The Niching Compass

The Niching Compass
A new approach to niching for coaches

A Mini Rant: You don’t need to master FB Marketing to start coaching
Aug 12 • 2 min
Please share this episode with every coach you know. xo A. PS - be sure to check out Misfit to Maverick and get on the early bird list! Click here to learn more. —- Send in a voice message:
Coaching vs. Everything But Coaching (EBC)
Aug 10 • 9 min
Are you spending most of your time Coaching or in the land of Everything But Coaching (EBC)? In today’s episode I aim to flip the script and invite you to give a good look at what part of your work you’re giving the most attention to. Send me your…
Want to reach your ideal clients? Use Coffee Talk instead of Coach Speak.
Aug 1 • 6 min
I see amazing coaches describing their work using coach speak all the time. I think every coach has done this, myself included. The way to reach your people, though, is to use THEIR words (coffee talk speak!), not yours. Want to learn more about the…
Interview with Niching Compass alumni Penny Gambill!
Jul 20 • 35 min
Coach Penny Gambill joins me today to talk about her work supporting women who are ready to reclaim control over their lingering drinking habits and reach their health goals. She shares not only the various ways understanding her YouMap helped her build…
A microepisode - Stop Asking Coaches for Feedback
Jul 9 • 1 min
Want to know if your copy is clear? If your program makes sense? Stop asking your fellow coaches and ask your audience instead. (unless coaches are your audience!) —- Send in a voice message:
The Conversation Project —- a total gamechanger.
Jul 8 • 8 min
Unless coaches are your target market, stop asking them what they think of your offfer/website/freebie. Ask the people that you want to help DIRECTLY. A Conversation Project will give you help you do this. I challenge you to have 30 coaching conversations…
5 Tips (not rules!) for Coaching Discovery Calls
Jun 22 • 11 min
Sharing a bit of my philosophy and approach to Discovery Calls through 5 “tips”. This is by no means a rulebook or set of steps for everyone to follow - take what feels right, leave on the table what you know isn’t meant for you. 1. Explore Fit 2. Be of…
Clearing out a financial systems roadblock: An Interview with STEM Career Coach Itzamarie Chevere Torres
Jun 18 • 24 min
What if the one thing you think is holding you back from taking action in your coaching work could be cleared up by committing to just a few simple mico-actions? Itzamarie Chevere Torres shares her story about how a year+ long roadblock was cleared out in…
What I mean by “align to your work preferences”
May 29 • 8 min
In today’s episode I give a quick overview of what I mean by “work preferences” and why they’re so important to know and be intentional about when crafting your coaching practice. To receive invites to the upcoming free classes be sure to sign up at…
Sunday MicroEpisode - Coach in a Hoodie, my symbol of rebellion
May 24 • 3 min
What’s your metaphorical “hoodie”? Let me know: #coachinahoodie —- Send in a voice message:
Their Map is the right fit for how THEY like to work. But what about how YOU like to work?
May 13 • 8 min
The more I listen to other teachers try to tell you how to build a coaching practice, the more I realize, “but that’s just the right way for how THEY like to work - it won’t be a fit for everyone!!” I hope today’s episode helps you relax a bit in to the…
An Interview with coach and Unschooling Diabetes founder (and Niching Compass alum!) Jill Rosenau
May 8 • 30 min
Jill Rosenau, founder of Unschooling Diabetes and coach at, joins me today for a an awesome conversation about how she’s grown as a coach since her certification, the amazing work she’s doing in her current coaching project, and…
Is your dream client more motivated by LEAVING or GOING?
May 1 • 8 min
As part of your next Coaching Project it may help to think about WHO you’d like to work with (for now!). Today’s episode invites you to consider whether your dream clients are more motivated by LEAVING or GOING. links mentioned: —-…
Coaching Projects and Sourdough
Apr 19 • 10 min
The answer to coaching stuckness and overwhelm is Coaching Projects —- I am a master of them and am here to help YOU design and get started on your own! Plus a quick note about what it all has to do with sourdough bread baking. Links mentioned:…
You already know your next client
Apr 9 • 1 min
You don’t need to find anyone new. —- Send in a voice message:
Your Coaching Highway vs a Coaching Project
Apr 7 • 10 min
There’s your coaching practice over the long term and there are the Coaching Projects you can take action on — for now. Where are you spending your time? —- Send in a voice message:
Microepisode — The power of Date. Time. Place.
Apr 1 • 1 min
One of my favorite ways to get in to action, and help YOU take action in your coaching practice. (PS: I’ve got a date/time/place of my own. Check it out here: Email me YOURS at —- Send…
Micro-episode: Look for a PERSON, not PEOPLE.
Mar 31 • 1 min
A <2 min episode on shifting your thinking from the many to the ONE. Email me your lists: And you’re invited to my next free class if you’re free!! How to Not be a Coaching Clone —> —- Send in…
The Hammer and the Treehouse: i.e., your clients might not want what you’ve been trying to sell them.
Mar 30 • 10 min
In today’s episode I’m sharing a simple metaphor that has helped both me and my fellow coaches get more clear about how to describe our work in a way makes sense to our dream clients. I share the difference between Coach Speak and Coffee Speak and invite…
Your Coaching Party
Mar 19 • 11 min
1. Design a coaching party YOU’re excited about 2. Don’t just tell people about the party. Invite them. IG: @allegrator email: Niching Compass: —- Send in a voice message:…
Coronavirus, Gov. Andrew Cuomo, Strengths, and what all of it has to do with your coaching.
Mar 17 • 12 min
The article below, inspiration for today’s episode, is the perfect illustration of how your Strengths can SHINE when in the right environment. What would your coaching practice need to look and feel like so you could SOAR?…
on NOT being a coaching clone || i.e. you can go your own way
Mar 6 • 9 min
This episode is for any coach out there who needs a bit of a pep talk and who may be tired of going down paths that simply aren’t the right fit. Do not worry: There is no one right to build a practice or be a coach, but there is a right way for YOU.…
The You, Who, and How of being a Coach
Feb 28 • 10 min
I think if you can figure out some combo of You, Who and How you’re on your way to growing your practice. And if your Who and your How are still a work in progress, knowing and shining a light on who YOU are as a human and a coach is totally accessible,…
Uncovering Your Coaching Identity
Feb 18 • 10 min
Your coaching identity is uncovered by focusing on two simple things: Self-awareness around how you like to work and direct, pure coaching experience. This is where the rubber meets the road. Learn more in today’s episode! Mondays at Noon:…
How Knowing (and Embracing!) Your Strengths Improves your Coaching and your Coaching Practice
Feb 6 • 14 min
Identifying and embracing your Strengths is a game changer when it comes to building your coaching practice and defining HOW you show up in your work. In today’s episode I cover Why knowing your Strengths is so important, How to find out what they are,…
A simple way to build your coaching practice: Ask One Person One Question at a Time
Feb 2 • 10 min
In this episode I share one of the simplest ways to build your coaching practice: “ask one person one question at a time.” —- Send in a voice message:
The Many Hats a Coach Can Wear
Jan 27 • 11 min
In today’s episode I share TEN hats that a coach can wear with hopes it helps you clarify the work you do with and for your clients! —- Send in a voice message:
What’s MISSING from the definition of “niche” for coaches
Jan 15 • 11 min
Your unique role in this wide landscape of coaching is as much about who you are and HOW you do your work as it is about who you want to help. In today’s episode I share what I believe are some missing pieces of the definition of “niche” for coaches and…
The Coaching Landscape
Jan 12 • 10 min
It can feel like Pandora’s box, all of the different options we have as coaches to deliver our work and grow our practice. How do we navigate this landscape ahead of us? —- Send in a voice message:
The Niching Compass, and my Beef with Niche!
Jan 7 • 10 min
Our current definition of “niche” is not serving us, fellow coaches! Here’s why. (also - a new name. Again. Yay evolution!) —- Send in a voice message:
Paving a two lane highway through the Wild West of coaching
Dec 31, 2019 • 9 min
It can sometimes feel like being a coach and building a practice is like being in the Wild West - so many options, so much potential, and high chance of struggling with overwhelm or going down paths that end up being a misfit. Through it all we’re paving…
The Simplest Way to Build a Coaching Practice
Dec 23, 2019 • 8 min
In chapter 3 of The Coaching Gap I share my point of view on the simplest way to create a client and stay in the work, as well as what I believe gets in the way. —- Send in a voice message:
The Coaching Pyramid
Dec 19, 2019 • 12 min
In this episode I break down the idea of being a coach and building a coaching practice in to three (with a bonus fourth!) digestible parts. —- Send in a voice message:
Introducing: The Coaching Gap
Dec 17, 2019 • 5 min
Exploring the space between coaching certification and building a coaching practice. To learn more about YouMap for New Coaches visit: —- Send in a voice message:
YouMap - who’s it for and how can it help??
Sep 26, 2019 • 8 min
Today I share a bit more about YouMap and answer some common questions. To learn more visit: —- Send in a voice message:
How my YouMap is informing my coaching - Strengths
Sep 19, 2019 • 16 min
Doing a bit of thought processing this morning. Had a strong insight this morning about how my Adaptability and Activator strengths inform my coaching and resonate with ideal clients. —- Send in a voice message:
Ep 6: if you’re willing to feel you can do anything you want
Aug 7, 2019 • 7 min
So often we hold back from doing what we want because we’re not willing to feel the feeling that could come with it. What if you were willing? —- Send in a voice message:
Ep 5: Q & A
Aug 5, 2019 • 2 min
An answer to a listener’s question about the CTFAR model —- Send in a voice message:
EP 4: Curiosity
Jul 9, 2019 • 3 min
Whatever is going on in your life it’s so much more fun to examine it from a place of curiosity. —- Send in a voice message:
EP 3: awareness
Jun 27, 2019 • 9 min
Awareness. Another one of those ideas that means different things to different people. This is my take. I think awareness is the key to growth and change — AND it can be a tough skill to practice. —- Send in a voice message:…
Jun 26, 2019 • 10 min
In this episode I’m excited to share the OG tool I learned that catapulted me in to the world of self inquiry and coaching: CTFAR. —- Send in a voice message:
Welcome to The Coaching Apothecary!
Jun 25, 2019 • 3 min
Hey there. So happy to have you here. I’m Allegra, a coach who loves to help people build self-awareness and take creative action. In this episode I tell you a bit more about my work and what you can expect from the show. I’m excited to share my most…