Brand On! With Brandon Uttley

Brand On! With Brandon Uttley

www.goforlaunch.io
Tips, tools and insights on branding, digital marketing, entrepreneurship and more from Brandon Uttley of Go For Launch.


Last Episode of Brand On—I’m Moving to the Go For Launch Podcast
Jun 17 • 2 min
Hello, loyal listeners, this is Brandon Uttley. And today I want to thank you for listening to the Brand On podcast. It’s time for me to retire this podcast and focus my efforts on my other, better-known podcast — Go For Launch. I’m in the process of…
How to Cope From Working at Home
May 29 • 14 min
Working from seems idyllic but it presents its own challenges, even for the most introverted type of person. And especially during the global pandemic! Here are 25 tips to make the most of working from home. 1. Rise and shine! Pick a regular time to get…
5 Things to Improve Your LinkedIn Profile
May 21 • 8 min
In today’s episode, I provide 5 tips to improve your LinkedIn profile. These are excerpted from my new product, LinkedIMPROVED, an interactive checklist, course and coaching to help you dramatically improve your LinkedIn presence. I mistakenly say there…
Anchor Adds New Feature to Convert Videos Into Audio Podcasts
May 15 • 1 min
Anchor has added a new feature that let’s you upload the audio from a video session—such as a Zoom or Skype call—and convert it into a podcast episode.
Two Tools for Discovering Emerging Trends Online
May 8 • 1 min
In this segment, I discuss two new tools for discovering and researching emerging trends: Treendly and Exploding Topics.
Create a Free Landing Page for Your Zoom Events with ZMURL
Apr 13 • 1 min
If you set up Zoom video conferences, you know the invitations are pretty boring! Zmurl.com aims to fix that, by letting you create beautiful landing pages for your Zoom events. You can even use Zmurl to prevent Zoombombers from getting in and ruining…
YAC—A good audio tool for remote work collaboration
Apr 3 • 2 min
Today I talk about Yac, a good tool for remote working. Yac let’s you asynchronously communicate with one or more teammates. Using their desktop or mobile apps, you essentially click a button and leave voice messages back and forth. It’s a little bit like…
Interview with RemoteHQ Founder and CEO Waikit Lau
Mar 25 • 25 min
I interviewed Waikit Lau, founder and CEO of RemoteHQ. To get the most out of this, watch our video recording at https://uttley.in/remotehq-video. RemoteHQ is an innovative online collaboration tool that combines video conferencing, shared browsing,…
Interview with Matt Barnett, CEO of Bonjoro.com
Mar 17 • 27 min
On today’s Brand On podcast, I had the pleasure of speaking with Matt Barnett, the founder and Papa Bear (aka, CEO) of Bonjoro.com. Bonjoro is an app for sending individual personalized videos to welcome and onboard new customers and clients and provide…
This Stealthy Tool Will Increase Your LinkedIn Engagement
Feb 18 • 3 min
If you struggle to get engagement on LinkedIn with your posts, I encourage you to check out the tool that I talk about in this episode. It’s called Lempod at https://lempod.com.
Before You Share Links Online, Do This
Feb 5 • 7 min
Most of us share a lot of links these days. Whether we are emailing or texting someone a link, sharing on social media or putting a link in a blog post or whitepaper—links are pretty ubiquitous. But many people don’t stop to think about the wasted…
Press releases are increasingly ineffective
Jan 23 • 3 min
Press releases are not only expensive, but they are increasingly ineffective. Learn more effective techniques on how to distribute news of value from your company or organization.
Do Marketing and Sales The Hard Way—Or Scale Your Efforts
Jan 15 • 2 min
Lots of people still do marketing and “lead generation” the hard way—surfing Google endlessly, poking around company websites looking for contact information, trying to match it up with LinkedIn profiles, etc. Fortunately, there are more modern tools to…
If You Want Facebook Business Support, You’ll Have to Pay for It
Jan 10 • 3 min
If you want to advertise on Facebook and Instagram, of course you first need to have a business Page and administrative access. But what happens if you lose access to the Page? For example, if someone sets it up for your business then leaves—and isn’t…
My first podcast in 2020
Jan 3 • 2 min
Hey there and Happy New Year! I’m getting back to recording after a decent break through the holidays.
Use Good File Naming Conventions
Nov 19, 2019 • 1 min
Get into the habit of using good file naming conventions for your photos, PDFs and other digital files. You’ll thank yourself later, your friends, family and colleagues will thank you—and Google thank you.
Do you have an excuse not to create content when you are super busy?
Nov 6, 2019 • 2 min
We all get busy. But unless you fail to plan for “busyness,” you don’t have a good excuse not to keep producing content to promote your business.
Be More Spontaneous With Your Content Marketing
Oct 28, 2019 • 2 min
Do you let too much planning get in the way of producing content? Be more spontaneous! Consistency often tops quality for staying top-of-mind with your audience.
What happens when you’re scared to post?
Sep 27, 2019 • 2 min
Have you ever been afraid or reluctant to post something online, for fear of what others may think—or believing that no one will care? It’s a pretty common feeling in my experience. My advice is simple: just go for it.
Libsyn Discount Code — Good for Two Free Months
Aug 29, 2019 • 4 min
If you are starting a podcast and want full control, you will need to sign up with a reliable, affordable podcast hosting company. I recommend Libsyn, as you’ll hear more about in this podcast. And when you use the Libsyn discount code LAUNCH during the…
How To Use Slack For Your Small Business
Aug 20, 2019 • 5 min
By now, you have most likely heard of Slack, the online communications platform that went public on the New York Stock Exchange on June 20, 2019. But if you haven’t actually tried using Slack for your small business, you are missing out. First and…
Take Advantage of Free Tools To Promote Your Business On Google
Aug 13, 2019 • 1 min
Many small businesses may not be aware of the free online promotional tools that Google offers. To take advantage of these, go to business.google.com. You’ll need to register for a free Google My Business account and claim your business. Once you do,…
Why RSS Feeds Are Still Awesome
Aug 5, 2019 • 3 min
The lowly RSS feed has been around a long time. More than 20 years to be exact. Originally dubbed RDF Site Summary—the RDF stood for Resource Description Framework, it was introduced in March 1999. It evolved into RSS, which now stands for either Rich…
Frase: My Favorite New Tool for Content Creation
Jul 22, 2019 • 6 min
I have been using a new online tool that I love for content creation. It’s called Frase (at https://www.frase.io). The system uses Artificial Intelligence with dramatic and useful results. Frase excels in four specific ways to help marketers create better…
Specialty Retailers Increasingly Embrace Sophisticated Digital Marketing Techniques
Jul 2, 2019 • 2 min
I was pleased to be interviewed in the July issue of Hearth and Home magazine, in an article by Mark Brock titled, “Enemy to Frenemy to Friend.” The piece is all about the trend of specialty retailers to use advanced digital marketing more and more. A…
If you can’t personalize your sales pitch, you’re just being lazy
Jun 14, 2019 • 3 min
I ghostwrote a blog post for a sales training organization this week. Much of the post focused on the best practice of personalizing any messaging you send to prospective buyers. It should go without saying that personalization is a no-brainer, but…
In Praise of Analog
Jun 10, 2019 • 2 min
So much of our lives now are lived digitally. We’re reading emails. We’re streaming videos. We’re consuming social media. We’re surfing Web pages. We’re talking to our stoic companion Alexa, asking what the weather is like outside and who won the game.…
Great new tool for content creation and curation
Jun 7, 2019 • 1 min
I have been experimenting with a new online tool called Frase for content creation and curation. I’m impressed with its capabilities. I has a number of features that let you quickly compile summaries of keyword-based topics that include the top sources…
Create Video Captions For Better Consumption and SEO
Jun 4, 2019 • 1 min
Videos posted to social media sites continue to increase in popularity. And among the myriad reasons for posting more videos is simply to get more eyeballs. According to one study by Socialbakers, video posts have 135% higher organic reach than regular…
Is the death of reading exaggerated?
May 28, 2019 • 2 min
According to different pundits, the act of reading is on the decline. For example, the website Statista points out that on average, Americans aged 20 to 34 spend a mere 0.11 hours reading daily, which amounts to less than seven minutes per day. They say…
How (And Why) To Use Hashtags On LinkedIn
May 17, 2019 • 2 min
LinkedIn is placing more emphasis on the use of hashtags. This is a good thing for the nearly 600 million people who use LinkedIn (more than 260 million on a monthly basis). Hashtags are keywords preceded by the pound symbol (#). They are a way to…
Google announced they are now transcribing podcasts
May 11, 2019 • 2 min
Google recently announced that they are automatically transcribing podcast content. This is a very exciting development for podcasters and anyone who is publishing audio content such as this, which is being published in the form of an Alexa Flash Briefing…
Comarketing: A New Twist to Marketing
May 3, 2019 • 3 min
Recently, I started to introduce a new concept that I am calling comarketing. The idea behind comarketing is to impact small businesses in much the same way that coworking spaces stimulate collaboration within a shared environment. What Is Comarketing?…
Yes you (and I) need to be doing more videos
Apr 26, 2019 • 1 min
I read a recent blog post from Chris Brogan that talked about how little people are reading these days and on the other hand how much video they’re consuming. It’s worth reading his post for more tips on how to start doing video if like me you’re not a…
My favorite site to discover new apps and software—Product Hunt
Apr 22, 2019 • 1 min
My favorite site to discover new apps and software is Product Hunt at producthunt.com. Every day, there are typically a dozen or more posts about new products. The best are voted up, and often the product creators will post special discounts just for…
Happy Spring Break
Apr 15, 2019 • 0 min
I’m taking the week off for Spring Break—will be recording again next week.
Digital Ad Spending to Top Traditional for First Time In U.S. in 2019
Apr 9, 2019 • 1 min
emarketer reported this month that for the first time in 2019, digital ad spending will pass traditional media ads spending in the United States.
Top Social Media Channels For Businesses In 2019
Apr 4, 2019 • 2 min
Wondering what the top social media channels are for businesses in 2019?Buffer and Social Chain’s recent State of Social 2019 report provides an in-depth look at what 2,000 businesses reported. Top five channels include Facebook, Twitter, Instagram,…
Is Email A Social Network In Disguise?
Mar 26, 2019 • 2 min
Today I’d like to chat about email for a few minutes. I read a very interesting article last week by Mike Isaac from the San Francisco bureau of the New York Times, titled “The New Social Network That Isn’t New at All.” In the article, Isaac writes: “My…
Top Skills for Modern Marketers
Mar 20, 2019 • 5 min
I was inspired to do this episode after seeing an infographic from Maryville University at https://online.maryville.edu/blog/11-modern-marketing-skills-for-business-innovators-to-master. They listed 11 “modern marketing skills for business innovators.” I…
Sharing Smart Links Online
Mar 15, 2019 • 3 min
If you ever share links through social media, you may be missing out on a remarkable opportunity…and that is being able to capitalize on who actually clicks on those links. Think about it for a second. If you take the time to share a link and someone…
The Dangers of Discounting
Mar 12, 2019 • 1 min
You may be tempted or even pressured to discount your product or service. But what may seem like a good idea at the time, to stimulate new business and short-term cash flow, could backfire. Here are some downsides to consider before you rush to cut your…
Do you use Slack at work?
Mar 7, 2019 • 1 min
Do you use Slack at work? Are you a big fan—or have you found it hard to get adoption? I created the Learn Slack community several years ago (https://www.learnslack.com) and it’s been a fun place to test different ways to use Slack, share tips and tricks…
10 Instant Hacks to Improve Landing Page Conversions by 5x
Mar 5, 2019 • 1 min
Have you ever created a landing page that doesn’t convert? Well, that’s over now! On March 15, 2019 (Friday), join the webinar 10 Instant Hacks to Improve Landing Page Conversions By 5X—hosted by Brandon Uttley (me!) and David Braun, founder of…
My Favorite Everyday Apps
Mar 4, 2019 • 7 min
Today I am sharing some of my favorite “everyday apps” to get things done! To learn more about these and other tools I use, visit www.kit.com/brandonuttley/everyday-apps
The final countdown before this finally is a Flash Briefing…
Feb 28, 2019 • 2 min
I’m still waiting for the final approval from Amazon for this to be an actual Alexa flash briefing. I made a few mistakes in the process that have delayed things, but we should be good soon.
Submitted this to Amazon for approval as a Flash Briefing!
Feb 21, 2019 • 1 min
I’m waiting to see if Amazon approves this as a flash briefing. I will let you know what happens. There was something funky going on yesterday where the podcast feed from Anchor.fm did not immediately publish to iTunes. Not sure what was happening there…
Oops! I needed a current podcast episode to create an Alexa Flash briefing using Anchor.
Feb 20, 2019 • 0 min
In my quest to connect my Anchor podcast RSS feed to Alexa to create a new Flash Briefing….I got an big error message. D’oh! So I’m updating the feed to see it that fixes the issue. Stay tuned, I’ll let you know what happens.
Testing Anchor to produce a Flash briefing
Nov 16, 2018 • 1 min
Just a test with Brandon Scott of OkClear. We’re trying to determine if Anchor will be a good way to record and publish a Flash Briefing for Alexa!
Find your voice and share it.
Aug 11, 2017 • 4 min
Everyone has a completely unique voice. Learn to find yours and share it with the world consistently.
Sharing videos with Anchor
Aug 8, 2017 • 1 min
The newest version of Anchor allows you to quickly share video clips through the app.
To re-record or not?
Aug 4, 2017 • 0 min
Do you just let the recording roll if you are stumbling, or do you re-record?
The Song That Terrified Me
Aug 3, 2017 • 1 min
At age 10 in 1975, I was swept up in the hysteria surrounding the alleged “in studio murder” during the recording of Love Rollercoaster by the Ohio Players.
Make a book in Wikipedia
Jul 26, 2017 • 1 min
Use the built-in Book Creator in Wikipedia to create a book you can download as a PDF or even print on demand.
Self Containment is the secret
Jul 25, 2017 • 2 min
Want to improve your audience’s email engagement? Then pack the value into each one. Don’t make them leave (click through) to get the good stuff.
Google+ still sucks…
Jul 24, 2017 • 1 min
While Google+ is still awful to navigate, Google keeps enhancing My Business functionality. I like the new Posts feature, for example.
Why I still love RSS feeds
Jul 18, 2017 • 2 min
The tools keep changing, but I still like subscribing to news and alerts with RSS feeds.
Your Sun. night routine is…
Jul 16, 2017 • 1 min
How do you typically spend Sunday evenings? Are you stressed out dreading the week ahead and clearing your inbox, or have you planned ahead so you can relax?
Several cool tech tools
Jul 15, 2017 • 2 min
Check out Anchor, Muzzle and Sorry Whaaat.
Radio still rules the reach.
Jul 13, 2017 • 2 min
The Huge Reach of Traditional Radio
What you don’t need
Jul 12, 2017 • 1 min
My thoughts on what you don’t need in order to get your message out into the world.
A @GaryVee Reading - MediaYOU
Jul 11, 2017 • 2 min
Thought I’d have a little fun reading a recent post by Gary Vaynerchuk on “Having A Media Company Mentality.”
Social media influencers? MEH
Jul 7, 2017 • 0 min
Go watch the hilarious short mockumentary called The Social Media Influencer Family.
Two questions to ask peers…
Jul 6, 2017 • 3 min
Here are two good questions to ask people who know you well. These are from Perry Marshall’s book 80/20 Sales and Marketing.
Cool Tech Tools I’m using
Jul 5, 2017 • 2 min
Cool Tech Tools I’m using this month. Call in if you have any new favorites.