PGAjay Golf Business Podcast

PGAjay Golf Business Podcast
A Golf Business Podcast for Golf Professionals who want to innovate and drive change in the Golf Business and their careers. Created by PGA Professional and change maker Jay LeDuc. I share my personal experiences and insights along my journey as a PGA Golf Professional, Strategist, Innovator and Creator and how they can be applied by golf professionals.

133 - The Road To Growth on Social is a Two Way Street
May 20 • 3 min
Many people think that growing on social means posting non-stop and waiting for people to come to you. And the truth is that you have to go out and meet people and invest in those relationships….like in real life. Send in a voice message:…
132 - Would I Hire An Assistant Pro Without Social Media Experience?
May 17 • 5 min
I talk about how social can help you network and get you a job a lot. But can it actually become a requirement until for some Head Pros and GM’s when hiring? Send in a voice message:
131 - A Better And Safer Version of Night Golf
May 14 • 3 min
If you’ve ever hosted a night golf tournament before, you know how stressful and dangerous it can be. This alternative of doing a night putting event was featured in the PGA Magazine (idea credit coming soon) and offers a fun and safe alternative. Send in…
130 - When Your Club has Rules Against Employees Using Social Media.
May 9 • 4 min
One of the common themes I get any feedback is that people appreciate me creating this content because their head professional or general manager does not believe in social media. Unfortunately, you have to respect that and in a lot of ways they probably…
129 - Managing Your Customers Expectations
May 6 • 7 min
I was recently cruising Twitter and saw the question as to whether it was the golf professionals responsibility to notify a group making a 7:30 AM Tee Time that they would be behind a group of 24. This is my response. Send in a voice message:…
128 - What My Recent Appearance on Dean Kandle’s Getting Better Now Podcast Means to Me.
May 2 • 5 min
Recently I was featured guest on the Getting Better Now Podcast hosted by Dean Kandle. I truly enjoyed our conversation with Dean and I hope you will check out the episode. But this also meant a lot more to me to be recognized and sought out as an…
127 - Career Saving Advice That May Also Save Your life
Apr 29 • 6 min
At points in my golf career I found myself swimming against an unwinnable tide. In this episode I share how recognizing professional and real life “Rip Tides” can save your life and your career. Send in a voice message:
126 - Are You Good At Your Work or Do You Enjoy It?
Apr 25 • 7 min
I was recently listening to an episode of the podcast Work Life by Adam Grant and they were discussing strengths and weaknesses in your job. They made the interesting distinction between work that you’re good at and work the energizes you and that you…
125 - How To Setup A Successful Referral Program at Your Golf Club
Apr 22 • 8 min
Setting up a referral program for lessons, Regripping or other professional services can be tricky. Making sure you are incentivizing the right people with the right message, and making sure your intent aligns with the facilities overall goals is key.…
124 - Earning Extra Cash With a Regripping Service at Your Club
Apr 18 • 13 min
Starting or taking over the re-gripping business at your facility not only provides a great service to your members but also can add a significant amount of money into your pocket. In this episode I discuss how I started my business at my club and how are…
123 - Witnessing Tiger Woods Historic Masters Finish
Apr 15 • 5 min
I’m not sure how to put into words what watching Tiger win the 2019 Masters in person was like, but I’ll try. Send in a voice message:
122 - How To Get Yourself Unstuck in Your Work
Apr 11 • 12 min
Often in the pursuit of growth as professionals we can overwork an idea and find ourselves not knowing what to do next. It’s times like these that taking a step back and allowing the knowledge you have been acquiring time to process. Taking a break and…
121- I’m Not An Expert
Apr 8 • 8 min
Being an “expert” has a weird connotation to me. It’s often self applied and it also conjures up visions old stodgy Golf Professionals or other processionals hell bent on defending their turf of long held (and often successful) beliefs and knowledge. By…
120 - Why Forcing Your Assistant Golf Pros to Advance in Jobs Is Just Bad Management
Apr 4 • 9 min
I once heard someone say that in order to help their assistant golf professional grow, they told them that they had three years as an assistant to find their next move up. In this episode I talk about why I once thought that this was a good idea and…
119 - Setting Out Of Office Hours As a Golf Professional
Apr 1 • 6 min
Getting things done in the hectic day of a Golf Professional is tough. And while setting time in your calendars to lock yourself in your office and get work done seems productive, it is often still full of distraction. Carve out a couple hours of your day…
118- This is Not For You
Mar 28 • 5 min
In this episode I share the story of how telling a potential member that the club is not a fit for them actually helped them realize that it was. Send in a voice message:
117 - Proving the Value of Your Work on Digital Media as a Golf Professional.
Mar 25 • 5 min
In this episode I talked about how to show the positive results of engaging with members on social media to bosses, or potential bosses, that may not understand the platforms themselves. Send in a voice message:
116- Does Bouncing Between Jobs in the Golf Business Look Bad on My Resume?
Mar 21 • 8 min
In this episode I discussed the misconception that bouncing between jobs as a golf professional in the golf business is a bad thing. Send in a voice message:
115 - How Golf Professionals Can Make Money on Instagram
Mar 16 • 11 min
I often get asked the question of how do you turn your Instagram into cash. This question came up again during a recent talk I gave at Campbell university to the Professional Golf Management class, and the answer I gave in the moment I think was someone…
114 - Offering Something For Everyone (and Not For Everyone) at a Your Golf Club.
Feb 28 • 8 min
In this episode I talk about how operating individual experiences for different members of the family at your golf club can provide an opportunity for more engagement from the entire family. Many Send in a voice message:
113- My First Speaking Engagement….HELP!!!
Feb 27 • 4 min
Very excited (and a little nervous) to have the opportunity to speak to PGM Students at Campbell University this March. Based on some feedback I have already gotten the top will be a lot around networking using social media and the tools that are…
112 - It’s About How You Finish, Not How you Start
Feb 25 • 5 min
This last weekend I ran a 1/2 Marathon in under 2 hours. I realized that Life a lot like running a marathon. If you start out too fast or get distracted by other people passing you at first you can burn out pretty quickly. If you stay focused on you pace…
111 - Create a Custom Country Club Experience.
Feb 21 • 10 min
Most of the time golf clubs compete to be the best golf club. But with today’s on demand choices, don’t you think people want a customized experience. Figuring out a way to be the best golf club for just enough people is a great way to separate you from…
110- The Best Advice I Ever Received………So Far
Feb 18 • 16 min
In this episode Rob Pilewski asks me a question that has been my Kryptonite for a long time. What’s the best piece of advice I have ever received and what do I wish I knew when I was 20. I do my best to answer and not go down to many rabbit holes along…
109 - It’s Not You, It’s Them
Feb 15 • 4 min
Over my golf and business career I have always heard people speak about rude members and customers as if it was my fault if I didn’t “get them” or “know how to take them”. I don’t agree with that. If someone is a jerk, why do I have to adjust my mindset…
108 - Fast Tracking Your Golf Career
Feb 8 • 7 min
Nothing is worse (this is not actually true, there’s so much worse) than getting stuck in traffic. But what if your career or your professional growth gets stuck in traffic. Learning how to see the affect that other people (cars) on the road are having in…
107- The Podcast I Would Start TODAY, If I Was a Head Pro or GM.
Feb 3 • 9 min
People often get hung up in the idea of starting a podcast and all the work that goes into it. But with this format and modern technology it will literally take you minutes to start, and minutes a day to create and distribute a daily podcast about the…
106 - It’s Not Hard, It’s Just a Bad Idea
Feb 1 • 9 min
If you’re ever struggling with the task feeling like it’s really hard work for you to do, take a step back and think about if it’s actually a good idea. Often times we get so focused on completing a task that we will grind through something that is…
105 - My big miss at the PGA show in 2019.
Jan 27 • 12 min
In this episode I talk about what I wish I had done better at the show this year. How much fun it was to see everybody. And what I think the future landscape of the game looks like. Send in a voice message:
104- How to Measure Up to Successful People
Jan 22 • 7 min
Most people that you see that are successful have an appearance that they were overnight successes. It’s not their fault it’s just that nobody was paying attention while they were putting in the work to get to where they are. If you want to be successful…
103-PGA Show Game Plan
Jan 21 • 2 min
I’ll be at the show and available to meet up in the PGM area between 11 and 12 Wednesday if you can make it I’d love to see you. I also share some of my tips on scheduling for the show to get the most out of it. Send in a voice message:…
102 - How I Make a Living
Jan 14 • 15 min
In this episode I talked about how I make a living and how having a job can actually free you up to do things your way and lead to more happiness and enjoyment. Send in a voice message:
101 - What Every Newly Elected PGA Member Should Do
Jan 7 • 8 min
I’ve been asked this question before and don’t think I’ve always had a good answer to what a newly elected PGA member should be focusing on. The first part of that answer is going to Augusta national to watch the Masters. The second part of that answer is…
100 - It’s Going To Be Bad, and That’s Going to Be Perfect.
Jan 6 • 18 min
A big thank you to all of you for getting the show to 100 episodes. In this episode I recognize long time supporter Nikko Grau @nikkosuave54 for being awarded Assistant Professional of the Year by his PGA Chapter. And it all about how bad your content has…
099- Start the Habit of Believing in Yourself in 2019
Jan 2 • 12 min
I don’t often get preachy, but the recent overload of people thing other people how to be better people by changing who they are warranted it. Not only do I think we are all entitled to be the best versions of ourselves, but that the only way to get there…
098 - Balance Your Ambitions With Your Actions
Dec 26, 2018 • 13 min
098 - Ambition can be a powerful thing in your career and in life. It can drive you to achieve great things. But It can be also be the very thing that threatens your success and happiness. Send in a voice message:
097 - How to Drill Membership Sales
Dec 15, 2018 • 11 min
Social media provides an incredible insight into peoples lives. Understanding who your potential Golf Member is before you meet them for a golf course to her or membership tour can be a valuable exercise for you both. Focusing on what’s important to the…
096 - How to Pass the PAT (Player Ability Test)
Dec 13, 2018 • 7 min
I like to call it the hardest easy golf tournament you will ever play in your career. The PAT in an obstacle that we all face as PGA Golf Professionals and overcoming it can be a challenge. In this episode I give my tips on how to give yourself the best…
095 - Two Good Guys Crushing The Facebook Live
Dec 12, 2018 • 7 min
In this episode I share an article from the PGA Magazine about two Golf Pros killing it for their club in Facebook Live. Ryan Mulvey and Colby Pitts are General Manager and Head Golf Professional respectfully at Bay Point Club in Panama City Beach,…
095 - When We Do What We Do
Dec 9, 2018 • 7 min
Setting a plan for when you do certain things in your golf operation is nothing new. But do you communicate this roadmap with your managers and other team leaders in the Club? The chaos of the golf business is one of the hardest environments to stay on…
094 - Winter Cart Cover Catastrophe
Dec 5, 2018 • 13 min
In this episode I discuss my experience with golf cart cart covers and how you can avoid a winter in cart cover hell. Send in a voice message:
093- “Job Crafting” the Perfect Job For You
Dec 1, 2018 • 12 min
In this episode I discussed “job crafting” and how making little changes to what you do every day in your job as a golf professional can lead to being happy and successful in whatever direction that sends you. Send in a voice message:…
092- Why eBay For Your Golf Shop?
Nov 26, 2018 • 11 min
In this episode, I share how selling stale items in your golf shop on eBay is not just great for your golf shop but a great opportunity to get more involved in the retail operation. Send in a voice message:
091- The Ups and Downs of Discipline and Work Ethic
Nov 14, 2018 • 7 min
In this episode I share my thoughts and the thoughts of others on hard work and discipline. Most of the time ambition and hard work and discipline our great ways to achieve goals. But occasionally those very things can be the pitfalls to cause you to…
090- Encountering Gate Keepers in Your Golf Career
Oct 29, 2018 • 13 min
090 -In your golf professional career you will inevitably come across gate keepers. Gatekeepers like to keep things the way they are, and often spend most of their time focusing on how to protect their own status and position at the expense of the…
089-Insanity And Innovation in the Golf Business
Oct 25, 2018 • 5 min
I’ve seen a lot of things miss categorized as innovative business practices over the years in golf business. In this episode and breakdown the difference between innovative ideas and insanity so that you can be better at recognizing ideas that have the…
088 - Why a Career in Golf?
Oct 14, 2018 • 11 min
Being a golf business professional can be super tough. And it’s not something that everybody is cut out to do forever. There are a lot of great opportunities out there. But there are even more bad opportunities out there, that ultimately cause…
087 - What I Learned From the Trackman Maestro Joe Mayo
Oct 10, 2018 • 11 min
I recently got to ask Joseph Mayo a question on how we as golf professionals come together in a more cohesive way of teaching. I discussed his answer and what I think it means for the future of teaching and golf in this podcast. Thanks for the time Joe…
086 - Don’t Be So Hard On Yourself
Oct 7, 2018 • 2 min
There is a lot of pressure these days for people to be an expert on something the moment they start doing it. That’s unfair, as it takes time (like….. a lifetime) to make mistakes, as a golf professional and a person, and learn from them so you don’t make…
085- Focus on the Work
Oct 1, 2018 • 8 min
With all the talk around promoting ourselves and building our personal brand we sometimes lose focus on the actual work. The work in the results that you do you will speak for you when you’re not in the room. Don’t trust anybody to sell you like you sell…
084 - Are Two Head Golf Pro’s Better Than One?
Sep 24, 2018 • 8 min
084 - Years ago my general manager shared a possible idea to create a Co-Head professional role at our facility. As the head golf professional I felt a little bit threatened at first but the more I thought of it I realized how great of an idea this…
083 - Funny Internship Orientation Video Ideas
Sep 20, 2018 • 7 min
I got a great call and follow up on episode 82 that I wanted to share with everybody. And episode 82 we talked about creating internship orientation videos, and this call-in could just be the key to really making them work. Send in a voice message:…
082- Getting Interns Ready to Dominate Pre-Internship
Sep 12, 2018 • 7 min
One of the biggest challenges of PGA PGM internships is that they can be relatively short. And a good portion of the time is spent getting everybody up to speed on procedures and such. One PGA golf professional has found a way to speed up the orientation…
081 - The Best Management Tool Everyone is Already Using
Sep 10, 2018 • 5 min
In this episode I talk about how Instagram can be repurposed to be a great communication tool for golf managers and their staff. I have alsways struggled in thebgolf business to keep my staff on the same page. I have tried some communication platforms but…
080 - Range Balls, Breakfast and Happy Hours
Sep 8, 2018 • 8 min
Recently read a great article in the PGA Magazine on the benefits of giving free breakfast and range balls to kids This on its own is a fantastic idea that I think a lot of courses should implement. The article also got me thinking of how you can apply…
079 - A Golf Pro’s Biggest Time Waster on Social
Sep 5, 2018 • 9 min
You guys all know I’m a big fan of the Internet and all of the social media platforms that allow us to connect. But there’s one thing I tend to do on Facebook that always makes me mad and it being a big waste of time. Hopefully by sharing that with you…
077 - How Head Golf Professional and General Managers Fail
Aug 28, 2018 • 10 min
The golf business is tough! But one way to make it tougher on yourself is to not listen to feedback from your members, your employees and others. Listening to others can give you the necessary context to avoid making costly decisions in your career. You…
076 - Golf Boards and Other Fun and Sketchy Stuff
Aug 21, 2018 • 10 min
In this episode of the PGAjay Golf Business Podcast, we talk about alternate fun forms of transportation on the golf course. The new wave of personal transportation options on the golf course is not just for fun, it’s also for big business. Send in a…
Special Edition - Dream Golf Job Alert
Aug 16, 2018 • 5 min
I saw special opportunity for an assistant position open up with a friend of mine at the grove hotel in London and wanted to share it with all of you. Details follow - *Senior Assistant PGA Professional Vacancy* Hosts of the 2006 WGC AMEX Championships &…
075 - Watch and Learn to Run the Show Your Way
Aug 9, 2018 • 10 min
There are lots of ways to run you operation as a golf professional. In this episode we talk about you can develope your style by watching those above and around you in the golf business. Send in a voice message:
074 Golf Club Sellers Should Be Worried
Aug 7, 2018 • 11 min
074 - we take a look at a new company offering high-end club fittings in partnership with PGA professionals. We discussed whether this is a threat or an opportunity for PGA professionals and want to consider when looking at club fitting at your facility.…
073 - Content Creation Rule #1 for Golf Pros
Aug 1, 2018 • 5 min
Content is only as good as the content that you can create. Figure out how much you can do on a regular basis and do that. Setting lofty goals around content creation that require a lot of additional work are often the downfall of a continued strategy.…
73- Seek Advice, NOT Opinions
Jul 30, 2018 • 6 min
By understanding what we are trying to achieve helps us ask better questions that lead to more usefull advice and not opinions based in theory. Send in a voice message:
072 - Run Your Race, Golf Your Ball, Stay on Your Path
Jul 25, 2018 • 13 min
I have been hearing this reminder, not to get distracted by the path others are on, from a lot of people I trust and wanted to pass it on. Send in a voice message:
Episode 071 - Adult Babysitting - The Core Job of a Golf Pro
Jul 20, 2018 • 3 min
It’s always difficult to describe what golf professionals do at their clubs every day. The responsibilities are many but when it comes down to it you’re essentially parenting a large group of adults and children. With that comes the joys and sorrows,…
070- When You Shouldn’t Pursue PGA Membership
Jul 16, 2018 • 15 min
It’s not about how quickly you gain your PGA Membership, it’s about achieving it while putting your career first. That way you are likely to stay at it longer and make a larger impact in the game. Send in a voice message:
069 - Dominating Slow Counter Time in The Golf Shop Part I
Jul 10, 2018 • 14 min
Getting stuck behind the counter in the golf shop can make it seem like you are stuck in your job. But getting stuck behind the counter can be just the thing you need to create opportunity. This is part one of what I’m sure will be a multiple part series…
068 - How I Set a Record with this Golf Shoe Sample Sale
Jul 1, 2018 • 20 min
In this episode I share the details of how set a record for golf shoe sales by creating a sample sale and how you can too. Send in a voice message:
067 - The Life and Death of a Career Move in the Golf Business
Jun 26, 2018 • 19 min
Making a decision to move to a new position in the golf busieness may not be a life and death decision. But would it help you make the right decision to think of it that way? I’ve been listening and reading a lot about what astronauts go through to build…
066 - Creating The Most Profitable Merchandise Golf Tournament Ever
Jun 22, 2018 • 17 min
How to sell more merhandise than ever at your season kickoff golf tournament. Make golf a true family outing by building a Golf Park. Send in a voice message:
065 - What’s Next for the PGAjay Podcast
Jun 13, 2018 • 21 min
It’s about time to get serious about involving this awesome community in the PGAjay Show. I’ve switched my focus from promoting the show on social and spending my time reaching out to people to let them know about it, to focusing more on those who have…
065 - Setting Goals and Opportunity
Jun 4, 2018 • 13 min
Setting goals in your career and life can be hard because you never know what opportunities are going to come up in life. Sometimes having a goal of taking advantage of opportunities that present themselves in you career can be as productive a goal as…
064 - In Search of the Imperfect Membership Experience
May 31, 2018 • 31 min
In this episode we talk about how to identify members who may be at risk of leaving your club or course. We cover using intuition, data and facility staff to find members who may be at risk. Fixing problems is a day in and day out battle for any golf pro…
063-Q&A: What the Future Holds For Incoming Golf Pros & more
May 22, 2018 • 30 min
What the future holds for incoming Golf professionals, tipping for golf lessons, some people to listen to and some merchandising strategy talk. Send in a voice message:
062 - Getting the Most Out of PGM Internships (and interns) this Summer
May 14, 2018 • 22 min
Getting the most out of your summer golf internship or the interns you hire can be hard. I share some thoughts on how to get the most out of the experience by; understanding mindset, impacting people, making a measurable difference and trying everything…
061 - PGA Announces New Career Paths and Education Updates
May 1, 2018 • 30 min
The PGA of America announced new career tracks and other changes to the PGA PGM program. Send in a voice message:
060- Build a Positive Member/Customer Culture at Your Facility
Apr 16, 2018 • 25 min
We discuss the effects of a positve member/customer culture on your facility and some things you can do to build it regardless of your possition. Send in a voice message:
059 - The Best and Cheapest Masters Experience
Mar 27, 2018 • 19 min
I share my tips and experience with camping out near Augusta for the Masters and why it’s my preferred way to enjoy this special event and other tips on enjoying the event. Send in a voice message:
058 - From Assistant Pro to The Most Valuable Person at The Club
Mar 5, 2018 • 27 min
Last week I had a great conversation with a young Assistant Golf Professional who was interested to know what he could do to achieve his goal of becoming a Director of Instruction. Our call was shorter than this podcast but I knew there was more too my…
053 - How I Podcast
Feb 24, 2018 • 22 min
053 - How I use Anchor to podcast from my phone and just how easy it is for you to start a podcast for your golf course, squeezing the most out of your internships and jobs for you and not anyone else. Send in a voice message:…
057 - Being Better Golf Pros and Achieving Your Dream
Feb 21, 2018 • 26 min
I share an easy membership retention strategy I created to achieve record results, and how dominating membership retention leads to new opportunities to achieve what you want as a golf professional. I also share the personal story of when this whole…
057 - Stop Waiting and Start Creating
Feb 6, 2018 • 25 min
057 - Why you shouldn’t wait to start creating and building your personal brand, recent success story from someone who started creating on there own and now has a job doing it, what scares me and how having a personal brand gives you all the leverage at…
056 - PGA Show Bound
Jan 23, 2018 • 4 min
Special Airport Edition - PGA Show Meetup and My PGA Show Strategy and How You Can Get the Most out of the Show Send in a voice message:
055 - Keeping Golf Alive
Jan 22, 2018 • 13 min
055 - Highlights from my daily podcast on the golf business and how golf pros can use social media more effectively to achieve their personal and professional goals. This episode discusses ways golf courses can adapt to changes in customer behavior to…
054 - Unlock You Career by
Jan 11, 2018 • 5 min
054 - This short though on how rethinking the way you set goals was pulled from the daily podcast. I thought it was important for Golf Professionals to hear so I made it a stand-alone episode. I hope it helps some of you think of your goal setting…
052 Becoming a Golf Merchandiser & Surviving in Retail in 2018.
Jan 1, 2018 • 10 min
052 - 2018 starts off with pure fire! A great question on how to gain experience as a golf merchandiser inspires the first episode of 2018. Also, how to survive as a retailer in 2018. Send in a voice message:
052 - What a Year!
Dec 21, 2017 • 10 min
052 - A late night conversation about how thankful I am for all of you, how much I feel like we accomplished in 2017 and what’s ahead for 2018. Send in a voice message:
051 - Running Towards Problems to Find Responsibility
Dec 6, 2017 • 14 min
051 • Running towards problems to find responsibility an earn respect • Instagrams New Stories Highlights and why it’s more than just a killer new feature for Golf Pros • Where I’m spending my time on social and what’s working. Send in a voice message:…
050 - The Greatest way to be Inspired and What to Do With It
Nov 29, 2017 • 15 min
050 - My Thanksgiving Recap • Why older golf pros are more equipped to crush social media than youngsters • how to improve your communication skills using social. Send in a voice message:
Nov 20, 2017 • 5 min
049 - Why Thanksgiving week is so important to how you stay in touch with your members this winter on Social • I try my best to share how thankful I am for all of you. Send in a voice message:
048 - Text me 615-205-0515, Adjusting Handicaps For Tees Played, Jones Cup and Helping People
Nov 15, 2017 • 12 min
47- I give out my cell number • understanding Section 3-5 (adjusting handicaps for tees played) so your members don’t adjust your face • Jones Cup Envy • Helping more in messaging. Send in a voice message:
047 - Finding Your Professional Direction & Passion, Help Paying For Your PGA Levels and Listening
Nov 8, 2017 • 11 min
047- Rediscovering your direction and passion in the golf business through understanding yourself first• Fundraising to pay for your pga Levels • Always listening is the best way to get feedback. Send in a voice message:
046 - Night Demo Day, Ultimate Family Nine and How I Lost 100 Followers
Oct 26, 2017 • 7 min
046 - I try to refocus on sharing experiences of Golf Pros in the business for others to learn from, evening demo days, ultimate family nine hole setup and how I lost 100 followers in one day. Send in a voice message:
045 - A Favor, New PGA Career Support, I’m Not Going Anywhere
Oct 19, 2017 • 12 min
045 - I ask a big favor from you the podcast listener, I review the career services article in the PGA magazine and I’m not going anywhere. Send in a voice message:
044 - “Old School” Pros should be better than everybody else at social
Oct 16, 2017 • 14 min
044 - First, find out what you want to accomplish, then figure out how to leverage social media to accomplish it and why the most “old school” Pros should be the best at using social media. Send in a voice message:
043 - Should You Start Golf VLOG and Adding Text To Video
Oct 10, 2017 • 17 min
043 - VLOGing for PGM students and what I recommend to build a worldwide network of job opportunities from your phone and how I add text and graphics to my videos. Send in a voice message:
042 - Do Every Job In Golf Now, Do What You Love Forever
Oct 5, 2017 • 9 min
042 - Why trying everything you think you don’t want to do as a golf professional is the best way to learn what you do want to do and I talk about interactive video creating a custom experiences. Send in a voice message:
041 - My Epic President’s Cup Experience and why Strong Teams Win
Oct 3, 2017 • 10 min
041 - I talk about how impressed I am with the USA President’s Cup, why strong teams win and a great book on team building, and eliminating dysfunctional team members. Send in a voice message:
040- President’s Cup Pre-game
Sep 28, 2017 • 9 min
040 - I’m pumped to go to the President’s Cup and how generating revenue at our facility gives you the ultimate latitude to run things your way. Send in a voice message:
039 - Presidents Cup, How I started Video and how you can too.
Sep 27, 2017 • 10 min
039 - Exciting President’s Cup news, I reminisce how two years ago I decided I wanted to make videos and now it’s part of my job and resources for how you can start as well. Send in a voice message:
038 - Golf Biz Networking on Social and What I Do for a Living
Sep 22, 2017 • 10 min
038 - Why now is the best time to network in the golf business, the future of personal branding, what I do for a living and why trying to help Golf Pros is so important to me. Send in a voice message:
037- Dream Golf Internships and Meeting Key Pros at Dream Facilities
Sep 20, 2017 • 14 min
037- How to create your dream golf internship or job, why working hard gives you more control over your career and how to find and get to know key individuals at your dream facilities. Send in a voice message:
036 - For My PGM Homies
Sep 6, 2017 • 9 min
036 - How Professional Golf Management (PGM) students can grow a social media following and personal brand online while maintaining their privacy and I talk about my YouTube days. Send in a voice message:
035- Do What You Love as a Golf Pro, Just Prove It Matters
Sep 4, 2017 • 11 min
035- How to prove that playing golf, teaching and taking good care of members has a positive impact on the bottom line and my social update following a busy couple weeks. Send in a voice message:
034-The PGA Is On To Something
Aug 29, 2017 • 11 min
034 - I experience the PGA’s new direction in supporting PGA Pros in growing their business and proving their value, how to play in a major and the excitement of your first tournament. Send in a voice message:
033 -Sorry if I Unfollowed You, My Feelings on Growth Bots, and I Quote Tommy Boy at The End
Aug 21, 2017 • 14 min
033 - I share my opinion on growth bots on Instagram, apologize for unfollowing people who do, take a call in on the subject and thank the heck out of you for listening to this show. Send in a voice message:
032 - The Rising Demand For Digital (Social) Media Savvy Golf Professionals
Aug 18, 2017 • 8 min
031 - Every day more golf clubs are looking for golf professionals who understand the digital and social media landscape, the more you know the more valuable you are in the years to come. Send in a voice message:
031 -Never Be Afraid To Change
Aug 17, 2017 • 3 min
031- I talk about being open to change as you listen and react to what’s happening around you and your business. Send in a voice message:
030- I Messed Up, Jr Clinic Rain Out Save
Aug 16, 2017 • 16 min
030 - What I messed up in yesterday’s episode, how to save the rainy day for Junior Camps, buying closeout merchandise, loyalty buying clubs and why so few pros are on social. Send in a voice message:
029 - Double Your Assistant Pros For Free and I Accidentally Ad Instagram Test Ads to the Episode
Aug 15, 2017 • 18 min
029 - I share the secret to doubling or tripling your Assistant Professional staff with no additional expense, a book that changed how I see golf, inspiration from and old dude & I screw up the intro. Send in a voice message:…
028- What Justin Thomas’ Win at the PGA Championship Does for Golf
Aug 14, 2017 • 18 min
028- What I Love about what I saw during Justin Thomas’s Win at the PGA Championship, learning from the best in other fields and surrounding yourself with people who inspire you to be your best. Send in a voice message:
027 - How to Avoid Scammers on Social Media
Aug 11, 2017 • 14 min
027 - Tips on how to avoid social media marketing scams online, watching Majors as motivation to make it to the next level of your professional and I look forward to a special meeting this weekend. Send in a voice message:
026- Actually Impacting Your Business amd Brand on Instagram
Aug 10, 2017 • 13 min
026 - Instagram strategies to actually build business and brand, how golf courses should set up their Instagram accounts, and I get ready to place my first ads in Instagram stories. Send in a voice message:
025 - I Got the Instagram Yips 😬 & Loving The Grind
Aug 9, 2017 • 12 min
025 - Losing your touch on Instagram, building a brand online is hard work, the PGA magazine arrives and you become my therapist. Send in a voice message:
024- Why Leaders Eat Last, Free Business Audio Books for Golf Pros and Shorts Day 2
Aug 8, 2017 • 11 min
023 - Why Leaders Eat Last, I go a little nuts about an update to the anchor app that turns audio into video, you get a tip from a call in and a glorious day 2 of shorts at the PGA Championship. Send in a voice message:
023 Golf Clubs… To Sell Or Not To Sell at Your Facility
Aug 7, 2017 • 23 min
023 - We discuss if you should be selling clubs at your facility, moving the game forward in shorts, and one of my favorite people you should go follow on Facebook. Send in a voice message:
022 - Empower Golf Staff To Sell More and Weekends Are For Marketing.
Aug 4, 2017 • 14 min
022 - Sell more merchandise by empowering your golf staff, why weekends are your best marketing opportunity, developing a merchandise close out plan and how to send a private message on Instagram. Send in a voice message:
021 - Act Like a Kid to Grow the Game, Bounce-back and Anchor.Fm Tips
Aug 3, 2017 • 16 min
021 - We talk about how acting like a kid can increase member activity at the club, I get back on the horse, and some tips on how t get noticed on Send in a voice message:
020- Staying Relevant For Golf Pros, $200 Skateboard Fall, Instagram Hashtag Tips and FB Ads
Aug 2, 2017 • 16 min
020 - How me staying relevant is meant to help you do the same, $200 fall off a skateboard, using smaller hashtags on Instagram for faster growth and Facebook ad update. Send in a voice message:
019-Social Media Strategy For Busy Golf Pros
Aug 1, 2017 • 9 min
019 - I adjust my social media content creation strategy to be more relevant to to the Golf Pro lifestyle, I forget what I am talking about and why YouTube is getting crowded. Send in a voice message:
018 - Instagram for Golf Pros, Follow This Inspiring Jr Golf Coach and More Than A Jr. Champion
Jul 31, 2017 • 13 min
018 - A Golf Pros start on Instagram, shout out to an award winning junior golf coach to follow on Instagram, Golf Genius Tourney Management update and congratulating a champion for more than a win. Send in a voice message:
017 - Create Your Dream Golf Job
Jul 28, 2017 • 10 min
016 - Getting 100 listens to the podcast in one day has me inspired and sharing how you can create your own opportunity to do what your passionate about at your facility without risking it all. Send in a voice message:
016 - How to Start on Social Media, Hastag Family of Pros & Fall PGA Jr League
Jul 27, 2017 • 14 min
015 - I suggest Golf Pros new to social media should start on Instagram and why, building a family of support and encouragement around the hashtag #pgajayfam and the PGA Jr. League fall series. Send in a voice message:
015 - Best Golf Pro Idea Ever, Playing More Golf and Why I’m So Thankful
Jul 26, 2017 • 25 min
015 - One of the greatest hacks for adding 3 member events to your calendar in one shot, why running your business means more Golf for you and why I am so thankful for all of this. Send in a voice message:
014 - STOP Tech Vs Tradition Debate in Golf Instruction, Build a Lesson Business, Facebook Ads are..
Jul 20, 2017 • 15 min
014 - A plea to stop debating Technology vs. Tradition in golf instruction, advice from Brian Lackey on how to grow your teaching business and why I stopped using the best ad product in Facebook ad… Send in a voice message:
013 - GolfTEC ❤️ PGA Pros, Rules are Funny and Can I Help You Get To Augusta in 2018
Jul 19, 2017 • 18 min
013 - Story Time form PGA Magazine, How much GolfTEC loves PGA Pros, “Four Balls, Five Strokes, One Bogey” a comedy brought to you by the rules of golf and can I help you get to Augusta next year? Send in a voice message:
012 - Starting with Video and My Social Startegy Today
Jul 17, 2017 • 15 min
012 - A free 8 hour Vlogging class tomorrow by the VLOG Boss Herself Amy Schmittauer on and what I am doing on Facebook, Instagram, Twitter and Anchor this week. Send in a voice message:
011- Some Assistant Pros to Watch
Jul 16, 2017 • 8 min
011 - We get great news from a couple Assistant Pros and one Instagram account we could all learn from. Send in a voice message:
010 - Validation and Passion at Sloss Tech Fest
Jul 15, 2017 • 6 min
010 - I visit Sloss Tech Conference in Birmingham AL and get some incredible validation and share with you my thoughts on why I am trying to reach people with this podcast. Send in a voice message:
009 - The Fastest way to move forward in the golf bussiness…. never stop learning.
Jul 13, 2017 • 12 min
009- I talk about why I am at a Tech and Creative Festival. I feature a great article on continuing to learn in the golf business and the fasted way to move up in the golf business. Send in a voice message:
008 - Jr. Golf “Loosers”, New TPP is Fire, I Bring The Heat At the End
Jul 12, 2017 • 16 min
008 - Prepping Junior Golfers (and parents) for their first “loss”, New USGA Tournament Management Program is FIRE, and what my current status is on each social platform and where I am focused. Send in a voice message:
007 - Benfitting from Innovation, What To Do on Day One of a New Job
Jul 11, 2017 • 14 min
007 - We take about embracing changes in technology to maximize your benefit and I share the number one thing I would do as a golf Professional on the first day at any new facility. Send in a voice message:
006 - Old School Golf Biz Tips
Jul 10, 2017 • 14 min
006 - We go “Old School” with a Digital (Social) Media free episode of the Golf Business Show for PGA Pros. Setting Membership Retention records and setting event participation records the fun way. Send in a voice message:
005 - Podcast ad on Facebook, Conversations
Jul 9, 2017 • 8 min
005- How my first promotion of the Podcast is going using Facebook Ads and what changes I will be making to make it more effective and I get some good advice from a seasoned Anchor user. Send in a voice message:
004 - Finding Your Golfers Online, #PLOG
Jul 8, 2017 • 12 min
004 - How to find out what platforms your members spend their time. Staring the #PLOG phenomenon with daily Podcasting and my thoughts in my first week of Podcasting and using Anchor. Send in a voice message:
003 - Does Video Drive Golf Revenues, A Love for Merchandising
Jul 7, 2017 • 13 min
003 - We take a call in from an Assistant Professional in Tucson, AZ on how to get into he Business side of Merchandising and we put actual numbers to the value of video thanks to one smart Head Pro Send in a voice message:
002 - A “Social” Day
Jul 6, 2017 • 14 min
102 - Follows me through the day as I discuss sharing content to Facebook Groups, Facebook targeted ads, my first podcast going live, networking on Instagram and buttoning my clothes. Send in a voice message:
001 - Podcasting for Golf Pros
Jul 5, 2017 • 9 min
Why Podcasting is important for Golf Professionals to grow their business, personal brand and improve relationships with members and customers Send in a voice message: