19, 2017 • 1 min
By understanding who your target audience is and where they spend their time, you can attack those platforms and build an organic presence —- Support this podcast:
What is remarketing?
Jul 19, 2017 • 0 min
Remarketing is a way to target ads to people who have already come to your website in the past. —- Support this podcast:
Optimize for the broad web.
Jul 19, 2017 • 1 min
Today search optimization is about optimizing for the web not just for Google. Consider that YouTube, Amazon, yelp etc. are all search engine that we need to optimize for. —- Support this podcast:
What is the Facebook pixel?
Jul 18, 2017 • 1 min
When you advertise on Facebook you are able to integrate a feature called the Facebook pixel which allows you to track and gather information on the people interacting with your ad —- Support this podcast:
Your website and Social Media
Jul 17, 2017 • 1 min
Your website and social media profiles: what is the relationship? #socialMedia —- Support this podcast: